{"id":108659,"date":"2021-10-27T15:04:00","date_gmt":"2021-10-27T13:04:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=108659"},"modified":"2026-01-13T16:15:07","modified_gmt":"2026-01-13T15:15:07","slug":"etude-de-cas-comment-trouver-des-clients-en-tant-quatelier-de-reparation-de-smartphones","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/case-study-how-to-find-customers-as-a-smartphone-repair-shop\/","title":{"rendered":"\u00c9TUDE DE CAS : Comment un atelier de r\u00e9paration de smartphones a augment\u00e9 ses conversions de 212%"},"content":{"rendered":"<p>Mobidoktor est un service de r\u00e9paration de smartphones bas\u00e9 en Pologne et une boutique en ligne vendant des accessoires pour smartphones. Il propose des r\u00e9parations de smartphones et de tablettes en porte-\u00e0-porte, en particulier des r\u00e9parations d'\u00e9crans. Elle utilise la surveillance des m\u00e9dias sociaux pour vendre et accro\u00eetre la notori\u00e9t\u00e9 de sa marque dans les m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Il est int\u00e9ressant de noter que Mobidoctor utilise <a href=\"https:\/\/brand24.com\/blog\/fr\/surveillance-des-medias-sociaux\/\" target=\"_blank\" rel=\"noopener\">surveillance des m\u00e9dias sociaux<\/a> pour atteindre diff\u00e9rents objectifs : ils surveillent la r\u00e9putation de leur marque, recherchent des avis en ligne et des personnes avec lesquelles ils peuvent coop\u00e9rer.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"268\" class=\"alignnone wp-image-108668 size-full\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/wzmianka_1.jpg\" alt=\"\u00c9TUDE DE CAS : Comment trouver des clients pour un atelier de r\u00e9paration de smartphones ?\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_1.jpg 770w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_1-300x104.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_1-750x261.jpg 750w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n\n\n\n<p>Pour rendre ce processus aussi efficace que possible, Mobidoktor utilise activement <strong>filtres<\/strong> et regroupe les mention dans le tableau de bord. Gr\u00e2ce \u00e0 cette fonction, ils peuvent facilement contr\u00f4ler toutes les mention, acc\u00e9der aux plus importantes d'entre elles ou se concentrer sur les questions ou les commentaires des clients.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd9a59a11&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd9a59a11\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"183\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/wzmianka_4.jpg\" alt=\"\u00c9TUDE DE CAS : Comment trouver des clients pour un atelier de r\u00e9paration de smartphones ?\" class=\"wp-image-108669\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_4.jpg 772w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_4-300x71.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_4-750x178.jpg 750w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd9a5a21c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd9a5a21c\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"165\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/wzmianka_2.jpg\" alt=\"\u00c9TUDE DE CAS : Comment trouver des clients pour un atelier de r\u00e9paration de smartphones ?\" class=\"wp-image-108670\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_2.jpg 771w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_2-300x64.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_2-750x161.jpg 750w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd9a5aa01&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd9a5aa01\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"163\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/wzmianka_3.jpg\" alt=\"\u00c9TUDE DE CAS : Comment trouver des clients pour un atelier de r\u00e9paration de smartphones ?\" class=\"wp-image-108671\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_3.jpg 770w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_3-300x64.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_3-750x159.jpg 750w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Les mention ci-dessus sont tri\u00e9s selon diff\u00e9rents filtres : \"feedback\" et \"customer lead\".<\/p>\n\n\n\n<p>Le profil Facebook de Mobidoktor est bien vivant et en rapport avec leur <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-surveillance-des-medias-sociaux\/\" target=\"_blank\" rel=\"noopener\" title=\"\">outil de surveillance des m\u00e9dias sociaux<\/a>Ils trouvent facilement des clients potentiels sur les r\u00e9seaux sociaux. En outre, ils publient souvent des commentaires de clients pour soutenir la r\u00e9putation de leur marque.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd9a5b219&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd9a5b219\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"626\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/screen_1.jpg\" alt=\"\u00c9TUDE DE CAS : Comment trouver des clients pour un atelier de r\u00e9paration de smartphones ?\" class=\"wp-image-108672\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_1.jpg 624w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_1-300x301.