{"id":108153,"date":"2023-10-18T16:11:19","date_gmt":"2023-10-18T14:11:19","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=108153"},"modified":"2026-02-27T18:53:42","modified_gmt":"2026-02-27T17:53:42","slug":"analyse-des-hashtags-sur-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/instagram-hashtag-analytics\/","title":{"rendered":"Analyse des hashtags sur Instagram : Le guide complet pour 2026"},"content":{"rendered":"\n<p><strong>With over 2 billion monthly active users, Instagram is one of the most competitive content platforms in the world. Every day, millions of posts fight for attention in crowded feeds. So how do you make sure your content gets discovered?<\/strong><\/p>\n\n\n\n<p>Hashtags remain one of the simplest and often misunderstood search tools on Instagram. Used strategically and backed by analytics, they can help you reach the right audience, track campaign effectiveness, and uncover content opportunities your competitors are missing.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Instagram hashtag analytics turns guesswork into strategy. <\/h4>\n                <p class=\"acf-key-takeaways__text\">By tracking reach, engagement, and trend data, you can identify which hashtags actually drive visibility.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Instagram Insights provides limited hashtag data. <\/h4>\n                <p class=\"acf-key-takeaways__text\">Native analytics show reach from hashtags, but deeper insights require specialized tools.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Quality beats quantity. <\/h4>\n                <p class=\"acf-key-takeaways__text\">With Instagram\u2019s hashtag limits and evolving algorithm, choosing relevant, high-intent hashtags matters more than adding as many as possible.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Combining hashtag analytics with social listening delivers better results. <\/h4>\n                <p class=\"acf-key-takeaways__text\">Monitoring sentiment, competitors, and campaign mentions helps you measure real impact, not just impressions.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>In this complete guide, I\u2019ll break down how to analyze a hashtag, what metrics matter most, and how to turn that data into meaningful insights.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s dive in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is the hashtags analytics?<\/strong><\/h2>\n\n\n\n<p><strong>Hashtag analytics <\/strong>is the process of measuring how specific hashtags affect your content\u2019s reach and engagement on Instagram.<\/p>\n\n\n\n<p>Instead of guessing which tags might work, it helps you identify the ones that actually drive visibility, attract the right audience, and support campaign goals.<\/p>\n\n\n\n<p>To start your hashtag analytics, you need to start with the right <a href=\"https:\/\/brand24.com\/blog\/hashtag-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">hashtag metrics.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here are the key hashtag metrics to focus on:<\/h3>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Metric                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                                            <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p><strong>Hashtag Reach<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Measures the overall visibility and awareness generated by a hashtag<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p><strong>Volume of Mentions<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Shows how widely a hashtag is being used and how active the discussion is<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p><strong>Sentiment Analysis<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reveals brand perception and audience reaction<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p><strong>Engagement metrics<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Helps evaluate how compelling the content around the hashtag is<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p><strong>Top Accounts<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Helps discover creators or brand advocates driving conversations<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                        <p><strong>AVE<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Helps quantify earned media impact and campaign ROI<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">&nbsp;<strong>How to Analyze Instagram Hashtags on Brand24?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Here\u2019s how I do it using Brand24, a hashtag analysis tool, as an example. Of course, you can use a different free hashtag tracking tool.&nbsp;<\/p>\n\n\n\n<p>However, just make sure the tool you choose connects with Instagram (or whichever platform you want to track).<\/p>\n\n\n\n<p>Let\u2019s dive in!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Volume of mentions<\/strong><\/h3>\n\n\n\n<p>I always start <a href=\"https:\/\/brand24.com\/hashtag-analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">hashtag analytics<\/a> by looking at mention volume.<\/p>\n\n\n\n<p><strong>Mention volume shows how many times a specific hashtag has been used within a selected time period. <\/strong>It\u2019s the fastest way to tell whether a hashtag is actively generating conversation or barely being used.