{"id":125304,"date":"2024-04-19T15:39:40","date_gmt":"2024-04-19T13:39:40","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=125304"},"modified":"2026-02-16T21:32:55","modified_gmt":"2026-02-16T20:32:55","slug":"guide-danalyse-des-medias-sociaux","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/guide-to-social-media-analysis\/","title":{"rendered":"Analyse des m\u00e9dias sociaux : Guide complet pour 2026"},"content":{"rendered":"\n<p><strong>How to start checking if your social media strategy truly works? This comprehensive guide explains what social media analysis is, its importance, and how to conduct it effectively.&nbsp;<\/strong><\/p>\n\n\n\n<p>I\u2019ll cover different types of social media analytics and show how to measure and report your social media performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key takeaways<\/strong><\/h2>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>Social media analytics reveals what truly works<br><\/strong> It helps you understand whether your marketing efforts deliver real results.<\/li>\n\n\n\n<li><strong>Tracking the right metrics drives brand success<\/strong><strong><br><\/strong> Key indicators allow you to measure campaign performance and brand growth accurately.<\/li>\n\n\n\n<li><strong>The best insights come from multiple data perspectives<\/strong><strong><br><\/strong> Combining performance, audience data, sentiment, competitors, influencers, and paid ads creates a complete picture.<\/li>\n\n\n\n<li><strong>Advanced analytics tools provide full context<br><\/strong> A dedicated platform connects data across channels and turns it into actionable insights.<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s dive deeper!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-social-media-data-analysis\"><strong>What is social media data analysis?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Social media data analysis is the process of collecting and analyzing data from social media platforms to understand performance, audience behavior, and brand perception.<\/p>\n\n\n\n<p>The goal is to identify meaningful patterns and insights that inform business decisions and inform your marketing strategy. It includes all the metrics that show how your brand performs online.&nbsp;<\/p>\n\n\n\n<p>More broadly, social media analytics covers tracking content reach and engagement, monitoring what people say about your brand, benchmarking against competitors, and measuring the ROI of your social media efforts.<\/p>\n\n\n\n<p>But about it, later! \ud83d\ude09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-social-media-analytics\"><strong>Types of social media analytics<\/strong><\/h2>\n\n\n\n<p>Social media analysis can feel overwhelming because it covers many different angles.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to understand which areas of analysis exist and what each one is responsible for:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Types of social media analytics:&nbsp;<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Type of analysis<\/strong><\/td><td><strong>What it measures<\/strong><\/td><\/tr><tr><td><strong>Performance analytics<\/strong><\/td><td>Post and profile performance: impressions, reach, likes, shares, clicks, views, conversions<\/td><\/tr><tr><td><strong>Audience analytics<\/strong><\/td><td>Follower demographics and behavior: age, gender, location, interests, devices<\/td><\/tr><tr><td><strong>Competitor analytics<\/strong><\/td><td>Competitor follower counts, engagement rates, top content, share of voice<\/td><\/tr><tr><td><strong>Paid social analytics<\/strong><\/td><td>Ad performance: clicks, CTR, CPC, conversions, spend, ROI<\/td><\/tr><tr><td><strong>Influencer &amp; campaign analytics<\/strong><\/td><td>Campaign results: posts, interactions, hashtag usage, referral traffic or sales<\/td><\/tr><tr><td><strong>Sentiment &amp; brand health analytics<\/strong><\/td><td>Brand perception: positive, neutral, and negative mentions, sentiment trends<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>You don\u2019t need all of these types every time. The key is knowing <strong>which ones matter for your goal<\/strong>.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li>If you didn\u2019t run paid campaigns, you can skip paid social analytics.<\/li>\n\n\n\n<li>If brand reputation is your priority, sentiment and brand health analytics matter most.<\/li>\n\n\n\n<li>If you\u2019re launching a campaign, influencer and campaign analytics should be your focus.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-social-media-analytics-important\"><strong>Why is social media analytics important?<\/strong><\/h2>\n\n\n\n<p>Social media analytics might sound like just tons of numbers, collecting data, and building overwhelming Excel sheets. But that\u2019s not the point of it.&nbsp;<\/p>\n\n\n\n<p>The real value of social media analytics lies in the insights it provides. They play an important role in strategic decision-making.&nbsp;<\/p>\n\n\n\n<p>It helps teams justify budget requests, set hiring priorities, and allocate time and spending more effectively.<\/p>\n\n\n\n<p>By linking key KPI\u2019s to business objectives (such as lead quality, customer retention, or customer satisfaction), brands can demonstrate the real value of their social media efforts.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Managing and analyzing multiple channels using only native analytics tools is a long and demanding task. That\u2019s why many teams opt to use social media monitoring tools, which consolidate data from all platforms in a single, clear dashboard.