{"id":185247,"date":"2026-09-04T13:10:53","date_gmt":"2026-09-04T11:10:53","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=185247"},"modified":"2026-09-04T14:26:58","modified_gmt":"2026-09-04T12:26:58","slug":"ai-share-of-voice","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/ai-share-of-voice\/","title":{"rendered":"AI Share of Voice: C\u00f3mo medirlo, realizar un seguimiento y mejorarlo en 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00bfSon muchos 30 AI mentions? Bueno\u2026 \u00bfen comparaci\u00f3n con qu\u00e9? Esa es la pregunta que el AI share of voice ayuda a responder. Al realizar un seguimiento del AI SOV, obtienes una visi\u00f3n m\u00e1s clara de la visibilidad de tu marca y de c\u00f3mo se compara con la de la competencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n te explico c\u00f3mo evaluar el AI share of voice, qu\u00e9 herramientas me parecen m\u00e1s \u00fatiles y en qu\u00e9 me centrar\u00eda para mejorar tu puntuaci\u00f3n.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principales conclusiones        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">AI share of voice eval\u00faa tu visibilidad frente a la competencia<\/p>\n                    <p class=\"acf-key-takeaways__text\">Muestra qu\u00e9 porcentaje de la visibilidad en torno a las palabras clave que se siguen corresponde a tu marca frente a la de tus competidores. Una f\u00f3rmula habitual es: mentions de tu marca \u00f7 mentions totales de la categor\u00eda \u00d7 100.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Tu AI share of voice es diferente en cada plataforma<\/p>\n                    <p class=\"acf-key-takeaways__text\">Una gran visibilidad en ChatGPT no garantiza el mismo resultado en otros chatbots. Un estudio de 2026, en el que se analizaron m\u00e1s de 161 000 consultas, revel\u00f3 que ChatGPT, Gemini, Perplexity y Google AI Overviews citaban los mismos dominios en tan solo el 3,8% de las consultas. Por eso deber\u00edas hacer un seguimiento de tu cuota de voz (SOV) de IA en varias plataformas.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">El seguimiento manual solo funciona a peque\u00f1a escala<\/p>\n                    <p class=\"acf-key-takeaways__text\">Utilizar t\u00fa mismo un conjunto fijo de indicaciones puede servir para una prueba a peque\u00f1a escala. Sin embargo, cuando tienes que hacer un seguimiento de m\u00e1s de 10 indicaciones, competidores y plataformas de IA, las herramientas espec\u00edficas de visibilidad de la IA se convierten en una necesidad, sobre todo si trabajas en SEO, marketing o relaciones p\u00fablicas.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Las mejores herramientas de IA para el share of voice te ofrecen mucho m\u00e1s que la puntuaci\u00f3n del %<\/p>\n                    <p class=\"acf-key-takeaways__text\">Mis opciones favoritas son Chatbeat, Profound, AthenaHQ, Semrush AI Visibility Toolkit, Otterly.AI, Similarweb y Amplitude. Todas ellas miden el SOV de la IA, pero difieren en cuanto al nivel de detalle con el que analizan las indicaciones, la competencia, las menciones, la opini\u00f3n y las oportunidades de contenido.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 id=\"what-is-ai-sov\" class=\"wp-block-heading\">\u00bfQu\u00e9 es la share of voice de la IA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Medidas de AI share of voice (AI SOV) <strong>cu\u00e1nta visibilidad tiene tu marca en las respuestas generadas por IA en comparaci\u00f3n con la de tus competidores<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras, te indica qui\u00e9n obtiene m\u00e1s mentioned cuando la gente formula preguntas relacionadas con tu categor\u00eda a los modelos de IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El c\u00e1lculo m\u00e1s habitual es el siguiente:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI Share of Voice = (mentions de tu marca \u00f7 mentions totales de la categor\u00eda) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supongamos que revisas las respuestas generadas por IA a una serie de preguntas que tus clientes podr\u00edan plantearte sobre tu nicho de mercado. En esas respuestas, tu marca aparece mencionada 30 veces, mientras que todas las marcas de tu categor\u00eda aparecen mencionadas un total de 120 veces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">30 \u00f7 120 \u00d7 100 = 25% AI share of voice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso significa que tu marca cuenta con 25% de visibilidad para ese conjunto concreto de indicaciones y respuestas de IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ese porcentaje variar\u00e1 de un chatbot a otro, a veces de forma considerable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un estudio de Writesonic de 2026, en el que se analizaron 161 286 indicaciones, revel\u00f3 que <strong>Las rese\u00f1as de ChatGPT, Gemini, Perplexity y Google AI citaban los mismos dominios en tan solo el 3,81 TP47T de los casos.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, el hecho de que una plataforma te ofrezca una gran visibilidad no significa que las dem\u00e1s se hayan enterado. Por eso merece la pena hacer un seguimiento de las mismas consultas en varios motores de IA y observar c\u00f3mo evoluciona tu SOV con el tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos c\u00f3mo se configura eso.<\/p>\n\n\n\n<h2 id=\"how-to-measure-ai-sov\" class=\"wp-block-heading\">\u00bfC\u00f3mo se mide la share of voice en las b\u00fasquedas con IA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, define tu configuraci\u00f3n de seguimiento. Elige las indicaciones, los competidores y las plataformas de IA que vas a supervisar de forma regular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres calcular manualmente tu SOV de IA, <strong>Empieza por ponerte en el lugar de tu cliente ideal.<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Piensa en las preguntas que har\u00edan a un buscador de IA al buscar informaci\u00f3n sobre tu categor\u00eda, comparar opciones o buscar una recomendaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si vendes software de gesti\u00f3n de proyectos, podr\u00edas hacer un seguimiento de preguntas como \u201c<strong>\u00bfCu\u00e1les son las mejores herramientas de gesti\u00f3n de proyectos para equipos de marketing peque\u00f1os?<\/strong>\u201d o \u201c<strong>\u00bfQu\u00e9 software de gesti\u00f3n de proyectos es el m\u00e1s adecuado para las agencias?<\/strong>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, elabora un conjunto fijo de estas preguntas y utiliza la misma configuraci\u00f3n cada vez que eval\u00faes tus resultados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9afa0874f35&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9afa0874f35\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited.png\" alt=\"ChatGPT recomienda el mejor software de gesti\u00f3n de proyectos para agencias\" class=\"wp-image-185294\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited.png 874w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited-300x212.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited-225x159.png 225w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited-90x64.png 90w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Respuesta de ChatGPT con recomendaciones de software de gesti\u00f3n de proyectos para agencias<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El proceso completo es m\u00e1s o menos as\u00ed:<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Define los temas que quieres seguir<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Elabora una lista de indicaciones para los clientes<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Elige las plataformas de IA que quieras supervisar<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Ejecuta las mismas instrucciones en cada plataforma<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Anota qu\u00e9 marcas aparecen en las respuestas generadas por la IA<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Calcula tu AI share of voice<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Repite el proceso con regularidad utilizando la misma configuraci\u00f3n<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tengas un punto de referencia, puedes <strong>comp\u00e1ralos con la competencia, identifica las propuestas con las que est\u00e1n triunfando y descubre qu\u00e9 es lo que puede estar impulsando su visibilidad<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora bien, aunque no descartar\u00eda por completo el m\u00e9todo manual, he descubierto que hay formas mucho m\u00e1s eficientes de hacerlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El seguimiento manual funciona bien para un peque\u00f1o grupo de indicaciones de alta prioridad o para comprender qu\u00e9 factores influyen en el porcentaje antes de empezar a basarse en un panel de control.