<\/p>\n\n\n\n<p>High mention volume usually indicates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong popularity<\/li>\n\n\n\n<li>Ongoing discussions<\/li>\n\n\n\n<li>Higher potential reach<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b4c46&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b4c46\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"432\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-the-volume-of-mentions-analysis-1140x432.jpeg\" alt=\"Graph of hashtag mentions and reach on Brand24 dashboard\" class=\"wp-image-175076\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-the-volume-of-mentions-analysis-1140x432.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-the-volume-of-mentions-analysis-1536x583.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-the-volume-of-mentions-analysis-18x7.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-the-volume-of-mentions-analysis-300x114.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-the-volume-of-mentions-analysis-248x94.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-the-volume-of-mentions-analysis.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>You can also filter mentions by a specific date range and select the platform you want to analyze. This is especially useful when launching a campaign, opening a new location, or promoting a branded hashtag event.<\/p>\n\n\n\n<p>Additionally, Brand24\u2019s <strong>Event Detector<\/strong> automatically identifies unusual spikes in hashtag activity. If there\u2019s a sudden increase in mentions, the system highlights it. Helping you quickly understand whether it\u2019s driven by a campaign launch, influencer activity, viral content, or unexpected publicity.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b5066&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b5066\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"346\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-event-detection-summary-1140x346.jpeg\" alt=\"Unusual event detected by Brand24 - sudden increase in mentions and its analysis\" class=\"wp-image-175080\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-event-detection-summary-1140x346.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-event-detection-summary-1536x466.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-event-detection-summary-2048x621.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-event-detection-summary-18x5.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-event-detection-summary-300x91.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-event-detection-summary-248x75.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-event-detection-summary.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Social media reach<\/strong><\/h3>\n\n\n\n<p>Another key indicator to watch is the <strong><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media reach<\/a><\/strong> of your hashtag on Instagram.<\/p>\n\n\n\n<p>While mention volume tells you how often a hashtag is used, <strong>reach estimates how many people could potentially see posts that include it. <\/strong><\/p>\n\n\n\n<p>For example, if a creator with 200,000 followers publishes a post using <strong>#STOCKHOLM2025<\/strong>, those followers contribute to the hashtag\u2019s overall reach. Even if the hashtag isn\u2019t widely used, a few high-impact accounts can significantly increase its visibility.<\/p>\n\n\n\n<p>That\u2019s why reach and volume don\u2019t always correlate.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b54bd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b54bd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"857\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-hashtag-performamce-overview-1.jpeg\" alt=\"In-depth analysis of hashtag perfomance on instagram by Brand24 for #STOCKHOLM2025 \" class=\"wp-image-175099\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-hashtag-performamce-overview-1.jpeg 560w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-hashtag-performamce-overview-1-8x12.jpeg 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-hashtag-performamce-overview-1-300x459.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-hashtag-performamce-overview-1-104x159.jpeg 104w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Read also&nbsp;<a href=\"https:\/\/brand24.com\/blog\/increase-reach-on-instagram\" target=\"_blank\" rel=\"noopener\" title=\"\">how to increase Instagram reach.<\/a><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Presence score<\/strong><\/h3>\n\n\n\n<p>Another important metric to analyze is the Presence Score, which helps you evaluate hashtag popularity.<\/p>\n\n\n\n<p><strong>The <\/strong><a href=\"http:\/\/brand24.com\/blog\/online-presence-score\/\" title=\"The 15 Best Online Reputation Management Software to Try in 2026\">Presence Score<\/a><strong> indicates how hashtag is performing and helps to understand the online popularity of a certain company or topic at the given time.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b591f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b591f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"425\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-Presence-Score-1140x425.jpeg\" alt=\"Presence score calculated for #STOCKHOLM2025 hashtag on Instagram \" class=\"wp-image-175073\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-Presence-Score-1140x425.