<br><br>Thanks to that, social media analytics becomes smoother, and it\u2019s much easier to gather, compare, and interpret insights.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2bb625a82d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2bb625a82d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"701\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-analysis-benfits.png\" alt=\"Infographic illustrating the benefits of social media analysis, such as measuring performance, understanding audience behavior, analyzing sentiment, tracking competitors, and improving marketing strategy.\" class=\"wp-image-180498\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-analysis-benfits.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-analysis-benfits-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-analysis-benfits-300x329.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-analysis-benfits-145x159.png 145w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/social-media-analysis-benfits-82x90.png 82w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Let\u2019s explore this deeper:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Spot trends early<\/strong><\/h3>\n\n\n\n<p>Social media moves fast. Trending topics, emerging platforms, or viral content formats can suddenly gain popularity overnight.&nbsp;<\/p>\n\n\n\n<p>Engagement metrics, such as shares and saves, indicate high-quality, valuable content that audiences want to revisit.&nbsp;<\/p>\n\n\n\n<p>By closely monitoring analytics, you can identify which platforms are gaining traction and which content resonates most with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Understand audience sentiment<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Sentiment analysis<\/a> helps determine whether conversations around your brand are positive, negative, or neutral.\u00a0<\/p>\n\n\n\n<p>Tracking sentiment over time shows whether customers are satisfied or if issues are starting to appear.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Measure what works<\/strong><\/h3>\n\n\n\n<p>Without analytics, you\u2019re essentially flying blind.&nbsp;<\/p>\n\n\n\n<p>Performance metrics show which posts, campaigns, and strategies deliver results, and which ones don\u2019t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prove ROI and business impact<\/strong><\/h3>\n\n\n\n<p>Social media analytics helps you demonstrate the real business value of your work by connecting social metrics with website traffic, leads, conversions, and sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inform strategy and product decisions<\/strong><\/h3>\n\n\n\n<p>Social data reveals customer pain points, unmet needs, and opportunities that help shape marketing, product, and customer experience strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gain competitive intelligence<\/strong><\/h3>\n\n\n\n<p>Analytics lets you benchmark your performance against competitors and identify gaps, strengths, and positioning opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Manage crises in real time<\/strong><\/h3>\n\n\n\n<p>Monitoring mentions and sentiment enables you to detect potential crises early and respond effectively before they escalate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Create ready-to-use reports<\/strong><\/h3>\n\n\n\n<p>Analytics tools simplify reporting by turning complex data into clear, shareable insights for stakeholders.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start turning social data into results!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=369\" class=\"acf-simple-cta__btn\" target=\"\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-do-social-media-analytics-step-by-step-with-brand24\"><strong>How to Do Social Media Analytics: Step-by-Step with Brand24<\/strong><\/h2>\n\n\n\n<p>This step-by-step framework shows how social media analytics works in real life using Brand24\u2019s capabilities.&nbsp;<\/p>\n\n\n\n<p>Brand24 is designed for social media marketers, marketing teams, and enterprise brands that need actionable insights.<\/p>\n\n\n\n<p>The goal of this tool is simple:&nbsp;<\/p>\n\n\n\n<p>Help you analyze social media data across multiple social media channels, understand what actually impacts performance, and turn insights into better business decisions.<\/p>\n\n\n\n<p>Here\u2019s the workflow I recommend if you want analytics to stay practical:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Collect<\/strong> social media data (owned + earned)<\/li>\n\n\n\n<li><strong>Filter<\/strong> it to the audience, market, and timeframe you care about<\/li>\n\n\n\n<li><strong>Analyze<\/strong> patterns, benchmarks, and anomalies<\/li>\n\n\n\n<li><strong>Decide<\/strong> what actions to take (content, messaging, budget, CX, PR)<\/li>\n\n\n\n<li><strong>Report<\/strong> results in a format that stakeholders actually use<\/li>\n\n\n\n<li><strong>Apply <\/strong>changes based on data<\/li>\n<\/ol>\n\n\n\n<p>A good example is Uber, which used social listening insights to improve its offerings and achieved a <strong>24% increase in online exposure<\/strong>.