{"id":106021,"date":"2025-11-24T14:27:11","date_gmt":"2025-11-24T13:27:11","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=106021"},"modified":"2026-02-06T15:54:57","modified_gmt":"2026-02-06T14:54:57","slug":"alternative-a-google-alerts","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/google-alerts-alternative\/","title":{"rendered":"Alternatives au Google Alerts : comparaison d\u00e9taill\u00e9e pour 2026"},"content":{"rendered":"<p>Le suivi des conversations en ligne n'a jamais \u00e9t\u00e9 aussi complexe, ni aussi important. Si vous vous fiez encore uniquement au Google Alerts, vous passez probablement \u00e0 c\u00f4t\u00e9 de la plupart des mention en temps r\u00e9el sur les r\u00e9seaux sociaux, du contexte \u00e9motionnel, des signaux de crise et de l'activit\u00e9 des influenceurs.<\/p>\n\n\n\n<p>Dans cet article, je d\u00e9compose le <strong>Les meilleures alternatives au Google Alerts pour 2026<\/strong>, montre o\u00f9 Google Alerts est encore utile et o\u00f9 il pr\u00e9sente des lacunes. De plus, il vous donne un aper\u00e7u pratique, guid\u00e9 par des experts, des outils qui m\u00e9ritent d'\u00eatre essay\u00e9s cette ann\u00e9e.<\/p>\n\n\n\n<p>Allons-y.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Meilleures alternatives \u00e0 Google Alerts :<\/strong><br><br>1. <strong>Brand24<\/strong> \u2013 comprend des informations issues de l'IA, l'analyse des sentiments, la surveillance LLM, les alertes de crise et une couverture compl\u00e8te des r\u00e9seaux sociaux et du Web.<br>2. <strong>Sprout Social<\/strong> \u2013 Id\u00e9al pour les marques qui ont besoin d'une gestion des r\u00e9seaux sociaux combin\u00e9e \u00e0 une \u00e9coute et \u00e0 des analyses.<br>3. <strong>Talkwalker \/ Alertes Talkwalker<\/strong> \u2013 Talkwalker Alerts est le meilleur remplacement gratuit de Google Alerts ; la suite compl\u00e8te est tr\u00e8s performante pour l'analyse d'entreprise.<br>4. <strong>Mention<\/strong> \u2013 Performant pour la surveillance en temps r\u00e9el sur les r\u00e9seaux sociaux et le Web, avec r\u00e9ponse int\u00e9gr\u00e9e \u00e0 l'application.<br>5. <strong>Meltwater<\/strong> \u2013 Veille m\u00e9diatique avec une large couverture des sources (web, r\u00e9seaux sociaux et presse \u00e9crite, mais pas de LLM).<br>6. <strong>Awario<\/strong> \u2013 Option abordable avec analyse des sentiments et suivi multilingue.<br>7. <strong>Arroseur arros\u00e9<\/strong> \u2013 \u00c9coute et intelligence client sur les r\u00e9seaux sociaux et le Web.<br>8. <strong>Keyhole<\/strong> \u2013 Outil ax\u00e9 sur les r\u00e9seaux sociaux avec analyse des hashtags, campagnes et informations sur les influenceurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"alternatives\"><strong>Meilleures alternatives \u00e0 Google Alerts :<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Brand24<\/strong><\/h3>\n\n\n\n<p>Brand24 est une plateforme d'\u00e9coute sociale et de surveillance des m\u00e9dias aliment\u00e9e par l'IA qui suit les marques mention sur les r\u00e9seaux sociaux, les sites d'actualit\u00e9s, les blogs, les sites d'avis, les podcasts, les newsletters et m\u00eame les LLM tels que ChatGPT et Gemini.<\/p>\n\n\n\n<p>Contrairement \u00e0 Google Alerts, Brand24 fournit des alertes en temps r\u00e9el, des analyses de sentiments, des informations \u00e9motionnelles, le contexte des conversations, des scores d'influenceurs et des donn\u00e9es historiques.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contr\u00f4le en temps r\u00e9el<\/strong> de mention en ligne<\/li>\n\n\n\n<li><strong>Informations et analyses bas\u00e9es sur l'IA<\/strong><\/li>\n\n\n\n<li><strong>Surveillance LLM<\/strong><\/li>\n\n\n\n<li><strong>D\u00e9tection des influenceurs sur les r\u00e9seaux sociaux<\/strong><\/li>\n\n\n\n<li><strong>Alertes<\/strong> <strong>et reporting<\/strong><\/li>\n\n\n\n<li><strong>Analyse des th\u00e8mes de l'IA<\/strong><\/li>\n\n\n\n<li><strong>Recherche contextuelle <\/strong>pour exclure les mention non pertinents<\/li>\n\n\n\n<li><strong>Recherche bool\u00e9enne<\/strong> pour une analyse pr\u00e9cise<\/li>\n<\/ul>\n\n\n\n<p><strong>Sources surveill\u00e9es :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9seaux sociaux (Facebook, Instagram, X\/Twitter, TikTok, YouTube, LinkedIn, Reddit)<\/li>\n\n\n\n<li>Sites d'information<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Forums<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Avis Google, App Store, Trustpilot, Yelp<\/li>\n\n\n\n<li>Pages Web et sections de commentaires<\/li>\n\n\n\n<li>LLM (ChatGPT, Perplexity, Gemini, Claude)<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entreprises de taille moyenne \u00e0 grande<\/li>\n\n\n\n<li>Entreprises<\/li>\n\n\n\n<li>professionnels des relations publiques<\/li>\n\n\n\n<li>\u00c9quipes charg\u00e9es des r\u00e9seaux sociaux et de la communaut\u00e9<\/li>\n<\/ul>\n\n\n\n<p><strong>Points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L'un des plus complets <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-decoute-sociale\/\" title=\"outils d&#039;\u00e9coute sociale\">outils d'\u00e9coute sociale<\/a> sur le march\u00e9, avec d'excellentes options de filtrage et de reporting.<\/li>\n\n\n\n<li>Suivi en temps r\u00e9el mention, sans d\u00e9lai contrairement au Google Alerts.<\/li>\n\n\n\n<li>Plateforme aliment\u00e9e par l'IA : de nombreuses informations pr\u00eates \u00e0 l'emploi bas\u00e9es sur vos donn\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ce qui pourrait \u00eatre mieux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acc\u00e9dez \u00e0 jusqu'\u00e0 30 jours de donn\u00e9es historiques avant la configuration du projet.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76f9d6e0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76f9d6e0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24.png\" alt=\"Meilleures alternatives \u00e0 Google Alerts : tableau de bord Brand24\" class=\"wp-image-178909\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24.png 937w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-750x400.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-300x160.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-248x132.