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-Presence-Score-18x7.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-Presence-Score-300x112.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-Presence-Score-248x92.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-Presence-Score.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">The presence score is a great complement to other metrics such as reach, engagement metrics, and the number of mentions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Sentiment analysis<\/strong><\/h3>\n\n\n\n<p><strong>Sentiment analysis measures whether conversations around your hashtag are positive, negative, or neutral<\/strong>. Instead of just counting mentions, it evaluates the emotional tone behind them.<\/p>\n\n\n\n<p>This is especially important for branded or campaign hashtags.<\/p>\n\n\n\n<p>A hashtag may generate high reach and engagement, but if the sentiment is negative, it could signal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer dissatisfaction<\/li>\n\n\n\n<li>PR issues<\/li>\n\n\n\n<li>Misinterpretation of your campaign<\/li>\n\n\n\n<li>Negative feedback is gaining traction<\/li>\n<\/ul>\n\n\n\n<p>On the other hand, strong positive sentiment indicates that your hashtag is resonating with your audience and strengthening brand perception.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b5e00&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b5e00\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"359\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Hashtag-analysis-sentiment-1140x359.jpeg\" alt=\"Hashtag sentiment analysis by Brand24, an advanced social listening tool \" class=\"wp-image-181847\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Hashtag-analysis-sentiment-1140x359.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Hashtag-analysis-sentiment-1536x483.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Hashtag-analysis-sentiment-2048x644.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Hashtag-analysis-sentiment-18x6.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Hashtag-analysis-sentiment-300x94.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Hashtag-analysis-sentiment-248x78.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Hashtag-analysis-sentiment-90x28.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Hashtag-analysis-sentiment.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">With Brand24, <a href=\"http:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sentiment analysis<\/a> helps you quickly identify shifts in tone and react before small issues turn into larger reputation problems. It allows you to move beyond visibility metrics and understand the real impact of your hashtag conversations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Top accounts<\/strong><\/h3>\n\n\n\n<p>With Brand24, you can spot people already talking about your brand, using your products, and tagging your branded hashtags.<\/p>\n\n\n\n<p>These voices are a goldmine! Perfect for authentic, impactful collaborations that feel real, not staged.<\/p>\n\n\n\n<p>With the <strong>Influencer tab<\/strong>, I instantly see who\u2019s driving the conversation, who truly influences my target audience, and who\u2019s already aligned with my brand.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b6259&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b6259\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-influencers-analysis-1140x630.jpeg\" alt=\"How can hashtag analysis be used to boost engagement in influencer marketing campaigns?\" class=\"wp-image-175078\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-influencers-analysis-1140x630.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-influencers-analysis-1536x849.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-influencers-analysis-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-influencers-analysis-300x166.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-influencers-analysis-248x137.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-influencers-analysis.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find out who is using your hashtag!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=381\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Trending hashtag<\/strong><\/h3>\n\n\n\n<p>Trending hashtags are simply those that are <strong>related to your topic and actively used by your audience<\/strong>. Identifying them is a crucial step in refining your hashtag strategy and boosting overall campaign performance.<\/p>\n\n\n\n<p>When planning a marketing campaign, I often combine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Core hashtags<\/strong> \u2013 high-reach, trending terms that attract broad visibility<\/li>\n\n\n\n<li><strong>Niche hashtags<\/strong> \u2013 smaller, highly targeted tags that resonate with the exact audience I want to reach<\/li>\n<\/ul>\n\n\n\n<p>With Brand24, I can build a social media strategy grounded in data, helping me maximize both reach and engagement.<\/p>\n\n\n\n<p>For example, let\u2019s explore the hashtags people are using around the <strong>#Stockholm2025<\/strong> collection and see which ones generate real traction:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b69ae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b69ae\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"577\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-trending-hashtag-1.jpeg\" alt=\"How do I find a popular hashtag on Instagram suitable for my target audience and niche?