&nbsp;<\/p>\n\n\n<style>.acf-testimonial{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-testimonial{padding:62px 91px}}.acf-testimonial__logos{margin-bottom:20px}@media(min-width: 768px){.acf-testimonial__logos{margin-bottom:36px}}.acf-testimonial__question{font-family:\"Inter\",sans-serif;font-size:20px;line-height:28px;font-weight:700;margin-bottom:15px;max-width:450px}@media(min-width: 768px){.acf-testimonial__question{font-size:24px;line-height:32px}}@media(min-width: 768px){.acf-testimonial__question{margin-bottom:25px}}.acf-testimonial__answer{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:36px}@media(min-width: 768px){.acf-testimonial__answer{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-testimonial__answer{margin-bottom:60px}}.acf-testimonial__answer:last-child{margin-bottom:0}@media(min-width: 576px){.acf-testimonial__row{display:flex;gap:25px;align-items:center}}.acf-testimonial__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px;background-color:#c2dcce}@media(min-width: 768px){.acf-testimonial__author-image{width:80px;height:80px;margin-bottom:0}}.acf-testimonial__author-image img{width:100%;height:100%;object-fit:cover}.acf-testimonial__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-testimonial__author-name{font-size:18px;line-height:140%}}.acf-testimonial__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-testimonial__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-testimonial__author-position{font-size:18px}}.acf-testimonial__button{margin-top:30px;flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}@media(min-width: 768px){.acf-testimonial__button{margin-top:60px}}.acf-testimonial__button:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-testimonial__button:focus-visible{outline:2px solid #00ef88}.acf-testimonial--primary{background-color:#00ef88}.acf-testimonial--primary .acf-testimonial__question,.acf-testimonial--primary .acf-testimonial__answer,.acf-testimonial--primary .acf-testimonial__author-name,.acf-testimonial--primary .acf-testimonial__author-position{color:#000}.acf-testimonial--primary .acf-testimonial__button{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-testimonial--primary .acf-testimonial__button:hover{background-color:#171717}.acf-testimonial--violet{background-color:#000}.acf-testimonial--violet .acf-testimonial__question,.acf-testimonial--violet .acf-testimonial__answer,.acf-testimonial--violet .acf-testimonial__author-name,.acf-testimonial--violet .acf-testimonial__author-position{color:#fff}.acf-testimonial--violet .acf-testimonial__author-image{background-color:#22272a}.acf-testimonial--violet .acf-testimonial__logo--b24 svg path,.acf-testimonial--violet .acf-testimonial__separator svg path{fill:#fff}.acf-testimonial--violet .acf-testimonial__button{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-testimonial--violet .acf-testimonial__button:hover{background-color:#bf00ff}<\/style><div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">\u00a0\u201cAt Uber, we use social listening daily, which allows us to understand how our users feel about the changes we\u2019re implementing. As soon as we introduce a modification, we know which parts are greeted with enthusiasm and which need more work.\u201d<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Krzysiek-Radoszewski-.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Krzysiek-Radoszewski-.jpeg 200w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Krzysiek-Radoszewski--12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Krzysiek-Radoszewski--60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Krzysiek-Radoszewski--64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Krzysiek-Radoszewski--159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Krzysiek-Radoszewski--48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Krzysiek-Radoszewski--42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Krzysiek-Radoszewski--90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Krzysiek-Radoszewski--80x80.jpeg 80w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Krzysiek Radoszewski                             <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Marketing Lead, Central &#038; Eastern Europe at Uber<\/div>\n                    <\/div>\n    <\/div>\n        <a class=\"acf-testimonial__button\" href=\"https:\/\/brand24.com\/case-study\/uber-technologies\/\" target=\"\">Read full case study<\/a>\n    <\/div>\n\n\n\n<p>Now let\u2019s apply it in real life.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"create-a-project\"><strong>01. Create a Project&nbsp;<\/strong><\/h3>\n\n\n\n<p>Start with a clearly defined project, which means choosing the right \u201ekeyword\u201d you want to monitor.&nbsp;<\/p>\n\n\n\n<p><strong>What to include in your Brand24 project:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand name and product or service names<\/li>\n\n\n\n<li>Branded hashtags and social media campaign hashtags<\/li>\n\n\n\n<li>Key spokespersons, founders, or executives<\/li>\n\n\n\n<li>Competitor names or industry keywords<\/li>\n\n\n\n<li>Common misspellings and brand variations<\/li>\n<\/ul>\n\n\n\n<p>This setup allows Brand24 to track brand mentions across social media networks and other digital sources. Including both tagged mentions (for example, @brand on X\/Twitter) and untagged conversations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choose-filtering-option\"><strong>02. Choose filtering option<\/strong><\/h3>\n\n\n\n<p>Brand24 aggregates data from multiple platforms into a single dashboard, making in-depth analysis and enterprise-level reporting possible.<\/p>\n\n\n\n<p><strong>Social media platforms and data sources monitored include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social platforms such as Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and Reddit<\/li>\n\n\n\n<li>Blogs and online media<\/li>\n\n\n\n<li>News outlets<\/li>\n\n\n\n<li>Forums, reviews, and discussion platforms<\/li>\n<\/ul>\n\n\n\n<p>Once data collection is active, the next step is to filter the data.