{"id":140985,"date":"2026-02-11T15:37:37","date_gmt":"2026-02-11T14:37:37","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=140985"},"modified":"2026-02-11T15:46:27","modified_gmt":"2026-02-11T14:46:27","slug":"quest-ce-que-le-suivi-et-lanalyse-des-medias","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/what-is-media-monitoring-and-analysis\/","title":{"rendered":"Surveillance des m\u00e9dias : d\u00e9finition, avantages et strat\u00e9gie pour 2026"},"content":{"rendered":"\n<p>Media monitoring means tracking and analyzing what people are saying about a brand or topic across media channels. Who is talking, and where? What are they saying, and is it positive or negative?<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What is media monitoring? Definition<\/h4>\n                <p class=\"acf-key-takeaways__text\">Media monitoring is the ongoing process of tracking and analyzing mentions of a brand, person, or topic across many media channels (social media, news sites, blogs, forums, podcasts, etc).<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What is the purpose?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Helps you understand who\u2019s talking about you, what they\u2019re saying (positive, negative, neutral), and where the conversation is happening.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">AI-powered media monitoring<\/h4>\n                <p class=\"acf-key-takeaways__text\">AI automates understanding of mentions, summarizing them, detecting emotions, clustering topics, generating insights, and spotting anomalies.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Media monitoring vs. media analysis<\/h4>\n                <p class=\"acf-key-takeaways__text\">Media monitoring = collecting and tracking mentions in real time. Media analysis = interpreting and explaining monitoring data.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Untagged mentions<\/h4>\n                <p class=\"acf-key-takeaways__text\">Mendia monitoring tools can identify untagged brand mentions in posts, articles, blogs, podcasts, and forums, etc. They are a source of non-social reach.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Core elements<\/h4>\n                <p class=\"acf-key-takeaways__text\">In 2026, a good monitoring setup should include: real-time data collection from multiple media sources, sentiment analysis, context analysis, noise reduction, advanced filtering, reporting, and insight generation.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Market forecast predictions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The media monitoring tools market is expected to reach about $6.3 billion by 2025 and grow to $30 billion by 2035.<\/li>\n\n\n\n<li>The social media listening market is projected to reach $9.62 billion by 2025 and around $118.43 billion by 2030.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition\"><strong>What is media monitoring? Definition<\/strong><\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Media monitoring<\/strong> is the process of tracking, collecting, and analyzing mentions of a brand, person, organization, or topic across multiple media channels.<\/p>\n\n\n\n<p><strong>In simple words: <\/strong>Media monitoring means watching what people say about you or your brand online and in the news.<\/p>\n\n\n\n<p>It helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See who is talking about you<\/li>\n\n\n\n<li>Know if people are saying positive or negative things<\/li>\n\n\n\n<li>Find out where target audience is active, on social media channels, blogs, or news websites<\/li>\n\n\n\n<li>Understand what people think about your company, product, or campaign<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d13f804ff1d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d13f804ff1d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"237\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-mention-example-reebok-adidas-brand24-min.jpg\" alt=\"The example of a media mention\" class=\"wp-image-177031\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-mention-example-reebok-adidas-brand24-min.jpg 988w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-mention-example-reebok-adidas-brand24-min-18x4.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-mention-example-reebok-adidas-brand24-min-300x72.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-mention-example-reebok-adidas-brand24-min-248x59.jpg 248w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The example of a media mention<\/figcaption><\/figure>\n\n\n\n<p>Key elements of media monitoring in 2026:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data collection:<\/strong> Real-time gathering of mentions from traditional and digital media sources<\/li>\n\n\n\n<li><strong>Sentiment analysis<\/strong>: Evaluating whether mentions are positive, negative, or neutral<\/li>\n\n\n\n<li><strong>Advanced filtering<\/strong>: Sorting mentions by importance, sentiment, reach, source, intent, language, geolocation, and influencer score<\/li>\n\n\n\n<li><strong>Analysis &amp; insights<\/strong>: Turning raw data into actionable insights<\/li>\n\n\n\n<li><strong>Reporting<\/strong>: Generate advanced reports to share with your team or clients<\/li>\n\n\n\n<li><strong>Alerts<\/strong>: Instant notification when something new is published<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">We monitor our competitors\u2019 activities and what their customers are saying about them. This helps us adjust our business offerings and marketing strategies. Media monitoring gives us the data to ensure our efforts are impactful.