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, te permite analizar detenidamente las respuestas concretas, en lugar de reducirlo todo inmediatamente a una puntuaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El problema es la escala<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando tienes que hacer un seguimiento de m\u00e1s de 20 indicaciones, m\u00e1s de 10 competidores y varias plataformas de IA, resulta dif\u00edcil gestionar todo esto de forma coherente si se hace manualmente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y ah\u00ed es donde resultan \u00fatiles las herramientas espec\u00edficas de visibilidad de la IA.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automatizan gran parte del seguimiento, mantienen la coherencia en la configuraci\u00f3n de las mediciones y facilitan la comparaci\u00f3n y el an\u00e1lisis a lo largo del tiempo.<\/p>\n\n\n\n<h2 id=\"best-tools-for-ai-sov\" class=\"wp-block-heading\">Las mejores herramientas para medir el share of voice en la b\u00fasqueda con IA en 2026<\/h2>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Herramienta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Caracter\u00edsticas principales                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Lo mejor para                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Precio inicial                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/chatbeat-icon-filled-256-e1784022065934.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/chatbeat.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Chatbeat                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Seguimiento de SOV, an\u00e1lisis de opiniones, an\u00e1lisis de citas, recomendaciones estrat\u00e9gicas basadas en inteligencia artificial                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Peque\u00f1as empresas, equipos de tama\u00f1o medio y agencias                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/mes                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/profound-e1788510513230.png\" class=\"attachment-full size-full\" alt=\"Logotipo de Profound\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.tryprofound.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Profundo                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Seguimiento de SOV, seguimiento de respuestas, optimizaci\u00f3n de contenidos, FactCheck                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Equipos de SEO y de contenidos de empresas medianas y grandes                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/mes                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/athenahq.png\" class=\"attachment-full size-full\" alt=\"Logotipo de AthenaHQ\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/athenahq.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/athenahq-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/athenahq.ai\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                AthenaHQ                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Seguimiento de SOV, an\u00e1lisis de citas, vistas configurables, mapa de calor de la competencia                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Peque\u00f1as empresas, equipos de tama\u00f1o medio y equipos multifuncionales                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Plan gratuito disponible                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"57\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-.png\" class=\"attachment-full size-full\" alt=\"Logotipo de Semrush\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-.png 57w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush--18x12.png 18w\" sizes=\"auto, (max-width: 57px) 100vw, 57px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Semrush AI Visibility Toolkit                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Seguimiento del SOV, an\u00e1lisis 1:1 de la competencia, seguimiento de la opini\u00f3n p\u00fablica, recomendaciones estrat\u00e9gicas basadas en inteligencia artificial                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Equipos de medianas empresas y grandes empresas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/mes                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-e1788510978747.png\" class=\"attachment-full size-full\" alt=\"Logotipo de OtterlyAI\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-e1788510978747.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-e1788510978747-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/otterly.ai\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Otterly.AI                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Seguimiento del SOV, an\u00e1lisis de la opini\u00f3n, an\u00e1lisis de citas, investigaci\u00f3n de indicaciones para IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Agencias, peque\u00f1as empresas y equipos de marketing                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        29 \u20ac al mes                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"33\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb.png\" class=\"attachment-full size-full\" alt=\"Logotipo de Similarweb\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-13x12.png 13w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Web similar                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Seguimiento del SOV, seguimiento del sentimiento, detecci\u00f3n autom\u00e1tica de la competencia                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Equipos de medianas empresas y grandes empresas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/mes                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude.png\" class=\"attachment-full size-full\" alt=\"Logotipo de Amplitude\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/amplitude.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Amplitud                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Seguimiento del SOV, an\u00e1lisis del tr\u00e1fico procedente de la IA, atribuci\u00f3n de ingresos                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Equipos de productos y de crecimiento para el segmento de mercado medio y las grandes empresas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        A medida                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Analic\u00e9 15 de las herramientas de SOV basadas en IA m\u00e1s populares del mercado antes de reducir esta lista a las 7 afortunadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los 8 que no pasaron el corte final (<strong>Peec AI, Ahrefs Brand Radar, HubSpot AEO, Rankability, Goodie, Scrunch AI, Slate y Klue)<\/strong> o bien eran demasiado similares a otras opciones m\u00e1s s\u00f3lidas, o bien se centraban menos en la cuota de pantalla de la IA, o bien no aportaban lo suficiente como para justificar un puesto m\u00e1s en la lista.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer\u00eda que la lista de finalistas fuera lo suficientemente variada como para que pudieras encontrar una opci\u00f3n adecuada, independientemente de tu presupuesto, del tama\u00f1o de tu equipo o del nivel de detalle que desees alcanzar con los datos de visibilidad de la IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El seguimiento de Share of voice era imprescindible, pero tambi\u00e9n he destacado funciones que lo complementan muy bien, como el an\u00e1lisis de fuentes y el an\u00e1lisis de opiniones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos a ello.<\/p>\n\n\n\n<h3 id=\"chatbeat\" class=\"wp-block-heading\">01 Chatbeat<\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid #d4e5dc;width:50%;flex-grow:1}@media(min-width: 768px){.b24-reviews__item{width:auto;padding-left:30px;padding-right:26px}}@media(max-width: 991px){.b24-reviews__item:nth-child(3),.b24-reviews__item:nth-child(5){border-left:none;padding-left:0}}.b24-reviews__item:first-child{border-left:none;padding-left:0}.b24-reviews__item:last-child{padding-right:0}.b24-reviews__icon svg{max-height:19px}.b24-reviews__rating,.b24-reviews__icon{margin-bottom:12px;text-align:left}.b24-reviews__stars-wrapper{position:relative;display:inline-block;width:103px;height:16px}.b24-reviews__stars-bg{position:absolute;top:0;left:0;width:100%;height:100%;color:#c6d6ce}.b24-reviews__stars-bg svg{display:block;width:100%;height:100%}.b24-reviews__stars-fg{position:absolute;top:0;left:0;height:100%;overflow:hidden;color:#ffae00;white-space:nowrap}.b24-reviews__stars-fg svg{display:block;width:103px;height:16px}.b24-reviews__text p{margin:0;font-size:14px !important;line-height:20px !important}@media(min-width: 768px){.b24-reviews__text p{font-size:16px !important;line-height:22px !important}}.b24-reviews__meta{display:flex;flex-direction:column;gap:5px}.b24-reviews__author{font-weight:700;font-size:18px;color:#000}.b24-reviews__subtext{font-size:14px;color:#7d8682}.b24-reviews__footer{margin-top:40px;text-align:center}.b24-reviews__button{display:inline-block;padding:12px 24px;background-color:#00ef88;color:#000;font-weight:600;border-radius:30px;text-decoration:none;transition:background-color .3s