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-90x48.png 90w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meilleures alternatives \u00e0 Google Alerts : tableau de bord Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaison : Google Alerts vs Brand24<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Cat\u00e9gorie<\/strong><\/th><th><strong>AG<\/strong><\/th><th><strong>Brand24<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Contr\u00f4le en temps r\u00e9el<\/td><td>\u274c retard\u00e9<\/td><td>\u2705 oui<\/td><\/tr><tr><td>Plateformes couvertes<\/td><td>Google<\/td><td>Couverture compl\u00e8te<\/td><\/tr><tr><td>Analyse des sentiments<\/td><td>\u274c aucun<\/td><td>\u2705 Aliment\u00e9 par l'IA<\/td><\/tr><tr><td>D\u00e9tection des influenceurs<\/td><td>\u274c aucun<\/td><td>\u2705 oui<\/td><\/tr><tr><td>Surveillance LLM<\/td><td>\u274c aucun<\/td><td>\u2705 oui<\/td><\/tr><tr><td>Filtrage du bruit<\/td><td>\u274c faible<\/td><td>\u2705 fort<\/td><\/tr><tr><td>Rapports<\/td><td>\u274c aucun<\/td><td>\u2705 personnalisable<\/td><\/tr><tr><td>Meilleur pour<\/td><td>individus<\/td><td>PME \u2192 grandes entreprises<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA est clairement plus populaire : il a enregistr\u00e9 plus de 3 800 mention au cours des 30 derniers jours.<\/p>\n\n\n\n<p>Mais les mention obtenus \u00e9taient moins favorables que ceux du Brand24. C'est une alternative qui l'emporte tant en termes de nombre \u00e9lev\u00e9 de mention positifs que de faible nombre de mention n\u00e9gatifs.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76f9da7f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76f9da7f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison.png\" alt=\"Qui a le plus de marques mention ? Comparaison.\" class=\"wp-image-178910\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison.png 822w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison-248x151.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison-90x55.png 90w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Qui a le plus de marques mention ? Comparaison.<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez la meilleure alternative Google Alerts !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=456\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Sprout Social<\/strong><\/h3>\n\n\n\n<p>Sprout Social est surtout connu comme plateforme de gestion des r\u00e9seaux sociaux, mais son module compl\u00e9mentaire d'\u00e9coute en fait une alternative s\u00e9rieuse \u00e0 Google Alerts.<\/p>\n\n\n\n<p>Il recueille les conversations sociales, les tendances en mati\u00e8re de sentiments, les informations sur les concurrents et les donn\u00e9es Web mention.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gestion des m\u00e9dias sociaux<\/li>\n\n\n\n<li>Contr\u00f4le en temps r\u00e9el<\/li>\n\n\n\n<li>Suivi des sentiments<\/li>\n\n\n\n<li>Des informations aliment\u00e9es par l'IA<\/li>\n\n\n\n<li>Analyse concurrentielle<\/li>\n<\/ul>\n\n\n\n<p><strong>Sources surveill\u00e9es :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publications sur les r\u00e9seaux sociaux (Instagram, TikTok, X\/Twitter, LinkedIn, Facebook, YouTube, Pinterest)<\/li>\n\n\n\n<li>Quelques sites web et actualit\u00e9s<\/li>\n\n\n\n<li>(Pas de surveillance LLM)<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9quipes charg\u00e9es des r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Agences<\/li>\n\n\n\n<li>Les grandes marques qui ont besoin d'une solution combinant gestion et analyse<\/li>\n<\/ul>\n\n\n\n<p><strong>Points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suite compl\u00e8te de publication et de surveillance<\/li>\n\n\n\n<li>Excellents tableaux de bord analytiques<\/li>\n\n\n\n<li>Workflows \u00e0 r\u00e9ponse rapide pour le service client<\/li>\n<\/ul>\n\n\n\n<p><strong>Ce qui pourrait \u00eatre mieux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les prix sont \u00e9lev\u00e9s pour les petites \u00e9quipes.<\/li>\n\n\n\n<li>Plus ax\u00e9 sur les r\u00e9seaux sociaux que sur le Web<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76f9e1e2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76f9e1e2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social.png\" alt=\"Meilleures alternatives \u00e0 Google Alerts : tableau de bord Sprout Social.\" class=\"wp-image-178911\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social.png 967w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social-248x128.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social-90x47.png 90w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meilleures alternatives \u00e0 Google Alerts : tableau de bord Sprout Social.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaison : Google Alerts vs Sprout Social<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Cat\u00e9gorie<\/strong><\/th><th><strong>AG<\/strong><\/th><th><strong>Sprout Social<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Contr\u00f4le en temps r\u00e9el<\/td><td>\u274c retard\u00e9<\/td><td>\u2705 oui<\/td><\/tr><tr><td>Plateformes couvertes<\/td><td>Google uniquement<\/td><td>R\u00e9seaux sociaux + Internet<\/td><\/tr><tr><td>Analyse des sentiments<\/td><td>\u274c aucun<\/td><td>\u2705 oui<\/td><\/tr><tr><td>D\u00e9tection des influenceurs<\/td><td>\u274c aucun<\/td><td>\u274c limit\u00e9<\/td><\/tr><tr><td>Surveillance LLM<\/td><td>\u274c aucun<\/td><td>\u274c aucun<\/td><\/tr><tr><td>Filtrage du bruit<\/td><td>\u274c faible<\/td><td>\u2705 filtres puissants<\/td><\/tr><tr><td>Rapports<\/td><td>\u274c aucun<\/td><td>\u2705 analyse avanc\u00e9e<\/td><\/tr><tr><td>Meilleur pour<\/td><td>individus<\/td><td>moyennes et grandes entreprises, \u00e9quipes charg\u00e9es des r\u00e9seaux sociaux<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA a collect\u00e9 plus de mention (3 867) que de Sprout Social (2 686), principalement parce qu'il a captur\u00e9 beaucoup plus de sources non sociales.<\/p>\n\n\n\n<p>Mais Sprout Social affiche un meilleur sentiment, avec 7% positifs contre seulement 4% pour GA, et beaucoup moins de mention n\u00e9gatifs (1% contre 4% pour GA).