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Chief Growth Officer at XTB\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski.jpg 105w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Szymon Szymanski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Chief Growth Officer @ XTB<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai\">What is AI-powered media monitoring?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Media monitoring powered by artificial intelligence<\/strong>, meaning software doesn\u2019t just collect mentions, it also understands, filters, prioritizes and summarizes&nbsp;them.<\/p>\n\n\n\n<p>In short:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traditional monitoring = find everything<\/li>\n\n\n\n<li>AI media monitoring = find what matters<\/li>\n<\/ul>\n\n\n\n<p>Why is it important in 2026?<\/p>\n\n\n\n<p>AI-powered media monitoring transforms raw media mentions into actionable insights faster and more accurately.<\/p>\n\n\n\n<p>You&#8217;ll save massive amounts of time compared to manual monitoring. That&#8217;s the point.<\/p>\n\n\n\n<p>Here&#8217;s a list of AI-powered features that each <a href=\"https:\/\/brand24.com\/media-monitoring-software\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring software\">media monitoring software<\/a> should offer in 2026:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Better sentiment analysis<\/strong>: Going beyond positive\/negative\/neutral to detect emotions like admiration, anger, disgust, fear, joy, and sadness<\/li>\n\n\n\n<li><strong>Built-in AI chat (just like ChatGPT): <\/strong>Top tools provide a chat based on your monitoring projects, so you don&#8217;t have to analyze data manually, and it delivers precise answers<\/li>\n\n\n\n<li><strong>Topic clustering and analysis: <\/strong>AI can group mentions into trending topics or conversation clusters automatically<\/li>\n\n\n\n<li><strong>Noise reduction:<\/strong> AI filters mentions to identify those relevant to your context<\/li>\n\n\n\n<li><strong>Real-time anomaly spotting<\/strong>: AI automatically spots unusual or unexpected changes in media data and explains what happened<\/li>\n\n\n\n<li><strong>Smart insights<\/strong>: Automatically generated summaries, trends, and recommendations created by Artificial Intelligence based on your media data<\/li>\n<\/ul>\n\n\n\n<p>In 2026, media mentions are more important than ever for <strong>SEO and GEO<\/strong>. They strongly impact the frequency of brand appearance in AI Overviews, AI Mode, ChatGPT, Perplexity, and other LLMs. The more <a href=\"https:\/\/brand24.com\/blog\/ai-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI mentions<\/a>, the stronger the expositions.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">In my opinion, the recent AI &amp; GEO revolution will make media monitoring even more significant than before. People will expect tools that help them deal with data more naturally and in a user-friendly way. I believe that Boolean searches will be gone in a few years. Chat-based interfaces, such as ChatGPT, will replace traditional interfaces.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Karol K\u0142aczy\u0144ski Head of Product Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-314x314.jpg 314w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karol K\u0142aczy\u0144ski                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Product<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"media-analysis\">Media monitoring and analysis<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Media monitoring<\/strong> answers the question: \u201cWhat is being said and where?\u201d <strong>Media analysis<\/strong> answers: \u201cWhat does it mean for us?\u201d <\/p>\n\n\n\n<p>In short:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Media monitoring = collecting and tracking<\/li>\n\n\n\n<li>Media analysis = interpreting and explaining<\/li>\n<\/ul>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Media monitoring                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Media analysis                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Finds <\/strong>mentions across news, social, blogs, etc.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Understand<\/strong> the meaning behind the mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Focus on what is being said and where<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Focus on why it&#8217;s being said and what to do about it<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Gathers data from various media channels (social, news, blogs, reviews, podcasts, etc.)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Interprets the data to find trends, sentiment, impact, and opportunities<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Act as the first step &#8211; real-time or ongoing tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Act as a second step &#8211; deeper analysis after collecting enough data<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>How do they work together?