{"id":177283,"date":"2026-03-26T14:53:39","date_gmt":"2026-03-26T13:53:39","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=177283"},"modified":"2026-06-25T14:29:17","modified_gmt":"2026-06-25T12:29:17","slug":"escucha-social-de-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/instagram-social-listening\/","title":{"rendered":"Escucha social de Instagram: Consejos y herramientas para 2026"},"content":{"rendered":"<p><strong>Si gestionas una marca en Instagram, probablemente est\u00e9s abrumado con contenidos, comentarios y mention. La escucha social de Instagram te ayuda a convertir estas conversaciones ca\u00f3ticas en informaci\u00f3n clara para que puedas entender a tu audiencia, detectar tendencias y responder antes de que surjan problemas. En esta gu\u00eda, te mostraremos exactamente c\u00f3mo hacerlo.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principales conclusiones        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">La escucha social de Instagram revela datos reales<\/p>\n                    <p class=\"acf-key-takeaways__text\">Rastrea y analiza las conversaciones m\u00e1s all\u00e1 de los mention etiquetados, incluidos los hashtags y las palabras clave no etiquetadas. Esto te ayuda a entender lo que la gente piensa realmente de tu marca.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">La escucha manual no funciona a gran escala<\/p>\n                    <p class=\"acf-key-takeaways__text\">El seguimiento manual s\u00f3lo es adecuado para marcas muy peque\u00f1as (hasta ~100 mentions\/mes). Las marcas m\u00e1s grandes necesitan herramientas para capturar y analizar de forma eficiente grandes vol\u00famenes de datos.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">El acceso a los datos est\u00e1 limitado por las pol\u00edticas de Instagram<\/p>\n                    <p class=\"acf-key-takeaways__text\">Ninguna herramienta puede monitorizar Stories, cuentas privadas o DMs. La escucha social se centra en datos p\u00fablicos como publicaciones, hashtags y m\u00e9tricas de participaci\u00f3n.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">La informaci\u00f3n permite tomar mejores decisiones<\/p>\n                    <p class=\"acf-key-takeaways__text\">La escucha social sirve de apoyo al marketing, el servicio al cliente, el producto y la estrategia competitiva. El verdadero valor reside en identificar tendencias y patrones, no en mentions aislados.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">\u00bfQu\u00e9 es la escucha social de Instagram?<\/h2>\n\n\n\n<p><strong>La escucha social de Instagram es el seguimiento y an\u00e1lisis automatizados de las conversaciones en Instagram.<\/strong><\/p>\n\n\n\n<p><strong>Se trata de controlar los mention etiquetados y no etiquetados, los hashtags y otras palabras clave.<\/strong>&nbsp;para conocer el sentimiento real de la audiencia, identificar tendencias, descubrir pautas y encontrar oportunidades de mejora.&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/es\/instagram-performance\/\">Rendimiento de Instagram<\/a>&nbsp;y crecer en la plataforma.<\/p>\n\n\n\n<p>Las marcas que utilizan la escucha social de Instagram pueden mejorar los esfuerzos de marketing, aumentar la satisfacci\u00f3n del cliente y obtener una ventaja competitiva al mantenerse m\u00e1s cerca de lo que su audiencia realmente piensa y siente.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u26a0\ufe0f <strong>Aviso importante<\/strong><br><br>La escucha social manual s\u00f3lo funciona para marcas muy peque\u00f1as (hasta ~100 mentions\/mes).<br><br><strong>En este art\u00edculo nos centramos en las herramientas <\/strong><a href=\"https:\/\/brand24.com\/blog\/es\/que-es-la-escucha-social\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a> utilizado por marcas medianas y grandes, donde el an\u00e1lisis manual no es escalable.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px 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ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Empieza ya a escuchar las redes sociales de Instagram<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"guide\">\u00bfC\u00f3mo utilizar la escucha social para Instagram en 8 pasos?&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\">01 Entender qu\u00e9 se puede controlar en Instagram<\/h3>\n\n\n\n<p>Escucha social de Instagram&nbsp;<strong>herramientas son limitadas<\/strong>d por las pol\u00edticas de la plataforma.