{"id":126663,"date":"2024-06-28T14:25:49","date_gmt":"2024-06-28T12:25:49","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=126663"},"modified":"2026-07-17T15:01:16","modified_gmt":"2026-07-17T13:01:16","slug":"comment-mesurer-la-part-de-voix","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/how-to-measure-the-share-of-voice\/","title":{"rendered":"Share of Voice: Definition, Formula, Tools [2026 Guide]"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Nielsen&#8217;s Global Trust in Advertising states that <strong>63% of customers<\/strong> are more willing to buy from familiar brands.<\/p>\n\n\n\n<p>I analyzed <strong>5,699 online mentions<\/strong> about share of voice using Brand24 social listening tool, and the biggest finding was this: the conversation around share of voice in AI search is now <strong>3.4\u00d7 larger<\/strong> than traditional SoV discussions. <\/p>\n\n\n\n<p>This guide explains what that means for how you grow and measure your share of voice in 2026.<\/p>\n<\/blockquote>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What is share of voice?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Share of Voice (SOV) is the percentage of the total online conversation or visibility your brand gets compared to your competitors, in social media, search, PR, ads, and AI chatbot responses.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What is AI share of voice?<\/p>\n                    <p class=\"acf-key-takeaways__text\">AI Share of Voice is a new metric that measures how often your brand is cited or recommended in responses from ChatGPT, Google AI Overviews, Gemini, and Perplexity, compared to competitors.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What is excess SOV and why is it important?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Excess Share of Voice (ESOV) happens when your share of voice is higher than your market share. It\u2019s one of the best indicators of future growth! Brands with positive ESOV tend to consistently grow faster than the market.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">How often do marketers talk about AI SoV?<\/p>\n                    <p class=\"acf-key-takeaways__text\">According to Brand24&#039;s 2026 research, 82% of online SOV discussions now have an AI angle, with #geo, #aisearch, and #aeo dominating the hashtag conversation.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Why is measuring share of voice important?<\/p>\n                    <p class=\"acf-key-takeaways__text\">With 71% of consumers more likely to buy from brands they recognize on social media (Sprout Social Index 2026), share of voice (SOV) plays a direct role in boosting purchase intent.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition\">What is share of voice? Definition<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Share of voice (SOV)<\/strong> is a marketing metric that shows how much of the total conversation or visibility in a market your brand owns compared to competitors. <br><br>It&#8217;s usually shown as a percentage: the higher your SOV, the more authority your brand has within its niche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"where-measure\"><strong>Where can you measure share of voice? <\/strong><\/h3>\n\n\n\n<p>The answer is very simple! You can measure SOV in any channel where brands compete for attention:<\/p>\n\n\n<style>.wp-block-table.is-style-comparison-table{text-align:left;border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.wp-block-table.is-style-comparison-table thead{border-bottom:none}.wp-block-table.is-style-comparison-table tfoot{border-top:none}.wp-block-table.is-style-comparison-table table{width:100%;min-width:582px;margin:0;border:none;border-collapse:collapse}.wp-block-table.is-style-comparison-table th,.wp-block-table.is-style-comparison-table td{padding:14px 20px;font-size:14px;line-height:18px;border:none;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.wp-block-table.is-style-comparison-table th:last-child,.wp-block-table.is-style-comparison-table td:last-child{border-right:none}.wp-block-table.is-style-comparison-table th p,.wp-block-table.is-style-comparison-table td p{font-size:14px !important;line-height:18px;margin-bottom:0}.wp-block-table.is-style-comparison-table th strong,.wp-block-table.is-style-comparison-table td strong{font-weight:700}.wp-block-table.is-style-comparison-table th,.wp-block-table.is-style-comparison-table tfoot tr{font-size:16px;line-height:30px;font-weight:700;text-align:left;background:none}@media(max-width: 768px){.wp-block-table.is-style-comparison-table th,.wp-block-table.is-style-comparison-table tfoot tr{font-size:14px !important;line-height:18px !important}}.wp-block-table.is-style-comparison-table tbody tr:nth-child(even){background-color:#e8f4ee}.wp-block-table.is-style-comparison-table tbody tr:last-child td{border-bottom:none}.wp-block-table.is-style-comparison-table td img{display:block;max-width:91px;height:auto;margin-bottom:8px;margin-left:unset;margin-right:unset;margin-top:8px}.wp-block-table.is-style-comparison-table td img:first-of-type{margin-top:0}.wp-block-table.is-style-comparison-table .has-text-align-center{text-align:center}.wp-block-table.is-style-comparison-table .has-text-align-right{text-align:right}.wp-block-table.is-style-comparison-table .has-text-align-left{text-align:left}.wp-block-table.is-style-comparison-table td a{font-weight:400 !important;text-decoration:underline !important}.wp-block-table.is-style-comparison-table td a:hover{text-decoration:none !important}.wp-block-table.has-row-numbers thead th:first-child,.wp-block-table.has-row-numbers tbody td:first-child,.wp-block-table.has-row-numbers tfoot td:first-child{padding-left:70px}.wp-block-table.has-row-numbers tbody{counter-reset:comparison-table-row}.wp-block-table.has-row-numbers tbody td:first-child{position:relative}.wp-block-table.has-row-numbers tbody td:first-child::before{counter-increment:comparison-table-row;content:counter(comparison-table-row);position:absolute;left:20px;top:50%;transform:translateY(-50%);display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:14px;line-height:1em;font-weight:700}<\/style>\n<figure class=\"wp-block-table is-style-comparison-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Channel<\/th><th>What can you measure with SOV?