{"id":181722,"date":"2026-04-28T13:44:33","date_gmt":"2026-04-28T11:44:33","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181722"},"modified":"2026-04-28T13:47:11","modified_gmt":"2026-04-28T11:47:11","slug":"estudio-de-caso-de-coffeedesk","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/coffeedesk-case-study\/","title":{"rendered":"C\u00f3mo Coffeedesk alcanz\u00f3 el #1 de citas de IA en su categor\u00eda"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Los resultados de un vistazo<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Coffeedesk.pl se convirti\u00f3 en el sitio m\u00e1s citado de su categor\u00eda entre los modelos de IA.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">El n\u00famero de citas de URL de sus contenidos optimizados para IA aument\u00f3 en 40%.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principales conclusiones    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">Coffeedesk observ\u00f3 que la parte de descubrimiento del viaje del consumidor se est\u00e1 desplazando hacia las respuestas de IA, a menudo sin hacer clic. Esto les llev\u00f3 a darse cuenta de que su visibilidad pod\u00eda aumentar aunque las cifras de sesiones y atribuci\u00f3n se mantuvieran estables.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">Utilizaron Chatbeat para controlar los cambios en la visibilidad de su IA. Los indicadores en los que se centraron especialmente fueron Brand Score, Share of Voice (SOV), fuentes de citas y puntos de referencia de la competencia.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">La estrategia de GEO fue f\u00e1cil de ejecutar: empezaron a actualizar sus contenidos y luego comprobaron en Chatbeat si sus puntuaciones hab\u00edan cambiado y en qu\u00e9. Con el tiempo, esto dio al equipo m\u00e1s confianza a la hora de identificar qu\u00e9 tipos de mejoras estaban reforzando realmente su presencia a trav\u00e9s de los modelos de IA.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">El equipo tambi\u00e9n hizo un seguimiento de las URL que ganaban menciones, control\u00f3 qu\u00e9 fuentes de la competencia eran elegidas y analiz\u00f3 el \u201cpor qu\u00e9\u201d.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">Acerca de Coffeedesk<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.coffeedesk.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Coffeedesk<\/a> es una marca polaca de comercio electr\u00f3nico. Est\u00e1 pensada tanto para profesionales como para aficionados que quieran mejorar su experiencia con el caf\u00e9.&nbsp;<\/p>\n\n\n\n<p>Venden granos especiales, equipos de elaboraci\u00f3n y accesorios, y ense\u00f1an a usarlos. \u00bfAlguna vez se ha preguntado qu\u00e9 tostadero elegir o qu\u00e9 granos funcionan mejor con una V60? Si la respuesta es afirmativa, probablemente hayas acabado leyendo alguno de sus art\u00edculos o gu\u00edas.<\/p>\n\n\n\n<p>Coffeedesk tambi\u00e9n gestiona varias cafeter\u00edas en Polonia.<\/p>\n\n\n\n<p><strong>Destacado en este estudio de caso:<\/strong><\/p>\n\n\n\n<p><strong>Piotr Kawka - Director de Marketing de Crecimiento de Coffeedesk<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Mejore la visibilidad de su IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Desaf\u00edo<\/h2>\n\n\n\n<p>Le preguntamos a Piotr cu\u00e1ndo fue la primera vez que su equipo se dio cuenta del cambio general al que se enfrentan muchas marcas de comercio electr\u00f3nico: el descubrimiento de productos se desplaza cada vez m\u00e1s de los motores de b\u00fasqueda a las respuestas generadas por la IA.<\/p>\n\n\n\n<p>Explic\u00f3 que el <strong>los primeros indicios aparecieron en la fase de descubrimiento<\/strong>, que es exactamente donde la IA est\u00e1 empezando a cambiar las reglas de gran parte del mercado del comercio electr\u00f3nico.<\/p>\n\n\n\n<p>El flujo constante de tr\u00e1fico SEO al que estaban acostumbrados se hab\u00eda detenido. <strong>La b\u00fasqueda org\u00e1nica se volvi\u00f3 menos predecible.<\/strong> El equipo necesitaba un plan B.<\/p>\n\n\n\n<p>Esto formaba parte de un cambio m\u00e1s amplio: los consumidores utilizaban cada vez m\u00e1s herramientas de IA para buscar productos, comparar alternativas y tomar decisiones antes de visitar una tienda o un sitio web.<\/p>\n\n\n\n<p>Eso cre\u00f3 un momento delicado para el mercado, incluido Coffeedesk.<\/p>\n\n\n\n<p>Por un lado, vieron que el impacto era real. Pero, al mismo tiempo, no siempre aparec\u00eda en los cuadros de mando en los que se basaba el equipo.