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Media monitoring is about collecting information, such as&nbsp;<em>&#8220;Brand was mentioned 1,200 times on X and Reddit today&#8221;<\/em>&nbsp;<\/li>\n\n\n\n<li>Media analysis is about making sense of that information, such as&nbsp;<em>&#8220;80% of mentions are positive, mostly about new campaign<\/em>&#8220;<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start AI-powered Media Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=116\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implement\"><strong>How to start media monitoring?<\/strong><\/h2>\n\n\n\n<p>Okay, you know what media monitoring is, now it&#8217;s time to learn how it works.<\/p>\n\n\n\n<p>Let&#8217;s dive in!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Choose your goal<\/h3>\n\n\n\n<p>Media monitoring can serve many purposes depending on your role, industry, and business strategy priorities.<\/p>\n\n\n\n<p>Common goals include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reputation management:<\/strong> protect brand image and track sentiment<\/li>\n\n\n\n<li><strong>PR and communications:<\/strong> measure campaign impact, track media coverage and share of voice, monitor press releases<\/li>\n\n\n\n<li><strong>Competitive and market intelligence: <\/strong>monitor competitors and industry trends, identify consumer needs<\/li>\n\n\n\n<li><strong>Customer and community:<\/strong> gather feedback, respond to questions and complaints, understand opinions, find advocates\/critics<\/li>\n\n\n\n<li><strong>Business impact: <\/strong>prove ROI, tie media exposure to sales, <\/li>\n<\/ul>\n\n\n\n<p>Of course, those goals might (or even should) evolve in the future.<\/p>\n\n\n\n<p>These goals may change over time, but it&#8217;s essential to start with clear aims. Open your notebook and list your key objectives. \ud83d\ude09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Select the keywords to monitor<\/h3>\n\n\n\n<p>Alright, now it&#8217;s time to select monitoring keywords that match your needs.<\/p>\n\n\n\n<p>Those could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand &amp; products:<\/strong> Company and product names, slogans, misspellings, executives.<\/li>\n\n\n\n<li><strong>Competitors: <\/strong>Rival brands, products, and related hashtags.<\/li>\n\n\n\n<li><strong>Industry terms:<\/strong> Trends, buzzwords, and common problems.<\/li>\n\n\n\n<li><strong>Campaigns &amp; events:<\/strong> Campaign names, hashtags, conferences.<\/li>\n\n\n\n<li><strong>Issues &amp; risks:<\/strong> Crisis terms, complaints, and negative phrases.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Important:<\/strong> Most of the media monitoring tools base their pricing on the number of monitored keywords. That means the more keywords you want to track, the more you need to pay. So choose wisely!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Pick a monitoring tool<\/h3>\n\n\n\n<p>When selecting a monitoring tool, I recommend paying attention to 3 key aspects: <\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">the number of monitored sources<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">features<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">cost-effectiveness<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Let&#8217;s take a closer look at them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Monitoring sources<\/h4>\n\n\n\n<p>The number of monitoring sources matters. The more the better news coverage. Here&#8217;s what you can track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Traditional media<\/strong>: newspapers, TV, radio (sometimes via third-party providers)<\/li>\n\n\n\n<li><strong>Online media<\/strong>: news websites, blogs, forums, Reddit, Quora, Medium<\/li>\n\n\n\n<li><strong>Social media<\/strong>: Facebook, X (Twitter), LinkedIn, Instagram, TikTok, Telegram, Bluesky, etc<\/li>\n\n\n\n<li><strong>Review sites<\/strong>: TripAdvisor, Booking, Yelp, App Store, Google Play, Trustpilot, app stores<\/li>\n\n\n\n<li><strong>Podcasts and video platforms:<\/strong> YouTube, Twitch, Spotify, Soundcloud<\/li>\n\n\n\n<li><strong>Internal sources<\/strong>: customer support tickets, community groups<\/li>\n\n\n\n<li><strong>Newsletters<\/strong><\/li>\n\n\n\n<li><strong>Multilingual and regional sources<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. Features<\/h4>\n\n\n\n<p>Features are the cr\u00e8me de la cr\u00e8me of software.<\/p>\n\n\n\n<p>A solid tool should continually improve the quality of monitoring and sentiment analysis, raise the number of monitoring sources, and incorporate AI features.<\/p>\n\n\n\n<p>Here&#8217;s a list of features you can find in media monitoring solutions in 2026:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Feature                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What it includes                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Wide media coverage<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>News, social, blogs, forums, podcasts, TV, radio, video, and even images<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Real-time alerts and reports<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Instant notifications on spikes, crises, or sentiment changes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>AI features<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sentiment\/emotion analysis, automatic summaries, topic clustering, trend &amp; intent detection<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Advanced search &amp; filtering<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Boolean queries, language\/region filters, noise reduction<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Analytics<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reach &amp; engagement metrics, geo &amp; demographic insights, influencer finding<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Competitive intelligence<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Share of voice, benchmarking with rivals<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Integrations<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>APIs, CRM, Slack\/Teams, PR tools<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Most of the tools monitor only online sources. For broadcast monitoring, consider Meltwater or Cision.