{"id":173335,"date":"2025-03-13T20:49:58","date_gmt":"2025-03-13T19:49:58","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=173335"},"modified":"2026-05-28T18:40:30","modified_gmt":"2026-05-28T16:40:30","slug":"como-puede-la-escucha-de-las-redes-sociales-aumentar-la-fidelizacion-de-los-clientes","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/how-can-social-media-listening-increase-customer-advocacy\/","title":{"rendered":"How Can Social Media Listening Increase Customer Advocacy? [4 Proven Ways for 2026]"},"content":{"rendered":"\n<p><strong>Your customers are talking about your brand right now\u2014on Reddit, in TikTok comments, on X, and on Instagram. Most of these posts aren\u2019t tagged. Most go unnoticed.<\/strong> <strong>And it&#8217;s precisely where social media listening can increase customer advocacy<\/strong>.<\/p>\n\n\n\n<p>Brands that succeed at building loyalty simply listen better. Social listening insights provide the infrastructure to understand customer needs in real time, identify emerging trends, and engage the right people at the right moment.<\/p>\n\n\n\n<p>Here&#8217;s exactly how.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Responding to mentions builds trust<\/p>\n                    <p class=\"acf-key-takeaways__text\">44% of people find brand responses to comments more meaningful than paid ads and social listening ensures you never miss a critical conversation<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Your best advocates are already talking about you<\/p>\n                    <p class=\"acf-key-takeaways__text\">Social listening helps you identify loyal customers and micro-influencers who already love your brand \u2014 the most authentic (and cost-effective) promoters you can find<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">User-generated content outperforms influencer content by 8x<\/p>\n                    <p class=\"acf-key-takeaways__text\">Monitor UGC, reshare it, and reward creators to build a self-sustaining advocacy loop<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Sentiment analysis shows you what&#039;s really driving loyalty<\/p>\n                    <p class=\"acf-key-takeaways__text\">Tracking sentiment trends over time reveals recurring pain points and helps you fix the issues that matter most to customers.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatiscustomeradvocacy\"><strong>What is customer advocacy?<\/strong><\/h2>\n\n\n\n<p><strong>Customer advocacy<\/strong> is a situation when <strong>customers<\/strong> are <strong>actively<\/strong> <strong>promoting<\/strong> and <strong>recommending<\/strong> a brand, product, or service to others.<\/p>\n\n\n\n<p>They may share positive experiences through word-of-mouth, reviews, or social media, influencing others to trust and buy from the brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why should you care about customer advocacy?<\/strong><\/h3>\n\n\n\n<p>Let me share two stats:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/a-new-way-to-measure-word-of-mouth-marketing\" target=\"_blank\" rel=\"noopener nofollow\" title=\"According to McKinsey research\">According to McKinsey research<\/a>, in-person recommendations are the primary factors behind <strong>20 to 50% of all purchasing decisions<\/strong>.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.nielsen.com\/insights\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Nielsen&#8217;s study<\/a> found that <strong>92% of consumers trust earned media<\/strong>, such as recommendations from friends and family. More than any other form of advertising.<\/li>\n<\/ul>\n\n\n\n<p>This means that customer advocacy is an <strong>extremely trustworthy and powerful driver of purchasing decisions<\/strong>!<\/p>\n\n\n\n<p>But how can you identify potential advocates and encourage them to evangelize your brand? And how to scale it?<\/p>\n\n\n\n<p><strong>The answers lie in social media listening<\/strong>.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Boost your brand advocacy with social media listening!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=337\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatissocialmedialistening\"><strong>What is social media listening?<\/strong><\/h2>\n\n\n\n<p>Social media listening is the process of <strong>tracking<\/strong> social media conversations to <strong>gain insights<\/strong> and &#8211; ultimately &#8211; take <strong>strategic actions<\/strong> that <strong>improve business<\/strong> performance.<\/p>\n\n\n\n<p><strong>The whole process is pretty straightforward and consists of four phases:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6c8002&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6c8002\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"541\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/How_to_do_PR_research.png\" alt=\"how can social media listening increase customer advocacy infographic 1\" class=\"wp-image-173378\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/How_to_do_PR_research.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/How_to_do_PR_research-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/How_to_do_PR_research-300x232.