{"id":181176,"date":"2026-02-10T09:21:30","date_gmt":"2026-02-10T08:21:30","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181176"},"modified":"2026-04-09T16:45:46","modified_gmt":"2026-04-09T14:45:46","slug":"estudio-de-caso-basico","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/base-case-study\/","title":{"rendered":"C\u00f3mo Base aument\u00f3 el tr\u00e1fico global de IA en 48,6% con Chatbeat"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Los resultados de un vistazo<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Mayor visibilidad general de la IA: Puntuaci\u00f3n de marca 50% \u2192 65% en ~2 meses.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Mejor colocaci\u00f3n en las respuestas de IA: posici\u00f3n media 8 \u2192 5; posici\u00f3n mediana 6 \u2192 3.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Salto competitivo: pas\u00f3 de #4 a #2 entre los competidores<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Visibilidad de la IA \u2192 tr\u00e1fico real: las sesiones de sitios web desde Gemini aumentan un 12\u00d7; desde Copilot aumentan un 60\u00d7.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Tr\u00e1fico global de IA: 48,6% de aumento<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principales conclusiones    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">La base abord\u00f3 la visibilidad de la IA como un canal de crecimiento y una prueba de marca<\/h4>\n                <p class=\"acf-key-takeaways__text\">El objetivo era ser la plataforma que los modelos de IA trataran como una autoridad, no s\u00f3lo como un nombre que aparece de vez en cuando.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">El trabajo comenz\u00f3 con una auditor\u00eda de referencia y un seguimiento continuo<\/h4>\n                <p class=\"acf-key-takeaways__text\">Lo hicieron para responder a las preguntas fundamentales: \u00bfaparece Base en las respuestas de AI, qu\u00e9 p\u00e1ginas se citan y c\u00f3mo se compara con la competencia?.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">El contenido se optimiz\u00f3 para la \u201cautoridad citable\".\"<\/h4>\n                <p class=\"acf-key-takeaways__text\">\u00bfC\u00f3mo? Con p\u00e1ginas originales m\u00e1s profundas, formatos amigables para las listas (clasificaciones\/comparaciones), referencias externas cre\u00edbles y estructura FAQ + esquema para facilitar la extracci\u00f3n.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">El impacto apareci\u00f3 donde importa<\/h4>\n                <p class=\"acf-key-takeaways__text\">Una mayor visibilidad de la IA, un claro aumento de la competitividad y un crecimiento del tr\u00e1fico de las plataformas de IA, sin depender de m\u00e9tricas meramente superficiales.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">Sobre la base<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/base.com\/en-US\/home\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Base<\/a><\/strong> es una plataforma de gesti\u00f3n de ventas de comercio electr\u00f3nico en la que conf\u00edan <strong>m\u00e1s de 30.000 empresas<\/strong> para potenciar sus operaciones globales. Dise\u00f1ado para equipos que venden a trav\u00e9s de m\u00faltiples canales, centraliza el procesamiento de pedidos, la gesti\u00f3n de productos, los listados del mercado, el env\u00edo y la automatizaci\u00f3n en una \u00fanica interfaz. <\/p>\n\n\n\n<p>La plataforma optimiza a\u00fan m\u00e1s los flujos de trabajo con herramientas especializadas para an\u00e1lisis, WMS, PIM, repricing e IA, al tiempo que ofrece un amplio ecosistema de <strong>M\u00e1s de 1.700 integraciones<\/strong> - incluidos los principales mercados, tiendas en l\u00ednea, programas de contabilidad y transportistas.<\/p>\n\n\n\n<p><strong>Destacado en este estudio de caso:<\/strong><\/p>\n\n\n\n<p><strong>Karina Kondraciuk <\/strong>- Especialista s\u00e9nior en SEO en Base. Dirige la estrategia de visibilidad org\u00e1nica de la marca, aprovechando su amplia experiencia en SEO en los sectores del comercio electr\u00f3nico y los servicios. En la actualidad, conecta la optimizaci\u00f3n t\u00e9cnica con la estrategia de contenidos, ampliando el alcance de la marca en la b\u00fasqueda de IA a trav\u00e9s de la Optimizaci\u00f3n Generativa de Motores (GEO).<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Mejore la visibilidad de su IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Desaf\u00edo<\/h2>\n\n\n\n<p>Cuando la IA empez\u00f3 a dominar la conversaci\u00f3n, el equipo de Base la trat\u00f3 como una <strong>nuevo canal de captaci\u00f3n de clientes<\/strong> - pero la motivaci\u00f3n no era s\u00f3lo el rendimiento.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Tambi\u00e9n ten\u00edan un objetivo muy \u201cde marca\u201d: <strong>demostrar que los modelos de IA los ven como una autoridad<\/strong> y en realidad <strong>utilizar sus contenidos como fuente de confianza<\/strong>.