{"id":178474,"date":"2025-11-13T10:00:12","date_gmt":"2025-11-13T09:00:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=178474"},"modified":"2026-03-31T10:26:35","modified_gmt":"2026-03-31T08:26:35","slug":"actualizaciones-de-productos-octubre-de-2026","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/product-updates-october-2025\/","title":{"rendered":"Actualizaciones de productos de octubre de 2025: Inteligencia artificial y mayor seguridad"},"content":{"rendered":"<p><strong>Esta actualizaci\u00f3n hace que Brand24 mejore en tres cosas: filtrando mentions irrelevantes, proporcionando conocimientos de IA m\u00e1s precisos y manteniendo sus datos seguros.<\/strong><\/p>\n\n\n\n<p><strong>Esto es lo que ha cambiado y c\u00f3mo afecta a tu flujo de trabajo.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid 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768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principales conclusiones:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Smart Context Search utiliza la IA para comprender el contexto detr\u00e1s de los mention,<\/h4>\n                <p class=\"acf-key-takeaways__text\">reduciendo los resultados irrelevantes y facilitando el an\u00e1lisis de grandes conjuntos de datos. <\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Brand Assistant ofrece respuestas m\u00e1s precisas al trabajar con datos filtrados,<\/h4>\n                <p class=\"acf-key-takeaways__text\">para que cada visi\u00f3n refleje lo que est\u00e1s investigando en ese momento. <\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Las nuevas instrucciones de IA te ayudan a empezar a trabajar m\u00e1s r\u00e1pido,<\/h4>\n                <p class=\"acf-key-takeaways__text\">que le ofrece puntos de partida listos para flujos de trabajo comunes como la identificaci\u00f3n de cambios de sentimiento o la detecci\u00f3n de tendencias y personas influyentes clave.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">La autenticaci\u00f3n de dos factores (2FA) refuerza la protecci\u00f3n de las cuentas,<\/h4>\n                <p class=\"acf-key-takeaways__text\">a\u00f1adiendo un segundo paso de verificaci\u00f3n durante el inicio de sesi\u00f3n. Es una capa extra de seguridad que protege tu cuenta de accesos no autorizados.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">La barra de progreso del l\u00edmite Mention muestra tu uso en tiempo real,<\/h4>\n                <p class=\"acf-key-takeaways__text\">ofreci\u00e9ndole una visibilidad total y ayud\u00e1ndole a evitar l\u00edmites inesperados durante las campa\u00f1as.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"context-search\">01 <strong>Nuevo filtro basado en IA: B\u00fasqueda contextual inteligente<\/strong><\/h2>\n\n\n\n<p>Si alguna vez has abierto tu proyecto y has pensado: \u201cAqu\u00ed hay mucho ruido\u201d, este filtro resuelve exactamente ese problema.<\/p>\n\n\n\n<p><strong>La b\u00fasqueda contextual inteligente utiliza la IA para entender lo que quieres decir, no s\u00f3lo lo que escribes. <\/strong><\/p>\n\n\n\n<p><strong>En lugar de extraer todos los mention con una palabra clave, se centra s\u00f3lo en los que coinciden con el contexto real.<\/strong><\/p>\n\n\n\n<p>\ud83d\udc49 Ejemplo:<\/p>\n\n\n\n<p>Utilice la b\u00fasqueda contextual y busque <em>\"Coches el\u00e9ctricos Jaguar e innovaci\u00f3n\"<\/em>:<\/p>\n\n\n\n<p>\u2192 Ver\u00e1s debates sobre la marca y el tema.<\/p>\n\n\n\n<p>\u2192 No mentions aleatorios sobre el animal o contenidos no relacionados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e148fa4d2eb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e148fa4d2eb\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"599\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1-1140x599.png\" alt=\"\" class=\"wp-image-178477\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1-1140x599.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1-90x47.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u00bfC\u00f3mo funciona en la pr\u00e1ctica?