{"id":185926,"date":"2026-10-06T14:37:36","date_gmt":"2026-10-06T12:37:36","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=185926"},"modified":"2026-11-06T14:38:11","modified_gmt":"2026-11-06T13:38:11","slug":"supervision-de-subprocesos","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/threads-monitoring\/","title":{"rendered":"Novedades en Brand24: Supervisi\u00f3n de subprocesos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Realiza un seguimiento de las publicaciones y respuestas en hilos p\u00fablicos relacionados con tu marca, tus competidores o tus campa\u00f1as, junto con tus otras actividades en l\u00ednea.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aee960f459d5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aee960f459d5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"341\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1.jpeg\" alt=\"Supervisi\u00f3n de subprocesos en Brand24\" class=\"wp-image-185933\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1.jpeg 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-1140x299.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-1536x403.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-18x5.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-300x79.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-248x65.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-90x24.jpeg 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Threads ha alcanzado los 500 millones de usuarios activos al mes. Pero, \u00bfqu\u00e9 ocurre cuando se est\u00e1n produciendo conversaciones sobre tu marca en esa plataforma y tu sistema de monitorizaci\u00f3n no las detecta?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un cliente se queja de tu producto en una respuesta a la publicaci\u00f3n de otra persona. Alguien recomienda a un competidor en un debate sobre tu sector. La gente comparte sus opiniones sobre tu \u00faltima campa\u00f1a sin etiquetar nunca a tu marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas conversaciones pueden darte mucha informaci\u00f3n sobre lo que piensa tu p\u00fablico. Pero si solo revisas las notificaciones o buscas en Threads manualmente, es f\u00e1cil que se te pasen por alto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por eso vamos a introducir la monitorizaci\u00f3n de subprocesos en la versi\u00f3n Brand24..<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora puedes descubrir <strong>Publicaciones en hilos p\u00fablicos<\/strong> y <strong>responde<\/strong> que coincidan con tus palabras clave supervisadas, <strong>analizar su opini\u00f3n<\/strong>, y visual\u00edzalas junto con los mention de tus otras fuentes en l\u00ednea. No se necesitan listas de palabras clave ni proyectos de seguimiento independientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aee960f464b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aee960f464b7\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-1140x641.png\" alt=\"Fuente de hilos en Brand24\" class=\"wp-image-185937\" style=\"aspect-ratio:1.7784835252084161;width:586px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-1140x641.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-248x140.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fuente de hilos en Brand24<\/figcaption><\/figure>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principales conclusiones        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">\u00bfQu\u00e9 hay de nuevo?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Brand24 ahora permite supervisar hilos de conversaci\u00f3n, incluidas las publicaciones p\u00fablicas y las respuestas relevantes que contengan las palabras clave que est\u00e9s siguiendo.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">\u00bfQu\u00e9 importancia tiene?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Threads alcanz\u00f3 los 500 millones de usuarios activos mensuales en junio de 2026. En octubre, Threads se mencion\u00f3 en 15% de las Brand24 llamadas comerciales.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">\u00bfQu\u00e9 se puede supervisar? <\/p>\n                    <p class=\"acf-key-takeaways__text\">Marca mentions, quejas de los clientes, conversaciones de la competencia, reacciones a las campa\u00f1as y palabras clave del sector.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">\u00bfPor d\u00f3nde se empieza?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Conecta una cuenta p\u00fablica de Threads y activa Threads en la configuraci\u00f3n de tu proyecto. Brand24 utiliza tus palabras clave existentes.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 Threads es importante para tu marca ahora mismo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Threads no es solo otro sitio donde publicar contenido, sino que se ha convertido en otro lugar donde la gente <strong>hablar de productos, comparar marcas y compartir experiencias.