{"id":183001,"date":"2026-04-08T12:03:36","date_gmt":"2026-04-08T10:03:36","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=183001"},"modified":"2026-04-08T15:37:30","modified_gmt":"2026-04-08T13:37:30","slug":"alternativas-a-sprinklr","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/sprinklr-alternatives\/","title":{"rendered":"7 Best Sprinklr Alternatives [2026]"},"content":{"rendered":"<p><strong>Sprinklr es realmente una potente herramienta: escucha social, gesti\u00f3n de redes sociales, atenci\u00f3n al cliente, publicidad y an\u00e1lisis. \u00a1Impresionante! Pero si s\u00f3lo necesitas una o dos de esas cosas, o simplemente necesitas un tipo de herramienta ligeramente diferente, aqu\u00ed tienes 7 incre\u00edbles alternativas a Sprinklr.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principales conclusiones    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Las mejores alternativas a Sprinklr para la escucha social<\/h4>\n                <p class=\"acf-key-takeaways__text\">Brand24, Brandwatch, Meltwater, Mention y BrandMentions se especializan en monitorizaci\u00f3n y escucha. Se configuran en cuesti\u00f3n de minutos (no meses), cubren millones de fuentes en l\u00ednea y empiezan a partir de $89\/mes.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Las mejores alternativas a Sprinklr para la gesti\u00f3n de redes sociales<\/h4>\n                <p class=\"acf-key-takeaways__text\">Sprout Social y Hootsuite ofrecen funciones comparables de publicaci\u00f3n, programaci\u00f3n y an\u00e1lisis, con una integraci\u00f3n mucho m\u00e1s sencilla. Sprout Social tiene uno de los an\u00e1lisis m\u00e1s robustos, mientras que Hootsuite soporta m\u00e1s de 50 cuentas con m\u00e1s de 100 integraciones.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topsprinklralternatives\">Mejores alternativas a Sprinklr:<\/h2>\n\n\n\n<p><strong>\u26a0\ufe0f Nota importante<\/strong><\/p>\n\n\n\n<p>Las siguientes herramientas no est\u00e1n clasificadas por popularidad o rendimiento. Nuestro equipo las ha elegido de forma independiente bas\u00e1ndose en la investigaci\u00f3n y en los datos de rese\u00f1as disponibles p\u00fablicamente.&nbsp;<br><br>Por favor, tenga en cuenta que el software evoluciona con el tiempo, y algunas caracter\u00edsticas o limitaciones mentioned aqu\u00ed pueden mejorar o cambiar en futuras versiones.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Herramienta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Lo mejor para                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand24                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Escucha social y supervisi\u00f3n de marcas con IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brandwatch                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Informaci\u00f3n detallada sobre los consumidores y an\u00e1lisis de tendencias hist\u00f3ricas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Meltwater                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Inteligencia medi\u00e1tica global y flujos de trabajo de relaciones p\u00fablicas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sprout Social                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Gesti\u00f3n y an\u00e1lisis intuitivos de las redes sociales                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Hootsuite                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Programaci\u00f3n multicuenta y publicaci\u00f3n en redes sociales                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Mention                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Seguimiento asequible en tiempo real                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        BrandMentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Control de marca asequible para las PYME                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px 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768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Prueba la mejor alternativa a Sprinklr<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid #d4e5dc;width:50%;flex-grow:1}@media(min-width: 768px){.b24-reviews__item{width:auto;padding-left:30px;padding-right:26px}}@media(max-width: 991px){.b24-reviews__item:nth-child(3),.b24-reviews__item:nth-child(5){border-left:none;padding-left:0}}.b24-reviews__item:first-child{border-left:none;padding-left:0}.b24-reviews__item:last-child{padding-right:0}.b24-reviews__icon 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0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong><\/p>\n<p>G2 (336 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 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5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong><\/p>\n<p>Capterra (254 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 d\u00edas\u00a0<\/strong>\/ Prueba gratuita<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $199\u00a0<\/strong>\/ Mes<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Brand24 es una plataforma de escucha social y monitorizaci\u00f3n de medios basada en IA que rastrea y analiza mentions de marca a trav\u00e9s de m\u00e1s de 25 millones de fuentes online en tiempo real.<\/p>\n\n\n\n<p>Es compatible con 108 idiomas y lo utilizan m\u00e1s de 4.000 empresas, entre ellas Samsung, Uber y la Universidad de Stanford.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe85aa7a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe85aa7a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand_monitoring_homepage.webp\" alt=\"brand_monitoring_homepage\" class=\"wp-image-182991\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand_monitoring_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand_monitoring_homepage-1140x636.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand_monitoring_homepage-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand_monitoring_homepage-300x167.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand_monitoring_homepage-600x335.webp 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand_monitoring_homepage-248x138.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand_monitoring_homepage-90x50.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caracter\u00edsticas principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Asistente de marca AI <\/strong>- una herramienta impulsada por GPT que combina los conocimientos de ChatGPT con datos internos de proyectos de seguimiento. Usted hace preguntas sobre su marca y Assistant le proporciona informaci\u00f3n en tiempo real.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\" target=\"_blank\">An\u00e1lisis del sentimiento<\/a><strong>\u00a0<\/strong>-<strong>\u00a0<\/strong>Brand24 clasifica los mention como positivos, negativos o neutros con una precisi\u00f3n superior a 96%.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/puntuacion-de-la-presencia-en-linea\/\" target=\"_blank\">Puntuaci\u00f3n de presencia<\/a><strong>\u00a0<\/strong>- una m\u00e9trica de evaluaci\u00f3n comparativa en una escala de 1 a 100 que mide su<a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-de-marca\/\" target=\"_blank\">\u00a0<\/a><a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-de-marca\/\" target=\"_blank\">visibilidad de marca<\/a>\u00a0a lo largo del tiempo. Ideal para obtener una visi\u00f3n r\u00e1pida de la notoriedad de la marca.<\/li>\n\n\n\n<li><strong>Detecci\u00f3n de eventos AI<\/strong>\u00a0- detecta autom\u00e1ticamente picos inusuales de mention, alcance o sentimiento y explica qu\u00e9 los ha provocado. \u00datil para el seguimiento de crisis.<\/li>\n\n\n\n<li><strong>Visibilidad de la IA<\/strong>\u00a0- realiza un seguimiento de c\u00f3mo aparece su marca en LLM y herramientas de b\u00fasqueda de IA, como ChatGPT, Perplexity, Gemini, AI Overview, Claude, DeepSeek, Grok y Copilot.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Fuentes controladas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redes sociales <\/strong>- Facebook, Instagram, X (Twitter), Reddit, LinkedIn, YouTube, TikTok, Quora, Medium, Twitch, Telegram<\/li>\n\n\n\n<li><strong>Fuentes no sociales<\/strong>\u00a0- sitios de noticias, blogs, foros, sitios de rese\u00f1as (TripAdvisor, Yelp, Booking, App Store, Google Play, Trustpilot), boletines, podcasts, sitios web, plataformas LLM\/AI<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Lo mejor para<\/strong><\/p>\n\n\n\n<p>Marcas medianas y grandes, empresas, equipos de marketing, directores de marca, agencias y empresas de SaaS que desean una escucha social dedicada sin la complejidad de una suite CXM empresarial completa.