{"id":141897,"date":"2024-04-19T16:44:40","date_gmt":"2024-04-19T14:44:40","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=141897"},"modified":"2026-04-13T12:58:59","modified_gmt":"2026-04-13T10:58:59","slug":"gestion-de-crise-en-matiere-de-relations-publiques","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/pr-crisis-management\/","title":{"rendered":"Gestion de crise en relations publiques : 7 \u00e9tapes pour g\u00e9rer une crise en 2026"},"content":{"rendered":"\n<p><strong>A PR crisis can spiral in minutes and if you\u2019re not prepared, you\u2019re already behind. The key isn\u2019t just reacting fast, but knowing exactly what to do at each stage.<\/strong><\/p>\n\n\n\n<p><strong>In this guide, we walk you through an effective 7-step PR crisis management process you can put into action right away<\/strong>!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">PR crisis management is about speed and clarity<\/h4>\n                <p class=\"acf-key-takeaways__text\">The faster you identify and assess the situation, the better your chances of controlling the narrative.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Your first response matters more than a perfect response<\/h4>\n                <p class=\"acf-key-takeaways__text\">Delays create space for speculation, misinformation, and negative sentiment to grow.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">You need a predefined crisis plan before anything happens<\/h4>\n                <p class=\"acf-key-takeaways__text\">Teams that improvise during a crisis usually lose control of communication.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Media monitoring is your early warning system<\/h4>\n                <p class=\"acf-key-takeaways__text\">Real-time mention tracking in media monitoring tools helps you detect mention volume spikes, negative sentiment trends, and emerging user issues before they escalate.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Not every negative mention is a crisis<\/h4>\n                <p class=\"acf-key-takeaways__text\">Classify situations (green, orange, red) to avoid overreacting (or worse, underreacting).<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what_is_pr_crisis\">What is Public Relations crisis management? Definition<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>PR crisis management is the process of preparing an organization for a major event that threatens its business reputation, stakeholders, or the general public.<br><\/strong><br><strong>It<\/strong> <strong>is key to protecting your brand\u2019s reputation when things get tough. It\u2019s all about responding quickly and thoughtfully to limit negative impressions. <br><\/strong><br><strong>Strong crisis management also means keeping a close eye on media channels, tracking public sentiment, and shaping messages that make sense in the moment.<\/strong><\/p>\n\n\n\n<p>During a crisis, the PR team\u2019s top priority is to keep everyone in the loop on what\u2019s happening, potential risks, and the steps being taken. <\/p>\n\n\n\n<p>A <strong>solid crisis plan <\/strong>should already include the first message you\u2019ll share publicly.<\/p>\n\n\n\n<p>To make this complicated process easier to follow, we broke the communication and management guidelines into three phases:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pre-crisis management<\/li>\n\n\n\n<li>Crisis management<\/li>\n\n\n\n<li>Post-crisis management<\/li>\n<\/ol>\n\n\n\n<p>This way, you\u2019ll know what to do at each step!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed516d07974&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed516d07974\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1067\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Infografika-PR-crisis-management-min.png\" alt=\"How to handle the PR crisis? Infographic\" class=\"wp-image-171639\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Infografika-PR-crisis-management-min.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Infografika-PR-crisis-management-min-7x12.png 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Infografika-PR-crisis-management-min-300x534.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Infografika-PR-crisis-management-min-89x159.png 89w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"handle_pr_crisis\">How to manage a Public Relations crisis? 7 steps<\/h2>\n\n\n\n<p>Having a crisis communication strategy is important, but it\u2019s just as important to know what to do when things actually go wrong. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>If you\u2019re unsure about the best way to handle a PR crisis, we\u2019ve put together a simple 7-step list to help you navigate the tough moments.<\/strong><\/p>\n\n\n\n<p>These are our tried-and-true best practices: follow them, and you\u2019ll be able to stay in control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\">01 Classify the problems &amp; don\u2019t overreact<\/h3>\n\n\n\n<p>Not every negative comment about your brand is a full-blown PR crisis. That said, you still shouldn\u2019t ignore negative feedback.<\/p>\n\n\n\n<p>Just don\u2019t involve your CEO into replying to a bad Google review.<\/p>\n\n\n\n<p>Instead, look at the potential impact on your overall&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pr-performance\/\">PR performance<\/a>&nbsp;and your company\u2019s reputation.<\/p>\n\n\n\n<p>Some issues will fade on their own, and responding can sometimes amplify the problem by drawing more attention to it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\">02 React fast<\/h3>\n\n\n\n<p>Once you realize you\u2019re dealing with a PR crisis, you need to move quickly.<\/p>\n\n\n\n<p>Time really matters here. The faster you address the issue, the better your chances of shaping the narrative and limiting the impact.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>People expect a response almost immediately, so you may not have time to write a perfectly polished statement. That\u2019s why it helps to have a few ready-to-go, general responses you can publish right away and adjust as needed.