{"id":177781,"date":"2025-10-02T13:46:22","date_gmt":"2025-10-02T11:46:22","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=177781"},"modified":"2026-03-10T12:55:52","modified_gmt":"2026-03-10T11:55:52","slug":"competidores-de-amazon","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/amazon-competitors\/","title":{"rendered":"5 Biggest Amazon Competitors in 2026 [Data-Backed Report]"},"content":{"rendered":"<p>Amazon es el rey de las compras en l\u00ednea y una de las marcas m\u00e1s reconocidas del mundo. Miles de millones de personas la ven cada mes, pero la batalla por el dominio del comercio electr\u00f3nico no ha terminado. En este informe revelamos cinco competidores que amenazan seriamente su corona.<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li>Aunque&nbsp;<strong>Amazon es l\u00edder indiscutible del comercio electr\u00f3nico<\/strong>Sin embargo, sus competidores directos siguen desafiando su dominio en mercados clave.<\/li>\n\n\n\n<li>Un an\u00e1lisis detallado de la competencia demuestra que, si bien Amazon marca la pauta mundial de la venta minorista en l\u00ednea,&nbsp;<strong>otras plataformas aprovechan sus puntos fuertes<\/strong>&nbsp;- desde la presencia f\u00edsica en el comercio minorista, pasando por la especializaci\u00f3n en nichos, hasta la fijaci\u00f3n de precios agresivos.<\/li>\n\n\n\n<li><strong>Los competidores m\u00e1s destacados de Amazon son Walmart&nbsp;<\/strong>(l\u00edder en tiendas f\u00edsicas),&nbsp;<strong>eBay<\/strong>&nbsp;(la fuerza dominante en las subastas en l\u00ednea),&nbsp;<strong>Flipkart<\/strong>&nbsp;(dominante en la India),&nbsp;<strong>AliExpress<\/strong>&nbsp;(ofrece compras transfronterizas a precios asequibles),&nbsp;<strong>y Etsy<\/strong>&nbsp;(top en productos artesanales y de nicho).<\/li>\n<\/ul>\n\n\n\n<p>Amazon es sin duda una de las marcas m\u00e1s emblem\u00e1ticas de nuestro tiempo. Un aut\u00e9ntico vengador de la \"gran tecnolog\u00eda\", que ha dado forma a nuestra manera de comprar, trabajar y pasar el tiempo libre.<\/p>\n\n\n\n<p><strong>La empresa de Jeff Bezos se ha convertido en l\u00edder mundial en m\u00faltiples sectores:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La mayor tienda en l\u00ednea del mundo<\/strong><\/li>\n\n\n\n<li>Una fuerza dominante en <strong>computaci\u00f3n en nube a trav\u00e9s de Amazon Web Services (AWS)<\/strong><\/li>\n\n\n\n<li>Un actor clave en <strong>streaming y entretenimiento digital con Amazon Prime Video y Audible<\/strong><\/li>\n\n\n\n<li>Un innovador en <strong>electr\u00f3nica de consumo con dispositivos como Kindle y Alexa<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, ampl\u00eda continuamente los l\u00edmites de la log\u00edstica, la inteligencia artificial e incluso la tecnolog\u00eda espacial.<\/p>\n\n\n\n<p>Con un imperio empresarial tan vasto, es casi imposible abarcar a todos los competidores de Amazon en un solo art\u00edculo.<\/p>\n\n\n\n<p><strong>Por eso me centrar\u00e9 en su negocio principal -el mercado en l\u00ednea- y explorar\u00e9 las marcas que desaf\u00edan a Amazon en su propio terreno.&nbsp;<\/strong><\/p>\n\n\n\n<p>Sumerj\u00e1monos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtodiscover\">\u00bfC\u00f3mo descubrir a los principales competidores de Amazon?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"googleandal\">01 Pregunte a Google y la IA<\/h3>\n\n\n\n<p>Google es un buen punto de partida para buscar marcas que compitan con Amazon. A menudo muestra una <strong>Carrusel de competidores<\/strong> justo en la parte superior de los resultados.<\/p>\n\n\n\n<p>La lista se ha elaborado a partir de b\u00fasquedas populares y datos de dominio p\u00fablico.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1caae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1caae\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"557\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-1140x557.jpg\" alt=\"carrusel de google presentando a los competidores de amazon\" class=\"wp-image-177784\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-1140x557.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-300x147.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google Carousel presenta a los competidores de Amazon<\/figcaption><\/figure>\n\n\n\n<p>Debajo de la lista, tambi\u00e9n puede encontrar un resumen m\u00e1s descriptivo de la visi\u00f3n general de la IA. <\/p>\n\n\n\n<p>En <strong>resume los principales competidores de Amazon<\/strong> y <strong>a\u00f1ade contexto<\/strong> explicando por qu\u00e9 se les considera rivales en el mercado.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1cddf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1cddf\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1055\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-1140x1055.jpg\" alt=\"La visi\u00f3n general de la IA de Google a\u00f1ade contexto a los competidores de Amazon\" class=\"wp-image-177809\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-1140x1055.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-300x278.