ease}.b24-reviews__button:hover{background-color:#4bffae;text-decoration:none}.b24-reviews--light{background-color:#fff}.b24-reviews--dark{background-color:#000;color:#fff}.b24-reviews--dark .b24-reviews__icon svg path{fill:#fff}.b24-reviews--dark .b24-reviews__text p{color:#fff}<\/style><div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"0 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 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15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 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0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>N\/A<\/strong><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>14 d\u00edas<\/strong> prueba gratuita<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\">En <strong>$199\/mes<\/strong><\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Chatbeat cubre todo el flujo de trabajo de SOV basado en IA: <strong>indicaciones, clasificaciones, fuentes, opini\u00f3n, contexto y recomendaciones<\/strong> para mejorar la visibilidad de tu marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En realidad, se trata de la herramienta de visibilidad de IA propia de Brand24. La creamos inicialmente para facilitar nuestro flujo de trabajo interno, pero luego nos dimos cuenta de que era lo suficientemente \u00fatil como para convertirla en un producto que tambi\u00e9n pudieran utilizar otros equipos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que s\u00ed, esta recomendaci\u00f3n tiene un peque\u00f1o sesgo. Pero no la pondr\u00eda en primer lugar si no creyera que realmente se lo merece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me gusta ese Chatbeat <strong>no reduce el SOV a un solo gr\u00e1fico<\/strong>. La pesta\u00f1a \u00abResumen\u00bb te ofrece cuatro perspectivas principales de un solo vistazo: tu share of voice global, c\u00f3mo evoluciona con el tiempo, c\u00f3mo var\u00eda seg\u00fan el chatbot y la posici\u00f3n que ocupa cada marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es un excelente punto de partida. A partir de ah\u00ed, puedes profundizar en la competencia, las fuentes, <a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\">an\u00e1lisis de opiniones<\/a>, y las diferencias a nivel de plataforma para ver qu\u00e9 ocurre realmente detr\u00e1s de la puntuaci\u00f3n %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas principales<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Aver\u00edas del Share of Voice<\/strong> \u2013 Puedes comparar tu cuota de voz (SOV) con la de la competencia, hacer un seguimiento de c\u00f3mo evoluciona con el tiempo y desglosarla por cada plataforma de IA.<\/li>\n\n\n\n<li><strong>Fuentes clave<\/strong> \u2013 Chatbeat muestra en qu\u00e9 dominios y fuentes se basan las herramientas de IA a la hora de responder a las consultas en tu sector. Para m\u00ed, esta es una de las vistas m\u00e1s \u00fatiles, ya que muestra d\u00f3nde est\u00e1n ganando autoridad los competidores y d\u00f3nde quiz\u00e1 te interese posicionarte t\u00fa tambi\u00e9n.<\/li>\n\n\n\n<li><strong>Contexto y sentimiento<\/strong> \u2013 La visibilidad no sirve de mucho si la IA sigue dando una imagen err\u00f3nea de tu marca. La secci\u00f3n \u00abContexto\u00bb muestra las tendencias de opini\u00f3n y los temas que la IA asocia con tu marca, para que puedas ver c\u00f3mo se te posiciona, y no solo con qu\u00e9 frecuencia apareces.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA incluidas<\/strong>: ChatGPT, Gemini, Claude, DeepSeek, Perplexity, Grok, Copilot, Modo IA de Google, Res\u00famenes de IA de Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9afa087df26&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9afa087df26\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1.jpg\" alt=\"Panel de control de Chatbeat\" class=\"wp-image-185315\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1-300x146.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1-90x44.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Descripci\u00f3n general del panel de control de Chatbeat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pros<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las principales vistas de SOV est\u00e1n agrupadas de forma clara en la secci\u00f3n \u00abResumen\u00bb<\/li>\n\n\n\n<li>Abarca todo el proceso de trabajo, con pasos claros desde el seguimiento hasta un an\u00e1lisis m\u00e1s detallado<\/li>\n\n\n\n<li>Las recomendaciones de GEO te ofrecen algo concreto en lo que trabajar tras el an\u00e1lisis<\/li>\n\n\n\n<li>Las sugerencias de b\u00fasqueda te ayudan a ampliar tu b\u00fasqueda m\u00e1s all\u00e1 de las consultas m\u00e1s obvias<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No hay datos hist\u00f3ricos<\/li>\n\n\n\n<li>El plan Essential tiene un l\u00edmite de 30 indicaciones y un proyecto.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En mi opini\u00f3n, Chatbeat funciona mejor como una herramienta para tomar el pulso de forma continua. Revisas tus estad\u00edsticas, extraes la informaci\u00f3n \u00fatil, act\u00faas en consecuencia y, m\u00e1s tarde, vuelves a comprobar si esos cambios han supuesto alguna diferencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso se lo recomendar\u00eda sobre todo a <strong>Equipos de SEO, contenido, relaciones p\u00fablicas y marca que supervisan la visibilidad de la IA como parte de su trabajo diario<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y si ya utilizas Brand24, no es necesario que a\u00f1adas Chatbeat a tu conjunto de herramientas. AI Visibility est\u00e1 disponible como complemento de tu suscripci\u00f3n actual, por lo que puedes realizar un seguimiento de la cuota de voz (SOV), las indicaciones, la competencia y las menciones directamente desde Brand24..<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Empieza a hacer un seguimiento de tu AI Share of Voice!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=512\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"profound\" class=\"wp-block-heading\">02 Profundo<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 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15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">1,129<\/span> (opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>7 d\u00edas<\/strong> prueba gratuita<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>En <strong>$99\/mes<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Profound es una de las plataformas de visibilidad de IA m\u00e1s completas que he probado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay un mont\u00f3n de cosas en \u00e9l: <strong>share of voice, citas, opiniones, oportunidades, investigaci\u00f3n r\u00e1pida y flujos de trabajo de contenidos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero lo que m\u00e1s me llam\u00f3 la atenci\u00f3n es lo estrechamente vinculados que est\u00e1n el seguimiento y el trabajo de contenidos. En cuanto detectas una carencia de visibilidad, Profound te ofrece una gu\u00eda clara sobre c\u00f3mo abordarla desde el punto de vista de los contenidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Seguimiento diario de los retos diarios<\/strong> \u2013 Profound repasa cada d\u00eda las indicaciones que has registrado y recopila datos sobre la cuota de voz (SOV), las clasificaciones, las citas y la opini\u00f3n.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n de contenidos<\/strong> \u2013 Esto es muy importante para los equipos de contenido. Puedes crear contenido nuevo u optimizar las p\u00e1ginas existentes utilizando datos de citas y el contenido de la competencia con mejor rendimiento como contexto.<\/li>\n\n\n\n<li><strong>Verificaci\u00f3n de datos<\/strong> \u2013 Profound comprueba las afirmaciones objetivas que la IA hace sobre tu marca contrast\u00e1ndolas con tu propio material de referencia y se\u00f1ala qu\u00e9 citas pueden estar difundiendo informaci\u00f3n incorrecta. No he visto que ninguna otra herramienta aborde esto de forma tan directa.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA incluidas<\/strong>: ChatGPT, Gemini, Claude, DeepSeek, Perplexity, Grok, Copilot, Modo IA de Google, Res\u00famenes de IA de Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9afa087fa83&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9afa087fa83\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"604\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-1140x604.jpg\" alt=\"Panel de control de Profound\" class=\"wp-image-185317\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-1140x604.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-300x159.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-248x131.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-90x48.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Descripci\u00f3n general del panel de control de Profound<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un panel de control sencillo y claro, f\u00e1cil de manejar<\/li>\n\n\n\n<li>Seguimiento diario de los cambios en la visibilidad<\/li>\n\n\n\n<li>Los \u00abPrompt Volumes\u00bb ayudan a priorizar qu\u00e9 datos hay que supervisar<\/li>\n\n\n\n<li>Pesta\u00f1a \u00abContenido\u00bb para ayudarte a que los motores de b\u00fasqueda basados en IA te citen<\/li>\n\n\n\n<li>FactCheck se\u00f1ala la informaci\u00f3n incorrecta u obsoleta sobre las marcas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El plan Starter solo incluye un modelo de IA, y el precio sube r\u00e1pidamente en cuanto necesitas hacer un seguimiento de m\u00e1s plataformas.