{"id":173084,"date":"2025-03-07T11:04:07","date_gmt":"2025-03-07T10:04:07","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=173084"},"modified":"2026-04-13T10:14:10","modified_gmt":"2026-04-13T08:14:10","slug":"competidores-de-airbnb","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/airbnb-competitors\/","title":{"rendered":"Top 5 Biggest Airbnb Competitors in 2026 [Data-Backed Analysis]"},"content":{"rendered":"<p>\u00bfCreer\u00eda usted la sorprendente verdad de que Airbnb es 2,5 veces m\u00e1s popular que sus cinco principales competidores juntos? Puede parecer incre\u00edble, pero eso es exactamente lo que revelan los datos sobre notoriedad de marca y presencia online.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\nAirbnb es el actor m\u00e1s fuerte, pero no el \u00fanico, del sector del alquiler vacacional. Los m\u00e1s destacados <b>Competidores de Airbnb<\/b> son <b>Reservas<\/b> (normas en Europa), <b>Agoda<\/b> (la mejor de Asia), y <b>Expedia<\/b> (servicios integrales de viaje). Y esto es s\u00f3lo el principio.\n<\/p>\n\n\n\n<p>Airbnb es una de las marcas m\u00e1s reconocibles del mundo. Para m\u00ed, est\u00e1 en la misma estanter\u00eda que Apple, Tesla o McDonald's.<\/p>\n\n\n\n<p>S\u00e9 que puede parecer una exageraci\u00f3n, pero soy sincero. Supongo que mi percepci\u00f3n est\u00e1 relacionada con mi forma de vida: siempre en movimiento.<\/p>\n\n\n\n<p>Por lo tanto, para m\u00ed y para otros viajeros que buscan alojamientos \u00fanicos, Airbnb es extremadamente familiar, y visitar su sitio es una de las primeras cosas que hay que hacer cuando se planea otra aventura.<\/p>\n\n\n\n<p>Vale, \u00a1pero hay m\u00e1s sitios como Airbnb! No es el \u00fanico jugador en el juego.<\/p>\n\n\n\n<p><strong>Para ver c\u00f3mo se compara, tenemos que dividir las cosas en tres fases:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Descubrir<\/strong> que <strong>Alternativas a Airbnb<\/strong> desempe\u00f1an los papeles m\u00e1s significativos en el mercado del alquiler vacacional.<\/li>\n\n\n\n<li><strong>Examinar<\/strong> el actual Airbnb <strong>rendimiento<\/strong>.<\/li>\n\n\n\n<li><strong>Evaluaci\u00f3n comparativa<\/strong> Airbnb con su <strong>competidores<\/strong>.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hiwtodiscover\"><strong>\u00bfC\u00f3mo descubrir a los principales competidores de Airbnb?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"googlesearch\"><strong>01 B\u00fasqueda en Google<\/strong><\/h3>\n\n\n\n<p>El bueno del t\u00edo Google es un <strong>gran punto de partida<\/strong> para descubrir competidores de Airbnb, sobre todo porque muestra carruseles de competidores en la parte superior de los resultados de b\u00fasqueda.<\/p>\n\n\n\n<p>Los resultados se basan en <strong>tendencias de b\u00fasqueda<\/strong> y <strong>fuentes de datos p\u00fablicas<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c783806&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c783806\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"390\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_google_search-1140x390.jpg\" alt=\"Carrusel de competidores de Google Airbnb\" class=\"wp-image-173101\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_google_search-1140x390.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_google_search-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_google_search-300x103.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_google_search-248x85.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_google_search.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Carrusel de competidores de Google Airbnb<\/figcaption><\/figure>\n\n\n\n<p>La b\u00fasqueda en Google funciona bien para obtener una instant\u00e1nea r\u00e1pida, pero <strong>requiere una investigaci\u00f3n de seguimiento<\/strong> para descubrir qu\u00e9 empresas son los principales competidores de Airbnb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mediamonitorinz\"><strong>02 Herramienta de seguimiento de medios basada en inteligencia artificial<\/strong><\/h3>\n\n\n\n<p><strong>Una buena manera de hacer este seguimiento es utilizar un <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-el-seguimiento-y-analisis-de-los-medios-de-comunicacion\/\" target=\"_blank\" rel=\"noopener\" title=\"seguimiento de los medios de comunicaci\u00f3n\">seguimiento de los medios de comunicaci\u00f3n<\/a> herramienta como Brand24.<\/strong><\/p>\n\n\n\n<p>En resumen, Brand24 rastrea y analiza los mention de marca publicados en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociales, es decir, Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Telegram, Twitch y Bluesky;<\/li>\n\n\n\n<li>Sitios de noticias, blogs, plataformas de v\u00eddeo, podcasts y otros sitios web;<\/li>\n\n\n\n<li>Boletines y plataformas de revisi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p>Lo hace con la ayuda de funciones basadas en IA como <a href=\"https:\/\/brand24.com\/es\/asistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Asistente de marca AI\">Asistente de marca AI<\/a>. <\/p>\n\n\n\n<p>Es <strong>similar <\/strong>a ChatGPT<strong>pero mejor<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c7845e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c7845e5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"918\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_brand_assistant.jpg\" alt=\"brand24 ai asistente de marca\" class=\"wp-image-173100\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_brand_assistant.jpg 1023w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_brand_assistant-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_brand_assistant-300x269.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_brand_assistant-177x159.jpg 177w\" sizes=\"auto, (max-width: 1023px) 100vw, 1023px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El Asistente de Marca AI del Brand24 tiene un aspecto sencillo, \u00a1pero es un arma incre\u00edblemente potente!