<\/p>\n\n\n\n<p><strong>Ni el mejor software de escucha social puede monitorizar Instagram Stories, cuentas privadas y mensajes directos<\/strong>. Eso es imposible porque Instagram lo proh\u00edbe directamente en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.facebook.com\/terms\/dfc_platform_terms\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">T\u00e9rminos de la metaplataforma<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.facebook.com\/docs\/graph-api\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">API gr\u00e1fica<\/a>&nbsp;documentaci\u00f3n (t\u00e9cnica)<\/li>\n<\/ul>\n\n\n\n<p>Por lo tanto, recuerde que, por mucho que se empe\u00f1en en dec\u00edrselo vendedores y comerciantes&nbsp;<a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-escucha-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">herramientas de social listening<\/a>&nbsp; s\u00f3lo puede rastrear y analizar datos relacionados con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9tricas de compromiso (como \"me gusta\" y comentarios).<\/strong><\/li>\n\n\n\n<li><strong>Publicaciones en Instagram de perfiles p\u00fablicos<\/strong><\/li>\n\n\n\n<li><strong>Carretes<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/hashtags-de-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"Hashtags\">Hashtags<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\">02 Elegir la herramienta adecuada<\/h3>\n\n\n\n<p>Ahora que conoces las limitaciones universales del software de escucha social de Instagram, es hora de elegir la herramienta adecuada.<\/p>\n\n\n\n<p>Hay docenas de soluciones diferentes en el mercado. Encontrar la adecuada puede llevarte un tiempo.&nbsp;<\/p>\n\n\n\n<p>A continuaci\u00f3n encontrar\u00e1 nuestra selecci\u00f3n de <strong>las 5 mejores herramientas <\/strong>que te permiten realizar escucha social en Instagram.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Las siguientes herramientas no est\u00e1n clasificadas por popularidad o rendimiento. Nuestro equipo las eligi\u00f3 de forma independiente bas\u00e1ndose en los siguientes criterios: relevancia para Instagram, idoneidad para marcas medianas y grandes, capacidades de escucha social, credibilidad en el mercado y cobertura de diferentes casos de uso.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Herramienta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Lo mejor para                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Puntos fuertes                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Usuario ideal                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand24                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Conocimientos r\u00e1pidos y facilidad de uso<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Seguimiento y sentimiento en tiempo real<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Escalado y marcas empresariales<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brandwatch                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>An\u00e1lisis en profundidad y uso empresarial<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>IA avanzada y datos a gran escala<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Empresas grandes y globales<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sprout Social                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Flujos de trabajo en equipo e informes<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Cuadros de mando y colaboraci\u00f3n s\u00f3lidos<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipos de marketing<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Hootsuite                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Herramienta todo en uno para las redes sociales<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Escuchar y publicar en un solo lugar<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipos multicanal<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        YouScan                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Escucha social visual<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reconocimiento de im\u00e1genes de logotipos y productos<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marcas que dan prioridad a lo visual<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Pruebe Brand24: \u00a1la mejor herramienta de escucha social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\">03 Configure su proyecto de escucha<\/h3>\n\n\n\n<p>El proceso de configuraci\u00f3n de un proyecto de escucha social es bastante similar, independientemente de la herramienta que elijas.