{"id":167682,"date":"2024-09-03T12:41:58","date_gmt":"2024-09-03T10:41:58","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=167682"},"modified":"2024-09-03T12:41:59","modified_gmt":"2024-09-03T10:41:59","slug":"actualizaciones-de-productos-agosto-2024","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/product-updates-august-2024\/","title":{"rendered":"Actualizaci\u00f3n de productos de agosto: \u00a1Nuevas funciones en Lab24!"},"content":{"rendered":"<p>Puede que el verano haya terminado, \u00a1pero en Brand24 acabamos de entrar en calor! Hemos estado trabajando duro en nuestro laboratorio, preparando algunas nuevas y emocionantes caracter\u00edsticas que llevar\u00e1n tu monitorizaci\u00f3n de redes sociales al siguiente nivel. Vamos a ver las novedades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"introducing-hot-hours-in-lab24\">Presentaci\u00f3n de Hot Hours en Lab24<\/h2>\n\n\n\n<p>Saluda a <strong>Horas calientes<\/strong>-tu nuevo mejor amigo para estar al tanto de los rumores sobre tu marca. Esta funci\u00f3n es como un radar para tus menciones, que te ayuda a identificar los momentos exactos en los que tu marca est\u00e1 causando sensaci\u00f3n. Con Hot Hours, sabr\u00e1s cu\u00e1les son los momentos perfectos para saltar a la conversaci\u00f3n y causar un gran impacto.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e84c414d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e84c414d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"424\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-6-1140x424.png\" alt=\"\" class=\"wp-image-167686\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-6-1140x424.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-6-1536x571.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-6-2048x762.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-6-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-6-300x112.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-6-248x92.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Pero eso no es todo. Hot Hours viene con no uno, sino <strong>tres potentes gr\u00e1ficos<\/strong> que desglosan tus menciones, interacciones y alcance. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e84c4652&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e84c4652\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"68\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-5-1140x68.png\" alt=\"\" class=\"wp-image-167685\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-5-1140x68.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-5-1536x92.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-5-18x1.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-5-300x18.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-5-248x15.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-5.png 1906w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Elige el que mejor se adapte a tus necesidades y estar\u00e1s en el buen camino para perfeccionar tu estrategia en las redes sociales. Tanto si quieres hacer el seguimiento de una campa\u00f1a como controlar la salud de tu marca, estos gr\u00e1ficos te ayudar\u00e1n a mantenerte a la vanguardia.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Compruebe qu\u00e9 horas son las m\u00e1s calurosas para sus proyectos.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/panel\/lab\/ts\" style=\"border-radius:6px;background-color:#778ced\">Ir a Brand24<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advanced-filtering-across-lab24\">Filtrado avanzado en Lab24<\/h2>\n\n\n\n<p>Hablemos ahora de otra novedad: los filtros. Se han integrado en todas las herramientas disponibles en Lab24. Quiz\u00e1 est\u00e9s pensando: \"\u00bfQu\u00e9 tienen de especial los filtros?\". <\/p>\n\n\n\n<p>No se trata de filtros cualquiera. Te permiten centrarte exactamente en lo que te interesa, ya sea una fuente espec\u00edfica, un sentimiento o una persona influyente. Los filtros te ayudan a obtener informaci\u00f3n muy espec\u00edfica, para que siempre est\u00e9s al tanto de lo que m\u00e1s te importa.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e84c4e23&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e84c4e23\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"885\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-7-1140x885.png\" alt=\"\" class=\"wp-image-167687\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-7-1140x885.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-7-1536x1192.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-7-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-7-300x233.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-7-205x159.png 205w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/image-7.png 1690w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u00bfDesea conocer las Hot Hours espec\u00edficas para las menciones de los boletines? Hecho. <\/p>\n\n\n\n<p>\u00bfTienes curiosidad por saber qu\u00e9 emojis dominan los comentarios negativos en los foros? Pues ya lo tienes. <\/p>\n\n\n\n<p>\u00bfNecesitas analizar la intenci\u00f3n de las publicaciones con etiquetas espec\u00edficas? Muy f\u00e1cil. <\/p>\n\n\n\n<p>Con estos filtros, las posibilidades son infinitas, y tu an\u00e1lisis puede ser tan detallado como necesites.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">\u00a1Pongamos en marcha este an\u00e1lisis avanzado!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/panel\/lab\/ts\" style=\"border-radius:6px;background-color:#778ced\">Ir a Brand24<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfListo para sumergirte?<\/h2>\n\n\n\n<p>Las nuevas funciones de Lab24 le ofrecen un mayor control y una visi\u00f3n m\u00e1s profunda de su presencia en las redes sociales. Tanto si quieres afinar tu estrategia con Hot Hours como si quieres ser m\u00e1s espec\u00edfico con los filtros, tenemos todo lo que necesitas.<\/p>\n\n\n\n<p>\u00bfA qu\u00e9 espera? Dir\u00edgete a Lab24 y empieza hoy mismo a explorar estas nuevas y emocionantes herramientas. Su pr\u00f3xima gran victoria en las redes sociales est\u00e1 a un solo clic.<\/p>","protected":false},"excerpt":{"rendered":"<p>Puede que el verano haya terminado, pero el calor no ha hecho m\u00e1s que empezar. En Lab24 le esperan nuevas funciones que le permitir\u00e1n realizar an\u00e1lisis m\u00e1s exhaustivos y conocer mejor a sus clientes. \u00bfEst\u00e1 preparado?<\/p>","protected":false},"author":78,"featured_media":167689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-167682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/167682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=167682"}],"version-history":[{"count":2,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/167682\/revisions"}],"predecessor-version":[{"id":167690,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/167682\/revisions\/167690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/167689"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=167682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=167682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=167682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}