{"id":174955,"date":"2025-06-05T22:46:12","date_gmt":"2025-06-05T20:46:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=174955"},"modified":"2026-04-13T13:06:44","modified_gmt":"2026-04-13T11:06:44","slug":"gestion-de-la-reputacion-sanitaria","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/healthcare-reputation-management\/","title":{"rendered":"\u00bfC\u00f3mo dominar la gesti\u00f3n de la reputaci\u00f3n sanitaria en 2026? 5 pasos"},"content":{"rendered":"<p>Pfizer, la gran empresa farmac\u00e9utica estadounidense, conocida principalmente por su vacuna COVID-19, ha experimentado un claro descenso de su reputaci\u00f3n desde la pandemia. Las encuestas muestran un descenso de la confianza; las acciones han bajado 11% este a\u00f1o y m\u00e1s de 60% desde principios de 2022. Esto nos recuerda lo crucial que es una buena gesti\u00f3n de la reputaci\u00f3n sanitaria.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Gesti\u00f3n de la reputaci\u00f3n sanitaria<\/span><\/strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\"> es el proceso continuo de supervisi\u00f3n, mejora y configuraci\u00f3n de la forma en que el p\u00fablico, los pacientes, los socios y las partes interesadas perciben a los profesionales y las organizaciones sanitarias.<\/span><br><br><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Esto se aplica a diversas organizaciones, como hospitales, cl\u00ednicas, empresas farmac\u00e9uticas, aseguradoras sanitarias, laboratorios de diagn\u00f3stico e incluso fabricantes de dispositivos m\u00e9dicos.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-healthcare\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u00bfQu\u00e9 es la gesti\u00f3n de la reputaci\u00f3n sanitaria?&nbsp;<\/span><\/h2>\n\n\n\n<p><strong>Gesti\u00f3n de la reputaci\u00f3n sanitaria<\/strong>&nbsp;se ocupa de c\u00f3mo se perciben en Internet las organizaciones sanitarias (hospitales, cl\u00ednicas, empresas farmac\u00e9uticas, m\u00e9dicos u otros proveedores de atenci\u00f3n sanitaria).<\/p>\n\n\n\n<p>Detr\u00e1s del t\u00e9rmino \"gesti\u00f3n\" se esconde un conjunto de acciones clave, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responder y gestionar todas las rese\u00f1as online de los pacientes \ud83d\udcac.<\/li>\n\n\n\n<li>Pedir a los pacientes satisfechos que dejen rese\u00f1as positivas \u2b50<\/li>\n\n\n\n<li>Gesti\u00f3n profesional de las cr\u00edticas negativas \u26a0\ufe0f<\/li>\n\n\n\n<li>Mantener una presencia en l\u00ednea s\u00f3lida y coherente \ud83d\udcf1<\/li>\n<\/ul>\n\n\n\n<p>El principal objetivo de la gesti\u00f3n de la reputaci\u00f3n online es generar confianza.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Empiece a gestionar la reputaci\u00f3n de su empresa<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u00bfPor qu\u00e9 es importante la gesti\u00f3n de la reputaci\u00f3n sanitaria?<\/span><\/strong><\/p>\n\n\n\n<p>Antes de que un nuevo paciente entre por la puerta, es probable que le busque en Internet.<\/p>\n\n\n\n<p>Una reputaci\u00f3n positiva conduce a la captaci\u00f3n de pacientes.<\/p>\n\n\n\n<p>Igual que la gente lee opiniones antes de reservar un hotel o elegir un restaurante, compara m\u00e9dicos, cl\u00ednicas y hospitales de la misma manera.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u2705 <strong><span data-color=\"rgb(252, 252, 252)\" style=\"color: inherit\">81% de los pacientes conf\u00edan en las opiniones online<\/span><\/strong><span data-color=\"rgb(252, 252, 252)\" style=\"color: inherit\"> <strong>a la hora de elegir a su profesional sanitario<\/strong> <\/span><em>(Encuesta Forbes de evaluaci\u00f3n de pacientes 2021)<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u2705 <strong><span data-color=\"rgb(252, 252, 252)\" style=\"color: inherit\">60% de los pacientes buscan m\u00e1s de 19 opiniones antes de elegir m\u00e9dico<\/span><\/strong> <em>(Encuesta de opini\u00f3n de pacientes de Forbes, 2022)<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u2705 <strong><span data-color=\"rgb(252, 252, 252)\" style=\"color: inherit\">87% de los pacientes creen que la antig\u00fcedad de la revisi\u00f3n influye en su fiabilidad <\/span><\/strong><em>(Encuesta de opini\u00f3n de pacientes de Forbes, 2022)<\/em><\/p>\n\n\n\n<p>Eso significa que su <strong>la reputaci\u00f3n en l\u00ednea suele ser la primera impresi\u00f3n<\/strong>.