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/How_to_do_PR_research-206x159.png 206w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tool\"><strong>01 Choose the right tool<\/strong><\/h3>\n\n\n\n<p>To perform social media listening, you need to equip yourself with the right software.<\/p>\n\n\n\n<p>Here&#8217;s what to consider when researching the social media listening tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Coverage of social media platforms <\/strong>&#8211; the more social media channels the tool monitors, the broader &amp; comprehensive your insights will be;<\/li>\n\n\n\n<li><strong>Real-time <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a><\/strong> \u2013 the tool should provide instant alerts and notifications when your brand is mentioned;<\/li>\n\n\n\n<li><strong>Ease-of-use <\/strong>&#8211; no matter how advanced, the tool should be intuitive and easy to navigate;<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Sentiment analysis<\/a>\u2013 it should recognize customer sentiment (positive, negative, neutral);<\/li>\n\n\n\n<li><strong>AI-driven insights<\/strong> \u2013 the social media listening software should go beyond just collecting mentions and offer actionable, AI-powered insights.<\/li>\n<\/ul>\n\n\n\n<p>In this article, I&#8217;ll present <strong>Brand24 &#8211; the top social listening software<\/strong> with broad coverage of social platforms and helpful AI features.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best social media listening tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=337\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>You might wonder why social listening tools are better than native social media analytics solutions like Meta Business Suite.<\/p>\n\n\n\n<p><strong>Well, there are two major advantages of social media listening tools:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You can gather, track, and analyze mentions from <strong>multiple social media platforms at once<\/strong>.<\/li>\n\n\n\n<li>You can track <strong>both tagged and untagged mentions<\/strong> (native solutions can&#8217;t).<\/li>\n<\/ol>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n  <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\">\n    See our article presenting the top social listening tools.\n  <\/a>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keywords\"><strong>02 Set keywords<\/strong><\/h3>\n\n\n\n<p>To start social media listening, you need to define a keyword or keywords &#8211; such as your brand name, competitors, or industry terms &#8211; to track.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6c8d53&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6c8d53\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"427\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_keywords-1140x427.jpg\" alt=\"Setting keyword is the necessary first step for social media listening\" class=\"wp-image-173356\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_keywords-1140x427.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_keywords-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_keywords-300x112.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_keywords-248x93.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_keywords.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Setting a keyword is the necessary first step for social media listening<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\"><strong>03 Listen to mentions<\/strong><\/h3>\n\n\n\n<p>Each time someone uses your tracked keyword in an online conversation, it counts as a mention and is stored in the tool&#8217;s database for analysis.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6c9636&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6c9636\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"493\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_single_mention-1140x493.jpg\" alt=\"brand24 ai discovered mention\" class=\"wp-image-173358\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_single_mention-1140x493.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_single_mention-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_single_mention-300x130.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_single_mention-248x107.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_single_mention.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An example of brand mention discovered by the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"insights\"><strong>04 Analyze insights<\/strong><\/h3>\n\n\n\n<p>Depending on the tool, you can analyze individual mentions (such as source, sentiment, reach, etc.) and uncover broader trends (such as which topics generate the most buzz, top influencers, etc.).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6c9f6b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6c9f6b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"627\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_report-1140x627.jpg\" alt=\"brand24 ai-powered report\" class=\"wp-image-173357\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_report-1140x627.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_report-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_report-300x165.