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En junio de 2026, <a href=\"https:\/\/about.fb.com\/news\/2026\/06\/meta-launching-new-features-500-million-monthly-threads-users\/\">Meta ha anunciado que cuenta con 500 millones de usuarios activos mensuales<\/a>. A principios de ese a\u00f1o, <a href=\"https:\/\/techcrunch.com\/2026\/01\/18\/threads-edges-out-x-in-daily-mobile-users-new-data-shows\/\">Datos de Similarweb publicados por TechCrunch<\/a> Mostr\u00f3 que Threads superaba a X en n\u00famero de usuarios diarios de aplicaciones m\u00f3viles a nivel mundial: 141,5 millones frente a 125 millones en enero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso supone otra importante fuente de conversaciones que podr\u00edan resultar valiosas. Y <strong>A diferencia de los comentarios que aparecen debajo de tus propias publicaciones o de los mensajes directos de tu perfil, muchas de estas conversaciones pasan f\u00e1cilmente desapercibidas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un cliente potencial podr\u00eda pedir recomendaciones sin mencionar tu marca. Alguien podr\u00eda describir un problema que tu producto resuelve. O un cliente podr\u00eda compartir un comentario negativo en una respuesta a la publicaci\u00f3n de otra persona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No es seguro que recibas una notificaci\u00f3n sobre ninguno de ellos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La escucha social te ayuda a ir m\u00e1s all\u00e1 de las conversaciones dirigidas a tu cuenta para descubrir debates p\u00fablicos relevantes sobre tu marca, tus competidores y tu sector.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con la funci\u00f3n de seguimiento de Threads en Brand24, puedes a\u00f1adir esas conversaciones a las fuentes que ya est\u00e1s supervisando.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">No te pierdas nunca una conversaci\u00f3n en Threads<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=585\" class=\"acf-simple-cta__btn\" target=\"\">\u00a1Inscr\u00edbete!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 se puede hacer con la supervisi\u00f3n de Threads?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Detectar las quejas de los clientes ocultas en las respuestas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un cliente insatisfecho podr\u00eda quejarse de tu producto en los comentarios de la publicaci\u00f3n de Threads de otra persona. Si no se te etiqueta ni se menciona directamente tu cuenta, es f\u00e1cil que la conversaci\u00f3n pase desapercibida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es posible que otros usuarios se sumen al debate con experiencias similares o recomienden a un competidor. Para cuando alguien te avise de la discusi\u00f3n, es posible que ya haya varias personas participando en ella.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand24 busca tus palabras clave supervisadas en el contenido p\u00fablico de Threads, incluidas las respuestas coincidentes que muestra la b\u00fasqueda de Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, analiza el tono de las conversaciones, lo que te ayuda a identificar aquellas conversaciones negativas que merece la pena investigar.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Prueba esto:<\/b> Supervisa el nombre de tu marca, los nombres habituales de tus productos y las variantes ortogr\u00e1ficas relevantes. Revisa los hilos negativos mentions para identificar las quejas recurrentes y decidir cu\u00e1les requieren una respuesta. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Sigue una historia en varias plataformas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como todos sabemos, un problema de reputaci\u00f3n no se limita necesariamente al lugar donde se origin\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un cliente puede quejarse en Threads, otra persona puede debatir el tema en X y, m\u00e1s tarde, una publicaci\u00f3n especializada puede hacerse eco de ello.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si solo est\u00e1s haciendo un seguimiento de una fuente, est\u00e1s trabajando con una visi\u00f3n incompleta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con Threads activado, los mention coincidentes aparecen en tu proyecto Brand24 existente junto con el resto de fuentes supervisadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto facilita el an\u00e1lisis de c\u00f3mo se est\u00e1 debatiendo una noticia en las distintas plataformas y si la opini\u00f3n var\u00eda de una a otra.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Prueba esto:<\/b> Cuando surja una noticia delicada, filtra los mentions por fuente y compara los debates en Threads con los que aparecen en otros sitios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ten en cuenta que los resultados de Threads dependen de la disponibilidad de la funci\u00f3n de b\u00fasqueda de la plataforma, por lo que el seguimiento no garantiza que se recopilen todas las publicaciones p\u00fablicas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Observa c\u00f3mo reacciona la gente ante tus campa\u00f1as y lanzamientos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es posible que la gente comente tu nuevo producto, lo recomiende a otras personas, cuestione su precio o comparta una opini\u00f3n en una conversaci\u00f3n que t\u00fa no has iniciado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hacer un seguimiento del nombre de tu campa\u00f1a, del nombre de tu producto o de un hashtag caracter\u00edstico puede ayudarte a encontrar algunas de esas reacciones en Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y como Brand24 incluye los hilos mention en tus proyectos de monitorizaci\u00f3n actuales, puedes analizarlos junto con el resto de fuentes que est\u00e1s supervisando.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Prueba esto:<\/b> Antes de tu pr\u00f3ximo lanzamiento, a\u00f1ade el nombre de la campa\u00f1a y las palabras clave relevantes del producto a tu proyecto Brand24. Tras el lanzamiento, filtra los hilos mention y analiza los comentarios y la opini\u00f3n de los usuarios. