{"id":169829,"date":"2026-03-20T14:03:53","date_gmt":"2026-03-20T13:03:53","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=169829"},"modified":"2026-06-10T13:01:58","modified_gmt":"2026-06-10T11:01:58","slug":"analisis-del-sentimiento-en-facebook","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/facebook-sentiment-analysis\/","title":{"rendered":"Facebook Sentiment Analysis: How To Do It? [5-Step Guide]"},"content":{"rendered":"\n<p><strong><strong>With over 3 billion monthly active users, Facebook generates massive volumes of brand mentions every day. Facebook sentiment analysis lets you cut through the noise and understand whether (and why) people love, criticize, or ignore your brand. Here\u2019s a step-by-step guide to do it the right way.<\/strong><\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Facebook sentiment analysis sorts posts, comments, and mentions into positive, negative, or neutral<\/p>\n                    <p class=\"acf-key-takeaways__text\">And the better tools go further, surfacing the emotions, emojis, and topics behind the score.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Your method depends on volume<\/p>\n                    <p class=\"acf-key-takeaways__text\">Once you&#039;re handling hundreds or thousands of Facebook comments and brand mentions, like Red bull that gets 1,867 Facebook mentions in a single month. AI-powered social listening becomes the only practical option. <\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Social listening tools help you measure what actually matters: volume \u00d7 sentiment \u00d7 reach<\/p>\n                    <p class=\"acf-key-takeaways__text\">By combining sentiment data with audience reach, brands can better monitor brand reputation and prioritize the conversations that matter most.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Treat it as continuous, not a one-off audit<\/p>\n                    <p class=\"acf-key-takeaways__text\">that&#039;s what turns sentiment into early crisis detection and campaign measurement.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\"><strong>What is Facebook sentiment analysis?<\/strong><\/h2>\n\n\n\n<p><strong>Facebook sentiment analysis is the process of analyzing posts, comments, and other user interactions to determine whether they express a positive, negative, or neutral attitude toward a topic, brand, or product.<\/strong><\/p>\n\n\n\n<p>Simply put, it answers the question: <strong>how do people really feel about you on Facebook?<\/strong><\/p>\n\n\n\n<p>On a deeper level, it helps determine public opinion, spot emerging trends, improve customer service, and track <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"brand reputation\">brand reputation<\/a> over time.&nbsp;<\/p>\n\n\n\n<p>With 3.07 billion monthly active users in 2026, even a small shift in Facebook sentiment can signal a big opportunity. Or an upcoming crisis.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2b6b26002fe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2b6b26002fe\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"735\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_facebook_mentions-1-1140x735.jpg\" alt=\"examples of positive and negative Facebook mentions\" class=\"wp-image-182191\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_facebook_mentions-1-1140x735.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_facebook_mentions-1-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_facebook_mentions-1-300x194.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_facebook_mentions-1-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_facebook_mentions-1-90x58.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_facebook_mentions-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Examples of positive and negative Facebook mentions<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howto\"><strong>How to do Facebook sentiment analysis?<\/strong><\/h2>\n\n\n\n<p>There are only two ways to do the Facebook sentiment analysis: the basic one and the right one.<\/p>\n\n\n\n<p>Okay, just kidding! Both methods can work well. It all depends on the size of your online presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Manual method<\/h3>\n\n\n\n<p>Create a spreadsheet, log every Facebook mention of your brand, and tag each one as positive, negative, or neutral. This works if you have a small online presence &#8211; say, under 100 mentions per month.<\/p>\n\n\n\n<p><strong>The downside?&nbsp;<\/strong><\/p>\n\n\n\n<p>You\u2019ll surely <strong>miss untagged mentions<\/strong>, so the ones where people talk about your brand without tagging you. Those are often the most honest (and the most critical).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI-powered sentiment analysis tools<\/h3>\n\n\n\n<p>For brands with a significant online presence, AI-powered <a href=\"https:\/\/brand24.com\/blog\/best-sentiment-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sentiment analysis tools<\/a> are basically the only practical option. They process thousands of mentions in seconds and classify sentiment automatically.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2b6b2600e41&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2b6b2600e41\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"619\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_to_track-1-1140x619.jpg\" alt=\"\" class=\"wp-image-182193\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_to_track-1-1140x619.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_to_track-1-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_to_track-1-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_to_track-1-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_to_track-1-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_to_track-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Red Bull receive over 1,800 Facebook mentions in a single month!