<\/th><\/tr><\/thead><tbody><tr><td><strong>Social media<\/strong><\/td><td>Your share of mentions, engagement, or conversations vs. competitors<\/td><\/tr><tr><td><strong>Search\/SEO<\/strong><\/td><td>Your share of keyword rankings, clicks, or overall <a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand visibility<\/a> in search<\/td><\/tr><tr><td><strong>AI Search<\/strong><\/td><td>How often your brand is cited or recommended in ChatGPT, Gemini, Perplexity, Google AI Overview responses, and other LLMs<\/td><\/tr><tr><td><strong>PR &amp; Media<\/strong><\/td><td>The media coverage your brand earns compared to others in your space<\/td><\/tr><tr><td><strong>Advertising<\/strong><\/td><td>Your portion of total ad spend or impressions across TV, digital, print, or OOH<\/td><\/tr><tr><td><strong>E-commerce<\/strong><\/td><td>Your share of product impressions, sponsored placements, or reviews on marketplaces<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-interpret\">How to interpret share of voice?<\/h3>\n\n\n\n<p>Share of voice tells you how visible your brand is. It won&#8217;t show whether you are efficient or profitable. It\u2019s more of an early signal that growth might be coming, not a measure of it.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\ud83d\udca1 <strong>My tip<\/strong>: A high SOV doesn\u2019t automatically mean your brand&#8217;s winning.<br><br>Some of the biggest mistakes I&#8217;ve seen brands make are:<br><strong>1. <\/strong>Assuming SOV is always a good thing, combining metrics that don\u2019t really match across channels<br><strong>2. <\/strong>Focusing on too short a timeframe<br><strong>3. <\/strong>Comparing against the wrong competitors<br><strong>4. <\/strong>Treating SOV like it\u2019s the same as ROI<\/p>\n\n\n\n<p>The most useful signal I recommend looking at is <strong>Excess SOV (ESOV)<\/strong>, calculated as SOV minus Share of Market (SOM):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If SOV > SOM <\/strong>\u2192 growth is likely<\/li>\n\n\n\n<li><strong>If SOV &lt; SOM <\/strong>\u2192 visibility decline is a risk<\/li>\n\n\n\n<li><strong>If SOV \u2248 SOM <\/strong>\u2192 performance is probably stable<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">One more reason to take SOV seriously: <a href=\"https:\/\/www.edelman.com\/trust\/2026\/trust-barometer\/special-report-brands\">Edelman&#8217;s 2026 Trust Barometer<\/a> found that consumers are almost <strong>2\u00d7 more willing to support a brand<\/strong>, when it\u2019s both trusted and relevant. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-share-definition\">What is AI share of voice?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>AI Share of Voice<\/strong> measures how often your brand is cited, recommended, or mentioned in AI chatbot responses (in ChatGPT, Google AI Overviews, Gemini, Perplexity, and other LLMs), compared to your competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-matter\">Why does the share of voice in AI search matter in 2026?<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" target=\"_blank\" rel=\"noopener\" title=\"\">McKinsey State of the Consumer 2026<\/a>, <strong>only 1% of sources cited by LLMs come from brand-owned websites<\/strong>. <\/p>\n\n\n\n<p>The rest comes from third-party editorial sources, reviews, and social media <strong>(5\u201322% of LLM citations)<\/strong>. So your AI share of voice is built almost entirely on what others say about you!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><a href=\"https:\/\/www.emarketer.com\/content\/social-search-usage-trends-2025\">eMarketer data from 2025<\/a> stated that <strong>66.6% of US consumers have already used social search<\/strong>: a clear sign that search is moving to the same platforms that influence LLM citations. <\/p>\n\n\n\n<p>A quick comparison of traditional SOV and AI SOV:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table><thead><tr><th>Aspect<\/th><th>Traditional share of voice<\/th><th>Share of voice in AI Search<\/th><\/tr><\/thead><tbody><tr><td><strong>Measured in<\/strong><\/td><td>Mentions, impressions, ad spend, clicks<\/td><td>Frequency of citation in LLM responses<\/td><\/tr><tr><td><strong>Where it happens<\/strong><\/td><td>Social media, search, media, ads<\/td><td>ChatGPT, Gemini, Perplexity, AI Overviews, and other AI chatbots<\/td><\/tr><tr><td><strong>You control<\/strong><\/td><td>Your content, ads, and outreach<\/td><td>Third-party sources that LLMs cite<\/td><\/tr><tr><td><strong>Key metric<\/strong><\/td><td>% of total market mentions<\/td><td>% of AI-generated answers that include your brand<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"measure-ai-sov\">How to measure share of voice in AI search? [A real example]<\/h3>\n\n\n\n<p>From what I&#8217;ve seen working with share of voice data, the brands making the most progress on AI SOV are the ones that <strong>map their competitive landscape first:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>where they already win in AI, <\/li>\n\n\n\n<li>and where no clear brand has yet claimed the space.<\/li>\n<\/ul>\n\n\n\n<p>A <a href=\"https:\/\/www.forbes.com\/\">Forbes analysis of AI visibility strategies<\/a> recommends that marketing leaders <em>&#8220;track AI share of voice, answer engine mentions, citation sources, sentiment accuracy, competitor inclusion and conversion paths&#8221;<\/em> \u2014 treating AI SOV as a core KPI alongside traditional metrics.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track Your Share of Voice!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=19\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"market-share\">Market share vs. share of voice<\/h2>\n\n\n\n<p>Market share and share of voice are sometimes confused, but they measure two very different things.<\/p>\n\n\n\n<p><strong>In simple words:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market share<\/strong>\u00a0is the % of total sales in your industry that your company brings in.<\/li>\n\n\n\n<li><strong>Share of voice<\/strong>\u00a0is how visible and talked-about your brand is compared to competitors. <\/li>\n<\/ul>\n\n\n\n<p>One is about <em>revenue<\/em>, the other is about <em>presence<\/em>.