{"id":167888,"date":"2024-09-06T20:07:00","date_gmt":"2024-09-06T18:07:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=167888"},"modified":"2025-12-19T15:16:54","modified_gmt":"2025-12-19T14:16:54","slug":"rendimiento-en-linea","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/online-performance\/","title":{"rendered":"Aumente su rendimiento en l\u00ednea con estas 8 m\u00e9tricas"},"content":{"rendered":"<p><strong>El 14 de agosto, el volumen de menciones de Ryanair se dispar\u00f3 a 2714. Esto supone unas tres veces m\u00e1s de las que recibe normalmente en un d\u00eda.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>\u00bfSon buenas noticias? Desgraciadamente no, ya que su sentimiento fue cinco veces peor de lo habitual. Esto significa que se ha producido una crisis de relaciones p\u00fablicas.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>\u00bfCu\u00e1l es la causa? Brand24 tiene la respuesta.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cd808c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cd808c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"357\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-ai-powered-anomaly-detection-min.png\" alt=\"Brand24: detector de anomal\u00edas basado en inteligencia artificial\" class=\"wp-image-167891\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-ai-powered-anomaly-detection-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-ai-powered-anomaly-detection-min-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-ai-powered-anomaly-detection-min-300x107.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-ai-powered-anomaly-detection-min-248x89.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>El rendimiento en l\u00ednea de Ryanair se vio arruinado por\u00a0<\/strong><a href=\"https:\/\/x.com\/JackKennedy14\/status\/1823454463606317234\" target=\"_blank\" rel=\"noreferrer noopener\">Tuit de Jack Kennedy<\/a><strong>que se quejaba de haber pagado 75 libras por el transporte de su trofeo. Los fans del motociclista respondieron inmediatamente con su apoyo. Provocaron un gran revuelo y la ca\u00edda del sentimiento.<\/strong><\/p>\n\n\n\n<p>Internet es un lugar poderoso. Por eso tienes que hacer un seguimiento de tu rendimiento online.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Rendimiento en l\u00ednea<\/strong>&nbsp;para una empresa se refiere a la eficacia con la que una empresa opera, capta y convierte a su audiencia en el espacio digital. Abarca una variedad de m\u00e9tricas, estrategias y herramientas que miden y optimizan la presencia y el impacto de la empresa en Internet.<\/p>\n\n\n\n<p>Como puede imaginar, su rendimiento en l\u00ednea es crucial. Especialmente hoy en d\u00eda, cuando&nbsp;<strong>\u00a1m\u00e1s de 5.000 millones de personas tienen acceso a internet!<\/strong><\/p>\n\n\n\n<p>Comparan ofertas, leen y escriben rese\u00f1as, consumen contenidos y compran productos.<\/p>\n\n\n\n<p>Por eso debe asegurarse de que su empresa est\u00e1 bien visible y bien representada en Internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">\u00bfQu\u00e9 es el rendimiento en l\u00ednea?<\/h2>\n\n\n\n<p>El rendimiento en l\u00ednea de una empresa se refiere a la eficacia con la que una empresa opera, capta y convierte a su p\u00fablico en el espacio digital.<\/p>\n\n\n\n<p>Es crucial para las empresas porque la mayor\u00eda de los consumidores investigan y se relacionan con las marcas en Internet antes de tomar una decisi\u00f3n de compra. Un buen rendimiento en l\u00ednea aumenta <a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">visibilidad de marca<\/a>de los clientes y los ingresos.<\/p>\n\n\n\n<p>En esencia, el rendimiento en l\u00ednea mide lo bien que una empresa utiliza los canales digitales para atraer, captar y convertir clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">\u00bfC\u00f3mo medir el rendimiento en l\u00ednea?<\/h2>\n\n\n\n<p>La medici\u00f3n del rendimiento online se basa en 8 m\u00e9tricas clave. Sigue leyendo para saber c\u00f3mo medirlas con eficacia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reach\">01 Medios sociales y alcance no social<\/h3>\n\n\n\n<p>El alcance no social y en las redes sociales se refiere a la cantidad de personas que se encuentran con su contenido en l\u00ednea.<\/p>\n\n\n\n<p>Gracias al alcance de la medici\u00f3n, lo descubrir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si su contenido es compartible y atractivo para su audiencia<\/li>\n\n\n\n<li>Su <a href=\"https:\/\/brand24.com\/blog\/es\/notoriedad-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">notoriedad de marca<\/a> nivel<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/es\/como-medir-el-alcance-de-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Alcance en las redes sociales<\/a> puede medirse f\u00e1cilmente en el cuadro de mandos de cada plataforma.