{"id":175317,"date":"2025-06-30T15:31:48","date_gmt":"2025-06-30T13:31:48","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=175317"},"modified":"2026-04-13T14:21:17","modified_gmt":"2026-04-13T12:21:17","slug":"analisis-de-tiktok","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/tiktok-analytics\/","title":{"rendered":"\u00bfC\u00f3mo ver las estad\u00edsticas de TikTok? Gu\u00eda completa para 2026"},"content":{"rendered":"<p>La presencia de Duolingo en TikTok es dif\u00edcil de pasar por alto, con 2.993 mention, un alcance de 206 millones y un sentimiento positivo creciente durante los \u00faltimos 30 d\u00edas. La marca se mantiene relevante en las redes sociales mediante el seguimiento de lo que m\u00e1s importa a su audiencia y uni\u00e9ndose a las tendencias virales. \u00bfQuieres obtener resultados similares? En esta gu\u00eda, aprender\u00e1s c\u00f3mo ver las anal\u00edticas en TikTok, qu\u00e9 m\u00e9tricas mirar y c\u00f3mo usarlas para hacer crecer tu marca en TikTok paso a paso.<\/p>\n\n\n\n<p>Empecemos.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><strong>Resumen r\u00e1pido:<\/strong><br><br>- La anal\u00edtica de TikTok es el proceso de recopilar, interpretar y utilizar los datos de tus actividades en TikTok para comprender mejor c\u00f3mo interact\u00faa tu contenido con tu audiencia.<br><br>- Si est\u00e1 creando reconocimiento de marca o quiere aumentar su presencia en esta plataforma, la anal\u00edtica es una herramienta clave para apoyar una estrategia de \u00e9xito.<br><br>- TikTok ofrece algunas anal\u00edticas b\u00e1sicas dentro de la aplicaci\u00f3n, pero para un an\u00e1lisis m\u00e1s detallado, utiliza una herramienta avanzada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"guide\"><strong>An\u00e1lisis de TikTok: gu\u00eda completa para 202<\/strong>6<\/h2>\n\n\n\n<p>TikTok analytics es un <a href=\"https:\/\/brand24.com\/blog\/es\/guia-para-el-analisis-de-las-redes-sociales\/\">an\u00e1lisis de las redes sociales<\/a> muestra tus v\u00eddeos y el rendimiento de tu perfil. Recopila diversos datos y los presenta de forma f\u00e1cil de digerir.<\/p>\n\n\n\n<p>Le ayuda a crear mejores contenidos, atraer a m\u00e1s espectadores y construir su marca.<\/p>\n\n\n\n<p>Es como un mapa que te muestra d\u00f3nde ir para alcanzar el \u00e9xito en TikTok.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Comprueba tus anal\u00edticas de TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Los an\u00e1lisis de TikTok responder\u00e1n a preguntas cruciales sobre tu rendimiento. <\/p>\n\n\n\n<p>Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfCu\u00e1ntas personas han visto sus v\u00eddeos?<\/li>\n\n\n\n<li>\u00bfA cu\u00e1ntas personas les han gustado, han comentado o los han compartido?<\/li>\n\n\n\n<li>\u00bfQui\u00e9n participa en tus v\u00eddeos en directo?<\/li>\n\n\n\n<li>\u00bfCu\u00e1ndo es m\u00e1s probable que la gente vea tus contenidos?<\/li>\n\n\n\n<li>\u00bfQui\u00e9nes son sus espectadores? \u00bfDe qu\u00e9 pa\u00eds? \u00bfQu\u00e9 edad tienen?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 v\u00eddeos son los m\u00e1s populares?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-access-tiktok-analytics\"><strong>\u00bfC\u00f3mo acceder a los an\u00e1lisis de TikTok?<\/strong><\/h3>\n\n\n\n<p>En realidad es bastante f\u00e1cil. Dependiendo de la informaci\u00f3n que busque, necesitar\u00e1 un programa m\u00e1s avanzado. <a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-escucha-social\/\">herramienta de escucha social<\/a> o simplemente an\u00e1lisis b\u00e1sicos dentro de la aplicaci\u00f3n.<\/p>\n\n\n\n<p>Las anal\u00edticas de TikTok dentro de la aplicaci\u00f3n se centran en tu propio contenido y tus propios seguidores.&nbsp;<\/p>\n\n\n\n<p>No incluir\u00e1n a otros usuarios de TikTok mentioning usted o el an\u00e1lisis de c\u00f3mo este contenido se propaga en l\u00ednea en otras plataformas de medios sociales.<\/p>\n\n\n\n<p>Adem\u00e1s, lamentablemente no cubrir\u00e1 ning\u00fan<a href=\"https:\/\/brand24.com\/es\/hashtag-analytics\/\"> an\u00e1lisis de hashtags<\/a>. Para eso tambi\u00e9n se necesita una herramienta externa.<\/p>\n\n\n\n<p id=\"how-to-find-tiktok-analytics-within-the-tool\"><strong>\u00bfC\u00f3mo encontrar los an\u00e1lisis de TikTok en la herramienta?<\/strong><\/p>\n\n\n\n<p><strong>Paso 1:<\/strong> Cambia a una cuenta TikTok business si quieres realizar campa\u00f1as de pago y analizarlas (pero no es necesario para acceder a la anal\u00edtica no de pago).