<\/p>\n\n\n\n<p>Si un paciente potencial ve cr\u00edticas positivas recientes, informaci\u00f3n actualizada y una presencia s\u00f3lida y de confianza, es mucho m\u00e1s probable que reserve una cita.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Aseg\u00farese de que su reputaci\u00f3n refleja fielmente los servicios que presta.<\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Estrategia de gesti\u00f3n de la reputaci\u00f3n sanitaria<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"monitor-multiple-channels\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">01 Supervisar varios canales<\/span><\/h3>\n\n\n\n<p>No conf\u00ede s\u00f3lo en las plataformas de rese\u00f1as.<\/p>\n\n\n\n<p><strong>La gente comparte sus experiencias sanitarias en Internet<\/strong> - en redes sociales, foros, blogs.<\/p>\n\n\n\n<p>A veces la gente deja rese\u00f1as en lugares que nunca esperar\u00edas.<\/p>\n\n\n\n<p>Por ejemplo, un solo comentario negativo en Reddit puede propagarse r\u00e1pidamente y afectar a la imagen que los dem\u00e1s tienen de ti.<\/p>\n\n\n\n<p>Por eso el seguimiento de m\u00faltiples canales es esencial para gestionar su reputaci\u00f3n.<\/p>\n\n\n\n<p>Pero, \u00bfc\u00f3mo hacerlo eficazmente?<\/p>\n\n\n\n<p>Utilice un <strong><a href=\"https:\/\/brand24.com\/blog\/es\/mejor-software-de-gestion-de-la-reputacion-online\/\" target=\"_blank\" rel=\"noopener\" title=\"software de gesti\u00f3n de la reputaci\u00f3n\">software de gesti\u00f3n de la reputaci\u00f3n<\/a><\/strong> como <strong><a href=\"https:\/\/brand24.com\/blog\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a><\/strong>. Le permite supervisar las opiniones de los pacientes en tiempo real desde un \u00fanico panel de control f\u00e1cil de usar.<\/p>\n\n\n\n<p>Con Brand24, puede realizar un seguimiento en l\u00ednea de mention desde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Sitios de revisi\u00f3n<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Plataformas de medios sociales:<\/strong> Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Telegram, Twitch, Bluesky<\/p><\/li>\n\n\n\n<li><p><strong>Foros<\/strong> como Reddit o Quora<\/p><\/li>\n\n\n\n<li><p>Otros lugares (<strong>sitios de noticias, blogs, podcasts, plataformas de v\u00eddeo, boletines informativos<\/strong>y mucho m\u00e1s)<\/p><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e25064cbba5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e25064cbba5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"229\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management.png\" alt=\"Pfizer mention detectado por Brand24, el software de gesti\u00f3n de la reputaci\u00f3n sanitaria\" class=\"wp-image-174964\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-300x69.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-248x57.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pfizer mention en Reddit detectado por Brand24<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Supervise varias ubicaciones en un solo lugar<\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"track-and-analyze-sentiment\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">02 Seguimiento y an\u00e1lisis del sentimiento<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lisis del sentimiento\">An\u00e1lisis del sentimiento<\/a> es una parte clave de cualquier estrategia de gesti\u00f3n de la reputaci\u00f3n.<\/p>\n\n\n\n<p>Entender no s\u00f3lo lo que dicen los pacientes, sino c\u00f3mo se sienten.<\/p>\n\n\n\n<p>Y en la sanidad, donde las emociones humanas importan m\u00e1s que en ninguna otra parte, \u00a1tiene un valor incalculable!<\/p>\n\n\n\n<p>Herramientas de gesti\u00f3n de la reputaci\u00f3n sanitaria como <strong>Brand24<\/strong> analice <strong>mention individuales y tendencias generales de sentimiento<\/strong> para ofrecerle una imagen completa.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e25064cc32e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e25064cc32e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"334\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-1.png\" alt=\"Gr\u00e1fico de sentimiento de Pfizer a 30 d\u00edas\" class=\"wp-image-174965\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-1.png 984w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-1-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-1-300x102.