{"id":108639,"date":"2026-02-06T12:11:04","date_gmt":"2026-02-06T11:11:04","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=108639"},"modified":"2026-07-07T13:00:10","modified_gmt":"2026-07-07T11:00:10","slug":"quest-ce-que-lecoute-sociale","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/","title":{"rendered":"Social Listening: All You Need to Know in 2026 [+ Original Research]"},"content":{"rendered":"\n<p>According to DataReportal 2026 data, <strong>5.79 billion people are active on social media<\/strong>, spending an average of <strong>19 hours per week<\/strong> talking about brands they love or hate. <\/p>\n\n\n\n<p>Most of what they say about you happens without tagging you!<\/p>\n\n\n\n<p>To understand where social listening stands in mid-2026, I analyzed over <strong>1.2k online mentions<\/strong> using Brand24&#8217;s AI Brand Assistant. <\/p>\n\n\n\n<p>What I found shapes everything in this guide: the definition, the strategy framework, the research data, and the real case studies.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways:        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What is social listening? Definition<\/p>\n                    <p class=\"acf-key-takeaways__text\">Social listening is the practice of monitoring online conversations about your brand, competitors, or industry in real time, and using the analysis to make smarter business decisions.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Why does it matter in 2026?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Only 1% of sources cited by LLMs come from brand-owned websites (McKinsey, 2026). The other 99% \u2014 forums, reviews, social posts \u2014 is where AI learns what to say about your brand. If you&#039;re not monitoring those sources, you have no visibility into how AI search represents you.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What&#039;s the difference from social monitoring?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Monitoring tells you what was said. Listening tells you why and what to do about it.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What is AI-powered social listening?<\/p>\n                    <p class=\"acf-key-takeaways__text\">AI makes social listening easier by understanding context and emotions, grouping conversations into themes, flagging unusual patterns or spikes, cutting down on irrelevant mentions, and delivering clear summaries with actionable insights.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">How do I build a social listening strategy?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Use the Brand24 Social Listening Cycle framework: Define \u2192 Monitor \u2192 Analyze \u2192 Act \u2192 Optimize \u2192 Report.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\">What is social listening? Definition<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Social listening<\/strong> is the process of monitoring what people say online about a brand, topic, or industry and then taking strategic action based on that information. It goes beyond tracking likes or mentions by focusing on context, sentiment, patterns and themes, and the intent behind conversations.<\/p>\n\n\n\n<p><strong>The short version: Social listening = What are people saying? + Why are they saying it? + What should we do about it?<\/strong><\/p>\n\n\n\n<p><strong>Here&#8217;s how I think about it:<\/strong> social listening is like having an <em>always-on<\/em> focus group, except none of them performing for you, and all of them speaking honestly. <\/p>\n\n\n\n<p>For example, they&#8217;re on Reddit at 11pm complaining about a competitor. They&#8217;re recommending your product on TikTok to 40,000 followers without tagging you. They&#8217;re asking ChatGPT which tools are worth buying in your category. <\/p>\n\n\n\n<p>If you&#8217;re not picking up any of these signals, your marketing decisions are built on pretty incomplete data.<\/p>\n\n\n\n<p><strong>Why do you need social listening? It will help you discover and analyze<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand reputation &amp; perception<\/li>\n\n\n\n<li>Competitor reputation &amp; perception<\/li>\n\n\n\n<li>Customer sentiment &amp; emotions<\/li>\n\n\n\n<li>Real-time feedback<\/li>\n\n\n\n<li>AI brand visibility<\/li>\n\n\n\n<li>Emerging trends &amp; market opportunities<\/li>\n\n\n\n<li>Target audience insights &amp; demographics<\/li>\n\n\n\n<li>Campaign effectiveness<\/li>\n\n\n\n<li>PR crisis quickly<\/li>\n\n\n\n<li>Backlink opportunities<\/li>\n<\/ul>\n\n\n\n<p><strong>Key elements of social listening in 2026:<\/strong><\/p>\n\n\n<style>.wp-block-table.is-style-comparison-table{text-align:left;border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.wp-block-table.is-style-comparison-table thead{border-bottom:none}.wp-block-table.is-style-comparison-table tfoot{border-top:none}.wp-block-table.is-style-comparison-table table{width:100%;min-width:582px;margin:0;border:none;border-collapse:collapse}.wp-block-table.is-style-comparison-table th,.wp-block-table.is-style-comparison-table td{padding:14px 20px;font-size:14px;line-height:18px;border:none;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.wp-block-table.is-style-comparison-table th:last-child,.wp-block-table.is-style-comparison-table td:last-child{border-right:none}.wp-block-table.is-style-comparison-table th p,.wp-block-table.is-style-comparison-table td p{font-size:14px !important;line-height:18px;margin-bottom:0}.wp-block-table.is-style-comparison-table th strong,.wp-block-table.is-style-comparison-table td strong{font-weight:700}.wp-block-table.is-style-comparison-table th,.wp-block-table.is-style-comparison-table tfoot tr{font-size:16px;line-height:30px;font-weight:700;text-align:left;background:none}@media(max-width: 768px){.wp-block-table.is-style-comparison-table th,.wp-block-table.is-style-comparison-table tfoot tr{font-size:14px !important;line-height:18px !important}}.wp-block-table.is-style-comparison-table tbody tr:nth-child(even){background-color:#e8f4ee}.wp-block-table.is-style-comparison-table tbody tr:last-child td{border-bottom:none}.wp-block-table.is-style-comparison-table td img{display:block;max-width:91px;height:auto;margin-bottom:8px;margin-left:unset;margin-right:unset;margin-top:8px}.wp-block-table.is-style-comparison-table td img:first-of-type{margin-top:0}.wp-block-table.is-style-comparison-table .has-text-align-center{text-align:center}.wp-block-table.is-style-comparison-table .has-text-align-right{text-align:right}.wp-block-table.is-style-comparison-table .has-text-align-left{text-align:left}.wp-block-table.is-style-comparison-table td a{font-weight:400 !important;text-decoration:underline !important}.wp-block-table.is-style-comparison-table td a:hover{text-decoration:none !important}.wp-block-table.has-row-numbers thead th:first-child,.wp-block-table.has-row-numbers tbody td:first-child,.wp-block-table.has-row-numbers tfoot td:first-child{padding-left:70px}.wp-block-table.has-row-numbers tbody{counter-reset:comparison-table-row}.wp-block-table.has-row-numbers tbody td:first-child{position:relative}.wp-block-table.has-row-numbers tbody td:first-child::before{counter-increment:comparison-table-row;content:counter(comparison-table-row);position:absolute;left:20px;top:50%;transform:translateY(-50%);display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:14px;line-height:1em;font-weight:700}<\/style>\n<figure class=\"wp-block-table is-style-comparison-table\"><table><thead><tr><th>Social listening element<\/th><th>What it is<\/th><\/tr><\/thead><tbody><tr><td><strong>Real-time monitoring<\/strong><\/td><td>Monitoring in real time of conversations across multiple platforms and channels<\/td><\/tr><tr><td><strong>Sentiment analysis<\/strong><\/td><td>Automatically detecting whether mentions are positive, neutral, or negative, and using natural language processing (NLP) for emotion detection<\/td><\/tr><tr><td><strong>Instant notifications<\/strong><\/td><td> Storm alerts for spikes in mentions and sentiment drops<\/td><\/tr><tr><td><strong>Topic and trend analysis<\/strong><\/td><td>Clustering conversations into themes (very often by AI-powered features)<\/td><\/tr><tr><td><strong>Competitive benchmarking<\/strong><\/td><td>Analyzing competitors&#8217; share of voice, reach, customer satisfaction, and PR wins or failures<\/td><\/tr><tr><td><strong>Trendspotting<\/strong><\/td><td>Tracking emerging hashtags, keywords, and hot topics in the industry<\/td><\/tr><tr><td><strong>Advanced reporting<\/strong><\/td><td>Easy reporting with scheduling and quick sharing features to inform your stakeholders<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Here&#8217;s how social listening can look in practice: <\/strong><\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Pasibus, a Polish restaurant chain, started using a social listening tool to monitor customer feedback in real time. <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">They discovered demand signals from cities where they had no locations yet, and used that data to guide their expansion decisions. <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Listening to online mentions became, as their Marketing Director put it, &quot;simply a must-have&quot; for spending their marketing budget wisely.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><em>(See the full success story in the <a href=\"#benefits\" title=\"\">Benefits<\/a> section below.)<\/em><\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Social listening lets you know what people are saying about you unprompted. It gives you unfiltered takes on what people are saying about you, what their sentiment is, and how they think about your brand. It&#039;s critical for any company \u2014 and even easier with AI.<\/div>\n        <div class=\"acf-quote-square__row\">\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Emily Kramer                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Marketing Advisor<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start Social Listening Now!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=38\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-powered\">What is AI-powered social listening?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>AI-powered social listening<\/strong>&nbsp;is the advanced form of social listening that uses artificial intelligence (AI)<\/span>, specifically natural language processing (NLP), and machine learning, to process, interpret, and act on online conversations at a scale no human team could match.<\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>In simple terms:<\/strong>&nbsp;AI-powered social listening = tracking mentions +<\/span> understanding context + analyzing emotions + discovering trends + delivering&nbsp;actionable insights&nbsp;faster<\/p>\n\n\n\n<p><span style=\"background-color: rgba(0, 0, 0, 0.2);\"><b>What are the three <\/b><\/span><strong>advantages of AI social listening?<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">It speeds up the analysis of monitored data, especially for enterprise teams.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Presents ready-to-use insights and recommendations.