\" class=\"wp-image-175098\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-trending-hashtag-1.jpeg 563w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-trending-hashtag-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-trending-hashtag-1-300x307.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-trending-hashtag-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-trending-hashtag-1-155x159.jpeg 155w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Hashtag performance<\/strong><\/h3>\n\n\n\n<p>Hashtag tracking is only truly valuable when I can see whether I\u2019m growing or just staying in place.<\/p>\n\n\n\n<p>That&#8217;s why the \u201cCompare Periods\u201d feature is essential for me in any <a href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">hashtag analysis<\/a> tool I use. It allows me to select and analyze custom date bands to understand how a hashtag is evolving.&nbsp;<\/p>\n\n\n\n<p>Whether it is gaining speed or starting to decline. I want to know about it.<\/p>\n\n\n\n<p>Let&#8217;s check #STICKHOLM2025 performance over time:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b6e1a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b6e1a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-comparison-of-performance-over-time-1-1140x682.jpeg\" alt=\"Comparing hashtag performance for a marketing campaign over time\" class=\"wp-image-175092\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-comparison-of-performance-over-time-1-1140x682.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-comparison-of-performance-over-time-1-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-comparison-of-performance-over-time-1-300x179.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-comparison-of-performance-over-time-1-248x148.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-comparison-of-performance-over-time-1.jpeg 1187w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/instagram-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram mentions<\/a> increased by 43%. So yes, more people are using the hashtag, that\u2019s great! But there\u2019s still room to grow when it comes to positive sentiment and user-generated content (UGC).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 Competitor&nbsp;<\/strong>analysis<\/h3>\n\n\n\n<p>Tracking your own hashtag is important, but comparing it to your competitors? That\u2019s where real strategy begins.<\/p>\n\n\n\n<p>The right hashtag tracking tools enhance my Instagram analytics by showing how a specific hashtag performs against others in my industry or similar campaign hashtags.&nbsp;<\/p>\n\n\n\n<p>This helps me identify emerging trends, uncover engagement gaps, and spot fresh opportunities to stand out.<\/p>\n\n\n\n<p>It\u2019s not just about visibility. <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>It\u2019s about turning competitive intelligen<\/strong><em><strong>ce&nbsp;<\/strong><\/em><strong>into a stronger, data-driven&nbsp;<\/strong><em><strong>social media strategy that&nbsp;<\/strong><\/em><strong>outperforms the rest.<\/strong><\/span><\/p>\n\n\n\n<p>For example, I compared #IKEA and #Wayfair:&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b72a3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b72a3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"679\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-benchmarking-overview-1140x679.jpeg\" alt=\"A comparative analysis between the hashtags of competing brands on Instagram\" class=\"wp-image-175069\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-benchmarking-overview-1140x679.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-benchmarking-overview-1536x915.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-benchmarking-overview-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-benchmarking-overview-300x179.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-benchmarking-overview-248x148.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-benchmarking-overview.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>IKEA\u2019s hashtag outperforms Wayfair\u2019s by a factor of four in reach alone. That means significantly more people are seeing and engaging with IKEA\u2019s content.&nbsp;<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Benchmark against competitors!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=381\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hashtag\"><strong>Hashtag Analytics: Types of Hashtags&nbsp;<\/strong><\/h2>\n\n\n\n<p>When delving into hashtag analytics, it&#8217;s essential to understand the different types of hashtags. Not all hashtags work equally.<\/p>\n\n\n\n<p>Each type serves a unique purpose in the overall hashtag strategy and affects hashtag engagement on Instagram differently.<\/p>\n\n\n\n<p>Let&#8217;s review the main types of hashtags:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Location hashtags&nbsp;<\/strong><\/h3>\n\n\n\n<p>They connect your content to a specific place, a city, neighborhood, event, or landmark. Using location hashtags helps you target a local audience or people interested in that area.