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_report-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_report.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A report full of insights!<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whyisimportant\"><strong>Why is social media listening important to increase customer advocacy?<\/strong><\/h2>\n\n\n\n<p>Customer feedback is rare like finding matching socks straight out from the laundry machine.<\/p>\n\n\n\n<p>In fact, according to the <a href=\"https:\/\/fera.ai\/blog\/posts\/online-product-review-statistics-ecommerce-stores-need-them\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">study conducted by Fera.ai<\/a>, <strong>the average review submission rate is only 10%<\/strong>.<\/p>\n\n\n\n<p><strong>Okay, and why does it even matter?<\/strong><\/p>\n\n\n\n<p>Because, according to the <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">BrightLocal Consumer Review Survey 2025<\/a>, <strong>42% of people trust consumer reviews as much as personal recommendations<\/strong> from friends and family. <\/p>\n\n\n\n<p>Impressive number?&nbsp;<\/p>\n\n\n\n<p>Indeed, but at the same time, it marks an <strong>8% decline compared to 2024<\/strong>.<\/p>\n\n\n\n<p>There are many reasons behind that drop, such as growing awareness that <strong>many businesses unfairly pay for positive reviews<\/strong> or the fact that <a href=\"https:\/\/www.washingtonpost.com\/technology\/2023\/06\/30\/fake-reviews-online-ftc\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">30 &#8211; 40% of online reviews are simply fake<\/a>.<\/p>\n\n\n\n<p>At the same time, people are keen on actively discussing brands, products, and services through social media.<\/p>\n\n\n\n<p>It&#8217;s worth noting that as much as <strong>76% of consumers trust more in the content the &#8220;normal people&#8221; share<\/strong> rather than traditional advertising or branded content.<\/p>\n\n\n\n<p><strong>The takeaway?&nbsp;<\/strong><\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">These observations underscore the growing influence of&nbsp;<strong>organic, user-generated content<\/strong>&nbsp;over carefully crafted marketing messages.<\/span><\/p>\n\n\n\n<p>In other words, people <strong>are shifting from traditional advertising and reviews to authentic, unfiltered conversations happening on social media<\/strong>.<\/p>\n\n\n\n<p>This makes it even more <strong>crucial for brands to monitor organic conversations on social media<\/strong> and other online platforms.<\/p>\n\n\n\n<p>Because that\u2019s where real advocacy happens.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Boost your brand advocacy with social media listening!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=337\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id4practicalways\"><strong>How social media listening can improve customer advocacy? 4 ways<\/strong><\/h2>\n\n\n\n<p>Now, let&#8217;s put the <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a> strategy into practice.<\/p>\n\n\n\n<p>I&#8217;ll present you four ways you can use it to enhance customer advocacy.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Method                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What it does                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Best for                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Respond to critical mentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Identifies and prioritizes top social media mentions for fast response<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Brands with high mention volume; crisis-prone industries (finance, healthcare, retail)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Identify top brand advocates                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Surfaces influential customers already promoting your brand organically<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Brands seeking authentic nano\/micro-influencer partnerships on a limited budget<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Leverage UGC                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Discovers customer-created content for resharing and advocacy amplification<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>E-commerce, lifestyle, and B2C brands building community-driven marketing<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Monitor brand sentiment                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Tracks overall sentiment trends to identify and resolve pain points early<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>All brands \u2014 especially post-product launch, post-campaign, or post-crisis<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"discovermentions\"><strong>01 Discover critical social media mentions and respond to them<\/strong><\/h3>\n\n\n\n<p>Discovering mentions published on various social media platforms is a primary task of social listening tools. <\/p>\n\n\n\n<p>And the necessary first step in responding to them.<\/p>\n\n\n\n<p>Fine, but should you even care? Does responding to social media posts or comments impact customer advocacy?<\/p>\n\n\n\n<p>The answer is: <strong>definitely yes!