<\/p>\n\n\n\n<p>Sprout a \u00e9galement atteint une port\u00e9e beaucoup plus importante sur les r\u00e9seaux sociaux (9,3 millions contre 1,9 million), ce qui t\u00e9moigne d'une meilleure performance sur ces canaux.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76f9e510&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76f9e510\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison.png\" alt=\"Qui a le plus de marques mention ? Comparaison des outils.\" class=\"wp-image-178912\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison.png 833w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison-248x149.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison-90x54.png 90w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Qui a le plus de marques mention ? Comparaison des outils.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Talkwalker et Talkwalker Alerts<\/strong><\/h3>\n\n\n\n<p>Talkwalker propose \u00e0 la fois un outil gratuit de type Google Alerts (Talkwalker Alerts) et une plateforme d'\u00e9coute de niveau entreprise.<\/p>\n\n\n\n<p><strong>Principales fonctionnalit\u00e9s (option gratuite) :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alertes par courriel<\/li>\n\n\n\n<li>Filtrage des sources<\/li>\n\n\n\n<li>Fr\u00e9quence des alertes personnalis\u00e9es<\/li>\n<\/ul>\n\n\n\n<p><strong>Principales fonctionnalit\u00e9s (Talkwalker Suite \u2013 option payante) :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9coute sociale en temps r\u00e9el<\/li>\n\n\n\n<li>Analyse des sentiments<\/li>\n\n\n\n<li>Pr\u00e9vision des tendances<\/li>\n\n\n\n<li>Reconnaissance visuelle<\/li>\n\n\n\n<li>Analyse comparative des concurrents<\/li>\n\n\n\n<li>Rapports automatis\u00e9s<\/li>\n<\/ul>\n\n\n\n<p><strong>Sources surveill\u00e9es :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pages Web<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Plateformes sociales<\/li>\n\n\n\n<li>Sites d'information<\/li>\n\n\n\n<li>Forums<\/li>\n\n\n\n<li>Tous les principaux r\u00e9seaux sociaux (suite payante)<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9quipes de relations publiques (les deux)<\/li>\n\n\n\n<li>Grandes entreprises (option payante)<\/li>\n\n\n\n<li>Les utilisateurs qui souhaitent une alternative gratuite (option outil gratuit limit\u00e9)<\/li>\n<\/ul>\n\n\n\n<p><strong>Points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Talkwalker Alerts est une alternative gratuite \u00e0 Google Alerts.<\/li>\n\n\n\n<li>Fonctionnalit\u00e9s avanc\u00e9es pour les entreprises dans l'option payante<\/li>\n<\/ul>\n\n\n\n<p><strong>Ce qui pourrait \u00eatre mieux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmentation importante du co\u00fbt entre la version gratuite et la version entreprise (mais identique en termes d'offres)<\/li>\n\n\n\n<li>Courbe d'apprentissage abrupte<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76f9e9df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76f9e9df\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker.png\" alt=\"Tableau de bord Talkwalker.\" class=\"wp-image-178913\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker.png 911w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-300x165.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-248x136.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-90x49.png 90w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Talkwalker.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaison : Google Alerts vs Talkwalker<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Cat\u00e9gorie<\/strong><\/th><th><strong>AG<\/strong><\/th><th><strong>Talkwalker \/ Alertes Talkwalker<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Contr\u00f4le en temps r\u00e9el<\/td><td>\u274c retard\u00e9<\/td><td>\u2705 oui (payant) \/ en temps quasi r\u00e9el (gratuit)<\/td><\/tr><tr><td>Plateformes couvertes<\/td><td>Google uniquement<\/td><td>Web + certains r\u00e9seaux sociaux<\/td><\/tr><tr><td>Analyse des sentiments<\/td><td>\u274c aucun<\/td><td>\u2705 oui (payant uniquement)<\/td><\/tr><tr><td>D\u00e9tection des influenceurs<\/td><td>\u274c aucun<\/td><td>\u2705 oui (payant uniquement)<\/td><\/tr><tr><td>Surveillance LLM<\/td><td>\u274c aucun<\/td><td>\u274c aucun<\/td><\/tr><tr><td>Filtrage du bruit<\/td><td>\u274c faible<\/td><td>\u2705 filtres puissants<\/td><\/tr><tr><td>Rapports<\/td><td>\u274c aucun<\/td><td>\u2705 automatis\u00e9 (payant)<\/td><\/tr><tr><td>Meilleur pour<\/td><td>individus<\/td><td>\u00c9quipes charg\u00e9es des relations avec les m\u00e9dias + entreprises<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA a g\u00e9n\u00e9r\u00e9 un nombre total de mentions de marque mention nettement sup\u00e9rieur (3 870) \u00e0 celui de Talkwalker (826) et Talkwalker Alerts (51), principalement en raison de son volume important de sources non issues des r\u00e9seaux sociaux.<\/p>\n\n\n\n<p>Talkwalker affiche toutefois un ratio de sentiments positifs l\u00e9g\u00e8rement sup\u00e9rieur (5%) \u00e0 celui de GA (4%), m\u00eame s'il enregistre \u00e9galement une part beaucoup plus importante de sentiments n\u00e9gatifs mention (8% contre 4%).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76f9eccb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76f9eccb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison.png\" alt=\"Alternative \u00e0 la comparaison Google Alerts.\" class=\"wp-image-178914\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison.png 814w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison-300x184.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison-248x152.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison-90x55.png 90w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alternative \u00e0 la comparaison Google Alerts.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Mention<\/strong><\/h3>\n\n\n\n<p>Mention est un appareil d'\u00e9coute et <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-suivi-des-medias\/\" target=\"_blank\" rel=\"noopener\" title=\"\">outil de suivi des m\u00e9dias<\/a>.<\/p>\n\n\n\n<p>Il recueille en temps r\u00e9el les mentions de la marque mention sur les r\u00e9seaux sociaux, le Web, les actualit\u00e9s et les avis, et vous permet de r\u00e9pondre directement depuis l'application.