<\/p>\n\n\n\n<p><strong>A quick comparison table:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table><thead><tr><th>Aspect<\/th><th class=\"has-text-align-left\" data-align=\"left\">Market share<\/th><th class=\"has-text-align-left\" data-align=\"left\">Share of voice<\/th><\/tr><\/thead><tbody><tr><td><strong>Measures<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>% of total sales<\/strong> in the market<\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>% of brand mentions<\/strong> or visibility in the market<\/td><\/tr><tr><td><strong>Focuses on<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Revenue<\/strong> and customers<\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Visibility<\/strong> and awareness<\/td><\/tr><tr><td><strong>Tells you<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">How much of the <strong>market<\/strong> you own<\/td><td class=\"has-text-align-left\" data-align=\"left\">How much of the <strong>conversation<\/strong> you dominate<\/td><\/tr><tr><td><strong>Based on<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Sales<\/strong> data<\/td><td class=\"has-text-align-left\" data-align=\"left\">Media monitoring metrics<\/td><\/tr><tr><td><strong>Timeframe<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Reflects <strong>past performance<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Predicts <strong>future growth<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"differences\">How to interpret differences between market share and share of voice?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High SOV + Low Market Share<\/strong> \u2192 You&#8217;re investing in growth, likely to gain market share over time. <\/li>\n\n\n\n<li><strong>Low SOV + High Market Share<\/strong> \u2192 Risk of losing future sales as visibility declines. <\/li>\n\n\n\n<li><strong>SOV \u2248 Market Share<\/strong> \u2192 Balanced presence and performance. <\/li>\n\n\n\n<li><strong>SOV > Market Share (ESOV)<\/strong> \u2192 Strongest signal of upcoming growth.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"calculation\"><strong>How to calculate the share of voice?<\/strong><\/h2>\n\n\n\n<p>The core formula is simple. The tricky part (and what I&#8217;ll walk you through below) is figuring out which metric to use in each channel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"formula\">Share of voice formula<\/h3>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#e8f4ee\"><strong><strong>Share of Voice = (Your Brand Metrics \u00f7 Total Market Metrics) \u00d7 100<\/strong><\/strong><\/p>\n\n\n\n<p>&#8220;Brand metrics&#8221; can be mentions, impressions, ad spend, clicks, or keyword rankings, depending on the channel. <\/p>\n\n\n\n<p><strong>The key is consistency:<\/strong> compare the same metric type across all brands in your competitive set. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\ud83d\udca1 <strong>My tip<\/strong>:<br><br>I&#8217;d recommend starting with online brand mentions if you&#8217;re new to share of voice analysis. It&#8217;s the easiest to pull, and <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening tools<\/a> calculate it automatically the moment you add your competitors to a project.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5eb0bc6dee6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5eb0bc6dee6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/share-of-voice-brand24-1.png\" alt=\"\" class=\"wp-image-184813\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/share-of-voice-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/share-of-voice-brand24-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/share-of-voice-brand24-1-300x116.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/share-of-voice-brand24-1-248x95.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/share-of-voice-brand24-1-90x35.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An example of a share of voice comparison, looking at two different metrics side by side: reach and mention volume.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sov-seo\">Share of voice in SEO<\/h3>\n\n\n\n<p>SEO share of voice measures your brand&#8217;s search visibility as a % of total visibility for a defined keyword set.<\/p>\n\n\n\n<p>To measure it, you need an SEO tool (like Ahrefs or Semrush) that tracks keyword rankings across your brand and your competitors. I use Ahrefs for this on a weekly basis, and the steps are really simple:<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Define your keyword set (the topics where you compete for search visibility).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Set up a rank tracker for your brand and add your main competitors.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">The tool compares your visibility (based on rankings, click-through rate estimates, and search volume) to the total available visibility across all competitors.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\ud83d\udca1 <strong>My tip<\/strong>:<br><br>What I find most useful about share of voice SEO is that it gives you a warning signal before traffic numbers confirm a trend. If your SEO share is dropping, it&#8217;s time to act!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pr\"><strong>Share of voice in PR<\/strong><\/h3>\n\n\n\n<p>PR share of voice is one of the <a href=\"https:\/\/brand24.com\/blog\/brand-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand metrics<\/a> that shows how much earned media attention your brand gets in your industry compared to your competitors.<\/p>\n\n\n\n<p>Honestly, this is the trickiest SOV to calculate manually! You&#8217;d need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>track every piece of coverage, <\/li>\n\n\n\n<li>estimate each outlet&#8217;s reach, <\/li>\n\n\n\n<li>and compare across the whole industry<\/li>\n<\/ul>\n\n\n\n<p>&#8230; and all this for your brand and all your competitors simultaneously. <\/p>\n\n\n\n<p>A media monitoring tool handles this automatically. For example, Brand24 aggregates mentions from news sites, blogs, newsletters, and social platforms, and calculates your share of the total conversation.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>\ud83d\udca1<\/strong> <strong>My tip<\/strong>:<br><br>I\u2019d suggest calculating PR share of voice around your campaigns: measure a baseline for 2\u20134 weeks before launch, then compare it to the results <em>during and after<\/em>. That side-by-side view is usually the easiest way to show PR ROI to stakeholders!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ppc\"><strong>Share of voice in advertising<\/strong><\/h3>\n\n\n\n<p>PPC (pay-per-click) share of voice measures how often your ads appear compared to total available impressions for your target keywords.