<\/strong><\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.edelman.com\/research\/trust-barometer-brands-social-media\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Edelman&#8217;s Trust Barometer,<\/a><strong> 44% of people perceive brand conversations<\/strong> (i.e., responses to comments) <strong>as more significant than what the brand says in its advertising.<\/strong><\/p>\n\n\n\n<p>No wonder &#8211; advertising is almost always painting a perfect picture. The reality is often totally different.<\/p>\n\n\n\n<p>Moreover, as <a href=\"https:\/\/www.bain.com\/insights\/putting-social-media-to-work\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Bain &amp; Company states<\/a>, <strong>engaging with customers via social media creates loyalty and makes them spend up to 40% more<\/strong>.<\/p>\n\n\n\n<p>When <strong>brands engage<\/strong> in real conversations &#8211; answer questions or react to negative feedback &#8211; they demonstrate authenticity and <strong>build trust<\/strong>.<\/p>\n\n\n\n<p>And trust is one of the core foundations of customer advocacy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"id01how\"><strong>How to discover the most important social media mentions with social listening?<\/strong><\/h4>\n\n\n\n<p>Discovering <a href=\"https:\/\/brand24.com\/blog\/how-to-track-social-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media mentions<\/a> with Brand24 is effortless.<\/p>\n\n\n\n<p>It&#8217;s enough to visit the Mentions tab and apply two filters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Date range<\/strong>;<\/li>\n\n\n\n<li><strong>Sources filter<\/strong> &#8211; as Brand24 covers both social and non-social sources, filter your results to Facebook, Instagram, X (Twitter), TikTok, Videos (there&#8217;s YouTube, etc.), and Other Socials (Reddit, Twitch, Telegram, etc.).<\/li>\n<\/ul>\n\n\n\n<p>Now, <strong>sort the results by popular first<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6cba1f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6cba1f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"698\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_dashboard.jpg\" alt=\"brand24 ai brand mentions tab\" class=\"wp-image-173343\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_dashboard.jpg 873w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_dashboard-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_dashboard-300x240.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_dashboard-199x159.jpg 199w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Apply just two filters and Brand24 will reveal your top brand mentions <\/figcaption><\/figure>\n\n\n\n<p>This is how you&#8217;ll discover your most important mentions. Now, it&#8217;s your turn to dig through them, identify potential customer concerns, and respond to them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandadvocates\"><strong>02 Identify and engage your top brand advocates<\/strong><\/h3>\n\n\n\n<p><strong>Engaging your existing and influential brand fans is one of the most effective ways to strengthen customer advocacy<\/strong>.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Data shows that <a href=\"https:\/\/www.shopify.com\/blog\/influencer-marketing-statistics#3\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">69% of consumers<\/a> trust influencers&#8217; recommendations more than information directly from a brand.<\/p>\n\n\n\n<p>The key is to <strong>find your most influential customers<\/strong> on social media &#8211; those who already like and talk about your brand.<\/p>\n\n\n\n<p>As they\u2019ve already had good experiences with your products, they\u2019ll be more <strong>open to working with you<\/strong> and will <strong>sound more authentic<\/strong> to their followers.<\/p>\n\n\n\n<p>That\u2019s what makes them so effective &#8211; they <strong>already trust your brand<\/strong>, and <strong>their audience trusts them<\/strong>. When engagement and reach come into play, their advocacy becomes a real force.<\/p>\n\n\n\n<p><strong>Brand Advocacy Power = Trust x Engagement x Reach<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>Pro Tip: Cooperate with nano- and micro-influencers<\/b><br><br>\n\nFor many brands, nano- and micro-influencers partnerships are the most cost-effective.<br><br>\n\nSmaller influencers are easier to negotiate with and expect lower fees. Although they have a smaller reach than mid-tier and large influencers, they generate much higher engagement:<br><br>\n\u2b50 <b>Nano-influencers<\/b> (1,000 &#8211; 10,000 followers) enjoy a 13% engagement rate;<br>\n\u2b50 <b>Micro-influencers<\/b> (10,001 &#8211; 50,000 followers) enjoy a 9.5% engagement rate.\n<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"id02how\"><strong>How to identify your top brand advocates with social media listening?<\/strong><\/h4>\n\n\n\n<p>To see your most influential brand advocates, visit Brand24&#8217;s Influencers tab and apply two filters (the same as in the case of mentions):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Date range<\/strong>;<\/li>\n\n\n\n<li><strong>Sources<\/strong> &#8211; Facebook, Instagram, X (Twitter), TikTok, Videos (there&#8217;s YouTube, etc.), and Other Socials (Reddit, Twitch, Telegram, etc.).