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-172x159.jpg 172w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La visi\u00f3n general de la IA de Google a\u00f1ade contexto a los competidores de Amazon<\/figcaption><\/figure>\n\n\n\n<p><strong>Ahora, profundicemos en nuestra investigaci\u00f3n con datos concretos.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">02 Herramienta de seguimiento de medios basada en inteligencia artificial<\/h3>\n\n\n\n<p>Una forma inteligente de continuar <a href=\"https:\/\/brand24.com\/blog\/es\/investigacion-de-la-competencia\/\" target=\"_blank\" rel=\"noopener\" title=\"investigaci\u00f3n de la competencia\">investigaci\u00f3n de la competencia<\/a> es utilizar un <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-el-seguimiento-y-analisis-de-los-medios-de-comunicacion\/\" target=\"_blank\" rel=\"noopener\" title=\"seguimiento de los medios de comunicaci\u00f3n\">seguimiento de los medios de comunicaci\u00f3n<\/a> herramienta como <strong>Brand24<\/strong>.<\/p>\n\n\n\n<p>Es una herramienta que <strong>recopila y analiza los mention de la marca a trav\u00e9s de<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de medios sociales como Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Telegram, Twitch y Bluesky.<\/li>\n\n\n\n<li>Medios de comunicaci\u00f3n, blogs, sitios de v\u00eddeo, podcasts y otros sitios web<\/li>\n\n\n\n<li>Boletines y plataformas de rese\u00f1as<\/li>\n<\/ul>\n\n\n\n<p>La mejor funci\u00f3n para descubrir a los competidores directos de Amazon es la&nbsp;<a href=\"https:\/\/brand24.com\/es\/asistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Asistente de marca AI\">Asistente de marca AI<\/a>.<\/p>\n\n\n\n<p>Piense en \u00e9l como ChatGPT para la supervisi\u00f3n de marcas, pero a\u00fan m\u00e1s especializado, ya que accede a fuentes de datos internas que son invisibles para los chatbots de IA disponibles p\u00fablicamente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1d153&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1d153\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"843\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-1140x843.jpg\" alt=\"brand24 asistente de marca ai para descubrir a los competidores de amazon\" class=\"wp-image-177808\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-1140x843.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-300x222.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-215x159.jpg 215w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El Asistente de Marca AI del Brand24 a\u00f1ade a\u00fan m\u00e1s contexto respaldado por datos a los rivales de Amazon.<\/figcaption><\/figure>\n\n\n\n<p><strong>Seg\u00fan el an\u00e1lisis del Asistente de Marca<\/strong>que concluye a partir de m\u00e9tricas como volumen de mentions, alcance y&nbsp;<a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00e1lisis de opiniones<\/a>&nbsp;datos, los cinco principales competidores de Amazon son <strong>Walmart, Flipkart, AliExpress, eBay y Etsy.<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Descubra a sus principales competidores en el mercado con Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"semrush\">03 Investigaci\u00f3n SEO<\/h3>\n\n\n\n<p>Contrariamente a lo que muchos piensan, la investigaci\u00f3n SEO no es s\u00f3lo marketing. <\/p>\n\n\n\n<p>De hecho, puede <strong>revelan marcas que luchan por aumentar su<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-en-linea\/\" target=\"_blank\" rel=\"noreferrer noopener\">visibilidad en l\u00ednea<\/a><strong>&nbsp;en las mismas frases y consultas que usted.<\/strong><\/p>\n\n\n\n<p>Herramientas SEO como <strong>Semrush<\/strong> analizar el tr\u00e1fico de b\u00fasqueda org\u00e1nica y de pago, palabras clave similares y tendencias de visibilidad para identificar a los competidores que est\u00e1n&nbsp;<strong>lucha activa con Amazon en los resultados de los motores de b\u00fasqueda<\/strong>.<\/p>\n\n\n\n<p>Semejante riqueza de datos a\u00f1ade otra capa a su investigaci\u00f3n competitiva, haci\u00e9ndola a\u00fan m\u00e1s precisa.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1d68b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1d68b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"632\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research.jpg\" alt=\"semrush para descubrir competidores\" class=\"wp-image-177807\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research.jpg 946w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research-300x200.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research-238x159.jpg 238w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La investigaci\u00f3n de Semrush confirma mi anterior descubrimiento de la competencia<\/figcaption><\/figure>\n\n\n\n<p>Como puede ver, seg\u00fan el an\u00e1lisis SEO de Semrush, Amazon compite con Walmart, eBay, Etsy y Target (ignoremos las plataformas de medios sociales y Wikipedia, que quedan fuera del sector de los mercados online).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazionperformance\">\u00bfC\u00f3mo le ir\u00e1 a Amazon en 2026?\u00a0<\/h2>\n\n\n\n<p>Ya que les he presentado tres t\u00e1cticas sobre c\u00f3mo identificar a los actores m\u00e1s significativos del sector minorista, pasemos a otro paso: <strong>\u00bfCu\u00e1l ser\u00e1 la situaci\u00f3n de la marca Amazon en 2026?