&nbsp;<\/p>\n\n\n\n<p>En primer lugar, seleccione una o varias palabras clave que desee rastrear y analizar. Utiliza el nombre de tu marca, el nombre de un competidor, tus productos o servicios, hashtags, palabras clave relevantes para tu sector, etc.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3ff5f7bb8c9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3ff5f7bb8c9\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/ea1ca5bc-1d4e-4cdb-8688-d300e5e306ff.png\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p id=\"connect\">A continuaci\u00f3n, conecta tu proyecto con Instagram. Normalmente, para obtener un an\u00e1lisis a\u00fan m\u00e1s preciso, deber\u00edas a\u00f1adir un enlace directo al perfil de Instagram de tu marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3ff5f7bbae4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3ff5f7bbae4\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/a231fef1-d3d9-494f-948c-747590669edb.png\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">M\u00e1s informaci\u00f3n: <a href=\"https:\/\/brand24.com\/blog\/es\/filtros-que-ahorran-tiempo-y-que-toda-herramienta-de-escucha-social-deberia-tener\/\" target=\"_blank\" rel=\"noopener\" title=\"Filtros de escucha social que ahorran tiempo\">Filtros de escucha social que ahorran tiempo<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\">04 Activar las alertas<\/h3>\n\n\n\n<p>Una de las principales ventajas de utilizar herramientas de escucha social es que pueden enviarte notificaciones e informes al instante. Esto es muy \u00fatil, sobre todo cuando se produce un repentino aumento de mention que podr\u00eda indicar un momento viral o una crisis.<\/p>\n\n\n\n<p>Independientemente de la herramienta que utilices, puedes configurar las alertas para que sean altamente personalizables. Puedes elegir las reglas que activan las notificaciones en la aplicaci\u00f3n y por correo electr\u00f3nico, as\u00ed como la frecuencia de los informes est\u00e1ndar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3ff5f7bbcf0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3ff5f7bbcf0\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/331f3e11-2d9c-4abc-a8b3-b11dd26008a1.png\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Configura tu primer proyecto de escucha social en Instagram!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\">05 Analice su sentimiento<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/es\/analisis-del-sentimiento-en-instagram\/\">An\u00e1lisis del sentimiento en Instagram<\/a>&nbsp;es una t\u00e9cnica de procesamiento del lenguaje natural para descubrir los verdaderos sentimientos de las personas detr\u00e1s de sus contenidos en l\u00ednea.&nbsp;<\/p>\n\n\n\n<p>Te permite ver r\u00e1pidamente si los usuarios de Instagram hablan de tu marca de forma positiva, negativa o neutral. De este modo, podr\u00e1s detectar lo que hace feliz a tu audiencia y lo que la frustra.<\/p>\n\n\n\n<p>Esta informaci\u00f3n no tiene precio a la hora de gestionar las conversaciones, abordar las preocupaciones antes de que se agraven y mejorar los productos o servicios.<\/p>\n\n\n\n<p>Las tendencias del sentimiento a lo largo del tiempo muestran si su&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/es\/reputacion-de-marca\/\">reputaci\u00f3n de marca<\/a>&nbsp;se mueve en la direcci\u00f3n correcta o todo lo contrario.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3ff5f7bc901&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3ff5f7bc901\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"513\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-1140x513.jpg\" alt=\"an\u00e1lisis de opiniones Instagram\" class=\"wp-image-182399\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-1140x513.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-300x135.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-248x112.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-90x41.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gr\u00e1fico de an\u00e1lisis del sentimiento de Instagram en el panel Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Analiza tu sentimiento en Instagram con Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\">06 Encuentra a tus influencers y embajadores de marca<\/h3>\n\n\n\n<p>Instagram est\u00e1 lleno de creadores que moldean la opini\u00f3n p\u00fablica.&nbsp;<\/p>\n\n\n\n<p>Las herramientas de escucha social pueden ayudarte a identificar qu\u00e9 cuentas mention tu marca con m\u00e1s frecuencia y generan mayor exposici\u00f3n.<\/p>\n\n\n\n<p>Estos conocimientos pueden ayudarle a poner en marcha campa\u00f1as de marketing de influencers basadas en datos que realmente ofrezcan resultados.