<\/p>\n\n\n\n<p>Empezaron a trabajar en la visibilidad de la IA en <strong>Mayo de 2025<\/strong>, con dos retos fundamentales en mente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprender la intenci\u00f3n del usuario de IA:<\/strong> lo que la gente <em>realmente<\/em> preguntar en las herramientas de IA - y para qu\u00e9 preguntas quiere Base ser la respuesta por defecto.<\/li>\n\n\n\n<li><strong>Deje de operar en la oscuridad:<\/strong> Sin datos concretos, es casi imposible saber si las actualizaciones de contenido y las mejoras del sitio web est\u00e1n cambiando realmente la visibilidad en las respuestas del modelo.<\/li>\n<\/ul>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">La mayor ventaja de Chatbeat es que ya no estamos adivinando. Podemos ver realmente el impacto de lo que hacemos. Al igual que en SEO o en las campa\u00f1as de pago, necesitas pruebas de que est\u00e1 funcionando, no puedes operar \u201ca oscuras\u201d. Chatbeat nos permite comprobar si estamos apareciendo en las respuestas de AI y si las m\u00e9tricas est\u00e1n creciendo.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karina Kondraciuk                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Especialista s\u00e9nior en SEO en Base<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\">Estrategia<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-monitor-amp-diagnose-are-we-visible-to-llms-at-all\">1. Supervisar y diagnosticar - \u201c\u00bfSomos visibles para los LLM en absoluto?\u201d<\/h3>\n\n\n\n<p>Part\u00edan de una base, no de suposiciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verificado si el sitio es <strong>accesible a los LLM<\/strong> y si el contenido es <strong>realmente visible<\/strong><\/li>\n\n\n\n<li>Comprobado si <strong>aparecen en las respuestas de AI y en las fuentes<\/strong>, y c\u00f3mo se compara con la competencia.<\/li>\n<\/ul>\n\n\n\n<p><strong>D\u00f3nde encaja Chatbeat:<\/strong> un cuadro de mandos + la vista Fuentes para confirmar: <em>\u00bfaparecemos nosotros, qui\u00e9n aparece en su lugar, y las m\u00e9tricas tienden al alza?<\/em>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de989f0d9d3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de989f0d9d3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"587\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-1140x587.png\" alt=\"Cuadro de mandos de Chatbeat que muestra las fuentes clave, los modelos en los que influyen y % de cobertura.\" class=\"wp-image-181178\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-1140x587.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-1536x791.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-248x128.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cuadro de mandos de Chatbeat que muestra las fuentes clave<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-map-prompts-from-broad-questions-to-product-driven-branches\">2. Mapa de indicaciones: desde preguntas generales hasta ramas orientadas al producto<\/h3>\n\n\n\n<p>El reto inicial era doble: <em>lo que realmente preguntan los usuarios<\/em> y <em>qu\u00e9 preguntas quieren ganar<\/em>. Su proceso:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Empez\u00f3 con preguntas de categor\u00edas amplias como <strong>\u201c\u00bfQu\u00e9 sistema de gesti\u00f3n del comercio electr\u00f3nico debo elegir?\u201d<\/strong><\/li>\n\n\n\n<li>Los dividi\u00f3 en ramas tem\u00e1ticas<\/li>\n\n\n\n<li>Conjuntos de mensajes creados en torno a <strong>las funciones de sus productos<\/strong>, As\u00ed que el seguimiento se ajust\u00f3 a lo que pod\u00edan responder de forma cre\u00edble.<\/li>\n<\/ol>\n\n\n\n<p><strong>D\u00f3nde encaja Chatbeat:<\/strong> Las indicaciones sugeridas fueron un gran acelerador cuando resultaba dif\u00edcil encontrar las indicaciones adecuadas.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Las sugerencias de Chatbeat nos han ayudado mucho. Encontrar los mensajes adecuados fue dif\u00edcil, y sus recomendaciones nos facilitaron mucho las cosas.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karina Kondraciuk                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Especialista s\u00e9nior en SEO en Base<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de989f0e631&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de989f0e631\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1174\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31.png\" alt=\"Panel de Chatbeat con sugerencias.\" class=\"wp-image-181180\" style=\"width:500px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31.png 1024w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-300x344.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-139x159.png 139w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-79x90.png 79w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El panel de Chatbeat muestra \u2018Sugerencias\u2019.\u2019<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-optimize-for-citable-authority-content-formats-and-credibility\">3. Optimizar la \u201cautoridad citable\u201d: contenido, formatos y credibilidad.