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Puntos fuertes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UX amigable y facilidad de uso <\/strong>- la configuraci\u00f3n de las herramientas, la incorporaci\u00f3n y el flujo de trabajo diario son r\u00e1pidos y eficaces<\/li>\n\n\n\n<li><strong>Un mont\u00f3n de \u00fatiles funciones de IA <\/strong>- AI Brand Assistant, AI Insights, Events Detector y otras funciones basadas en IA crean un ecosistema completo y basado en informaci\u00f3n que mejora el flujo de trabajo.<\/li>\n\n\n\n<li><strong>Supervisi\u00f3n de la visibilidad de LLM y AI<\/strong><\/li>\n\n\n\n<li><strong>Atenci\u00f3n al cliente excepcional <\/strong>(puntuaci\u00f3n de 9,5\/10 en G2): chat, correo electr\u00f3nico, llamadas de incorporaci\u00f3n, seminarios web y sugerencias proactivas de optimizaci\u00f3n.<\/li>\n\n\n\n<li><strong>Precios transparentes y asequibles <\/strong>- Planes desde $199\/mes (facturaci\u00f3n anual), con 14 d\u00edas de prueba gratuita y 30 d\u00edas de garant\u00eda de devoluci\u00f3n del dinero.<\/li>\n\n\n\n<li><strong>Alertas de tormenta<\/strong>\u00a0- notificaciones inmediatas cuando el volumen del mention se dispara<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Qu\u00e9 podr\u00eda ser mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Los planes de nivel inferior son limitados<\/strong>\u00a0<strong>-<\/strong>\u00a0el plan Individual s\u00f3lo permite 3 palabras clave y 2.000 mentions\/mes<\/li>\n\n\n\n<li><strong>No hay reconocimiento de imagen o v\u00eddeo para los mention de la marca<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe85b5bb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe85b5bb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"654\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard.webp\" alt=\"social_listening_dashboard\" class=\"wp-image-182992\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1140x621.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-300x164.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-248x135.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-90x49.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonbrand24vssprinklr\"><strong>Comparaci\u00f3n: Brand24 vs. Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Brand24<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Sprinklr<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>\u00c1mbito principal<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Escucha social y seguimiento de medios de comunicaci\u00f3n con inteligencia artificial<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Plataforma CXM unificada (redes sociales, atenci\u00f3n al cliente, marketing, publicidad)<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Lo mejor para<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Equipos de medianas y grandes empresas centrados en la escucha social<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Grandes empresas con necesidades complejas de CXM multicanal<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Puntos fuertes<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Interfaz de usuario y experiencia de usuario intuitivas, precios transparentes, \u00fatil conjunto de funciones de inteligencia artificial, seguimiento de LLM, 14 d\u00edas de prueba gratuita.<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Enorme cobertura medi\u00e1tica, paquete completo de publicaci\u00f3n \/ atenci\u00f3n \/ publicidad<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe85be68&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe85be68\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"689\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24-1140x689.jpg\" alt=\"\" class=\"wp-image-183032\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24-1140x689.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Sprinklr disfruta de una mayor exposici\u00f3n de marca tanto en medios sociales como no sociales. Sin embargo, Brand24 tiene definitivamente mejor sentimiento con 13% mention positivos (Sprinklr tiene 9%).<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Prueba Brand24 - \u00a1la mejor alternativa a Sprinklr!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02brandwatch\"><strong>02 Brandwatch<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"42 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 84%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.2\/5<\/strong><\/p>\n<p>G2 (1.689 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"42 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 84%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.2\/5<\/strong><\/p>\n<p>Capterra (235 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Previa solicitud <\/strong>\/ Demostraci\u00f3n gratuita<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Previa solicitud <\/strong>\/ Demostraci\u00f3n gratuita<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Brandwatch es una plataforma empresarial de inteligencia del consumidor y gesti\u00f3n de redes sociales, ahora propiedad de Cision.<\/p>\n\n\n\n<p>Supervisa conversaciones en m\u00e1s de 100 millones de fuentes en l\u00ednea y almacena 1,7 billones de conversaciones hist\u00f3ricas desde 2010.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe85d7ad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe85d7ad\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"731\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage.webp\" alt=\"brandwatch_homepage\" class=\"wp-image-182993\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage-1140x694.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage-300x183.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage-248x151.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage-90x55.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caracter\u00edsticas principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/estudio-de-consumidores\/\" target=\"_blank\">Investigaci\u00f3n sobre los consumidores<\/a>\u00a0- detecci\u00f3n de tendencias, segmentaci\u00f3n de audiencias y evaluaci\u00f3n comparativa de la competencia a partir de datos hist\u00f3ricos<\/li>\n\n\n\n<li><strong>Asistente de inteligencia artificial Iris<\/strong>\u00a0- un asistente al estilo ChatGPT que genera res\u00famenes de datos, crea publicaciones sociales acordes con la personalidad de tu marca y autosugiere respuestas a los clientes.<\/li>\n\n\n\n<li><strong>Reconocimiento de im\u00e1genes y v\u00eddeos<\/strong>\u00a0- identifica los logotipos de las marcas y los productos en los contenidos visuales de las plataformas sociales<\/li>\n\n\n\n<li><strong>Descubrimiento de influyentes -<\/strong>\u00a0con m\u00e1s de 30 millones de creadores de YouTube, Facebook, Instagram, X (Twitter), Twitch y TikTok en una base de datos.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Fuentes controladas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redes sociales <\/strong>- X (Twitter), Reddit, Tumblr, Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads, Bluesky, Pinterest, Google Business Profile<\/li>\n\n\n\n<li><strong>Fuentes no sociales<\/strong>\u00a0- sitios web, medios de noticias (incluidos los contenidos de pago), blogs, miles de foros, sitios de rese\u00f1as, podcasts y seguimiento de emisiones de radio y televisi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Lo mejor para<\/strong><\/p>\n\n\n\n<p>Empresas medianas y grandes, equipos de marketing y agencias que necesitan informaci\u00f3n detallada sobre los consumidores, an\u00e1lisis de tendencias hist\u00f3ricas y estudios de mercado a escala mundial.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Puntos fuertes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Profundidad de los datos <\/strong>- el acceso oficial a X, Reddit y Tumblr le permite trabajar con conjuntos de datos completos<\/li>\n\n\n\n<li><strong>Escucha visual<\/strong>\u00a0- La detecci\u00f3n de logotipos y productos en im\u00e1genes y v\u00eddeo capta mentions que las herramientas que s\u00f3lo utilizan texto pasan totalmente por alto.