<\/p>\n\n\n\n<p><strong>Segundo paso:<\/strong> Una vez que tengas tu cuenta de empresa, haz clic en el men\u00fa de la esquina superior derecha y ve a \"Business Suite\" o, si no has cambiado, a \"TikTok Studio\" y luego &gt; \"Analytics\".<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800054907&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800054907\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one.png\" alt=\"An\u00e1lisis de TikTok: \u00bfC\u00f3mo encontrarlas?\" class=\"wp-image-175319\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one.png 323w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one-300x464.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one-103x159.png 103w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lisis de TikTok: \u00bfC\u00f3mo encontrarlas?<\/figcaption><\/figure>\n\n\n\n<p><strong>Paso 3: <\/strong>Ya est\u00e1s listo. Visite<strong> <\/strong>\u00a1las anal\u00edticas y obt\u00e9n informaci\u00f3n de TikTok!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800054d4f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800054d4f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two.png\" alt=\"Anal\u00edtica de TikTok: TikTok Studio o Business Suite.\" class=\"wp-image-175320\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two.png 690w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two-300x217.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two-219x159.png 219w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anal\u00edtica de TikTok: TikTok Studio o Business Suite.<\/figcaption><\/figure>\n\n\n\n<p>Hay mucho que repasar, as\u00ed que perm\u00edtame guiarle brevemente por las claves <a href=\"https:\/\/brand24.com\/blog\/es\/metricas-tiktok\/\">M\u00e9tricas de TikTok<\/a> que puedes analizar all\u00ed.<\/p>\n\n\n\n<p id=\"what-tiktok-metrics-does-the-analytics-tab-cover\"><strong>\u00bfQu\u00e9 m\u00e9tricas de TikTok cubre la pesta\u00f1a de an\u00e1lisis?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tiempo medio de vigilancia<\/li>\n\n\n\n<li>V\u00eddeos<\/li>\n\n\n\n<li>Impresiones: me gusta, comentarios, compartir<\/li>\n\n\n\n<li>Seguidores - \u00bfCu\u00e1ntos seguidores tiene ahora? \u00bfCu\u00e1ntos seguidores nuevos? \u00bfC\u00f3mo cambia el crecimiento de seguidores?<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e58000551ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e58000551ed\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics.png\" alt=\"Anal\u00edtica de TikTok: Recuento de seguidores del perfil de TikTok.\" class=\"wp-image-175321\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics.png 377w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics-300x398.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics-120x159.png 120w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anal\u00edtica de TikTok: Recuento de seguidores del perfil de TikTok.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Datos demogr\u00e1ficos de los seguidores: sexo, edad, ubicaci\u00f3n y horas de mayor actividad.<\/li>\n\n\n\n<li>Datos demogr\u00e1ficos de los espectadores: sexo, edad, ubicaci\u00f3n y horas de mayor actividad.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800055608&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800055608\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location.png\" alt=\"An\u00e1lisis de TikTok: Adapta tu estrategia de contenidos en funci\u00f3n de los datos demogr\u00e1ficos de los espectadores.\" class=\"wp-image-175323\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location.png 494w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-300x304.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-157x159.png 157w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lisis de TikTok: Adapta tu estrategia de contenidos en funci\u00f3n de los datos demogr\u00e1ficos de los espectadores.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visitas y clics en el perfil de TikTok<\/li>\n\n\n\n<li>An\u00e1lisis de los v\u00eddeos m\u00e1s vistos<\/li>\n\n\n\n<li>Fuente de tr\u00e1fico - p\u00e1gina For You, sonido, b\u00fasqueda, seguimiento<\/li>\n\n\n\n<li>Consultas de b\u00fasqueda<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, es posible filtrar estos datos por periodo de tiempo y obtener el an\u00e1lisis de una publicaci\u00f3n concreta.