<\/figcaption><\/figure>\n\n\n\n<p>La ventaja del Asistente de Marca sobre ChatGPT (y otras herramientas similares) es su <strong>acceso a datos internos<\/strong>.<\/p>\n\n\n\n<p>A diferencia de las herramientas generales de IA, que se basan en informaci\u00f3n disponible p\u00fablicamente, el Asistente de Marca aprovecha <strong>datos en tiempo real de miles de fuentes en l\u00ednea<\/strong>.<\/p>\n\n\n\n<p>En otras palabras, gracias a la informaci\u00f3n detallada sobre Airbnb -como la <a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\" target=\"_blank\" rel=\"noopener\" title=\"an\u00e1lisis de opiniones\">an\u00e1lisis de opiniones<\/a> - que proviene del seguimiento de marcas mentions, el Asistente de Marca proporciona datos mucho m\u00e1s precisos y respaldados por <a href=\"https:\/\/brand24.com\/blog\/es\/investigacion-de-la-competencia\/\" target=\"_blank\" rel=\"noopener\" title=\"investigaci\u00f3n de la competencia\">investigaci\u00f3n de la competencia<\/a>.<\/p>\n\n\n\n<p>Mira esto. <\/p>\n\n\n\n<p>Le ped\u00ed al Asistente de Marca que enumerara los 5 principales competidores de Airbnb.<\/p>\n\n\n\n<p>Despu\u00e9s de un <strong>unos segundos<\/strong>Recib\u00ed una lista con <strong>datos en tiempo real<\/strong> explicando por qu\u00e9 estas empresas suponen el reto m\u00e1s importante para Airbnb.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>Las 5 mejores alternativas a Airbnb:<br><br>\n\n\u2b50 Booking.com<br>\n\n\u2b50 Vrbo<br>\n\n\u2b50 Agoda<br>\n\n\u2b50 Expedia<br>\n\n\u2b50 HomeToGo<\/b>\n<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Pruebe la mejor herramienta de seguimiento de medios basada en inteligencia artificial.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=335\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seotool\"><strong>03 Herramienta de b\u00fasqueda SEO<\/strong><\/h3>\n\n\n\n<p>Puede volver a comprobar su investigaci\u00f3n con una herramienta de investigaci\u00f3n SEO como Semrush.<\/p>\n\n\n\n<p>Proporciona informaci\u00f3n sobre <strong>competidores ecol\u00f3gicos<\/strong>que muestra qu\u00e9 plataformas se posicionan para palabras clave relacionadas con el alquiler vacacional similares a Airbnb.<\/p>\n\n\n\n<p>Mediante el an\u00e1lisis del tr\u00e1fico de b\u00fasqueda org\u00e1nica, los solapamientos de palabras clave y las tendencias de visibilidad, Semrush ayuda a identificar a los competidores que est\u00e1n <strong>competir activamente con Airbnb en los resultados de los motores de b\u00fasqueda<\/strong>.<\/p>\n\n\n\n<p>Esto a\u00f1ade otro nivel de an\u00e1lisis basado en datos a su investigaci\u00f3n competitiva.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c785475&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c785475\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"726\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_semrush-1140x726.jpg\" alt=\"El an\u00e1lisis de los competidores de Airbnb de Semrush se superpone en su mayor\u00eda a la investigaci\u00f3n de Brand24\" class=\"wp-image-173099\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_semrush-1140x726.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_semrush-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_semrush-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_semrush-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_semrush.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El an\u00e1lisis de los competidores de Airbnb de Semrush se superpone en su mayor\u00eda a la investigaci\u00f3n de Brand24<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"airbnbdoing\"><strong>\u00bfC\u00f3mo le ir\u00e1 a Airbnb en 2026?\u00a0<\/strong><\/h2>\n\n\n\n<p>Descubrimos c\u00f3mo encontrar a los actores m\u00e1s importantes del sector del alquiler vacacional. <\/p>\n\n\n\n<p>Ahora, veamos cu\u00e1l es la situaci\u00f3n actual de la marca Airbnb. \u00bfC\u00f3mo le va en 2026?<\/p>\n\n\n\n<p>El mejor punto de partida es el Brand24 de <strong>Ficha An\u00e1lisis<\/strong>.<\/p>\n\n\n\n<p>A la derecha, ver\u00e1 una sencilla matriz de \"Visi\u00f3n general\" que presenta lo m\u00e1s importante <a href=\"https:\/\/brand24.com\/blog\/es\/metricas-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">m\u00e9tricas de marca<\/a>. He limitado el periodo a las dos \u00faltimas semanas de febrero (del 15 al 28).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c785e96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c785e96\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"879\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis.jpg\" alt=\"ficha de an\u00e1lisis ai-powered brand24\" class=\"wp-image-173102\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis.jpg 886w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis-300x298.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis-160x159.jpg 160w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Panorama del an\u00e1lisis Brand24 con las m\u00e9tricas de notoriedad de marca m\u00e1s esenciales<\/figcaption><\/figure>\n\n\n\n<p>Tambi\u00e9n puede hacer clic en \"Ver comparaci\u00f3n detallada\" para comparar el rendimiento actual y pasado de Airbnb.<\/p>\n\n\n\n<p>Muy bien, y en qu\u00e9 indicadores debes fijarte para comprobar la plataforma de alquiler vacacional de <a href=\"https:\/\/brand24.com\/blog\/es\/presencia-en-el-mercado\/\" target=\"_blank\" rel=\"noopener\" title=\"\">presencia en el mercado<\/a>?<\/p>\n\n\n\n<p><strong>Estos son:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero total de menciones<\/strong> - muestra cu\u00e1ntas veces se utiliz\u00f3 el nombre de la marca en los debates en l\u00ednea. Airbnb tiene <strong>85,000<\/strong>.<\/li>\n\n\n\n<li><strong>N\u00famero de mention positivos <\/strong>- presenta cu\u00e1ntos mention tuvieron un sentimiento positivo, y cu\u00e1l es su cuota del n\u00famero total de mention. Airbnb tiene <strong>21.000 (26% del total)<\/strong><\/li>\n\n\n\n<li><strong>N\u00famero de mention negativos <\/strong>- espect\u00e1culos<strong> <\/strong>cu\u00e1ntos mention tuvieron un sentimiento negativo, y cu\u00e1l es su cuota del n\u00famero total de mention. Airbnb tiene <strong>3585 (5% del total).