<\/p>\n\n\n\n<p><strong>Common filtering options you\u2019ll use:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Platform (for example, only Instagram Insights\u2013related mentions or Twitter Analytics\u2013driven conversations)<\/li>\n\n\n\n<li>Language<\/li>\n\n\n\n<li>Demographic (countries or regions)<\/li>\n\n\n\n<li>Sentiment (positive, neutral, negative)<\/li>\n\n\n\n<li>Influence and reach thresholds<\/li>\n\n\n\n<li>Time range<\/li>\n<\/ul>\n\n\n\n<p>Filtering helps you focus on the target audience, specific social channels, or emerging trends that matter most to your business objectives.&nbsp;<\/p>\n\n\n\n<p>For example, you can isolate English-language conversations in Europe about pricing or customer experience to support regional strategy decisions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2bb625b6e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2bb625b6e4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-tools-2.jpeg\" alt=\"Filtering option available in the Brand24 panel - categorize all mentions and find ones that matters\" class=\"wp-image-180506\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-tools-2.jpeg 370w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-tools-2-6x12.jpeg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-tools-2-300x623.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-tools-2-77x159.jpeg 77w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-tools-2-43x90.jpeg 43w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>I also really like that you can save filters, so you can reuse them in another project and avoid wasting time applying the same filters.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"analyze-data\"><strong>03. Analyze data&nbsp;<\/strong><\/h3>\n\n\n\n<p>Collecting data is only the starting point. Social media analytics begins when you start analyzing data at scale.<\/p>\n\n\n\n<p>Brand24 supports this stage with AI-driven insights that help move beyond surface-level metrics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Audience demographics<\/strong><\/h4>\n\n\n\n<p>Mentions gathered across social media provide valuable insights into your audience demographics. This information allows you to better understand who is talking about your brand and how to tailor your communication accordingly.<\/p>\n\n\n\n<p>Brand24\u2019s Demographics Panel (available for Pro users) reveals deeper audience insights, including age, income level, education, employment status, interests, and geography.&nbsp;<\/p>\n\n\n\n<p>Key demographic insights available:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Age, gender &amp; location<\/strong> \u2013 understand the age range and purchasing power of your audience<\/li>\n\n\n\n<li><strong>Income level<\/strong> \u2013 see what percentage of your reach comes from each income group<\/li>\n\n\n\n<li><strong>Education &amp; occupation breakdown<\/strong> \u2013 see professional background and job status<\/li>\n\n\n\n<li><strong>Interests<\/strong> \u2013 identify shared interests and topics connected to your brand<\/li>\n\n\n\n<li><strong>Geographic reach<\/strong> \u2013 discover which countries and regions drive visibility<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2bb625ba6e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2bb625ba6e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"915\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-audience-demographics.jpeg\" alt=\"Audience demographics analysis by Brand24 - uncover who are your audience \" class=\"wp-image-180502\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-audience-demographics.jpeg 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-audience-demographics-1140x802.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-audience-demographics-1536x1081.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-audience-demographics-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-audience-demographics-300x211.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-audience-demographics-226x159.jpeg 226w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-audience-demographics-90x63.jpeg 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>With the demographic panel, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stop wasting budget by targeting audiences that don\u2019t engage<\/li>\n\n\n\n<li>Improve ROI by aligning messaging with real audience profiles<\/li>\n\n\n\n<li>Support global and local strategies across multiple markets<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Identify patterns<\/strong><\/h4>\n\n\n\n<p>Look for recurring themes across social interactions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Topics mentioned most often<\/li>\n\n\n\n<li>Repeated customer questions or objections<\/li>\n\n\n\n<li>content themes that drive engagement metrics<\/li>\n<\/ul>\n\n\n\n<p>With AI Topic Analysis, you\u2019ll see all the main topics people are talking about in one Dashboard, categorized and analysed (number of mentions, reach, share of voice, and sentiment).&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2bb625bdd6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2bb625bdd6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"676\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-social-listening.jpeg\" alt=\"AI topics analysis by Brand24 - main topics people are talking about\" class=\"wp-image-180501\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-social-listening.jpeg 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-social-listening-1140x593.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-social-listening-1536x799.