<\/p>\n\n\n\n<p>Y obt\u00e9n informaci\u00f3n sobre lo que tambi\u00e9n les ha gustado a los usuarios de TikTok que han visto tus v\u00eddeos:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800055a64&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800055a64\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo.png\" alt=\"Herramientas para creadores: Obt\u00e9n ideas para futuras publicaciones en redes sociales basadas en el an\u00e1lisis de lo que tambi\u00e9n vieron tus espectadores. \" class=\"wp-image-175324\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo.png 372w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo-300x403.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo-118x159.png 118w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Herramientas para creadores: Obt\u00e9n ideas para futuras publicaciones en redes sociales basadas en el an\u00e1lisis de lo que tambi\u00e9n vieron tus espectadores.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-see-video-analytics-on-tiktok\"><strong>\u00bfC\u00f3mo ver los an\u00e1lisis de v\u00eddeo en TikTok?<\/strong><\/h3>\n\n\n\n<p>Una funci\u00f3n que merece la pena probar es el an\u00e1lisis del rendimiento de un v\u00eddeo concreto.<\/p>\n\n\n\n<p>Puede ayudarte a sacar conclusiones valiosas sobre por qu\u00e9 el v\u00eddeo se hizo viral o no funcion\u00f3 como estaba previsto.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo acceder?<\/strong><\/p>\n\n\n\n<p><strong>Paso 1: <\/strong>Vaya a TikTok Studio &gt; TikTok analytics y cambie a la pesta\u00f1a \"Contenido\".<\/p>\n\n\n\n<p><strong>Segundo paso: <\/strong>Haga clic en la entrada que desee analizar.<\/p>\n\n\n\n<p><strong>Paso 3:<\/strong> Analice en profundidad los datos anal\u00edticos de su publicaci\u00f3n.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800055f13&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800055f13\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview.png\" alt=\"Comprueba la tasa de participaci\u00f3n de tu publicaci\u00f3n en TikTok.\" class=\"wp-image-175325\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview.png 257w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview-6x12.png 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview-82x159.png 82w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comprueba la tasa de participaci\u00f3n de tu publicaci\u00f3n en TikTok.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Monitoriza tu rendimiento en TikTok en tiempo real!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Encontrar\u00e1 informaci\u00f3n detallada sobre:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visionados del v\u00eddeo y qui\u00e9n lo ha visto<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e580005652c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e580005652c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"368\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics.png\" alt=\"Comprueba los datos demogr\u00e1ficos de los espectadores de tu v\u00eddeo espec\u00edfico de TikTok.\" class=\"wp-image-175326\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics.png 368w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics-300x408.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics-117x159.png 117w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comprueba los datos demogr\u00e1ficos de los espectadores de tu v\u00eddeo espec\u00edfico de TikTok.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando a la mayor\u00eda le gustaba<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800056933&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800056933\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"386\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes.png\" alt=\"Comprueba cu\u00e1ndo le han gustado a la gente tus publicaciones m\u00e1s importantes.\" class=\"wp-image-175327\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes.png 386w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes-300x389.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes-123x159.png 123w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comprueba cu\u00e1ndo le han gustado a la gente tus publicaciones m\u00e1s importantes.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La tasa de retenci\u00f3n<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800056d5b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800056d5b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"313\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate.png\" alt=\"Analice la tasa de retenci\u00f3n para el crecimiento m\u00e1s r\u00e1pido.