<\/strong><\/li>\n\n\n\n<li><strong>Alcance en las redes sociales <\/strong>- indica cu\u00e1ntas personas podr\u00edan haber visto los mention de Airbnb en las plataformas de medios sociales. Airbnb lleg\u00f3 a <strong>302 millones de euros <\/strong>usuarios de las redes sociales.<\/li>\n\n\n\n<li><strong>Alcance no social <\/strong>- anal\u00f3gicamente, presenta cu\u00e1ntas personas podr\u00edan haber visto los mention de Airbnb en fuentes no sociales (sitios de noticias, blogs, podcasts, etc.). Utilizando fuentes no sociales, Airbnb lleg\u00f3 a <strong>221 millones de euros <\/strong>personas.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c7867f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c7867f0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"1038\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_overview.jpg\" alt=\"brand24 ai tabla comparativa\" class=\"wp-image-173114\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_overview.jpg 1136w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_overview-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_overview-300x274.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_overview-174x159.jpg 174w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention y su alcance en una tabla<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principal fuente de alcance<\/strong> - subraya qu\u00e9 fuente de mention llega al mayor n\u00famero de personas. En el caso de Airbnb, se trata de <strong>v\u00eddeos<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c787109&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c787109\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1133\" height=\"889\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_reach_dominance.jpg\" alt=\"an\u00e1lisis de m\u00e9tricas de ai de brand24\" class=\"wp-image-173097\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_reach_dominance.jpg 1133w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_reach_dominance-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_reach_dominance-300x235.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_reach_dominance-203x159.jpg 203w\" sizes=\"auto, (max-width: 1133px) 100vw, 1133px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El gr\u00e1fico de \"dominio del alcance\" en el an\u00e1lisis de m\u00e9tricas de IA del Brand24<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sentimiento general<\/strong> - la instant\u00e1nea de c\u00f3mo se percibe la marca en los debates en l\u00ednea. <strong>Para Airbnb, son 70% neutros, 26% positivos y 5% negativos.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c7879b8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c7879b8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1037\" height=\"909\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_sentiment_breakdown.jpg\" alt=\"brand24 ai an\u00e1lisis de sentimiento\" class=\"wp-image-173096\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_sentiment_breakdown.jpg 1037w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_sentiment_breakdown-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_sentiment_breakdown-300x263.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_sentiment_breakdown-181x159.jpg 181w\" sizes=\"auto, (max-width: 1037px) 100vw, 1037px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El desglose del sentimiento presenta una r\u00e1pida visi\u00f3n general del sentimiento<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principal fuente de sentimiento positivo<\/strong> - as\u00ed que la plataforma o canal con la mayor proporci\u00f3n de mention positivos. Airbnb goza del sentimiento m\u00e1s positivo en <strong>Instagram<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c7882d8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c7882d8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"892\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_positive_source.jpg\" alt=\"brand24 ai an\u00e1lisis m\u00e9trico fuente de mention positivos\" class=\"wp-image-173095\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_positive_source.jpg 1112w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_positive_source-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_positive_source-300x241.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_positive_source-198x159.jpg 198w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Otro gr\u00e1fico del an\u00e1lisis de m\u00e9tricas de IA: la principal fuente de mention positivos<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principal fuente de sentimiento negativo <\/strong>- por lo que la plataforma o canal con mayor proporci\u00f3n de mention negativos. Airbnb sufre el sentimiento m\u00e1s negativo en <strong>X (Twitter)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c788cd9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c788cd9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"852\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_ai_metrics_analysis-1140x852.jpg\" alt=\"brand24 ai metrics analysis negativity chart\" class=\"wp-image-173094\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_ai_metrics_analysis-1140x852.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_ai_metrics_analysis-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_ai_metrics_analysis-300x224.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_ai_metrics_analysis-213x159.jpg 213w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_ai_metrics_analysis.jpg 1177w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X (Twitter) es obviamente un hogar acogedor para los que odian Airbnb.