<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find &#038; engage with your top brand advocates!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=337\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>To see which profiles matter the most, <strong>sort the results by <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"share of voice\">share of voice<\/a><\/strong>.<\/p>\n\n\n\n<p>As you can see, in the case of Garmin, there&#8217;s a huge diversification in terms of platforms.<\/p>\n\n\n\n<p>Among the top 7 profiles, there are 3 YouTube channels, 3 TikTokers, and 1 Instagram profile.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6cc735&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6cc735\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"572\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_influencers_tab-1140x572.jpg\" alt=\"brand24 ai influencers tab\" class=\"wp-image-173345\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_influencers_tab-1140x572.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_influencers_tab-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_influencers_tab-300x151.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_influencers_tab-248x124.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_influencers_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Garmin&#8217;s top brand advocates unveiled!<\/figcaption><\/figure>\n\n\n\n<p>If you&#8217;d like to use my pro tip and check only <strong><a href=\"https:\/\/brand24.com\/blog\/how-to-find-tiktok-influencers\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Find TikTok Influencers in 2026? +Benchmarks\">nano- and micro-influencers<\/a><\/strong>, you should apply one more filter.<\/p>\n\n\n\n<p><strong>Set the Influencer Score slider to the range 6 to 8<\/strong>. It will limit the search to profiles with 1,000 &#8211; 50,000 followers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6ccfb7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6ccfb7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"556\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_influencers_filter.jpg\" alt=\"brand24 influencers filter\" class=\"wp-image-173344\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_influencers_filter.jpg 520w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_influencers_filter-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_influencers_filter-300x321.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_influencers_filter-149x159.jpg 149w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Set the slider between 6 and 8 to discover smaller influencers<\/figcaption><\/figure>\n\n\n\n<p>Garmin&#8217;s social media platforms diversification is visible again but with a higher share of TikTok profiles.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6cd834&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6cd834\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"523\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_micro_influencers.jpg\" alt=\"How can social media listening increase customer advocacy? microinfluencers\" class=\"wp-image-173347\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_micro_influencers.jpg 1124w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_micro_influencers-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_micro_influencers-300x140.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_micro_influencers-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_micro_influencers-248x115.jpg 248w\" sizes=\"auto, (max-width: 1124px) 100vw, 1124px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Voil\u00e0! Here are Garmin&#8217;s nano- and micro-influencers<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ugc\"><strong>03 Leverage user-generated content<\/strong><\/h3>\n\n\n\n<p>As its name suggests, user-generated content (UGC) is <strong>content created by customers<\/strong> rather than the brand itself.<\/p>\n\n\n\n<p>It serves as <strong>authentic, word-of-mouth marketing<\/strong> that resembles unpaid influencer collaborations. However, user-generated content is generally <strong>more powerful than influencer marketing<\/strong>.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.socialmediatoday.com\/news\/survey-reveals-that-ugc-can-drive-improved-trust-and-loyalty-for-ecommerce\/606801\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Social Media Today research<\/a>, <strong>consumer-created content has an 8x greater impact<\/strong> on purchase decisions than content made by influencers.<\/p>\n\n\n\n<p>What&#8217;s even more noteworthy &#8211; people simply want to be shared! <\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.entribe.com\/resource\/the-state-of-ugc-2023\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">EnTribe&#8217;s State of UGC report<\/a> unveils that 55% of GenZers want to be featured on brands&#8217; social media pages.