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">My favourite one: you don&#039;t need to interpret the data by yourself, because AI does the work for you!<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>How AI can level up social listening in 2026? Top tools already have these features built in! <\/p>\n\n\n\n<p><strong>Let&#8217;s see a quick table of AI-powered features:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table class=\"has-fixed-layout\"><thead><tr><th>AI feature name<\/th><th>What it does<\/th><\/tr><\/thead><tbody><tr><td><strong>Context-aware sentiment analysis<\/strong><\/td><td>Automatically detects whether mentions are positive, negative, or neutral, even when there&#8217;s irony, sarcasm, or slang involved, and understands emojis and hashtags.<\/td><\/tr><tr><td><strong>Built-in AI chat<\/strong><\/td><td>A &#8220;personal analyst&#8221; for your data. Ask it anything (for example <em>&#8220;What are the top complaints about our product this month?&#8221;<\/em>) and get an instant answer, based on real-time monitoring data.<\/td><\/tr><tr><td><strong>Automatic topic clustering<\/strong><\/td><td>Groups thousands of mentions into clear themes without any manual sorting (e.g., customer complaints, promotional content, product feedback).<\/td><\/tr><tr><td><strong>Anomaly detection<\/strong><\/td><td>Spots unusual mention spikes or sudden sentiment drops and tells you what caused them<\/td><\/tr><tr><td><strong>Plain-English insight summaries<\/strong><\/td><td>Automatically transforms complex data into summaries, recommendations, and key takeaways.<\/td><\/tr><tr><td><strong>Noise filtering<\/strong><\/td><td>Understands what you&nbsp;mean, not just what you type. Enables filtering and analyzing mentions based on contexts, not just keywords.<\/td><\/tr><tr><td><strong>AI visibility tracking \/ LLM Listening<\/strong><\/td><td>Newest feature <strong>offered only by the best social listening tools:<\/strong> track answers of ChatGPT, Perplexity, Gemini, Google AI Overviews, and other LLMs about your brand.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>That last one is critical in 2026:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">McKinsey says that <strong>60% of Gen Z consumers use AI overviews for research<\/strong>, and <strong>23% discover new brands only through organic social spaces<\/strong>.<\/p>\n\n\n\n<p>If your brand is absent or misrepresented in AI-generated answers, you can be invisible to a great portion of your audience!<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Social listening helps you understand what people really think about your brand, your industry, and your competitors. I use it to make smarter content decisions, spot trends early, and stay relevant in conversations that matter.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-scaled.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Phil Pallen                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Brand Strategist<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vs-social-monitoring\">Social listening vs. social monitoring. Differences<\/h2>\n\n\n\n<p>Monitoring tells you <strong>what happened<\/strong>. Listening tells you <strong>why it happened<\/strong> and <strong>what to do next<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social monitoring = watching<\/li>\n\n\n\n<li>Social listening = understanding<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>In a nutshell:<\/strong>&nbsp;<br><br><strong>Monitoring<\/strong> helps you handle day-to-day interactions. It&#8217;s tactical, reactive work of tracking mentions. <br><br><strong>Listening<\/strong> is a strategic, proactive practice of spotting patterns, identifying trends, and using what you learn to guide your business decisions.<\/p>\n\n\n\n<p>I prepared a quick comparison table for you to see how they differ:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Aspect<\/th><th><strong>\ud83d\udce1<\/strong> <strong>Social Monitoring<\/strong><\/th><th><strong>\ud83e\udde0<\/strong> Social Listening<\/th><\/tr><\/thead><tbody><tr><td><strong>Focus<\/strong><\/td><td>Individual online mentions<\/td><td>Patterns and trends<\/td><\/tr><tr><td><strong>Approach<\/strong><\/td><td>Reactive<\/td><td>Proactive<\/td><\/tr><tr><td><strong>Goal<\/strong><\/td><td>Day-to-day management<\/td><td>Strategic decisions<\/td><\/tr><tr><td><strong>Timeframe<\/strong><\/td><td>Short-term<\/td><td>Long-term<\/td><\/tr><tr><td><strong>Output<\/strong><\/td><td>Alerts, responses<\/td><td>Insights, strategy<\/td><\/tr><tr><td><strong>Who uses it<\/strong><\/td><td>Community managers<\/td><td>Marketing leaders, brand strategists<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The relation between them:<\/p>\n\n\n\n<p><strong>Social media monitoring is a part of social listening<\/strong> \u2013 it\u2019s the part where you track and collect data, while social listening digs into that data to uncover insights and inform your next moves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"original-research\"><strong>What online conversations say about social listening<\/strong>? [<strong>Brand24 Original Research<\/strong>]<\/h2>\n\n\n\n<p>To understand how social listening is discussed in 2026, I used Brand24&#8217;s AI Brand Assistant to <strong>analyze social listening conversations <\/strong>across online sources.<\/p>\n\n\n\n<p>Let&#8217;s see what marketing teams worry about, what use cases dominate, and which industries talk about it most.<\/p>\n\n\n\n<p><strong>The data covers June 3 \u2013 July 3, 2026<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-big\"><strong>How big is the social listening conversation?<\/strong><\/h3>\n\n\n\n<p>In 30 days, the topic of &#8220;social listening&#8221; generated:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1,271 mentions<\/strong> across social media, news, forums, and blogs<\/li>\n\n\n\n<li><strong>28,506 social interactions<\/strong> \u2014 including 20,782 reactions, 611 comments, and 7,113 shares<\/li>\n\n\n\n<li><strong>Advertising Value Equivalent (AVE): <\/strong>$420,200<\/li>\n<\/ul>\n\n\n\n<p><strong>Sentiment distribution:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table><thead><tr><th><strong>Sentiment<\/strong><\/th><th><strong>Mentions<\/strong><\/th><th>Share<\/th><th>What it means<\/th><\/tr><\/thead><tbody><tr><td>\ud83d\udd35 Neutral<\/td><td>~958<\/td><td>75.3%<\/td><td>Informational, professional \u2014 tool comparisons, how-tos, job listings<\/td><\/tr><tr><td>\ud83d\udfe2 Positive<\/td><td>241<\/td><td>19.0%<\/td><td>Real enthusiasm for results and capabilities<\/td><\/tr><tr><td>\ud83d\udd34 Negative<\/td><td>72<\/td><td>5.7%<\/td><td>Industry criticism<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Overall, the tone is mostly neutral and informative: marketers and agencies chatting about tools, strategies, and how they get their social listening work done. <\/p>\n\n\n\n<p><strong>Top words in &#8220;social listening&#8221; mentions:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Word<\/th><th>Share<\/th><th>What it means<\/th><\/tr><\/thead><tbody><tr><td><strong>&#8220;tool&#8221;<\/strong><\/td><td>32.6%<\/td><td>The conversation is heavily product-evaluation-oriented<\/td><\/tr><tr><td><strong>&#8220;brand&#8221;<\/strong><\/td><td>25.6%<\/td><td>Brand use cases dominate the discussion<\/td><\/tr><tr><td><strong>&#8220;platform&#8221;<\/strong><\/td><td>20.9%<\/td><td>People are actively comparing and switching platforms<\/td><\/tr><tr><td><strong>&#8220;social media&#8221;<\/strong><\/td><td>20.2%<\/td><td>Primary channel, even as we expand coverage to include LLMs and podcasts<\/td><\/tr><tr><td><strong>&#8220;marketing&#8221;<\/strong><\/td><td>18.6%<\/td><td>Marketing teams are the primary practitioner audience<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Emotion distribution:<\/strong><\/p>\n\n\n\n<p>Overall, the emotional vibe in conversations about social listening is really optimistic and confident:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Emotion<\/th><th>Share<\/th><th>What it means<\/th><\/tr><\/thead><tbody><tr><td><strong>\ud83e\udd1d Trust<\/strong><\/td><td>28.2%<\/td><td>People view social listening as a &#8220;proven&#8221;, established field<\/td><\/tr><tr><td><strong>\ud83d\ude0a Joy<\/strong><\/td><td>26.0%<\/td><td>Real excitement, especially around new AI features<\/td><\/tr><tr><td><strong>\ud83d\ude80 Anticipation<\/strong><\/td><td>24.5%<\/td><td>Forward-looking confidence about where social listening is heading<\/td><\/tr><tr><td><strong>\ud83d\ude12 Distrust<\/strong><\/td><td>8.1%<\/td><td>Frustration with social listening tool pricing and unclear contracts<\/td><\/tr><tr><td><strong>\ud83d\ude24 Anger<\/strong><\/td><td>4.9%<\/td><td>Strong reactions to specific tool limitations<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>We can see a strong mix of trust and anticipation, and I think it says a lot: people see social listening as an important, really exciting topic. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"key-topics\"><strong>What are the key topics of discussion about social listening<\/strong>?<\/h3>\n\n\n\n<p>When I asked AI Brand Assistant, it identified <strong>8 distinct discussion topics<\/strong> in the data. <\/p>\n\n\n\n<p>A quick list of the most frequent topics of discussion about social listening:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Social listening strategy<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Social media job roles<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">AI marketing tools<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Digital reputation insights<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Social media management <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Reddit brand monitoring<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Digital marketing strategy<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">8<\/span>\n                <span class=\"acf-numeric-list__text\">Brand sentiment measurement<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Here&#8217;s a summary of the top 5:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"key01\"><strong>1. Social Listening Strategy<\/strong><\/h4>\n\n\n\n<p><strong>708 mentions \u00b7 504.7k reach \u00b7 8.5% share of voice<\/strong><\/p>\n\n\n\n<p><strong>What do people discuss here?<\/strong><\/p>\n\n\n\n<p>Everything from basic &#8220;how to track brand mentions&#8221; to advanced strategic frameworks.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"key02\"><strong>2. Social media job roles <\/strong><\/h4>\n\n\n\n<p><strong>585 mentions \u00b7 2.2M reach \u00b7 36.5% SoV<\/strong><\/p>\n\n\n\n<p><strong>What do people discuss here?<\/strong><\/p>\n\n\n\n<p>Social listening now appears as a required skill across marketing and content roles, signaling it&#8217;s moving from nice-to-have to table stakes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"key03\"><strong>3. <strong>AI Marketing Tools<\/strong> <\/strong><\/h4>\n\n\n\n<p><strong>346 mentions \u00b7 793.9k reach \u00b7 13.4% share of voice<\/strong><\/p>\n\n\n\n<p><strong>What do people discuss here?<\/strong><\/p>\n\n\n\n<p>Social listening as one of the key AI-powered capabilities reshaping marketing in 2026.