<\/strong><\/p>\n\n\n\n<p>Una vez aplicado, Smart Context Search:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analiza el significado de los mention en su proyecto<\/li>\n\n\n\n<li>filtra los resultados irrelevantes<\/li>\n\n\n\n<li>sigue trabajando en los nuevos mention a medida que aparecen (sus resultados permanecen limpios a lo largo del tiempo, no s\u00f3lo en el momento de la b\u00fasqueda)<\/li>\n<\/ul>\n\n\n\n<p><strong>\u00bfD\u00f3nde se puede utilizar?<\/strong><\/p>\n\n\n\n<p>Es perfecto para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seguimiento de campa\u00f1as<\/strong> - rastrear conversaciones sobre un producto o hashtag espec\u00edfico.<\/li>\n\n\n\n<li><strong>Gesti\u00f3n de la reputaci\u00f3n<\/strong> - aislar los mention relacionados con una crisis o tendencia tem\u00e1tica.<\/li>\n\n\n\n<li><strong>An\u00e1lisis de la competencia<\/strong> - Entender c\u00f3mo habla la gente de sus competidores.<\/li>\n<\/ul>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:6px solid #e8f4ee; padding:16px; border-radius:8px; margin:20px 0;\">\n\u00a0\u00a0<p style=\"margin:0; font-weight:bold;\">\u26a0\ufe0f Nota<\/p>\n\u00a0\u00a0<p style=\"margin:10px 0 0 0;\">\n<i>Disponible como complemento para los planes Pro, Business y Enterprise.<\/i><br><br> P\u00f3ngase en contacto con su gestor de cuentas para obtener m\u00e1s informaci\u00f3n.\n\u00a0\u00a0<\/p>\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Pregunte por la b\u00fasqueda contextual<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/panel?utm_source=product&#038;utm_medium=blog&#038;utm_campaign=october_changes\" class=\"acf-simple-cta__btn\" target=\"\">Pregunte en el chat<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id2fa\">02 Mayor seguridad con <strong>Autenticaci\u00f3n de dos factores (2FA)<\/strong><\/h2>\n\n\n\n<p>Su cuenta Brand24 contiene datos valiosos, como mentions, informes y perspectivas, y ahora est\u00e1 m\u00e1s segura que nunca.<\/p>\n\n\n\n<p><strong>Con 2FA, obtendr\u00e1s una capa extra de protecci\u00f3n cada vez que te conectes. Adem\u00e1s de tu contrase\u00f1a, introducir\u00e1s un c\u00f3digo desde tu tel\u00e9fono. <\/strong><\/p>\n\n\n\n<p><strong>As\u00ed, aunque alguien consiga tu contrase\u00f1a, no podr\u00e1 acceder a tu cuenta.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e148fa4dc2f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e148fa4dc2f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"687\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/130-1cb7ce0656003ad5f524ec7a31146974cb4e45c0.png\" alt=\"\" class=\"wp-image-178483\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/130-1cb7ce0656003ad5f524ec7a31146974cb4e45c0.png 1120w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/130-1cb7ce0656003ad5f524ec7a31146974cb4e45c0-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/130-1cb7ce0656003ad5f524ec7a31146974cb4e45c0-300x184.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/130-1cb7ce0656003ad5f524ec7a31146974cb4e45c0-248x152.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/130-1cb7ce0656003ad5f524ec7a31146974cb4e45c0-90x55.png 90w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u00bfPor qu\u00e9 encenderlo?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Proteja sus datos de seguimiento<\/strong>, incluidos los mention sensibles, las percepciones y los resultados de las campa\u00f1as.<\/li>\n\n\n\n<li><strong>Proteja el acceso a sus proyectos e informes<\/strong>, Especialmente si varias personas utilizan la cuenta o comparten resultados internamente.<\/li>\n\n\n\n<li><strong>Bloquee los inicios de sesi\u00f3n no autorizados aunque se filtre su contrase\u00f1a<\/strong>, gracias al paso adicional de verificaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:6px solid #e8f4ee; padding:16px; border-radius:8px; margin:20px 0;\">\n\n  <p style=\"margin:0; font-weight:bold;\">\ud83d\udd10 Aprende a activar la autenticaci\u00f3n de dos factores.<\/p>\n\n  <p style=\"margin:10px 0 16px 0;\">\n    \u00bfQuiere proteger su cuenta? Siga la gu\u00eda paso a paso o vea c\u00f3mo activar 2FA en Brand24.