{"id":169640,"date":"2024-12-02T04:24:00","date_gmt":"2024-12-02T03:24:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=169640"},"modified":"2025-11-13T12:52:49","modified_gmt":"2025-11-13T11:52:49","slug":"actualizaciones-de-productos-octubre-de-2025","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/product-updates-november-2024\/","title":{"rendered":"Actualizaci\u00f3n de producto de noviembre: pesta\u00f1a \"Influencers\" mejorada"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Este mes nos hemos centrado en facilitar la b\u00fasqueda de los influencers adecuados para tu empresa. Justo a tiempo para esas estrategias de marketing de 2025... \u00bfCoincidencia? No lo creemos. <\/h2>\n\n\n\n<p>Este es nuestro itinerario para hoy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#influencers-tab\" title=\"\">Pesta\u00f1a Influencers: Redise\u00f1ado y mejorado<\/a><\/li>\n\n\n\n<li><a href=\"#geolocation-filter\" title=\"\">Filtro de geolocalizaci\u00f3n: Ahora disponible para todos<\/a><\/li>\n\n\n\n<li><a href=\"#ai-brand-assistant\" title=\"\">AI Brand Assistant: disponible en aplicaci\u00f3n web m\u00f3vil<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"influencers-tab\">Pesta\u00f1a Influencers: Redise\u00f1ado y mejorado<\/h2>\n\n\n\n<p>Saluda a la nueva pesta\u00f1a Influencers. No s\u00f3lo se ve mucho mejor, sino que tambi\u00e9n es&nbsp;<strong>navegaci\u00f3n m\u00e1s f\u00e1cil gracias a los filtros que pueden aplicarse y guardarse en distintas pesta\u00f1as<\/strong>.<\/p>\n\n\n\n<p>Estos filtros pueden ayudarte a concentrarte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influenciadores de determinados pa\u00edses o que hablan ciertos idiomas<\/li>\n\n\n\n<li>Influenciadores activos en plataformas espec\u00edficas, como TikTok<\/li>\n\n\n\n<li>S\u00f3lo micro o macroinfluyentes<\/li>\n<\/ul>\n\n\n\n<p>Echa un vistazo a nuestra pesta\u00f1a de Influencers redise\u00f1ada, encuentra tu pareja perfecta y descubre a tu pr\u00f3ximo embajador de marca. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3d09da4991e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3d09da4991e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"402\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-1140x402.png\" alt=\"\" class=\"wp-image-169644\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-1140x402.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-1536x542.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-2048x723.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-300x106.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-248x88.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">\u00a1Encuentra los mejores Influencers para tu marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/user\/login\/?utm_source=product&amp;utm_medium=blog&amp;utm_campaign=november_changes\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Ir al panel<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"geolocation-filter\">Filtro de geolocalizaci\u00f3n: Ahora disponible para todos<\/h2>\n\n\n\n<p>Perfecto para proyectos globales, el filtro de geolocalizaci\u00f3n le permite seleccionar f\u00e1cilmente un pa\u00eds para ver c\u00f3mo funcionan all\u00ed su marca o sus palabras clave.<\/p>\n\n\n\n<p><strong>Y ahora, \u00a1est\u00e1 disponible para todos los clientes!<\/strong><\/p>\n\n\n\n<p>Obt\u00e9n informaci\u00f3n sobre un pa\u00eds concreto, por ejemplo \ud83d\udd0e.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfCon qu\u00e9 frecuencia se habla de su marca?<\/li>\n\n\n\n<li>\u00bfEl sentimiento es positivo o negativo?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 plataformas son tendencia para tu marca?<\/li>\n<\/ul>\n\n\n\n<p>...\u00a1y mucho m\u00e1s!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3d09da49e49&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3d09da49e49\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"201\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-1140x201.png\" alt=\"\" class=\"wp-image-169643\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-1140x201.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-1536x271.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-2048x362.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-300x53.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-248x44.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Compruebe lo que se dice de usted en Suiza<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/user\/login\/?utm_source=product&amp;utm_medium=blog&amp;utm_campaign=november_changes\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Ir al panel<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-brand-assistant\">AI Brand Assistant: disponible en aplicaci\u00f3n web m\u00f3vil<\/h2>\n\n\n\n<p>\u00bfHa probado ya nuestro Asistente de Marca?<\/p>\n\n\n\n<p>Te lo recordamos: utiliza tecnolog\u00eda avanzada LLM y los datos de tus proyectos para responder a tus preguntas. Si necesitas informaci\u00f3n, consejos para superar a la competencia o nuevas ideas, \u00a1solo tienes que preguntar!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffeeee\">M\u00e1s informaci\u00f3n <a href=\"https:\/\/brand24.com\/blog\/es\/informes-ai\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment Analysis\">Asistente de marca AI<\/a> \u00a1en nuestro blog!<\/p>\n\n\n\n<p>Para los que siempre est\u00e1n en movimiento,&nbsp;<strong>hemos mejorado la versi\u00f3n web para m\u00f3viles&nbsp;<\/strong>para que puedas obtener f\u00e1cilmente las perspectivas de escucha social que necesitas en cualquier momento y lugar. \ud83d\ude80<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3d09da4a270&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3d09da4a270\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"121\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7-1140x121.png\" alt=\"\" class=\"wp-image-169645\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7-1140x121.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7-1536x163.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7-18x2.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7-300x32.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7-248x26.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7.png 1682w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Vea los temas principales para su proyecto<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/user\/login\/?utm_source=product&amp;utm_medium=blog&amp;utm_campaign=november_changes\" style=\"border-radius:6px;background-color:#778ced\">Ir al panel<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Ahora te toca a ti. Sum\u00e9rgete en estas nuevas funciones, explora sus posibilidades y dinos lo que piensas. Al fin y al cabo, tus comentarios alimentan nuestras futuras actualizaciones. \ud83d\ude80<\/p>\n\n\n\n<p>Hasta la pr\u00f3xima, \u00a1feliz exploraci\u00f3n, estrategia y crecimiento! <\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Este mes nos hemos centrado en facilitar la b\u00fasqueda de los influencers adecuados para tu empresa. Justo a tiempo para esas estrategias de marketing de 2025... \u00bfCoincidencia? No lo creemos. <\/p>","protected":false},"author":78,"featured_media":169646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-169640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"This month, we focused on making it easier to find the right influencers for your company. Just in time for those 2025 marketing strategies.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Waleria P\u0105gowska\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brand24.com\/blog\/es\/product-updates-november-2024\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Brand24 Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"November Product Update: Improved Influencers Tab | Brand24\" \/>\n\t\t<meta property=\"og:description\" content=\"This month, we focused on making it easier to find the right influencers for your company. 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