<\/figcaption><\/figure>\n\n\n\n<p><strong>Consider Red Bull: with over&nbsp;1,800 <a href=\"https:\/\/brand24.com\/blog\/facebook-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"Facebook mentions\">Facebook mentions<\/a> per month, manual analysis would take days. An AI tool handles it in minutes.<\/strong><\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Feature                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Manual method                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        AI sentiment analysis tool                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Speed                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Hours\/days<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Seconds<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Accuracy                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Subjective<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>AI-consistent + human review<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Untagged mentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Yes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Scale                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Up to 100 mentions \/ month<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Unlimited<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sarcasm detection                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <table>\n<tbody>\n<tr>\n<td class=\"wp-block-table__cell-content\">\n<div class=\"block-editor-rich-text__editable rich-text\" role=\"textbox\" aria-label=\"Body cell text\">Yes (if reader can recognize it)<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <table>\n<tbody>\n<tr>\n<td class=\"wp-block-table__cell-content\">\n<div class=\"block-editor-rich-text__editable rich-text\" role=\"textbox\" aria-label=\"Body cell text\">Improving with AI + human layer<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Additional analytics                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>None<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <table>\n<tbody>\n<tr>\n<td class=\"wp-block-table__cell-content\">\n<div class=\"block-editor-rich-text__editable rich-text\" role=\"textbox\" aria-label=\"Body cell text\">Topics, influencers, trends, etc.<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Pricing                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Free<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Paid<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>No tool is perfect &#8211; sarcasm and contextual language can deceive AI. <strong>The best approach combines a mix of AI speed with human judgment.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"example\"><strong>Facebook sentiment analysis example<\/strong> [5 steps]<\/h2>\n\n\n\n<p>Now that you know the two methods of analyzing Facebook sentiment, you can decide which suits you best. If the manual method works for you, there\u2019s no need to continue reading this article.<\/p>\n\n\n\n<p>But if you\u2019re curious about how to analyze Facebook sentiment using a sentiment analysis tool, sit back and relax. I\u2019ll guide you through the step-by-step process using Brand24 as an example, however you can use any different media monitoring tool, like Brandwatch or Mention.<\/p>\n\n\n\n<p>Brand24 is an AI-powered <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a> tool designed to track and analyze your sentiment and, more broadly, monitor your brand&#8217;s reputation.<\/p>\n\n\n\n<p>In addition to Facebook, it can perform sentiment analysis across various sources (or combine them for a complete overview):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media platforms like Instagram, TikTok, YouTube, TikTok, X (Twitter), LinkedIn, Telegram, Reddit, and Twitch;<\/li>\n\n\n\n<li>News sites, blogs, video platforms, podcasts, review sites, newsletters, and other websites.<\/li>\n<\/ul>\n\n\n\n<p>Are you ready to dive in? Great, let&#8217;s take the first step!<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best Facebook sentiment analysis tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=284\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step1\"><strong>Step 1: Set up the monitoring project and collect data<\/strong><\/h3>\n\n\n\n<p>Create a monitoring project by entering the keyword you want to track. This can be your brand name, a competitor, a hashtag, a campaign name, or any term relevant to your analysis.<\/p>\n\n\n\n<p>Then let the tool collect mentions. Depending on your brand\u2019s volume, you\u2019ll start seeing data within minutes.<\/p>\n\n\n\n<p>That&#8217;s an excellent time to brew coffee.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2b6b2603248&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2b6b2603248\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"583\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_dashboard-1-1140x583.jpg\" alt=\"brand24 Facebook sentiment analysis tool dashboard\" class=\"wp-image-182192\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_dashboard-1-1140x583.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_dashboard-1-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_dashboard-1-300x154.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_dashboard-1-248x127.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_dashboard-1-90x46.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_dashboard-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social listening tool dashboard<\/figcaption><\/figure>\n\n\n\n<p>Once mentions are ready, apply the Facebook filter in the Sources panel to focus exclusively on Facebook data. You can also filter by sentiment, language, geolocation, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step2\"><strong>Step 2: Check the sentiment breakdown<\/strong><\/h3>\n\n\n\n<p>Okay, let&#8217;s dive into Facebook sentiment insights!