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6ce163&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6ce163\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"512\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_analysis_tab.jpg\" alt=\"garmin ugc in brand24 ai dashboard\" class=\"wp-image-173342\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_analysis_tab.jpg 722w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_analysis_tab-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_analysis_tab-300x213.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_analysis_tab-224x159.jpg 224w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">In just 30 days, Garmin was mentioned nearly 2,500 in the user-generated content!<\/figcaption><\/figure>\n\n\n\n<p>So, basically, you don&#8217;t need to struggle for UGC &#8211; rather, you should encourage it through your actions. What actions?<\/p>\n\n\n\n<p><strong>You can, for example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reshare UGC on your social media channels<\/li>\n\n\n\n<li>Offer incentives, discounts, or exclusive awards<\/li>\n<\/ul>\n\n\n\n<p><strong>Leveraging user-generated content beneficial on many levels:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">When a brand shares customer-generated content, it&nbsp;<strong>increases its (customers&#8217;) exposure and can boost its follower count<\/strong>.<\/span><\/li>\n\n\n\n<li>Authentic and organic content presenting customer satisfaction <strong>increases the positive <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"brand reputation\">brand reputation<\/a><\/strong>.<\/li>\n\n\n\n<li><strong>When a brand regularly re-shares customer content, it encourages others to create it<\/strong>. In other words, you create a customer advocacy-friendly environment!<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"id03how\"><strong>How to discover your top user-generated content with social media listening?<\/strong><\/h4>\n\n\n\n<p>To check your top user-generated content, it&#8217;s enough to visit Brand24&#8217;s Mentions tab and apply the following filters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Date range<\/strong>;<\/li>\n\n\n\n<li><strong>Sources<\/strong> &#8211; Facebook, Instagram, X (Twitter), TikTok, Videos (there&#8217;s YouTube, etc.), and Other Socials (Reddit, Twitch, Telegram, etc.).<\/li>\n\n\n\n<li><strong>Intent &#8211; <\/strong>limit search to &#8220;Opinion sharing&#8221;.<\/li>\n<\/ul>\n\n\n\n<p>And just like before, sort the results by &#8220;Popular first&#8221;.<\/p>\n\n\n\n<p>This way, you&#8217;ll see the list of top opinion-sharing content created by your (hopefully!) satisfied customers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6cebdc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6cebdc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"439\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_mention-1140x439.jpg\" alt=\"brand24 ai-powered mention detected\" class=\"wp-image-173346\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_mention-1140x439.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_mention-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_mention-300x116.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_mention-248x95.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_mention.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A positive UGC mention detected by Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Discover &#038; utilize your user-generated content!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=337\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandsentiment\"><strong>04 Monitor and improve brand sentiment<\/strong><\/h3>\n\n\n\n<p>Customer advocacy isn\u2019t just about <strong>encouraging positive conversations<\/strong> &#8211; it\u2019s also about <strong>understanding and managing how people really feel about your brand<\/strong>.<\/p>\n\n\n\n<p>Monitoring <a href=\"https:\/\/brand24.com\/blog\/brand-sentiment\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand sentiment<\/a> allows you to <a href=\"https:\/\/brand24.com\/blog\/brand-tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand Safety in Ads and Social Media [2025 Guide]\">track changes in public perception<\/a>, identify industry trends, and address customer concerns to strengthen your loyal customer base.<\/p>\n\n\n\n<p>So, think of sentiment analysis as a bird&#8217; s-eye view of customer emotions &#8211; it helps you <strong>spot more general patterns<\/strong> rather than focusing only on individual mentions.<\/p>\n\n\n\n<p><strong>It&#8217;s a priceless source for understanding:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>Product or service quality<\/strong>&nbsp;&#8211; which issues regularly cause an increase in negative sentiment?<\/span><\/li>\n\n\n\n<li><strong>Communication effectiveness<\/strong> &#8211; is your <a href=\"https:\/\/brand24.com\/blog\/build-social-media-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media presence<\/a> well across all platforms, or are some channels underperforming?<\/li>\n\n\n\n<li><strong>Customer experience<\/strong> &#8211; are there repeating complaints about customer support or usability?<\/li>\n\n\n\n<li><strong>Brand perception over time<\/strong> &#8211; do your efforts improve your brand sentiment or quite the opposite?