\" class=\"wp-image-175328\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate.png 313w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate-300x479.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate-100x159.png 100w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analice la tasa de retenci\u00f3n para el crecimiento m\u00e1s r\u00e1pido.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfCu\u00e1l fue el tiempo total de vigilancia de la misma<\/li>\n\n\n\n<li>Cu\u00e1les han sido las palabras m\u00e1s populares en los comentarios<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800057185&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800057185\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments.png\" alt=\"Analizar la actividad de los seguidores: Palabras m\u00e1s utilizadas en los comentarios.\" class=\"wp-image-175329\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments.png 625w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments-199x159.png 199w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analizar la actividad de los seguidores: Palabras m\u00e1s utilizadas en los comentarios.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"where-to-find-tiktok-audience-analytics\"><strong>\u00bfD\u00f3nde encontrar los an\u00e1lisis de audiencia de TikTok?<\/strong><\/h3>\n\n\n\n<p>La anal\u00edtica de TikTok divide los datos de tu audiencia en dos categor\u00edas: <strong>telespectadores <\/strong>y<strong> seguidores<\/strong>.<\/p>\n\n\n\n<p>Esto puede aportar informaci\u00f3n valiosa sobre si las personas que te siguen difieren en algo de las que s\u00f3lo ven tus contenidos. Este tipo de informaci\u00f3n puede ayudarte a adaptarte mejor a tu p\u00fablico objetivo y a comprender realmente sus necesidades.<\/p>\n\n\n\n<p>\u00bfC\u00f3mo encontrar las anal\u00edticas de TikTok sobre espectadores y seguidores?<\/p>\n\n\n\n<p><strong>Paso 1: <\/strong>De nuevo, ve al men\u00fa en la esquina superior derecha de tu cuenta TikTok &gt; \"TikTok Studio\" &gt; \"Analytics\"<\/p>\n\n\n\n<p><strong>Segundo paso:<\/strong> Cambie a <strong>Visores<\/strong> o <strong>Seguidores<\/strong> en funci\u00f3n del grupo que desee analizar<\/p>\n\n\n\n<p><strong>Paso 3:<\/strong> Analice los datos<\/p>\n\n\n\n<p>Tienes acceso a diferentes m\u00e9tricas para las visualizaciones de tus v\u00eddeos y a otras diferentes para los seguidores de tu perfil de TikTok.<\/p>\n\n\n\n<p>\u00bfDe qu\u00e9 tipo?<\/p>\n\n\n\n<p><strong>La pesta\u00f1a Visores de TikTok incluye:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recuento de espectadores a lo largo del tiempo<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e58000576b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e58000576b7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics.png\" alt=\"Comprueba tu n\u00famero de visitas.\" class=\"wp-image-175330\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics.png 416w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics-300x361.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics-132x159.png 132w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comprueba tu n\u00famero de visitas.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Datos demogr\u00e1ficos de los espectadores<\/li>\n\n\n\n<li>Creadores que sus espectadores tambi\u00e9n vieron<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800057abb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800057abb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis.png\" alt=\"Obt\u00e9n ideas para tu cuenta de TikTok bas\u00e1ndote en lo que ven otros creadores.\" class=\"wp-image-175331\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis-248x107.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Obt\u00e9n ideas para tu cuenta de TikTok bas\u00e1ndote en lo que ven otros creadores.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entradas que tambi\u00e9n han visto tus espectadores<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800057eb7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800057eb7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched.png\" alt=\"Comprueba las entradas que tambi\u00e9n han visto tus espectadores.\" class=\"wp-image-175332\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched-7x12.png 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched-95x159.png 95w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comprueba las entradas que tambi\u00e9n han visto tus espectadores.