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/es\/puntuacion-de-la-presencia-en-linea\/\" target=\"_blank\" rel=\"noopener\" title=\"Puntuaci\u00f3n de presencia\">Puntuaci\u00f3n de presencia<\/a><\/strong> - la m\u00e9trica que presenta la popularidad online de Airbnb en un tiempo determinado. Para Airbnb, es <strong>79<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c7895a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c7895a5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"613\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_presence_score-1140x613.jpg\" alt=\"puntuaci\u00f3n de presencia ai de brand24\" class=\"wp-image-173093\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_presence_score-1140x613.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_presence_score-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_presence_score-300x161.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_presence_score-248x133.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">79 es una puntuaci\u00f3n de presencia realmente impresionante.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Temas m\u00e1s populares en torno a la marca <\/strong>- qu\u00e9 temas generan m\u00e1s inter\u00e9s cuando la gente habla de una marca concreta. En el caso de Airbnb, son los siguientes <strong>operaciones comerciales, impacto del alquiler a corto plazo y experiencias inmobiliarias<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c789e82&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c789e82\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"883\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_topics_analysis-1140x883.jpg\" alt=\"brand24 ai an\u00e1lisis de temas\" class=\"wp-image-173092\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_topics_analysis-1140x883.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_topics_analysis-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_topics_analysis-300x232.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_topics_analysis-205x159.jpg 205w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_topics_analysis.jpg 1143w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Otra funci\u00f3n de IA del Brand24: el An\u00e1lisis Tem\u00e1tico<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lisis de las emociones <\/strong>- la visi\u00f3n m\u00e1s granular de los sentimientos. Cuando la gente habla de Airbnb, las 3 emociones principales son <strong>admiraci\u00f3n (60,8%), alegr\u00eda (21,2%) y asco (10,9%)<\/strong>).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c78a818&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c78a818\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"741\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_emotion_analysis-1140x741.jpg\" alt=\"brand24 ai an\u00e1lisis de emociones\" class=\"wp-image-173091\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_emotion_analysis-1140x741.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_emotion_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_emotion_analysis-300x195.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_emotion_analysis-245x159.jpg 245w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_emotion_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 puede reconocer seis sentimientos espec\u00edficos<\/figcaption><\/figure>\n\n\n\n<p>Ahora que tenemos datos reales sobre Airbnb, veamos el rendimiento de otras empresas de alquiler vacacional.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Descubra qu\u00e9 emociones despierta su marca.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=335\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"competitorsperformance\"><strong>Los 5 principales competidores de Airbnb: rendimiento en 202<\/strong>6<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bookingcom\"><strong>01 Booking.com<\/strong><\/h3>\n\n\n\n<p>Fundada en 1996 en \u00c1msterdam, Booking.com aparece como la alternativa m\u00e1s significativa a Airbnb.<a href=\"https:\/\/www.holidaycottagehandbook.com\/post\/rates-up-in-europe-and-more-growth-for-booking-com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.holidaycottagehandbook.com\/post\/rates-up-in-europe-and-more-growth-for-booking-com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Seg\u00fan datos clave<\/a>Tambi\u00e9n es<strong> la plataforma m\u00e1s popular que ofrece alquileres vacacionales en Europa<\/strong>.<\/p>\n\n\n\n<p>Francamente, cuando busco casas de vacaciones o alojamientos privados durante mis viajes, Booking.com es siempre mi primera opci\u00f3n. Y s\u00ed, definitivamente soy europeo.<\/p>\n\n\n\n<p><strong>He aqu\u00ed una r\u00e1pida instant\u00e1nea de las m\u00e9tricas de rendimiento de Booking:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de menciones:<\/strong> 6197<\/li>\n\n\n\n<li><strong>N\u00famero de mention positivos: <\/strong>1740<\/li>\n\n\n\n<li><strong>N\u00famero de mention negativos:<\/strong> 380<\/li>\n\n\n\n<li><strong>Alcance en las redes sociales: <\/strong>4,9 millones de euros<\/li>\n\n\n\n<li><strong>Alcance no social:<\/strong> 9,8 millones de euros<\/li>\n\n\n\n<li><strong>Principal fuente de alcance: <\/strong>Sitios de noticias<\/li>\n\n\n\n<li><strong>Sentimiento general: <\/strong>29% positivo, 7% negativo, 54% neutro<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento positivo:<\/strong> Instagram<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento negativo:<\/strong> Facebook<\/li>\n\n\n\n<li><strong>Puntuaci\u00f3n de presencia:<\/strong> 42<\/li>\n\n\n\n<li><strong>Temas m\u00e1s populares en torno a la marca:<\/strong> plataforma de reservas experiencia, consejos de viaje, controversia Israel-Palestina<\/li>\n\n\n\n<li><strong>An\u00e1lisis de las emociones: <\/strong>admiraci\u00f3n (59%), alegr\u00eda (20,4%), asco (17,1%), ira (2%), tristeza (0,8%), miedo (0,7%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c78b57d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c78b57d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"742\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_booking.jpg\" alt=\"Competidores de Airbnb - booking.com\" class=\"wp-image-173113\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_booking.jpg 815w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_booking-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_booking-300x273.