{"id":181447,"date":"2026-02-16T12:54:49","date_gmt":"2026-02-16T11:54:49","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181447"},"modified":"2026-04-14T16:30:37","modified_gmt":"2026-04-14T14:30:37","slug":"estudio-de-caso-rankomat","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/rankomat-case-study\/","title":{"rendered":"C\u00f3mo Rankomat.pl aument\u00f3 la visibilidad de su AI Overview en 100%"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Los resultados de un vistazo<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Las consultas de b\u00fasqueda en las que aparece el dominio Rankomat en la visi\u00f3n general de la IA de Google se han duplicado, pasando de 47.000 palabras clave en mayo a 100.000 en enero (Fuente: Senuto)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Su puntuaci\u00f3n de marca aument\u00f3 10 puntos porcentuales, de 70% a 80% (de octubre de 2025 a enero de 2026).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">La posici\u00f3n de Rankomat en respuestas generadas por IA ha mejorado en 42% en los \u00faltimos 4 meses.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">1% de las adquisiciones proceden del tr\u00e1fico LLM, y esta cifra aumenta en 0,1-0,2 pp MoM.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Ahora tienen una mayor estabilidad de citas. Rankomat es de forma m\u00e1s constante la fuente de citas n\u00famero 1 en su categor\u00eda.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principales conclusiones    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Problema<\/h4>\n                <p class=\"acf-key-takeaways__text\">Rankomat identific\u00f3 el problema a tiempo. AI Overview comenz\u00f3 a responder a las consultas clave en las que se estaban posicionando. Esto provoc\u00f3 menos clics en sus fuentes y debilit\u00f3 el tr\u00e1fico org\u00e1nico del dominio.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Objetivo<\/h4>\n                <p class=\"acf-key-takeaways__text\">Se fijaron el nuevo objetivo de dominar las respuestas de AI Overview, especialmente en las consultas clave relacionadas con su sector, como hac\u00edan antes con el SEO tradicional.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Ejecuci\u00f3n<\/h4>\n                <p class=\"acf-key-takeaways__text\">Rankomat utiliz\u00f3 Chatbeat para controlar la volatilidad y detectar los cambios en las indicaciones que pod\u00edan producirse en cualquier momento. Su optimizaci\u00f3n mediante IA se centr\u00f3 en inspeccionar las fuentes citadas, analizar por qu\u00e9 la IA las consideraba lo suficientemente autorizadas como para citarlas y editar su propio contenido bas\u00e1ndose en esos datos.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Resultado<\/h4>\n                <p class=\"acf-key-takeaways__text\">Comenzaron su trabajo de optimizaci\u00f3n de la IA en octubre de 2025. Desde entonces, su visibilidad y posici\u00f3n en AI Overview answers han mejorado y se han estabilizado.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">Acerca de Rankomat<\/h2>\n\n\n\n<p><a href=\"https:\/\/rankomat.pl\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Rankomat<\/a> es una plataforma de comparaci\u00f3n que ayuda a los clientes a encontrar y elegir r\u00e1pidamente productos financieros y de seguros que se ajusten a sus necesidades. <\/p>\n\n\n\n<p>Se toma la ardua tarea de revisar todas las ofertas y clasificarlas en funci\u00f3n de las necesidades de los clientes. De este modo, ahorra mucho tiempo y permite a los clientes elegir r\u00e1pidamente las opciones m\u00e1s adecuadas con el m\u00ednimo esfuerzo. <\/p>\n\n\n\n<p>Adem\u00e1s, cuentan con un equipo de 200 asesores profesionales que pueden aconsejar sobre qu\u00e9 plan o compa\u00f1\u00eda elegir.<\/p>\n\n\n\n<p><strong>Destacado en este estudio de caso:<\/strong><\/p>\n\n\n\n<p><strong>Damian Lutowski<\/strong> - Responsable de Crecimiento Org\u00e1nico en Rankomat.pl<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Mejore la visibilidad de su IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Desaf\u00edo<\/h2>\n\n\n\n<p>Como muchas otras empresas, Rankomat sinti\u00f3 el impacto de la visi\u00f3n general de la IA de Google casi de inmediato.<\/p>\n\n\n\n<p>Tras el lanzamiento de AIO en marzo de 2025, el tr\u00e1fico org\u00e1nico de Rankomat cay\u00f3 en 30%. Esto les llev\u00f3 a asociarse r\u00e1pidamente e investigar la causa de la ca\u00edda, as\u00ed como una soluci\u00f3n para compensarla.<\/p>\n\n\n\n<p>Como Damian mentioned, el golpe fue especialmente duro porque Rankomat.pl hab\u00eda construido a\u00f1os de rendimiento SEO en una gran biblioteca de seguros de hoja perenne y el contenido de las finanzas - m\u00e1s de 2.500 gu\u00edas.