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Horas m\u00e1s activas de sus espectadores<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e58000582b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e58000582b4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times.png\" alt=\"Saber cu\u00e1ndo publicar en TikTok.\" class=\"wp-image-175333\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times.png 518w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times-300x290.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times-165x159.png 165w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Saber cu\u00e1ndo publicar en TikTok.<\/figcaption><\/figure>\n\n\n\n<p><strong>La pesta\u00f1a Seguidores de TikTok incluye:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesta\u00f1a general, incluido el aumento de seguidores<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e58000586dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e58000586dc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview.png\" alt=\"Seguimiento de la actividad de los seguidores.\" class=\"wp-image-175334\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview.png 492w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-300x305.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-156x159.png 156w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Seguimiento de la actividad de los seguidores.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Datos demogr\u00e1ficos de los seguidores (edad, ubicaci\u00f3n, sexo)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800058ae5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800058ae5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1.png\" alt=\"Comprueba qui\u00e9nes son tus seguidores.\" class=\"wp-image-175335\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1.png 522w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1-300x287.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1-166x159.png 166w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comprueba qui\u00e9nes son tus seguidores.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Horas m\u00e1s activas de tus seguidores<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800058f04&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800058f04\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times.png\" alt=\"Conoce cu\u00e1ndo son m\u00e1s activos tus seguidores en TikTok.\" class=\"wp-image-175336\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times.png 527w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times-300x285.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times-168x159.png 168w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Conoce cu\u00e1ndo son m\u00e1s activos tus seguidores en TikTok.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"does-tiktok-have-advanced-analytics\"><strong>\u00bfDispone TikTok de an\u00e1lisis avanzados?<\/strong><\/h2>\n\n\n\n<p>Mientras TikTok ofrece una gama bastante decente de an\u00e1lisis en la aplicaci\u00f3n \u00fatil para los propietarios de peque\u00f1as empresas, cubriendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>visualizaciones de v\u00eddeos<\/li>\n\n\n\n<li>m\u00e9tricas de compromiso<\/li>\n\n\n\n<li>demograf\u00eda de la audiencia<\/li>\n\n\n\n<li>y tendencias de los seguidores<\/li>\n<\/ul>\n\n\n\n<p>Pero... <strong>\u00bfes suficiente para una marca en crecimiento o un equipo de marketing de nivel empresarial?<\/strong><\/p>\n\n\n\n<p><strong>La verdad es que no.<\/strong><\/p>\n\n\n\n<p>Todav\u00eda se queda corto cuando se trata de satisfacer las necesidades de las grandes marcas o de los profesionales del marketing basados en datos.<\/p>\n\n\n\n<p>Las anal\u00edticas nativas no aparecen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3mo se compara su marca con la competencia<\/li>\n\n\n\n<li>Qu\u00e9 opina su p\u00fablico de sus contenidos<\/li>\n\n\n\n<li>Cuando su marca es mentioned fuera de sus propios puestos.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comparaci\u00f3n con la competencia<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Adem\u00e1s, TikTok no te dice la <a href=\"https:\/\/brand24.com\/blog\/es\/mejor-momento-para-publicar-en-tiktok\/\">mejor momento para publicar<\/a> basado en tendencias m\u00e1s amplias. Solo muestra la actividad de tus seguidores y espectadores.<\/p>\n\n\n\n<p>Ah\u00ed es donde intervienen herramientas como Brand24, con funciones como <strong>Horas calientes<\/strong>que le ayudan a determinar las horas de publicaci\u00f3n m\u00e1s \u00f3ptimas en funci\u00f3n de la actividad de todos los usuarios.