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-social-listening-2048x1066.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-social-listening-18x9.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-social-listening-300x156.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-social-listening-248x129.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-social-listening-90x47.jpeg 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>These patterns help refine your content strategy and social media efforts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Benchmark performance<\/strong><\/h4>\n\n\n\n<p>Compare performance across time and competitors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mention the volume this month vs last month<\/li>\n\n\n\n<li>sentiment trends over time<\/li>\n\n\n\n<li>share of voice compared to competitors<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2bb625c0e0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2bb625c0e0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1033\" height=\"632\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-competitors.jpeg\" alt=\"Comparison of two projects conducted by Brand24 - social media analysis \" class=\"wp-image-180499\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-competitors.jpeg 1033w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-competitors-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-competitors-300x184.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-competitors-248x152.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-competitors-90x55.jpeg 90w\" sizes=\"auto, (max-width: 1033px) 100vw, 1033px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>With the Comparison tab, you can benchmark multiple projects, helping you explore high-level performance trends or drill down into specific metrics for deeper insights.<\/p>\n\n\n\n<p><strong>Detect unusual events<\/strong><\/p>\n\n\n\n<p>Monitor sudden increases in mentions and identify buzz around your brand as it happens. Brand24\u2019s event detection helps you spot unusual activity immediately.<\/p>\n\n\n\n<p>This is especially useful when an influencer mentions your brand, a piece of content goes viral, or an unexpected conversation starts gaining traction.<\/p>\n\n\n\n<p>Brand24 helps surface anomalies such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sudden spikes in brand mentions<\/li>\n\n\n\n<li>Unexpected drops in sentiment<\/li>\n\n\n\n<li>Unusual conversations that may signal potential risks or new opportunities<\/li>\n<\/ul>\n\n\n\n<p>With Storm Alert, you can receive real-time notifications via email or Slack about sudden fluctuations in mentions or sentiment so that you can respond instantly.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze your social media!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=369\" class=\"acf-simple-cta__btn\" target=\"\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"turn-insights-into-actions\"><strong>04. Turn insights into actions&nbsp;<\/strong><\/h3>\n\n\n\n<p>Insights from social conversations often highlight unmet needs, product friction, or messaging gaps, making social media analytics a valuable input for customer experience and product decisions.<\/p>\n\n\n\n<p>Brand24\u2019s AI Brand Assistant helps translate social media analytics into practical recommendations that support marketing strategy, reputation management, and performance tracking.<\/p>\n\n\n\n<p>Common actions based on AI insights include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adjusting content strategy<\/strong> by prioritizing formats and topics that drive engagement metrics and positive brand sentiment<\/li>\n\n\n\n<li><strong>Improving messaging<\/strong> when sentiment analysis reveals confusion or dissatisfaction around a feature or campaign<\/li>\n\n\n\n<li><strong>Optimizing budgets and channels<\/strong> by shifting focus toward platforms that deliver more substantial reach and interaction<\/li>\n\n\n\n<li><strong>Monitoring brand sentiment proactively<\/strong> with alerts for sudden negative changes<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2bb625c5dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2bb625c5dc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"806\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-AI-Insights.jpeg\" alt=\"AI insights analysis conducted by Brand24 for Bad Bunny project\" class=\"wp-image-180503\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-AI-Insights.jpeg 928w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-AI-Insights-14x12.jpeg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-AI-Insights-300x261.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-AI-Insights-183x159.jpeg 183w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Social-Media-Analysis-AI-Insights-90x78.jpeg 90w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Using this insight, the team adjusted its content mix:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fewer sales-driven posts,<\/li>\n\n\n\n<li>more educational and problem-solving content,<\/li>\n\n\n\n<li>clearer CTAs aligned with audience intent.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">What&#8217;s best is that they are valued not only by the marketing team.<br><br>By combining social sentiment with first-hand customer feedback, brands can identify common pain points, evaluate product changes, and improve overall customer service. <br><br>Teams that use social sentiment to drive product updates often see higher customer retention and long-term loyalty because decisions are based on actual conversations and user needs, rather than guesswork.