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_booking-175x159.jpg 175w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visi\u00f3n general de Booking.com<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Airbnb frente a Booking.com<\/strong><\/h4>\n\n\n\n<p>En <a href=\"https:\/\/brand24.com\/es\/caso-practico\/competitive-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lisis competitivo<\/a> de Airbnb y Booking.com no deja lugar a dudas - <strong>Airbnb es mucho m\u00e1s popular<\/strong> espacio de alquiler vacacional.<\/p>\n\n\n\n<p>En relaci\u00f3n con <a href=\"https:\/\/brand24.com\/blog\/es\/reputacion-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reputaci\u00f3n de marca<\/a>La \u00fanica ventaja de Booking.com es el mayor porcentaje de mention positivos (29% frente a 25%).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c78bece&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c78bece\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"696\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_booking-1140x696.jpg\" alt=\"booking.com vs Airbnb\" class=\"wp-image-173108\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_booking-1140x696.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_booking-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_booking-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_booking-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_booking.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaci\u00f3n entre Airbnb y Booking.com<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"vrbo\"><strong>02 Vrbo<\/strong><\/h3>\n\n\n\n<p>Vrbo (Vacation Rentals by Owner) es un mercado en l\u00ednea estadounidense de alquileres vacacionales. <\/p>\n\n\n\n<p>Como su nombre indica, el modelo de negocio de Vrbo se basa en <strong>conectar directamente a los propietarios con los viajeros<\/strong> buscando alquileres vacacionales.<\/p>\n\n\n\n<p>A diferencia de algunos competidores, Vrbo <strong>se centra exclusivamente en propiedades enteras<\/strong>por lo que es una opci\u00f3n popular para familias y grupos que buscan alojamiento privado.<\/p>\n\n\n\n<p><strong>He aqu\u00ed una r\u00e1pida instant\u00e1nea de las m\u00e9tricas de rendimiento de Vrbo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de menciones:<\/strong> 6322<\/li>\n\n\n\n<li><strong>N\u00famero de mention positivos: <\/strong>1406<\/li>\n\n\n\n<li><strong>N\u00famero de mention negativos:<\/strong> 223<\/li>\n\n\n\n<li><strong>Alcance en las redes sociales: <\/strong>10 millones<\/li>\n\n\n\n<li><strong>Alcance no social:<\/strong> 15 millones<\/li>\n\n\n\n<li><strong>Principal fuente de alcance: <\/strong>Sitios de noticias<\/li>\n\n\n\n<li><strong>Sentimiento general: <\/strong>23% positivo, 4% negativo, 73% neutro<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento positivo:<\/strong> Instagram<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento negativo:<\/strong> Otras redes sociales (Reddit, Quora, etc.)<\/li>\n\n\n\n<li><strong>Puntuaci\u00f3n de presencia:<\/strong> 47<\/li>\n\n\n\n<li><strong>Temas m\u00e1s populares en torno a la marca:<\/strong> normativa sobre alquileres de corta duraci\u00f3n, experiencias de reserva en Vrbo y destinos de vacaciones en la playa<\/li>\n\n\n\n<li><strong>An\u00e1lisis de las emociones: <\/strong>admiraci\u00f3n (63,5%), alegr\u00eda (21%), asco (13%), ira (1,1%), tristeza (0,9%), miedo (0,5%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c78c974&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c78c974\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"757\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_vrbo.jpg\" alt=\"Competidores de Airbnb - vrbo\" class=\"wp-image-173112\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_vrbo.jpg 827w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_vrbo-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_vrbo-300x275.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_vrbo-174x159.jpg 174w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visi\u00f3n general de Vrbo<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Pruebe Brand24: \u00a1la mejor herramienta de seguimiento de medios!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=335\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Airbnb vs. Vrbo<\/strong><\/h4>\n\n\n\n<p>De forma similar a la comparaci\u00f3n anterior, <strong>Airbnb se impone a Vrbo<\/strong> en casi todos los aspectos. <\/p>\n\n\n\n<p>La \u00fanica m\u00e9trica en la que Vrbo obtiene mejores resultados es un ratio negativo de mentions (4% frente a 5%).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c78d502&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c78d502\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"687\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_vrbo-1140x687.jpg\" alt=\"Airbnb vs vrbo\" class=\"wp-image-173107\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_vrbo-1140x687.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_vrbo-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_vrbo-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_vrbo-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_vrbo.jpg 1164w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaci\u00f3n entre Airbnb y Vrbo<\/figcaption><\/figure>\n\n\n\n<p>Tanto si tiene un hotel como un restaurante, competir con plataformas como Airbnb significa saber exactamente qu\u00e9 hacen sus rivales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a class=\"\" href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-la-competencia-hotelera\/\">An\u00e1lisis de la competencia hotelera<\/a><\/strong>: Descubra c\u00f3mo los mejores hoteles controlan a sus competidores, optimizan los precios y consiguen m\u00e1s reservas.