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-1-248x84.png 248w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Gr\u00e1fico de sentimiento a 30 d\u00edas de Pfizer<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u261d\ufe0f<span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\"> El 27 de mayo, se produjo un pico notable de mention negativos de Pfizer, significativamente superior al nivel habitual.<\/span><\/p>\n\n\n\n<p>Por ejemplo, puede identificar <strong>qu\u00e9 plataformas generan los mention m\u00e1s negativos<\/strong>. Te ayudar\u00e1 a concentrar tus esfuerzos donde m\u00e1s se necesitan.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e25064cc761&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e25064cc761\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"465\" height=\"333\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Healthcare-Reputation-Management-2.png\" alt=\"Sentimiento de Pfizer por categor\u00edas\" class=\"wp-image-174966\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Healthcare-Reputation-Management-2.png 465w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Healthcare-Reputation-Management-2-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Healthcare-Reputation-Management-2-300x215.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Healthcare-Reputation-Management-2-222x159.png 222w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><span data-color=\"rgb(255, 242, 204)\" style=\"color: inherit\">Brand24: Sentimiento de Pfizer por categor\u00edas<\/span><\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u261d\ufe0f <span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">En los \u00faltimos 30 d\u00edas, Twitter (X) ha sido la mayor fuente de comentarios negativos sobre Pfizer.<\/span><\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Compruebe lo que sus pacientes piensan realmente de usted.<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"find-costumer-pain-ponts\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">03 Encontrar los puntos d\u00e9biles del cliente<\/span><\/h3>\n\n\n\n<p>Las opiniones de los pacientes son una mina de oro.<\/p>\n\n\n\n<p>Se\u00f1alan lo que no funciona: desde largas esperas, comunicaci\u00f3n poco clara o personal poco amable, hasta efectos secundarios de los tratamientos o problemas con las instalaciones hospitalarias.<\/p>\n\n\n\n<p>Utilizando <strong><a href=\"https:\/\/brand24.com\/es\/asistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Asistente de marca\">Asistente de marca<\/a><\/strong>, podr\u00e1 identificar r\u00e1pidamente los problemas m\u00e1s frecuentes de mentioned:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e25064cceff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e25064cceff\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3.png\" alt=\"Asistente de marca: identificaci\u00f3n de los principales puntos d\u00e9biles\" class=\"wp-image-174968\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3.png 498w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-300x301.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-158x159.png 158w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Asistente de marca: identificaci\u00f3n de los principales puntos d\u00e9biles de los clientes de Pfizer<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Descubra los puntos d\u00e9biles de sus pacientes<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"focus-on-customer-experience\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">04 Centrarse en la experiencia del cliente<\/span><\/h3>\n\n\n\n<p>Una vez comprendidas las preocupaciones de sus pacientes, el siguiente paso est\u00e1 claro: <strong>tomar medidas para mejorar su experiencia.<\/strong><\/p>\n\n\n\n<p>Ya sea un hospital, una cl\u00ednica privada o una empresa farmac\u00e9utica, el paciente debe ser siempre su m\u00e1xima prioridad.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/brand24.com\/es\/asistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Asistente de marca\">Asistente de marca<\/a><\/strong> tambi\u00e9n puede hacer sugerencias claras, basadas en datos, para abordar los problemas recurrentes:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e25064cd5ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e25064cd5ed\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"586\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-4.png\" alt=\"Asistente de marca en Brand24 (el mejor software de gesti\u00f3n de la reputaci\u00f3n para organizaciones sanitarias) recomendando acciones para Pfizer. \" class=\"wp-image-174969\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-4.png 781w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-4-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-4-300x225.