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"key04\"><strong>4. <strong>Digital reputation insights<\/strong><\/strong><\/h4>\n\n\n\n<p><strong>250 mentions \u00b7 <strong>1.5M reach<\/strong> \u00b7 25.3% share of voice<\/strong><\/p>\n\n\n\n<p><strong>What do people discuss here?<\/strong><\/p>\n\n\n\n<p>How brands monitor and protect reputation using social listening.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"key05\"><strong>5. <strong>Social media management<\/strong><\/strong><\/h4>\n\n\n\n<p><strong>250 mentions \u00b7 <strong>1.5M reach<\/strong> \u00b7 25.3% share of voice<\/strong><\/p>\n\n\n\n<p><strong>What do people discuss here?<\/strong><\/p>\n\n\n\n<p>Social listening as an embedded analytical layer inside social media management workflows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pain-points\"><strong>What are top 5 pain points in social listening<\/strong>?<\/h3>\n\n\n\n<p>Sentiment analysis detected <strong>107 negative mentions<\/strong> over the 30-day analysis period, with a combined reach of <strong>283.9k<\/strong>.<\/p>\n\n\n\n<p>A quick list of the top 5 pain points that I noticed in the data:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Pricing that locks out smaller teams<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Tool dashboards full of data, no clear next steps<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Keyword counting breaks in the real internet<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Important platforms and content types are missing<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">AI chatbot conversations are invisible to most tools<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Let&#8217;s see the real examples of mentions for each pain point:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"pain01\"><strong>\ud83d\udd34<\/strong> <strong>Pain Point 1: Pricing that locks out smaller teams<\/strong><\/h4>\n\n\n\n<p>Enterprise social listening pricing is often discussed as out of reach: quote-only rates, year-long contracts, and cancellation rules that seem built to lock people in instead of earning their loyalty.<\/p>\n\n\n\n<p><strong>Real examples of mentions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>&#8220;The barrier to entry is ridiculous. Most of them start at a couple of hundred dollars a month just to track basic keywords. For a solo founder or a small team&#8230;&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;Many social listening contracts price on seat count but throttle on query volume or mention limits&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"pain02\"><strong>\ud83d\udd34 Pain Point 2: Dashboards full of data, no clear next step<\/strong><\/h4>\n\n\n\n<p>Raw mention counts give teams a false sense of productivity.<\/p>\n\n\n\n<p><strong>Real examples of mentions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>&#8220;Unpopular opinion: your social listening tool is a very expensive way to feel busy. It tracks every mention of your keyword and drops them all in a dashboard \u2014 500 hits this week! Look at all that &#8216;engagement.&#8217; Except most of those 500 are people&#8230;&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;The real problem isn&#8217;t data quality. It&#8217;s decision infrastructure. Teams don&#8217;t fail at social listening because they lack information. They fail because the information doesn&#8217;t arrive with a clear next step attached.&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"pain03\"><strong>\ud83d\udd34 Pain Point 3: Keyword counting breaks in the real internet<\/strong><\/h4>\n\n\n\n<p>Most social listening tools still rely on basic keyword matching and that approach can\u2019t pick up on sarcasm, irony, subculture slang, or the way niche communities actually talk and behave.<\/p>\n\n\n\n<p><strong>Real example of mention:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>&#8220;Basic social listening tools are useless in the era of internet sarcasm and subcultures. Counting keywords won&#8217;t save your brand from a PR crisis born in a niche digital community.&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"pain04\"><strong>\ud83d\udd34 Pain Point 4: Important platforms and content types are missing<\/strong><\/h4>\n\n\n\n<p>People keep pointing out that tools miss coverage in these channels, even though that\u2019s where some of the most influential conversations happen.<\/p>\n\n\n\n<p><strong>Real examples of mentions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>&#8220;Most social listening dashboards track hashtags, keywords, mentions, and influencers, but very few track audio behaviour with the same level of discipline.&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"pain05\"><strong>\ud83d\udd34 Pain Point 5: AI chatbot conversations are invisible to most tools<\/strong><\/h4>\n\n\n\n<p>People notice that traditional social listening tools were built for human-generated content and have a critical blind spot; they miss what AI tools are saying about brands entirely.<\/p>\n\n\n\n<p><strong>Real examples from data:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Their traditional social listening tools, while excellent for human-generated content, were missing huge swaths of what was being said about them online.&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"which-industries\"><strong>Which industries discuss social listening most actively<\/strong>?<\/h3>\n\n\n\n<p>Along with learning what marketers find most challenging about social listening, I also asked the AI Brand Assistant about which industries talk about social listening the most. <\/p>\n\n\n\n<p><strong>Here\u2019s a quick list of the top 7 industries:<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Marketing &amp; Advertising Agencies<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">PR &amp; Communications<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Tech &amp; SaaS<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Retail &amp; E-Commerce<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Healthcare &amp; Pharma<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Higher Education<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Media &amp; Journalism<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Now, let\u2019s take a look at how each industry talks about social listening and what those conversations are like:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table has-row-numbers\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\ud83c\udfe2 Industry<\/strong><\/th><th><strong>Dominant discussion angle<\/strong><\/th><th>Example from the data<\/th><\/tr><\/thead><tbody><tr><td><strong>Marketing &amp; Advertising Agencies<\/strong><\/td><td>Client strategy, content pivots, competitive intelligence<\/td><td><em>&#8220;Most businesses treat social listening as a reporting tool rather than a forward-looking strategy driver&#8221;<\/em><\/td><\/tr><tr><td><strong>PR &amp; Communications<\/strong><\/td><td>Crisis early warning, reputation protection<\/td><td>Companies using social listening tools report <strong>15% faster PR crisis response time<\/strong><\/td><\/tr><tr><td><strong>Tech &amp; SaaS<\/strong><\/td><td>Buying signal detection; LinkedIn and Reddit as intent databases<\/td><td>&#8220;<em>Old standard: social listening lives in marketing. New standard: social listening feeds growth, product, and sales simultaneously.&#8221;<\/em><\/td><\/tr><tr><td><strong>Retail &amp; E-Commerce<\/strong><\/td><td>Customer feedback loops, inventory optimization<\/td><td><em>&#8220;AI social listening can cut inventory waste by up to 30% for consumer tech brands, turning Instagram chatter into actionable stock forecasts.&#8221;<\/em><\/td><\/tr><tr><td><strong>Healthcare &amp; Pharma<\/strong><\/td><td>Misinformation monitoring, patient safety narratives<\/td><td>Social media tools help <em>&#8220;identify recurring misconceptions, misinformation, and patient concerns before they become larger reputational issues&#8221;<\/em><\/td><\/tr><tr><td><strong>Higher Education<\/strong><\/td><td>Enrollment conversations, institutional reputation<\/td><td>Social listening now taught as formal curriculum topic<\/td><\/tr><tr><td><strong>Media &amp; Journalism<\/strong><\/td><td>Trend discovery before mainstream<\/td><td>Some news outlets say they are experimenting with AI social listening <em>&#8220;to identify emerging global narratives before they become widely reported&#8221;<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\"><strong>Benefits of social listening<\/strong> [with real examples]<\/h2>\n\n\n\n<p>I handpicked five real-world success stories from Brand24 clients to show what brands across different industries can accomplish with a strong, well-executed social listening strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tech-saas\">Social listening for Tech &amp; SaaS<\/h3>\n\n\n\n<p><strong>Key benefits for this use case:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Misinformation prevention<\/strong>: catch incorrect descriptions of your product before they sabotage sales conversations<\/li>\n\n\n\n<li><strong>Competitive gap discovery<\/strong>: find the conversations you&#8217;re missing from completely<\/li>\n\n\n\n<li><strong>Multi-market monitoring<\/strong>: track discussions in various languages and regions at the same time<\/li>\n\n\n\n<li><strong>Cross-team intelligence<\/strong>: give your brand, sales, and product teams the same real-time data<\/li>\n<\/ul>\n\n\n\n<p><strong>A real-world example \u2014 PiwikPRO:<\/strong><\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Dealing with data privacy can be tricky. Credibility comes from having accurate information, and Brand24 helps us find important mentions so we can respond quickly and avoid crises.