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contr\u00f4le en temps r\u00e9el<\/li>\n\n\n\n<li>Analyse des sentiments<\/li>\n\n\n\n<li>Identification des influenceurs<\/li>\n\n\n\n<li>Suivi des concurrents<\/li>\n\n\n\n<li>R\u00e9ponse dans l'application<\/li>\n\n\n\n<li>Statistiques + rapports<\/li>\n\n\n\n<li>Publication et planification<\/li>\n\n\n\n<li>Alertes automatiques<\/li>\n<\/ul>\n\n\n\n<p><strong>Sources surveill\u00e9es :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Toutes les principales plateformes de r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Actualit\u00e9s<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Forums<\/li>\n\n\n\n<li>Sites d'examen<\/li>\n\n\n\n<li>Pages Web<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PME<\/li>\n\n\n\n<li>Agences<\/li>\n\n\n\n<li>Gestionnaires de m\u00e9dias sociaux<\/li>\n\n\n\n<li>Les \u00e9quipes de relations publiques qui veulent des r\u00e9ponses instantan\u00e9es<\/li>\n<\/ul>\n\n\n\n<p><strong>Points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous pouvez r\u00e9pondre aux mention \u00e0 l'int\u00e9rieur de la plateforme.<\/li>\n\n\n\n<li>Filtrage et segmentation puissants<\/li>\n<\/ul>\n\n\n\n<p><strong>Ce qui pourrait \u00eatre mieux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les donn\u00e9es historiques sont limit\u00e9es dans les plans inf\u00e9rieurs.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76f9f1f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76f9f1f6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention.png\" alt=\"Tableau de bord Mention.\" class=\"wp-image-178915\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention.png 817w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-300x184.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-248x152.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-90x55.png 90w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Mention.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaison : Google Alerts vs Mention<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Cat\u00e9gorie<\/strong><\/th><th><strong>AG<\/strong><\/th><th><strong>Mention<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Contr\u00f4le en temps r\u00e9el<\/td><td>\u274c retard\u00e9<\/td><td>\u2705 oui<\/td><\/tr><tr><td>Plateformes couvertes<\/td><td>Google uniquement<\/td><td>R\u00e9seaux sociaux + Internet<\/td><\/tr><tr><td>Analyse des sentiments<\/td><td>\u274c aucun<\/td><td>\u2705 oui<\/td><\/tr><tr><td>D\u00e9tection des influenceurs<\/td><td>\u274c aucun<\/td><td>\u2705 oui<\/td><\/tr><tr><td>Surveillance LLM<\/td><td>\u274c aucun<\/td><td>\u274c aucun<\/td><\/tr><tr><td>Filtrage du bruit<\/td><td>\u274c faible<\/td><td>\u2705 fort<\/td><\/tr><tr><td>Rapports<\/td><td>\u274c aucun<\/td><td>\u2705 statistiques + rapports<\/td><\/tr><tr><td>Meilleur pour<\/td><td>individus<\/td><td>PME + agences<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Google Alerts a captur\u00e9 beaucoup plus de mention (3 870) que de Mention (71).<\/p>\n\n\n\n<p>Cependant, Mention affiche un sentiment positif plus marqu\u00e9, avec 8% positifs contre 4% pour Google Alerts, bien que son \u00e9chantillon soit beaucoup plus petit.<\/p>\n\n\n\n<p>Le Mention affiche \u00e9galement une proportion l\u00e9g\u00e8rement plus \u00e9lev\u00e9e de mention n\u00e9gatifs (5% contre 4%), mais pr\u00e9sente dans l'ensemble un ratio de sentiment plus favorable.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76f9f555&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76f9f555\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison.png\" alt=\"Qui a le plus de marques mention ? Comparaison des outils.\" class=\"wp-image-178916\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison.png 831w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison-300x181.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison-248x149.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison-90x54.png 90w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Qui a le plus de marques mention ? Comparaison des outils.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Meltwater<\/strong><\/h3>\n\n\n\n<p>Meltwater est une suite d'entreprise haut de gamme offrant un volume important de sources : web, r\u00e9seaux sociaux, podcasts, diffusion, presse \u00e9crite, etc.<\/p>\n\n\n\n<p>Si votre marque appara\u00eet r\u00e9guli\u00e8rement dans l'actualit\u00e9, Meltwater est l'une des meilleures alternatives \u00e0 Google Alerts dans lesquelles vous pouvez investir.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bas\u00e9 sur l'IA <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-le-suivi-et-lanalyse-des-medias\/\" target=\"_blank\" rel=\"noopener\" title=\"\">surveillance des m\u00e9dias<\/a><\/li>\n\n\n\n<li>Analyse des sentiments<\/li>\n\n\n\n<li>D\u00e9couverte des tendances<\/li>\n\n\n\n<li>Donn\u00e9es historiques (15 mois et plus)<\/li>\n\n\n\n<li>Alertes en temps r\u00e9el<\/li>\n\n\n\n<li>Tableaux de bord personnalis\u00e9s<\/li>\n\n\n\n<li>Rapports automatis\u00e9s<\/li>\n<\/ul>\n\n\n\n<p><strong>Sources surveill\u00e9es :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sites d'actualit\u00e9s et m\u00e9dias<\/li>\n\n\n\n<li>Pages Web<\/li>\n\n\n\n<li>Tous les principaux r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Podcasts et vid\u00e9os<\/li>\n\n\n\n<li>Diffusion (t\u00e9l\u00e9vision, radio)<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grandes marques<\/li>\n\n\n\n<li>Organismes gouvernementaux<\/li>\n\n\n\n<li>\u00c9quipes de relations publiques et de communication<\/li>\n<\/ul>\n\n\n\n<p><strong>Points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Couverture m\u00e9diatique la plus large<\/li>\n\n\n\n<li>Suite compl\u00e8te de gestion des relations publiques<\/li>\n<\/ul>\n\n\n\n<p><strong>Ce qui pourrait \u00eatre mieux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les tarifs sont plut\u00f4t destin\u00e9s aux grandes entreprises, ce qui est excessif pour les petites \u00e9quipes.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76f9f9c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76f9f9c6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater.png\" alt=\"Tableau de bord Meltwater.