<\/p>\n\n\n\n<p><strong>PPC share of voice formula:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#e8f4ee\"><strong><strong><strong>PPC Share of Voice = (Your Brand Advertising \u00f7 Total Market Advertising) \u00d7 100<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2497703?hl=en\">Google Ads<\/a> refers to this metric as <strong>Impression Share<\/strong>, and you can see it right in your Google Ads dashboard. If your Impression Share drops below 70%, it usually means you\u2019re losing paid visibility to competitors.<\/p>\n\n\n\n<p><strong>To calculate PPC SOV manually, you need:<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">A list of target keywords (yours and competitors&#039;)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Your total ad spend and estimated market ad spend<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">CTR (click-through rate) data from Google Analytics or your ad platform<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Most SEO and PPC tools calculate this automatically and track it over time, which is way more useful than one-time snapshots.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track Your Share of Voice!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=19\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"research\"><strong>How do marketers discuss share of voice? [2026 study]<\/strong><\/h2>\n\n\n\n<p>To understand how practitioners and marketers are talking about share of voice in 2026, I used Brand24&#8217;s AI <a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand Assistant<\/a> to analyze <strong>5,699 online mentions<\/strong> about share of voice in social and non-social sources, covering the period June 16 \u2013 July 16, 2026. <\/p>\n\n\n\n<p>Let&#8217;s see what the data shows!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-big\">How big is the conversation around SOV?<\/h3>\n\n\n\n<p>The &#8220;share of voice&#8221; topic generated <strong>5,699 total mentions<\/strong> with a combined reach of <strong>10.0M<\/strong>. Most of the discussion is just informational (<strong>93.8% neutral<\/strong>\u00a0sentiment), which isn\u2019t surprising for a metrics-heavy topic. Positive mentions make up\u00a0<strong>4.9%<\/strong>, while negative mentions are only\u00a0<strong>1.3%<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"hashtags\"><strong>Top hashtags in the share of voice mentions:<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Hashtag<\/th><th>Mention volume<\/th><\/tr><\/thead><tbody><tr><td><strong>#geo<\/strong><\/td><td>54<\/td><\/tr><tr><td><strong>#aisearch<\/strong><\/td><td>46<\/td><\/tr><tr><td><strong>#aeo<\/strong><\/td><td>43<\/td><\/tr><tr><td><strong>#seo<\/strong><\/td><td>35<\/td><\/tr><tr><td><strong>#digitalmarketing<\/strong><\/td><td>33<\/td><\/tr><tr><td><strong>#chatgpt<\/strong><\/td><td>29<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>In my opinion, the hashtag picture is striking! <strong>#geo, #aisearch, and #aeo together <\/strong>outpace<strong> #seo,<\/strong> and it&#8217;s a clear signal that the share of voice conversation has moved toward AI-native metrics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"emotions\"><strong>What emotions are present in the share of voice discussions?<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Emotion<\/th><th>Share<\/th><\/tr><\/thead><tbody><tr><td><strong>Trust<\/strong><\/td><td>34.7%<\/td><\/tr><tr><td><strong>Joy<\/strong><\/td><td>20.8%<\/td><\/tr><tr><td><strong>Anticipation<\/strong><\/td><td>19.9%<\/td><\/tr><tr><td><strong>Distrust<\/strong><\/td><td>13.6%<\/td><\/tr><tr><td><strong>Anger<\/strong><\/td><td>3.8%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Trust<\/strong> is the leading emotion here, so SOV is mostly discussed as a credible and reliable metric. <\/p>\n\n\n\n<p>The <strong>13.6% Distrust<\/strong> comes from skepticism about new AI share of voice interpretations <em>(when I looked at mentions, I found an active Reddit thread debating whether AI share of voice is a \u201creal metric or just noise&#8221;). <\/em><\/p>\n\n\n\n<p>And about 1 in 5 marketers shows <strong>anticipation<\/strong>, which points to real excitement about where these share of voice metrics are going!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"topics\">What do marketers talk about when they mention share of voice?<\/h3>\n\n\n\n<p>When analyzing the discussion, I noticed something very interesting: the online conversation clearly splits into two groups, <strong>&#8220;traditional&#8221; marketing SOV and AI-focused SOV. <\/strong><\/p>\n\n\n\n<p>A quick comparison table:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Metric<\/th><th>Share of voice in AI search<\/th><th>Traditional marketing share of voice<\/th><\/tr><\/thead><tbody><tr><td><strong>Mention volume<\/strong><\/td><td><strong>4,683<\/strong><\/td><td>1,358<\/td><\/tr><tr><td><strong>Reach<\/strong><\/td><td><strong>7.3M<\/strong><\/td><td>3.4M<\/td><\/tr><tr><td><strong>Positive sentiment<\/strong><\/td><td>4.4%<\/td><td><strong>6.6<\/strong>%<\/td><\/tr><tr><td><strong>Negative sentiment<\/strong><\/td><td>0.9%<\/td><td><strong>2.4%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The AI-focused conversation is <strong>3.4\u00d7 larger by volume<\/strong> and <strong>2.2\u00d7 larger by reach<\/strong>. However, traditional SOV carries a higher positive rate <strong>(6.6% vs. 4.4%)<\/strong>, suggesting that marketers talking about it are more emotionally invested. It also has a higher negative rate, reflecting the longer history of frustrations and debates around traditional SOV measurement.<\/p>\n\n\n\n<p>AI-related conversations are <strong>3.4\u00d7 bigger in volume<\/strong> and <strong>2.2\u00d7 bigger in reach<\/strong>. <\/p>\n\n\n\n<p>On the other hand, traditional share of voice has a higher share of positive sentiment <strong>(6.6% vs. 4.4%)<\/strong>, which suggests marketers discussing it feel more emotionally invested. <\/p>\n\n\n\n<p>It also gets more negative mentions, reflecting the longer history of frustrations and debates around its measurement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"traditional-topics\">Traditional share of voice topics<\/h4>\n\n\n\n<p>Traditional share of voice discussions center on the core ways this metric has been used for years:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>brand and media measurement, <\/li>\n\n\n\n<li>competitive intelligence,<\/li>\n\n\n\n<li>campaign ROI.