<\/p>\n\n\n\n<p>Y la visibilidad de su marca y sus contenidos crec\u00eda en los modelos de IA. Pero eso no se traduc\u00eda claramente en sesiones, UTM o modelos de atribuci\u00f3n.<\/p>\n\n\n\n<p>As\u00ed que el equipo se fij\u00f3 nuevos objetivos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>establecer una forma sencilla y coherente de medir los progresos a lo largo del tiempo<\/strong><\/li>\n\n\n\n<li><strong>para aumentar la presencia de Coffeedesk en las respuestas de chat con IA<\/strong><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">En un mundo sin clics, hay que explicar que la visibilidad puede crecer aunque el tr\u00e1fico no sea el mismo.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de Marketing de Crecimiento<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-chatbeat\">Por qu\u00e9 Chatbeat<\/h2>\n\n\n\n<p>El equipo de Piotr pod\u00eda percibir que los modelos de IA estaban influyendo en el descubrimiento del cliente, pero a diferencia de muchas marcas, tambi\u00e9n ten\u00edan la base anal\u00edtica para empezar a gestionar ese cambio de forma m\u00e1s deliberada.<\/p>\n\n\n\n<p>Lo que no pod\u00edan hacer sin la herramienta era seguir este cambio.<\/p>\n\n\n\n<p>No hab\u00eda un lugar \u00fanico para responder a las preguntas que iban surgiendo: <em>\u00bfNos recomiendan? \u00bfPara qu\u00e9 solicitudes? \u00bfCon qu\u00e9 frecuencia, en comparaci\u00f3n con nuestros competidores? \u00bfNos citan como fuente o s\u00f3lo como mentioned?<\/em><\/p>\n\n\n\n<p>Chatbeat se convirti\u00f3 en la capa de supervisi\u00f3n y evaluaci\u00f3n comparativa de los modelos de IA, complementando los datos que Coffeedesk ya utilizaba de herramientas como GSC, Ahrefs y Senuto. <\/p>\n\n\n\n<p>Coffedesk supervisado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comparaci\u00f3n con la competencia<\/li>\n\n\n\n<li>Puntuaci\u00f3n de marca (KPI principal)<\/li>\n\n\n\n<li>Parte de voz<\/li>\n\n\n\n<li>Citas \/ Fuentes clave<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">No hay una m\u00e9trica perfecta. La clave est\u00e1 en elegir una metodolog\u00eda y seguir los progresos.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de Marketing de Crecimiento<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-they-use-chatbeat\">C\u00f3mo utilizan Chatbeat<\/h2>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Mejore la visibilidad de su IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-turn-ai-visibility-into-an-optimization-loop\">1. Convertir la \u201cvisibilidad de la IA\u201d en un bucle de optimizaci\u00f3n<\/h3>\n\n\n\n<p>Coffeedesk eligi\u00f3 Chatbeat como herramienta de optimizaci\u00f3n de la IA. Y as\u00ed empez\u00f3 el trabajo.<\/p>\n\n\n\n<p>Convirtieron el GEO en un proceso repetible:<\/p>\n\n\n\n<p>Mejorar \u2192 medir \u2192 ajustar.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Efecto: <\/strong>Comenzaron con la 5\u00aa posici\u00f3n media en su categor\u00eda en septiembre de 2025. Eso significaba que cuatro competidores ten\u00edan mejor puntuaci\u00f3n de marca y obten\u00edan m\u00e1s reconocimiento en los modelos de IA que ellos.<\/p>\n\n\n\n<p>A finales de a\u00f1o, se convirtieron en la primera fuente m\u00e1s citada.<\/p>\n\n\n\n<p>Su enfoque se centr\u00f3 en reforzar los aspectos b\u00e1sicos de una visibilidad digital s\u00f3lida: contenidos m\u00e1s claros, arquitectura de la informaci\u00f3n m\u00e1s s\u00f3lida y se\u00f1ales de apoyo m\u00e1s cre\u00edbles.<\/p>\n\n\n\n<p>Luego, en Chatbeat, hicieron un seguimiento de los cambios en la puntuaci\u00f3n de marca, el share of voice y las menciones.<\/p>\n\n\n\n<p>Para cada pregunta y modelo, comprobaron las fuentes clave para ver qu\u00e9 URL se citaban y las compararon con las de los competidores.<\/p>\n\n\n\n<p>Una idea clave: los distintos modelos se apoyan en diferentes tipos de fuentes. Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En <strong>G\u00e9minis<\/strong>, La p\u00e1gina \/akcesoria de Coffeedesk es una de las fuentes m\u00e1s citadas. Esto demuestra que sus mejoras in situ se est\u00e1n convirtiendo en citas.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0e06825163&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0e06825163\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-1140x564.png\" alt=\"Panel de Chatbeat para la pregunta \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w...