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Averigua qu\u00e9 opinan los usuarios sobre tus competidores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Los clientes de tus competidores pueden ense\u00f1arte mucho! \u00bfQuiz\u00e1s est\u00e1n pidiendo funciones que tu producto ya ofrece? \u00bfO est\u00e1n elogiando algo que tu posicionamiento no destaca lo suficiente?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si realizas un seguimiento de los nombres de la competencia y de las palabras clave relevantes relacionadas con los productos, podr\u00e1s encontrar conversaciones p\u00fablicas relacionadas en Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para los equipos de marketing y de producto del sector B2B, estas conversaciones pueden aportar informaci\u00f3n \u00fatil para las p\u00e1ginas comparativas, las fichas de ventas, el posicionamiento y la planificaci\u00f3n de contenidos.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Prueba esto:<\/b> Haz un seguimiento de dos o tres competidores directos y analiza los hilos mention que recopiles. Busca preguntas recurrentes, quejas y los motivos por los que la gente recomienda un producto en lugar de otro. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 datos recopila Brand24 de Threads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brand24 busca en el contenido p\u00fablico de Threads las palabras clave que tienes supervisadas. Cuando Threads devuelve una publicaci\u00f3n o respuesta que coincide, Brand24 puede recopilarla como un mention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los mention recopilados pueden incluir el texto, el nombre de usuario del autor, los enlaces al perfil y a la publicaci\u00f3n, la fecha de publicaci\u00f3n y si el mention es una respuesta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En funci\u00f3n de la informaci\u00f3n que facilite Threads, tambi\u00e9n podr\u00edan incluirse datos adicionales sobre el autor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand24 analiza el lenguaje y el sentimiento de los mention recopilados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntas m\u00e1s frecuentes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPuede Brand24 supervisar los hilos?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed. Brand24 supervisa las publicaciones y respuestas p\u00fablicas de Threads que coincidan con las palabras clave de tus proyectos. Puedes encontrarlas en la pesta\u00f1a de Mentions, en la secci\u00f3n \u00abOtras redes sociales\u00bb, junto con el an\u00e1lisis de sentimiento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfNecesito una cuenta empresarial de Threads?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Basta con un perfil normal de Threads. El administrador de la cuenta de Brand24 debe vincular el perfil y autorizar la integraci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPuedo hacer un seguimiento de las conversaciones en Threads sobre mis competidores?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed. A\u00f1ade los nombres de la competencia y las palabras clave relevantes de los productos a tus proyectos de seguimiento. De este modo, Brand24 podr\u00e1 recopilar las publicaciones y respuestas p\u00fablicas de Threads que coincidan y que aparezcan en los resultados de b\u00fasqueda de Threads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfRecopila Brand24 todas las respuestas de una publicaci\u00f3n de Threads?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El n.\u00ba Brand24 puede recopilar respuestas que contengan la palabra clave supervisada y que aparezcan en los resultados de b\u00fasqueda de Threads. No recupera autom\u00e1ticamente todo el hilo de conversaci\u00f3n.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">No te pierdas nunca una conversaci\u00f3n en Threads<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=585\" class=\"acf-simple-cta__btn\" target=\"_blank\">\u00a1Inscr\u00edbete!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00f1ade roscas a tu social listening<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tus clientes no limitan sus conversaciones a las plataformas que ya est\u00e1s supervisando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y cuando los debates relevantes tienen lugar fuera de tus fuentes habituales de seguimiento, corres el riesgo de perder comentarios, informaci\u00f3n sobre la competencia y oportunidades para comprender qu\u00e9 necesita tu p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con la funci\u00f3n de seguimiento de Threads en Brand24, puedes incorporar otra fuente de conversaciones p\u00fablicas al flujo de trabajo que ya est\u00e1s utilizando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfYa utilizas Brand24?<\/strong> <a href=\"https:\/\/app.brand24.com\/account\/threads-integration\" target=\"_blank\" rel=\"noopener\">Conectar hilos<\/a> y comprueba tus mention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfEres nuevo en Brand24?<\/strong> <a href=\"https:\/\/brand24.com\/blog\/es\/\">Iniciar una prueba gratuita<\/a> y descubre lo que se dice sobre tu marca en Internet.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a1Ya est\u00e1 disponible el seguimiento de Threads en Brand24! Realiza un seguimiento de la marca mentions, los comentarios de los clientes y las conversaciones de la competencia en las publicaciones y respuestas p\u00fablicas de Threads, con an\u00e1lisis de sentimiento incluido.<\/p>","protected":false},"author":85,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-185926","post","type-post","status-publish","format-standard","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Threads monitoring is now available in Brand24! 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