<\/p>\n\n\n\n<p>In the Mentions tab, switch the chart view to Sentiment. You\u2019ll see green (positive) and red (negative) trend lines. They give you an instant visualization of how sentiment is trending.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2b6b2603cb6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2b6b2603cb6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"359\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_sentiment-1140x359.jpg\" alt=\"\" class=\"wp-image-182188\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_sentiment-1140x359.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_sentiment-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_sentiment-300x95.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_sentiment-248x78.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_sentiment-90x28.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_sentiment.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment analysis chart<\/figcaption><\/figure>\n\n\n\n<p>For a precise breakdown, go to the Analysis tab. Here\u2019s what Red Bull&#8217;s data showed over 30 days:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2b6b26045b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2b6b26045b7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"698\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/Facebook-sentiment-analysis.jpeg\" alt=\"Red Bull Facebook sentiment analysis\" class=\"wp-image-184263\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/Facebook-sentiment-analysis.jpeg 746w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/Facebook-sentiment-analysis-13x12.jpeg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/Facebook-sentiment-analysis-300x281.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/Facebook-sentiment-analysis-170x159.jpeg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/Facebook-sentiment-analysis-90x84.jpeg 90w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Overview Analysis Tab<\/figcaption><\/figure>\n\n\n\n<p>The first thing I checked was the sentiment split. Over the past 30 days, Red Bull was mentioned <strong>2,222<\/strong> times on Facebook (640 positive mentions and just 25 negative).<\/p>\n\n\n\n<p>The takeaway? Red Bull enjoys overwhelmingly positive sentiment on Facebook, with only 1% negative mentions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step3\"><strong>Step 3: Dive into topics<\/strong><\/h3>\n\n\n\n<p id=\"step3\">If you&#8217;re the type of person who loves a data-driven approach, I have great news! There&#8217;s even more you can uncover from sentiment analysis on Facebook.<\/p>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/brand24.com\/topic-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Topic Analysis<\/a>&nbsp;identifies which themes or subjects are most frequently associated with your brand in Facebook conversations.<\/p>\n\n\n\n<p id=\"step3\">For each topic, you\u2019ll see the number of mentions, reach, share of voice, and sentiment breakdown. All this data helps you understand which themes drive positive or negative perception.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2b6b2604feb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2b6b2604feb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"716\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_topics_analysis-1140x716.jpg\" alt=\"brand24 ai-powered topic analysis of Facebook sentiment analysis\" class=\"wp-image-182187\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_topics_analysis-1140x716.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_topics_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_topics_analysis-300x189.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_topics_analysis-248x156.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_topics_analysis-90x57.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_topics_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Topic Analysis<\/figcaption><\/figure>\n\n\n\n<p>In the Red Bull case, sponsored events, sports teams, and user-generated content drive the most interest\u2014especially in volume.<\/p>\n\n\n\n<p><strong>Actionable insight: Use topic data to guide your content strategy. If certain themes consistently drive positive sentiment, lean into them in future campaigns.<\/strong><\/p>\n\n\n\n<p>In Red Bull\u2019s case, sponsored events, sports teams, and user-generated content generate the most positive response, which is why these topics should be given more attention in the next content calendar\u2014they are already working in the brand\u2019s favor.<\/p>\n\n\n\n<p>In addition, monitor topics that are starting to gain popularity, as this gives you a great opportunity to outpace your competition.<\/p>\n\n\n\n<p>Also keep an eye on topics with negative connotations (price changes, defective products, controversial ads) so you can address them before the situation worsens. It\u2019s good practice to check monthly; a topic shifting from neutral to negative is your earliest warning sign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step4\">Step 4: Detect influencers<\/h3>\n\n\n\n<p>Like other large social media networks, Facebook is home to its own influencers.<\/p>\n\n\n\n<p>Media monitoring helps you identify these influential profiles and analyze their impact on your <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand awareness<\/a>, visibility, and reputation.<\/p>\n\n\n\n<p>Simply, you can see who drives the most engagement, starts discussions, and extends your reach.<\/p>\n\n\n\n<p>This feature helps you find the best candidates for collaboration or partnership, allowing you to reach people outside your current customer base. <\/p>\n\n\n\n<p>With this information, you can build authentic relationships with the right people and increase your brand\u2019s visibility on Facebook.