\u201d con Gemini seleccionado como modelo supervisado.\u00a0\" class=\"wp-image-181746\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-1536x759.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Panel de Chatbeat para la pregunta \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w...\u201d con Gemini seleccionado como modelo supervisado.&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0e06825a51&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0e06825a51\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"580\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-1140x580.png\" alt=\"Tabla de fuentes clave de Chatbeat que muestra las URL m\u00e1s citadas para el mensaje supervisado en Gemini. La p\u00e1gina \/akcesoria\/ de Coffeedesk ocupa el puesto #1 con una cobertura de 10,5%.\" class=\"wp-image-181725\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-1140x580.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-1536x781.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-248x126.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tabla de fuentes clave de Chatbeat que muestra las URL m\u00e1s citadas para el mensaje supervisado en Gemini. La p\u00e1gina \/akcesoria\/ de Coffeedesk ocupa el puesto #1 con una cobertura de 10,5%.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En <strong>DeepSeek<\/strong>, Las principales fuentes son, en su mayor\u00eda, grandes mercados globales. Esto demuestra que los distintos modelos conf\u00edan en diferentes tipos de sitios web, y puede que necesites diferentes formas de crear autoridad para cada uno de ellos.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0e068263d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0e068263d4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"554\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-1140x554.png\" alt=\"Panel de Chatbeat para la pregunta \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w...\u201d con DeepSeek seleccionado como modelo supervisado.\u00a0\" class=\"wp-image-181751\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-1140x554.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-1536x746.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-300x146.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-248x120.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Panel de Chatbeat para la pregunta \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w...\u201d con DeepSeek seleccionado como modelo supervisado.&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0e06826c6b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0e06826c6b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"580\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-1140x580.png\" alt=\"Tabla de fuentes clave de Chatbeat que muestra las URL m\u00e1s citadas para la consulta supervisada en DeepSeek. La p\u00e1gina \/akcesoria\/ de Coffeedesk ocupa el puesto #6 con una cobertura de 1,9%.\" class=\"wp-image-181749\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-1140x580.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-1536x781.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-248x126.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tabla de fuentes clave de Chatbeat que muestra las URL m\u00e1s citadas para la consulta supervisada en DeepSeek. La p\u00e1gina \/akcesoria\/ de Coffeedesk ocupa el puesto #6 con una cobertura de 1,9%.<\/figcaption><\/figure>\n\n\n\n<p>Todos los modelos <strong>Fuentes clave<\/strong> vista les ayud\u00f3 a establecer prioridades:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>qu\u00e9 URL de Coffeedesk se citan en los distintos modelos<\/li>\n\n\n\n<li>donde los competidores tienden a superarles<\/li>\n\n\n\n<li>a qu\u00e9 sitios externos merece la pena dirigirse para obtener backlinks o evaluaciones comparativas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0e068275c9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0e068275c9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-1140x576.png\" alt=\"Tabla de fuentes clave de Chatbeat que muestra las URL m\u00e1s citadas para la pregunta supervisada en Todos los modelos. La p\u00e1gina de Coffeedesk ocupa el puesto #3 con una cobertura de 1,6%.\" class=\"wp-image-181750\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-1140x576.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-1536x777.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-300x152.