<\/h3>\n\n\n\n<p>Identificaron la mayor palanca como <em>c\u00f3mo se escriben los contenidos<\/em> y facilit\u00f3 la confianza y la reutilizaci\u00f3n de los modelos:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Palanca de optimizaci\u00f3n                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Lo que hicieron                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Por qu\u00e9 es importante para la visibilidad del LLM                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p>Contenido profundo y original<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>P\u00e1ginas \u00fanicas y detalladas que responden a preguntas reales de los usuarios<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Aumenta la \u201cdensidad de autoridad\u201d y proporciona a los modelos material m\u00e1s s\u00f3lido para reutilizar y citar.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p>Clasificaciones y comparaciones<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Se han a\u00f1adido clasificaciones\/comparaciones tras detectar que las preguntas supervisadas suelen provocar respuestas en forma de lista.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Los LLM suelen responder en <strong>enumera<\/strong> - estos formatos se ajustan a la estructura de salida y se extraen m\u00e1s f\u00e1cilmente<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p>Fuentes externas de confianza<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Afirmaciones respaldadas con referencias cre\u00edbles de terceros<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Mejora <strong>fiabilidad<\/strong> cuando los modelos eval\u00faan en qu\u00e9 fuentes basarse<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p>FAQ + datos estructurados<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Despliegue de las secciones de preguntas frecuentes en la mayor\u00eda de las subp\u00e1ginas (lenguaje natural, tono experto) e implantaci\u00f3n de <strong>Esquema de las FAQ<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Facilita la extracci\u00f3n de respuestas y mejora la legibilidad mec\u00e1nica de las preguntas y respuestas.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p>llms.txt<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Implementado <strong>llms.txt<\/strong> destacando las funciones de los productos, las p\u00e1ginas clave y los contenidos seleccionados como \u201cfuente preferente\u201d; vio <strong>G\u00e9minis<\/strong> posiciones se vuelven m\u00e1s estables y consistentemente altas despu\u00e9s.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ayuda a dirigir los modelos hacia las p\u00e1ginas adecuadas y puede reducir la volatilidad en las indicaciones centradas en los productos.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p><strong>D\u00f3nde encaja Chatbeat:<\/strong> la visibilidad + la supervisi\u00f3n de las fuentes se convirtieron en el bucle de retroalimentaci\u00f3n para la iteraci\u00f3n.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Con Chatbeat, nos dimos cuenta de que las preguntas que controlamos a menudo incluyen clasificaciones y comparaciones. As\u00ed que hemos a\u00f1adido m\u00e1s contenidos de este tipo a nuestra estrategia, y estamos planeando a\u00fan m\u00e1s.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karina Kondraciuk                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Especialista s\u00e9nior en SEO en Base<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de989f0fffa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de989f0fffa\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-1140x596.png\" alt=\"\" class=\"wp-image-181185\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-1140x596.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-1536x804.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-90x47.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cuadro de mandos de Chatbeat que muestra las fuentes clave para las fuentes base y los modelos en los que influyen.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">Resultados<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-stronger-overall-ai-visibility\">1. Mayor visibilidad general de la IA<\/h3>\n\n\n\n<p>Base logr\u00f3 un claro aumento de la visibilidad de la IA en todos los modelos supervisados (a 26 de enero de 2026)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Puntuaci\u00f3n de la marca:<\/strong> <strong>50% \u2192 65%<\/strong> en ~2 meses&nbsp;<\/li>\n\n\n\n<li><strong>Posici\u00f3n media en las respuestas del LLM:<\/strong> <strong>8 \u2192 5<\/strong><\/li>\n\n\n\n<li><strong>Posici\u00f3n mediana: 3 (frente a 6 en octubre)<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de989f1090b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de989f1090b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-1140x564.png\" alt=\"Panel de Chatbeat con los principales resultados del proyecto Base desde su puesta en marcha.