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choose-your-reporting-format\"><strong>05. Choose your reporting format<\/strong><\/h3>\n\n\n\n<p>Reporting is a crucial part of social media analytics. Especially when you need to share insights with stakeholders, leadership, or other teams, because different objectives require different perspectives, your social media analytics reports should be tailored to your specific goals.<\/p>\n\n\n\n<p>Common reporting formats include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Executive summary<\/strong> \u2013 a high-level overview of performance, key metrics, and overall business impact<\/li>\n\n\n\n<li><strong>Monthly performance report<\/strong> \u2013 trends over time, follower growth, sentiment changes, and platform comparisons<\/li>\n\n\n\n<li><strong>Campaign performance report<\/strong> \u2013 hashtag reach, earned engagement, sentiment results, and campaign effectiveness<\/li>\n\n\n\n<li><strong>Reputation or crisis report<\/strong> \u2013 timelines, sentiment shifts, root causes, and response actions<\/li>\n<\/ul>\n\n\n\n<p>Using automated reporting tools can save time by collecting social media analytics data from multiple platforms in one place. Brand24 allows you to export reports in formats such as <strong>PDF, PPTX, and Excel<\/strong>, making it easy to share insights with marketing teams, leadership, and external partners.&nbsp;<\/p>\n\n\n\n<p>Reports can also be fully customized to match your goals, audience, and brand identity (by adding your logo, colors, and preferred layout).<\/p>\n\n\n<style>.acf-downloads{border-radius:20px;background-color:#e8f4ee;padding:30px 20px}@media(min-width: 768px){.acf-downloads{padding:41px 44px 33px 50px}}.acf-downloads__header{display:flex;align-items:center;gap:20px;margin-bottom:15px}@media(min-width: 768px){.acf-downloads__header{margin-bottom:25px}}.acf-downloads__title{font-size:18px;line-height:20px;font-weight:600}.acf-downloads__download a{display:flex;gap:20px;align-items:center;font-size:18px;line-height:34px;text-decoration:none;color:#000 !important;text-decoration-color:#000 !important;font-weight:500 !important}.acf-downloads__download a:hover{text-decoration:underline !important}.acf-downloads__download a svg{flex-shrink:0}.acf-downloads--primary{background-color:#00ef88}.acf-downloads--primary .acf-downloads__title,.acf-downloads--primary .acf-downloads__download a{color:#000}.acf-downloads--primary .acf-downloads__download svg path{fill:#000}.acf-downloads--violet{background-color:#000}.acf-downloads--violet .acf-downloads__title,.acf-downloads--violet .acf-downloads__download a{color:#fff !important}.acf-downloads--violet .acf-downloads__download svg path{fill:#bf00ff}.acf-downloads--violet .acf-downloads__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-downloads acf-downloads--default\">\n            <div class=\"acf-downloads__header\">\n                            <div class=\"acf-downloads__icon\">\n                    <svg width=\"27\" height=\"28\" viewBox=\"0 0 27 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M3.48387 25.375H6.09677V28H3.48387C1.5623 28 0 26.4305 0 24.5V3.5C0 1.56953 1.5623 0 3.48387 0H12.4929C13.4183 0 14.3056 0.366406 14.9589 1.02266L19.8853 5.97187C20.5385 6.62812 20.9032 7.51953 20.9032 8.44922V16.625H18.2903V8.75H13.9355C12.972 8.75 12.1935 7.96797 12.1935 7V2.625H3.48387C3.00484 2.625 2.6129 3.01875 2.6129 3.5V24.5C2.6129 24.9813 3.00484 25.375 3.48387 25.375ZM9.58065 19.25H11.3226C13.0046 19.25 14.371 20.6227 14.371 22.3125C14.371 24.0023 13.0046 25.375 11.3226 25.375H10.4516V27.125C10.4516 27.6063 10.0597 28 9.58065 28C9.10161 28 8.70968 27.6063 8.70968 27.125V20.125C8.70968 19.6437 9.10161 19.25 9.58065 19.25ZM11.3226 23.625C12.0466 23.625 12.629 23.0398 12.629 22.3125C12.629 21.5852 12.0466 21 11.3226 21H10.4516V23.625H11.3226ZM16.5484 19.25H18.2903C19.7329 19.25 20.9032 20.4258 20.9032 21.875V25.375C20.9032 26.8242 19.7329 28 18.2903 28H16.5484C16.0694 28 15.6774 27.6063 15.6774 27.125V20.125C15.6774 19.6437 16.0694 19.25 16.5484 19.25ZM18.2903 26.25C18.7694 26.25 19.1613 25.8563 19.1613 25.375V21.875C19.1613 21.3937 18.7694 21 18.2903 21H17.4194V26.25H18.2903ZM22.6452 20.125C22.6452 19.6437 23.0371 19.25 23.5161 19.25H26.129C26.6081 19.25 27 19.6437 27 20.125C27 20.6063 26.6081 21 26.129 21H24.3871V22.75H26.129C26.6081 22.75 27 23.1437 27 23.625C27 24.1063 26.6081 24.5 26.129 24.5H24.3871V27.125C24.3871 27.6063 23.9952 28 23.5161 28C23.0371 28 22.6452 27.6063 22.6452 27.125V20.125Z\" fill=\"black\"\/>\n<\/svg>                <\/div>\n                        <div class=\"acf-downloads__title\">Check all reports option, download it now:\u00a0<\/div>\n        <\/div>\n                <div class=\"acf-downloads__downloads\">\n                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/app.brand24.com\/report\/generator\/?prid=dbf3e3e4-3572-4937-82cd-2a1f3fdfd318\" target=\"_blank\">\n                            <span>[Marketing] Report Example<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/rb5agtq\" target=\"_blank\">\n                            <span>[Marketing] PDF Report<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/ljs0aet\" target=\"_blank\">\n                            <span>[Marketing] Competitor Comparison Report<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                    <\/div>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-look-for-in-social-media-analytics-tools\"><strong>What to look for in social media analytics tools<\/strong>?