&nbsp;<\/p>\n\n\n\n<p>Sin embargo, si est\u00e1 interesado en el alcance no social y en una visi\u00f3n hol\u00edstica, necesita una herramienta externa que lo mida por usted.<\/p>\n\n\n\n<p>Brand24 es una de las mejores opciones.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cd8b9e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cd8b9e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"349\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-reach-chart-min.png\" alt=\"Brand24: gr\u00e1fico de alcance\" class=\"wp-image-167892\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-reach-chart-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-reach-chart-min-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-reach-chart-min-300x105.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-reach-chart-min-248x87.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: gr\u00e1fico de alcance<\/figcaption><\/figure>\n\n\n\n<p>Adem\u00e1s, herramientas basadas en IA como Brand24 analizan sus datos y detectan las fuentes de mayor alcance.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cd941c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cd941c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"703\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-reach-efficiency-min.png\" alt=\"Brand24: eficacia de alcance\" class=\"wp-image-167893\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-reach-efficiency-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-reach-efficiency-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-reach-efficiency-min-300x211.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-reach-efficiency-min-226x159.png 226w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: eficacia de alcance<\/figcaption><\/figure>\n\n\n\n<p>De este modo, podr\u00e1 encontrar f\u00e1cilmente victorias r\u00e1pidas para impulsar su <a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-en-linea\/\" target=\"_blank\" rel=\"noopener\" title=\"\">visibilidad en l\u00ednea<\/a>.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s 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     <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Mida su rendimiento con eficacia<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=245\" class=\"acf-simple-cta__btn\" target=\"_blank\">Comienza la prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conversion\">02 Tasa de conversi\u00f3n<\/h3>\n\n\n\n<p>La tasa de conversi\u00f3n indica el porcentaje de visitantes o usuarios que completan una acci\u00f3n deseada sobre el n\u00famero total de visitantes o usuarios.&nbsp;<\/p>\n\n\n\n<p>La acci\u00f3n puede ser cualquier cosa, como comprar, suscribirse a un bolet\u00edn o descargar un recurso.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">He aqu\u00ed c\u00f3mo calcular la tasa de conversi\u00f3n:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Determinar el n\u00famero total de visitantes o usuarios.<\/li>\n\n\n\n<li>Determinar el n\u00famero de conversiones.<\/li>\n\n\n\n<li>Introduce los valores en la f\u00f3rmula y multipl\u00edcalos por 100 para obtener el porcentaje.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cda079&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cda079\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"115\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-conversion-rate-min.png\" alt=\"F\u00f3rmula del \u00edndice de conversi\u00f3n\" class=\"wp-image-167894\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-conversion-rate-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-conversion-rate-min-18x2.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-conversion-rate-min-300x35.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-conversion-rate-min-248x29.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\">03 El volumen de menciones<\/h3>\n\n\n\n<p>En pocas palabras, el volumen de menciones representa la cantidad de conversaciones en l\u00ednea sobre su marca.&nbsp;<\/p>\n\n\n\n<p>En cuanto a la regla, cuantas m\u00e1s menciones reciba, mejor. Sin embargo, como has visto en el ejemplo de Ryanair, su sentimiento tambi\u00e9n cuenta.<\/p>\n\n\n\n<p>La forma m\u00e1s sencilla de realizar el seguimiento de esta m\u00e9trica es utilizar <a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-seguimiento-de-medios\/\" target=\"_blank\" rel=\"noopener\" title=\"\">herramientas de seguimiento de medios<\/a>. Brand24 es una de ellas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cda91b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cda91b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"472\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-the-volume-of-mentions-min.png\" alt=\"Brand24: pesta\u00f1a menciones\" class=\"wp-image-167895\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-the-volume-of-mentions-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-the-volume-of-mentions-min-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-the-volume-of-mentions-min-300x142.