<\/strong><\/p>\n\n\n\n<p>Choose the<strong> communication channel your customers actually use<\/strong>. The key is to show that you\u2019re aware of the situation and actively managing it: then you can share more details as you learn more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\">03 Identify the first response unit<\/h3>\n\n\n\n<p>In most cases, <strong>your first line of response is your customer service or social media team<\/strong>.<\/p>\n\n\n\n<p>Customer service gets to talk to customers directly, which means <strong>they can catch potential PR issues early,<\/strong> before they spread to a bigger audience, like the press.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Sometimes a negative comment can start gaining traction on social media. If your media monitoring tool flags it in real time, you still have time to step in and protect your organization\u2019s reputation.<\/strong><\/p>\n\n\n\n<p>If the situation escalates, you\u2019ll want a well-rounded team you can rely on. Make sure you bring in key people from across your organization, like:<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">CEO<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Someone with legal expertise<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">A point person for media communications<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">A point person for other stakeholder communications<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">A point person for customer communications<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Someone with strong technical knowledge<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>This will ensure that your crisis communications efforts will run smoothly and everyone will be at the right place at the right time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\">04 Evaluate the crisis situation<\/h3>\n\n\n\n<p>Trained team members should quickly evaluate the PR mishap and respond accordingly.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Every PR crisis is different, so there\u2019s no one-size-fits-all playbook. That\u2019s why the PR response team\u2019s first move should be assessing the damage and getting it under control.<\/strong><\/p>\n\n\n\n<p>Based on how big the crisis is and what it could impact, the team should pick the most appropriate response.<\/p>\n\n\n\n<p>Once they\u2019ve decided on a plan, they can start taking steps to reduce the damage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\">05 Prepare the final action plan<\/h3>\n\n\n\n<p>You\u2019ve got your holding statements ready to buy you some time. Now it\u2019s time to put together your final plan of action.<\/p>\n\n\n\n<p>And you need to <strong>be honest<\/strong>. It\u2019s natural to want to limit the damage, but denying there\u2019s a problem, blaming someone else, or leaving out key details will only make things worse.<\/p>\n\n\n\n<p>Taking responsibility shows you\u2019re a mature organization that\u2019s ready to make things right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\">06 Cooperate with influencers<\/h3>\n\n\n\n<p>When your brand, product, or service is under fire, it helps to have people who can back you up.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s worth checking out <strong>influencers and high-profile public figures who could support your brand<\/strong> during and after a crisis.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>The key to a strong influencer campaign is choosing the right partner, and chances are, the best-fit influencers are already talking about your brand.<\/strong><\/p>\n\n\n\n<p>A <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\">media monitoring tool<\/a> makes it easy to spot the right influencers to help you navigate a PR crisis.<\/p>\n\n\n\n<p>After you log into your project in Brand24, head to the <strong>Influencers &amp; Sources tab.<\/strong> You\u2019ll see a few types of data there: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencers list <\/li>\n\n\n\n<li>Influencer analysis tab<\/li>\n\n\n\n<li>Sources analysis tab<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed516d085a0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed516d085a0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"616\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/pr-crisis-management-influencers-tab-1140x616.png\" alt=\"\" class=\"wp-image-183153\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/pr-crisis-management-influencers-tab-1140x616.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/pr-crisis-management-influencers-tab-1536x830.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/pr-crisis-management-influencers-tab-2048x1107.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/pr-crisis-management-influencers-tab-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/pr-crisis-management-influencers-tab-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/pr-crisis-management-influencers-tab-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/pr-crisis-management-influencers-tab-90x49.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/pr-crisis-management-influencers-tab-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>You\u2019ll still want to vet the names. Check <strong>what kind of content they post, what engagement looks like on their posts,<\/strong> and which social platforms they\u2019re active on. <\/p>\n\n\n\n<p>Then, based on what you find, pick the influencer who\u2019s the best fit to represent your brand.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/best-pr-tools\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Best PR Tools for Analytics, Monitoring, Outreach &#038; More [2026]\n\n <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\">07 Conduct a post-crisis analysis<\/h3>\n\n\n\n<p>The final step matters just as much as everything that came before it. You can also learn a lot from the mistakes you made along the way.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to <strong>review and analyze your PR crisis management plan<\/strong>:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">What worked well? <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">What didn\u2019t? <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">What should you adjust for next time?