\" class=\"wp-image-181186\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-1536x759.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cuadro de mandos Chatbeat con resultados clave de rendimiento<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de989f11186&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de989f11186\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-1140x561.png\" alt=\"Chatbeat dashboard with key performance results for the Base project for the past 30 days (as of 26.01.2026).\" class=\"wp-image-181187\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-1140x561.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-1536x756.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-248x122.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cuadro de mandos Chatbeat con los principales resultados del proyecto Base de los \u00faltimos 30 d\u00edas<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-competitive-leap\">2. Salto competitivo<\/h3>\n\n\n\n<p>La base pas\u00f3 de un <strong>Posici\u00f3n #4<\/strong> (antes de diciembre) a <strong>#2 entre los competidores<\/strong> en los \u00faltimos 30 d\u00edas, convirtiendo la visibilidad de la IA en una ventaja competitiva real, no s\u00f3lo en un progreso incremental.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de989f119e2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de989f119e2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"526\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-1140x526.png\" alt=\"Cuadro de mandos de Chatbeat que muestra el ranking de Marcas con Base como #2 (a 26.01.2026).\" class=\"wp-image-181181\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-1140x526.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-1536x708.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-248x114.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El panel de Chatbeat muestra el \u2018Ranking de marcas\u2019<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-visibility-traffic-real-sessions-not-vanity-metrics\">3. Visibilidad \u2192 tr\u00e1fico (sesiones reales, no m\u00e9tricas de vanidad).<\/h3>\n\n\n\n<p>El crecimiento no se limit\u00f3 a las \u201cpuntuaciones\u201d dentro de las herramientas, sino que se tradujo en visitas al sitio desde plataformas de IA:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00e9minis:<\/strong> <strong>12\u00d7<\/strong> m\u00e1s sesiones (mayo \u2192 diciembre)<\/li>\n\n\n\n<li><strong>Copiloto:<\/strong> <strong>60\u00d7<\/strong> m\u00e1s sesiones (mayo \u2192 diciembre)<\/li>\n\n\n\n<li><strong>Tr\u00e1fico global de IA:<\/strong> <strong>48,6% superior<\/strong> en el pico de noviembre frente a mayo<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-for-other-brands\">Para llevar a otras marcas<\/h2>\n\n\n\n<p>Preguntamos <strong>Karina<\/strong> qu\u00e9 pueden hacer otras marcas para replicar los resultados de Base. Este es su manual pr\u00e1ctico:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Tr\u00e1telo como SEO: es un marat\u00f3n, no una campa\u00f1a puntual. La constancia gana.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Empiece con la supervisi\u00f3n + un mapa de preguntas: sepa qu\u00e9 pregunta realmente la gente en las herramientas de IA y d\u00f3nde quiere \u201cintroducir\u201d las respuestas.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">La autoridad proviene de la sustancia: contenido experto y original respaldado con preguntas frecuentes y fuentes externas de confianza (especialmente si no tiene su propia investigaci\u00f3n que citar).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Redoblar la apuesta por formatos adaptados a los LLM: clasificaciones, comparaciones, listas de comprobaci\u00f3n, definiciones, im\u00e1genes\/infograf\u00edas bien descritas y contenidos de v\u00eddeo (por ejemplo, YouTube).<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>No descuide los fundamentos del SEO:<\/strong> y la visibilidad de su IA tiende a aumentar con el crecimiento cl\u00e1sico del SEO.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Mejore la visibilidad de su IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Base abord\u00f3 la visibilidad de la IA tanto como un canal de crecimiento como un punto de prueba de marca: el objetivo era ser la plataforma que los modelos de IA tratasen como una autoridad.<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181176","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/181176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=181176"}],"version-history":[{"count":8,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/181176\/revisions"}],"predecessor-version":[{"id":181471,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/181176\/revisions\/181471"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=181176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=181176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=181176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}