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Marcin-Pluskota-piwikpro-80x80.webp\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Marcin Pluskota, PR Manager at Piwik PRO\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Marcin-Pluskota-piwikpro-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Marcin-Pluskota-piwikpro-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Marcin-Pluskota-piwikpro-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Marcin-Pluskota-piwikpro-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Marcin-Pluskota-piwikpro-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Marcin-Pluskota-piwikpro-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Marcin-Pluskota-piwikpro-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Marcin-Pluskota-piwikpro.webp 105w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Marcin Pluskota                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">PR Manager @ Piwik PRO<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>PiwikPRO&#8217;s PR Manager Marcin Pluskota used social listening to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>spot and flag inaccurate descriptions <\/strong>of their data collection practices on social media and blogs, especially important in a GDPR-sensitive space, where one misleading post can destroy a sales conversation<\/li>\n\n\n\n<li>monitor a keyword <em>&#8220;alternatives to Google Analytics&#8221;<\/em> to <strong>find placement opportunities and competitive gaps<\/strong><\/li>\n\n\n\n<li><strong>catch privacy misinformation early<\/strong> and respond before it spread<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda See Piwik PRO&#8217;s success story: <a href=\"https:\/\/brand24.com\/case-study\/piwik-pro\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Maximizing Brand Reputation and Marketing Insights <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"finance\">Social listening for Finance &amp; Fintech<\/h3>\n\n\n\n<p><strong>Key benefits for this use case:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competitive intelligence<\/strong>: turn competitor product changes and customer complaints into your own market opportunities<\/li>\n\n\n\n<li><strong>Crisis prevention in a high-trust market<\/strong>: detect negative sentiment before it spreads, especially in sectors where trust = product<\/li>\n\n\n\n<li><strong>Partnership and influencer identification<\/strong>: find who is the top voice in discussions around your brand and reach out to them<\/li>\n\n\n\n<li><strong>Real-time market signal detection<\/strong>: track regulatory and reputational risks as they emerge online<\/li>\n<\/ul>\n\n\n\n<p><strong>A real success story \u2014 XTB:<\/strong><\/p>\n\n\n\n<p>XTB, a global trading platform, used social listening tool to monitor competitors in real time: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>their promotions, <\/li>\n\n\n\n<li>product changes, <\/li>\n\n\n\n<li>and the customer complaints triggered by those changes.<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">My favorite feature is probably the simplest: sentiment analysis. It gives us a clear picture of how XTB is perceived by our customers. We also really value the reports\u2014they provide concrete numbers, allowing us to compare performance across different periods and markets, which is incredibly important for us.<\/div>\n        <div class=\"acf-quote-square__row\">\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Szymon Szymanski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Chief Growth Officer @ XTB<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>When a competing platform changed its stock investment product and <strong>users started complaining online<\/strong>, XTB spotted it in <a href=\"https:\/\/brand24.com\/blog\/media-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media mentions<\/a> before their sales team even had to ask! <\/p>\n\n\n\n<p>They used that insight to <strong>pitch their own option to frustrated customers <\/strong>who were already looking for a better alternative.<\/p>\n\n\n\n<p><strong>What they did: <\/strong>track competitor mentions, categorize the sentiment, and send an alert to the commercial team when a competitor weakness showed up in a social listening tool.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda See XTB&#8217;s success story: <a href=\"https:\/\/brand24.com\/case-study\/xtb\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">How XTB Uses Brand24 to Dominate the Online Trading Market <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"restaurants\">Social listening for Restaurants &amp; Hospitality<\/h3>\n\n\n\n<p><strong>Key benefits for this use case:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Community-driven product development<\/strong>: turn customer feedback and reactions to menu into data-backed decisions<\/li>\n\n\n\n<li><strong>Influencer ROI tracking<\/strong>: connect influencers&#8217; reach metrics to your sales results<\/li>\n\n\n\n<li><strong><strong>Smarter expansion planning<\/strong><\/strong>: identify where people already demand your restaurant before deciding to open a new location<\/li>\n\n\n\n<li><strong>Campaign performance tracking<\/strong> \u2014 measure buzz, sentiment, and earned media value of your marketing activities<\/li>\n<\/ul>\n\n\n\n<p><strong>A real-world example \u2014 Pasibus:<\/strong><\/p>\n\n\n\n<p>Pasibus, a Polish fast-casual restaurant brand, used social listening to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>monitor reactions to &#8220;Burger of the Month&#8221; launches, <\/li>\n\n\n\n<li>track influencer campaign performance, <\/li>\n\n\n\n<li>and spot demand signals in cities where they didn&#8217;t have a restaurant yet.<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Monitoring mentions of your brand is the icing on the cake, while the data that measures the effectiveness of your actions\u2014helping you spend money more wisely and effectively\u2014is simply a must-have.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Maciej-Moc-pasibus-1-80x80.webp\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Maciej-Moc-pasibus-1-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Maciej-Moc-pasibus-1-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Maciej-Moc-pasibus-1-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Maciej-Moc-pasibus-1-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Maciej-Moc-pasibus-1-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Maciej-Moc-pasibus-1-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Maciej-Moc-pasibus-1-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Maciej-Moc-pasibus-1.webp 105w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Maciej Moc                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Marketing Director @ Pasibus<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Take for yourself from their listening setup: <\/strong>AVE (Advertising Value Equivalent) has been a core marketing KPI for over three years. <\/p>\n\n\n\n<p>They also tie Brand24 reach data directly to sales figures to forecast conversion rates from influencer campaigns.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda See Pasibus&#8217;s success story: <a href=\"https:\/\/brand24.com\/case-study\/pasibus\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">How Pasibus Uses Brand24 to Understand Its Customers&#8217; Needs\n <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"retail\">Social listening for Retail &amp; Consumer Goods<\/h3>\n\n\n\n<p><strong>Key benefits for this use case:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Early trend detection<\/strong>: spot emerging interests of consumers before they become too mainstream<\/li>\n\n\n\n<li><strong>Cultural relevance monitoring<\/strong>: stay in sync with what your audience cares about right now<\/li>\n\n\n\n<li><strong>Consumer language mining<\/strong>: discover how customers describe your product category in their own words<\/li>\n\n\n\n<li><strong>Competitive campaign tracking<\/strong>: find out which competitor campaigns are winning or failing and why<\/li>\n<\/ul>\n\n\n\n<p><strong>A real-world case study \u2014 Neon Panda:<\/strong><\/p>\n\n\n\n<p>Neon Panda, a Mexican beverage brand, uses social listening to <strong>stay culturally relevant and catch new trends <\/strong>before their competitors do.<\/p>\n\n\n\n<p>Thanks to social media monitoring, Neon Panda noticed that &#8220;natural hydration&#8221; started growing as a topic in organic consumer conversations, before it hit mainstream search trends. <\/p>\n\n\n\n<p>That meant they already had content and product ideas ready to release when the trend peaked, while competitors were still catching up.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">AI Insights and the use of the AI \u200b\u200bassistant within the tool allow us to quickly detect patterns without having to review each mention manually.<\/div>\n        <div class=\"acf-quote-square__row\">\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Eduardo Villalobos                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Digital Director @ Neon Panda<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Take for yourself from their listening setup: <\/strong>monitor industry and lifestyle keywords, track which consumer topics are gaining popularity, and use these insights in your content strategy and product planning. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda See Neon Panda&#8217;s success story: <a href=\"https:\/\/brand24.com\/case-study\/pasibus\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">2 Smart Ways Neon Panda Stays Ahead of Trends With Brand24\n <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-agencies\">Social listening for Marketing Agencies<\/h3>\n\n\n\n<p><strong>Key benefits for this use case:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Discovery of unlinked mentions: <\/strong>find backlink opportunities your clients don&#8217;t know exist<\/li>\n\n\n\n<li><strong>Lead generation at scale<\/strong>: identify potential clients publicly asking about discussing marketing services<\/li>\n\n\n\n<li><strong>Client ROI reporting<\/strong>: show measurable reach and earned media value with real data<\/li>\n\n\n\n<li><strong>Competitive positioning<\/strong>: show clients exactly where they stand vs. where their rivals are in share of voice context<\/li>\n<\/ul>\n\n\n\n<p><strong>A real example of success \u2014 Chilli Fruit:<\/strong><\/p>\n\n\n\n<p>Chili Fruit, a link-building and consulting agency, uses a social listening tool primarily to surface unlinked brand mentions for their clients. Each one is a lost backlink opportunity that social listening helps find and act on at an agency scale.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">A few years ago, we worked with a big client in the beauty industry who needed to secure 150-200 links in just three quarters. That\u2019s when Brand24 came to the rescue.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski-80x80.webp\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Jan Suski, Content &amp; Outreach Specialist at Chilli Fruit Web Consulting\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski-250x250.webp 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski-300x300.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski-314x314.webp 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski-159x159.webp 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Jan-Suski.webp 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Jan Suski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Content &amp; Outreach Specialist @ Chilli Fruit Web Consulting<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Results from their social listening implementation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Up to <strong>1,500 unnotified mentions<\/strong> captured for more than a dozen clients<\/li>\n\n\n\n<li>Approximately <strong>10% of each client&#8217;s monthly backlink target<\/strong> fulfilled purely through mention monitoring<\/li>\n\n\n\n<li>Over <strong>100 external content projects<\/strong> initiated from Brand24 data<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda See Chili Fruit&#8217;s success story: <a href=\"https:\/\/brand24.com\/case-study\/chillifruit\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">How to Boost Personal Branding: Uncovering Hidden Mentions Through Media Monitoring\n\n <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"higher-edu\"><strong>Social listening for Higher Education<\/strong><\/h3>\n\n\n\n<p><strong>Freie Universit\u00e4t Berlin (FU Berlin)<\/strong> monitors how the university is seen and discussed across global markets \u2014 using social listening to spot risks to reputation before they turn into bigger <a href=\"https:\/\/brand24.com\/blog\/pr-crisis-management\/\" target=\"_blank\" rel=\"noopener\" title=\"\">PR crisis<\/a>. <\/p>\n\n\n\n<p>For a research institution with an international student audience, understanding how rankings, campus events, and faculty decisions are discussed in online conversations is a real competitive advantage.