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-the-volume-of-mentions-min-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-the-volume-of-mentions-min-248x117.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: pesta\u00f1a menciones<\/figcaption><\/figure>\n\n\n\n<p>Adem\u00e1s, Brand24 aprovecha el poder de la IA para detectar las fuentes de menciones dominantes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cdb1ae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cdb1ae\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"604\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-source-dominance-min.png\" alt=\"Brand24: gr\u00e1fico de predominio de fuentes\" class=\"wp-image-167896\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-source-dominance-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-source-dominance-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-source-dominance-min-300x181.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-source-dominance-min-248x150.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: gr\u00e1fico de predominio de fuentes<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"roi\">04 Retorno de la inversi\u00f3n (ROI)<\/h3>\n\n\n\n<p>El rendimiento de la inversi\u00f3n (ROI) es una m\u00e9trica utilizada para evaluar la eficacia de una inversi\u00f3n. Mide la ganancia o p\u00e9rdida generada en relaci\u00f3n con el coste de la inversi\u00f3n.<\/p>\n\n\n\n<p>En cuanto al rendimiento online, puedes medir el ROI de las campa\u00f1as de influencers, la compra de herramientas especializadas, los anuncios en redes sociales y cualquier otra acci\u00f3n relacionada con los costes que genere ingresos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pasos para calcular el ROI:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Determinar la rentabilidad total<\/strong>&nbsp;de la inversi\u00f3n (pueden ser los ingresos generados o el valor final del activo).<\/li>\n\n\n\n<li><strong>Restar el coste de inversi\u00f3n inicial<\/strong>&nbsp;del rendimiento total para hallar el beneficio (o p\u00e9rdida) neto.<\/li>\n\n\n\n<li><strong>Divide el beneficio neto por el coste de la inversi\u00f3n<\/strong>.<\/li>\n\n\n\n<li><strong>Multiplicar por 100<\/strong>&nbsp;para expresar el ROI en porcentaje.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cdbb0d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cdbb0d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"70\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-roi-min.png\" alt=\"F\u00f3rmula ROI\" class=\"wp-image-167897\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-roi-min.png 692w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-roi-min-18x2.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-roi-min-300x30.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-roi-min-248x25.png 248w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>D\u00f3nde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Beneficio neto (ganancia de la inversi\u00f3n)<\/strong> = Rendimiento total - Coste de la inversi\u00f3n<\/li>\n\n\n\n<li><strong>Coste de la inversi\u00f3n<\/strong> = La cantidad inicial invertida.<\/li>\n<\/ul>\n\n\n\n<p><strong>Un ROI positivo significa que la inversi\u00f3n ha ganado valor, mientras que un ROI negativo significa que ha perdido valor.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">El ROI no tiene en cuenta el plazo de la inversi\u00f3n, por lo que hay que considerar par\u00e1metros ajustados al tiempo, como el ROI anualizado, a la hora de comparar inversiones a lo largo de distintos periodos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sov\">05 Parte de voz<\/h3>\n\n\n\n<p>Medici\u00f3n de la <a href=\"https:\/\/brand24.com\/blog\/es\/como-medir-la-cuota-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Parte de voz<\/a> le ayudar\u00e1 a determinar cu\u00e1nta expectaci\u00f3n genera su marca en Internet en comparaci\u00f3n con sus competidores.&nbsp;<\/p>\n\n\n\n<p>Esto le da una idea clara de su posici\u00f3n en el mercado en relaci\u00f3n con el resto de empresas de su nicho.<\/p>\n\n\n\n<p>Para calcular el SoV, puedes utilizar una f\u00f3rmula complicada o una herramienta espec\u00edfica. Esta \u00faltima es, por supuesto, m\u00e1s r\u00e1pida y sencilla.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cdc468&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cdc468\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"379\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-share-of-voice-min.png\" alt=\"Brand24: Compartir la voz\" class=\"wp-image-167898\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-share-of-voice-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-share-of-voice-min-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-share-of-voice-min-300x114.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-share-of-voice-min-248x94.