<\/li>\n<\/ul>\n\n\n\n<p>All of these factors <strong>directly impact your ability to build healthy foundations for customer advocacy<\/strong>. <\/p>\n\n\n\n<p>When people feel heard and valued, they are much more likely to praise your brand publicly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"id04how\"><strong>How to monitor and improve brand sentiment with social media listening?<\/strong><\/h4>\n\n\n\n<p>Brand24 offers a very comprehensive sentiment analysis.<\/p>\n\n\n\n<p>The great starting point is the Mentions tab, where you can see the sentiment chart. It reveals the general trend of your social media mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6cf7d3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6cf7d3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"586\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_sentiment_chart-1140x586.jpg\" alt=\"How can social media listening increase customer advocacy? brand24 ai sentiment analysis\" class=\"wp-image-173348\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_sentiment_chart-1140x586.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_sentiment_chart-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_sentiment_chart-300x154.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_sentiment_chart-248x128.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_sentiment_chart.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment analysis chart is very intuitive: green is good, red is bad<\/figcaption><\/figure>\n\n\n\n<p>Next, you can visit AI Metrics Analysis to see the summary of your sentiment.<\/p>\n\n\n\n<p>For example, Garmin&#8217;s positive mentions occur over 6 times more frequently than negative ones.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6d00d3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6d00d3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"509\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_ai_metrics_analysis.jpg\" alt=\"Brand24's AI Metrics Analysis sentiment breakdown\" class=\"wp-image-173341\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_ai_metrics_analysis.jpg 643w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_ai_metrics_analysis-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_ai_metrics_analysis-300x237.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_ai_metrics_analysis-201x159.jpg 201w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment breakdown chart from Brand24&#8217;s AI Metrics Analysis<\/figcaption><\/figure>\n\n\n\n<p>To identify which issues repeatedly cause negative feedback, you can use the <a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Brand Assistant\">AI Brand Assistant<\/a>.<\/p>\n\n\n\n<p>This feature works as ChatGPT, but &#8211; unlike ChatGPT and other <a href=\"https:\/\/brand24.com\/blog\/ai-tools-for-social-media\/\" title=\"\">AI tools<\/a> &#8211; it is equipped with internal project data. Therefore, Brand Assistant&#8217;s insights are much more accurate.<\/p>\n\n\n\n<p>For example, I asked it to share the top 3 issues that constantly bring negative sentiment to Garmin.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2bc6d096b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2bc6d096b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"952\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_ai_brand_assistant-1140x952.jpg\" alt=\"brand24 ai brand assistant\" class=\"wp-image-173340\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_ai_brand_assistant-1140x952.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_ai_brand_assistant-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_ai_brand_assistant-300x251.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_ai_brand_assistant-190x159.jpg 190w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/how_can_social-media_listening_increase_customer_advocacy_brand24_ai_brand_assistant.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Brand Assistant is like ChatGPT. But much better!<\/figcaption><\/figure>\n\n\n\n<p>The AI Brand Assistant responded that these are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Device connectivity and synchronization issues (I totally agree! I constantly have these problems with my Garmin watch!);<\/li>\n\n\n\n<li>Hardware reliability;<\/li>\n\n\n\n<li>Software-related glitches.<\/li>\n<\/ol>\n\n\n\n<p>The conclusion is that <strong>Garmin should focus on resolving its product-related issues<\/strong> if it wants to improve its customer advocacy efforts.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Use AI Brand Assistant to maximize your brand advocacy efforts!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=337\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is customer advocacy?<\/h3>\n\n\n\n<p>Customer advocacy is when customers actively promote and recommend a brand, product, or service to others \u2014 without being paid to do so. Advocates share positive experiences through word-of-mouth, social media, and online reviews, influencing others&#8217; purchasing decisions organically.<\/p>\n\n\n\n<p>Strong customer advocacy is one of the most cost-effective forms of marketing:&nbsp;<strong>according to McKinsey, it drives 20\u201350% of all purchasing decisions.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the difference between customer advocacy and brand advocacy?