<\/strong><\/p>\n\n\n\n<p>Para ello, he utilizado la pesta\u00f1a An\u00e1lisis de Brand24, que agrupa las m\u00e9tricas m\u00e1s esenciales para&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/es\/notoriedad-de-marca\/\">notoriedad de marca<\/a>.<\/p>\n\n\n\n<p><strong>A continuaci\u00f3n, se ofrece una breve descripci\u00f3n general del rendimiento de Amazon:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1d9af&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1d9af\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"728\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis.jpg\" alt=\"Pesta\u00f1a de an\u00e1lisis brand24 que presenta las m\u00e9tricas clave de amazon\" class=\"wp-image-177806\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis.jpg 593w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis-300x368.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis-130x159.jpg 130w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El rendimiento de Amazon<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de menciones&nbsp;<\/strong>- cu\u00e1ntas veces se hizo referencia a la marca en Internet.&nbsp;<strong>Amazon tiene 378.000 mention.<\/strong><\/li>\n\n\n\n<li><strong>N\u00famero de mention positivos<\/strong>&nbsp;- cu\u00e1ntas veces se hizo referencia a la marca de forma positiva.&nbsp;<strong>Amazon tiene 63.000 mention positivos<\/strong><\/li>\n\n\n\n<li><strong>N\u00famero de mention negativos&nbsp;<\/strong>- cu\u00e1ntas veces se hizo referencia a la marca de forma negativa.&nbsp;<strong>Amazon tiene 12.000 mention positivos<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/como-medir-el-alcance-de-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"Alcance en las redes sociales&nbsp;\">Alcance en las redes sociales<\/a> - el n\u00famero total de personas que podr\u00edan haber tenido contacto con el contenido de los medios sociales mentioning la marca.&nbsp;<strong>Amazon alcanza los 2.100 millones de usuarios en las redes sociales<\/strong><\/li>\n\n\n\n<li><strong>Alcance no social&nbsp;<\/strong>- el n\u00famero total de personas que podr\u00edan haber tenido contacto con contenidos de medios no sociales (es decir, sitios de noticias) mentioning la marca.&nbsp;<strong>Amazon llega a 7.800 millones de personas fuera de las redes sociales.<\/strong><\/li>\n\n\n\n<li><strong>Principal fuente de alcance&nbsp;<\/strong>- el medio con mayor cuota en <a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-de-marca\/\" title=\"visibilidad de marca\">visibilidad de marca<\/a>.&nbsp;<strong>En el caso de Amazon, se trata de sitios de noticias que generan alrededor del 75% del alcance total de la marca.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1dc8d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1dc8d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"872\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-1140x872.jpg\" alt=\"brand24 tabla de dominancia de alcance para amazon\" class=\"wp-image-177805\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-1140x872.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-300x230.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-208x159.jpg 208w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Las noticias son la fuente m\u00e1s importante de visibilidad para Amazon<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sentimiento general<\/strong>&nbsp;- una visi\u00f3n general que presenta la proporci\u00f3n de sentimientos positivos, negativos y neutros en todos los mention de la marca.&nbsp;<strong>Amazon tiene 22% positivos, 73% neutros y 5% negativos mention.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1df14&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1df14\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"917\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-1140x917.jpg\" alt=\"brand24 ai powered sentiment breakdown para amazon\" class=\"wp-image-177804\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-1140x917.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-300x241.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-198x159.jpg 198w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cuando mentioning Amazon en l\u00ednea, la gente suele utilizar frases neutras<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principal fuente de sentimiento positivo&nbsp;<\/strong>\u2013 La plataforma o canal con la mayor proporci\u00f3n de mention positivos.&nbsp;<strong>Para Amazon, las principales fuentes de mention positivos son los sitios de noticias.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1e1a0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1e1a0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"734\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-1140x734.jpg\" alt=\"an\u00e1lisis de m\u00e9tricas ai en brand24\" class=\"wp-image-177803\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-1140x734.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">En general, Instagram es la principal fuente de sentimiento positivo hacia Amazon<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principal fuente de sentimiento negativo<\/strong>&nbsp;\u2013 La plataforma o canal con la mayor proporci\u00f3n de mention negativos.