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Compartir la voz<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">\u00a1Ahorre horas en la medici\u00f3n del SoV con Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=245\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"presence\">06 Puntuaci\u00f3n de presencia<\/h3>\n\n\n\n<p>En <a href=\"https:\/\/brand24.com\/blog\/es\/puntuacion-de-la-presencia-en-linea\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Puntuaci\u00f3n de presencia<\/a> funciona en una escala de 0 a 100, donde 100 lo alcanzan las marcas mundialmente reconocidas.<\/p>\n\n\n\n<p>Est\u00e1 estrechamente relacionado con su rendimiento en l\u00ednea: cuanto mayor sea su puntuaci\u00f3n de presencia, mejor ser\u00e1 su rendimiento en l\u00ednea, seg\u00fan la norma.<\/p>\n\n\n\n<p>La forma m\u00e1s r\u00e1pida de calcular esta m\u00e9trica es utilizar Brand24.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cdcfb6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cdcfb6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"256\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-presence-score-min.png\" alt=\"Brand24: Puntuaci\u00f3n de presencia\" class=\"wp-image-167899\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-presence-score-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-presence-score-min-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-presence-score-min-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-presence-score-min-248x63.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Puntuaci\u00f3n de presencia<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"clv\">07 Valor del ciclo de vida del cliente (CLV)<\/h3>\n\n\n\n<p>El valor del ciclo de vida del cliente es una m\u00e9trica clave para estimar los ingresos totales que una empresa puede esperar razonablemente de un cliente durante la duraci\u00f3n de su relaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p>Existen varias formas de calcular el CLV, en funci\u00f3n de la complejidad y el nivel de detalle deseados.&nbsp;<\/p>\n\n\n\n<p>He aqu\u00ed un enfoque sencillo y otro m\u00e1s detallado:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. F\u00f3rmula b\u00e1sica del CLV<\/strong><\/h4>\n\n\n\n<p>Esta f\u00f3rmula es adecuada para las empresas que no tienen comportamientos de clientes complejos:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cdd8ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cdd8ce\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"83\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-clv-basic-min.png\" alt=\"f\u00f3rmula b\u00e1sica del CLV\" class=\"wp-image-167900\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-clv-basic-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-clv-basic-min-18x1.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-clv-basic-min-300x25.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-clv-basic-min-248x21.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>D\u00f3nde<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Valor medio de compra (VPA)<\/strong>: Ingresos totales divididos por el n\u00famero de compras.<\/li>\n\n\n\n<li><strong>Frecuencia media de compra (FPA)<\/strong>: N\u00famero de compras dividido por el n\u00famero de clientes.<\/li>\n\n\n\n<li><strong>Vida \u00fatil del cliente<\/strong>: El n\u00famero medio de a\u00f1os o meses que un cliente permanece en la empresa.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. F\u00f3rmula detallada del CLV (con margen de beneficio)<\/strong><\/h4>\n\n\n\n<p>Este m\u00e9todo tiene en cuenta los m\u00e1rgenes de beneficio y el descuento de futuros flujos de caja, lo que proporciona un valor m\u00e1s exacto.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cde1e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cde1e1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"68\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-clv-complex-min.png\" alt=\"f\u00f3rmula CLV detallada\" class=\"wp-image-167901\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-clv-complex-min.png 732w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-clv-complex-min-18x2.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-clv-complex-min-300x28.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-clv-complex-min-248x23.png 248w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>D\u00f3nde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tasa de rotaci\u00f3n<\/strong>: La tasa a la que los clientes dejan de comprarle, a menudo expresada en porcentaje. Por ejemplo, si 20% de los clientes dejan de comprar cada a\u00f1o, la tasa de rotaci\u00f3n es del 0,2.<\/li>\n\n\n\n<li><strong>Margen de beneficios<\/strong>: Porcentaje de los ingresos que se mantiene como beneficio despu\u00e9s de gastos.