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-4-212x159.png 212w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Asistente de marca - acciones recomendadas para Pfizer<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">\u00a1Ofrezca una mejor experiencia al cliente con Brand24!<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"establish-an-early-warning-system\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">05 Establecer un sistema de alerta r\u00e1pida<\/span><\/h3>\n\n\n\n<p>La gesti\u00f3n de la reputaci\u00f3n sanitaria no consiste s\u00f3lo en reaccionar, sino tambi\u00e9n en prever los problemas antes de que se agraven.<\/p>\n\n\n\n<p>\u00bfSoluci\u00f3n?<\/p>\n\n\n\n<p>Necesita un sistema de alerta temprana que le avise de cambios repentinos en la percepci\u00f3n p\u00fablica.<\/p>\n\n\n\n<p>Lo tienes en Brand24 - ofrece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Alertas de tormenta<\/strong> que le notificar\u00e1 inmediatamente sobre un aumento repentino de su marca mentions<\/p><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e25064cdd17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e25064cdd17\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"196\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-5.png\" alt=\"Configuraci\u00f3n de las alertas de tormenta en Brand24, la mejor plataforma de gesti\u00f3n de la reputaci\u00f3n\" class=\"wp-image-174970\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-5.png 469w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-5-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-5-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-5-248x104.png 248w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Configuraci\u00f3n de las alertas de tormenta<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Detector de eventos<\/strong> que se\u00f1ala autom\u00e1ticamente los picos inusuales en los mention en l\u00ednea y explica sus causas<\/p><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e25064ce15e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e25064ce15e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"268\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-6.png\" alt=\"Detector de eventos en Brand24 (el mejor software de gesti\u00f3n de la reputaci\u00f3n) que explica qu\u00e9 caus\u00f3 el pico de mention de Pfizer el 14 de mayo.\" class=\"wp-image-174971\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-6.png 963w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-6-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-6-300x83.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-6-248x69.png 248w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Detector de eventos - explicaci\u00f3n de la causa del pico de Pfizer mention el 14 de mayo<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">\u00a1Prot\u00e9jase mientras no sea demasiado tarde!<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"good-practices\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Buenas pr\u00e1cticas para que los proveedores sanitarios gestionen su reputaci\u00f3n online<\/span><\/h2>\n\n\n\n<p>He aqu\u00ed algunos consejos r\u00e1pidos que le ayudar\u00e1n a tomar el control de su reputaci\u00f3n en Internet.<\/p>\n\n\n\n<p>Seguirlos puede <strong>genere confianza, atraiga m\u00e1s pacientes y refuerce su presencia en l\u00ednea<\/strong>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Responder r\u00e1pidamente a las preocupaciones de los pacientes<\/strong> \ud83d\ude15<br><br>Cuando los pacientes dejen rese\u00f1as o quejas, responda con prontitud. Cuando sea posible, traslade la conversaci\u00f3n a un canal privado para resolverla. <br><br>Reconozca el problema y muestre verdadera empat\u00eda por su experiencia. Comunica claramente los pasos que est\u00e1s dando para abordar el problema y ofrece una soluci\u00f3n pr\u00e1ctica cuando sea posible.<br><br>Haga siempre un seguimiento del paciente para asegurarse de que est\u00e1 satisfecho. Usted tiene el poder de convertir una experiencia negativa en positiva.<br><\/li>\n\n\n\n<li><strong>Crear contenidos valiosos y coherentes<\/strong> \ud83e\udd33<br><br>La publicaci\u00f3n de contenidos de alta calidad, como entradas de blog, consejos de salud o historias de \u00e9xito de pacientes, ayuda a posicionar su organizaci\u00f3n como digna de confianza y bien informada.