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-248x125.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tabla de fuentes clave de Chatbeat que muestra las URL m\u00e1s citadas para la pregunta supervisada en Todos los modelos. La p\u00e1gina de Coffeedesk ocupa el puesto #3 con una cobertura de 1,6%.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0e06827f6f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0e06827f6f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"406\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-1140x406.png\" alt=\"Tabla de fuentes clave de Chatbeat que muestra las URL m\u00e1s citadas para la consulta supervisada en septiembre de 2025. La p\u00e1gina de Coffeedesk ocupa el puesto #5.\" class=\"wp-image-181726\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-1140x406.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-1536x547.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-300x107.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-248x88.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-90x32.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tabla de fuentes clave de Chatbeat que muestra las URL m\u00e1s citadas para la consulta supervisada en septiembre de 2025. La p\u00e1gina de Coffeedesk ocupa el puesto #5.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0e068287bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0e068287bc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"390\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-1140x390.png\" alt=\"Tabla de fuentes clave de Chatbeat que muestra las URL m\u00e1s citadas para la pregunta supervisada en diciembre de 2025. La p\u00e1gina de Coffeedesk ocupa el puesto #1.\" class=\"wp-image-181731\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-1140x390.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-1536x526.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-248x85.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-90x31.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tabla de fuentes clave de Chatbeat que muestra las URL m\u00e1s citadas para la pregunta supervisada en diciembre de 2025. La p\u00e1gina de Coffeedesk ocupa el puesto #1.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-build-answer-ready-content-then-confirm-its-being-cited\">2. Crear contenidos \u201clistos para responder\u201d y confirmar que se citan<\/h3>\n\n\n\n<p>Tambi\u00e9n ampliaron el contenido dise\u00f1ado para ayudar a la toma de decisiones durante la fase de consideraci\u00f3n del recorrido del cliente. Esto se debe a que este tipo de temas coinciden con la formulaci\u00f3n natural de las preguntas en los modelos de IA. Eso significa que tienen m\u00e1s probabilidades de ser citados.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Efecto<\/strong>: Coffeedesk aument\u00f3 el n\u00famero de URL de gu\u00edas citadas de 5 en septiembre a 7 a finales de a\u00f1o.<\/p>\n\n\n\n<p>Con GEO, es un error tratar cualquier cosa como \u201cs\u00f3lo contenido de blog\u201d. Coffeedesk comenz\u00f3 a escribir sus gu\u00edas como p\u00e1ginas listas para responder en su lugar.<\/p>\n\n\n\n<p>En la pr\u00e1ctica, esto significaba crear contenidos m\u00e1s f\u00e1ciles de interpretar, m\u00e1s \u00fatiles en los momentos de toma de decisiones y m\u00e1s acordes con la forma en que los sistemas de IA ofrecen respuestas.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Esas gu\u00edas se convirtieron en combustible para los modelos de IA: muchas de las frases coincid\u00edan con las preguntas que hace la gente.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de Marketing de Crecimiento<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Y con Chatbeat, pod\u00edan ver c\u00f3mo repercut\u00eda en su rendimiento. Al revisar los avisos rastreados, el equipo abri\u00f3 <strong>Fuentes clave<\/strong>, filtrado por coffeedesk.pl, y vio \/poradnik (gu\u00edas) URLs <strong>aparecen repetidamente en m\u00faltiples modelos de IA<\/strong>-junto a sus principales p\u00e1ginas de categor\u00edas comerciales.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0e068294cf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0e068294cf\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"958\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-1140x958.png\" alt=\"Tabla de fuentes clave de Chatbeat que muestra las URL m\u00e1s citadas para el dominio Coffeedesk.pl.