<\/li>\n\n\n\n<li>Hay bastante que aprender cuando te adentras en los informes m\u00e1s detallados<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Recomendar\u00eda Profound especialmente a los equipos de SEO y de contenidos que quieran realizar un seguimiento exhaustivo de la visibilidad de la IA. Permite analizar el SOV, las citas, el sentimiento y el rendimiento de las preguntas con suficiente detalle como para detectar en qu\u00e9 aspectos los competidores est\u00e1n tomando la delantera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n me gusta que FactCheck se utilice junto con esos datos de visibilidad, ya que un sentimiento negativo o inexacto generado por la IA puede empezar a afectar a la confianza y al proceso de ventas si no se controla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto detectes una laguna, puedes pasar directamente a mejorar una p\u00e1gina ya existente o a crear algo nuevo bas\u00e1ndote en los datos.<\/p>\n\n\n\n<h3 id=\"athenahq\" class=\"wp-block-heading\">03 AthenaHQ<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"49 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 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viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.9\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">44<\/span> (opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>Plan gratuito<\/strong> disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>En <strong>$295 al mes<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">AthenaHQ te ofrece los conceptos b\u00e1sicos sobre la voz de marca (SOV) en IA, incluyendo el rendimiento de la competencia, las menciones y el an\u00e1lisis de contenidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero lo que realmente me convenci\u00f3 fue su flexibilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede <strong>crear diferentes perspectivas en torno a perfiles de usuario, equipos, regiones u objetivos<\/strong>. Esto facilita adaptar los mismos datos a los distintos miembros del equipo, que ven la visibilidad de la IA desde perspectivas ligeramente diferentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas principales<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Vistas configurables<\/strong> \u2013 Puedes personalizar los paneles de control en funci\u00f3n de diferentes perfiles, equipos, regiones u objetivos.<\/li>\n\n\n\n<li><strong>Mapa de calor de la competencia<\/strong> \u2013 una de mis vistas favoritas de AthenaHQ. Muestra <a href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-de-la-marca-ai\/\" target=\"_blank\" rel=\"noopener\">Visibilidad de la marca AI<\/a> por tema, para que puedas ver r\u00e1pidamente en qu\u00e9 aspectos vas por delante y en cu\u00e1les aparecen m\u00e1s a menudo tus competidores en los resultados de b\u00fasqueda con IA.<\/li>\n\n\n\n<li><strong>URL de origen y contenido con atribuci\u00f3n<\/strong> \u2013 Puedes rastrear la visibilidad de la IA hasta p\u00e1ginas concretas, tanto las tuyas como las de la competencia, y ver qu\u00e9 fuentes alimentan una respuesta generada por IA.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA incluidas<\/strong>: ChatGPT, Gemini, Claude, DeepSeek, Perplexity, Grok, Copilot, el modo IA de Google, los res\u00famenes de IA de Google, Meta AI.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9afa0881748&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9afa0881748\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1195\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited.jpg\" alt=\"Panel de control de AthenaHQ\" class=\"wp-image-185321\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited.jpg 1195w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-1140x496.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-300x131.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-248x108.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-90x39.jpg 90w\" sizes=\"auto, (max-width: 1195px) 100vw, 1195px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Descripci\u00f3n general del panel de control de AthenaHQ<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pros<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seguimiento de fuentes muy preciso, hasta el nivel de URL individuales<\/li>\n\n\n\n<li>Vistas configurables para diferentes perfiles de usuario, equipos, regiones y objetivos<\/li>\n\n\n\n<li>Las directrices y los controles de la voz de marca ayudan a que el contenido generado por IA se ajuste a la imagen de marca<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La biblioteca de plantillas ofrece pocos puntos de partida espec\u00edficos para cada sector.<\/li>\n\n\n\n<li>El plan gratuito funciona con cr\u00e9ditos, y el seguimiento de muchas indicaciones y modelos de IA puede agotarlos r\u00e1pidamente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AthenaHQ es un punto de partida perfecto <\/strong>si quieres probar el seguimiento de visibilidad mediante IA sin tener que pagar por adelantado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El plan gratuito te ofrece espacio suficiente para explorar las funciones b\u00e1sicas, configurar un sistema de seguimiento y comprobar si la plataforma se adapta a tu flujo de trabajo.<\/p>\n\n\n\n<h3 id=\"semrush\" class=\"wp-block-heading\">04 Kit de herramientas de visibilidad con IA de Semrush<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                           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16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>N\/A<\/strong><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\">No <\/span><span style=\"font-weight: 400\">prueba gratuita<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>$99\/mes<\/strong><\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush es una de las plataformas de SEO m\u00e1s importantes que existen, con herramientas para la investigaci\u00f3n de palabras clave, el an\u00e1lisis de la competencia, las auditor\u00edas de sitios web, la creaci\u00f3n de contenidos y mucho m\u00e1s. Su \u00abAI Visibility Toolkit\u00bb a\u00f1ade el seguimiento de b\u00fasquedas basado en IA a ese ecosistema ya existente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y vaya si es un completo conjunto de herramientas. Hay distintos <strong>informes sobre la cuota de mercado (SOV), la competencia, los est\u00edmulos, la percepci\u00f3n, los factores impulsores del negocio y las oportunidades<\/strong>, con mucho margen para seguir investigando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me lo he pasado muy bien revis\u00e1ndolo porque gran parte del an\u00e1lisis ya est\u00e1 organizado: las principales carencias, las ventajas de la competencia, los factores que influyen en la percepci\u00f3n y las pr\u00f3ximas medidas sugeridas est\u00e1n agrupadas en secciones breves y f\u00e1ciles de consultar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, est\u00e1 muy basado en la inteligencia artificial, por lo que vas recibiendo peque\u00f1os res\u00famenes y recomendaciones a medida que avanzas por los informes. Eso hace que sea mucho m\u00e1s f\u00e1cil detectar en qu\u00e9 aspectos est\u00e1s perdiendo terreno, entender por qu\u00e9 y determinar en qu\u00e9 debes centrarte a continuaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas principales<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Factores clave para el negocio<\/strong> \u2013 Este fue uno de mis informes favoritos. Semrush agrupa los mention por temas relacionados con tu nicho y muestra c\u00f3mo var\u00edan tus share of voice en cada uno de ellos.<\/li>\n\n\n\n<li><strong>An\u00e1lisis de la competencia 1:1<\/strong> \u2013 Adem\u00e1s de la comparaci\u00f3n general, puedes abrir informes espec\u00edficos sobre cada uno de los competidores y comparar los valores de share of voice y el sentimiento para las mismas preguntas.<\/li>\n\n\n\n<li><strong>Oportunidades estrat\u00e9gicas de la IA<\/strong> \u2013 Semrush convierte las carencias en materia de visibilidad en recomendaciones concretas y las agrupa en oportunidades a corto, medio y largo plazo, para que puedas ver d\u00f3nde resulta m\u00e1s factible mejorar tu SOV.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA incluidas<\/strong>: ChatGPT, Gemini, Claude, DeepSeek, Perplexity, Grok, Copilot, Modo IA de Google, Res\u00famenes de IA de Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9afa0883557&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9afa0883557\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1194\" height=\"595\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited.jpg\" alt=\"Panel de Semrush\" class=\"wp-image-185325\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited.jpg 1194w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-1140x568.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-300x149.