<\/li>\n\n\n\n<li><strong>M\u00e1s de 50 tipos de visualizaci\u00f3n en directo <\/strong>- con c\u00f3digo de colores para facilitar la lectura de datos complejos<\/li>\n\n\n\n<li><strong>Excelente servicio al cliente<\/strong>\u00a0- Brandwatch recibi\u00f3 la m\u00e1xima puntuaci\u00f3n posible por sus servicios de apoyo en<a href=\"https:\/\/www.brandwatch.com\/blog\/forrester-customer-service\/\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><a href=\"https:\/\/www.brandwatch.com\/blog\/forrester-customer-service\/\" target=\"_blank\" rel=\"nofollow\">Ola de Suites Sociales 2024 de Forrester<\/a><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Qu\u00e9 podr\u00eda ser mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Curva de aprendizaje pronunciada<\/strong>\u00a0<strong>- <\/strong>debido a su complejidad, Brandwatch es dif\u00edcil de aprender para los principiantes, especialmente en lo que se refiere a la incorporaci\u00f3n de b\u00fasquedas booleanas<\/li>\n\n\n\n<li><strong>Precios elevados <\/strong>- Los precios no son transparentes y son personalizados. Las empresas informan de costes superiores a $30.000\/a\u00f1o.<\/li>\n\n\n\n<li><strong>La gesti\u00f3n de las redes sociales tiene fallos ocasionales<\/strong>\u00a0- Los revisores de G2 a menudo mention cargas lentas, publicaciones fallidas y problemas de programaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe85e289&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe85e289\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"749\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard.webp\" alt=\"tablero_de_an\u00e1lisis_de_mercado\" class=\"wp-image-182994\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard-1140x712.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard-300x187.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard-248x155.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard-90x56.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonbrandwatchvssprinklr\"><strong>Comparativa: Brandwatch vs. Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Brandwatch<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Sprinklr<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>\u00c1mbito principal<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Inteligencia del consumidor y escucha social<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>CXM unificado en marketing, servicios, redes sociales y publicidad<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Lo mejor para<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Investigaci\u00f3n exhaustiva de los consumidores, inteligencia de mercado y an\u00e1lisis de tendencias hist\u00f3ricas<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>CXM completa en todos los puntos de contacto con el cliente a escala empresarial<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Puntos fuertes<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Datos hist\u00f3ricos profundos (1,7 billones de conversaciones desde 2010), reconocimiento de im\u00e1genes y v\u00eddeos, acceso oficial a X (Twitter), Reddit y Tumblr<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Amplio alcance de CXM (atenci\u00f3n al cliente, publicidad, etc.), publicaci\u00f3n m\u00e1s completa y herramientas sociales de pago.<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>M\u00e1s informaci\u00f3n: <\/strong><a href=\"https:\/\/brand24.com\/blog\/es\/alternativas-a-brandwatch\/\" target=\"_blank\">Alternativas a Brandwatch<\/a><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe85eb51&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe85eb51\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"677\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch-1140x677.jpg\" alt=\"\" class=\"wp-image-183031\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch-1140x677.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch-300x178.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Mientras que Sprinklr est\u00e1 visiblemente m\u00e1s presente en los canales de medios sociales, Brandwatch es definitivamente m\u00e1s frecuentemente mentioned fuera de las fuentes sociales.<\/p>\n\n\n\n<p>Adem\u00e1s, el sentimiento de Brandwatch es mayoritariamente neutral, con s\u00f3lo 7% de mention clasificados como positivos (6%) o negativos (1%).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03meltwater\"><strong>03 Meltwater<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"41 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 82%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.1\/5<\/strong><\/p>\n<p>G2 (2.989 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"40 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 80%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 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98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.0\/5<\/strong><\/p>\n<p>Capterra (96 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Previa solicitud <\/strong>\/ Demostraci\u00f3n gratuita<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Previa solicitud <\/strong>\/ Precios<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Meltwater es un<a href=\"https:\/\/brand24.com\/blog\/es\/inteligencia-mediatica\/\" target=\"_blank\">&nbsp;<\/a><a href=\"https:\/\/brand24.com\/blog\/es\/inteligencia-mediatica\/\" target=\"_blank\">inteligencia medi\u00e1tica<\/a>&nbsp;plataforma que cubre noticias en l\u00ednea, medios sociales, prensa escrita, radiodifusi\u00f3n y podcasts.<\/p>\n\n\n\n<p>Atiende a m\u00e1s de 27.000 clientes en m\u00e1s de 120 pa\u00edses y procesa unos 1.000 millones de contenidos al d\u00eda.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe8602dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe8602dd\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"660\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage.webp\" alt=\"meltwater_homepage\" class=\"wp-image-182995\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage-1140x627.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage-300x165.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage-248x136.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage-90x50.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage-520x287.webp 520w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caracter\u00edsticas principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Explora+<\/strong>\u00a0- una plataforma empresarial que re\u00fane todos los<a href=\"https:\/\/brand24.com\/blog\/es\/que-es-el-seguimiento-y-analisis-de-los-medios-de-comunicacion\/\" target=\"_blank\">\u00a0<\/a><a href=\"https:\/\/brand24.com\/blog\/es\/que-es-el-seguimiento-y-analisis-de-los-medios-de-comunicacion\/\" target=\"_blank\">seguimiento de los medios de comunicaci\u00f3n<\/a>\u00a0y de los consumidores en un solo lugar<\/li>\n\n\n\n<li><strong>Lente GenAI <\/strong>-<a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-de-la-marca-ai\/\" target=\"_blank\">\u00a0<\/a><a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-de-la-marca-ai\/\" target=\"_blank\">Visibilidad de la marca AI<\/a>\u00a0rastreador para LLM y chatbots que supervisa las respuestas generadas por IA y la atribuci\u00f3n de fuentes<\/li>\n\n\n\n<li><strong>Mira AI y Copiloto Meltwater<\/strong>\u00a0- permite crear agentes de IA para la investigaci\u00f3n del sector, res\u00famenes de noticias e informes<\/li>\n\n\n\n<li><strong>Base de datos de relaciones con los medios de comunicaci\u00f3n<\/strong>\u00a0- para encontrar y llegar a periodistas, blogueros y personas influyentes<\/li>\n\n\n\n<li><strong>Klear <\/strong>- herramienta integrada de descubrimiento de personas influyentes para la ejecuci\u00f3n de campa\u00f1as, pagos e informes de rendimiento<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Fuentes controladas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redes sociales<\/strong>\u00a0- X (Twitter), Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, Threads, Bluesky, Snapchat, WeChat, Weibo, Pinterest, Tumblr y redes espec\u00edficas de cada regi\u00f3n.