<\/h2>\n\n\n\n<p>In 2026, social media analysis integrates artificial intelligence (AI), social listening, and competitive intelligence to enhance insights.<\/p>\n\n\n\n<p>But when marketers choose the right one, I recommend checking three areas that make analysis faster and more professional.&nbsp;<\/p>\n\n\n\n<p>Many teams complement listening tools with scheduling or BI platforms, depending on their workflow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1) One dashboard for multiple platforms<\/strong><\/h3>\n\n\n\n<p>Switching dashboards and relying only on native analytics tools is time-consuming, and it makes it harder to compare performance across social channels.<\/p>\n\n\n\n<p>A good tool should help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect multiple social media platforms<\/li>\n\n\n\n<li>Compare overall social media performance across channels<\/li>\n\n\n\n<li>See differences in performance metrics by platform or campaign<\/li>\n\n\n\n<li>Keep your relevant data in one place<\/li>\n<\/ul>\n\n\n\n<p>This is especially important when running marketing campaigns across multiple social media channels and needing a single view for reporting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Automation that saves time<\/strong><\/h3>\n\n\n\n<p>Don\u2019t waste your time on manual work, which can be automated.<\/p>\n\n\n\n<p>Look for automation across:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>data collection<\/li>\n\n\n\n<li>alerts for spikes in brand mentions or sentiment drops (useful for emerging trends and crisis prevention)<\/li>\n\n\n\n<li>AI summaries that speed up analyzing data<\/li>\n\n\n\n<li>reporting workflows (scheduled exports, recurring updates)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) Reporting options that people actually use<\/strong><\/h3>\n\n\n\n<p>Many marketers spend too much time creating social media analytics reports. A solid reporting option should help you export insights in formats that are easy to share.<\/p>\n\n\n\n<p>Regularly generating social media analytics reports can help track performance and inform future strategies. With Brand24, you can generate ready-to-share reports (for example, PDF and Excel exports) without rebuilding the same report every month.&nbsp;<\/p>\n\n\n\n<p>This makes it easier to communicate results with marketing teams, leadership, or clients ;).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-social-media-analytics-software\"><strong>Best social media analytics software:<\/strong><\/h2>\n\n\n\n<p>I\u2019m focusing on tools that support analysis and insights, not on scheduling or publishing.<\/p>\n\n\n\n<p>Here you can find an audio comparison of my best social media analysis software:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Tool<\/strong><\/td><td><strong>Best for<\/strong><\/td><td><strong>Key strengths<\/strong><\/td><td><strong>Type of analysis<\/strong><\/td><\/tr><tr><td><strong>Brand24<\/strong><\/td><td>Social listening &amp; sentiment analysis<\/td><td>Real-time monitoring, sentiment score, topic analysis, alerts<\/td><td>Earned media, brand health, competitor analysis<\/td><\/tr><tr><td><strong>Google Analytics<\/strong><\/td><td>ROI &amp; website impact<\/td><td>Traffic, conversions, attribution<\/td><td>Conversion &amp; performance analysis<\/td><\/tr><tr><td><strong>HubSpot<\/strong><\/td><td>Lead-driven reporting<\/td><td>CRM + social data, funnel tracking<\/td><td>Business &amp; revenue-focused analysis<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>1) Brand24<\/strong><\/h3>\n\n\n\n<p>Brand24 is a social media monitoring tool built for social listening and advanced analytics.<br>It helps brands understand what people say online, how they feel about it, and how those conversations impact brand perception.<\/p>\n\n\n\n<p>Instead of scheduling or publishing content, Brand24 focuses on analyzing earned conversations across 30+ digital channels, including social media platforms, blogs, news sites, forums, reviews, and podcasts.<\/p>\n\n\n\n<p>Key capabilities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>real-time <strong>social listening<\/strong> for tagged and untagged brand mentions<\/li>\n\n\n\n<li><strong>sentiment analysis<\/strong> to track brand health and perception changes<\/li>\n\n\n\n<li><strong>topic analysis<\/strong> to identify trends and conversation drivers<\/li>\n\n\n\n<li><strong>share of voice<\/strong> and competitor visibility<\/li>\n\n\n\n<li><strong>real-time alerts<\/strong> for sudden spikes in mentions or negative sentiment<\/li>\n<\/ul>\n\n\n\n<p>Brand24 is best suited for teams that need actionable insights, reputation monitoring, and in-depth <a href=\"https:\/\/brand24.com\/blog\/target-audience-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">audience analysis<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze your social media!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=369\" class=\"acf-simple-cta__btn\" target=\"\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-analytics\"><strong>2) Google Analytics<\/strong><\/h3>\n\n\n\n<p>Google Analytics is a free and essential tool.<\/p>\n\n\n\n<p>It won\u2019t show you likes or comments, but it will show you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web traffic from social media platforms<\/li>\n\n\n\n<li>What social users do on your site<\/li>\n\n\n\n<li>Which campaigns drive conversions<\/li>\n\n\n\n<li>How social contributes to business outcomes<\/li>\n<\/ul>\n\n\n\n<p>For me, the best option is to combine GA with social listening tools to have a broader view.