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-248x124.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-90x45.jpg 90w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Resumen del rendimiento de la marca en Semrush<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pros<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una extensi\u00f3n natural para los equipos que ya utilizan Semrush para el SEO<\/li>\n\n\n\n<li>Un mont\u00f3n de recomendaciones basadas en la inteligencia artificial<\/li>\n\n\n\n<li>Seguimiento diario de las indicaciones para comprobar si tus optimizaciones est\u00e1n dando resultados<\/li>\n\n\n\n<li>La auditor\u00eda del sitio web mediante b\u00fasqueda con IA detecta problemas de rastreabilidad<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No hay versi\u00f3n de prueba gratuita, por lo que necesitas una suscripci\u00f3n de pago para probar el kit de herramientas.<\/li>\n\n\n\n<li>El precio por usuario puede resultar caro para equipos m\u00e1s grandes<\/li>\n\n\n\n<li>Si a\u00fan no utilizas Semrush, en esta lista encontrar\u00e1s herramientas independientes m\u00e1s asequibles.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush es, sin duda, la mejor opci\u00f3n para los equipos que ya lo utilizan para el SEO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede <strong>acerca m\u00e1s entre s\u00ed tus tareas habituales de b\u00fasqueda y el an\u00e1lisis de visibilidad mediante IA<\/strong>, en lugar de tener que cambiar de plataforma cada vez que quieras consultar el SOV.<\/p>\n\n\n\n<h3 id=\"otterly-ai\" class=\"wp-block-heading\">05 Otterly.AI<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 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5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">54<\/span> (opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>7 d\u00edas<\/strong> Prueba gratuita<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>En <strong>29 \u20ac al mes<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Otterly.AI es una herramienta que encantar\u00e1 a las agencias. Funciona perfectamente tanto para profesionales del marketing independientes como para equipos internos, pero la configuraci\u00f3n espec\u00edfica para agencias incluye algunas funciones adicionales que pueden facilitar mucho el trabajo con los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como agencia, obtienes <strong>Espacios de trabajo independientes para cada cliente, espacios de trabajo \u00abPitch\u00bb para realizar auditor\u00edas antes de que un cliente potencial firme el contrato e informes personalizados de Looker Studio con tu propia imagen de marca<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero hay algo para todos: actualizaciones diarias de SOV, an\u00e1lisis de opini\u00f3n a nivel de respuesta, tendencias de citas, investigaci\u00f3n de respuestas y seguimiento de anuncios de ChatGPT en todos los planes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas principales<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Resumen del estado de \u00e1nimo<\/strong> \u2013 Cada indicaci\u00f3n tiene un indicador de tono junto a ella, para que puedas echar un vistazo a tu <a href=\"https:\/\/brand24.com\/blog\/es\/ai-mentions\/\" target=\"_blank\" rel=\"noopener\">IA menciones<\/a> y ver al instante el contexto que las rodea. La mayor\u00eda de las herramientas que he probado te obligan a abrir un informe de sentimiento aparte para eso.<\/li>\n\n\n\n<li><strong>Cobertura del dominio a lo largo del tiempo<\/strong> \u2013 Realiza un seguimiento de la frecuencia con la que se mencionan tu sitio web y los dominios de la competencia en las respuestas generadas por IA, y comprueba si esa presencia est\u00e1 aumentando o disminuyendo.<\/li>\n\n\n\n<li><strong>Investigaci\u00f3n sobre indicaciones para la IA<\/strong> \u2013 Otterly ayuda a convertir las palabras clave de SEO en consultas que merece la pena seguir, y Query Fan-Out muestra las b\u00fasquedas relacionadas que un motor de IA puede generar a partir de una sola consulta.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA incluidas<\/strong>: ChatGPT, Gemini, Claude, Perplexity, Copilot, el modo IA de Google, res\u00famenes de IA de Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9afa0885192&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9afa0885192\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"554\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-1140x554.jpg\" alt=\"Panel de control de OtterlyAI\" class=\"wp-image-185327\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-1140x554.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-300x146.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-248x120.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-90x44.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Panel de control de Otterly.AI<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pros<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una investigaci\u00f3n exhaustiva y rigurosa para ampliar tu conjunto de seguimiento<\/li>\n\n\n\n<li>Content Checker se\u00f1ala problemas de contenido y t\u00e9cnicos que pueden afectar a la visibilidad<\/li>\n\n\n\n<li>Acceso a API, MCP y Looker Studio en los planes superiores<\/li>\n\n\n\n<li>Seguimiento localizado en m\u00e1s de 65 pa\u00edses<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El plan Lite m\u00e1s econ\u00f3mico incluye solo 15 indicaciones, y no puedes comprar el complemento de +100 indicaciones a menos que te pases al plan Est\u00e1ndar o Premium.<\/li>\n\n\n\n<li>Gemini, Claude y el modo de IA de Google tienen un coste adicional en todos los planes de autoservicio<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como ya he mencionado, Otterly.AI es probablemente la mejor opci\u00f3n para las agencias gracias a sus espacios de trabajo para clientes, sus auditor\u00edas de propuestas y sus informes personalizados con la marca.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero tambi\u00e9n hay mucho que ofrecer aqu\u00ed para los equipos internos y los profesionales del marketing por cuenta propia. Me ha gustado utilizarlo, y desde luego no formo parte de ninguna agencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El seguimiento del SOV es s\u00f3lido, pero el <strong>espacios de trabajo, actualizaciones diarias, sentimiento a nivel de prompt y visualizaciones de citas<\/strong> son lo que lo hacen realmente \u00fatil una vez que la supervisi\u00f3n de b\u00fasquedas mediante IA se convierte en una parte habitual de tu flujo de trabajo.<\/p>\n\n\n\n<h3 id=\"similarweb\" class=\"wp-block-heading\">06 Similarweb<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">1,187<\/span>\u00a0(opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>7 d\u00edas<\/strong> Prueba gratuita<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>En <strong>$99\/mes<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Similarweb adopta un enfoque ligeramente diferente al de AI share of voice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de calcular tu puntuaci\u00f3n \u00fanicamente en comparaci\u00f3n con un grupo de competidores que t\u00fa mismo elijas, <strong>La secci\u00f3n \u00abMarca Mention\u00bb analiza todas las marcas que aparecen en las respuestas generadas por IA en los temas que sigues.<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto te ofrece una visi\u00f3n m\u00e1s amplia del panorama competitivo y puede sacar a la luz marcas que, en un principio, ni siquiera se te hab\u00eda ocurrido incluir como competidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas principales<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Marca Mention Compartir<\/strong> \u2013 Tu puntuaci\u00f3n se calcula comparando todas las marcas mentioned en las respuestas generadas por IA de los temas que has seleccionado para el seguimiento, en lugar de solo con los competidores que has seleccionado manualmente.<\/li>\n\n\n\n<li><strong>Detecci\u00f3n autom\u00e1tica de la competencia<\/strong> \u2013 dado que el denominador no se limita a una lista fija de competidores, puedes detectar nuevas marcas que est\u00e1n ganando visibilidad antes de que se conviertan en competidores evidentes.<\/li>\n\n\n\n<li><strong>Comparaci\u00f3n de opiniones<\/strong> \u2013 Se pueden comparar las puntuaciones de sentimiento entre marcas de forma similar a como se hace con el Share of Voice, lo que aporta un contexto \u00fatil cuando dos marcas registran \u00edndices similares en el mentioned.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA incluidas<\/strong>: ChatGPT, Gemini, Perplexity, modo IA de Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9afa0886fe5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9afa0886fe5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"509\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-1140x509.jpg\" alt=\"Cuadro de mandos de Similarweb\" class=\"wp-image-185328\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-1140x509.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-300x134.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-248x111.