&nbsp;<strong>Para Amazon, la principal fuente de negatividad es X (Twitter) con 12% negativos.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/puntuacion-de-la-presencia-en-linea\/\" target=\"_blank\" rel=\"noreferrer noopener\">Puntuaci\u00f3n de presencia<\/a>&nbsp;- una m\u00e9trica num\u00e9rica que indica la popularidad en l\u00ednea de una marca en un momento dado.&nbsp;<strong>La puntuaci\u00f3n de presencia de Amazon es de 96, lo que la convierte en una de las mejores marcas del mundo.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1e433&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1e433\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"532\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-1140x532.jpg\" alt=\"brand24 puntuaci\u00f3n de presencia en amazon\" class=\"wp-image-177802\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-1140x532.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-640x300.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-300x140.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-248x116.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La puntuaci\u00f3n de presencia de Amazon es sencillamente asombrosa.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Temas m\u00e1s populares en torno a una marca<\/strong>&nbsp;\u2013 Temas que tienen mayor peso en el total de debates sobre una marca concreta.&nbsp;<strong>En el caso de Amazon, los tres primeros son compras en l\u00ednea, libros y literatura, y belleza y cuidado de la piel.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lisis de las emociones&nbsp;<\/strong>- descomponer el sentimiento en emociones m\u00e1s detalladas.&nbsp;<strong>Cuando la gente habla de Amazon, los tres sentimientos principales son admiraci\u00f3n (64%), alegr\u00eda (13,6%) y asco (13,4%).<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1e6db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1e6db\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-1140x706.jpg\" alt=\"Un an\u00e1lisis detallado de las emociones realizado por Brand24 revela que la admiraci\u00f3n y la alegr\u00eda son los sentimientos dominantes cuando la gente habla de Amazon en Internet.\" class=\"wp-image-177801\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-1140x706.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-300x186.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-248x154.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Un an\u00e1lisis detallado de las emociones realizado por Brand24 revela que la admiraci\u00f3n y la alegr\u00eda son los sentimientos dominantes cuando la gente habla de Amazon en Internet.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Analiza tu marca en un minuto!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Ahora que tenemos datos reales sobre Amazon, veamos qu\u00e9 tal les va a otras plataformas de comercio electr\u00f3nico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topcompetitors\">Principales competidores de Amazon en 2026:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Walmart<\/strong><\/li>\n\n\n\n<li><strong>eBay<\/strong><\/li>\n\n\n\n<li><strong>Flipkart<\/strong><\/li>\n\n\n\n<li><strong>AliExpress<\/strong><\/li>\n\n\n\n<li><strong>Etsy<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"walmart\">01 Walmart<\/h3>\n\n\n\n<p>Walmart es un gigante minorista multinacional con sede en Estados Unidos que se ha forjado una posici\u00f3n dominante gracias a sus tiendas f\u00edsicas. Es tan grande que sigue siendo el mayor empleador privado del pa\u00eds.<\/p>\n\n\n\n<p>En lo que respecta al comercio electr\u00f3nico en Estados Unidos, <strong>Walmart es sin duda el mayor competidor de Amazon<\/strong> - un hecho confirmado por mis investigaciones con Google, AI, Brand24 y Semrush.<\/p>\n\n\n\n<p><strong>He aqu\u00ed una r\u00e1pida instant\u00e1nea de las m\u00e9tricas de rendimiento de Walmart:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de menciones:&nbsp;<\/strong>265,000<\/li>\n\n\n\n<li><strong>N\u00famero de mention positivos:&nbsp;<\/strong>36,000<\/li>\n\n\n\n<li><strong>N\u00famero de mention negativos:&nbsp;<\/strong>140,000<\/li>\n\n\n\n<li><strong>Alcance en las redes sociales:&nbsp;<\/strong>1.300 millones<\/li>\n\n\n\n<li><strong>Alcance no social:&nbsp;<\/strong>353 millones de euros<\/li>\n\n\n\n<li><strong>Principal fuente de alcance:&nbsp;<\/strong>TikTok<\/li>\n\n\n\n<li><strong>Sentimiento general:&nbsp;<\/strong>53% negativo, 14% positivo, 34% neutro<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento positivo:&nbsp;<\/strong>TikTok<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento negativo:&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Puntuaci\u00f3n de presencia:&nbsp;<\/strong>85<\/li>\n\n\n\n<li><strong>Temas m\u00e1s populares en torno a la marca:&nbsp;<\/strong>retirada de productos, problemas de seguridad, compras y ofertas<\/li>\n\n\n\n<li><strong>An\u00e1lisis de las emociones:&nbsp;<\/strong>asco (81,2 %), admiraci\u00f3n (11,5 %), alegr\u00eda (4,3 %), ira (1,6 %), tristeza (0,9 %), miedo (0,4 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1ebeb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1ebeb\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"776\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance.jpg\" alt=\"competidores de amazon - rendimiento de Walmart\" class=\"wp-image-177800\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance.jpg 634w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance-300x367.