<\/p>\n\n\n\n<p>Antes, este contenido atra\u00eda de forma fiable a los usuarios de alto nivel. Desde AIO, de repente ha empezado a resumirse directamente en los resultados de b\u00fasqueda, lo que ha provocado un descenso dr\u00e1stico de los clics. As\u00ed que empezaron a preguntarse, <strong>\u201c\u00bfC\u00f3mo mantenernos presentes y competitivos cuando las respuestas llegan antes de que los usuarios hagan clic?\u201d.\u201d<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Si a\u00fan no tenemos un gran tr\u00e1fico de LLMs, entonces AI Overview tiene que ser \u2018reclamada\u2019.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de Crecimiento Org\u00e1nico<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"goal\">Objetivo<\/h2>\n\n\n\n<p>Una vez que el equipo defini\u00f3 el problema, decidi\u00f3 empezar a trabajar para resolverlo.<\/p>\n\n\n\n<p>Eso significaba mejorar su visibilidad general en los modelos de IA, con un fuerte enfoque en la visi\u00f3n general de la IA de Google.<\/p>\n\n\n\n<p>A partir de ahora, no se trataba s\u00f3lo de optimizar sus contenidos para las clasificaciones tradicionales. Quer\u00edan <strong>empiezan a aparecer sistem\u00e1ticamente en las respuestas de AIO.<\/strong><\/p>\n\n\n\n<p>Para Rankomat, esto significaba ambas cosas: preguntas cr\u00edticas para su marca y preguntas con una gran demanda y un gran potencial de tr\u00e1fico.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Para 2026, en IA, nuestro \u00fanico KPI es la visibilidad en AI Overview.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de Crecimiento Org\u00e1nico<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-chatbeat\">Por qu\u00e9 Chatbeat<\/h2>\n\n\n\n<p id=\"id1-reputation-control-in-llm-responses\">Damian y su equipo eligieron Chatbeat para ayudarles a alcanzar su objetivo. La herramienta llenaba un vac\u00edo que las herramientas SEO de su arsenal no pod\u00edan cubrir: mejorar la visibilidad de la IA en sus avisos.<\/p>\n\n\n\n<p>Las otras herramientas que utilizaban eran suficientes para el SEO cl\u00e1sico, pero carec\u00edan de informaci\u00f3n sobre las indicaciones y preguntas que hac\u00edan los usuarios en AI Overview.&nbsp;<\/p>\n\n\n\n<p>Chatbeat les ayud\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>comprobar las fuentes que AIO utiliz\u00f3 en sus respuestas y convertirlas en mejoras de contenido procesables<\/li>\n\n\n\n<li>identificar las preguntas que deben controlarse (con la ayuda de \u201cSugerencias\u201d)<\/li>\n\n\n\n<li>ver si Rankomat.pl incluso aparece en AI Overview \/ LLM respuestas y, en caso afirmativo, c\u00f3mo<\/li>\n\n\n\n<li>seguimiento de la volatilidad a lo largo del tiempo<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Las preguntas sugeridas son \u00fatiles. Para los usuarios, pasar de las \u2018palabras clave\u2019 a las preguntas completas puede ser dif\u00edcil, y a nosotros nos pasaba lo mismo internamente. A veces volvemos a caer en los viejos h\u00e1bitos, pero las sugerencias facilitan mucho la transici\u00f3n.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de Crecimiento Org\u00e1nico<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-they-use-chatbeat\">C\u00f3mo utilizan Chatbeat<\/h2>\n\n\n\n<p>Cuando se lanz\u00f3 AIO, se redujo el n\u00famero de clics que Rankomat hab\u00eda captado anteriormente de su contenido evergreen. Por eso, el equipo se centr\u00f3 en supervisar y mejorar su presencia dentro de las respuestas de IA.<\/p>\n\n\n\n<p>He aqu\u00ed c\u00f3mo lo hicieron<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Mejore la visibilidad de su IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-monitoring-visibility-in-ai-overview-and-other-llm-answers\">1. Control de la visibilidad en AI Overview y otras respuestas del LLM<\/h3>\n\n\n\n<p>En primer lugar, las pistas de Rankomat.pl <strong>si aparecen en la visi\u00f3n general de la IA de Google<\/strong> y c\u00f3mo cambia esa presencia con el tiempo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edb0d7ebf20&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edb0d7ebf20\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"556\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-1140x556.png\" alt=\"Visi\u00f3n general de Chatbeat para Rankomat.pl, mostrando la visibilidad general en AI Overview.\" class=\"wp-image-181454\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-1140x556.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-1536x750.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-300x146.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-248x121.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visi\u00f3n general de Chatbeat para Rankomat.pl, mostrando la visibilidad general en AI Overview.