<\/li>\n\n\n\n<li><strong><a class=\"\" href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-la-competencia-en-restauracion\/\">An\u00e1lisis de la competencia en restaurantes<\/a><\/strong>: Descubra c\u00f3mo los restaurantes inteligentes analizan a la competencia para aumentar su visibilidad y atraer visitantes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"agoda\"><strong>03 Agoda<\/strong><\/h3>\n\n\n\n<p>Agoda es un metabuscador de alquileres vacacionales fundado en Tailandia y registrado en Singapur. <\/p>\n\n\n\n<p>Ofrece una de las m\u00e1s ricas opciones de listados de alquileres vacacionales, <strong>especialmente en el Sudeste Asi\u00e1tico<\/strong> (Tailandia, Vietnam, etc.).<\/p>\n\n\n\n<p><strong>He aqu\u00ed una r\u00e1pida instant\u00e1nea de las m\u00e9tricas de rendimiento de Agoda:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de menciones:<\/strong> 9030<\/li>\n\n\n\n<li><strong>N\u00famero de mention positivos: <\/strong>1706<\/li>\n\n\n\n<li><strong>N\u00famero de mention negativos:<\/strong> 303<\/li>\n\n\n\n<li><strong>Alcance en las redes sociales: <\/strong>33 millones de euros<\/li>\n\n\n\n<li><strong>Alcance no social:<\/strong> 13 millones<\/li>\n\n\n\n<li><strong>Principal fuente de alcance: <\/strong>Sitios de noticias<\/li>\n\n\n\n<li><strong>Sentimiento general: <\/strong>19% positivo, 3% negativo, 78% neutro<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento positivo:<\/strong> Plataformas de v\u00eddeo<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento negativo:<\/strong> X (Twitter)<\/li>\n\n\n\n<li><strong>Puntuaci\u00f3n de presencia:<\/strong> 56<\/li>\n\n\n\n<li><strong>Temas m\u00e1s populares en torno a la marca: <\/strong>informaci\u00f3n sobre reservas hoteleras, plataformas de reservas de viajes, gu\u00edas de viajes<\/li>\n\n\n\n<li><strong>An\u00e1lisis de las emociones: <\/strong>admiraci\u00f3n (70,7%), alegr\u00eda (12,5%), asco (9,5%), ira (3,8%), tristeza (3%), miedo (0,5%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c78dfd5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c78dfd5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"742\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_agoda.jpg\" alt=\"Competidores de Airbnb - agoda\" class=\"wp-image-173111\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_agoda.jpg 815w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_agoda-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_agoda-300x273.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_agoda-175x159.jpg 175w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visi\u00f3n general de Agoda<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Airbnb vs. Agoda<\/strong><\/h4>\n\n\n\n<p>Otra vez, <strong>Airbnb es un campe\u00f3n indiscutible<\/strong>. <\/p>\n\n\n\n<p>Lo \u00fanico que Agoda hace mejor en t\u00e9rminos de <a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">visibilidad de marca<\/a> es la mejor relaci\u00f3n entre negativo y total de mentions (4% frente a 5%).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c78e9dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c78e9dd\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"694\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_agoda-1140x694.jpg\" alt=\"Airbnb vs agoda\" class=\"wp-image-173106\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_agoda-1140x694.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_agoda-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_agoda-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_agoda-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_agoda.jpg 1148w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaci\u00f3n entre Airbnb y Agoda<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"expedia\"><strong>04 Expedia<\/strong><\/h3>\n\n\n\n<p>Expedia es mucho m\u00e1s que una plataforma de alquiler de alojamientos.<\/p>\n\n\n\n<p>De hecho, esta empresa propiedad del Grupo Expedia es una <strong>agencia de viajes en l\u00ednea<\/strong> que puede utilizar para encontrar alquileres a corto y largo plazo, alquileres de coches, billetes de avi\u00f3n, cruceros, paquetes vacacionales y mucho m\u00e1s.<\/p>\n\n\n\n<p>Comprobemos el conjunto <a href=\"https:\/\/brand24.com\/blog\/es\/notoriedad-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">notoriedad de marca<\/a> de este magnate de la industria del ocio.<\/p>\n\n\n\n<p><strong>He aqu\u00ed una r\u00e1pida instant\u00e1nea de las m\u00e9tricas de rendimiento de Expedia:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de menciones:<\/strong> 8281<\/li>\n\n\n\n<li><strong>N\u00famero de mention positivos: <\/strong>1407<\/li>\n\n\n\n<li><strong>N\u00famero de mention negativos:<\/strong> 320<\/li>\n\n\n\n<li><strong>Alcance en las redes sociales: <\/strong>11 millones<\/li>\n\n\n\n<li><strong>Alcance no social:<\/strong> 28 millones<\/li>\n\n\n\n<li><strong>Principal fuente de alcance: <\/strong>Otras redes sociales (Reddit, Quora, etc.)<\/li>\n\n\n\n<li><strong>Sentimiento general: <\/strong>17% positivo, 4% negativo, 79% neutro<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento positivo:<\/strong> Instagram<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento negativo:<\/strong> X (Twitter)<\/li>\n\n\n\n<li><strong>Puntuaci\u00f3n de presencia:<\/strong> 51<\/li>\n\n\n\n<li><strong>Temas m\u00e1s populares en torno a la marca: <\/strong>opiniones y ofertas de viajes, marketing y contenidos de viajes, tecnolog\u00eda del sector tur\u00edstico<\/li>\n\n\n\n<li><strong>An\u00e1lisis de las emociones: <\/strong>admiraci\u00f3n (66,2%), asco (15,6%), alegr\u00eda (12%), ira (3,2%), tristeza (2,4%), miedo (0,7%)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c78f57d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c78f57d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"739\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_expedia.jpg\" alt=\"Competidores de Airbnb - grupo expedia\" class=\"wp-image-173110\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_expedia.jpg 806w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_expedia-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_expedia-300x275.