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance-130x159.jpg 130w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon frente a Walmart<\/h4>\n\n\n\n<p>El an\u00e1lisis competitivo de Amazon y Walmart no deja lugar a dudas: la marca de Jeff Bezos no s\u00f3lo es m\u00e1s popular, sino que adem\u00e1s goza de una cada vez mayor&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/es\/reputacion-de-marca\/\">reputaci\u00f3n de marca<\/a>!<\/p>\n\n\n\n<p>En este choque de titanes, Amazon emerge como ganador indiscutible.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1ee95&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1ee95\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"718\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-1140x718.jpg\" alt=\"comparaci\u00f3n amazon vs Walmart en Brand24\" class=\"wp-image-177799\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-1140x718.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-300x189.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-248x156.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ebay\">02 eBay<\/h3>\n\n\n\n<p>eBay es una plataforma de comercio electr\u00f3nico conocida sobre todo por sus subastas en l\u00ednea y sus ventas de consumidor a consumidor.&nbsp;<\/p>\n\n\n\n<p>A diferencia de Amazon y Walmart, eBay funciona principalmente como un mercado que conecta a millones de compradores y vendedores de todo el mundo.<\/p>\n\n\n\n<p>Aunque es mucho m\u00e1s peque\u00f1a que Amazon o Walmart en ingresos totales, <strong>eBay sigue siendo un potente nicho de mercado, sobre todo en art\u00edculos de segunda mano, coleccionables y \u00fanicos.<\/strong>.<\/p>\n\n\n\n<p><strong>He aqu\u00ed una r\u00e1pida instant\u00e1nea de las m\u00e9tricas de rendimiento de eBay:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de menciones:&nbsp;<\/strong>112,000<\/li>\n\n\n\n<li><strong>N\u00famero de mention positivos:&nbsp;<\/strong>17,000<\/li>\n\n\n\n<li><strong>N\u00famero de mention negativos:&nbsp;<\/strong>4,965<\/li>\n\n\n\n<li><strong>Alcance en las redes sociales:&nbsp;<\/strong>246 millones de euros<\/li>\n\n\n\n<li><strong>Alcance no social:&nbsp;<\/strong>303 millones de euros<\/li>\n\n\n\n<li><strong>Principal fuente de alcance:&nbsp;<\/strong>Noticias<\/li>\n\n\n\n<li><strong>Sentimiento general:&nbsp;<\/strong>15% positivo, 4% negativo, 80% neutro<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento positivo:&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento negativo:&nbsp;<\/strong>Reddit<\/li>\n\n\n\n<li><strong>Puntuaci\u00f3n de presencia:&nbsp;<\/strong>81<\/li>\n\n\n\n<li><strong>Temas m\u00e1s populares en torno a la marca:&nbsp;<\/strong>plataformas de comercio electr\u00f3nico, electr\u00f3nica y gadgets, moda<\/li>\n\n\n\n<li><strong>An\u00e1lisis de las emociones:&nbsp;<\/strong>admiraci\u00f3n (71%), asco (14,3 %), alegr\u00eda (8,7 %), tristeza (2,9 %), ira (2,6 %), miedo (0,4 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1f1ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1f1ec\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance.jpg\" alt=\"competidores de amazon - rendimiento de eBay\" class=\"wp-image-177797\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance.jpg 521w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance-300x364.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance-131x159.jpg 131w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon frente a eBay<\/h4>\n\n\n\n<p>Como era de esperar, Amazon tiene casi cuatro veces m\u00e1s presencia en Internet. Sin embargo, cuando se trata de su calidad, la diferencia no es tan grande.<\/p>\n\n\n\n<p>eBay goza de una buena reputaci\u00f3n y ha diversificado sus canales.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1f4a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1f4a5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison.jpg\" alt=\"comparaci\u00f3n amazon vs eBay en Brand24\" class=\"wp-image-177796\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Prueba Brand24, \u00a1la mejor herramienta para descubrir a la competencia!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"flipkart\">03 Flipkart<\/h3>\n\n\n\n<p>\u00a1Vayamos m\u00e1s all\u00e1 de Estados Unidos!<\/p>\n\n\n\n<p>Flipkart es la principal plataforma de comercio electr\u00f3nico de la India y el rival m\u00e1s peligroso de Amazon en el sur de Asia.&nbsp;<\/p>\n\n\n\n<p>Fundada en 2007, se ha convertido en una potencia digital que determina los h\u00e1bitos de compra en l\u00ednea en uno de los mercados de m\u00e1s r\u00e1pido crecimiento del mundo.<\/p>\n\n\n\n<p>A diferencia de eBay, que desempe\u00f1a un papel m\u00e1s especializado, <strong>Flipkart refleja directamente el modelo de negocio de Amazon: un amplio surtido de productos, una red log\u00edstica y campa\u00f1as impulsadas por los descuentos.