<\/li>\n<\/ul>\n\n\n\n<p><strong>Examples of real mentions from the conversation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>&#8220;This is 100% accurate. SOV, like most vanity metrics, is all noise and no signal unless you&#8217;re looking at a much longer timeline. Even then, limited utility without a qualitative assessment of the coverage.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;Yes to Share of Voice. More of us should be looking at this.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;The global football tournament 26 is the ultimate marketing arena, but who is actually winning the battle for global share of voice? With 3.3M+ total mentions and a mind-blowing 3.76T+ potential impressions generated across the entire tournament conversation so far&#8230;&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ai-topics\">Share of voice in AI search topics<\/h4>\n\n\n\n<p>The AI-focused conversation centers on two questions: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how often does your brand appear in AI chatbot responses?<\/li>\n\n\n\n<li>and how do you grow that visibility?<\/li>\n<\/ul>\n\n\n\n<p><strong>Examples of real mentions from the conversation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>&#8220;Been diving into AI Share of Voice for a few months now. Concept makes total sense \u2014 track how often your brand gets cited or mentioned in ChatGPT, Gemini, Perplexity responses vs. competitors. But the data is flaky as hell&#8230; run the same prompt five times and get different results.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;Yeah, the &#8216;run same prompt 5x, get 5 different answers&#8217; thing is why I treat AI SOV as directional, not a KPI. For clients we fix as many variables as possible: locked prompt sets per use case, fixed model versions, scheduled runs, then average over time and look at trends vs. absolutes.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;Someone hands you a benchmark for what a healthy Attributed Share of Voice looks like. ASOV is a real metric and worth running.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;Track AI share of voice, answer engine mentions, citation sources, sentiment accuracy, competitor inclusion and conversion paths.&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"industries\">Industries most actively discussing share of voice<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table><thead><tr><th>Industry<\/th><th>Share of Voice<\/th><th>What do people discuss?<\/th><\/tr><\/thead><tbody><tr><td><strong>AI \/ Tech \/ SaaS<\/strong><\/td><td>60.3%<\/td><td>LLM citation tracking, GEO\/AEO optimization<\/td><\/tr><tr><td><strong>Marketing \/ PR<\/strong><\/td><td>15.5%<\/td><td>SOV as a core retainer KPI, proving campaign ROI<\/td><\/tr><tr><td><strong>Fashion \/ Entertainment<\/strong><\/td><td>10.3%<\/td><td>Event-driven SOV scoring for celebrities and designers<\/td><\/tr><tr><td><strong>Sports \/ Sponsorship<\/strong><\/td><td>6.9%<\/td><td>Tournament SOV battles, ambush marketing<\/td><\/tr><tr><td><strong>Healthcare \/ Pharma<\/strong><\/td><td>3.4%<\/td><td>TV ad impression SOV + AI disruption of HCP outreach<\/td><\/tr><tr><td><strong>E-commerce \/ Retail<\/strong><\/td><td>2.2%<\/td><td>Platform shelf visibility (Amazon, Walmart)<\/td><\/tr><tr><td><strong>OOH \/ DOOH<\/strong><\/td><td>1.2%<\/td><td>Guaranteed SOV as a purchasable media unit<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-increase\">How to increase share of voice [+ Success stories]<\/h2>\n\n\n\n<p>Once you know your SOV, the question becomes: <em>how do you grow it?<\/em> <\/p>\n\n\n\n<p>I&#8217;ve gathered the strategies I see working consistently, and backed each one with real Brand24 customer results, because &#8220;publish more content&#8221; advice isn&#8217;t useful without proof!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"build\">01 Build a social media presence that earns brand mentions<\/h3>\n\n\n\n<p>It may sound obvious, but it&#8217;s so true: share of voice in social media grows when you show up consistently and engage with your audience, not just when you post a lot. <\/p>\n\n\n\n<p><strong>Action points<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Spend your time on the platforms your audience actually uses<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Publish content with a steady schedule<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Respond to people&#039;s mentions so it feels like a real, natural conversation with a genuine human<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-intelligence-report\/\">Sprout Social&#8217;s 2026 data<\/a> found that <strong>71% of consumers are more likely to buy from brands they recognize on social media<\/strong>, and recognition is built through repetition and genuine interaction.<br><br>And <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\">McKinsey data<\/a> shows <strong>34% of Gen Z say social media plays a key role in purchase decisions<\/strong>, vs. 16% of boomers. If your audience is younger, measuring share of voice in social media can&#8217;t be optional!<\/p>\n\n\n<style>.acf-testimonial{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-testimonial{padding:62px 91px}}.acf-testimonial__logos{margin-bottom:20px}@media(min-width: 768px){.acf-testimonial__logos{margin-bottom:36px}}.acf-testimonial__question{font-family:\"Inter\",sans-serif;font-size:20px;line-height:28px;font-weight:700;margin-bottom:15px;max-width:450px}@media(min-width: 768px){.acf-testimonial__question{font-size:24px;line-height:32px}}@media(min-width: 768px){.acf-testimonial__question{margin-bottom:25px}}.acf-testimonial__answer{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:36px}@media(min-width: 768px){.acf-testimonial__answer{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-testimonial__answer{margin-bottom:60px}}.acf-testimonial__answer:last-child{margin-bottom:0}@media(min-width: 576px){.acf-testimonial__row{display:flex;gap:25px;align-items:center}}.acf-testimonial__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px;background-color:#c2dcce}@media(min-width: 768px){.acf-testimonial__author-image{width:80px;height:80px;margin-bottom:0}}.acf-testimonial__author-image img{width:100%;height:100%;object-fit:cover}.acf-testimonial__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-testimonial__author-name{font-size:18px;line-height:140%}}.acf-testimonial__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-testimonial__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-testimonial__author-position{font-size:18px}}.acf-testimonial__button{margin-top:30px;flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}@media(min-width: 