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment\">08 Sentimiento&nbsp;<\/h3>\n\n\n\n<p>Por \u00faltimo, pero no por ello menos importante, est\u00e1 la m\u00e9trica del sentimiento. Es crucial para la evaluaci\u00f3n de su rendimiento en l\u00ednea, ya que indica si el rumor sobre su marca es positivo o negativo.<\/p>\n\n\n\n<p>Es bueno tener muchas menciones, un amplio alcance y una elevada puntuaci\u00f3n de presencia, pero hay que asegurarse de que esas m\u00e9tricas elevadas son el resultado de un rumor positivo y no de una pol\u00e9mica que se extiende por Internet.<\/p>\n\n\n\n<p>La mejor manera de llevar a cabo una <a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lisis de opiniones<\/a> es utilizar una herramienta profesional y dedicada. Puede confiar en la experiencia de Brand24 en este sentido.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cdeb27&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cdeb27\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"356\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-sentiment-chart-min.png\" alt=\"Brand24: gr\u00e1fico de sentimiento\" class=\"wp-image-167902\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-sentiment-chart-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-sentiment-chart-min-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-sentiment-chart-min-300x107.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-sentiment-chart-min-248x88.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: gr\u00e1fico de sentimiento<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conf\u00ede en los 13 a\u00f1os de experiencia de Brand24 en el an\u00e1lisis de opiniones.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=245\" class=\"acf-simple-cta__btn\" target=\"_blank\">Comienza la prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Inteligencia artificial <a href=\"https:\/\/brand24.com\/blog\/es\/mejores-herramientas-de-analisis-de-opiniones\/\" target=\"_blank\" rel=\"noopener\" title=\"\">herramientas de an\u00e1lisis de opiniones<\/a> no te detengas aqu\u00ed.<\/p>\n\n\n\n<p>Brand24 ofrece una detecci\u00f3n de emociones en profundidad. Proporciona informaci\u00f3n m\u00e1s detallada sobre la recepci\u00f3n online de tu marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cdf57a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cdf57a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"639\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-emotion-analysis-min.png\" alt=\"Brand24: cuadro de an\u00e1lisis de las emociones\" class=\"wp-image-167903\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-emotion-analysis-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-emotion-analysis-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-emotion-analysis-min-640x410.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-emotion-analysis-min-300x192.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-emotion-analysis-min-248x159.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: cuadro de an\u00e1lisis de las emociones<\/figcaption><\/figure>\n\n\n\n<p>Adem\u00e1s, Brand24 detecta las fuentes de negatividad dominantes. Esto le permite ajustar su acci\u00f3n y centrarse en <a href=\"https:\/\/brand24.com\/blog\/es\/reparacion-de-la-reputacion-en-linea\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reparaci\u00f3n de la reputaci\u00f3n en l\u00ednea<\/a> en la plataforma concreta.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89cdfd9c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89cdfd9c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"639\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-source-negativity-min.png\" alt=\"Brand24: gr\u00e1fico de fuentes de negatividad\" class=\"wp-image-167904\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-source-negativity-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-source-negativity-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-source-negativity-min-640x410.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-source-negativity-min-300x192.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-source-negativity-min-248x159.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: gr\u00e1fico de fuentes de negatividad<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Consejo: Eval\u00fae el rendimiento en l\u00ednea<\/h2>\n\n\n\n<p>La evaluaci\u00f3n comparativa es la piedra angular de la medici\u00f3n del rendimiento en l\u00ednea. Un mont\u00f3n de cifras no significan nada si no se tiene el contexto necesario para interpretarlas.<\/p>\n\n\n\n<p>Existen 2 enfoques eficaces:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comparaci\u00f3n con la competencia<\/strong>&nbsp;le ayuda a comprender su posici\u00f3n en el mercado. Se\u00f1ala tus puntos fuertes y d\u00e9biles en comparaci\u00f3n con otras empresas del nicho.