<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Gracias a su conocimiento del mercado local y a su enfoque mobile-first, <strong>Flipkart ocupa una posici\u00f3n dominante en la India<\/strong>.<\/p>\n\n\n\n<p><strong>He aqu\u00ed una r\u00e1pida instant\u00e1nea de las m\u00e9tricas de rendimiento de Flipkart:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de menciones:&nbsp;<\/strong>105,000<\/li>\n\n\n\n<li><strong>N\u00famero de mention positivos:&nbsp;<\/strong>47,000<\/li>\n\n\n\n<li><strong>N\u00famero de mention negativos:&nbsp;<\/strong>6,284<\/li>\n\n\n\n<li><strong>Alcance en las redes sociales:&nbsp;<\/strong>1.100 millones<\/li>\n\n\n\n<li><strong>Alcance no social:&nbsp;<\/strong>171 millones de euros<\/li>\n\n\n\n<li><strong>Principal fuente de alcance:&nbsp;<\/strong>plataformas de v\u00eddeo (YouTube, etc.)<\/li>\n\n\n\n<li><strong>Sentimiento general:&nbsp;<\/strong>45% positivo, 6% negativo, 49% neutro<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento positivo:&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento negativo:&nbsp;<\/strong>X (Twitter)<\/li>\n\n\n\n<li><strong>Puntuaci\u00f3n de presencia:&nbsp;<\/strong>80<\/li>\n\n\n\n<li><strong>Temas m\u00e1s populares en torno a la marca:&nbsp;<\/strong>comercio electr\u00f3nico, redes sociales, ventas y lanzamientos de smartphones<\/li>\n\n\n\n<li><strong>An\u00e1lisis de las emociones:&nbsp;<\/strong>admiraci\u00f3n (72,8 %), asco (16,3 %), ira (4,2 %), alegr\u00eda (2,6 %), tristeza (3,9 %), miedo (0,2 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1f96b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1f96b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"779\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance.jpg\" alt=\"competidores de amazon - rendimiento de Flipkart\" class=\"wp-image-177795\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance.jpg 629w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance-300x372.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance-128x159.jpg 128w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon frente a Flipkart<\/h4>\n\n\n\n<p>A nivel mundial, Amazon es una marca mucho m\u00e1s reconocible. <\/p>\n\n\n\n<p>Lo que me llam\u00f3 la atenci\u00f3n es que <strong>Flipkart goza de una imagen de marca incre\u00edblemente positiva: 46% de mention positivos<\/strong> \u00a1es realmente asombroso!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1fc0e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1fc0e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison.jpg\" alt=\"comparaci\u00f3n amazon vs Flipkart en Brand24\" class=\"wp-image-177794\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison.jpg 969w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Las cosas cambiaron cuando apliqu\u00e9 un <strong>Filtro de geolocalizaci\u00f3n s\u00f3lo para la India<\/strong>. Toma, <strong>Amazon y Flipkart se enfrentan en la mayor\u00eda de las m\u00e9tricas<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Teniendo en cuenta que la India es un mercado en r\u00e1pido desarrollo y el pa\u00eds m\u00e1s poblado del mundo (con casi 1.500 millones de habitantes), Amazon deber\u00eda prestar especial atenci\u00f3n a su presencia all\u00ed.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad1fe90&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad1fe90\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"621\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance.jpg\" alt=\"amazon vs flipkart en la India comparaci\u00f3n en Brand24\" class=\"wp-image-177793\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance.jpg 973w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance-248x159.jpg 248w\" sizes=\"auto, (max-width: 973px) 100vw, 973px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aliexpress\">04 AliExpress<\/h3>\n\n\n\n<p>AliExpress, propiedad del grupo Alibaba, es una de las mayores plataformas de comercio electr\u00f3nico del mundo.&nbsp;<\/p>\n\n\n\n<p>A diferencia de Walmart o Flipkart, <strong>AliExpress no se centra principalmente en el dominio local, sino m\u00e1s bien en conectar a los fabricantes chinos con clientes de todo el mundo.<\/strong>.<\/p>\n\n\n\n<p>En los mercados occidentales, AliExpress se asocia a menudo con largos plazos de entrega y una calidad desigual de los productos. <\/p>\n\n\n\n<p>Sin embargo, sigue siendo un fuerte competidor por su enorme gama de productos, sus agresivos descuentos y sus crecientes mejoras en log\u00edstica.