<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>This is also the right moment to <strong>evaluate your crisis response team<\/strong>:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Do any team members need extra training? <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Should you shift responsibilities, update roles, or bring in additional support?<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Then look at how people reacted to the PR messages you shared:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Could they be clearer or more effective? <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Should you try different channels, change the tone, or rewrite the wording?<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>A solid PR crisis review gives you the insights you need to strengthen your overall crisis strategy.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try PR Ccrisis management with social listening data!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=177\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when\">When should you respond to PR crises?<\/h2>\n\n\n\n<p><strong>First, you need to know when and how to respond, so let\u2019s start with the \u201c<em>when<\/em>.\u201d<\/strong><\/p>\n\n\n\n<p>Not every negative comment is a full-blown PR crisis that can hurt your brand or requires your CEO to step in. <\/p>\n\n\n\n<p>The real issue is when a mistake starts gaining traction and <strong>spreads into business news<\/strong>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>A simple triage approach can help you quickly judge how serious the situation is. Catching it early makes it easier to manage and helps you avoid spending time and resources on things that don\u2019t need it.<\/strong><\/p>\n\n\n\n<p>For any situation that feels like a brand image threat, assign it a color: <strong>green, orange, or red<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"green\">01 Green tag<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong><strong>Green<\/strong> is for situations where your organization doesn\u2019t need to take immediate action. <\/strong><\/p>\n\n\n\n<p>For instance, if a competitor is dealing with a crisis, it may not directly impact your business.<\/p>\n\n\n\n<p>That said, there\u2019s still a chance it could affect you. Keep an eye on what\u2019s happening and be ready to bring in your crisis response team if needed.<\/p>\n\n\n\n<p>Also, check Google search results. If your company starts trending in the media, the status may shift from green to orange.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"orange\">02 Orange tag<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong><strong>The orange tag highlights situations that could potentially hurt your business and damage customer trust in your brand.<\/strong><\/strong><\/p>\n\n\n\n<p>For example, if you spot ten negative reviews among hundreds of positive comments, it\u2019s worth monitoring, but there\u2019s no need to call in your PR crisis team just yet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"red\">03 Red tag<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong><strong>Red is your \u201cact now\u201d moment. Your reputation and revenue could be on the line, so it\u2019s time to bring in your PR response team fast.<\/strong><\/strong><\/p>\n\n\n\n<p>A code red covers situations that can <strong>seriously hurt your brand or disrupt your supply chain<\/strong>, and those impacts can quickly show up in your bottom line.<\/p>\n\n\n\n<p>The toughest crises often involve executive misconduct or, unfortunately, sexual harassment. You\u2019ll want to <strong>address issues like these immediately<\/strong>: ideally before your audience or the media even catch wind of what\u2019s happening.<\/p>\n\n\n\n<p>Keep in mind that things can escalate fast. A situation can <strong>shift from code green to orange, or straight to red,<\/strong> in just a couple of hours. That\u2019s why continuous <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening<\/a> and media monitoring are so important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prepare_to_pr_crisis\">How to prepare for a PR crisis?<\/h2>\n\n\n\n<p>There\u2019s bad news and good news.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bad news: <\/strong>there\u2019s a strong chance your organization will face a crisis at some point.<\/li>\n\n\n\n<li><strong>Good news: <\/strong>with the right crisis communications plan, you can be ready for it and limit the impact.<\/li>\n<\/ul>\n\n\n\n<p>You likely already have a solid <a href=\"https:\/\/brand24.com\/blog\/pr-strategy\/\">PR strategy<\/a>. But do you also have a plan to help you <strong>manage PR crises<\/strong> when they happen? <\/p>\n\n\n\n<p>A strong PR crisis strategy makes sure everyone on your team knows exactly what to do.<\/p>\n\n\n\n<p><strong>Here\u2019s what you\u2019ll want to consider as you build your PR crisis management plan:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"monitor\">01 Monitor news cycle around your brand<\/h3>\n\n\n\n<p>We live in a world that\u2019s always online, and social media lets anyone share opinions or post reviews.<\/p>\n\n\n\n<p>Chances are, <strong>a crisis will start online on channels you don\u2019t own<\/strong>. That\u2019s the worst-case scenario because your audience may notice it before your PR team does.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>To keep an online crisis from escalating, you need to know what people are saying about your company or product.<br><br>The challenge is that with so many platforms out there, it\u2019s nearly impossible to track every single mention of your brand manually.<\/strong><\/p>\n\n\n\n<p><strong>What is the solution?<\/strong><\/p>\n\n\n\n<p>A simple option is to use a <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\">media monitoring<\/a> and analysis tool.<\/p>\n\n\n\n<p>For instance, <strong>Brand24 tracks and analyzes publicly available online mentions<\/strong> from both social media and non-social sources (like news, blogs, podcasts, or video platforms) that include your chosen keyword.