\" class=\"wp-image-178917\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater.png 888w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-248x140.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-90x51.png 90w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Meltwater.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaison : Google Alerts vs Meltwater<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Cat\u00e9gorie<\/strong><\/th><th><strong>AG<\/strong><\/th><th><strong>Meltwater<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Contr\u00f4le en temps r\u00e9el<\/td><td>\u274c retard\u00e9<\/td><td>\u2705 oui<\/td><\/tr><tr><td>Plateformes couvertes<\/td><td>Google uniquement<\/td><td>Couverture omnicanale<\/td><\/tr><tr><td>Analyse des sentiments<\/td><td>\u274c aucun<\/td><td>\u2705 oui<\/td><\/tr><tr><td>D\u00e9tection des influenceurs<\/td><td>\u274c aucun<\/td><td>\u2705 oui<\/td><\/tr><tr><td>Surveillance LLM<\/td><td>\u274c aucun<\/td><td>\u274c aucun<\/td><\/tr><tr><td>Filtrage du bruit<\/td><td>\u274c faible<\/td><td>\u2705 excellent<\/td><\/tr><tr><td>Rapports<\/td><td>\u274c aucun<\/td><td>\u2705 rapports automatis\u00e9s avanc\u00e9s<\/td><\/tr><tr><td>Meilleur pour<\/td><td>individus<\/td><td>grandes organisations<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA a collect\u00e9 plus de mention (3 870) que de Meltwater (1 154).<\/p>\n\n\n\n<p>Le sentiment est nettement plus fort pour le Meltwater, avec 8% positifs mention, contre 4% pour le Google Alerts et seulement 2% n\u00e9gatifs mention, contre 4% pour le Google Alerts.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76f9fcc2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76f9fcc2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison.png\" alt=\"Qui a le plus de marques mention ? Comparaison des outils.\" class=\"wp-image-178918\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison.png 841w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison-248x147.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison-90x54.png 90w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Qui a le plus de marques mention ? Comparaison des outils.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Awario<\/strong><\/h3>\n\n\n\n<p>Awario est une plateforme de veille sociale r\u00e9put\u00e9e pour \u00eatre \u00e9conomique tout en offrant des analyses puissantes et un suivi en temps r\u00e9el.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contr\u00f4le en temps r\u00e9el<\/li>\n\n\n\n<li>Analyse des sentiments<\/li>\n\n\n\n<li>Alertes personnalis\u00e9es<\/li>\n<\/ul>\n\n\n\n<p><strong>Sources surveill\u00e9es :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9seaux sociaux<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Sites d'information<\/li>\n\n\n\n<li>Forums<\/li>\n\n\n\n<li>Plateformes de r\u00e9vision<\/li>\n\n\n\n<li>Vid\u00e9os<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start-ups<\/li>\n\n\n\n<li>PME<\/li>\n\n\n\n<li>Les marques internationales qui ont besoin d'un suivi multilingue<\/li>\n<\/ul>\n\n\n\n<p><strong>Points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bonne analyse des sentiments<\/li>\n\n\n\n<li>Excellent rapport qualit\u00e9-prix<\/li>\n\n\n\n<li>Informations d\u00e9mographiques incluses<\/li>\n<\/ul>\n\n\n\n<p><strong>Ce qui pourrait \u00eatre mieux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Certains utilisateurs admettent que l'interface est moins conviviale.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76fa0124&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76fa0124\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario.png\" alt=\"Tableau de bord Awario.\" class=\"wp-image-178919\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario.png 757w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-300x198.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-241x159.png 241w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-90x59.png 90w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Awario.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaison : Google Alerts vs Awario<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Cat\u00e9gorie<\/strong><\/th><th><strong>AG<\/strong><\/th><th><strong>Awario<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Contr\u00f4le en temps r\u00e9el<\/td><td>\u274c retard\u00e9<\/td><td>\u2705 oui<\/td><\/tr><tr><td>Plateformes couvertes<\/td><td>Google uniquement<\/td><td>R\u00e9seaux sociaux + Internet<\/td><\/tr><tr><td>Analyse des sentiments<\/td><td>\u274c aucun<\/td><td>\u2705 oui<\/td><\/tr><tr><td>D\u00e9tection des influenceurs<\/td><td>\u274c aucun<\/td><td>\u274c limit\u00e9<\/td><\/tr><tr><td>Surveillance LLM<\/td><td>\u274c aucun<\/td><td>\u274c aucun<\/td><\/tr><tr><td>Filtrage du bruit<\/td><td>\u274c faible<\/td><td>\u2705 bon<\/td><\/tr><tr><td>Rapports<\/td><td>\u274c aucun<\/td><td>\u2705 tableaux de bord + exportations<\/td><\/tr><tr><td>Meilleur pour<\/td><td>individus<\/td><td>PME + start-ups<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA a recueilli beaucoup plus de mention au total (3 870) qu'Awario (65).<\/p>\n\n\n\n<p>Awario affiche un sentiment positif nettement plus fort, avec 17% positifs contre mention, contre 4% pour GA.<\/p>\n\n\n\n<p>Awario affiche \u00e9galement une part n\u00e9gative l\u00e9g\u00e8rement plus \u00e9lev\u00e9e (7% contre 4%), mais son profil de sentiment global est nettement plus favorable.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76fa0449&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76fa0449\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison.png\" alt=\"Qui a le plus de marques mention ? Comparaison des outils.\" class=\"wp-image-178920\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison.png 835w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison-248x149.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison-90x54.png 90w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Qui a le plus de marques mention ? Comparaison des outils.