<\/p>\n\n\n\n<p><strong>He aqu\u00ed una r\u00e1pida instant\u00e1nea de las m\u00e9tricas de rendimiento de AliExpress:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de menciones:&nbsp;<\/strong>102,000<\/li>\n\n\n\n<li><strong>N\u00famero de mention positivos:&nbsp;<\/strong>19,000<\/li>\n\n\n\n<li><strong>N\u00famero de mention negativos:&nbsp;<\/strong>3,714<\/li>\n\n\n\n<li><strong>Alcance en las redes sociales:&nbsp;<\/strong>198 millones de euros<\/li>\n\n\n\n<li><strong>Alcance no social:&nbsp;<\/strong>155 millones de euros<\/li>\n\n\n\n<li><strong>Principal fuente de alcance:&nbsp;<\/strong>TikTok<\/li>\n\n\n\n<li><strong>Sentimiento general:&nbsp;<\/strong>19 % positivo, 4 % negativo, 77 % neutro<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento positivo:&nbsp;<\/strong>servicios de streaming de v\u00eddeo<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento negativo:&nbsp;<\/strong>Reddit<\/li>\n\n\n\n<li><strong>Puntuaci\u00f3n de presencia:&nbsp;<\/strong>78<\/li>\n\n\n\n<li><strong>Temas m\u00e1s populares en torno a la marca:&nbsp;<\/strong>ofertas de compras, concurso de plataformas, rese\u00f1as de productos<\/li>\n\n\n\n<li><strong>An\u00e1lisis de las emociones:&nbsp;<\/strong>admiraci\u00f3n (65,6 %), alegr\u00eda (12,8 %), asco (11,1 %), ira (6,5 %), tristeza (3 %), miedo (1 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad2021b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad2021b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"730\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance.jpg\" alt=\"competidores de amazon - rendimiento de AliExpress\" class=\"wp-image-177792\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance.jpg 592w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance-300x370.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance-129x159.jpg 129w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs Aliexpress<\/h4>\n\n\n\n<p>Una vez m\u00e1s, Amazon tiene una presencia en l\u00ednea cada vez m\u00e1s significativa que su competidor. La diferencia es visible en todas las m\u00e9tricas clave, especialmente las cuantitativas.<\/p>\n\n\n\n<p>Al mismo tiempo, AliExpress demuestra que las ofertas basadas en el precio y la viralidad social (especialmente en TikTok) a\u00fan pueden generar una participaci\u00f3n masiva.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad204a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad204a9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"620\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison.jpg\" alt=\"comparaci\u00f3n amazon vs aliexpress en Brand24\" class=\"wp-image-177791\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Prueba Brand24, \u00a1la mejor herramienta de an\u00e1lisis de la competencia!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"easy\">05 Etsy<\/h3>\n\n\n\n<p>Etsy es un mercado en l\u00ednea que conecta a vendedores independientes con compradores de todo el mundo y es <strong>centrado en art\u00edculos vintage, hechos a mano y \u00fanicos<\/strong>.<\/p>\n\n\n\n<p>Etsy no compite con Amazon en escala o precio. En su lugar, construye una plataforma de comercio electr\u00f3nico impulsada por la comunidad con especializaci\u00f3n en nichos.<\/p>\n\n\n\n<p><strong>He aqu\u00ed una r\u00e1pida instant\u00e1nea de las m\u00e9tricas de rendimiento de AliExpress:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de menciones:&nbsp;<\/strong>109,000<\/li>\n\n\n\n<li><strong>N\u00famero de mention positivos:&nbsp;<\/strong>32,000<\/li>\n\n\n\n<li><strong>N\u00famero de mention negativos:&nbsp;<\/strong>3,516<\/li>\n\n\n\n<li><strong>Alcance en las redes sociales:&nbsp;<\/strong>288 millones<\/li>\n\n\n\n<li><strong>Alcance no social:&nbsp;<\/strong>174 millones de euros<\/li>\n\n\n\n<li><strong>Principal fuente de alcance:&nbsp;<\/strong>plataformas de v\u00eddeo<\/li>\n\n\n\n<li><strong>Sentimiento general:&nbsp;<\/strong>19 % positivo, 4 % negativo, 77 % neutro<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento positivo:&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Principal fuente de sentimiento negativo:&nbsp;<\/strong>Reddit<\/li>\n\n\n\n<li><strong>Puntuaci\u00f3n de presencia:&nbsp;<\/strong>62<\/li>\n\n\n\n<li><strong>Temas m\u00e1s populares en torno a la marca:&nbsp;<\/strong>venta online, arte y artesan\u00eda hechos a mano, espiritual y m\u00edstico<\/li>\n\n\n\n<li><strong>An\u00e1lisis de las emociones:&nbsp;<\/strong>admiraci\u00f3n (70,5 %), alegr\u00eda (18,8 %), asco (7 %), tristeza (2,2 %), ira (1,1 %), miedo (0,4 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad20953&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad20953\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"766\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance.jpg\" alt=\"competidores de amazon - rendimiento de Etsy\" class=\"wp-image-177790\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance.jpg 623w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance-300x369.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance-129x159.jpg 129w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon frente a Etsy<\/h4>\n\n\n\n<p>Comparar la escala de Amazon y Etsy no tiene sentido. En su lugar, presta atenci\u00f3n a la reputaci\u00f3n y el posicionamiento de Etsy.<\/p>\n\n\n\n<p><strong>Etsy prospera gracias a la cuota de mention positivos (30%)<\/strong>lo que demuestra que la especializaci\u00f3n en nichos de mercado es una buena manera de hacerse con un trozo del pastel de Amazon.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad20be8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad20be8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison.jpg\" alt=\"comparaci\u00f3n amazon vs Etsy en Brand24\" class=\"wp-image-177789\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"detailed\">Comparaci\u00f3n detallada<\/h2>\n\n\n\n<p>Ahora, es el momento de echar un vistazo al panorama general del rendimiento de Amazon y sus principales competidores.