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda See FU Berlin&#8217;s success story: <a href=\"https:\/\/brand24.com\/case-study\/fu-berlin\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Scientific Research with Social Listening: Leveraging Brand24 for Trend Analysis\n\n <\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Want to see even more real results that social listening can drive? Take a look at the <strong>Labubu case study<\/strong> in our article on <a href=\"https:\/\/brand24.com\/blog\/the-benefits-of-sentiment-analysis\/\">the benefits of sentiment analysis<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start Social Listening Now!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=38\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"framework\">The <strong><strong>Brand24 Social Listening Cycle<\/strong><\/strong> Framework<\/h2>\n\n\n\n<p>From my experience as a social listening expert in Brand24, the teams that get most value from social listening share one thing: <strong>they treat it as a cycle, not a one-time setup<\/strong>. <\/p>\n\n\n\n<p>If you also want to follow the steps of the best marketing teams using social listening, you&#8217;ll need the right <a href=\"https:\/\/brand24.com\/blog\/brand-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"brand monitoring tool\">brand monitoring tool<\/a> and the right framework.<\/p>\n\n\n\n<p>Here&#8217;s the <strong>Brand24 Social Listening Cycle<\/strong>: a practical, <strong>six-step framework<\/strong> I recommend for building and maintaining a social listening strategy.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Define \u2192 Monitor \u2192 Analyze \u2192 Act \u2192 Optimize \u2192 Report<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"define-goals\">Step 1: Define your goals and use cases<\/h3>\n\n\n\n<p>Before you touch a single keyword, be specific about what you want to achieve. Social listening can &#8220;serve a lot of masters&#8221; and the teams that get the most from it start with a clear use case:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand monitoring: <\/strong>Track what people are saying about your brand and products.<\/li>\n\n\n\n<li><strong>Brand health:<\/strong> Track negative mentions, <a href=\"http:\/\/brand sentiment\" target=\"_blank\" rel=\"noopener\" title=\"\">brand sentiment<\/a> shifts, and share of voice.<\/li>\n\n\n\n<li><strong>Customer care:<\/strong> Spot complaints and questions outside your owned channels.<\/li>\n\n\n\n<li><strong>Market intelligence:<\/strong> Monitor competitors, industry trends, and emerging players.<\/li>\n\n\n\n<li><strong>Campaign analysis:<\/strong> Measure buzz, reach, and sentiment around launches.<\/li>\n\n\n\n<li><strong>Crisis prevention:<\/strong> Detect negative sentiment spikes early and manage response.<\/li>\n\n\n\n<li><strong>Product feedback: <\/strong>Improve products and services based on real, relevant conversations.<\/li>\n\n\n\n<li><strong>Influencer discovery:<\/strong> Find advocates in your niche that match your business.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">According to the <a href=\"https:\/\/www.thesilab.com\/state-of-social-listening\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">State of Social Listening 2025<\/a> report, the most common goals of using social listening across businesses are: <strong>market insights <\/strong>(58% of agencies, 37.5% of brands), <strong>cultural &amp; trend analysis <\/strong>(61.1% of brands), <strong>brand perception <\/strong>(52.8% of brands), and <strong>crisis management <\/strong>(56.9% of brands).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d5813bb999&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d5813bb999\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"637\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/wykres.png\" alt=\"primary purposes of social listening: market insights, brand perception, trend analysis, crisis management, content strategy\" class=\"wp-image-175312\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/wykres.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/wykres-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/wykres-300x319.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/wykres-150x159.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\ud83d\udca1 <strong>My pro tips as a marketer with experience in social listening:<\/strong> <br><br><strong>1. Start with one or two goals maximum. <\/strong>Why? A vague starting point produces vague results.<br><br><strong>2. Choosing your goal or goals<\/strong> for your social listening strategy <strong>is not a lifetime decision! <\/strong>They can naturally evolve and expand over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pick-tool\">Step 2: Pick the social listening tool that fits your needs<\/h3>\n\n\n\n<p>Once you know what you&#8217;re after, you need the right <a href=\"https:\/\/brand24.com\/blog\/tag\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening tool<\/a>. Most of them offer free trials in 2026, so you can try a few out before committing long-term.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"how-to-choose-best\"><strong>How to choose the best social listening tool<\/strong>?<\/h4>\n\n\n\n<p>Based on what I\u2019ve learned working in marketing, I\u2019d focus on these three key elements:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">1. <strong>Check the number of sources it <\/strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>monitor<\/strong>s<\/span><\/h5>\n\n\n\n<p><strong><strong>What to look for in an advanced social listening tool (2026 checklist):<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>social media <\/strong>(Facebook, Instagram, X\/Twitter, LinkedIn, TikTok, Bluesky, Telegram),<\/li>\n\n\n\n<li><strong>blogs, forums, communities <\/strong>(Reddit, Quora),<\/li>\n\n\n\n<li><strong>news sites, online magazines, newsletters <\/strong>(real-time media coverage, Substack, Medium, etc.)<\/li>\n\n\n\n<li><strong>podcasts and video platforms <\/strong>(YouTube, Twitch, Spotify, Soundcloud),<\/li>\n\n\n\n<li><strong>review sites<\/strong> (TripAdvisor, Yelp, Trustpilot, App Store, Google Play),<\/li>\n\n\n\n<li><strong>multilingual and regional sources <\/strong>(not only global ones),<\/li>\n\n\n\n<li><em>and, what is most important in 2026 (!),<\/em><strong> LLMs <\/strong>(ChatGPT, Claude, Perplexity, Gemini, etc.).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d5813bbfc3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d5813bbfc3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"229\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-positive-mention-1.png\" alt=\"\" class=\"wp-image-184688\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-positive-mention-1.png 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-positive-mention-1-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-positive-mention-1-300x86.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-positive-mention-1-248x71.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-positive-mention-1-90x26.png 90w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of a positive mention on Reddit, tracked by Brand24 &#8211; a social listening tool<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">2. <strong>See if it includes features that support your goals<\/strong><\/h5>\n\n\n\n<p><strong>Key features of social listening tools I&#8217;d look for in 2026:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Feature type<\/th><th>What it includes<\/th><\/tr><\/thead><tbody><tr><td><strong>Data collection and coverage<\/strong><\/td><td><strong>1. <\/strong>Real-time monitoring<br><strong>2. <\/strong>Historical data availability<br><strong>3. <\/strong>Multi-platform coverage<\/td><\/tr><tr><td><strong>Search and filtering<\/strong><\/td><td><strong>1. <\/strong>Advanced filters<br><strong>2. <\/strong>Boolean search<br><strong>3. <\/strong>Smart filtering by context<\/td><\/tr><tr><td><strong>Analytics and insights<\/strong><\/td><td><strong>1. <\/strong>Sentiment &amp; emotion analysis<br><strong>2. <\/strong>Intent detection<br><strong>3. <\/strong>Topic clustering<br><strong>4. <\/strong>Trend spotting<br><strong>5. <\/strong>Share of voice (SOV) measurement<br><strong>6. <\/strong>Competitor comparison<br><strong>7. <\/strong>Reach &amp; engagement tracking<br><strong>8. <\/strong>Geo &amp; demographic insights<br><strong>9. <\/strong>Influencer &amp; top voice analytics<\/td><\/tr><tr><td><strong>Alerting and proactive detection<\/strong><\/td><td><strong>1. <\/strong>Event detection<br><strong>2. <\/strong>Real-time &amp; storm alerts<br><strong>3. <\/strong>Multi-channel, personalized notifications<\/td><\/tr><tr><td><strong>AI-powered &amp; advanced intelligence<\/strong><\/td><td><strong>1. <\/strong>AI summaries <br><strong>2. <\/strong>Automatic insights and recommendations<br><strong>3. <\/strong>Built-in AI chat (&#8220;ChatGPT-like&#8221;)<br><strong>4. <\/strong>AI visibility analysis<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\ud83d\udca1 <strong>My pro tips as a marketer with experience in social listening:<\/strong> <br><br>Pay attention to whether the tool is consistently improving and developing its service and adding useful AI features.