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_expedia-173x159.jpg 173w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visi\u00f3n general de Expedia<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Airbnb frente a Expedia<\/strong><\/h4>\n\n\n\n<p>Bueno, debo decir que estoy un poco sorprendido. <\/p>\n\n\n\n<p>Al igual que otros competidores de Airbnb de la lista, <strong>ni siquiera est\u00e1 cerca<\/strong> a ella. Adem\u00e1s, Expedia es la \u00fanica marca de la lista con un <strong>mayor porcentaje de disgusto que de alegr\u00eda<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c78fe2d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c78fe2d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1072\" height=\"647\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_expedia.jpg\" alt=\"Airbnb vs expedia\" class=\"wp-image-173105\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_expedia.jpg 1072w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_expedia-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_expedia-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_expedia-248x150.jpg 248w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaci\u00f3n entre Airbnb y Expedia<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hometogo\"><strong>05 HomeToGo<\/strong><\/h3>\n\n\n\n<p>HomeToGo es una empresa berlinesa que lista alojamientos alternativos en <strong>25 pa\u00edses<\/strong> en Europa, Norteam\u00e9rica, Sudam\u00e9rica, Australia y Asia. <\/p>\n\n\n\n<p>Tambi\u00e9n es la empresa de alquiler vacacional m\u00e1s joven de la lista (fundada en 2014).<\/p>\n\n\n\n<p><strong>He aqu\u00ed una r\u00e1pida instant\u00e1nea de las m\u00e9tricas de rendimiento de HomeToGo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de menciones:<\/strong> 1259<\/li>\n\n\n\n<li><strong>N\u00famero de mention positivos: <\/strong>555<\/li>\n\n\n\n<li><strong>N\u00famero de mention negativos:<\/strong> 10<\/li>\n\n\n\n<li><strong>Alcance en las redes sociales: <\/strong>2 millones<\/li>\n\n\n\n<li><strong>Alcance no social:<\/strong> 8 millones<\/li>\n\n\n\n<li><strong>Principal fuente de alcance: <\/strong>Sitios de noticias<\/li>\n\n\n\n<li><strong>Sentimiento general: <\/strong>34% positivo, 9% negativo, 57% neutro<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento positivo:<\/strong> Sitios de noticias<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento negativo:<\/strong> TikTok<\/li>\n\n\n\n<li><strong>Puntuaci\u00f3n de presencia:<\/strong> 38<\/li>\n\n\n\n<li><strong>Temas m\u00e1s populares en torno a la marca: <\/strong>plataformas de alquiler vacacional, expansi\u00f3n comercial de HomeToGo<\/li>\n\n\n\n<li><strong>An\u00e1lisis de las emociones: <\/strong>admiraci\u00f3n (88,4%), asco (7,2%), alegr\u00eda (3,9%), ira (0,5%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c7909c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c7909c6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"740\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_hometogo.jpg\" alt=\"Competidores de Airbnb - hometogo\" class=\"wp-image-173109\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_hometogo.jpg 817w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_hometogo-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_hometogo-300x272.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_hometogo-176x159.jpg 176w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visi\u00f3n general de HomeToGo<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Airbnb frente a HomeToGo<\/strong><\/h4>\n\n\n\n<p>Obviamente, <strong>HomeToGo es un actor mucho m\u00e1s peque\u00f1o que Airbnb<\/strong>.<\/p>\n\n\n\n<p>Cabe se\u00f1alar, no obstante, que HomeToGo goza de una verdadera <strong>excelente reputaci\u00f3n<\/strong>\u00a1! 45% de los mention tienen un sentimiento positivo y s\u00f3lo 1%, negativo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c791305&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c791305\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"687\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_hometogo-1140x687.jpg\" alt=\"Airbnb vs hometogo\" class=\"wp-image-173104\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_hometogo-1140x687.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_hometogo-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_hometogo-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_hometogo-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_hometogo.jpg 1175w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaci\u00f3n entre Airbnb y HomeToGo<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"detailed\"><strong>Comparaci\u00f3n detallada<\/strong><\/h2>\n\n\n\n<p>Veamos ahora Airbnb y su ventaja sobre la competencia a vista de p\u00e1jaro.<\/p>\n\n\n\n<p>El cuadro recapitulativo de los resultados de la marca demuestra claramente que <strong>Airbnb es un mercado de alquiler vacacional jefe<\/strong>. <\/p>\n\n\n\n<p>Un verdadero dominador.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c791cff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c791cff\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"685\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_general_overview-1140x685.jpg\" alt=\"m\u00faltiples competidores de Airbnb\" class=\"wp-image-173117\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_general_overview-1140x685.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_general_overview-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_general_overview-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_general_overview-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_general_overview.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Los proyectos de comparaci\u00f3n del Brand24 le permiten yuxtaponer varios competidores de Airbnb.