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-90x40.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cuadro de mandos de Similarweb<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pros<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una metodolog\u00eda SOV m\u00e1s amplia que ofrece una visi\u00f3n completa del panorama competitivo<\/li>\n\n\n\n<li>Puede revelar la existencia de competidores emergentes que, de otro modo, podr\u00edas pasar por alto en tu seguimiento<\/li>\n\n\n\n<li>El sentimiento se puede comparar entre marcas junto con la visibilidad<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La disponibilidad de la plataforma de IA var\u00eda seg\u00fan la regi\u00f3n, y la cobertura es especialmente limitada en EE. UU.<\/li>\n\n\n\n<li>La configuraci\u00f3n lleva m\u00e1s tiempo que con algunas de las herramientas m\u00e1s ligeras de esta lista.<\/li>\n\n\n\n<li>Los datos hist\u00f3ricos son limitados en los planes inferiores<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Similarweb es la que yo elegir\u00eda si te preocupa mucho c\u00f3mo se calcula la cifra de SOV. Su denominador m\u00e1s amplio hace que sea m\u00e1s dif\u00edcil inflar la puntuaci\u00f3n eligiendo un conjunto de competidores demasiado reducido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso tambi\u00e9n hace que sea <strong>\u00fatil para la investigaci\u00f3n competitiva<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No solo compruebas si superas a las marcas que ya conoces. Puedes ver qui\u00e9n est\u00e1 consiguiendo mentioned en toda la categor\u00eda y detectar a nuevos competidores a medida que empiezan a ganar terreno.<\/p>\n\n\n\n<h3 id=\"amplitude\" class=\"wp-block-heading\">07 Amplitud<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 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15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">3,865<\/span>(opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Plan gratuito<\/strong> disponible<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>A medida<\/strong> precios<\/span><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Amplitude es conocida principalmente como una plataforma de an\u00e1lisis digital y de productos, con herramientas para embudos de conversi\u00f3n, recorridos de usuario, cohortes y reproducci\u00f3n de sesiones. Sus funciones de \u00abAI Visibility\u00bb incorporan datos de b\u00fasqueda basados en inteligencia artificial a ese mismo entorno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso lo hace bastante diferente del resto de herramientas que hay aqu\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de considerar el SOV como la m\u00e9trica definitiva, <strong>Amplitude te permite comprobar si una mayor visibilidad de la IA se traduce en un aumento del tr\u00e1fico procedente de la IA.<\/strong>, mejores tasas de conversi\u00f3n o mayores ingresos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas principales<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Relacionar el SOV con los resultados empresariales<\/strong> \u2013 Crea un embudo que comience con las sesiones remitidas por la IA desde ChatGPT, siga a los usuarios a lo largo del proceso de registro o de solicitud de demostraci\u00f3n y atribuya los ingresos a las indicaciones en las que apareci\u00f3 tu marca.<\/li>\n\n\n\n<li><strong>Realizar un seguimiento de los visitantes procedentes de IA<\/strong> \u2013 Descubre c\u00f3mo se comportan los usuarios que llegan desde b\u00fasquedas de IA una vez que acceden a tu p\u00e1gina web, incluyendo las rutas que siguen y en qu\u00e9 puntos abandonan la p\u00e1gina.<\/li>\n\n\n\n<li><strong>Reproducci\u00f3n de sesiones para el tr\u00e1fico de IA<\/strong> \u2013 Observa sesiones reales de visitantes remitidos por la IA para comprender c\u00f3mo interact\u00faan con tu p\u00e1gina web o aplicaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA incluidas<\/strong>: ChatGPT, res\u00famenes sobre la IA de Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9afa0888d0b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9afa0888d0b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"514\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-1140x514.jpg\" alt=\"Panel de control de visibilidad de Amplitude AI\" class=\"wp-image-185329\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-1140x514.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-300x135.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-248x112.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-90x41.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Panel de control de visibilidad de Amplitude AI<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pros<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relaciona directamente el SOV de IA con el tr\u00e1fico, las conversiones y los ingresos generados por la IA<\/li>\n\n\n\n<li>Las herramientas de experimentaci\u00f3n te permiten comprobar c\u00f3mo los cambios en el contenido afectan a la visibilidad y al rendimiento<\/li>\n\n\n\n<li>Combina la visibilidad que ofrece la inteligencia artificial con el an\u00e1lisis de productos y de comportamiento<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Solo incluye res\u00famenes sobre ChatGPT y la IA de Google<\/li>\n\n\n\n<li>Una configuraci\u00f3n m\u00e1s compleja que la de las herramientas espec\u00edficas para SOV<\/li>\n\n\n\n<li>Puede resultar excesivo si a\u00fan no necesitas las funciones de an\u00e1lisis m\u00e1s avanzadas de Amplitude.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Amplitude no ser\u00eda mi primera opci\u00f3n si tu objetivo principal es simplemente comparar la cuota de voz (SOV) en numerosas plataformas de IA. Al incluir solo dos chatbots, te pierdes una parte importante del panorama general.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero si ya utilizas Amplitude, o te interesa demostrar el valor de la visibilidad de la IA m\u00e1s all\u00e1 de la propia puntuaci\u00f3n, la cosa se vuelve mucho m\u00e1s interesante.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ser capaz de <strong>relacionar una variaci\u00f3n en la cuota de voz con el tr\u00e1fico, las conversiones y los ingresos<\/strong> te ofrece algo que la mayor\u00eda de los dispositivos de seguimiento especializados de esta lista no pueden ofrecerte.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Aumenta tu visibilidad en las respuestas de IA!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=512\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"how-to-improve-ai-sov\" class=\"wp-block-heading\">\u00bfC\u00f3mo mejorar tu SOV de IA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces, \u00bfc\u00f3mo se aprovechan todos esos datos?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las palabras clave que has analizado, las posiciones de la competencia, las menciones y las fuentes pueden indicarte cu\u00e1les son las \u00e1reas en las que tienes m\u00e1s posibilidades de ganar visibilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n hemos comprobado que esto funciona en la pr\u00e1ctica. En nuestro <a href=\"https:\/\/brand24.com\/blog\/es\/estudio-de-caso-viessmann\/\" target=\"_blank\" rel=\"noopener\">Caso pr\u00e1ctico de Viessmann<\/a>, el equipo utiliz\u00f3 los datos de Chatbeat para orientar su estrategia de SEO, de contenidos y de colaboraci\u00f3n con editores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un plazo de cuatro meses, su <strong>El share of voice correspondiente a los temas relevantes pas\u00f3 de situarse aproximadamente entre 18 y 19% a alcanzar los 29%.<\/strong>, mientras que la posici\u00f3n mediana pas\u00f3 de #2 a #1, y la puntuaci\u00f3n de marca aument\u00f3 en 6 puntos porcentuales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ponerlo en perspectiva, el informe \u00abState of AI Search 2026\u00bb de AthenaHQ revel\u00f3 que <strong>Las marcas l\u00edderes registran una media de alrededor de 33,61 TP47T AI share of voice<\/strong>, mientras que las marcas que ocupan el segundo y tercer puesto registran una media de 19,51 TP47T y 13,31 TP47T, respectivamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque los resultados de las pruebas comparativas no son directamente comparables entre los distintos conjuntos de datos, el resultado del modelo 29% de Viessmann se acerca de forma impresionante a la media de 33,6% de los l\u00edderes de la categor\u00eda.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9afa088995f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9afa088995f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"601\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-1140x601.jpg\" alt=\"Resultados de la visibilidad de la IA de Viessmann en Chatbeat\" class=\"wp-image-185334\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-1140x601.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-300x158.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-248x131.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-90x47.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Resultados actuales de Viessmann sobre la visibilidad de la IA en Chatbeat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces, \u00bfqu\u00e9 han cambiado y qu\u00e9 puedes aprender de ello para mejorar tu propio SOV de IA?