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Sprinklr<\/strong><\/h3>\n\n\n\n<p>Sprinklr est une entreprise <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-lecoute-sociale\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u00e9coute sociale<\/a>, exp\u00e9rience client et plateforme d'analyse omnicanale.<\/p>\n\n\n\n<p>Elle est surtout connue pour g\u00e9rer des op\u00e9rations sociales \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9coute sociale en temps r\u00e9el<\/li>\n\n\n\n<li>Informations bas\u00e9es sur l'IA<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments-dans-les-medias-sociaux\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Analyse des sentiments<\/a><\/li>\n\n\n\n<li>Tableaux de bord personnalis\u00e9s et rapports automatis\u00e9s<\/li>\n\n\n\n<li>Analyse de l'engagement du public<\/li>\n<\/ul>\n\n\n\n<p><strong>Sources surveill\u00e9es :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Toutes les principales plateformes de r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Sites d'information<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Forums et communaut\u00e9s<\/li>\n\n\n\n<li>Canaux de messagerie (selon le forfait)<\/li>\n\n\n\n<li>(Pas de surveillance LLM)<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organisations d'entreprise<\/li>\n\n\n\n<li>Les marques qui ont besoin d'une intelligence client unifi\u00e9e<\/li>\n<\/ul>\n\n\n\n<p><strong>Points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacit\u00e9s d'analyse extr\u00eamement approfondies et de gestion des flux de travail d'entreprise<\/li>\n\n\n\n<li>Les informations fournies par l'IA permettent d'identifier les tendances, les risques et les besoins des clients.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ce qui pourrait \u00eatre mieux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les tarifs sont destin\u00e9s aux grandes entreprises et sont g\u00e9n\u00e9ralement trop \u00e9lev\u00e9s pour les petites \u00e9quipes.<\/li>\n\n\n\n<li>Interface complexe et courbe d'apprentissage plus raide que la plupart des outils<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76fa08a0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76fa08a0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr.png\" alt=\"Tableau de bord Sprinklr.\" class=\"wp-image-178921\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-90x44.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Sprinklr.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaison : Google Alerts vs Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Cat\u00e9gorie<\/strong><\/th><th><strong>AG<\/strong><\/th><th><strong>Arroseur arros\u00e9<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Contr\u00f4le en temps r\u00e9el<\/strong><\/td><td>\u274c retard\u00e9<\/td><td>\u2705 oui<\/td><\/tr><tr><td><strong>Plateformes couvertes<\/strong><\/td><td>Google uniquement<\/td><td>social + web<\/td><\/tr><tr><td><strong>Analyse des sentiments<\/strong><\/td><td>\u274c aucun<\/td><td>\u2705 Analyse des sentiments et des \u00e9motions bas\u00e9e sur l'IA<\/td><\/tr><tr><td><strong>D\u00e9tection des influenceurs<\/strong><\/td><td>\u274c aucun<\/td><td>\u2705 disponible dans les forfaits Entreprise<\/td><\/tr><tr><td><strong>Surveillance LLM<\/strong><\/td><td>\u274c aucun<\/td><td>\u274c aucun<\/td><\/tr><tr><td><strong>Filtrage du bruit<\/strong><\/td><td>\u274c faible<\/td><td>\u2705 Filtrage puissant bas\u00e9 sur l'IA<\/td><\/tr><tr><td><strong>Rapports<\/strong><\/td><td>\u274c aucun<\/td><td>\u2705 Tableaux de bord avanc\u00e9s et rapports automatis\u00e9s<\/td><\/tr><tr><td><strong>Meilleur pour<\/strong><\/td><td>individus<\/td><td>grandes entreprises, \u00e9quipes CX<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA a collect\u00e9 plus de mention (3 878) que Sprinklr (1 446).<\/p>\n\n\n\n<p>Sprinklr affiche un profil de sentiment beaucoup plus fort, avec 10% positifs contre 4% pour GA, malgr\u00e9 une part l\u00e9g\u00e8rement plus \u00e9lev\u00e9e de commentaires n\u00e9gatifs (8% contre 4%).<\/p>\n\n\n\n<p>Sprinklr surpasse \u00e9galement ses concurrents sur les r\u00e9seaux sociaux, avec une port\u00e9e plus importante (2,3 millions contre 1,9 million) et un nombre global plus \u00e9lev\u00e9 de mention.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76fa0b94&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76fa0b94\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison.png\" alt=\"Qui a suscit\u00e9 le plus de conversations en ligne ? Comparaison des outils.\" class=\"wp-image-178922\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison.png 843w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison-248x147.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison-90x53.png 90w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Qui a suscit\u00e9 le plus de conversations en ligne ? Comparaison des outils.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez la meilleure alternative Google Alerts !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=456\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 Keyhole<\/strong><\/h3>\n\n\n\n<p>Keyhole est une plateforme sociale sp\u00e9cialis\u00e9e dans le suivi des hashtags, l'analyse des campagnes, les informations sur les influenceurs et les rapports sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<p>Il est id\u00e9al pour les \u00e9quipes qui m\u00e8nent des campagnes sur Instagram, TikTok et X\/Twitter.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivi des m\u00e9dias sociaux<\/li>\n\n\n\n<li>Score d'influenceur et d\u00e9couverte d'influenceurs<\/li>\n\n\n\n<li>Analyse des sentiments<\/li>\n\n\n\n<li>Publication + planification<\/li>\n<\/ul>\n\n\n\n<p><strong>Sources surveill\u00e9es :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>X\/Twitter<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>LinkedIn (partiel)<\/li>\n\n\n\n<li>web limit\u00e9<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agences<\/li>\n\n\n\n<li>\u00c9quipes charg\u00e9es des r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Marques tr\u00e8s influentes<\/li>\n\n\n\n<li>\u00c9quipes marketing ax\u00e9es sur les campagnes<\/li>\n<\/ul>\n\n\n\n<p><strong>Points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informations approfondies sur les influenceurs<\/li>\n\n\n\n<li>Tableaux de bord personnalis\u00e9s<\/li>\n<\/ul>\n\n\n\n<p><strong>Ce qui pourrait \u00eatre mieux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Moins de surveillance du Web\/des actualit\u00e9s que d'autres outils<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76fa116a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76fa116a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole.png\" alt=\"Tableau de bord Keyhole.