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Cost-effectiveness<\/h4>\n\n\n\n<p>Currently, you can find tools on the market ranging in price from $99 to several thousand dollars per month.<\/p>\n\n\n\n<p>What is the reason for this?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The price varies based on the number of monitored keywords and the features you want to use.<\/li>\n\n\n\n<li>Some all-in-one social media management tools offer monitoring as an extra paid add-on.<\/li>\n\n\n\n<li>To calculate the total cost, you need to sum <strong>the subscription fee<\/strong>&nbsp;(monthly\/annual) + <strong>add-ons <\/strong>(extra mentions, extra users, advanced AI features, or historical data).<\/li>\n<\/ul>\n\n\n\n<p>Many providers are flexible, allowing you to adjust the subscription plan to your actual needs.<\/p>\n\n\n\n<p>So do not hesitate to contact the sales team. They don&#8217;t bite \ud83d\ude09<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start AI-powered Media Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=116\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 4: Gather and analyze results<\/strong><\/h3>\n\n\n\n<p>The analysis is a crucial aspect of media monitoring. Take a look at key media monitoring metrics you should track:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Metric                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What it measures                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Why it matters                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Mention Volume<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Total number of mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Tracks awareness and conversation trends<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reach<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Estimated number of people who could see mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Measures potential exposure<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Non-social reach<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Estimated audience of news sites, forums, blogs, reviews, etc.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Evaluates impact of PR and editorial coverage<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>AI brand visibility<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Brand score, average position, share of voice by AI Chatbots<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Measures how often the brand appears in AI citations<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sentiment Breakdown<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>% of positive, neutral, and negative mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Shows brand perception<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sentiment Trend<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Change in sentiment over time<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Detects reputation shifts or crises<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Likes, shares, comments<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Audience interaction with mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Measures resonance and content impact<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Share of Voice (SOV)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Your mentions vs total category mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Measures market visibility vs competitors<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Channel Breakdown<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Mentions by platform (news, social, blogs, forums)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Helps optimize PR and marketing focus<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Topic trends<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Common themes associated with the brand<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Identifies customer concerns and opportunities<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>AVE (Advertising Value Equivalency)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Estimated cost of buying equivalent ad space<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Traditional PR ROI benchmark<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Turn data into insights<\/h3>\n\n\n\n<p>Raw media monitoring data (mentions, reach, sentiment, engagement, AVE, etc.) reveal what&#8217;s happening. <\/p>\n\n\n\n<p>The goal is to explain what those numbers indicate about brand perception, reputation, competitive positioning, and business impact.<\/p>\n\n\n\n<p>How to do that?