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3. <strong>Evaluate if its pricing feels cost-effective<\/strong><\/h5>\n\n\n\n<p>Before you buy the software, make sure you\u2019ve calculated the <strong>total cost of ownership<\/strong>. I usually do that by asking two questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What\u2019s the subscription fee? <\/strong>(monthly or annual)<\/li>\n\n\n\n<li><strong>Are there any add-ons, and do they cost extra? <\/strong>(extra mentions, additional seats, or advanced modules like AI visibility tracking or historical data pulls)<\/li>\n<\/ul>\n\n\n\n<p>In my research, I found that in 2026, there are basically <strong>two types of tools for social listening<\/strong>: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>larger media management platforms that sell<strong> social listening as an add-on<\/strong>,<\/li>\n\n\n\n<li>or dedicated tools where<strong> social listening is the main feature<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Platforms with social listening as an add-on (updated July 2026):<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table has-row-numbers\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool<\/th><th>Overview<\/th><th>Starting price<\/th><\/tr><\/thead><tbody><tr><td>Hootsuite<\/td><td>Powerful social media management platform with monitoring features<\/td><td>Basic monitoring starts at <strong>$199 per user<\/strong>, and you can add advanced social listening with a custom plan<\/td><\/tr><tr><td>HubSpot<\/td><td>All-in-one marketing, sales, and CRM platform with a social media management toolset<\/td><td>Plans start at <strong>$800 per month<\/strong><\/td><\/tr><tr><td>Sprout Social<\/td><td>Social media management and analytics platform with a social listening feature<\/td><td>Pricing starts at<strong> $199 per month<\/strong>, social listening is offered as an add-on<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Dedicated tools where social listening is the main feature (updated July 2026):<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table has-row-numbers\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool<\/th><th>Overview<\/th><th>Starting price<\/th><\/tr><\/thead><tbody><tr><td>Brand24<\/td><td>Specialized social listening tool with <strong>AI visibility tracking<\/strong> features<\/td><td>Individual plans start at <strong>$199<\/strong><\/td><\/tr><tr><td>Mention<\/td><td>Social listening and media monitoring tool<\/td><td>Plans start<strong> at $599<\/strong><\/td><\/tr><tr><td>Meltwater<\/td><td>Global media intelligence and social listening platform<\/td><td>Around <strong>$7000 per year<\/strong> for a basic, 1-user subscription<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\ud83d\udca1 <strong>My pro tips as a marketer with experience in social listening:<\/strong> <br><br>Most tools can provide a cost estimate if you ask. For the final price, it\u2019s best to schedule a quick meeting to get the most accurate details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choose-keywords\">Step 3: Choose keywords to monitor<\/h3>\n\n\n\n<p>Social media listening tools track key terms like brand names, hashtags, and industry topics.<\/p>\n\n\n\n<p>Just make sure you choose keywords that align with your monitoring goals!<\/p>\n\n\n\n<p><strong>What keywords to monitor?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Keyword type<\/strong><\/th><th><strong>Examples<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Brand, product, or service names<\/strong><\/td><td>Sephora, &#8220;Rare Beauty&#8221;, &#8220;Samsung Galaxy S25&#8221;<\/td><\/tr><tr><td><strong>Company hashtag <\/strong><em>(if you have one)<\/em><strong> or campaign-specific hashtags<\/strong><\/td><td>#GlowUp (L&#8217;Or\u00e9al), #JustDoIt (Nike), #ShotOniPhone (Apple)<\/td><\/tr><tr><td><strong>Your CEO&#8217;s or any other prominent team members&#8217; names<\/strong><\/td><td>&#8220;Selena Gomez&#8221; (Rare Beauty founder), &#8220;Sam Altman&#8221;, &#8220;Bernard Arnault&#8221;<\/td><\/tr><tr><td><strong>Competitors&#8217; brand names and hashtags<\/strong><\/td><td>MAC Cosmetics, Adidas, #GooglePixel<\/td><\/tr><tr><td><strong>Industry buzzwords&nbsp;and trending topics in your niche\/category<\/strong><\/td><td>&#8220;clean beauty&#8221;, &#8220;fast fashion dupe&#8221;, &#8220;foldable phone&#8221;<\/td><\/tr><tr><td><strong>Names of events you&#8217;re participating in or sponsoring<\/strong><\/td><td>&#8220;Paris Fashion Week&#8221;, #CES2026, &#8220;Sephora Beauty Insider Event&#8221;<\/td><\/tr><tr><td><strong>Your target audience&#8217;s language <\/strong><em>(how <\/em>they<em> describe the problem you solve)<\/em><\/td><td>&#8220;drugstore dupe&#8221;, &#8220;iPhone vs Samsung&#8221;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"analyze-social\"><strong>Step 4: Analyze social listening data<\/strong><\/h3>\n\n\n\n<p>Now that your social listening project is up and running and the data\u2019s coming in, it\u2019s time to dive in and start exploring!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d5813bd033&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d5813bd033\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1199\" height=\"651\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mentions-stream-1.png\" alt=\"\" class=\"wp-image-184690\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mentions-stream-1.png 1199w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mentions-stream-1-1140x619.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mentions-stream-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mentions-stream-1-300x163.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mentions-stream-1-248x135.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mentions-stream-1-90x49.png 90w\" sizes=\"auto, (max-width: 1199px) 100vw, 1199px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of a stream of mentions<\/figcaption><\/figure>\n\n\n\n<p><strong>Pay attention to these 10 key<\/strong> <a href=\"https:\/\/brand24.com\/blog\/social-listening-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening metrics<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table has-row-numbers\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\ud83d\udcca<\/strong> Social listening metric<\/th><th>What does it measure?<\/th><\/tr><\/thead><tbody><tr><td><strong>Mention volume<\/strong><\/td><td>How often are your brand, products, or keywords mentioned?<\/td><\/tr><tr><td><strong>Reach and impressions<\/strong> <strong>volume<\/strong><\/td><td>How many people potentially saw your brand mentions?<\/td><\/tr><tr><td><strong>Engagement<\/strong><\/td><td>Likes, shares, comments, clicks, showing interaction of the target audience with your content<\/td><\/tr><tr><td><strong>Sentiment share<\/strong><\/td><td>Proportion (%) of positive, negative, and neutral mentions<\/td><\/tr><tr><td><strong>Share of Voice (SOV)<\/strong><\/td><td>Your brand\u2019s conversation share vs. competitors<\/td><\/tr><tr><td><strong>Trending topics and frequent keywords<\/strong><\/td><td>Common themes, hashtags, or terms linked to your brand or industry<\/td><\/tr><tr><td><strong>Audience demographics &amp; location<\/strong><\/td><td>Who\u2019s talking about you and in which world regions?<\/td><\/tr><tr><td><strong>Top influencers and key sources<\/strong><\/td><td>Key individuals or sites driving the conversation around you<\/td><\/tr><tr><td><strong>Response time<\/strong><\/td><td>How quickly and effectively does your brand respond?<\/td><\/tr><tr><td><strong>Crisis signals or spikes<\/strong><\/td><td>Sudden increases in mentions or negative sentiment<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\ud83d\udca1 <strong>My pro tips as a marketer with experience in social listening:<\/strong> <br><br>I check volume and sentiment distribution first in any analysis session. <br><br>Together they tell you the most important thing fast: is this conversation big and positive (amplify), big and negative (act immediately), small and positive (note it), or small and negative (monitor closely)?<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Social media listening gives you all the information you need about the right channels, topics, people, and hashtags to connect with your audience. All you need to do is use this data and go out there!<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/PAWL8180-1-4-fotor-2023092520343.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Justyna_Dzikowska_Head_of_Marketing_Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/PAWL8180-1-4-fotor-2023092520343.png 1037w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/PAWL8180-1-4-fotor-2023092520343-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/PAWL8180-1-4-fotor-2023092520343-300x300.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/PAWL8180-1-4-fotor-2023092520343-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/PAWL8180-1-4-fotor-2023092520343-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/PAWL8180-1-4-fotor-2023092520343-314x314.png 314w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Justyna Dzikowska                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/justyna-dzikowska-content-marketing-digital-pr\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Marketing<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"act-on\">Step 5: <strong>Act on insights<\/strong> &amp; optimize<\/h3>\n\n\n\n<p>At this point, you\u2019ve gathered some social listening data, and now it\u2019s time to put it to work! <\/p>\n\n\n\n<p>Here are three master tips from <a href=\"https:\/\/www.linkedin.com\/in\/adam-g%C3%B3rnicz\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Adam G\u00f3rnicz\">Adam G\u00f3rnicz<\/a>, Customer Success Manager at Brand24 and an expert in optimizing monitoring projects.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"optimize\">1. <strong>Optimization tip<\/strong><\/h4>\n\n\n\n<p>&#8220;<em>Use your brand&#8217;s domain, Twitter\/X handle, or Facebook URL as additional keywords, as some posts skip the full brand name entirely!<\/em>&#8220;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"refine\">2. <strong>Refine<\/strong>ment tip<\/h4>\n\n\n\n<p>&#8220;<em>Use the excluded keywords feature to cut noise; check the &#8220;Context of Discussion&#8221; tab to find common irrelevant terms to exclude<\/em>.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"extend\"><strong>3. Extend-your-view<\/strong> tip<\/h4>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Expand beyond your brand: create projects tracking keywords for your whole industry, not just competitors. This reveals trends, influential voices, and conversations you&#039;d never find monitoring your name alone!<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1-80x80.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1-300x300.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1-159x159.png 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/adam-gornicz-brand24-1-1-1.png 500w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Adam G\u00f3rnicz                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/adam-g%C3%B3rnicz\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Customer Success Manager @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start Social Listening Now!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=38\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"report-benchmark\"><strong>Step 6: Report and benchmark<\/strong><\/h3>\n\n\n\n<p>At this stage, we need to &#8220;close the loop,&#8221; which basically just means checking if your social listening strategy is working well. <\/p>\n\n\n\n<p>I\u2019d suggest setting up automated reports that run on a schedule, instead of rebuilding them by hand every time.<\/p>\n\n\n\n<p><strong>What I track in social listening reporting:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sentiment trend month-over-month<\/li>\n\n\n\n<li>Share of Voice vs. top competitors<\/li>\n\n\n\n<li>Presence Score shifts after campaigns or events<\/li>\n\n\n\n<li>Advertising Value Equivalent (AVE) to communicate the value of earned media to leadership<\/li>\n\n\n\n<li>AI visibility in the top AI chatbots<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Read more: <a href=\"https:\/\/brand24.com\/blog\/social-listening-examples\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">7 Inspiring Social Listening Examples for 2026 <\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"future\">What is the future of social listening?<\/h2>\n\n\n\n<p>What\u2019s coming in 2027 and beyond? And what emerging trends should we be watching in the digital listening space?