{"id":103103,"date":"2016-07-06T13:47:38","date_gmt":"2016-07-06T12:47:38","guid":{"rendered":"http:\/\/brand24.com\/blog\/?p=103103"},"modified":"2024-01-29T13:55:03","modified_gmt":"2024-01-29T12:55:03","slug":"mise-a-jour-des-caracteristiques-introduisant-les-interactions-brand24","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/feature-update-introducing-brand24-interactions\/","title":{"rendered":"\u26a1\u26a1\u26a1 Mise \u00e0 jour de la fonctionnalit\u00e9 : Introduction de Brand24 INTERACTIONS \u26a1\u26a1\u26a1\u26a1"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bonjour \u00e0 tous ! C'est \u00e0 nouveau l'heure des annonces !<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nous venons de d\u00e9ployer notre derni\u00e8re mise \u00e0 jour et nous sommes tr\u00e8s enthousiastes \u00e0 l'id\u00e9e de ce qu'elle repr\u00e9sente pour nos utilisateurs.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Introduction : Brand24 Interactions<\/b><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8dee15b74e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8dee15b74e\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"473\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2016\/07\/thegrand.png\" alt=\"le grand\" class=\"wp-image-103114\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/thegrand.png 854w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/thegrand-300x166.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/thegrand-750x415.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/thegrand-555x307.png 555w\" sizes=\"auto, (max-width: 854px) 100vw, 854px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Dans le pass\u00e9, nous avions l'habitude d'indiquer l'influence d'une personne ou d'un m\u00e9dia (alias votre source mention) :<\/span><\/p>\n\n\n\n<p><b>Nous avons ajout\u00e9 plus d'informations sur la popularit\u00e9 d'un message donn\u00e9.<\/b><span style=\"font-weight: 400;\">Ce qui signifie que vous pouvez voir comment il fonctionne et quel est le niveau d'engagement qu'il suscite. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Voici \u00e0 quoi ressemblent les interactions Brand24 dans le tableau de bord Brand24 :<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8dee15bbcf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8dee15bbcf\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1115\" height=\"179\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2016\/07\/gif-2.gif\" alt=\"gif\" class=\"wp-image-103130\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><br>Brand24 Les interactions sont affich\u00e9es pour\u00a0<\/span><b>Twitter<\/b><span style=\"font-weight: 400;\">, <\/span><b>Facebook<\/b><span style=\"font-weight: 400;\">et <\/span><b><a href=\"https:\/\/brand24.com\/blog\/fr\/instagram-mentions\/\" title=\"\">Instagram mentions<\/a><\/b><span style=\"font-weight: 400;\"> apparaissant dans le tableau de bord de votre projet. <\/span><b>Ils sont disponibles pour <a href=\"https:\/\/brand24.com\/fr\/prices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plan de tarification Max <\/a>et <\/b><a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>tous les comptes d'essai gratuits<\/b><\/a><b>.<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Qu'est-ce que vous y gagnez ?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Le fait de conna\u00eetre la popularit\u00e9 d'un message donn\u00e9 pr\u00e9sente un certain nombre d'avantages :<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>UNE PRISE DE D\u00c9CISION PLUS RAPIDE :<\/b><span style=\"font-weight: 400;\"> Il faut moins de temps pour d\u00e9cider si vous devez agir, et nous savons tous que le temps est essentiel lorsqu'il s'agit des m\u00e9dias sociaux. <\/span><\/li>\n\n\n\n<li><b>PRODUCTIVIT\u00c9 : Il est plus facile d'\u00e9tablir des priorit\u00e9s entre les mention que vous devez engager en premier.<\/b><span style=\"font-weight: 400;\">ou s'ils valent la peine d'\u00eatre \u00e9tudi\u00e9s. <\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Voici un exemple concret :<\/span><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8dee15c13e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8dee15c13e\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1103\" height=\"154\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2016\/07\/eat-brighton-2.png\" alt=\"manger brighton\" class=\"wp-image-103118\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eat-brighton-2.png 1103w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eat-brighton-2-300x42.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eat-brighton-2-750x105.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eat-brighton-2-555x77.png 555w\" sizes=\"auto, (max-width: 1103px) 100vw, 1103px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">EatBrighton a 14K followers, on peut donc penser que ce mention a suscit\u00e9 beaucoup d'engagement....<\/span><\/p>\n\n\n\n<p>... et voici le mention lui-m\u00eame, avec 1 like et 5 retweets.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8dee15c5c1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8dee15c5c1\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"644\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2016\/07\/eatbrighton-mention-1.png\" alt=\"eatbrighton mention\" class=\"wp-image-103119\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eatbrighton-mention-1.png 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eatbrighton-mention-1-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eatbrighton-mention-1-300x149.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eatbrighton-mention-1-750x371.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/07\/eatbrighton-mention-1-555x275.png 555w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">La nouvelle fonctionnalit\u00e9 vous permet de le savoir sans avoir \u00e0 visiter le mention dans sa source originale (de rien !).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">En d'autres termes, le nombre d'interactions dans votre tableau de bord vous permet de prendre la d\u00e9cision de v\u00e9rifier cette mention ou de vous concentrer sur une autre.<\/span><\/p>\n\n\n\n<p>Rappelez-vous qu'il vous suffit de regarder ces symboles dans votre tableau de bord :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-103121\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2016\/07\/gif-1.gif\" alt=\"gif\" width=\"1115\" height=\"179\">Pr\u00eat \u00e0 prendre les interactions Brand24 pour un spi<\/b><b>n ?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Si vous avez un compte actif, connectez-vous et voyez la nouvelle fonctionnalit\u00e9 en action.<\/span> <span style=\"font-weight: 400;\">- Veuillez noter que cette fonctionnalit\u00e9 est disponible pour les utilisateurs de Professional Max. Nous avons \u00e9galement mis les Interactions Brand24 \u00e0 la disposition des utilisateurs de Professional Max.<\/span><a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <span style=\"font-weight: 400;\">des comptes d'essai pour que vous puissiez les tester vous-m\u00eame<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n\n\n\n<p>A la recherche d'une <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-lecoute-sociale\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">\u00e9coute sociale<\/a> plus facile et encore plus efficace !<\/p>\n\n\n\n<p>Lire aussi :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment faire <a href=\"https:\/\/brand24.com\/blog\/fr\/mesure-de-la-campagne-de-relations-publiques\/\" target=\"_blank\" rel=\"noreferrer noopener\">campagne de relations publiques ?<\/a><\/li>\n\n\n\n<li>Les r\u00e8gles d'or de la<a href=\"https:\/\/brand24.com\/blog\/fr\/gestion-de-crise-en-matiere-de-relations-publiques\/\"> Crise des relations publiques<\/a> gestion<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Nous sommes heureux de vous annoncer une nouvelle mise \u00e0 jour de la fonctionnalit\u00e9 : Brand24 Interactions, qui vous permet de conna\u00eetre la popularit\u00e9 d'un message mentioning de votre marque. Attachez vos ceintures et c'est parti !<\/p>","protected":false},"author":34,"featured_media":103124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-103103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marta","cf_author_last_name":"Pinkowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/103103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=103103"}],"version-history":[{"count":7,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/103103\/revisions"}],"predecessor-version":[{"id":160971,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/103103\/revisions\/160971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/103124"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=103103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=103103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=103103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}