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\"><strong>Menciones&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>31,148. <\/strong><\/p>\n\n\n\n<p>Ese es el n\u00famero total de mention de Booking.com, Agoda, Vrbo, Expedia y HomeToGo <strong>combinado<\/strong>.<\/p>\n\n\n\n<p><strong>85,211.<\/strong><\/p>\n\n\n\n<p>Ese es el n\u00famero total de Airbnb mention.<\/p>\n\n\n\n<p><strong>\u00a12,7 veces m\u00e1s!<\/strong><\/p>\n\n\n\n<p>Si necesita pruebas m\u00e1s convincentes del poder de Airbnb, eche un vistazo a este gr\u00e1fico. <\/p>\n\n\n\n<p>Perdona mi malicia, pero parece que <strong>Usain Bolt compitiendo<\/strong> en un sprint de 100 metros <strong>con caracoles<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c792673&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c792673\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"398\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_mentions-1140x398.jpg\" alt=\"Cuadro comparativo del volumen mentions brand24\" class=\"wp-image-173118\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_mentions-1140x398.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_mentions-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_mentions-300x105.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_mentions-248x87.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_mentions.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cuadro comparativo del volumen de los mention<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shareofvoice\"><strong>Parte de voz&nbsp;<\/strong><\/h3>\n\n\n\n<p>Una \u00faltima vista comparativa presenta dos gr\u00e1ficos de anillos con la cuota de voz <a href=\"https:\/\/brand24.com\/blog\/es\/como-medir-la-cuota-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cuota de voz<\/a>. <\/p>\n\n\n\n<p>Tanto en el caso de los reach como de los mention <strong>Airbnb se lleva unos 75%<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c7930c2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c7930c2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"450\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice-1140x450.jpg\" alt=\"Gr\u00e1ficos de cuota de voz\" class=\"wp-image-173115\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice-1140x450.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice-300x119.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice-248x98.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gr\u00e1ficos de cuota de voz<\/figcaption><\/figure>\n\n\n\n<p><strong>\u00a1Pero eso no es definitivo!<\/strong><\/p>\n\n\n\n<p>La funci\u00f3n de comparaci\u00f3n Brand24 te permite utilizar funciones avanzadas, incluida la geolocalizaci\u00f3n. <\/p>\n\n\n\n<p>Cuando limit\u00e9 los datos a <strong>S\u00f3lo Asia Oriental, <\/strong>los resultados presentaron un <strong>imagen diferente<\/strong>.<\/p>\n\n\n\n<p><strong>Agoda<\/strong> se convierte en <strong>l\u00edder indiscutible<\/strong>con una cuota de voz de 44% en alcance y 48% en volumen de mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f580c793aa9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f580c793aa9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"454\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice_asia-1140x454.jpg\" alt=\"Asia cuota de voz Airbnb\" class=\"wp-image-173116\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice_asia-1140x454.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice_asia-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice_asia-300x120.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice_asia-248x99.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice_asia.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">En el sudeste asi\u00e1tico tienen un aspecto totalmente diferente<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Pruebe Brand24: \u00a1la mejor herramienta de seguimiento de medios!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=335\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Reflexiones finales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Los principales competidores de Airbnb son Booking.com, Vrbo, Agoda, Expedia y HomeToGo.<\/strong> porque dominan los mercados de alquiler vacacional en diferentes regiones y ofrecen servicios \u00fanicos.<\/li>\n\n\n\n<li><strong>Ning\u00fan competidor se acerca siquiera a Airbnb en su presencia global en el mercado<\/strong>. Sin embargo, Booking.com lidera en Europa, Agoda domina el mercado asi\u00e1tico y HomeToGo tiene la mejor reputaci\u00f3n, lo que demuestra su potencial de crecimiento.<\/li>\n\n\n\n<li><strong>Airbnb destaca en notoriedad de marca y alcance mundial<\/strong> pero podr\u00eda mejorar su reputaci\u00f3n en X (Twitter) y su presencia en los mercados asi\u00e1tico y europeo.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=335\" title=\"\">Iniciar una prueba gratuita de 14 d\u00edas de Brand24<\/a> \u00a1y descubra el posicionamiento exacto de su competencia!<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra los competidores m\u00e1s influyentes de Airbnb y compruebe lo cerca (o lejos) que est\u00e1n del l\u00edder del sector del alquiler vacacional.<\/p>","protected":false},"author":83,"featured_media":173209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144],"tags":[],"class_list":["post-173084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/173084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=173084"}],"version-history":[{"count":21,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/173084\/revisions"}],"predecessor-version":[{"id":181899,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/173084\/revisions\/181899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/173209"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=173084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=173084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=173084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}