<\/p>\n\n\n\n<p>Social listening, and especially AI-powered social listening, is becoming core business infrastructure. <\/p>\n\n\n\n<p>I&#8217;ve pulled together what the leading research agencies (HubSpot, McKinsey, Gartner) and <a href=\"https:\/\/www.linkedin.com\/in\/michalsadowski1\/\">Micha\u0142 Sadowski<\/a>, CEO and Founder of media monitoring and listening software, predict for the next 12\u201318 months.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"future01\"><strong>1. Social listening is becoming fuel for AI visibility &amp; LLM SEO<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Micha\u0142 Sadowski <\/strong>believes that in 2026, volume and quality of brand mentions on Reddit, LinkedIn, Quora, YouTube, and X increasingly influence how ChatGPT, Claude, and Gemini describe your brand. <a href=\"https:\/\/brand24.com\/blog\/social-listening-examples\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI mentions<\/a> = new \u201cbacklinks\u201d for AI search visibility.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\" target=\"_blank\" rel=\"noopener\" title=\"\">HubSpot&#8217;s 2026 research<\/a> shows <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>that 40.6% of marketers are already updating their strategy specifically for AI <\/strong><\/span><strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Sea<\/span>rch<\/strong>, and brands that track their social conversations will be better positioned to understand what\u2019s influencing those AI answers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"future02\"><strong>2. Social intelligence is becoming conversational through MCP<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.forrester.com\/blogs\/the-state-of-agentic-ai-in-2026-companies-are-chasing-few-are-catching\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Forrester&#8217;s June 2026 research<\/a> shows <strong>75% of enterprise leaders are already adopting agentic AI<\/strong>. Instead of logging into a social listening tool dashboard, you can ask your <a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI Assistant<\/a>, <em>&#8220;How have people discussed our new pricing in the last 7 days?&#8221;<\/em> and get an evidence-based answer drawn from live social listening data.<\/li>\n\n\n\n<li><strong>Micha\u0142 Sadowski <\/strong>believes that in 2026, social listening evolves from passive analytics to interactive, LLM-accessible intelligence.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d5813bf0b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d5813bf0b0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"690\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mcp-chatgpt-1-1-1140x690.jpg\" alt=\"Brand24 data via ChatGPT\" class=\"wp-image-180983\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mcp-chatgpt-1-1-1140x690.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mcp-chatgpt-1-1-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mcp-chatgpt-1-1-300x182.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mcp-chatgpt-1-1-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mcp-chatgpt-1-1-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/social-listening-mcp-chatgpt-1-1.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An example of social listening data delivered by MCP<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"future03\">3. Brand websites are losing influence and AI Search is taking over<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overall open web traffic is down 8% since 2023<\/strong>, according to <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" target=\"_blank\" rel=\"noopener\" title=\"\">McKinsey&#8217;s 2026 study<\/a>. Consumers get answers directly inside AI results without clicking through to brand websites. <\/li>\n\n\n\n<li>Only <strong>1% of sources cited by LLMs come from brand-owned websites<\/strong>, while the rest come from forums, reviews, and social media posts. If you don&#8217;t know what&#8217;s being said in those places, you can&#8217;t shape how AI represents your brand. <a href=\"https:\/\/brand24.com\/blog\/how-to-track-social-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Social mentions tracking<\/a> is the only way to understand and influence those sources at scale.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"future04\"><strong>4. Brand discovery is moving to social and AI<\/strong>, especially for Gen Z<\/h3>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">As we look ahead to 2026 and 2027, social listening is evolving from a traditional brand monitoring tool into a strategic driver of visibility in the age of AI.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-80x80.webp\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-300x300.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-314x314.webp 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-159x159.webp 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski.webp 512w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Micha\u0142 Sadowski                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/michalsadowski1\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" target=\"_blank\" rel=\"noopener\" title=\"\">McKinsey&#8217;s State of the Consumer 2026<\/a> shows <strong>60% of Gen Z <\/strong>use AI overviews for research, and <strong>23% discover brands <\/strong>only through organic social channels. <\/li>\n\n\n\n<li><a href=\"https:\/\/www.gartner.com\/en\/articles\/future-of-marketing\">Gartner&#8217;s Future of Marketing 2026<\/a> backs up what we\u2019re already seeing: traditional broadcast is getting less effective with Gen Z. If your social listening strategy still doesn\u2019t include Reddit, TikTok, and AI-generated answers, you\u2019re already way behind!<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">FAQ<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What is social listening?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p><strong>Social listening <\/strong>is the practice of <strong>monitoring online conversations<\/strong> about your brand, competitors, and industry, and using the analysis to make informed business decisions. It covers <strong>context and sentiment <\/strong>across social media, news, forums, review sites, podcasts, and AI-generated content, not just direct @mentions.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What&#8217;s the difference between social listening and social monitoring?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p><strong>Social monitoring<\/strong> collects individual mentions and generates alerts \u2014 it&#8217;s tactical and reactive.<\/p>\n\n\n\n<p><strong>Social listening <\/strong>analyzes patterns across those mentions to identify trends, understand sentiment, and inform strategy. Monitoring is a component of listening, not a substitute for it.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Why is social listening important in 2026?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>Because <strong>only 1% of sources cited by LLMs come from brand-owned websites<\/strong>, the rest come from forums, reviews, and social media posts (McKinsey, 2026). At the same time, <strong>half of all consumers now use AI-powered search to research brands<\/strong> (HubSpot, 2026). <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How do I start with social listening?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>You can start with social listening by using <strong>the Brand24 Social Intelligence Cycle framework:<\/strong> define your goals, set up monitoring, analyze mentions and sentiment, act on what you learn, optimize your setup, and report.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How is AI changing social listening?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>AI is changing social listening in a way that it supports sarcasm- and culture-aware sentiment analysis, topic clustering, anomaly detection, and plain-English summaries from complex data. <\/p>\n\n\n\n<p>A key capability in 2026 is<strong> LLM Listening\/AI visibility tracking:<\/strong> monitoring what chatbots say about your brand. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How does social listening affect my visibility in AI search?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>When someone asks ChatGPT, Perplexity, or Gemini about your brand or category, the answer is built almost entirely from third-party sources. <\/p>\n\n\n\n<p>Social listening <strong>lets you monitor what those sources say,<\/strong> catch inaccuracies early, and ensure the narrative AI picks up is accurate and consistent.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What are the most important social listening metrics?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p><strong>The most important social listening metrics are: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>volume of mentions (is interest growing?), <\/li>\n\n\n\n<li>sentiment trend (is perception improving?), <\/li>\n\n\n\n<li>share of voice (how do you compare to competitors?), <\/li>\n\n\n\n<li>reach and impressions (how many people see these posts?).<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Which industries benefit most from social listening?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p><strong>Based on Brand24&#8217;s 2026 data:<\/strong> marketing and advertising agencies, PR and communications, tech and SaaS, retail and e-commerce, healthcare and pharma, and higher education see the highest engagement with the topic. <\/p>\n\n\n\n<p>In practice, any organization with customers, competitors, or a public reputation has a strong use case.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seuls 1% des mentions de LLM proviennent des sites web des marques. L'\u00e9coute des r\u00e9seaux sociaux permet de suivre les 99% restants. Consultez le guide complet : d\u00e9finition, strat\u00e9gie, \u00e9tudes et \u00e9tudes de cas.<\/p>","protected":false},"author":74,"featured_media":154746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[33,1522,34,32,1992,1521,2205,2203,2201,2202,2204],"class_list":["post-108639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","tag-internet-monitoring","tag-media-monitoring","tag-social-listening","tag-social-media-monitoring","tag-social-mentions","tag-web-monitoring","tag-what-is-internet-monitoring","tag-what-is-media-monitoring","tag-what-is-social-listening","tag-what-is-social-media-monitoring","tag-what-is-web-monitoring"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social listening is monitoring online brand conversations to make smarter decisions. Learn the best strategy, original research findings, and real examples.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Katarzyna Dere\u0144\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Brand24 Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Social Listening: All You Need to Know in 2026 | Brand24\" \/>\n\t\t<meta property=\"og:description\" content=\"Social listening is monitoring online brand conversations to make smarter decisions. Learn the best strategy, original research findings, and real examples.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/09\/what-is-social-listening-.