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2b6b2605a33&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2b6b2605a33\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"715\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_influencer_analysis-1140x715.jpg\" alt=\"brand24 influencer analysis of Facebook sentiment analysis\" class=\"wp-image-182186\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_influencer_analysis-1140x715.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_influencer_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_influencer_analysis-300x188.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_influencer_analysis-248x156.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_influencer_analysis-90x56.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/facebook_sentiment_analysis_brand24_influencer_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influencer analysis table<\/figcaption><\/figure>\n\n\n\n<p>The magic happens when you put this data to work. Prioritize profiles based on sentiment and reach, not just the number of followers\u2014a smaller account that consistently shares positive mentions of your brand is often a better partner because its content feels more authentic.<\/p>\n\n\n\n<p>Before reaching out, carefully check three things: how they talk about you (positively, neutrally, or negatively), what their typical reach is, and whether their audience actually aligns with yours.<\/p>\n\n\n\n<p>With these insights, you can build meaningful relationships with the right people to maximize your&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\">brand visibility<\/a>&nbsp;on Facebook.<\/p>\n\n\n\n<p>Next, make sure your message is personal. Refer to a specific post instead of sending a generic template\u2014saying \u201cwe saw your mention of [topic]\u201d sounds much better than a copy-paste message.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Check who&#8217;s already talking about your brand!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=284\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step5\"><strong>Step 5: Track the sentiment over time<\/strong><\/h3>\n\n\n\n<p>You should treat sentiment analysis not as a one-time thing but as a <strong>continuous process of tracking and evaluating your communications strategy<\/strong>. <\/p>\n\n\n\n<p>In other words, you should make doing your sentiment analysis a habit.<\/p>\n\n\n\n<p>It&#8217;s important because even one negative comment (i.e., from an influencer) can harm your brand reputation on Facebook. Therefore, always keep your finger on the pulse.<\/p>\n\n\n\n<p>To track and understand your <a href=\"https:\/\/brand24.com\/blog\/facebook-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Facebook performance<\/a>, use Brand24&#8217;s &#8220;Compare periods&#8221; feature. It shows how your sentiment evolves week over week or month over month.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2b6b26066dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2b6b26066dd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1082\" height=\"661\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/Facebook-sentiment-analysis-comparison.jpeg\" alt=\"AI powered sentiment analysis compering tab by Brand24 - social listening tool\" class=\"wp-image-184262\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/Facebook-sentiment-analysis-comparison.jpeg 1082w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/Facebook-sentiment-analysis-comparison-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/Facebook-sentiment-analysis-comparison-300x183.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/Facebook-sentiment-analysis-comparison-248x152.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/Facebook-sentiment-analysis-comparison-90x55.jpeg 90w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compare periods to understand the effectiveness of your Facebook efforts!<\/figcaption><\/figure>\n\n\n\n<p>When I compared Red Bull\u2019s last two periods, the overall results looked pretty poor, but the underlying sentiment painted a much better picture.<\/p>\n\n\n\n<p>Mentions on Facebook dropped by 11% (2,222 compared to 2,504), and reach fell even more\u2014by 57% (149 million compared to 345 million), while Advertising Value Equivalent (AVE) nearly matched that decline, falling by 56% ($18 million compared to $40 million). Looking solely at metrics for volume and reach, this is exactly the kind of month that causes concern.<\/p>\n\n\n\n<p>However, when I looked at sentiment, the picture flipped. Positive mentions rose by 4 percentage points, from 25% to 29%, and even increased in absolute numbers (640 vs. 614), while negative mentions dropped to just 25 (from 44). So, people were talking less about Red Bull, and those conversations didn\u2019t reach as far, but those who did talk about it were more positive.<\/p>\n\n\n\n<p>This is a signal that really matters, and it can only be spotted by tracking sentiment over time, rather than focusing solely on reach and the number of mentions.<\/p>\n\n\n\n<p>Why should you constantly monitor the sentiment of Facebook?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can <strong>see how positive, negative, and neutral mentions change over time<\/strong> and identify trends or anomalies.<\/li>\n\n\n\n<li>It helps you <strong>evaluate the effectiveness of your communications strategy<\/strong> or <a href=\"https:\/\/brand24.com\/blog\/measure-pr-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"\">measure a particular PR campaign<\/a>.<\/li>\n\n\n\n<li>You can <strong>spot potential issues early<\/strong> and respond to them quickly to protect your reputation.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best Facebook sentiment analysis tool<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=284\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" id=\"faq\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">FAQ<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Why Facebook sentiment analysis matters?