<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Start with a clear objective: Define what you are analyzing (brand health, campaign impact, crisis risk, competitors, etc.).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Clean the data: Remove duplicates and irrelevant mentions to ensure accuracy.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Segment the data: Break it down by channel, geography, campaign, product, time period, or competitor to uncover patterns.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Analyze trends: Look at changes over time, spikes, sentiment shifts, and topic frequency.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Connect metrics together: Combine volume, sentiment, reach, and engagement to understand real impact.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Benchmark results: Compare against past performance, campaigns, or competitors.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Identify key themes: Understand how your brand is being described and what topics drive conversation.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">8<\/span>\n                <span class=\"acf-numeric-list__text\">Link to business impact: Connect media activity to traffic, leads, sales, or reputation outcomes.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">9<\/span>\n                <span class=\"acf-numeric-list__text\">End with recommendations: Every insight should lead to a clear action or strategic decision.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>What&#8217;s great is that some <strong>AI-powered tools<\/strong> present a clear insights summary, so you don&#8217;t have to waste your time on mentions analysis.<\/p>\n\n\n\n<p>Here, you can see the summary of my Reebok project:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d13f8055b02&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d13f8055b02\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"453\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-summary-of-ai-insights-min.jpg\" alt=\"AI-powered summary of a monitoring project inside Brand24\" class=\"wp-image-177036\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-summary-of-ai-insights-min.jpg 997w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-summary-of-ai-insights-min-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-summary-of-ai-insights-min-300x136.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-summary-of-ai-insights-min-248x113.jpg 248w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI-powered summary of a monitoring project inside Brand24<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance\"><strong>Importance of media monitoring in 2026<\/strong><\/h2>\n\n\n\n<p>In 2026, media tracking is more critical than ever because online conversations move faster than ever before, and the media environment has become more complex and AI-driven.<\/p>\n\n\n\n<p>Conversations about brands can spread <strong>globally in minutes<\/strong> across TikTok, X (Twitter), Reddit, blogs, podcasts, and news.<\/p>\n\n\n\n<p>Having this in mind, it&#8217;s good to know what&#8217;s being said about your business online: by your happy and unhappy customers, by industry media, or by competitors.<\/p>\n\n\n\n<p>So, why is media monitoring important?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Massive volume of information<\/h3>\n\n\n\n<p>In 2026, the internet is more saturated than ever. From social media to podcasts, news sites, forums, and TikTok, brands are mentioned everywhere, but not all mentions matter.<\/p>\n\n\n\n<p>AI-powered tools can <strong>filter the noise<\/strong>, allowing brands to focus only on relevant, high-impact conversations.<\/p>\n\n\n\n<p><strong>How can you <strong>take<\/strong><\/strong> <strong>advantage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detect relevant mentions across social media posts, news, blogs, podcasts, and forums<\/li>\n\n\n\n<li>Avoid missing meaningful conversations about your brand or competitors<\/li>\n\n\n\n<li>Get real-time alerts that something important is going on<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start AI-powered Media Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=116\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Brand reputation management<\/h3>\n\n\n\n<p>Consumers in 2026 buy from brands they <strong>trust<\/strong>. Studies show that companies with a strong, positive reputation see higher customer retention, easier hiring, and stronger stock performance.<\/p>\n\n\n\n<p>Furthermore, analyzing customer sentiment helps businesses adjust their marketing strategies effectively.<\/p>\n\n\n\n<p><strong>How can you <strong>take<\/strong> advantage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respond timely to any negative review that could damage your <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand Reputation: Strategy, Tips &amp; Guide [2025]\">brand&#8217;s reputation<\/a><\/li>\n\n\n\n<li>Improve products and services based on public feedback from the target audience<\/li>\n\n\n\n<li>Prepare for crises by understanding public perceptions and industry trends before situations escalate<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Real-time crisis management<\/h3>\n\n\n\n<p>Crises don\u2019t wait for business hours. Monitoring tools act as your <strong>early warning system<\/strong>, giving PR teams time to react before the damage is done.