<\/p>\n\n\n\n<p>Por supuesto, sigue siendo una estimaci\u00f3n, pero incluye m\u00e1s datos y tambi\u00e9n personas que est\u00e1n interesadas en el contenido espec\u00edfico pero que no necesariamente te siguen o te ven.<\/p>\n\n\n\n<p>He aqu\u00ed el an\u00e1lisis del mejor momento para publicar sobre la Gala del Met:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e580005975c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e580005975c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"335\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24.png\" alt=\"\u00bfCu\u00e1ndo publicar en TikTok? Compru\u00e9balo usando la pesta\u00f1a Hot Hours de Brand24.\" class=\"wp-image-175337\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24-300x101.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ficha Horas de calor por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>\u00bfTienes curiosidad por saber m\u00e1s consejos \u00fatiles para TikTok? <a href=\"https:\/\/brand24.com\/blog\/es\/consejos-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Echa un vistazo a estos 17 consejos de TikTok.<\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Saber cu\u00e1ndo publicar en TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>As\u00ed que, si me preguntas \u00bfSon suficientes los an\u00e1lisis internos de TikTok?<\/p>\n\n\n\n<p>Yo dir\u00eda, <strong>si te tomas en serio lo de escalar tu marca en TikTok, necesitar\u00e1s<\/strong> <strong>an\u00e1lisis m\u00e1s avanzados.<\/strong><\/p>\n\n\n\n<p>Las herramientas avanzadas llenan los vac\u00edos dejados por el tablero de instrumentos nativo de TikTok, ofreciendo informaci\u00f3n valiosa como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\" title=\"\">An\u00e1lisis del sentimiento<\/a><\/strong> - Comprenda si los mention de su marca son positivos, negativos o neutros.<\/li>\n\n\n\n<li><strong>Parte de voz<\/strong> - Mida cu\u00e1nto espacio ocupa su marca en las conversaciones en comparaci\u00f3n con sus competidores.<\/li>\n\n\n\n<li><strong>Comparaci\u00f3n con la competencia<\/strong> - Comprueba c\u00f3mo se comparan tus resultados con los de otras empresas de tu sector.<\/li>\n\n\n\n<li><strong>Detecci\u00f3n de eventos<\/strong> - Detecte los picos repentinos de debate sobre su marca y entienda qu\u00e9 hay detr\u00e1s de ellos para aprovechar las tendencias emergentes con facilidad.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-tiktok-analytics-to-boost-your-profile\"><strong>\u00bfC\u00f3mo utilizar los an\u00e1lisis de TikTok para impulsar tu perfil?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Los an\u00e1lisis de TikTok no son s\u00f3lo n\u00fameros... son conocimientos que te ayudan a crecer m\u00e1s r\u00e1pido y de forma m\u00e1s inteligente.<\/p>\n\n\n\n<p>He aqu\u00ed cinco formas sencillas de utilizarlas en su beneficio:<\/p>\n\n\n\n<p><strong>1. Publicar en el momento adecuado<\/strong><\/p>\n\n\n\n<p>Utiliza los datos de actividad de los espectadores de TikTok para averiguar cu\u00e1ndo es m\u00e1s activa tu audiencia y publica durante esas horas punta. Esto puede marcar una gran diferencia en el alcance y la participaci\u00f3n.<\/p>\n\n\n\n<p><strong>2. Seguir las tendencias<\/strong><\/p>\n\n\n\n<p>Comprueba qu\u00e9 v\u00eddeos, hashtags o sonidos funcionan mejor y crea tu propia versi\u00f3n de ellos mientras a\u00fan est\u00e1n de moda. Estar al d\u00eda es clave para <a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-de-tiktok\/\">visibilidad en TikTok<\/a>. Si te cuesta definir qu\u00e9 es tendencia en tu nicho, siempre puedes preguntarle al Asistente de Marca AI. Eso es lo que hago yo.<\/p>\n\n\n\n<p>Realiza un an\u00e1lisis detallado con ideas listas para usar:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5800059f4c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5800059f4c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis.png\" alt=\"Mejora la tasa de engagement participando en las tendencias virales: Pide an\u00e1lisis a AI Brand Assistant.\" class=\"wp-image-175338\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis.png 485w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis-300x309.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis-154x159.png 154w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mejora la tasa de compromiso participando en tendencias virales: Pide an\u00e1lisis a AI Brand Assistant.