768px){.acf-testimonial__button{margin-top:60px}}.acf-testimonial__button:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-testimonial__button:focus-visible{outline:2px solid #00ef88}.acf-testimonial--primary{background-color:#00ef88}.acf-testimonial--primary .acf-testimonial__question,.acf-testimonial--primary .acf-testimonial__answer,.acf-testimonial--primary .acf-testimonial__author-name,.acf-testimonial--primary .acf-testimonial__author-position{color:#000}.acf-testimonial--primary .acf-testimonial__button{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-testimonial--primary .acf-testimonial__button:hover{background-color:#171717}.acf-testimonial--violet{background-color:#000}.acf-testimonial--violet .acf-testimonial__question,.acf-testimonial--violet .acf-testimonial__answer,.acf-testimonial--violet .acf-testimonial__author-name,.acf-testimonial--violet .acf-testimonial__author-position{color:#fff}.acf-testimonial--violet .acf-testimonial__author-image{background-color:#22272a}.acf-testimonial--violet .acf-testimonial__logo--b24 svg path,.acf-testimonial--violet .acf-testimonial__separator svg path{fill:#fff}.acf-testimonial--violet .acf-testimonial__button{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-testimonial--violet .acf-testimonial__button:hover{background-color:#bf00ff}<\/style><div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">&#8220;Brand awareness is notoriously difficult to track, but using social listening tools to track brand mentions for your own brand \u2014 and even for competitors, partners, and trends in your market \u2014 is a great way to track your brand&#8217;s influence over time.&#8221; <\/div>\n        <div class=\"acf-testimonial__row\">\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Emily Kramer                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Marketing Advisor<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p><strong>Real-world success story: <\/strong><\/p>\n\n\n\n<p><strong>Uber<\/strong> used a social listening tool, Brand24, to monitor and respond to mentions across markets. Within two days of a single campaign launch, <a href=\"https:\/\/brand24.com\/case-study\/uber-technologies\/\">online discussion about Uber increased 100%<\/a> (from approximately 8\u20139k mentions to 16\u201322k) with a direct <strong>11% increase in new users<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"create\">02 Create content that gets shared and cited<\/h3>\n\n\n\n<p>Share of voice and social media presence grow when people share and reference your content. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Here\u2019s a trend worth keeping on your radar: <a href=\"https:\/\/www.adobe.com\/express\/learn\/blog\/jumping-on-trends\">Adobe research<\/a> found that <strong>1 in 10 marketers say trend-based content has driven referrals through ChatGPT or other LLMs<\/strong>. <br><br>In simple words, publishing timely, relevant content can directly help boost your AI share of voice.<\/p>\n\n\n\n<p><strong>Action points<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">For traditional SOV, that means investing in content strategy that earns organic shares. <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">For AI SOV, it means publishing content that LLMs are likely to cite: original research, expert-authored pieces, and content with specific data points.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">&#8220;Start by being clear about who you are and what you offer. Show up consistently in places where your audience spends time. Use visuals, stories, and tools that help you stand out \u2014 without overcomplicating the process.&#8221;<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Phil-Pallen\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg 80w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Phil Pallen                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Brand Strategist<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p><strong>Real success story:<\/strong> <\/p>\n\n\n\n<p><strong>eRecruiter<\/strong> used Brand24, one of media monitoring tools, to check which content topics were generating the most conversation. <\/p>\n\n\n\n<p>By consistently publishing and responding in their topic area, <a href=\"https:\/\/brand24.com\/case-study\/erecruiter\/\">they achieved a 10% year-over-year increase in mentions<\/a> vs. 2024, with <strong>steadily rising visibility<\/strong> treated as a measurable KPI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engage\">03 Engage in every mention<\/h3>\n\n\n\n<p>Share of voice grows fastest when brands engage with their community rather than just posting. <\/p>\n\n\n\n<p><strong>Action points<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Reply to every mention of your brand<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Acknowledge every comment (e.g. even with a like or replying with a relevant emoji)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Join conversations that your audience treat as important (here, social listening tools help a lot!)<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-customer-service-statistics\/\">Sprout Social data<\/a> shows that <strong>73% of social users say they&#8217;ll buy from a competitor if a brand doesn&#8217;t respond on social.<\/strong> Engagement is not just good PR but a direct driver of your share of conversation!<\/p>\n\n\n\n<p><strong>Real-world success:<\/strong> <\/p>\n\n\n\n<p><strong>MailerLite<\/strong> used Brand24 to proactively engage with every brand mention rather than just monitoring. In a single Black Friday campaign, <a href=\"https:\/\/brand24.com\/case-study\/mailerlite\/\" title=\"\">their brand visibility rose by <\/a><strong><a href=\"https:\/\/brand24.com\/case-study\/mailerlite\/\" title=\"\">20%<\/a> <\/strong>and social media reach grew by <strong>169%<\/strong>, with engagement data used to prove ROI to stakeholders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"monitor\">04 Monitor competitors to find gaps in share of voice<\/h3>\n\n\n\n<p>One of the quickest ways to boost your SOV is to find topics where your competitors are showing up and you\u2019re not, and then jump into those conversations and show up with real authority.