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analic\u00e9moslo por partes.<\/p>\n\n\n\n<h3 id=\"id01\" class=\"wp-block-heading\">01 Empieza por las indicaciones en las que te est\u00e1 costando<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Empieza por donde la diferencia es evidente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Revisa tus mensajes publicitarios analizados y compara tus posiciones, tu cuota de voz (SOV) y el rendimiento de la competencia. <strong>Las preguntas con alta intenci\u00f3n de compra en las que los competidores aparecen sistem\u00e1ticamente por delante de ti deber\u00edan ascender r\u00e1pidamente a los primeros puestos de la lista.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, da prioridad a las indicaciones en las que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A tus competidores los recomiendan con frecuencia, y a ti no.<\/li>\n\n\n\n<li>Tu posici\u00f3n es notablemente inferior a la de ellos<\/li>\n\n\n\n<li>El tema est\u00e1 estrechamente relacionado con la decisi\u00f3n de compra.<\/li>\n\n\n\n<li>Tu visibilidad ha ido disminuyendo con el tiempo<\/li>\n<\/ul>\n\n\n\n<h3 id=\"id02\" class=\"wp-block-heading\">02 Analiza la pregunta y averigua el \u201cpor qu\u00e9\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto encuentres una indicaci\u00f3n poco convincente, anal\u00edzala a fondo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Herramientas como Chatbeat te permiten <strong>ir m\u00e1s all\u00e1 de la puntuaci\u00f3n global del SOV y analizar los datos que hay detr\u00e1s de cada una de las preguntas<\/strong>, incluidas las fuentes que utiliza la IA para elaborar sus respuestas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9afa088a3b8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9afa088a3b8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"549\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-1140x549.jpg\" alt=\"Resumen de las indicaciones en Chatbeat\" class=\"wp-image-185353\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-1140x549.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-300x145.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-248x119.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-90x43.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Resumen de las indicaciones en Chatbeat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed es donde la cosa se pone interesante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quiz\u00e1 la IA siga recomendando a un competidor porque las fuentes en las que conf\u00eda lo sit\u00faan en una posici\u00f3n m\u00e1s alta. Quiz\u00e1 est\u00e9 obteniendo la informaci\u00f3n directamente de la p\u00e1gina web de tu competidor. O quiz\u00e1 haya todo un conjunto de preguntas relacionadas que tu contenido a\u00fan no aborda.<\/p>\n\n\n\n<h3 id=\"id03\" class=\"wp-block-heading\">03 Busca las fuentes que los modelos de IA citan constantemente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Presta mucha atenci\u00f3n a las fuentes que hay detr\u00e1s de esas indicaciones poco s\u00f3lidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si las plataformas de IA utilizan repetidamente un sitio web de terceros que habla extensamente de tus competidores, pero apenas te menciona a ti, <strong>Acceder a esa p\u00e1gina web puede ser una forma muy directa de modificar la informaci\u00f3n de la que disponen.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependiendo de la fuente, eso podr\u00eda significar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aparecer en una comparaci\u00f3n o clasificaci\u00f3n ya existente<\/strong>: ponte en contacto con el editor y env\u00edale una breve propuesta en la que expliques qu\u00e9 ha cambiado en tu producto desde que se public\u00f3 el art\u00edculo.<\/li>\n\n\n\n<li><strong>Comentarios de expertos sobre el lanzamiento<\/strong>: busca art\u00edculos en los que el autor cite opiniones de expertos del sector y ofrece una perspectiva concreta y respaldada por datos que puedas aportar.<\/li>\n\n\n\n<li><strong>Enviar un art\u00edculo<\/strong>: busca sitios web que tengan una p\u00e1gina titulada \u201cEscribe para nosotros\u201d o unas directrices para colaboradores.<\/li>\n\n\n\n<li><strong>C\u00f3mo conseguir una rese\u00f1a o un producto mention<\/strong>: env\u00eda el producto al equipo de revisi\u00f3n de la publicaci\u00f3n junto con un caso de uso claro que puedan probar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Viessmann encontr\u00f3 precisamente este tipo de oportunidad. Su an\u00e1lisis de citas revel\u00f3 sitios web que los modelos de IA citaban con frecuencia, pero que hasta entonces no figuraban en el radar del equipo en cuanto al sector. Esas fuentes se convirtieron entonces en objetivos para su labor editorial y de relaciones p\u00fablicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfY si resulta que la fuente es el propio dominio de tu competidor? Bueno, pedirlo amablemente probablemente no servir\u00e1 de mucho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esa es tu oportunidad para crear una fuente propia m\u00e1s s\u00f3lida.<\/p>\n\n\n\n<h3 id=\"id04\" class=\"wp-block-heading\">04 Ofrece a la IA una p\u00e1gina mejor para citar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A veces, mejorar el SOV de la IA se parece sospechosamente al buen SEO de toda la vida. Es curioso c\u00f3mo sigue pasando eso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si son las p\u00e1ginas de la competencia las que est\u00e1n obteniendo las menciones, revisa la p\u00e1gina de tu sitio web que deber\u00eda competir con ellas. Compara ambas p\u00e1ginas una al lado de la otra y busca las diferencias concretas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprueba si tu p\u00e1gina responde exactamente a la pregunta planteada, y no solo al tema en general.<\/li>\n\n\n\n<li>Compara la profundidad y la estructura de ambas p\u00e1ginas<\/li>\n\n\n\n<li>A\u00f1ade t\u00edtulos claros y respuestas concisas que la IA pueda procesar f\u00e1cilmente<\/li>\n\n\n\n<li>Busca pruebas que falten, como referencias comparativas, comparaciones, opiniones de expertos o investigaciones originales.<\/li>\n\n\n\n<li>Comprueba si la competencia utiliza formatos \u00fatiles que t\u00fa no utilizas, como tablas comparativas de precios o de caracter\u00edsticas.<\/li>\n\n\n\n<li>Reforzar los enlaces internos, los enlaces externos y la autoridad tem\u00e1tica de la p\u00e1gina<\/li>\n\n\n\n<li>Vuelve a comprobar la sugerencia tras realizar los cambios para ver si la referencia cambia.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Viessmann sigui\u00f3 un enfoque similar de SEO + IA: <strong>Los datos de b\u00fasqueda tradicionales mostraban d\u00f3nde exist\u00eda la demanda, mientras que los datos de visibilidad de la IA mostraban qu\u00e9 modelos respond\u00edan, recomendaban y citaban.<\/strong>. Se dio prioridad a los temas que parec\u00edan prometedores para ambas partes.<\/p>\n\n\n\n<h3 id=\"id05\" class=\"wp-block-heading\">05. Utiliza consultas de expansi\u00f3n para descubrir tus pr\u00f3ximas oportunidades de contenido<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La pista que est\u00e1s siguiendo rara vez cuenta toda la historia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los sistemas de b\u00fasqueda basados en IA pueden ampliar una pregunta en consultas relacionadas para recopilar la informaci\u00f3n necesaria para responderla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu herramienta de seguimiento muestra esas consultas, <strong>util\u00edzalos como una fuente adicional de informaci\u00f3n para la investigaci\u00f3n de contenidos.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supongamos que tu prompt principal, al que se realiza un seguimiento, se adapta bien a una p\u00e1gina de inicio o a una p\u00e1gina pilar. Sus consultas derivadas podr\u00edan revelar preguntas m\u00e1s espec\u00edficas sobre precios, alternativas, caracter\u00edsticas, comparativas, casos de uso u opiniones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed pues, si tu palabra clave principal es \u201clas mejores herramientas de gesti\u00f3n de proyectos para agencias\u201d, las consultas derivadas podr\u00edan incluir \u201cprecios de gesti\u00f3n de proyectos para peque\u00f1as agencias\u201d o \u2018herramientas de gesti\u00f3n de proyectos con funciones de portal para clientes\u201c.\u201d<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9afa088afb5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9afa088afb5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"549\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-1140x549.jpg\" alt=\"Consultas en red y frases m\u00e1s populares en Chatbeat\" class=\"wp-image-185354\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-1140x549.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-300x145.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-248x119.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-90x43.