<\/figcaption><\/figure>\n\n\n\n<p><strong>3. Aprender de lo que ha funcionado<\/strong><\/p>\n\n\n\n<p>Revise sus publicaciones de mayor rendimiento. \u00bfFue el gancho, el formato o el tema lo que reson\u00f3? Utiliza esa informaci\u00f3n para dar forma a futuros contenidos.<\/p>\n\n\n\n<p><strong>4. Comprender a su p\u00fablico<\/strong><\/p>\n\n\n\n<p>Profundiza en los datos demogr\u00e1ficos: edad, sexo, ubicaci\u00f3n. Saber qui\u00e9nes son tus espectadores te ayuda a hablar su idioma y a establecer conexiones m\u00e1s s\u00f3lidas.<\/p>\n\n\n\n<p><strong>5. Comprobar los \u00edndices de finalizaci\u00f3n de los v\u00eddeos<\/strong><\/p>\n\n\n\n<p>Si la gente abandona pronto, puede que necesite un gancho m\u00e1s fuerte o un ritmo m\u00e1s r\u00e1pido. Utilice el tiempo de observaci\u00f3n y la retenci\u00f3n para mejorar su narraci\u00f3n.<\/p>\n\n\n\n<p>\u00bfNecesita m\u00e1s consejos?<a href=\"https:\/\/brand24.com\/blog\/es\/mas-opiniones-sobre-tiktok\/\"> Aprende a conseguir m\u00e1s visitas en TikTok aqu\u00ed<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conozca a su p\u00fablico<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusi\u00f3n<\/strong><\/h2>\n\n\n\n<p>Los an\u00e1lisis integrados de TikTok son un buen punto de partida para hacer un seguimiento de tu rendimiento.<\/p>\n\n\n\n<p>Te ayudan a comprender el alcance de tus contenidos, c\u00f3mo interact\u00faa tu audiencia y cu\u00e1ndo publicar.<\/p>\n\n\n\n<p>Para muchos creadores y peque\u00f1as empresas, esto es m\u00e1s que suficiente.<\/p>\n\n\n\n<p>Sin embargo, si gestionas una marca en crecimiento o realizas campa\u00f1as de mayor envergadura, puede que la informaci\u00f3n nativa te resulte un poco limitada.<\/p>\n\n\n\n<p>No ofrecen mucha visibilidad m\u00e1s all\u00e1 de su perfil, como an\u00e1lisis de la competencia, seguimiento de tendencias o c\u00f3mo se habla de su marca en otros lugares en l\u00ednea.<\/p>\n\n\n\n<p>En esos casos, complementar los datos de TikTok con herramientas m\u00e1s avanzadas puede ayudarte a tomar decisiones m\u00e1s estrat\u00e9gicas e informadas.<\/p>\n\n\n\n<p>\u00bfCu\u00e1l es el mejor enfoque? Empieza con los propios an\u00e1lisis de TikTok y ampl\u00edalos a medida que crezcan tus necesidades.<\/p>\n\n\n\n<p><strong>Reflexiones finales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los an\u00e1lisis de TikTok te ayudan a hacer un seguimiento de las visualizaciones, la participaci\u00f3n, los datos demogr\u00e1ficos de la audiencia y los patrones de actividad, lo que puede ser suficiente para uso personal o para peque\u00f1as empresas.<\/li>\n\n\n\n<li>Lamentablemente, TikTok no rastrea todo (por ejemplo, <a href=\"https:\/\/brand24.com\/blog\/es\/hashtags-tiktok\/\">hashtag TikTok<\/a> rendimiento, tendencias, <a href=\"https:\/\/brand24.com\/blog\/es\/menciones-tiktok\/\">Menciones de TikTok<\/a> fuera de su perfil, sentimiento y datos de la competencia).<\/li>\n\n\n\n<li>Las herramientas avanzadas pueden colmar esas lagunas con funciones como el an\u00e1lisis de opiniones, la detecci\u00f3n de tendencias y la supervisi\u00f3n multiplataforma, adem\u00e1s de ofrecer valiosos an\u00e1lisis de IA que aportan informaci\u00f3n adicional sin demasiadas complicaciones.<\/li>\n<\/ul>\n\n\n\n<p>As\u00ed que, \u00a1ya est\u00e1s listo para dominar las anal\u00edticas de TikTok! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" title=\"\">Empieza con una prueba gratuita de Brand24<\/a> y compruebe en qu\u00e9 puede mejorar.<br><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo ver las anal\u00edticas de TikTok y realizar un seguimiento del rendimiento de los v\u00eddeos, la participaci\u00f3n y las perspectivas de la audiencia. Aprende qu\u00e9 m\u00e9tricas de TikTok son importantes y c\u00f3mo utilizar las herramientas de an\u00e1lisis para hacer crecer tu marca en 2025.<\/p>","protected":false},"author":82,"featured_media":175345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-175317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/175317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=175317"}],"version-history":[{"count":8,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/175317\/revisions"}],"predecessor-version":[{"id":179653,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/175317\/revisions\/179653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/175345"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=175317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=175317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=175317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}