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Sentiment analysis on Facebook is critical because it allows you to:<br><br><strong>Understand customer emotions<\/strong>&nbsp;by learning how people feel about your brand or content.<br><strong>Improve communication<\/strong>&nbsp;by adjusting your tone and messaging based on audience feedback.<br><strong>Spot problems early<\/strong>&nbsp;by detecting negative trends before they become bigger issues.<br><strong>Boost engagement<\/strong>&nbsp;by focusing on topics and themes that resonate with your audience.<br><strong>Strengthen brand reputation<\/strong>&nbsp;by addressing concerns and highlighting positive feedback effectively.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>Does Facebook do sentiment analysis?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Not for you directly. Meta analyzes content internally, but it doesn&#8217;t hand brands a built-in sentiment classification of their mentions. Meta Business Suite shows reactions, reach, and engagement \u2014 not whether the sentiment behind them is positive or negative. For that you need a third-party tool or a custom NLP build.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong><strong>Can ChatGPT do sentiment analysis?<\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Yes, for small, ad-hoc batches. Paste in a set of comments and it will label them positive, negative, or neutral, and it&#8217;s good at reading context and even some sarcasm. What it can&#8217;t do is collect mentions for you, work in real time, catch untagged mentions, or track sentiment at scale over time \u2014 so it&#8217;s useful for spot checks, not ongoing monitoring.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong><strong><strong><strong><strong>What replaced Facebook Analytics?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Facebook Analytics was shut down on June 30, 2021. Meta moved its reporting into Meta Business Suite Insights, Ads Manager, and Events Manager. None of these do sentiment analysis, though \u2014 they cover reach, engagement, and ad performance, so sentiment still needs a dedicated tool or custom code.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong><strong><strong><strong><strong><strong>How accurate are AI sentiment analysis tools?<\/strong>&nbsp;<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">AI sentiment analysis tools are surprisingly accurate, but there isn&#8217;t a single benchmark that applies to every use case. Accuracy depends on factors such as the type of content, language, industry, and whether the model is analyzing simple positive\/negative sentiment or more nuanced emotions.<br><br>In practice, well-trained sentiment analysis models can achieve accuracy rates similar to human reviewers, who typically agree on a text&#8217;s sentiment around 80\u201385% of the time. For social media monitoring, that&#8217;s usually more than enough. The goal isn&#8217;t to classify every Facebook comment perfectly. It&#8217;s to identify patterns, shifts in customer sentiment, and emerging trends across thousands of mentions.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Ho<strong><strong><strong><strong><strong><strong><strong>w often should you run Facebook sentiment analysis?<\/strong>&nbsp;<\/strong>&nbsp;<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Sentiment analysis should be a continuous process, not a one-time audit. Most social listening tools monitor mentions in real time and can send alerts via email or Slack when sentiment changes significantly.<br><br>At a minimum, review sentiment data weekly and compare trends month over month. Increase monitoring during product launches, marketing campaigns, and PR-sensitive periods, when customer sentiment can shift quickly and impact brand reputation.<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Facebook sentiment analysis is essential for understanding how your audience on the platform truly feels about your brand and content. <\/p>\n\n\n\n<p>It helps you identify trends, address negative feedback, and uncover what resonates with your customers.<\/p>\n\n\n\n<p>Ignoring sentiment analysis is never a good idea. It can lead to unresolved issues, missed opportunities, or even harm your reputation.<\/p>\n\n\n\n<p>Remember that while manual analysis might work for small-scale monitoring, AI-powered tools like Brand24, Mention or Brandwatch are necessary to effectively manage large volumes of data.<\/p>\n\n\n\n<p>Plus, it offers many powerful features to deepen your analysis and make your Facebook efforts as targeted and impactful as possible!<\/p>\n\n\n\n<p>No matter which method you choose, a data-driven approach is essential for social media success.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment analysis \">Sentiment analysis <\/a>highlights issues, like product complaints, so you can resolve them before they escalate.<\/li>\n\n\n\n<li>AI-powered tools like Brand24 make tracking emotions and trends at scale easy.<\/li>\n\n\n\n<li>Manual sentiment analysis usually misses untagged mentions, leaving gaps in your understanding of audience sentiment.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Aprende a realizar an\u00e1lisis de sentimientos en Facebook para descubrir tendencias, emociones y opiniones como un profesional.<\/p>","protected":false},"author":83,"featured_media":169854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-169829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/169829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=169829"}],"version-history":[{"count":21,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/169829\/revisions"}],"predecessor-version":[{"id":184271,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/169829\/revisions\/184271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/169854"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=169829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=169829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=169829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}