<\/figcaption><\/figure>\n\n\n\n<p>Supervisan dos conjuntos de indicaciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>preguntas cr\u00edticas para la marca<\/strong> - en las que tienen que aparecer<\/li>\n\n\n\n<li><strong>preguntas relacionadas con el tr\u00e1fico<\/strong> - para las que quieren posicionarse por la mayor demanda<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edb0d7ec3ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edb0d7ec3ce\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"678\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-1140x678.png\" alt=\"Vista de tendencias de Chatbeat que muestra la posici\u00f3n de Rankomat.pl en AI Overview para un prompt rastreado.\" class=\"wp-image-181451\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-1140x678.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-1536x913.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-248x147.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-90x53.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vista de tendencias de Chatbeat que muestra la posici\u00f3n de Rankomat.pl en AI Overview para un prompt rastreado.<\/figcaption><\/figure>\n\n\n\n<p>Y si alguna vez has intentado hacer un seguimiento de la visi\u00f3n general de la IA y otros resultados del LLM, sabes lo engorroso que puede llegar a ser. Esos resultados a veces pueden cambiar varias veces al d\u00eda. <\/p>\n\n\n\n<p>Esa es exactamente la raz\u00f3n por la que Rankomat utiliza <strong>Chatbeat como herramienta de instant\u00e1neas<\/strong> que r\u00e1pidamente <strong>detecta esta alterabilidad<\/strong>. Tambi\u00e9n les ayuda <strong>detectar ca\u00eddas repentinas<\/strong> y confirmar cuando algo cambia materialmente.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Las salidas de AIO pueden cambiar varias veces al d\u00eda, pero la instant\u00e1nea de Chatbeat nos ayuda a detectar la volatilidad y las ca\u00eddas repentinas.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de Crecimiento Org\u00e1nico<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-competitive-benchmarking-in-ai\">2. Benchmarking competitivo en IA<\/h3>\n\n\n\n<p>Tambi\u00e9n utilizan Chatbeat para <strong>comparaci\u00f3n de Rankomat.pl con los principales competidores<\/strong> (por ejemplo, MUBI, PZU, Warta). Realizan un seguimiento principalmente de dos indicadores: Cuota de voz y visibilidad global en las respuestas de AI.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edb0d7ecb3e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edb0d7ecb3e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-1140x350.png\" alt=\"Cuota de voz de Rankomat.pl frente a los principales competidores a trav\u00e9s de modelos de IA (Chatbeat)\" class=\"wp-image-181458\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-1140x350.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-1536x471.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-300x92.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-248x76.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-90x28.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cuota de voz de Rankomat.pl frente a los principales competidores a trav\u00e9s de modelos de IA (Chatbeat)<\/figcaption><\/figure>\n\n\n\n<p>La \u201cpuntuaci\u00f3n de marca\u201d de Chatbeat es la m\u00e9trica de alto nivel a la que recurren la mayor\u00eda de las partes interesadas de la empresa. Sin embargo, el equipo de Damian lo trata de forma diferente. Para ellos, es m\u00e1s una se\u00f1al aproximada que un KPI concreto. B\u00e1sicamente, es una forma r\u00e1pida de comprobar qui\u00e9n aparece en las respuestas de la IA y d\u00f3nde falta Rankomat.pl.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edb0d7ecf89&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edb0d7ecf89\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"782\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53.png\" alt=\"Gr\u00e1fico de Chatbeat que muestra Rankomat.pl frente a sus competidores para una consulta de baja cobertura.\" class=\"wp-image-181457\" style=\"width:500px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-300x297.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-161x159.png 161w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-80x80.png 80w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gr\u00e1fico de Chatbeat que muestra Rankomat.pl frente a sus competidores para una consulta de baja cobertura.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-source-inspection-to-reverse-engineer-why\">3. Inspecci\u00f3n en origen para aplicar ingenier\u00eda inversa al \u201cpor qu\u00e9\u201d<\/h3>\n\n\n\n<p>Adem\u00e1s, el equipo empieza a buscar el \u201cpor qu\u00e9\u201d cuando Rankomat.pl observa un descenso en una fuente importante. Abren la pregunta, examinan lo que se ha citado y hacen clic en las fuentes para ver lo que la IA ha utilizado de ellas.<\/p>\n\n\n\n<p>Esas conclusiones sirven de base para debates internos y experimentos de contenidos: qu\u00e9 a\u00f1adir, reestructurar o aclarar en sus propias p\u00e1ginas para aumentar la probabilidad de que se utilicen como fuente en futuras respuestas de IA.