<\/li>\n\n\n\n<li><strong>Fuentes no sociales<\/strong>\u00a0- sitios de noticias, medios impresos, TV, radio, podcasts, blogs, foros, sitios de rese\u00f1as, contenido premium de Dow Jones (WSJ, Barron's, MarketWatch), herramientas de b\u00fasqueda de LLM y AI.<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Lo mejor para<\/strong><\/p>\n\n\n\n<p>Marcas empresariales, equipos globales de relaciones p\u00fablicas y comunicaci\u00f3n, departamentos de comunicaci\u00f3n corporativa y grandes organizaciones que necesitan una supervisi\u00f3n global de los medios de comunicaci\u00f3n digitales, impresos, audiovisuales y sociales.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>M\u00e1s informaci\u00f3n: <\/strong><a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-seguimiento-de-medios\/\" target=\"_blank\">Las mejores herramientas de seguimiento de medios para 2026<\/a><\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Puntos fuertes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La cobertura medi\u00e1tica tradicional m\u00e1s completa del mercado<\/strong><\/li>\n\n\n\n<li><strong>Amplia base de datos de periodistas<\/strong>\u00a0- combinada con capacidades de divulgaci\u00f3n, creaci\u00f3n de relaciones y distribuci\u00f3n de comunicados de prensa.<\/li>\n\n\n\n<li><strong>Vigilancia de marcas con IA y LLM<\/strong><\/li>\n\n\n\n<li><strong>Accesible para los miembros del equipo<\/strong>\u00a0a distintos niveles de competencia<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Compruebe su visibilidad en LLM y AI<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>\ud83d\udd3b <strong>Qu\u00e9 podr\u00eda ser mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Caro para equipos peque\u00f1os<\/strong>\u00a0- El contrato medio para empresas asciende a unos $25.000 al a\u00f1o, con tarifas de incorporaci\u00f3n de $2.000-$10.000 y cl\u00e1usulas de incremento anual de precios de 3-7%.<\/li>\n\n\n\n<li><strong>UX anticuada <\/strong>- Seg\u00fan las opiniones de G2, los usuarios a veces tienen que crear gr\u00e1ficos fuera de la plataforma para elaborar informes listos para el cliente.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe860fec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe860fec\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"798\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1.webp\" alt=\"social_listening_dashboard\" class=\"wp-image-182996\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1-1140x758.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1-300x200.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1-239x159.webp 239w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1-90x60.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonmeltwatervssprinklr\"><strong>Comparaci\u00f3n: Meltwater frente a Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Meltwater<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Sprinklr<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>\u00c1mbito principal<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Informaci\u00f3n exhaustiva sobre los medios de comunicaci\u00f3n con herramientas de flujo de trabajo de relaciones p\u00fablicas<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>CXM unificado en redes sociales, marketing, publicidad y atenci\u00f3n al cliente<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Lo mejor para<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Equipos de relaciones p\u00fablicas y comunicaci\u00f3n que necesiten un seguimiento de los medios de comunicaci\u00f3n tradicionales y digitales en todo el mundo.<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Equipos empresariales que gestionan el recorrido completo de la experiencia del cliente en todos los puntos de contacto digitales<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Puntos fuertes<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>S\u00f3lido seguimiento de los medios de comunicaci\u00f3n tradicionales, amplia base de datos de periodistas con herramientas de divulgaci\u00f3n, GenAI Lens para el seguimiento de LLM, acceso a contenidos de Dow Jones<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Amplio alcance de CXM, gesti\u00f3n profunda de los medios sociales y herramientas sociales de pago<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe861903&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe861903\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"694\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater-1140x694.jpg\" alt=\"\" class=\"wp-image-183030\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater-1140x694.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater-90x55.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Aunque Meltwater tiene m\u00e1s de 30% m\u00e1s mention que Sprinklr, ambas herramientas disfrutan de la misma puntuaci\u00f3n de presencia (42). Esto demuestra la eficacia de la estrategia de visibilidad de marca de Sprinklr.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>M\u00e1s informaci\u00f3n: <\/strong><a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-seguimiento-de-medios\/\" target=\"_blank\">Alternativas a Meltwater<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04sproutsocial\"><strong>04 Sprout Social<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong><\/p>\n<p>G2 (6.751 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong><\/p>\n<p>Capterra (605 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 d\u00edas <\/strong>\/ Prueba gratuita<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $199 <\/strong>\/ Por plaza y mes<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Sprout Social es una plataforma integral de gesti\u00f3n de redes sociales que combina publicaci\u00f3n, participaci\u00f3n, an\u00e1lisis, escucha y atenci\u00f3n al cliente.<\/p>\n\n\n\n<p>En cuanto a 2026, la herramienta presta servicio a unas 30.000 marcas, entre ellas Canva, Atlassian y HP.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe863178&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe863178\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"668\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage.webp\" alt=\"sprout_social_homepage\" class=\"wp-image-182997\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage-1140x635.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage-300x167.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage-600x335.webp 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage-248x138.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage-90x50.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caracter\u00edsticas principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bandeja de entrada inteligente<\/strong>\u00a0- captura mensajes, comentarios, mentions y DMs de todas las cuentas sociales conectadas en una \u00fanica bandeja de entrada<\/li>\n\n\n\n<li><strong>Escucha social (complemento) <\/strong>- seguimiento en tiempo real enriquecido con plantillas tem\u00e1ticas para la salud de la marca,<a href=\"https:\/\/brand24.com\/blog\/es\/realizar-analisis-de-la-competencia\/\" target=\"_blank\">\u00a0<\/a><a href=\"https:\/\/brand24.com\/blog\/es\/realizar-analisis-de-la-competencia\/\" target=\"_blank\">an\u00e1lisis competitivo<\/a>, Seguimiento de campa\u00f1as y estudios de mercado<\/li>\n\n\n\n<li><strong>Premium Analytics (complemento)<\/strong>\u00a0- informes personalizables que presentan<a href=\"https:\/\/brand24.com\/blog\/es\/rendimiento-de-las-redes-sociales\/\" target=\"_blank\">\u00a0<\/a><a href=\"https:\/\/brand24.com\/blog\/es\/rendimiento-de-las-redes-sociales\/\" target=\"_blank\">rendimiento de las redes sociales<\/a>, Comportamiento de la audiencia, rentabilidad de las campa\u00f1as y evaluaci\u00f3n comparativa de la competencia.<\/li>\n\n\n\n<li><strong>Asistencia AI<\/strong>\u00a0- una herramienta que escribe pies de foto, sugiere hashtags y se ajusta al tono de voz espec\u00edfico<\/li>\n\n\n\n<li><strong>Marketing de influencers (complemento) <\/strong>-Descubrimiento de creadores impulsado por la IA, puntuaci\u00f3n de adecuaci\u00f3n a la marca, informes de seguridad de la marca y seguimiento del rendimiento.