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b78e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b78e3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-branded-hashtag.jpg\" alt=\"Great example of location hashtag on instagram used by IKEA\" class=\"wp-image-175084\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-branded-hashtag.jpg 884w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-branded-hashtag-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-branded-hashtag-300x211.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-branded-hashtag-226x159.jpg 226w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Branded hashtag<\/strong><\/h3>\n\n\n\n<p>A company&#8217;s hashtag is one way to build brand awareness and establish itself as an expert in a given niche.&nbsp;<\/p>\n\n\n\n<p>Measuring the performance of a company&#8217;s hashtag on Instagram will show you how many people talk about your company, what sentiment it generates, and how many people it reaches.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b7ce8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b7ce8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"437\" height=\"480\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-2.jpg\" alt=\"Branded hashtag used by IKEA detected by search bar on Instagram\" class=\"wp-image-175094\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-2.jpg 437w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-2-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-2-300x330.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-2-145x159.jpg 145w\" sizes=\"auto, (max-width: 437px) 100vw, 437px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Reach the right people with the social listening tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=381\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Event hashtag<\/strong><\/h3>\n\n\n\n<p>Instagram is perfect for event marketing.&nbsp;<\/p>\n\n\n\n<p>Event hashtags help spread the word, attract attendees, sponsors, and speakers, and encourage user-generated content (UGC) to <a href=\"https:\/\/brand24.com\/blog\/how-to-improve-instagram-engagement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">boost engagement<\/a> and buzz around your event.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b8267&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b8267\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"640\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-events.jpg\" alt=\"Example of using event hashtag by ikea to promote one of its events to build the brand community\" class=\"wp-image-175086\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-events.jpg 380w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-events-7x12.jpg 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-events-300x505.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-events-94x159.jpg 94w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing campaigns &amp; ad hashtags<\/strong><\/h3>\n\n\n\n<p>Adding a dedicated hashtag to your marketing campaign lets you measure its performance more precisely. But before you dive in, define the goal.<\/p>\n\n\n\n<p>A<strong> <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand awareness<\/a><\/strong> campaign will look different from a social media sales push, and the hashtags you track should reflect that. If your aim is visibility, you\u2019ll likely focus on a branded hashtag. You might pair conversion or community engagement with related, ad-specific, or trending hashtags to expand reach.<\/p>\n\n\n\n<p>The right hashtag makes monitoring results through hashtag tracking tools simple, offering valuable insights into your campaign\u2019s performance in real time.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b86a6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b86a6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"640\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-campaigne.jpg\" alt=\"An example of ikea's use of the Campaigne marketing hashtag to promote its latest collaboration - creative hashtag camapign\" class=\"wp-image-175085\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-campaigne.jpg 380w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-campaigne-7x12.jpg 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-campaigne-300x505.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-campaigne-94x159.jpg 94w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Get inspired by <a href=\"https:\/\/brand24.com\/blog\/successful-creative-hashtag-campaigns-examples\/\" target=\"_blank\" rel=\"noopener\" title=\"\">8 Creative Hashtag Campaigns You Should Look Up To<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Product &amp; service hashtag<\/strong><\/h3>\n\n\n\n<p>I like to think of product and service hashtags as specific tags that help social media users discover what I offer.<\/p>\n\n\n\n<p>Instead of relying only on generic hashtag suggestions, I use relevant hashtags that reflect my products or services. When I combine those with popular or trending hashtags, I can reach a broader yet still targeted audience.