<\/p>\n\n\n\n<p>A continuaci\u00f3n, puedes ver la ficha comparativa de Amazon, Walmart, eBay, Flipkart, AliExpress y Etsy.<\/p>\n\n\n\n<p>Cuando se trata de volumen, alcance, AVE y Presence Score de mentions, la empresa de Jeff Bezos es la dominadora indiscutible.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad20ea8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad20ea8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors.jpg\" alt=\"Comparaci\u00f3n de Amazon y sus principales rivales en el mercado del comercio electr\u00f3nico\" class=\"wp-image-177788\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors.jpg 968w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-248x159.jpg 248w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaci\u00f3n de Amazon y sus principales rivales en el mercado del comercio electr\u00f3nico<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\">Menciones&nbsp;<\/h3>\n\n\n\n<p>El gr\u00e1fico mentions confirma la estabilidad de Amazon. La \u00fanica marca que ocasionalmente disfruta de m\u00e1s exposici\u00f3n en l\u00ednea es Walmart.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad21121&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad21121\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-1140x428.jpg\" alt=\"Comparaci\u00f3n mentions\" class=\"wp-image-177787\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-1140x428.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-300x113.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-248x93.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Amazon tambi\u00e9n es bastante estable en t\u00e9rminos de sentimiento positivo y negativo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad2135e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad2135e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1127\" height=\"890\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison.jpg\" alt=\"comparaci\u00f3n de sentimientos\" class=\"wp-image-177786\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison.jpg 1127w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison-300x237.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison-201x159.jpg 201w\" sizes=\"auto, (max-width: 1127px) 100vw, 1127px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shareofvoice\">Parte de voz&nbsp;<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/es\/como-medir-la-cuota-de-voz\/\">Parte de voz<\/a>&nbsp;confirman el papel dominante de Amazon en el sector minorista.&nbsp;<\/p>\n\n\n\n<p>Sobre todo si tenemos en cuenta el alcance total de la marca, que es casi 4 veces superior al de Walmart, eBay, Flipkart, AliExpress y Etsy juntos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d597ad215d2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d597ad215d2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1122\" height=\"456\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison.jpg\" alt=\"comparaci\u00f3n de la cuota de voz\" class=\"wp-image-177785\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison.jpg 1122w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison-300x122.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison-248x101.jpg 248w\" sizes=\"auto, (max-width: 1122px) 100vw, 1122px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Reflexiones finales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon sigue siendo el l\u00edder indiscutible del comercio electr\u00f3nico mundial, pero fuertes rivales siguen configurando el mercado.<\/li>\n\n\n\n<li>Walmart, Flipkart, AliExpress, eBay y Etsy ganan cada una centr\u00e1ndose en sus puntos fuertes \u00fanicos.<\/li>\n\n\n\n<li>Incluso en un mercado dominado por gigantes, las estrategias de nicho pueden crear audiencias fieles y un impacto real.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" title=\"Iniciar una prueba gratuita de 14 d\u00edas de Brand24\">Iniciar una prueba gratuita de 14 d\u00edas de Brand24<\/a> y descubra detalles sobre cualquier marca de la competencia.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a1Los competidores de Amazon no duermen! Luchan constantemente por socavar el dominio del magnate de Bezos. \u00a1Descubre qu\u00e9 marcas compiten con Amazon y cu\u00e1les son sus ventajas!<\/p>","protected":false},"author":83,"featured_media":177798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-177781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/177781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=177781"}],"version-history":[{"count":5,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/177781\/revisions"}],"predecessor-version":[{"id":182028,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/177781\/revisions\/182028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/177798"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=177781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=177781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=177781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}