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Fuentes controladas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redes sociales (escucha)<\/strong>\u00a0- Facebook, X (Twitter), Instagram, LinkedIn, Reddit, YouTube, Tumblr<\/li>\n\n\n\n<li><strong>Fuentes no sociales <\/strong>- blogs, sitios de noticias, foros, sitios de rese\u00f1as (Google My Business, TripAdvisor), otros sitios web<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Lo mejor para<\/strong><\/p>\n\n\n\n<p>Empresas y agencias medianas y grandes que dan prioridad a una experiencia de usuario intuitiva, an\u00e1lisis personalizables y flujos de trabajo de colaboraci\u00f3n en equipo.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Puntos fuertes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Muy buena UX<\/strong>\u00a0- la interfaz se describe sistem\u00e1ticamente como \u201cincre\u00edblemente f\u00e1cil de usar\u201d en todas las plataformas de evaluaci\u00f3n<\/li>\n\n\n\n<li><strong>Completo en lo que respecta a la gesti\u00f3n de las redes sociales<\/strong><\/li>\n\n\n\n<li><strong>Las mejores funciones de colaboraci\u00f3n en equipo <\/strong>(flujos de trabajo de aprobaci\u00f3n, asignaci\u00f3n de tareas, calendario de contenidos compartidos, etiquetado), que est\u00e1n dise\u00f1ados especialmente para equipos sociales de varias personas.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Qu\u00e9 podr\u00eda ser mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El precio por usuario aumenta r\u00e1pidamente<\/strong>\u00a0- el plan est\u00e1ndar cuesta a partir de $199\/usuario\/mes, pero un equipo de 5 personas con el plan Profesional paga aproximadamente $18.000\/a\u00f1o antes de los complementos<\/li>\n\n\n\n<li><strong>La escucha y el an\u00e1lisis se pagan aparte <\/strong>- La escucha social cuesta alrededor de $999+\/mes a\u00f1adido a los planes base. Premium Analytics es otro complemento de pago. El producto base parece incompleto sin ellos.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe863c16&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe863c16\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"715\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2.webp\" alt=\"social_listening_dashboard\" class=\"wp-image-182998\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2-1140x679.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2-300x179.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2-248x148.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2-90x54.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Prueba la mejor alternativa a Sprinklr<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonsproutsocialvssprinklr\"><strong>Comparaci\u00f3n: Sprout Social vs. Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Sprout Social<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Sprinklr<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>\u00c1mbito principal<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Gesti\u00f3n de redes sociales, an\u00e1lisis, escucha, atenci\u00f3n al cliente, marketing de influencers<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>CXM unificado en todos los canales (social, servicio, marketing, publicidad)<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Lo mejor para<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Medianas y grandes empresas que desean una gesti\u00f3n social intuitiva con informes personalizables<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Grandes empresas que gestionan toda la experiencia del cliente a trav\u00e9s de canales digitales y tradicionales<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Puntos fuertes<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Muy f\u00e1cil de usar, buena atenci\u00f3n al cliente, an\u00e1lisis personalizables<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Amplia cobertura de canales, gobernanza empresarial m\u00e1s granular, conjunto de herramientas de IA profunda<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe864648&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe864648\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"688\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social-1140x688.jpg\" alt=\"\" class=\"wp-image-183029\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social-1140x688.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Sprout Social es definitivamente una plataforma m\u00e1s reconocible que Sprinklr - especialmente a trav\u00e9s de fuentes no sociales. <\/p>\n\n\n\n<p>Observaci\u00f3n interesante: aunque Sprout Social tiene menos mention sociales que Sprinklr, \u00a1su alcance es casi 5 veces mayor!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>M\u00e1s informaci\u00f3n: <\/strong><a href=\"https:\/\/brand24.com\/blog\/es\/alternativas-a-sprout-social\/\" target=\"_blank\">Alternativas a Sprout Social<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05hootsuite\"><strong>05 Hootsuite<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"43 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 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15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.3\/5<\/strong><\/p>\n<p>G2 (7.114 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong><\/p>\n<p>Capterra (3.795 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 d\u00edas <\/strong>\/ Prueba gratuita<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $199 <\/strong>\/ Por usuario y mes<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Hootsuite es una de las mayores herramientas de marketing del mercado. Adem\u00e1s de las funciones tradicionales de gesti\u00f3n de redes sociales, ofrece escucha social en tiempo real y an\u00e1lisis avanzados.<\/p>\n\n\n\n<p>En 2026, Hootsuite es utilizado por m\u00e1s de 200.000 marcas, incluidos m\u00e1s de 6.000 clientes empresariales.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe865e79&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe865e79\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"656\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage.webp\" alt=\"hootsuite_homepage\" class=\"wp-image-182999\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage-1140x623.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage-300x164.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage-248x136.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage-90x49.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caracter\u00edsticas principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>OwlyWriter IA<\/strong>\u00a0- un asistente de redacci\u00f3n que crea pies de foto, genera ideas para publicaciones, sugiere hashtags y reutiliza publicaciones en redes sociales.<\/li>\n\n\n\n<li><strong>Escucha social<\/strong>\u00a0<strong>- <\/strong>Gracias a la inteligencia artificial Blue Silk de Talkwalker, supervisa millones de fuentes en l\u00ednea en tiempo real. La escucha b\u00e1sica (b\u00fasqueda r\u00e1pida) est\u00e1 incluida en todos los planes, pero la escucha completa con Talkwalker solo est\u00e1 disponible en Enterprise.<\/li>\n\n\n\n<li><strong>An\u00e1lisis de Hootsuite<\/strong>\u00a0- plantillas personalizadas, comparativas con la competencia, integraciones con GA4\/Adobe Analytics y recomendaciones sobre el \u201cmejor momento para publicar\u201d.<\/li>\n\n\n\n<li><strong>Bandeja de entrada social<\/strong>\u00a0- re\u00fane todos los mensajes y contenidos de las redes sociales (DMs, comentarios, mentions) en una \u00fanica bandeja de entrada equipada con respuestas autom\u00e1ticas y asignaci\u00f3n autom\u00e1tica de tareas<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Fuentes controladas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redes sociales<\/strong>\u00a0- Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Reddit, Vimeo, Twitch, Disqus, Bluesky<\/li>\n\n\n\n<li><strong>Fuentes no sociales <\/strong>- sitios de noticias, blogs, foros, sitios de rese\u00f1as, podcasts, prensa escrita y audiovisual, otros sitios web<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Lo mejor para<\/strong><\/p>\n\n\n\n<p>Agencias que gestionan cuentas de varios clientes, equipos de marketing medianos o grandes y empresas que necesitan una herramienta de programaci\u00f3n completa con una amplia compatibilidad de plataformas.