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89ce0658&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89ce0658\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"591\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-competitor-analysis-min.png\" alt=\"Brand24: an\u00e1lisis de la competencia\" class=\"wp-image-167905\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-competitor-analysis-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-competitor-analysis-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-competitor-analysis-min-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-competitor-analysis-min-248x147.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: an\u00e1lisis de la competencia<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comparaci\u00f3n con resultados anteriores<\/strong>&nbsp;le ayuda a comprobar si su rendimiento mejora, empeora o permanece invariable con el paso del tiempo.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a89ce0edc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a89ce0edc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"586\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-period-comparison-min.png\" alt=\"Brand24: comparaci\u00f3n de periodos\" class=\"wp-image-167906\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-period-comparison-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-period-comparison-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-period-comparison-min-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/online-performance-brand24-period-comparison-min-248x145.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: comparaci\u00f3n de periodos<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Act\u00fae. Empieza a evaluar tu rendimiento.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=245\" class=\"acf-simple-cta__btn\" target=\"_blank\">Comienza la prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>Medir el rendimiento en l\u00ednea es la piedra angular de su labor de marketing.&nbsp;<\/p>\n\n\n\n<p>Seamos sinceros. Internet es una mina de oro de clientes. Por eso tienes que cuidar bien c\u00f3mo se percibe tu marca.<\/p>\n\n\n\n<p>Pero no s\u00f3lo eso. Tambi\u00e9n hay que garantizar una fuerte visibilidad de la marca para no desaparecer en la espesura de las ofertas de la competencia y los anuncios de spam.<\/p>\n\n\n\n<p>Todo eso se puede hacer con herramientas dedicadas a la supervisi\u00f3n del rendimiento. Una de ellas es Brand24.&nbsp;<\/p>\n\n\n\n<p>Puede confiar en nuestros 13 a\u00f1os de experiencia.<\/p>\n\n\n\n<p><strong>Reflexiones finales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El rendimiento en Internet es crucial hoy en d\u00eda. <strong>Los clientes comprueban las marcas en Internet, las rese\u00f1an y leen las valoraciones. <\/strong>Por ello, debes cuidar bien de tu <a href=\"https:\/\/brand24.com\/blog\/es\/reputacion-empresarial\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reputaci\u00f3n de marca<\/a>.<\/li>\n\n\n\n<li>Medir el rendimiento en l\u00ednea es una tarea compleja y tediosa. Especializada <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-el-seguimiento-y-analisis-de-los-medios-de-comunicacion\/\" target=\"_blank\" rel=\"noopener\" title=\"\">seguimiento de los medios de comunicaci\u00f3n<\/a> herramientas como Brand24 agilizan este proceso. <strong>Gracias a <a href=\"https:\/\/brand24.com\/blog\/es\/software-ai\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Software de IA<\/a>Brand24 es capaz de realizar m\u00faltiples tareas que de otro modo tendr\u00eda que hacer un ser humano. <\/strong>Esto ahorra tiempo y minimiza el riesgo de error.<\/li>\n\n\n\n<li>Recuerde las 8 m\u00e9tricas clave del rendimiento en l\u00ednea: <strong>alcance, tasa de conversi\u00f3n, volumen de menciones, ROI, share of voice, Presence Score, CLV y sentimiento.<\/strong>.<\/li>\n\n\n\n<li><strong>Eval\u00fae su rendimiento<\/strong> frente a los competidores para evaluar su posici\u00f3n en el mercado y frente a sus resultados anteriores para evaluar su ritmo de desarrollo.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Descubra 8 m\u00e9tricas clave del rendimiento en l\u00ednea, aprenda a medirlas y deje atr\u00e1s a sus competidores.<\/p>","protected":false},"author":79,"featured_media":167889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-167888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agnieszka","cf_author_last_name":"Wolanin","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/167888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=167888"}],"version-history":[{"count":10,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/167888\/revisions"}],"predecessor-version":[{"id":179941,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/167888\/revisions\/179941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/167889"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=167888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=167888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=167888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}