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b8af4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b8af4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"382\" height=\"640\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-product-hashtag.jpg\" alt=\"Smart use of the product hashtag by ikea, to build brand awareness and market recognition\" class=\"wp-image-175083\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-product-hashtag.jpg 382w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-product-hashtag-7x12.jpg 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-product-hashtag-300x503.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-product-hashtag-95x159.jpg 95w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>It\u2019s not just about reach \u2014 it\u2019s about reaching the <em>right<\/em> people.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Read more here: Go beyond the basics with a powerful <a href=\"https:\/\/brand24.com\/hashtag-counter\/\" target=\"_blank\" rel=\"noopener\" title=\"\">hashtag counter.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-i-use-instagram-hashtags-effectively\">How can I use Instagram hashtags effectively in 2026?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Choose the Right Hashtags<\/h3>\n\n\n\n<p>As of late 2025, Meta limits posts to <strong>up to 5 hashtags<\/strong> to reduce spam and improve content quality. This makes it more important than ever to choose hashtags strategically, focusing on relevance over quantity.<\/p>\n\n\n\n<p>Use a combination of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Niche hashtags:<\/strong> highly relevant tags for your topic to reach a targeted audience.<\/li>\n\n\n\n<li><strong>Trending hashtags:<\/strong> popular tags aligned with your content for visibility and discovery.<\/li>\n\n\n\n<li><strong>Branded hashtags:<\/strong> Unique tags for your account or campaign to track engagement and grow brand recognition.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><strong>Pro tip:<\/strong> Avoid broad hashtags like #love or #makeup. They\u2019re too competitive and rarely drive meaningful engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Track Hashtag Performance with AI Tools<\/h3>\n\n\n\n<p>Tools that offer <a href=\"https:\/\/brand24.com\/features\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI features<\/a> will become your best friend. One of my fav features on Brand24 is <a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand Assistant<\/a>, which helps analyze trends, generate hashtag sets, and suggest content ideas tailored to my niche.<\/p>\n\n\n\n<p>I simply ask questions and get the analysis.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05583b9066&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05583b9066\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"753\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-AI-1140x753.jpeg\" alt=\"Keywords gap analysis conducted for Instagram hashtag strategy by Brand24\" class=\"wp-image-175095\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-AI-1140x753.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-AI-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-AI-300x198.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-AI-241x159.jpeg 241w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Instagram-Hashtag-Analytics-AI.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Response to \u201cWhat niche hashtag should Wayfair include?\u201d provided for Brand Assistant<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Here are 3 of my fav marketing prompts for Instagram analysis:&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze my last 10 Instagram posts and recommend high-performing hashtags based on engagement trends.<\/li>\n\n\n\n<li>Give me a mix of 10 popular and niche hashtags for a post about [topic], targeting [audience].<\/li>\n\n\n\n<li>Compare the performance of [hashtag1] vs. [hashtag2] on Instagram over the past month and suggest how to optimize my hashtag strategy.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--violet acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start a conversation with Brand Assistant!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=381\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Curious about more benefits of hashtag analysis? Learn <a href=\"https:\/\/brand24.com\/case-study\/wimba\/\" target=\"_blank\" rel=\"noopener\" title=\"\">the case study of Wimba<\/a>, a startup that designs 3D\/4D-printed animal prosthetics.<\/p>\n\n\n<style>.acf-testimonial{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-testimonial{padding:62px 91px}}.acf-testimonial__logos{margin-bottom:20px}@media(min-width: 768px){.acf-testimonial__logos{margin-bottom:36px}}.acf-testimonial__question{font-family:\"Inter\",sans-serif;font-size:20px;line-height:28px;font-weight:700;margin-bottom:15px;max-width:450px}@media(min-width: 768px){.acf-testimonial__question{font-size:24px;line-height:32px}}@media(min-width: 768px){.acf-testimonial__question{margin-bottom:25px}}.acf-testimonial__answer{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:36px}@media(min-width: 768px){.acf-testimonial__answer{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-testimonial__answer{margin-bottom:60px}}.acf-testimonial__answer:last-child{margin-bottom:0}@media(min-width: 576px){.acf-testimonial__row{display:flex;gap:25px;align-items:center}}.acf-testimonial__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px;background-color:#c2dcce}@media(min-width: 768px){.acf-testimonial__author-image{width:80px;height:80px;margin-bottom:0}}.acf-testimonial__author-image