\" class=\"wp-image-178923\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole.png 728w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-300x206.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-232x159.png 232w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-90x62.png 90w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Keyhole.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaison : Google Alerts vs Keyhole<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Cat\u00e9gorie<\/strong><\/th><th><strong>AG<\/strong><\/th><th><strong>Keyhole<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Contr\u00f4le en temps r\u00e9el<\/td><td>\u274c retard\u00e9<\/td><td>\u2705 oui<\/td><\/tr><tr><td>Plateformes couvertes<\/td><td>Google uniquement<\/td><td>Priorit\u00e9 au social<\/td><\/tr><tr><td>Analyse des sentiments<\/td><td>\u274c aucun<\/td><td>\u2705 oui<\/td><\/tr><tr><td>D\u00e9tection des influenceurs<\/td><td>\u274c aucun<\/td><td>\u2705 fort<\/td><\/tr><tr><td>Surveillance LLM<\/td><td>\u274c aucun<\/td><td>\u274c aucun<\/td><\/tr><tr><td>Filtrage du bruit<\/td><td>\u274c faible<\/td><td>\u2705 fort<\/td><\/tr><tr><td>Rapports<\/td><td>\u274c aucun<\/td><td>\u2705 tableaux de bord avanc\u00e9s<\/td><\/tr><tr><td>Meilleur pour<\/td><td>individus<\/td><td>\u00e9quipes sociales + agences<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA a collect\u00e9 beaucoup plus de mention (3 878) que de Keyhole (8).<\/p>\n\n\n\n<p>L'ensemble de donn\u00e9es Keyhole est trop petit pour permettre une comparaison significative de la qualit\u00e9 des sentiments par rapport \u00e0 GA.<\/p>\n\n\n\n<p>Malgr\u00e9 tout, Keyhole a atteint une port\u00e9e respectable de 395 000 personnes sur les r\u00e9seaux sociaux, malgr\u00e9 un faible volume, ce qui refl\u00e8te son orientation marqu\u00e9e vers les donn\u00e9es sociales.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6c76fa1453&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6c76fa1453\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison.png\" alt=\"Qui a suscit\u00e9 le plus de conversations en ligne ? Comparaison des outils.\" class=\"wp-image-178924\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison.png 823w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison-248x151.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison-90x55.png 90w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Qui a suscit\u00e9 le plus de conversations en ligne ? Comparaison des outils.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"which\"><strong>Quelle alternative Google Alerts choisir ?<\/strong><\/h2>\n\n\n\n<p>Voici un r\u00e9sum\u00e9 simple :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choisissez Brand24 si vous souhaitez :<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informations issues de l'IA et rapports personnalisables<\/li>\n\n\n\n<li>Couverture sociale + web + LLMs<\/li>\n\n\n\n<li>Suivi des sentiments et des crises<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Choisissez Sprout Social si vous souhaitez :<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publication + surveillance en un seul outil<\/li>\n\n\n\n<li>Analyse approfondie de l'engagement<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Choisissez Talkwalker Alerts si vous souhaitez :<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une alternative gratuite avec surveillance de base<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Choisissez Mention si vous souhaitez :<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9coute sociale + r\u00e9ponse dans l'application<\/li>\n<\/ul>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Choisissez Meltwater si vous souhaitez :<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plateforme d'intelligence m\u00e9diatique d'entreprise<\/li>\n<\/ul>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Choisissez Awario si vous souhaitez :<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse des sentiments abordable<\/li>\n<\/ul>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Choisissez Keyhole si vous souhaitez :<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hashtag + suivi de campagne<\/li>\n\n\n\n<li>Analyse des influenceurs<\/li>\n<\/ul>\n\n\n\n<p>Voici ce qui suit <a href=\"https:\/\/www.linkedin.com\/in\/philpallen\" title=\"Phil Pallen\">Phil Pallen<\/a>, strat\u00e8ge de marque, d\u00e9clare :<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">\"L'\u00e9coute sociale vous aide \u00e0 comprendre ce que les gens pensent vraiment de votre marque, de votre secteur et de vos concurrents.\"<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Phil-Pallen\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                     Phil Pallen                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Strat\u00e8ge de la marque<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is\"><strong>Qu'est-ce que Google Alerts ?<\/strong><\/h3>\n\n\n\n<p>Google Alerts est un outil simple de notification par e-mail qui suit les nouveaux contenus index\u00e9s dans Google Search.<\/p>\n\n\n\n<p>Cela fonctionne pour les blogs, les sites d'actualit\u00e9s et les pages web publiques, mais <strong>ne surveille pas les r\u00e9seaux sociaux<\/strong>, sentiment, contenu d'influenceurs ou LLM.<\/p>\n\n\n\n<p>\u00c0 ce jour, de nombreux utilisateurs de Google Alerts le consid\u00e8rent comme un outil de d\u00e9marrage, mais recherchent des alternatives d\u00e8s qu'ils ont besoin d'informations pertinentes.<\/p>\n\n\n\n<p>\u00c0 l'aide d'un outil de veille sociale, j'ai proc\u00e9d\u00e9 \u00e0 une analyse d\u00e9taill\u00e9e des avantages et inconv\u00e9nients les plus souvent cit\u00e9s de cet outil.