<\/p>\n\n\n\n<p><strong>Real case study:<\/strong> <\/p>\n\n\n\n<p><strong>Appwrite&#8217;s<\/strong> content team uses the Topic Analysis feature available in Brand24, one of the media monitoring tools, to <a href=\"https:\/\/brand24.com\/case-study\/appwrite\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitor competitor projects<\/a> and identify which subjects generate the most audience engagement. <\/p>\n\n\n\n<p>When a topic appears across competitors&#8217; platforms:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">&#8220;When we spot a topic gaining traction on their platforms that aligns with our business, we ask ourselves, &#8216;Should we start exploring this topic too?&#8217; That&#8217;s essentially how we leverage such analysis&#8221; <\/div>\n        <div class=\"acf-testimonial__row\">\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Laura                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Appwrite team<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p>This approach lets small teams achieve higher visibility by focusing content investment where it most improves share of voice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"build-ai\">05 Build AI visibility along with the traditional share of voice<\/h3>\n\n\n\n<p>In 2026, growing your share of voice means showing up in search results, social feeds but also in AI-generated responses. <\/p>\n\n\n\n<p>The quickest way to make that happen is to get your brand mentioned in the sources LLMs rely on most:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>editorial coverage, <\/li>\n\n\n\n<li>industry publications, <\/li>\n\n\n\n<li>high-authority review sites, <\/li>\n\n\n\n<li>and social platforms.<\/li>\n<\/ul>\n\n\n\n<p><strong>Real-world result:<\/strong><\/p>\n\n\n\n<p><strong>Viessmann\u2019s<\/strong> experience is a great example! <\/p>\n\n\n\n<p>After using Chatbeat to map their share of voice in AI search by topic, they focused on conversations where AI models didn\u2019t have a \u201cclear champion\u201d and jumped in as the go-to expert. <\/p>\n\n\n\n<p>The result was <a href=\"https:\/\/brand24.com\/blog\/viessmann-case-study\/\">a 10+ percentage point improvement in AI Share of Voice<\/a>, with 3 of their 5 monitored projects showing clear, systematic improvement.<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">&#8220;The biggest quick win was an immediate map of where we already win in AI \u2014 topics with high share of voice \u2014 and where AI doesn&#8217;t see us or has no clear champion, so we can step in as a leader.&#8221; <\/div>\n        <div class=\"acf-testimonial__row\">\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Ewelina Bartnikowska                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Head of Marketing @ Viessmann Climate Solutions PL<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"become\">06 Become a named voice in your industry<\/h3>\n\n\n\n<p>Industry authority makes every other share of voice tactic work harder. <\/p>\n\n\n\n<p>When your brand leaders (e.g., your CEO, your in-house experts, or your senior team members) are regularly quoted, cited, and mentioned in industry conversations, your share of voice grows way faster than any paid campaign could do this.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><a href=\"https:\/\/www.edelman.com\/trust\/2026\/trust-barometer\/special-report-brands\">Edelman&#8217;s 2026 Trust Barometer<\/a> found that <strong>70% of consumers <\/strong>worldwide are unsure about or <strong>completely unwilling to trust <\/strong>information from <strong>organizations<\/strong> <strong>that don\u2019t clearly and actively share their values<\/strong>.<br><br>That\u2019s why thought leadership (like executives who speak honestly, take a stand, and show up consistently) is one of the most effective ways to bridge the trust gap at scale.<\/p>\n\n\n\n<p><strong>A real example<\/strong>:<\/p>\n\n\n\n<p>Brand24&#8217;s CEO, <a href=\"https:\/\/www.linkedin.com\/in\/michalsadowski1\/\" title=\"\">Micha\u0142 Sadowski<\/a>, has built one of the most recognized personal brands in marketing in Poland through years of consistent social media activity. <\/p>\n\n\n\n<p>Besides a strong personal reputation, Brand24 also benefits anytime he\u2019s mentioned online, boosting the brand\u2019s share of voice with every reference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-tools\">Best share of voice tools<\/h2>\n\n\n\n<p>I&#8217;ve tested or worked with all of these. Here&#8217;s what I&#8217;d recommend depending on your use case and budget:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"traditional-software\">&#8220;Traditional&#8221; share of voice software<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table><thead><tr><th>Tool<\/th><th>Best for<\/th><th>Sources covered<\/th><th>Pricing<\/th><\/tr><\/thead><tbody><tr><td><strong>Brand24<\/strong><\/td><td>Brands that want real-time share of voice + sentiment + AI tracking in one platform<\/td><td>Social media, news, blogs, review sites, podcasts, newsletters, forums and communities, video platforms<\/td><td>From $199\/mo<\/td><\/tr><tr><td><strong>Brandwatch<\/strong><\/td><td>Enterprise teams with large budgets and dedicated analysts<\/td><td>Social, news, forums, blogs<\/td><td>On request<\/td><\/tr><tr><td><strong>Talkwalker<\/strong><\/td><td>Large agencies and global brand teams<\/td><td>Social, news, blogs, TV\/radio<\/td><td>From $9,600\/yr<\/td><\/tr><tr><td><strong>Sprout Social<\/strong><\/td><td>Teams managing social publishing + listening in one tool<\/td><td>Major social platforms<\/td><td>From $249\/mo<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ai-search-tools\">Best share of voice tools for AI Search<\/h3>\n\n\n\n<p>Tracking AI share of voice is a relatively new territory, and the tooling is still evolving quickly. Here&#8217;s where things stand:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-comparison-table\"><table><thead><tr><th>Tool<\/th><th>What it tracks<\/th><th>Best for<\/th><th>Pricing<\/th><\/tr><\/thead><tbody><tr><td><strong>Chatbeat<\/strong><\/td><td>Brand mentions in LLM responses, AI sentiment, competitor AI visibility, trends over time<\/td><td>Brands wanting AI SOV + traditional SOV in one platform<\/td><td>From $199\/mo<\/td><\/tr><tr><td><strong>Semrush<\/strong><\/td><td>Google AI Overview appearances for tracked keywords<\/td><td>SEO teams already using Semrush<\/td><td>From $139\/mo<\/td><\/tr><tr><td><strong>Ahrefs<\/strong><\/td><td>Google AI Overview visibility for keyword sets<\/td><td>SEO teams already using Ahrefs<\/td><td>From $129\/mo<\/td><\/tr><tr><td><strong>Rankability<\/strong><\/td><td>LLM citation tracking across ChatGPT, Perplexity, Gemini<\/td><td>Teams focused specifically on GEO\/AEO<\/td><td>On request<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track Your Share of Voice!