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edb0d7ed3e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edb0d7ed3e7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-1140x519.png\" alt=\"Fuentes clave&quot; de Chatbeat: una tabla con las fuentes m\u00e1s citadas y los modelos de inteligencia artificial en los que aparecen.\" class=\"wp-image-181459\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-1140x519.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-1536x700.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-248x113.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-90x41.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fuentes clave\u201c de Chatbeat: una tabla con las fuentes m\u00e1s citadas y los modelos de inteligencia artificial en los que aparecen.<\/figcaption><\/figure>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Entramos en los detalles del aviso, vemos las fuentes que aparecen, visitamos esas p\u00e1ginas y analizamos lo que el LLM podr\u00eda haber sacado de ellas.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de Crecimiento Org\u00e1nico<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">Resultados<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-rising-aio-visibility-and-citation-consistency\">1. Aumento de la visibilidad de las OIA y de la coherencia de las citas<\/h3>\n\n\n\n<p>Rankomat.pl est\u00e1 viendo su <strong>contenidos m\u00e1s citados en AI Overview<\/strong>. Por ahora, la victoria clave es simplemente estar incluido en las citaciones.<\/p>\n\n\n\n<p>Tambi\u00e9n observaron un fuerte efecto de estabilidad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La clasificaci\u00f3n de Rankomat como cita n\u00famero 1 es <strong>mucho m\u00e1s coherente<\/strong><\/li>\n\n\n\n<li><strong>Pero las citas en 2\u00ba y 3er lugar tienden a fluctuar<\/strong>, ...a menudo entrando y saliendo...<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">El punto de cita #1 es mucho m\u00e1s estable. Y desde mayo, nuestra visibilidad de AI Overview se ha duplicado, pasando de aproximadamente 47.000 a 100.000 palabras clave.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de Crecimiento Org\u00e1nico<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-stronger-overall-ai-visibility\">2. Mayor visibilidad general de la IA<\/h3>\n\n\n\n<p>Damian comparti\u00f3 que Rankomat.pl comenz\u00f3 a optimizar activamente el contenido para la IA en octubre de 2025, y es exactamente cuando los datos comienzan a cambiar.<\/p>\n\n\n\n<p>A partir de ah\u00ed, Rankomat empez\u00f3 a ver un <strong>tendencia constante al alza<\/strong> tanto en \u201cPuntuaci\u00f3n de marca\u201d como en posici\u00f3n media en las respuestas de AI Overview.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edb0d7edef9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edb0d7edef9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"527\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-1140x527.png\" alt=\"Chatbeat mostrando &quot;Puntuaci\u00f3n de marca&quot; y Posici\u00f3n media (junio 2025-enero 2026).\" class=\"wp-image-181462\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-1140x527.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-1536x709.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-300x139.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-248x115.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat mostrando \u201cPuntuaci\u00f3n de marca\u201d y Posici\u00f3n media (junio 2025-enero 2026).<\/figcaption><\/figure>\n\n\n\n<p>Desde el inicio del proyecto hasta septiembre de 2025, los resultados de Rankomat.pl se mantuvieron relativamente estables.<\/p>\n\n\n\n<p>Entonces cambi\u00f3 la tendencia. A partir de octubre, ambas m\u00e9tricas empiezan a subir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cAumento de la \u201dpuntuaci\u00f3n de marca <strong>en 10 puntos porcentuales<\/strong><\/li>\n\n\n\n<li>Mejora de la posici\u00f3n media <strong>por 42%<\/strong><\/li>\n<\/ul>\n\n\n\n<p>En general, octubre es el mes en que cambia la tendencia.<\/p>\n\n\n\n<p>A partir de ah\u00ed, su trabajo de contenidos con IA empieza a notarse en los n\u00fameros: m\u00e1s coherencia y mejor posicionamiento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-increase-in-llm-driven-traffic\">3. Aumento del tr\u00e1fico impulsado por LLM<\/h3>\n\n\n\n<p>El tr\u00e1fico de LLM sigue siendo una peque\u00f1a porci\u00f3n de la adquisici\u00f3n total de Rankomat.pl: alrededor de 1.000 millones de euros. <strong>~1%<\/strong> - pero va claramente en la buena direcci\u00f3n.&nbsp;<\/p>\n\n\n\n<p>Damian se\u00f1al\u00f3 que su cuota est\u00e1 creciendo. El cambio sigue siendo relativamente peque\u00f1o (<strong>Entre +0,1 y +0,2 puntos porcentuales intermensuales<\/strong>), pero sin duda est\u00e1 ah\u00ed.