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_1-60x60.jpg 60w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Vente sociale<\/p>\n\n\n\n<p>\u00c0 l'aide d'un outil de surveillance des m\u00e9dias sociaux, Mobidoktor identifie et atteint trois types de public :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clients individuels<\/li>\n\n\n\n<li>Entreprises de smartphones<\/li>\n\n\n\n<li>Influenceurs de l'industrie technologique<\/li>\n<\/ul>\n\n\n\n<p>Avec un <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-suivi-des-medias\/\" target=\"_blank\" rel=\"noopener\" title=\"\">outil de suivi des m\u00e9dias<\/a>Ils suivent les mention pertinentes et apprennent \u00e0 mieux conna\u00eetre leur public cible. L'un des piliers de l'entreprise est l'\u00e9ducation - ils cr\u00e9ent des tonnes de contenu \u00e9ducatif. Vous trouverez ci-dessous un exemple de leur tutoriel sur la modification de l'\u00e9cran de l'iPhone 5s :<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?time_continue=5u0026v=ppJZiawqSBw\n<\/div><\/figure>\n\n\n\n<p>En cr\u00e9ant de tels \u00e9l\u00e9ments de contenu, Mobidoktor \u00e9tablit son autorit\u00e9 dans l'industrie des smartphones.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd9a5bb0f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd9a5bb0f\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"344\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/Slice-1.jpg\" alt=\"Vente sociale\" class=\"wp-image-108673\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/Slice-1.jpg 884w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/Slice-1-300x117.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/Slice-1-750x292.jpg 750w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Voici un exemple de Mobidoktor qui s'adresse \u00e0 un client cherchant \u00e0 remplacer l'\u00e9cran de son iPhone 6 :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd9a5c314&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd9a5c314\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"432\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/screen_2.jpg\" alt=\"Vente sociale\" class=\"wp-image-108674\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_2.jpg 625w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_2-300x207.jpg 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>La surveillance des m\u00e9dias sociaux permet \u00e0 Mobidoktor de trouver des magasins qui proposent des accessoires pour smartphones. En suivant des mots-cl\u00e9s pertinents, ils d\u00e9couvrent les magasins les plus populaires et les plus fiables auxquels ils peuvent proposer une offre. Par exemple, Mobidoktor coop\u00e8re avec un magasin situ\u00e9 dans une petite ville : les habitants apportent leurs smartphones cass\u00e9s au magasin, qui les envoie ensuite \u00e0 Mobidoktor.<\/p>\n\n\n\n<p>L'une des applications les plus importantes de la surveillance des m\u00e9dias sociaux consiste \u00e0 recueillir les commentaires des clients. En utilisant Brand24, Mobidoktor a trouv\u00e9 sur un forum de discussion un client qui se plaignait de la qualit\u00e9 du produit qu'il proposait. L'entreprise a pris contact avec le client, lui a propos\u00e9 son aide et a arrang\u00e9 les choses. Il s'est av\u00e9r\u00e9 que le probl\u00e8me venait du client.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd9a5cb4d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd9a5cb4d\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"532\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/screen_4.jpg\" alt=\"Vente sociale\" class=\"wp-image-108676\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_4.jpg 771w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_4-300x207.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_4-750x518.jpg 750w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Retour sur investissement<\/h2>\n\n\n\n<p>Gr\u00e2ce \u00e0 la surveillance des m\u00e9dias sociaux, Mobidoktor a am\u00e9lior\u00e9 ses r\u00e9sultats :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20 - 30 r\u00e9parations de plus par mois<\/li>\n\n\n\n<li>212% augmentation de la conversion<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Si c'est ce dont vous avez besoin, vous pouvez <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9marrer un essai gratuit<\/a><\/strong> \u00e0 Brand24. <strong>C'est totalement gratuit.&nbsp;<\/strong>Aucune carte de cr\u00e9dit n'est requise.<\/p>\n\n\n\n<p>Vous trouverez \u00e9galement ici d'autres lectures pertinentes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/comment-voir-combien-de-fois-un-hashtag-a-ete-utilise-sur-twitter\/\">Comment savoir combien de fois un hashtag a \u00e9t\u00e9 utilis\u00e9 sur Twitter ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/qui-sont-les-micro-influenceurs-comment-les-trouver\/\">Qui sont les micro-influenceurs et comment les trouver ?<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Mobidoktor est un atelier de r\u00e9paration de smartphones. En tant qu'entreprise de porte-\u00e0-porte, elle s'appuie principalement sur les m\u00e9dias sociaux et l'internet pour acqu\u00e9rir des clients. Voici comment ils y parviennent gr\u00e2ce \u00e0 la surveillance des m\u00e9dias sociaux.<\/p>","protected":false},"author":12,"featured_media":108677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4137],"tags":[],"class_list":["post-108659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/108659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=108659"}],"version-history":[{"count":18,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/108659\/revisions"}],"predecessor-version":[{"id":180546,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/108659\/revisions\/180546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/108677"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=108659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=108659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=108659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}