&nbsp;<\/p>\n\n\n\n<p>En lugar de adivinar con qui\u00e9n asociarte, puedes centrarte en creadores que ya muestren inter\u00e9s por tu marca o nicho. As\u00ed conseguir\u00e1s una mayor autenticidad, un mayor compromiso y un mejor retorno de la inversi\u00f3n.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3ff5f7bd4f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3ff5f7bd4f2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-1140x630.jpg\" alt=\"pesta\u00f1a de influencers para la escucha social de instagram\" class=\"wp-image-182402\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-1140x630.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-300x166.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-248x137.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-90x50.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-520x287.jpg 520w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\ud83d\udca1 <strong>Consejo profesional: Colabore con nano y microinfluenciadores<\/strong><br><br>Seg\u00fan la&nbsp;<a href=\"https:\/\/thesocialcat.com\/blog\/influencer-marketing-report\" target=\"_blank\" rel=\"noreferrer noopener\">Informe sobre marketing de influencers de Social Cat<\/a>, Los nanoinfluenciadores (de 1.000 a 10.000 seguidores) y los microinfluenciadores (de 10.000 a 50.000 seguidores) disfrutan de tasas de participaci\u00f3n mucho m\u00e1s altas que las cuentas m\u00e1s grandes (en consecuencia, 2,71% y 1,81%).&nbsp;<br><br>Adem\u00e1s, estos creadores tienen unas expectativas econ\u00f3micas mucho m\u00e1s modestas y es mucho m\u00e1s f\u00e1cil contactar con ellos. En Brand24, puedes encontrarlos aplicando el filtro de puntuaci\u00f3n de influencia (1 \u2013 7).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\">07 Descubre los temas y contextos en los que la gente habla de tu marca en Instagram<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/es\/menciones-en-instagram\/\">Menciones en Instagram<\/a>&nbsp;rara vez son aisladas. Suelen conectar con tendencias y debates m\u00e1s amplios.<\/p>\n\n\n\n<p>El an\u00e1lisis de temas le ayuda a comprender de qu\u00e9 habla realmente la gente cuando mention su marca, productos o competidores.<\/p>\n\n\n\n<p>Las herramientas de escucha social como Brand24 pueden reconocer temas recurrentes y agruparlos.&nbsp;<\/p>\n\n\n\n<p><strong>Estos conocimientos le permiten:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identificar las lagunas de contenido<\/li>\n\n\n\n<li>Adapte las campa\u00f1as para que resuenen con lo que ya le interesa a su p\u00fablico<\/li>\n\n\n\n<li>Detectar problemas emergentes<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3ff5f7bdebd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3ff5f7bdebd\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"447\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-1140x447.jpg\" alt=\"instagram social listening 0 ai an\u00e1lisis de temas en brand24\" class=\"wp-image-182401\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-1140x447.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-300x118.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-248x97.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-90x35.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\">08 Comparaci\u00f3n con la competencia<\/h3>\n\n\n\n<p>El an\u00e1lisis de la competencia le permite comparar su <a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"visibilidad de la marca,\">visibilidad de la marca,<\/a> <a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\" target=\"_blank\" rel=\"noopener\" title=\"sentimiento\">sentimiento<\/a>y <a href=\"https:\/\/brand24.com\/blog\/es\/como-medir-la-cuota-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"cuota de voz\">cuota de voz<\/a> frente a sus competidores.&nbsp;<\/p>\n\n\n\n<p>Al hacer un seguimiento de con qu\u00e9 frecuencia y en qu\u00e9 contexto son mentioned, puede identificar sus puntos fuertes, descubrir lagunas en su estrategia y encontrar oportunidades para posicionar su marca con mayor eficacia.<\/p>\n\n\n\n<p>Tambi\u00e9n puede utilizar sus \u00e9xitos para inspirar sus futuras campa\u00f1as.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3ff5f7be7d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3ff5f7be7d0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"685\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-1140x685.jpg\" alt=\"Comparaci\u00f3n entre DJI y GoPro en cuanto a su presencia en Instagram\" class=\"wp-image-182400\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-1140x685.