<\/h3>\n\n\n\n<p>Customer advocacy refers specifically to existing customers promoting a brand based on personal experience.<\/p>\n\n\n\n<p>Brand advocacy is a broader term that includes any person \u2014 customers, employees, influencers, or partners \u2014 who promotes a brand.<\/p>\n\n\n\n<p>Customer advocates are typically the most credible because their endorsements are based on real product or service use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does social media listening help increase customer advocacy?<\/h3>\n\n\n\n<p>Social media listening helps increase customer advocacy in four key ways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>It identifies critical mentions so brands can respond quickly and build trust.<\/li>\n\n\n\n<li>It surfaces top brand advocates \u2014 existing customers who already promote the brand \u2014 enabling brands to engage and amplify them.<\/li>\n\n\n\n<li>It discovers user-generated content (UGC) that can be reshared to reward and encourage advocates.<\/li>\n\n\n\n<li>It monitors brand sentiment to identify and fix pain points before they damage customer relationships.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">How do you measure customer advocacy?<\/h3>\n\n\n\n<p>Customer advocacy can be measured using several <a href=\"https:\/\/brand24.com\/blog\/social-listening-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening metrics<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Net Promoter Score (NPS)<\/strong>&nbsp;\u2014 surveys customers on likelihood to recommend.<\/li>\n\n\n\n<li><strong>Brand mentions volume<\/strong>&nbsp;\u2014 tracks how often customers organically mention the brand online.<\/li>\n\n\n\n<li><strong>Sentiment ratio<\/strong>&nbsp;\u2014 the proportion of positive vs. negative mentions.<\/li>\n\n\n\n<li><strong>UGC volume<\/strong>&nbsp;\u2014 the amount of unprompted, customer-created content.<\/li>\n\n\n\n<li><strong>Share of voice&nbsp;<\/strong>\u2014 how often your brand appears in conversations relative to competitors.<\/li>\n<\/ul>\n\n\n\n<p>Social media listening tools like Brand24 can track mentions, sentiment, and UGC automatically in real time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are examples of customer advocacy in practice?<\/h3>\n\n\n\n<p>Examples of customer advocacy include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A customer posting an unprompted positive review on Reddit or Instagram.<\/li>\n\n\n\n<li>A loyal user recommending the brand in a Facebook group when someone asks.<\/li>\n\n\n\n<li>A TikTok creator showcasing a product they love without a brand partnership.<\/li>\n\n\n\n<li>A customer defending a brand in a Twitter\/X thread after a crisis.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What is the best tool for tracking customer advocacy on social media?<\/h3>\n\n\n\n<p>Social media listening tools are the most effective for tracking customer advocacy at scale. Brand24 monitors mentions across social media (TikTok, Instagram, X, YouTube, Reddit), news, blogs, podcasts, and even LLMs like ChatGPT \u2014 covering both tagged and untagged mentions.<\/p>\n\n\n\n<p>Its AI features (sentiment analysis, influencer discovery, AI Brand Assistant) help identify top advocates and measure the health of advocacy over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I build a customer advocacy program using social media listening?<\/h3>\n\n\n\n<p>To build a customer advocacy program with social media listening:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Set up keyword monitoring for your brand name, products, and key hashtags.<\/li>\n\n\n\n<li>Identify your top advocates using the Influencers tab (sorted by share of voice).<\/li>\n\n\n\n<li>Reach out to top advocates and offer value (early access, features, perks).<\/li>\n\n\n\n<li>Reshare their UGC to reward their content and encourage others.<\/li>\n\n\n\n<li>Monitor sentiment trends monthly to catch satisfaction drops early.<\/li>\n\n\n\n<li>Use AI Brand Assistant to identify recurring issues that erode advocacy.<\/li>\n<\/ol>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=337\" title=\"Start the Brand24 14-day free trial\">Start the Brand24 14-day free trial<\/a> and skyrocket your brand advocacy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La escucha de las redes sociales puede aumentar considerablemente la fidelizaci\u00f3n de los clientes. El truco est\u00e1 en trabajar con inteligencia, no con dureza.<\/p>","protected":false},"author":83,"featured_media":173349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-173335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/173335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=173335"}],"version-history":[{"count":24,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/173335\/revisions"}],"predecessor-version":[{"id":184181,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/173335\/revisions\/184181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/173349"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=173335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=173335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=173335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}