\n  <\/p>\n\n  <!-- YouTube embed -->\n  <div style=\"position:relative; padding-bottom:56.25%; height:0; overflow:hidden; border-radius:6px;\">\n    <iframe \n      src=\"https:\/\/www.youtube.com\/embed\/I--nG3poRcA\" \n      title=\"C\u00f3mo activar 2FA en Brand24\"\n      frameborder=\"0\" \n      allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" \n      allowfullscreen\n style=\"position:absolute; top:0; left:0; width:100%; height:100%; border-radius:6px;\">\n    <\/iframe>\n  <\/div>\n\n  <!-- Help article link -->\n  <p style=\"margin:16px 0 0 0;\">\n    \ud83d\udc49 <a href=\"https:\/\/help.brand24.com\/en\/articles\/12643792-how-to-enable-2fa\" target=\"_blank\" rel=\"nofollow\">\n      Ver la gu\u00eda completa: C\u00f3mo activar 2FA\n    <\/a>\n  <\/p>\n\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Activa el 2FA en tu cuenta<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/account\/two-factor-authentication-settings\/?utm_source=product&#038;utm_medium=blog&#038;utm_campaign=october_changes\" class=\"acf-simple-cta__btn\" target=\"\">Ir a la configuraci\u00f3n<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brand-assistant\">03 M\u00e1s respuestas \u00fatiles de AI Brand Assistant<\/h2>\n\n\n\n<p>Brand Assistant ha recibido dos actualizaciones que facilitan el paso de mention sin procesar a informaci\u00f3n real: <strong>sugerencias preparadas <\/strong>y <strong>respuestas basadas en sus filtros.<\/strong><\/p>\n\n\n\n<p><strong>1. Empezar con una pregunta en lugar de un chat en blanco<\/strong><\/p>\n\n\n\n<p>Una de las partes inc\u00f3modas del chat AI es <em>saber c\u00f3mo empezar<\/em>. Lo abres y pasas un minuto pregunt\u00e1ndote qu\u00e9 preguntar.<\/p>\n\n\n\n<p><strong>Ahora, Brand Assistant le ofrece sugerencias ya creadas en torno a tareas de marketing habituales. <\/strong><\/p>\n\n\n\n<p><strong>As\u00ed, en lugar de escribir desde cero, puedes elegir una direcci\u00f3n y pasar directamente al an\u00e1lisis.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e148fa4e3dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e148fa4e3dc\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"690\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-1140x690.png\" alt=\"\" class=\"wp-image-178480\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-1140x690.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-1536x929.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-248x150.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-90x54.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Puedes utilizar estas indicaciones para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>analizar el sentimiento <\/strong>y detectar lo que impulsa los cambios<\/li>\n\n\n\n<li><strong>Buscar temas de actualidad <\/strong>en su mentions<\/li>\n\n\n\n<li><strong>identificar personas influyentes<\/strong> detr\u00e1s de la conversaci\u00f3n<\/li>\n\n\n\n<li><strong>explorar otras tareas de an\u00e1lisis habituales<\/strong> m\u00e1s r\u00e1pido<\/li>\n<\/ul>\n\n\n\n<p>Es un peque\u00f1o cambio, pero elimina el momento de \u201c\u00bfqu\u00e9 debo preguntar?\u201d y te lleva m\u00e1s r\u00e1pido a los puntos de vista.<\/p>\n\n\n\n<p><strong>2. Obtenga respuestas basadas en los datos exactos que est\u00e1 consultando<\/strong><\/p>\n\n\n\n<p>El Asistente de Marca tambi\u00e9n ha mejorado a la hora de entender lo que est\u00e1s viendo en la herramienta. <\/p>\n\n\n\n<p><strong>Ahora tiene en cuenta los filtros que has aplicado en las pesta\u00f1as Mentions, An\u00e1lisis y Comparaci\u00f3n. <\/strong><\/p>\n\n\n\n<p><strong>Eso significa que funciona en el fragmento exacto de datos que est\u00e1s viendo, no en todo el proyecto por defecto.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e148fa4e939&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e148fa4e939\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"595\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/dcfe.png\" alt=\"\" class=\"wp-image-178486\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/dcfe.png 1004w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/dcfe-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/dcfe-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/dcfe-248x147.