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaci\u00f3n de DJI frente a GoPro en cuanto a su presencia en Instagram (fuente: Brand24)<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Sigue a tus competidores de Instagram como un profesional<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>La escucha social de Instagram te ayuda a pasar de reaccionar a los mention a comprender lo que realmente impulsa las conversaciones. Te da acceso a informaci\u00f3n que mejora el marketing, la atenci\u00f3n al cliente, el desarrollo de productos y la estrategia competitiva.<\/p>\n\n\n\n<p>A gran escala, el seguimiento manual ya no es suficiente. Con las herramientas adecuadas, puede analizar grandes vol\u00famenes de datos, detectar tendencias en una fase temprana y tomar mejores decisiones basadas en las opiniones reales de los usuarios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">PREGUNTAS FRECUENTES<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">\u00bfCu\u00e1les son los beneficios empresariales de la escucha social de Instagram?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">La escucha social en Instagram tiene un impacto real en el negocio, ya que te ayuda a tomar decisiones m\u00e1s acertadas en materia de marketing, atenci\u00f3n al cliente y desarrollo de productos.<br><br>En <strong>atenci\u00f3n al cliente<\/strong>, saca a la luz comentarios indirectos que, de otro modo, se pasar\u00edan por alto: un comentario como \u201cpor fin me han llegado mis nuevas Asics tras dos semanas de espera\u201d se convierte en una se\u00f1al para mejorar. En <strong>marketing<\/strong>, permite descubrir qu\u00e9 es lo que realmente necesita tu p\u00fablico objetivo, por lo que una publicaci\u00f3n del tipo \u201cbusco zapatillas de correr ecol\u00f3gicas\u201d puede dar lugar a la promoci\u00f3n de l\u00edneas de productos sostenibles. Para <strong>evaluaci\u00f3n comparativa de la competencia<\/strong>, ayuda a detectar las tendencias del sector y las oportunidades de crecimiento: darse cuenta de que \u201clas nuevas Speedcross de Salomon est\u00e1n mucho m\u00e1s orientadas al trail running que las Speedgoat de Hoka\u201d apunta a un cambio hacia segmentos especializados del trail que merece la pena explorar. En el <strong>producto<\/strong> Por otro lado, surgen de forma natural problemas recurrentes e ideas de desarrollo, como \u201csi tienes los pies anchos, no te recomendar\u00eda las Asics Superblast\u201d, lo que sirvi\u00f3 de inspiraci\u00f3n directa para los modelos de horma m\u00e1s ancha. Por \u00faltimo, para <strong>estrategia de contenidos<\/strong>, ayuda a identificar y aprovechar el contenido generado por los usuarios, convirtiendo una publicaci\u00f3n entusiasta como \u201cEstoy obsesionada con mi nuevo conjunto de Lululemon\u201d en una oportunidad para volver a compartir contenido aut\u00e9ntico y reforzar el reconocimiento de la marca.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">\u00bfCu\u00e1l es la diferencia entre la monitorizaci\u00f3n de Instagram y la escucha social de Instagram?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">A menudo se confunde la escucha social en Instagram con la monitorizaci\u00f3n de Instagram, pero, aunque parezcan similares, tienen fines distintos. En pocas palabras: la monitorizaci\u00f3n de Instagram te dice lo que est\u00e1 pasando; la escucha social en Instagram explica por qu\u00e9 est\u00e1 pasando y qu\u00e9 hacer a continuaci\u00f3n.<br><br><strong>Seguimiento de Instagram<\/strong> Consiste en recopilar datos \u2014lo que dice la gente en la plataforma\u2014 para poder responder de forma inmediata a los mention, los mensajes y los comentarios. Se trata de un enfoque reactivo a corto plazo.<br><strong>Escucha social de Instagram<\/strong> va m\u00e1s all\u00e1, analizando por qu\u00e9 la gente dice lo que dice y qu\u00e9 significa realmente, con el objetivo de obtener informaci\u00f3n que sirva de gu\u00eda para las decisiones empresariales y hacer un seguimiento de las tendencias del sector a largo plazo.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Convierte los mention de Instagram en informaci\u00f3n. Descubre c\u00f3mo la escucha social te ayuda a entender a tu audiencia, detectar tendencias y tomar mejores decisiones.<\/p>","protected":false},"author":83,"featured_media":177351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-177283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Turn Instagram mentions into insights. 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