img{width:100%;height:100%;object-fit:cover}.acf-testimonial__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-testimonial__author-name{font-size:18px;line-height:140%}}.acf-testimonial__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-testimonial__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-testimonial__author-position{font-size:18px}}.acf-testimonial__button{margin-top:30px;flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}@media(min-width: 768px){.acf-testimonial__button{margin-top:60px}}.acf-testimonial__button:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-testimonial__button:focus-visible{outline:2px solid #00ef88}.acf-testimonial--primary{background-color:#00ef88}.acf-testimonial--primary .acf-testimonial__question,.acf-testimonial--primary .acf-testimonial__answer,.acf-testimonial--primary .acf-testimonial__author-name,.acf-testimonial--primary .acf-testimonial__author-position{color:#000}.acf-testimonial--primary .acf-testimonial__button{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-testimonial--primary .acf-testimonial__button:hover{background-color:#171717}.acf-testimonial--violet{background-color:#000}.acf-testimonial--violet .acf-testimonial__question,.acf-testimonial--violet .acf-testimonial__answer,.acf-testimonial--violet .acf-testimonial__author-name,.acf-testimonial--violet .acf-testimonial__author-position{color:#fff}.acf-testimonial--violet .acf-testimonial__author-image{background-color:#22272a}.acf-testimonial--violet .acf-testimonial__logo--b24 svg path,.acf-testimonial--violet .acf-testimonial__separator svg path{fill:#fff}.acf-testimonial--violet .acf-testimonial__button{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-testimonial--violet .acf-testimonial__button:hover{background-color:#bf00ff}<\/style><div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">&#8220;The biggest benefit of Brand24 is the time savings it brings. If I wanted to check mentions of Wimba manually, there wouldn&#8217;t be enough time for other activities.&#8221;<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Szczepaniak-wimba-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Ola Szczepaniak                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Head of Marketing at Wimba<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Monitor Trends and Adjust Quickly<\/h3>\n\n\n\n<p>Regularly monitor trending hashtags in your niche and observe competitors. <\/p>\n\n\n\n<p>Use AI analytics to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spot emerging hashtags early.<\/li>\n\n\n\n<li>Identify declining tags and avoid them.<\/li>\n\n\n\n<li>Adjust your hashtag strategy for each campaign or content type.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why should I track Instagram hashtags?<\/strong><\/h3>\n\n\n\n<p>Tracking hashtags helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify which tags drive visibility and engagement.<\/li>\n\n\n\n<li>Understand audience sentiment around your content.<\/li>\n\n\n\n<li>Spot trending or declining hashtags quickly.<\/li>\n\n\n\n<li>Optimize your content strategy with data instead of guesswork.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How Does AI Improve Hashtag Analysis?<\/h3>\n\n\n\n<p>AI takes the guesswork out of hashtags. It can spot patterns in huge datasets, flag unusual spikes in usage, and suggest smarter hashtag combinations. On top of that, AI can analyze the <strong>sentiment and intent<\/strong> behind posts, helping you understand what and why is popular,  making your hashtag strategy far more actionable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do Hashtags Still Help with Discovery in 2026?<\/h3>\n\n\n\n<p>Hashtags are still useful, but their role has evolved. They help categorize content and give the algorithm context for niche discovery, but broad, generic tags are less effective than they used to be. Today, the best results come from pairing relevant hashtags with strong, keyword-rich captions that clearly explain your content. This combo gives your posts better visibility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ma\u00eetrisez l'analyse des hashtags et d\u00e9couvrez comment suivre et analyser efficacement les hashtags sur les m\u00e9dias sociaux avec Brand24.<\/p>","protected":false},"author":89,"featured_media":149873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[2087,2088,2086,376],"class_list":["post-108153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-how-to-track-hashtag-performance","tag-how-to-track-hashtag-performance-on-instagram","tag-instagram-hashtag-analytics","tag-instagram-hashtags"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agata","cf_author_last_name":"Bernatek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/108153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=108153"}],"version-history":[{"count":64,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/108153\/revisions"}],"predecessor-version":[{"id":181848,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/108153\/revisions\/181848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/149873"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=108153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=108153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=108153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}