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Puntos fuertes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gesti\u00f3n intuitiva y potente de las redes sociales <\/strong>- Hootsuite admite m\u00e1s de 50 cuentas sociales en el plan Enterprise con un calendario visual de arrastrar y soltar y programaci\u00f3n masiva (hasta 350 publicaciones a la vez).<\/li>\n\n\n\n<li><strong>Enorme ecosistema de integraci\u00f3n<\/strong>\u00a0- M\u00e1s de 100 integraciones con terceros, como Canva, Salesforce, Monday.com, GA4 y Adobe<\/li>\n\n\n\n<li><strong>Gran capacidad de escucha social con Talkwalker<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Qu\u00e9 podr\u00eda ser mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Muy caro para marcas peque\u00f1as y medianas<\/strong><\/li>\n\n\n\n<li><strong>Las funciones avanzadas son de pago <\/strong>- la escucha profunda, los an\u00e1lisis avanzados, el seguimiento de revisiones y los flujos de trabajo de aprobaci\u00f3n requieren el plan Enterprise, a partir de $15.000\/a\u00f1o<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe8668e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe8668e3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard.webp\" alt=\"social_media_dashboard\" class=\"wp-image-183000\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard-1140x649.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard-300x171.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard-248x141.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard-90x51.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonhootsuitevssprinklr\"><strong>Comparativa: Hootsuite vs. Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Hootsuite<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Sprinklr<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>\u00c1mbito principal<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Gesti\u00f3n, programaci\u00f3n, an\u00e1lisis y escucha de las redes sociales<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>CXM unificado en todos los canales<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Lo mejor para<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Desde PYME hasta empresas y agencias que desean una gesti\u00f3n social completa<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Las grandes empresas necesitan una experiencia de servicio unificada en m\u00e1s de 30 canales, incluidos centros de llamadas, chat en directo, etc.<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Puntos fuertes<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>M\u00e1s asequible, f\u00e1cil configuraci\u00f3n, m\u00faltiples integraciones, escucha con Talkwalker en el nivel empresarial<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Mayor alcance de CX (centro de llamadas, chat en directo, correo electr\u00f3nico), m\u00e1s gobernanza empresarial, IA en todos los puntos de contacto.<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe867185&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe867185\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"679\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite-1140x679.jpg\" alt=\"\" class=\"wp-image-183028\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite-1140x679.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite-300x179.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite-248x148.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Como era de esperar, Hootsuite -como magnate de las herramientas en l\u00ednea- tiene una enorme ventaja sobre Sprinklr en t\u00e9rminos de <a href=\"https:\/\/brand24.com\/blog\/es\/notoriedad-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"notoriedad de marca\">notoriedad de marca<\/a>.<\/p>\n\n\n\n<p>Lo que no debe pasarse por alto es el hecho de que Hootsuite tiene ligeramente m\u00e1s mention negativos que positivos. Tenlo en cuenta a la hora de elegir entre estas dos plataformas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06mention\"><strong>06 Mention<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"43 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 86%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 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     <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.3\/5<\/strong><\/p>\n<p>G2 (442 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 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14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 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<\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong><\/p>\n<p>Capterra (288 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 d\u00edas <\/strong>\/ Prueba gratuita<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $599 <\/strong>\/ Mensual<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Mention es una plataforma de seguimiento de medios y escucha social en tiempo real para rastrear y analizar los mention de las marcas. <\/p>\n\n\n\n<p>Ahora forma parte del ecosistema Agorapulse, y el producto se est\u00e1 reorientando hacia la monitorizaci\u00f3n y la escucha con una fuerte cobertura de sitios de rese\u00f1as.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe868862&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe868862\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"659\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage.webp\" alt=\"mention_homepage\" class=\"wp-image-183002\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage-1140x626.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage-300x165.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage-248x136.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage-90x49.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage-520x287.webp 520w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caracter\u00edsticas principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Supervisi\u00f3n en tiempo real con alertas de picos<\/strong>&nbsp;- el seguimiento de m\u00e1s de 1.000 millones de fuentes puede activar notificaciones instant\u00e1neas sobre picos de volumen o sentimiento<\/li>\n\n\n\n<li><strong>Alertas booleanas avanzadas<\/strong>&nbsp;- puede escribir consultas de hasta 2.000 caracteres para realizar un seguimiento preciso, adem\u00e1s de utilizar un generador de consultas visual para los usuarios menos t\u00e9cnicos<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/revisar-el-seguimiento\/\" target=\"_blank\">Seguimiento de la revisi\u00f3n<\/a>&nbsp;en casi 80 sitios de rese\u00f1as, como Google, Trustpilot, Amazon, Glassdoor, G2, Capterra, Booking.com, App Store, Play Store, etc.<\/li>\n\n\n\n<li><strong>Inteligencia competitiva &amp; <\/strong><a href=\"https:\/\/brand24.com\/blog\/es\/como-medir-la-cuota-de-voz\/\" target=\"_blank\">cuota de voz<\/a><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Fuentes controladas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redes sociales<\/strong>&nbsp;- Facebook, Instagram, X, TikTok, Pinterest, YouTube, Reddit, LinkedIn, Medium<\/li>\n\n\n\n<li><strong>Fuentes no sociales <\/strong>- sitios de noticias, blogs, foros, sitios de rese\u00f1as, GitHub, fuentes RSS, otros sitios web<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Lo mejor para<\/strong><\/p>\n\n\n\n<p>Peque\u00f1as y medianas empresas, equipos de relaciones p\u00fablicas y agencias que necesitan una monitorizaci\u00f3n de marca asequible sin complejidad empresarial. Especialmente \u00fatil para empresas centradas en <a href=\"https:\/\/brand24.com\/blog\/es\/reputacion-de-marca\/\" target=\"_blank\">reputaci\u00f3n de marca<\/a>&nbsp;gesti\u00f3n a trav\u00e9s de plataformas de revisi\u00f3n.