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Consultas en red y frases m\u00e1s populares en Chatbeat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Puede que algunas merezcan una nueva entrada en el blog. Otras podr\u00edan encajar como una secci\u00f3n en una p\u00e1gina ya existente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y no te olvides del contenido m\u00e1s antiguo. <strong>Mantener actualizadas las p\u00e1ginas relevantes puede ayudar a evitar la p\u00e9rdida de referencias a medida que pasan los a\u00f1os.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La idea no es publicar una p\u00e1gina para cada consulta que encuentres, sino identificar temas complementarios \u00fatiles que puedan reforzar tu autoridad en torno al tema principal y proporcionar a los sistemas de IA contenido m\u00e1s relevante que puedan citar.<\/p>\n\n\n\n<h3 id=\"id06\" class=\"wp-block-heading\">06 Sigue analizando las mismas indicaciones y observa qu\u00e9 cambia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Y ahora viene la parte m\u00e1s glamurosa: volver a hacerlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mant\u00e9n un conjunto b\u00e1sico y estable de indicaciones importantes y <strong>Observa qu\u00e9 ocurre tras los cambios en tu SEO, tu contenido y tus relaciones p\u00fablicas<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si una indicaci\u00f3n mejora, f\u00edjate en qu\u00e9 ha cambiado y aprovecha eso. Si no hay cambios, prueba otra cosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ese es el verdadero valor de realizar un seguimiento de la IA share of voice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La puntuaci\u00f3n te indica en qu\u00e9 punto te encuentras. Las indicaciones, los competidores, las fuentes y las clasificaciones que hay detr\u00e1s te indican cu\u00e1l es el siguiente paso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y una vez que empiezas a utilizarlo de esa manera, el SOV de IA deja de ser tanto un indicador para convertirse m\u00e1s bien en un <strong>ciclo continuo de retroalimentaci\u00f3n sobre SEO, contenidos y relaciones p\u00fablicas<\/strong>.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Para m\u00ed, uno de los aspectos m\u00e1s importantes del seguimiento de la visibilidad mediante IA es la coherencia. Contar con un conjunto coherente de indicaciones y m\u00e9tricas de seguimiento, como el Brand Score y el Share of Voice, me ayuda a ver qu\u00e9 es lo que realmente cambia con el tiempo y si los cambios que realizamos est\u00e1n teniendo alg\u00fan impacto. No solo quiero saber si la puntuaci\u00f3n ha subido o bajado. Quiero entender qu\u00e9 ha variado y por qu\u00e9.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Agata Bernatek, autora del blog de Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-159x159.jpg 159w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Agata Bernatek                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/agata-bernatek\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewbox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clippath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Especialista junior en SEO en Brand24<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI share of voice es una m\u00e9trica excelente porque te ofrece algo que la visibilidad b\u00e1sica de la IA no te da: contexto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podr\u00e1s comprobar si tu marca est\u00e1 a la altura de la competencia, qu\u00e9 aspectos est\u00e1n lastrando tu puntuaci\u00f3n y d\u00f3nde se encuentran las mayores deficiencias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo importante es no fijarse demasiado en el porcentaje en s\u00ed. <strong>Desgl\u00f3salo por tema, plataforma, competidor, posici\u00f3n y fuente<\/strong>. Echa un vistazo a otros <a href=\"https:\/\/brand24.com\/blog\/es\/metricas-ai\/\" target=\"_blank\" rel=\"noopener\">M\u00e9tricas de IA<\/a>, sobre todo en cuanto a opiniones y citas. Ah\u00ed es donde suele encontrarse la informaci\u00f3n \u00fatil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu SOV es bajo, utiliza esas se\u00f1ales para decidir qu\u00e9 hacer a continuaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mejorar las p\u00e1ginas que deber\u00edan tener \u00e9xito,&nbsp;<\/li>\n\n\n\n<li>abordar las preguntas relacionadas que la respuesta de la IA est\u00e1 incluyendo,&nbsp;<\/li>\n\n\n\n<li>reforzar tu autoridad en este tema,&nbsp;<\/li>\n\n\n\n<li>y echa un vistazo a las fuentes externas en las que la IA ya conf\u00eda.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que s\u00ed, haz un seguimiento de la cifra. Pero no te quedes ah\u00ed.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Controla tu SOV de IA en todas las plataformas!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=512\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">PREGUNTAS FRECUENTES<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">\u00bfC\u00f3mo supervisar el share of voice en las b\u00fasquedas de IA?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Empieza por elaborar una lista de preguntas que tu p\u00fablico probablemente plantear\u00eda a las herramientas de IA, como comparativas de productos, recomendaciones y preguntas relacionadas con las categor\u00edas. A continuaci\u00f3n, haz un seguimiento de la frecuencia con la que aparece tu marca en comparaci\u00f3n con la de la competencia en plataformas como ChatGPT, Gemini y Claude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes hacerlo manualmente, pero una herramienta de monitorizaci\u00f3n de IA facilita mucho volver a ejecutar las mismas indicaciones y comparar los resultados a lo largo del tiempo. Mant\u00e9n la coherencia en tus indicaciones principales y en el conjunto de competidores para que resulte m\u00e1s f\u00e1cil hacer un seguimiento de los cambios en tu SOV de IA.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">\u00bfCon qu\u00e9 frecuencia se debe medir el AI share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">El AI SOV puede variar considerablemente en cuesti\u00f3n de d\u00edas debido a los cambios en el contenido, por lo que conviene seguirlo de cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una revisi\u00f3n exhaustiva mensual es un buen punto de referencia, sobre todo despu\u00e9s de realizar cambios en tu contenido o en tu estrategia de visibilidad basada en la IA, ya que te da tiempo para comprobar si est\u00e1n surtiendo efecto. Entre medias, realiza revisiones semanales o quincenales para estar al tanto de picos o ca\u00eddas repentinas, as\u00ed como de las tendencias emergentes.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">\u00bfQu\u00e9 indicadores definen un rendimiento eficaz de share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">El AI share of voice es el principal indicador de referencia, pero ofrece mejores resultados cuando se combina con otros par\u00e1metros. Analiza tu posici\u00f3n media, la visibilidad a nivel de respuesta, el sentimiento, las citas, la calidad de las fuentes, el rendimiento de la competencia y el tr\u00e1fico procedente de la IA, cuando est\u00e9 disponible.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">\u00bfC\u00f3mo comparar las herramientas de IA share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Comp\u00e1ralas en funci\u00f3n de los aspectos que influir\u00e1n en tu seguimiento diario: qu\u00e9 plataformas de IA cubren, cu\u00e1ntas entradas puedes supervisar, qu\u00e9 datos sobre la competencia y las menciones muestran, si analizan la opini\u00f3n p\u00fablica y qu\u00e9 grado de flexibilidad ofrecen los informes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n conviene comprobar los precios y las integraciones, sobre todo si quieres conectar los datos de visibilidad de la IA con el resto de tu entorno de marketing.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">\u00bfCu\u00e1les son las mejores herramientas de IA share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Entre las mejores herramientas para medir el share of voice en la b\u00fasqueda con IA en 2026 se encuentran Chatbeat, Profound, AthenaHQ, Semrush AI Visibility Toolkit, Otterly.AI, Similarweb y Amplitude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todas ellas miden la visibilidad de la IA de forma ligeramente diferente, por lo que la elecci\u00f3n adecuada depende del n\u00famero de indicaciones y plataformas que quieras supervisar, de tu presupuesto y de si tambi\u00e9n necesitas funciones como el an\u00e1lisis de citas, el seguimiento de la opini\u00f3n o el an\u00e1lisis del tr\u00e1fico procedente de la IA.<\/p>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo medir el AI share of voice en 2026. Compara las mejores herramientas de seguimiento, supervisa a la competencia y mejora la visibilidad de tu marca en las b\u00fasquedas de IA.<\/p>","protected":false},"author":101,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-185247","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to know how visible your brand is in AI search? 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