<\/p>\n\n\n\n<p>Voici les r\u00e9sultats :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Cat\u00e9gorie<\/strong><\/th><th><strong>Pour<\/strong><\/th><th><strong>Cons<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Co\u00fbt<\/strong><\/td><td>Utilisation gratuite<\/td><td><em>Co\u00fbt d'opportunit\u00e9 cach\u00e9<\/em>, manque des mention importants, ce qui entra\u00eene des angles morts<\/td><\/tr><tr><td><strong>Facilit\u00e9 d'installation<\/strong><\/td><td>Configuration tr\u00e8s simple, vous pouvez cr\u00e9er des alertes en quelques minutes sans aucune comp\u00e9tence technique.<\/td><td>Manque de personnalisation (pas de filtres avanc\u00e9s ni de ciblage par source)<\/td><\/tr><tr><td><strong>Couverture de surveillance<\/strong><\/td><td>Couvre le contenu index\u00e9 par Google<\/td><td>Pas de suivi des m\u00e9dias sociaux, <a href=\"https:\/\/brand24.com\/fr\/llm-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Surveillance LLM<\/a>, manque de nombreuses donn\u00e9es<\/td><\/tr><tr><td><strong>Utilit\u00e9<\/strong><\/td><td>Fonctionne pour le suivi personnel de base ou celui des petites marques.<\/td><td>Manque de nombreux mention ; les utilisateurs signalent que des r\u00e9sultats importants n'apparaissent jamais.<\/td><\/tr><tr><td><strong>Int\u00e9gration du flux de travail<\/strong><\/td><td>Flux de travail simple bas\u00e9 sur les e-mails<\/td><td>Surcharge de la bo\u00eete de r\u00e9ception (volume \u00e9lev\u00e9, alertes r\u00e9p\u00e9titives cr\u00e9ant une \u201c surstimulation \u201d et de la frustration)<\/td><\/tr><tr><td><strong>Qualit\u00e9 des donn\u00e9es<\/strong><\/td><td>-<\/td><td>Pr\u00e9cision m\u00e9diocre, d\u00e9crite par les utilisateurs comme \u201c tellement mauvaise qu'elle pourrait tout aussi bien \u00eatre inexistante \u201d.\u201d<\/td><\/tr><tr><td><strong>Fonctionnalit\u00e9s avanc\u00e9es<\/strong><\/td><td>-<\/td><td>Pas d'analyse des sentiments, pas de suivi des influenceurs, pas d'analyse des concurrents<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"features\"><strong>Quelles sont les principales caract\u00e9ristiques du Google Alerts ?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Notifications d'alerte bas\u00e9es sur des mots-cl\u00e9s<\/li>\n\n\n\n<li>Alertes par courriel<\/li>\n\n\n\n<li>Exploration Web de base<\/li>\n\n\n\n<li>Surveillance des blogs, des actualit\u00e9s et des sites Web<\/li>\n\n\n\n<li>Configuration simple<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pros\"><strong>Quels sont les avantages du Google Alerts ?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gratuit<\/li>\n\n\n\n<li>Facile \u00e0 installer<\/li>\n\n\n\n<li>Id\u00e9al pour la surveillance de base d'une marque ou d'un sujet<\/li>\n\n\n\n<li>Fonctionne bien pour les alertes Google Actualit\u00e9s<\/li>\n\n\n\n<li>Utile pour la d\u00e9couverte de liens (lorsque les m\u00e9dias mention sont index\u00e9s)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cons\"><strong>Quels sont les inconv\u00e9nients du Google Alerts ?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ne surveille pas les r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Impossible de mesurer le sentiment<\/li>\n\n\n\n<li>Impossible de d\u00e9tecter les influenceurs<\/li>\n\n\n\n<li>Pas d'alertes en temps r\u00e9el (diff\u00e9r\u00e9es)<\/li>\n\n\n\n<li>Manque de nombreux mention + r\u00e9sultats non pertinents<\/li>\n<\/ul>\n\n\n\n<p>Pour cette raison, la plupart des entreprises recherchent une alternative plus performante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sources\"><strong>Quelles sources Google Alerts surveille-t-il ?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sites d'information<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Sites web publics<\/li>\n\n\n\n<li>Pages index\u00e9es par Google<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"costs\"><strong>Le Google Alerts est-il rentable ?<\/strong><\/h3>\n\n\n\n<p>Google Alerts est gratuit, ne propose aucun forfait payant, aucune p\u00e9riode d'essai et aucune fonctionnalit\u00e9 avanc\u00e9e. Mais le co\u00fbt r\u00e9el est le suivant : <strong>les donn\u00e9es qui vous manquent<\/strong>, en particulier :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>surveillance des m\u00e9dias sociaux<\/li>\n\n\n\n<li>sentiment d'appartenance \u00e0 la marque<\/li>\n\n\n\n<li>alertes de crise<\/li>\n\n\n\n<li>tendances de l'industrie<\/li>\n\n\n\n<li>analyse des concurrents<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Vous recherchez une alternative \u00e0 Google Alerts ? Consultez une comparaison entre Google Alerts et d'autres outils de surveillance qui permettent des alertes en temps r\u00e9el et des analyses avanc\u00e9es.<\/p>","protected":false},"author":82,"featured_media":160215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[1474,1472,1479,1463,1476,1464,1477,1466,1462,1480,1465,1471,1469,1470,1473,1467,1475,1478,1468,32],"class_list":["post-106021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-alerts-google","tag-create-google-alert","tag-google-alerts","tag-google-alerts-alternative","tag-google-alerts-app","tag-google-alerts-edit","tag-google-alerts-feed","tag-google-alerts-flights","tag-google-alerts-not-working","tag-google-alerts-social-media-monitoring","tag-google-alerts-tips","tag-google-flights-price-alert","tag-google-news-alert","tag-how-does-google-alerts-work","tag-how-to-set-google-alerts","tag-how-to-set-up-google-alerts","tag-how-to-setup-a-google-alert","tag-how-to-use-google-alerts","tag-set-up-google-alerts","tag-social-media-monitoring"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/106021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=106021"}],"version-history":[{"count":72,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/106021\/revisions"}],"predecessor-version":[{"id":180999,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/106021\/revisions\/180999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/160215"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=106021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=106021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=106021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}