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=19\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">FAQ<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What is share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p><strong>Share of Voice (SOV) <\/strong>is a marketing metric that measures how much of the total conversation or visibility in a market your brand owns compared to competitors, expressed as a percentage. SOV can be measured across social media, search, PR\/media coverage, advertising, and AI search responses. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How to calculate share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>Use the share of voice formula: <strong>SOV = (Your Brand Metrics \u00f7 Total Market Metrics) \u00d7 100<\/strong>. <\/p>\n\n\n\n<p>Your brand metrics can be mentions, impressions, ad spend, keyword rankings, or clicks \u2014 depending on the channel. <\/p>\n\n\n\n<p>Total market metrics are the sum of the same measure across all brands in your competitive set. <\/p>\n\n\n\n<p>Most social listening tools (like Brand24) and SEO platforms automatically calculate SOV.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How to measure share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>To measure share of voice, you need to track your brand&#8217;s visibility against competitors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For social media SOV,<\/strong> use a media monitoring tool like Brand24 that collects mentions across online sources. <\/li>\n\n\n\n<li><strong>For SEO SOV<\/strong>, use an SEO tool to compare keyword visibility. <\/li>\n\n\n\n<li><strong>For PPC SOV,<\/strong> check your Impression Share in Google Ads. <\/li>\n\n\n\n<li><strong>For AI share of voice<\/strong>, use tools like Chatbeat or Brand24&#8217;s AI Brand Assistant to see how often your brand is cited in LLM-generated responses.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How to increase share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>To increase share of voice, maintain a consistent, engaged social presence; publish content that drives organic sharing and LLM citations; respond to every brand mention to increase conversation volume; track competitors for topic gaps and join missing conversations; and earn citations in high-quality editorial sources to build AI search authority.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What is a good share of voice percentage?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>A \u201cgood\u201d share of voice depends on market size and competition. In crowded markets, 20\u201330% is strong; in niches with 3\u20134 competitors, under 25% can signal underperformance. The best benchmark is SOV vs. market share: higher SOV suggests growth, lower SOV signals rising visibility risk.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How to calculate share of voice in social media?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>Social media share of voice equals your brand\u2019s mentions (or engagements\/reach) divided by total mentions for all brands in your competitive set, multiplied by 100. Use a social listening tool to track your brand and competitors; most of them auto-calculate SOV across platforms.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What tools measure share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>The best tools for measuring share of voice are: <strong>Brand24<\/strong> (social listening + AI SOV, 14-day free trial), <strong>Brandwatch<\/strong> (enterprise-level, no public pricing), <strong>Talkwalker<\/strong> (from $9,600\/year), <strong>Sprout Social<\/strong> (social management with listening features), <strong>Ahrefs<\/strong> and <strong>Semrush<\/strong> (for SEO share of voice and AI Overview tracking). For AI-specific share of voice, <strong>Chatbeat<\/strong> or Brand24&#8217;s<strong> AI Brand Assistant<\/strong> are the most comprehensive options currently available.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How to measure share of voice in AI search?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>AI share of voice tracks how often your brand is cited or recommended by tools like ChatGPT, Google AI Overviews, Gemini, and Perplexity, compared to competitors. Measure it with standardized prompts, tracking mentions, prominence, and sentiment over time. Tools like Chatbeat automate queries and summarize competitive visibility data.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What is share of voice in PR?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>PR share of voice measures the percentage of earned media coverage in your industry that your brand receives, compared to all other brands in your competitive set. It is used to measure campaign impact, track competitive media presence, and prove communications ROI. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How to track share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p>To track share of voice, use a media monitoring tool that continuously analyzes it, not just on demand. For example, Brand24 measures real-time mentions across social, news, blogs, podcasts, and AI search. Set up brand and competitor projects, review weekly\/monthly, and watch for sudden SOV drops or sustained growth above market share.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>63% des clients pr\u00e9f\u00e8rent les marques qu'ils connaissent \u2014 la part de voix (SOV) est le moyen de cr\u00e9er cette familiarit\u00e9. D\u00e9couvrez la formule de la part de voix, les meilleurs outils et comment suivre la part de voix de l'IA en 2026 !<\/p>","protected":false},"author":34,"featured_media":152907,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3951],"tags":[3840,3834,3831,3837],"class_list":["post-126663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring","tag-calculate-the-share-of-voice","tag-measure-the-share-of-voice","tag-share-of-voice","tag-social-share-of-voice"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Share of Voice (SOV) is the % of online conversation your brand owns vs. competitors. 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