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Puntos fuertes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interfaz de usuario limpia y r\u00e1pida incorporaci\u00f3n <\/strong>facilitar la puesta en marcha<\/li>\n\n\n\n<li><strong>M\u00e1s de 75 sitios de opini\u00f3n<\/strong>&nbsp;hacen de Mention la herramienta m\u00e1s completa para la supervisi\u00f3n de revisiones<\/li>\n\n\n\n<li><strong>Consultas booleanas de 2.000 caracteres <\/strong>- potente para el control de la reputaci\u00f3n<\/li>\n\n\n\n<li><strong>Constructor visual<\/strong>&nbsp;- mantiene la supervisi\u00f3n accesible para los principiantes<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Qu\u00e9 podr\u00eda ser mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problemas ocasionales de comprensi\u00f3n del contexto mentions<\/strong><\/li>\n\n\n\n<li>Los an\u00e1lisis son funcionales, pero no alcanzan la profundidad de Brandwatch o Talkwalker. <a href=\"https:\/\/www.gartner.com\/reviews\/market\/social-analytics-applications\/compare\/ipsos-synthesio-vs-mention\" target=\"_blank\" rel=\"nofollow\">Perspectivas de Gartner<\/a>&nbsp;los cr\u00edticos describen la direcci\u00f3n del producto como \u201cborrosa\u201d (es decir, que el Mention intenta ser bueno en demasiadas direcciones sin destacar en una)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe869358&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe869358\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"748\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard.webp\" alt=\"social_media_dashboard\" class=\"wp-image-183003\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard-1140x711.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard-300x187.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard-248x155.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard-90x56.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonmentionvssprinklr\"><strong>Comparaci\u00f3n: Mention vs. Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong><\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Mention<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Sprinklr<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>\u00c1mbito principal<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Seguimiento especializado de los medios de comunicaci\u00f3n y escucha social (publicaci\u00f3n en desuso)<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Plataforma CXM unificada (escucha, publicaci\u00f3n, servicio, publicidad)<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Lo mejor para<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Pymes y equipos de relaciones p\u00fablicas que necesitan un seguimiento asequible y espec\u00edfico con una amplia cobertura de revisi\u00f3n<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Grandes empresas que necesitan una gesti\u00f3n social y de CX integral<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Puntos fuertes<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Asequible, f\u00e1cil de configurar, amplia supervisi\u00f3n de sitios de revisi\u00f3n<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Ciclo de vida social completo, an\u00e1lisis profundo de IA, amplia cobertura de canales, acceso directo a m\u00e1s de 25 plataformas.<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>M\u00e1s informaci\u00f3n:<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/es\/alternativas-a-mention\/\" target=\"_blank\">Alternativas Mention<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07brandmentions\"><strong>07 BrandMentions<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"48 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 96%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.8\/5<\/strong><\/p>\n<p>G2 (274 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"50 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 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15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 100%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>5.0\/5<\/strong><\/p>\n<p>Capterra (63 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>7 d\u00edas <\/strong>\/ Prueba gratuita<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $99 <\/strong>\/ Mensual<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>BrandMentions es una plataforma de monitorizaci\u00f3n de marcas y escucha social basada en IA que rastrea mention en la web y las redes sociales en tiempo real.<\/p>\n\n\n\n<p>Lo utilizan m\u00e1s de 10.700 empresas y se centra en captar mention de fuentes que los grandes competidores suelen pasar por alto, como blogs m\u00e1s peque\u00f1os, foros especializados y sitios web locales.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe86ab2f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe86ab2f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"811\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage.webp\" alt=\"brand_monitoring_homepage\" class=\"wp-image-183004\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage-1140x770.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage-300x203.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage-235x159.webp 235w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage-90x61.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caracter\u00edsticas principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lisis del sentimiento<\/strong>&nbsp;- clasifica los mention por sentimiento en diferentes lenguas y contextos culturales<\/li>\n\n\n\n<li><strong>Asistente de marca y an\u00e1lisis estrat\u00e9gico<\/strong>&nbsp;- ofrece an\u00e1lisis estrat\u00e9gicos y recomendaciones personalizadas basadas en sus datos de seguimiento<\/li>\n\n\n\n<li><strong>Alertas en tiempo real<\/strong>&nbsp;- puedes establecer reglas espec\u00edficas que activen notificaciones instant\u00e1neas cada vez que el volumen, el alcance o el sentimiento de mentions cambie inesperadamente<\/li>\n\n\n\n<li><strong>Informes de marca blanca<\/strong>&nbsp;- informes totalmente personalizables y personalizables listos para compartir con su equipo, las partes interesadas o la direcci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Fuentes controladas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redes sociales<\/strong>&nbsp;- X (Twitter), Facebook, Instagram, YouTube, LinkedIn, TikTok, Reddit, Bluesky<\/li>\n\n\n\n<li><strong>Fuentes no sociales<\/strong>&nbsp;- sitios de noticias, blogs, foros, sitios web, plataformas de rese\u00f1as (Booking, TripAdvisor, Yelp, Google My Business, App Store, Rese\u00f1as de Facebook)<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Lo mejor para<\/strong><\/p>\n\n\n\n<p>Peque\u00f1as y medianas empresas, equipos de relaciones p\u00fablicas y agencias de marketing que necesitan una monitorizaci\u00f3n de marca asequible con una s\u00f3lida cobertura de los sitios de rese\u00f1as.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Puntos fuertes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Precios transparentes y razonables <\/strong>- El plan m\u00e1s barato empieza en $89\/mes con 7 d\u00edas de prueba gratis y sin cargos ocultos<\/li>\n\n\n\n<li><strong>Configuraci\u00f3n r\u00e1pida y navegaci\u00f3n sencilla<\/strong><\/li>\n\n\n\n<li><strong>Gran eficacia para capturar mentions<\/strong>&nbsp;de blogs m\u00e1s peque\u00f1os, foros y sitios web especializados que la competencia suele pasar por alto.<\/li>\n\n\n\n<li><strong>Atenci\u00f3n al cliente receptiva<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Qu\u00e9 podr\u00eda ser mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No hay aplicaci\u00f3n m\u00f3vil, las integraciones son limitadas y el acceso a la API est\u00e1 restringido a las empresas.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe86b5ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe86b5ec\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"728\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_dashboard.webp\" alt=\"tablero_de_vigilancia_de_marcas\" class=\"wp-image-183005\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_dashboard.webp 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_dashboard-16x12.webp 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_dashboard-300x218.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_dashboard-218x159.webp 218w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_dashboard-90x66.webp 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonmentionvssprinklr\"><strong>Comparaci\u00f3n: Mention vs. Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong><\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>BrandMentions<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Sprinklr<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>\u00c1mbito principal<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Supervisi\u00f3n de marcas y escucha social con inteligencia competitiva y de sentimiento basada en IA<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Plataforma CXM unificada (escucha, publicaci\u00f3n, servicio, publicidad)<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Lo mejor para<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>PYMES y agencias que necesitan una monitorizaci\u00f3n de marca y una gesti\u00f3n de la reputaci\u00f3n asequibles y sencillas.