<br><br>Aseg\u00farese de que su tono y su marca son coherentes en su sitio web, su publicidad y sus canales en las redes sociales.<br><\/li>\n\n\n\n<li><strong>S\u00e9 activo y aut\u00e9ntico en las redes sociales<\/strong> \ud83d\udcf1<br><br>Comprometerse con su p\u00fablico en las plataformas sociales es tan importante como responder a las cr\u00edticas.<br><br>Comparta \"entre bastidores\" (recuerde respetar la privacidad de los pacientes), celebre las victorias y publique sobre la experiencia de los pacientes.<br><\/li>\n\n\n\n<li><strong>Anime a los pacientes satisfechos a compartir sus experiencias<\/strong> \ud83d\udc8c<br><br>Tras una visita o un tratamiento satisfactorios, anime amablemente a los pacientes a dejar una rese\u00f1a en Google Reviews o en las redes sociales.<br><br>Facil\u00edtelo proporcionando un enlace directo e instrucciones sencillas.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Brand24 ayuda <\/span>\u00a1adel\u00e1ntese al problema antes de que da\u00f1e su reputaci\u00f3n!<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Conclusi\u00f3n<\/span><\/h2>\n\n\n\n<p>Tanto si es un hospital, una cl\u00ednica, una aseguradora, un m\u00e9dico o una empresa farmac\u00e9utica, su <a href=\"https:\/\/brand24.com\/blog\/es\/reputacion-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reputaci\u00f3n de marca\">reputaci\u00f3n de marca<\/a> <strong>influye directamente en la confianza del paciente y en su decisi\u00f3n de elegir sus servicios<\/strong>.<\/p>\n\n\n\n<p>La gesti\u00f3n de la reputaci\u00f3n sanitaria es un esfuerzo continuo para garantizar que los pacientes tengan una opini\u00f3n positiva de usted y est\u00e9n dispuestos a elegirle frente a sus competidores.<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Reflexiones finales:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>La gesti\u00f3n de la reputaci\u00f3n va m\u00e1s all\u00e1 de responder a las cr\u00edticas<\/strong> - se trata de crear una confianza duradera, detectar las \u00e1reas de mejora y mantener una s\u00f3lida presencia en l\u00ednea.<\/p><\/li>\n\n\n\n<li><p>Sin embargo, en el sector sanitario, <strong>un comentario negativo en el lugar equivocado puede hacer m\u00e1s que cambiar la opini\u00f3n de su paciente<\/strong> - te arriesgas a perder la confianza a largo plazo.<\/p><\/li>\n\n\n\n<li><p><strong>Mejorar su reputaci\u00f3n sanitaria<\/strong>Por ejemplo, debe supervisar los principales canales en l\u00ednea, analizar el sentimiento en torno a su marca y tomar medidas en funci\u00f3n de los comentarios.<\/p><\/li>\n\n\n\n<li><p>Gestionar la reputaci\u00f3n puede parecer abrumador, pero no tiene por qu\u00e9 serlo. Con herramientas especiales como <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a><\/strong>mention, puede realizar un seguimiento de los mention en l\u00ednea, controlar las tendencias de opini\u00f3n y actuar con rapidez cuando su reputaci\u00f3n est\u00e9 en peligro.<\/p><\/li>\n<\/ul>\n\n\n\n<p>\u00bfEst\u00e1 preparado para gestionar su reputaci\u00f3n y ganarse la confianza de los pacientes?<\/p>\n\n\n\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" target=\"_blank\" rel=\"noopener\" title=\"Pruebe Brand24 gratis durante 14 d\u00edas.\">Pruebe Brand24 gratis durante 14 d\u00edas.<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Aprenda a gestionar la reputaci\u00f3n de hospitales, farmac\u00e9uticas, cl\u00ednicas y profesionales sanitarios. Consulte este art\u00edculo.<\/p>","protected":false},"author":84,"featured_media":174958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4147],"tags":[],"class_list":["post-174955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-and-crisis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/174955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=174955"}],"version-history":[{"count":25,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/174955\/revisions"}],"predecessor-version":[{"id":179398,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/174955\/revisions\/179398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/174958"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=174955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=174955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=174955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}