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/dcfe-90x53.png 90w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>filtro para <strong>menciones negativas<\/strong><\/li>\n\n\n\n<li>pregunta: <strong>\"\u00bfQu\u00e9 caus\u00f3 la ca\u00edda del sentimiento la semana pasada?\"<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Brand Assistant analizar\u00e1 s\u00f3lo esos mention filtrados y explicar\u00e1 a qu\u00e9 se debe el cambio.<\/p>\n\n\n\n<p><strong>Se acabaron las respuestas gen\u00e9ricas.<\/strong> S\u00f3lo ideas basadas en el conjunto de datos que est\u00e1s investigando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"progress-bar\">03 <strong><strong>Mention Barra de progreso de l\u00edmites<\/strong><\/strong><\/h2>\n\n\n\n<p>\u00bfAlguna vez has alcanzado tu l\u00edmite mention de la nada? Te hemos pillado. Ahora puedes ver tu uso de mention directamente en la parte superior de tu panel de control.<\/p>\n\n\n\n<p><strong>Una barra de progreso muestra ahora cu\u00e1ntos mention has utilizado y lo cerca que est\u00e1s del l\u00edmite.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e148fa4ee46&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e148fa4ee46\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"316\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/411-a9b601b23047b556bbff183652975a2693e0709c.png\" alt=\"\" class=\"wp-image-178481\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/411-a9b601b23047b556bbff183652975a2693e0709c.png 1120w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/411-a9b601b23047b556bbff183652975a2693e0709c-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/411-a9b601b23047b556bbff183652975a2693e0709c-300x85.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/411-a9b601b23047b556bbff183652975a2693e0709c-248x70.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/411-a9b601b23047b556bbff183652975a2693e0709c-90x25.png 90w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Muestra claramente el n\u00famero de mention que has recogido (por ejemplo. <strong>48K de 100K<\/strong>) y lo cerca que est\u00e1s del l\u00edmite, para que puedas reaccionar antes de que se detenga tu monitorizaci\u00f3n.<\/p>\n\n\n\n<p>\ud83d\udc49 Es especialmente \u00fatil durante picos o campa\u00f1as activas, cuando el volumen mention puede crecer r\u00e1pidamente.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Echa un vistazo a la nueva barra de progreso.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/panel?utm_source=product&#038;utm_medium=blog&#038;utm_campaign=october_changes\" class=\"acf-simple-cta__btn\" target=\"\">Ir al panel<\/a>\n                    <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hemos pasado las \u00faltimas semanas haciendo que Brand24 sea m\u00e1s f\u00e1cil, inteligente y seguro de usar. Estas son las novedades y c\u00f3mo te ayudan.<\/p>","protected":false},"author":78,"featured_media":178502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[162,34,32],"class_list":["post-178474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update","tag-digital-marketing","tag-social-listening","tag-social-media-monitoring"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/178474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=178474"}],"version-history":[{"count":20,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/178474\/revisions"}],"predecessor-version":[{"id":182811,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/178474\/revisions\/182811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/178502"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=178474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=178474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=178474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}