<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Grandes empresas con necesidades de CXM complejas y multicanal<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Puntos fuertes<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Precios asequibles, configuraci\u00f3n r\u00e1pida, amplia cobertura de nichos de mercado, informes de agencias de marca blanca, hasta 10 a\u00f1os de datos hist\u00f3ricos...<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Amplio alcance de la plataforma (atenci\u00f3n al cliente, publicidad, automatizaci\u00f3n del marketing), marco de IA profunda (Sprinklr AI+), gesti\u00f3n nativa de m\u00e1s de 30 canales, gobernanza empresarial.<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bbe86bf08&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bbe86bf08\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"674\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions-1140x674.jpg\" alt=\"\" class=\"wp-image-183027\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions-1140x674.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Obviamente, BrandMentions es una herramienta mucho m\u00e1s peque\u00f1a y menos conocida que Sprinklr. La \u00fanica ventaja -un mayor porcentaje de mention positivos- puede ser ilusoria debido a un volumen muy bajo de mention.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Prueba la mejor alternativa a Sprinklr<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>PREGUNTAS FRECUENTES<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatissprinklr\"><strong>\u00bfQu\u00e9 es Sprinklr?<\/strong><\/h3>\n\n\n\n<p>Sprinklr es una plataforma de gesti\u00f3n de la experiencia del cliente (CXM) que ofrece funciones de monitorizaci\u00f3n de medios, escucha social, gesti\u00f3n de redes sociales, atenci\u00f3n al cliente y marketing.<\/p>\n\n\n\n<p>La plataforma rastrea y analiza datos de m\u00e1s de 30 canales digitales y miles de fuentes de medios tradicionales, proporcionando a las marcas y organizaciones de nivel empresarial una visi\u00f3n \u00fanica del rendimiento de la marca, el sentimiento de la audiencia y las interacciones de los clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatarethecorefeaturesofsprinklr\">\u00bfCu\u00e1les son las caracter\u00edsticas principales de Sprinklr?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitorizaci\u00f3n multicanal de medios<\/strong>&nbsp;- seguimiento de los mention de la marca en m\u00e1s de 30 canales sociales y digitales, y en medios tradicionales a trav\u00e9s de integraciones con proveedores como TVEyes y Dow Jones<\/li>\n\n\n\n<li><strong>Escucha social e inteligencia del consumidor <\/strong>- an\u00e1lisis de opiniones en tiempo real, detecci\u00f3n de emociones, evaluaci\u00f3n comparativa de la competencia y alertas de crisis<\/li>\n\n\n\n<li><strong>Herramientas de atenci\u00f3n al cliente<\/strong>&nbsp;- unificaci\u00f3n de las conversaciones de voz, correo electr\u00f3nico, chat y redes sociales en un centro de contacto omnicanal con asistencia de agentes basada en IA<\/li>\n\n\n\n<li><strong>Gesti\u00f3n de redes sociales<\/strong>&nbsp;- programar, publicar y gestionar la participaci\u00f3n en las principales plataformas sociales desde un \u00fanico panel de control<\/li>\n\n\n\n<li><strong>An\u00e1lisis basados en IA (Sprinklr AI+)<\/strong>&nbsp;- apoyo al flujo de trabajo con modelos de IA generativos y predictivos que automatizan la creaci\u00f3n de contenidos, la puntuaci\u00f3n de la calidad y la generaci\u00f3n de conocimientos<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatsourcesdoessprinklrmonitor\">\u00bfQu\u00e9 fuentes controla Sprinklr?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redes sociales<\/strong>&nbsp;- X (Twitter), Facebook, Instagram, YouTube, TikTok, Reddit, LinkedIn, Snapchat, Threads, BlueSky, Quora, VK, Sina Weibo, etc.<\/li>\n\n\n\n<li><strong>Fuentes no sociales <\/strong>- medios de comunicaci\u00f3n, blogs, foros, sitios de rese\u00f1as, podcasts, plataformas de v\u00eddeo<\/li>\n\n\n\n<li><strong>Medios de comunicaci\u00f3n tradicionales <\/strong>- TV (m\u00e1s de 1.650 canales en todo el mundo a trav\u00e9s de TVEyes), radio (m\u00e1s de 1.100 emisoras), publicaciones impresas (m\u00e1s de 13.000 fuentes en todo el mundo a trav\u00e9s de las integraciones web de Dow Jones y NLA).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"issprinklraspecializedsociallisteningtool\">\u00bfEs Sprinklr una herramienta de escucha social especializada?<\/h3>\n\n\n\n<p>No. Sprinklr es una plataforma unificada de gesti\u00f3n de la experiencia del cliente (CXM) en la que <strong>la escucha social es s\u00f3lo 1 de 33 productos<\/strong>. <\/p>\n\n\n\n<p>Si su objetivo principal es supervisar los mention de la marca, una herramienta de escucha espec\u00edfica le permitir\u00e1 conseguirlo m\u00e1s r\u00e1pidamente y disminuir\u00e1 su agobio.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Prueba la mejor alternativa a Sprinklr<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"issociallisteningacoresprinklrfeatureorapaidaddon\">\u00bfLa escucha social es una funci\u00f3n b\u00e1sica de Sprinklr o un complemento de pago?<\/h3>\n\n\n\n<p>La escucha est\u00e1 incluida en la plataforma de Sprinklr, no se vende por separado. <\/p>\n\n\n\n<p>El plan de autoservicio (Sprinklr Social Advanced, $299\/usuario\/mes) incluye escucha pero cubre menos canales (15+ frente a 30+ en Enterprise) y no ofrece soporte t\u00e9cnico. <\/p>\n\n\n\n<p>La mayor\u00eda de los equipos que realizan una escucha seria utilizan el plan Enterprise, en el que <a href=\"https:\/\/chatarmin.com\/en\/blog\/sprinklr-pricing\" target=\"_blank\" rel=\"nofollow\">contratos medios $129.380\/a\u00f1o<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"issprinklracosteffectivetool\">\u00bfEs Sprinklr una herramienta rentable?<\/h3>\n\n\n\n<p>Los planes de autoservicio de Sprinklr empiezan en $299\/usuario\/mes, con una prueba gratuita de 30 d\u00edas. <\/p>\n\n\n\n<p><a href=\"https:\/\/chatarmin.com\/en\/blog\/sprinklr-pricing\" target=\"_blank\" rel=\"nofollow\">Seg\u00fan Vendr<\/a>, Los planes Enterprise oscilan entre $15.000 y $387.000+\/a\u00f1o, con una mediana de $129.380\/a\u00f1o.<\/p>\n\n\n\n<p>Dadas las numerosas funciones de Sprinklr, es una herramienta rentable para grandes empresas y negocios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"issprinklracosteffectivetoolforsociallistening\">\u00bfEs Sprinklr una herramienta rentable para la escucha social?<\/h3>\n\n\n\n<p><strong>S\u00f3lo para escuchar: no<\/strong>.  Incluso la opci\u00f3n de autoservicio m\u00e1s barata ($299\/usuario\/mes) cuesta a un equipo de 3 personas $10.764\/a\u00f1o, con una cobertura de canal limitada y sin asistencia.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Prueba la mejor alternativa a Sprinklr<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Las herramientas de escucha dedicadas como Brand24 (desde $199\/mes), BrandMentions (desde $89\/mes), o Mention (desde $599\/mes) son mucho mejores para la escucha social en solitario.<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubre las alternativas a Sprinklr para la escucha social y la gesti\u00f3n de redes sociales: Brand24, Brandwatch, Meltwater, Sprout Social, Hootsuite, Mention y BrandMentions.<\/p>","protected":false},"author":83,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-183001","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/183001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=183001"}],"version-history":[{"count":9,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/183001\/revisions"}],"predecessor-version":[{"id":183035,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/183001\/revisions\/183035"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=183001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=183001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=183001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}