&nbsp;<\/p>\n\n\n\n<p>Suficiente para que la tendencia sea perceptible incluso en esta fase inicial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-for-other-brands\">Para llevar a otras marcas<\/h2>\n\n\n\n<p>Y ahora veamos c\u00f3mo puede aplicar soluciones similares en su propia empresa, \u00bfde acuerdo?<\/p>\n\n\n\n<p>Preguntamos a Damian qu\u00e9 pueden hacer los dem\u00e1s para triunfar en la era de la inteligencia artificial. Nos dio un consejo muy sencillo: <em>\u201cHaz que tu p\u00e1gina sea f\u00e1cil de leer tanto para humanos como para LLM\u201d.\u201d<\/em><\/p>\n\n\n\n<p>Es decir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>m\u00e1s claridad<\/li>\n\n\n\n<li>mejor cobertura de las FAQ<\/li>\n\n\n\n<li>a\u00f1adir un valor realmente original a sus contenidos<\/li>\n\n\n\n<li>reforzar su autoridad mediante colaboraciones y relaciones p\u00fablicas inteligentes<\/li>\n<\/ul>\n\n\n\n<p>Aqu\u00ed tienes una sencilla lista de tareas que he preparado, \u00a1espero que te sirva de ayuda!<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Acci\u00f3n                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Por qu\u00e9 es importante para los LLM                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        C\u00f3mo aplicarlo                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Poner la respuesta en la parte superior de la p\u00e1gina (lead + bajo H2s)<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Los LLM obtienen r\u00e1pidamente la respuesta m\u00e1s clara, y a menudo desde arriba<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Comienza con una respuesta directa de una o dos frases y, a continuaci\u00f3n, repite los puntos clave de las principales H2.<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">A\u00f1adir un cuadro de \u201cInformaci\u00f3n clave\u201d en la parte superior<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hace un resumen listo para citar<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Hace un resumen listo para citar<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">3-6 vi\u00f1etas: definiciones, pasos, l\u00edmites y n\u00fameros clave<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Escribir frases aut\u00f3nomas<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">AI puede citar una sola l\u00ednea sin contexto<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Omite \u201ccomo mentioned arriba\u201d. Repita el sujeto en lugar de utilizar el vago \u201cello\/esto\/ellos\u201d<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Tratar las FAQ como palanca principal<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">A la AIO le encantan las preguntas y respuestas estructuradas y las conexiones tem\u00e1ticas<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Construir preguntas frecuentes a partir de consultas reales, enlazar temas relacionados y a\u00f1adir los \u00e1ngulos AIO que faltan (corto = a\u00f1adir al cuadro de preguntas frecuentes, m\u00e1s largo = nueva secci\u00f3n).<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Dar prioridad a los contenidos realmente originales<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Los contenidos gen\u00e9ricos rara vez se citan<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">A\u00f1ade estad\u00edsticas, comparaciones, tablas, citas de expertos y \u00e1ngulos poco comunes.<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Invertir en relaciones p\u00fablicas y colaboraciones con expertos<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Mention y autoridad aumentan sus probabilidades de ser citado<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Realice colaboraciones, comentarios de expertos e intercambios de conocimientos que obtengan referencias de calidad.<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Mejore la visibilidad de su IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Rankomat comenz\u00f3 a utilizar Chatbeat en octubre de 2025 para realizar un seguimiento de la volatilidad y los cambios puntuales, y su visibilidad de AI Overview se ha estabilizado y mejorado desde entonces.<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181447","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/181447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=181447"}],"version-history":[{"count":9,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/181447\/revisions"}],"predecessor-version":[{"id":183309,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/181447\/revisions\/183309"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=181447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=181447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=181447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}