\" class=\"wp-image-181756\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-1140x958.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-1536x1291.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-300x252.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-189x159.png 189w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-90x76.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tabla de fuentes clave de Chatbeat que muestra las URL m\u00e1s citadas para el dominio Coffeedesk.pl.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-validate-quick-wins-one-small-change-more-ai-visibility\">3. Validar las ganancias r\u00e1pidas: un peque\u00f1o cambio \u2192 m\u00e1s visibilidad de la IA.<\/h3>\n\n\n\n<p id=\"id3-validate-quick-wins-one-small-change-more-ai-visibility\">Tambi\u00e9n tomaron decisiones seleccionadas de distribuci\u00f3n y visibilidad que ayudaron a que sus contenidos fueran m\u00e1s accesibles dentro del ecosistema m\u00e1s amplio de la IA. <\/p>\n\n\n\n<p id=\"id3-validate-quick-wins-one-small-change-more-ai-visibility\">Especialmente una acci\u00f3n se convirti\u00f3 en un momento \u201caj\u00e1\u201d.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Efecto:<\/strong> Este movimiento mejor\u00f3 su <a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-de-la-marca-ai\/\" target=\"_blank\" rel=\"noopener\" title=\"Visibilidad de la IA\">Visibilidad de la IA<\/a>.<\/p>\n\n\n\n<p>Tras realizar una mejora concreta, Piotr comprob\u00f3 m\u00e1s tarde los gr\u00e1ficos de Chatbeat. Se dio cuenta del pico. El aumento de la puntuaci\u00f3n de marca coincidi\u00f3 con el momento en que se realiz\u00f3 el cambio.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0e06829eb4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0e06829eb4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"535\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-1140x535.png\" alt=\"\" class=\"wp-image-183575\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-1140x535.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-1536x721.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-248x116.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Alt: Chatbeat \u201cPuntuaci\u00f3n de marca y posici\u00f3n media\u201d para Gemini. La puntuaci\u00f3n de marca aumenta y la posici\u00f3n media se sit\u00faa en torno a 2.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeway\"><strong><strong>Para llevar a otras marcas<\/strong><\/strong><\/h2>\n\n\n\n<p>La experiencia de Coffeedesk refleja un cambio m\u00e1s amplio al que se enfrentan ahora muchas marcas de comercio electr\u00f3nico: cada vez se descubren m\u00e1s productos con herramientas de IA, a menudo antes de que el cliente visite un sitio web.&nbsp;<\/p>\n\n\n\n<p>En ese entorno, los datos tradicionales de tr\u00e1fico y atribuci\u00f3n ya no cuentan toda la historia.&nbsp;<\/p>\n\n\n\n<p><strong>La lecci\u00f3n clave no es s\u00f3lo mejorar la visibilidad, sino construir una forma coherente de entender qu\u00e9 la impulsa.&nbsp;<\/strong><\/p>\n\n\n\n<p>Con Chatbeat, apoyado por datos de herramientas como GSC, Ahrefs y Senuto, Coffeedesk pudo convertir la visibilidad de la IA de una se\u00f1al vaga en algo que pod\u00edan rastrear, evaluar y mejorar con el tiempo.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Las cifras relativas son excelentes. Nominalmente, a\u00fan no es masivo, pero la din\u00e1mica est\u00e1 ah\u00ed mes a mes.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de Marketing de Crecimiento<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Mejore la visibilidad de su IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Coffeedesk observ\u00f3 que la parte de descubrimiento del viaje del consumidor se est\u00e1 desplazando hacia las respuestas de IA. Utilizaron Chatbeat para supervisar y mejorar la visibilidad de la IA.<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181722","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/181722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=181722"}],"version-history":[{"count":3,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/181722\/revisions"}],"predecessor-version":[{"id":183576,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/181722\/revisions\/183576"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=181722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=181722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=181722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}