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/09\/what-is-social-listening-.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t\t<meta property=\"og:image:height\" content=\"613\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-02-06T11:11:04+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-06T09:31:00+02:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Social Listening: All You Need to Know in 2026 | Brand24\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Social listening is monitoring online brand conversations to make smarter decisions. Learn the best strategy, original research findings, and real examples.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/09\/what-is-social-listening-.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/what-is-social-listening\\\/#article\",\"name\":\"Social Listening: All You Need to Know in 2026 | Brand24\",\"headline\":\"Social Listening: All You Need to Know in 2026 [+ Original Research]\",\"author\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/author\\\/katarzyna-deren\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/app\\\/uploads\\\/2022\\\/09\\\/what-is-social-listening-.png\",\"width\":1300,\"height\":613,\"caption\":\"What is Social Listening\"},\"datePublished\":\"2026-02-06T12:11:04+01:00\",\"dateModified\":\"2026-07-07T13:00:10+02:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/what-is-social-listening\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/what-is-social-listening\\\/#webpage\"},\"articleSection\":\"Social Listening, internet monitoring, media monitoring, social listening, social media monitoring, social mentions, web monitoring, what is Internet monitoring, what is media monitoring, what is social listening, what is social media monitoring, what is web monitoring\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/what-is-social-listening\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr#listItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/category\\\/social-listening\\\/#listItem\",\"name\":\"Social Listening\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/category\\\/social-listening\\\/#listItem\",\"position\":2,\"name\":\"Social Listening\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr#listItem\",\"name\":\"Blog\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/#organization\",\"name\":\"Brand24\",\"description\":\"Insights, analyses & case studies\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/author\\\/katarzyna-deren\\\/#author\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/author\\\/katarzyna-deren\\\/\",\"name\":\"Katarzyna Dere\\u0144\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/kderen\\\/\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/what-is-social-listening\\\/#webpage\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/what-is-social-listening\\\/\",\"name\":\"Social Listening: All You Need to Know in 2026 | Brand24\",\"description\":\"Social listening is monitoring online brand conversations to make smarter decisions. Learn the best strategy, original research findings, and real examples.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/what-is-social-listening\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/author\\\/katarzyna-deren\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/author\\\/katarzyna-deren\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/app\\\/uploads\\\/2022\\\/09\\\/what-is-social-listening-.png\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/what-is-social-listening\\\/#mainImage\",\"width\":1300,\"height\":613,\"caption\":\"What is Social Listening\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/what-is-social-listening\\\/#mainImage\"},\"datePublished\":\"2026-02-06T12:11:04+01:00\",\"dateModified\":\"2026-07-07T13:00:10+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/\",\"name\":\"Brand24\",\"description\":\"Insights, analyses & case studies\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Social Listening: Tout ce qu'il faut savoir en 2026 | Brand24","description":"L'\u00e9coute sociale consiste \u00e0 suivre les conversations en ligne concernant une marque afin de prendre des d\u00e9cisions plus \u00e9clair\u00e9es. D\u00e9couvrez la meilleure strat\u00e9gie \u00e0 adopter, les r\u00e9sultats d'\u00e9tudes originales et des exemples concrets.","canonical_url":"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/#article","name":"Social Listening: All You Need to Know in 2026 | Brand24","headline":"Social Listening: All You Need to Know in 2026 [+ Original Research]","author":{"@id":"https:\/\/brand24.com\/blog\/fr\/author\/katarzyna-deren\/#author"},"publisher":{"@id":"https:\/\/brand24.com\/blog\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/09\/what-is-social-listening-.png","width":1300,"height":613,"caption":"What is Social Listening"},"datePublished":"2026-02-06T12:11:04+01:00","dateModified":"2026-07-07T13:00:10+02:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/#webpage"},"isPartOf":{"@id":"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/#webpage"},"articleSection":"Social Listening, internet monitoring, media monitoring, social listening, social media monitoring, social mentions, web monitoring, what is Internet monitoring, what is media monitoring, what is social listening, what is social media monitoring, what is web monitoring"},{"@type":"BreadcrumbList","@id":"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/fr#listItem","position":1,"name":"Blog","item":"https:\/\/brand24.com\/blog\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/fr\/category\/social-listening\/#listItem","name":"Social Listening"}},{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/fr\/category\/social-listening\/#listItem","position":2,"name":"Social Listening","previousItem":{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/fr#listItem","name":"Blog"}}]},{"@type":"Organization","@id":"https:\/\/brand24.com\/blog\/fr\/#organization","name":"Brand24","description":"Insights, analyses & case studies","url":"https:\/\/brand24.com\/blog\/fr\/"},{"@type":"Person","@id":"https:\/\/brand24.com\/blog\/fr\/author\/katarzyna-deren\/#author","url":"https:\/\/brand24.com\/blog\/fr\/author\/katarzyna-deren\/","name":"Katarzyna Dere\u0144","sameAs":["https:\/\/www.linkedin.com\/in\/kderen\/"]},{"@type":"WebPage","@id":"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/#webpage","url":"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/","name":"Social Listening: All You Need to Know in 2026 | Brand24","description":"Social listening is monitoring online brand conversations to make smarter decisions. Learn the best strategy, original research findings, and real examples.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/brand24.com\/blog\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/#breadcrumblist"},"author":{"@id":"https:\/\/brand24.com\/blog\/fr\/author\/katarzyna-deren\/#author"},"creator":{"@id":"https:\/\/brand24.com\/blog\/fr\/author\/katarzyna-deren\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/09\/what-is-social-listening-.png","@id":"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/#mainImage","width":1300,"height":613,"caption":"What is Social Listening"},"primaryImageOfPage":{"@id":"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/#mainImage"},"datePublished":"2026-02-06T12:11:04+01:00","dateModified":"2026-07-07T13:00:10+02:00"},{"@type":"WebSite","@id":"https:\/\/brand24.com\/blog\/fr\/#website","url":"https:\/\/brand24.com\/blog\/fr\/","name":"Brand24","description":"Insights, analyses & case studies","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/brand24.com\/blog\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"Brand24 Blog","og:type":"article","og:title":"Social Listening: All You Need to Know in 2026 | Brand24","og:description":"Social listening is monitoring online brand conversations to make smarter decisions. Learn the best strategy, original research findings, and real examples.","og:url":"https:\/\/brand24.com\/blog\/fr\/what-is-social-listening\/","og:image":"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/09\/what-is-social-listening-.png","og:image:secure_url":"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/09\/what-is-social-listening-.png","og:image:width":1300,"og:image:height":613,"article:published_time":"2026-02-06T11:11:04+00:00","article:modified_time":"2026-07-06T09:31:00+02:00","twitter:card":"summary_large_image","twitter:title":"Social Listening: All You Need to Know in 2026 | Brand24","twitter:description":"Social listening is monitoring online brand conversations to make smarter decisions. Learn the best strategy, original research findings, and real examples.","twitter:image":"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/09\/what-is-social-listening-.png"},"aioseo_meta_data":{"post_id":"108639","title":"Social Listening: All You Need to Know in 2026 #separator_sa #site_title","description":"L'\u00e9coute sociale consiste \u00e0 suivre les conversations en ligne concernant une marque afin de prendre des d\u00e9cisions plus \u00e9clair\u00e9es. D\u00e9couvrez la meilleure strat\u00e9gie \u00e0 adopter, les r\u00e9sultats d'\u00e9tudes originales et des exemples concrets.","keywords":null,"keyphrases":{"focus":{"keyphrase":"social listening","score":69,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":9,"maxScore":9,"error":0},"keywordDensity":{"type":"high","score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"article","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":{"id":"aioseo-article-634e572916a03","slug":"article","graphName":"Article","label":"Article","properties":{"type":"BlogPosting","name":"#post_title","headline":"#post_title","description":"#post_excerpt","image":"","keywords":"","author":{"name":"#author_name","url":"#author_url"},"dates":{"include":true,"datePublished":"","dateModified":""}}},"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"blockGraphs\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","location":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2021-04-08 15:15:37","updated":"2026-07-07 11:01:02","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brand24.com\/blog\/fr\" title=\"Blog\">Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\/<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brand24.com\/blog\/fr\/category\/social-listening\/\" title=\"Social Listening\">Social Listening<\/a>\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Blog","link":"https:\/\/brand24.com\/blog\/fr"},{"label":"Social Listening","link":"https:\/\/brand24.com\/blog\/fr\/category\/social-listening\/"}],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/108639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=108639"}],"version-history":[{"count":226,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/108639\/revisions"}],"predecessor-version":[{"id":184727,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/108639\/revisions\/184727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/154746"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=108639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=108639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=108639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}