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hubspot\"><strong>3) HubSpot<\/strong><\/h3>\n\n\n\n<p>HubSpot is valuable when your social media efforts are closely connected to lead generation and CRM workflows.<\/p>\n\n\n\n<p>It focused on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead generation and attribution from social media campaigns<\/li>\n\n\n\n<li>Integration with CRM data to track contacts, deals, and customer interactions<\/li>\n\n\n\n<li>Performance tracking across the sales funnel, from engagement to conversion<\/li>\n\n\n\n<li>Marketing automation and email campaign integration<\/li>\n<\/ul>\n\n\n\n<p>Personally, I prefer social listening and sentiment analysis tools over traditional social media management tools for social media analysis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">1. What is the difference between social media analytics and social listening?<\/h4>\n\n\n\n<p>The main difference is what each approach focuses on.<\/p>\n\n\n\n<p><strong>Social media analytics<\/strong> answers one question: <em>how is your content performing?<\/em> It examines metrics such as reach, engagement, clicks, and follower growth to assess the effectiveness of your social media efforts.<\/p>\n\n\n\n<p><strong>Social listening<\/strong>, on the other hand, focuses on <em>what people are saying and how they feel about it<\/em>. It tracks brand mentions, conversations, and sentiment across social media and the wider web.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Social listening is a valuable part of social media analytics. Performance metrics reveal what is working, while social listening explains why\u2014providing marketers with a clearer picture of audience behavior and brand perception.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. How often should you analyze social media data?<\/h4>\n\n\n\n<p>At a minimum, social media analytics should be reviewed monthly to track trends and performance changes.<\/p>\n\n\n\n<p>For active brands and marketing teams, ongoing <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media monitoring<\/a> is key, with weekly check-ins for engagement and sentiment and real-time alerts for sudden spikes or risks. Campaigns and product launches often require daily analysis.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Can social media analytics really prove ROI?<\/h4>\n\n\n\n<p>Yes, when combined with tools like Google Analytics or CRM systems, social media analytics can connect campaigns to website traffic, leads, and conversions.<\/p>\n\n\n\n<p>Tracking clicks, conversion rates, and assisted conversions helps show how social media efforts contribute to business outcomes, not just visibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. How do you do a competitive analysis on social media?<\/h4>\n\n\n\n<p>To do a competitive analysis on social media, start by identifying your main competitors and the platforms where they are most active. Track key metrics such as mentions, reach, engagement, sentiment, and share of voice. Analyze competitors\u2019 content strategies, audience reactions, and influencer mentions. Comparing performance over time helps you spot trends, gaps, and opportunities to improve your own social media strategy.<\/p>\n\n\n\n<p>To learn more, read our complete guide on creating a <a href=\"https:\/\/brand24.com\/blog\/competitive-analysis-report\/\" target=\"_blank\" rel=\"noopener\" title=\"\">competitive analysis report<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Do you need paid tools to do social media analytics?<\/h4>\n\n\n\n<p>You can start with native analytics tools such as Facebook Insights or Instagram Insights, but they offer limited visibility and require manual comparison across platforms.<\/p>\n\n\n\n<p>Paid social media analytics tools make analysis more scalable by consolidating data, automating reporting, and providing insights like sentiment analysis and share of voice.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. How does AI improve social media analytics?<\/h4>\n\n\n\n<p>AI helps analyze large volumes of social media data more efficiently by detecting patterns, changes in sentiment, anomalies, and emerging trends.<\/p>\n\n\n\n<p>Instead of manually scanning dashboards, AI surfaces key data, helping teams move from data to action more quickly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L'analyse des m\u00e9dias sociaux vous aidera \u00e0 tirer le meilleur parti de votre strat\u00e9gie de m\u00e9dias sociaux ! Apprenez \u00e0 effectuer une analyse et faites passer votre marketing au niveau sup\u00e9rieur !<\/p>","protected":false},"author":34,"featured_media":144964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[102,60,3807],"class_list":["post-125304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-social-media-analysis","tag-social-media-analytics","tag-social-media-analytics-tools"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marta","cf_author_last_name":"Pinkowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/125304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=125304"}],"version-history":[{"count":77,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/125304\/revisions"}],"predecessor-version":[{"id":181492,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/125304\/revisions\/181492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/144964"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=125304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=125304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=125304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}