<\/p>\n\n\n\n<p>Monitoring <a href=\"https:\/\/brand24.com\/use-case\/customer-feedback\/\" target=\"_blank\" rel=\"noopener\" title=\"\">customer feedback<\/a> and complaints on social media channels and review sites helps PR professionals address issues quickly and improve customer service.<\/p>\n\n\n\n<p><strong>How can you <strong>take<\/strong> advantage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quickly detect the spike in negative mentions and find the cause of the problem<\/li>\n\n\n\n<li>Listen to consumer complaints during a crisis to plan effective communication and conflict resolution<\/li>\n\n\n\n<li>Monitor the sentiment trends to judge whether the addressed resolution works<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Competitor monitoring &amp; analysis<\/h3>\n\n\n\n<p>In 2026, using a media monitoring solution for <a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">competitor analysis<\/a> is one of the smartest ways to stay ahead of the curve.<\/p>\n\n\n\n<p>Understanding competitors&#8217; strengths through media mentions can <strong>inform<\/strong> your product development or marketing strategies.<\/p>\n\n\n\n<p><strong>How can you <strong>take<\/strong> advantage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor competitors\u2019 media coverage, share of voice, hashtags, products, campaigns, and audience sentiment<\/li>\n\n\n\n<li>Study their successes and failures to avoid their PR or product mistakes, and adopt tactics from high-performing campaigns<\/li>\n\n\n\n<li>Fill the gaps by monitoring what their audience is asking for but not getting<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d13f80566d2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d13f80566d2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-comparison-of-reebok-nike-adidas-min-1140x669.jpg\" alt=\"The comparison of competitive brands\" class=\"wp-image-177037\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-comparison-of-reebok-nike-adidas-min-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-comparison-of-reebok-nike-adidas-min-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-comparison-of-reebok-nike-adidas-min-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-comparison-of-reebok-nike-adidas-min-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/media-monitoring-comparison-of-reebok-nike-adidas-min.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Industry trend identification<\/h3>\n\n\n\n<p>Trend identification and analysis in 2026 is a game-changing strategy. It empowers you to spot what\u2019s gaining traction before your competitors do.<\/p>\n\n\n\n<p>Media monitoring lets you identify new keywords, hashtags, or conversation themes <strong>before they go mainstream<\/strong>.<\/p>\n\n\n\n<p><strong>How can you <strong>take<\/strong> advantage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get early alerts on trending hashtags, keywords, or topics<\/li>\n\n\n\n<li>Identify new consumer interests and behaviors<\/li>\n\n\n\n<li>Launch timely content or products that ride the trend<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start AI-powered Media Monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=116\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong><strong>Listen, learn, act<\/strong><\/strong><\/h2>\n\n\n\n<p>To sum up, media monitoring helps you understand what people are saying, where they\u2019re saying it, and how they feel about it.<\/p>\n\n\n\n<p>Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First of all, you need to set clear goals and select relevant keywords to track.<\/li>\n\n\n\n<li>Not every tool monitors traditional and print media such as TV, radio, newspapers, and outdoor.<\/li>\n\n\n\n<li>Some social media management tools offer monitoring as an extra paid add-on.<\/li>\n\n\n\n<li>Look for solutions that offer AI features that detect trends, filter noise, and generate actionable insights.<\/li>\n\n\n\n<li>Mentions monitoring is just the first step. The most important thing is to find valuable insights from data and take action.<\/li>\n<\/ul>\n\n\n\n<p>I hope that now you know more about what media monitoring and analysis are and why it is worth your attention.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi devriez-vous utiliser la surveillance par l'IA en 2026 ? Elle vous donnera l'avantage ! Lisez le guide ! <\/p>","protected":false},"author":74,"featured_media":144823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[3993,3984,3981,1522,3990,3957,2203,3987],"class_list":["post-140985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy","tag-brand24-pricing","tag-how-media-monitoring-works","tag-how-much-does-media-monitoring-cost","tag-media-monitoring","tag-media-monitoring-cost","tag-media-monitoring-tools","tag-what-is-media-monitoring","tag-which-media-does-media-monitoring-cover"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/140985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=140985"}],"version-history":[{"count":175,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/140985\/revisions"}],"predecessor-version":[{"id":181380,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/140985\/revisions\/181380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/144823"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=140985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=140985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=140985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}