<\/p>\n\n\n\n<p>But Brand24 isn\u2019t just a feed of posts. Its AI-powered features like AI Brand Assistant or AI Topic analysis also you make sense of the chatter by analyzing those mentions. You can tag them based on what matters to you, so the insights you need are easier to spot and act on.<\/p>\n\n\n\n<p>From a PR crisis management standpoint, which media monitoring features matter most?<\/p>\n\n\n\n<p>Let\u2019s go through the list one by one!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"sentiment\">1. Sentiment analysis &amp; the volume of mentions<\/h4>\n\n\n\n<p>A <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\">social listening tool<\/a> automatically applies sentiment to the online mentions it collects.<\/p>\n\n\n\n<p>That way, you can quickly see whether people are talking about your brand in a positive, negative, or neutral way.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed516d094aa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed516d094aa\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"382\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-sentiment-1.png\" alt=\"pr-crisis-management-sentiment \" class=\"wp-image-183150\" style=\"width:563px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-sentiment-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-sentiment-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-sentiment-1-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-sentiment-1-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-sentiment-1-248x118.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-sentiment-1-90x43.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Pro tip: <\/strong>To get the most out of&nbsp;media monitoring&nbsp;and <a href=\"https:\/\/brand24.com\/blog\/pr-sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">PR sentiment analysis<\/a>, combine the metric with the volume of mentions.<\/p>\n\n\n\n<p>The volume of mentions is simply the total number of times you\u2019re mentioned within a set time period.<\/p>\n\n\n\n<p>If mentions suddenly spike and the overall sentiment turns negative, that\u2019s <strong>often a sign a PR issue could be brewing. <\/strong>Keep a close eye on those metrics so you can respond before the press catches on.<\/p>\n\n\n\n<p>On the other hand, a spike in positive mentions usually means you\u2019re doing something right!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"filters\">2. Filters<\/h4>\n\n\n\n<p>If you\u2019re tracking mentions around a big company or a popular product, you\u2019re going to get a lot of brand or product mentions.<\/p>\n\n\n\n<p>Some of them may be relevant to your project, but you might only need to <strong>focus on a specific slice of the online conversation.<\/strong><\/p>\n\n\n\n<p>To make that easier, <strong>we\u2019ve built a set of filters <\/strong>you can use in your project.<\/p>\n\n\n\n<p>Here are some of the filters you\u2019ll find in the Brand24 dashboard:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-powered Smart Context Search<\/li>\n\n\n\n<li>Sources<\/li>\n\n\n\n<li>Time Range<\/li>\n\n\n\n<li>Geolocation<\/li>\n\n\n\n<li>Language<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/brand-sentiment\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand Sentiment<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/time-saving-filters-that-every-social-listening-tool-should-have\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Social Listening Filters: 10 Time-Saving Filters Every Tool Should Have\n <\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Manage PR crises with the best media monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=177\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"anomaly\">3. AI Anomaly Detector<\/h4>\n\n\n\n<p>The Anomaly Detector is like that friend who always notices the first signs that something bigger might be coming.<\/p>\n\n\n\n<p>It <strong>flags unusual spikes in conversations <\/strong>about your brand across media platforms. By catching these early, your team can dig into what\u2019s happening before it escalates.<\/p>\n\n\n\n<p>That means you can respond faster to negative chatter and stay in control of your brand\u2019s narrative.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed516d09c79&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed516d09c79\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"326\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-mention-spike-1.png\" alt=\"\" class=\"wp-image-183151\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-mention-spike-1.png 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-mention-spike-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-mention-spike-1-300x122.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-mention-spike-1-248x101.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-mention-spike-1-90x37.png 90w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI-based Anomaly Detector by Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"notifications\">4. Notifications and Storm Alerts<\/h4>\n\n\n\n<p>To stop a PR crisis from spreading, you need to know it\u2019s happening in the first place.<\/p>\n\n\n\n<p>That\u2019s why a reliable notification system matters. With Brand24 notifications, you can get alerts for every mention, or only the ones you\u2019ve already filtered.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed516d0a0e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed516d0a0e5\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"191\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1.png\" alt=\"Storm Alert feature in Brand24\" class=\"wp-image-182057\" style=\"width:563px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1-300x57.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1-248x47.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1-90x17.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>In Brand24, we offer three types of notifications and Storm Alerts that will help you manage a PR crisis:<\/strong><\/p>\n\n\n\n<p><strong>Slack notifications<\/strong><\/p>\n\n\n\n<p>This one\u2019s my personal favorite. Whenever a new mention shows up in the dashboard, you\u2019ll get a Slack notification, so you\u2019re always up to date.<\/p>\n\n\n\n<p><strong>Email notifications<\/strong><\/p>\n\n\n\n<p>If you don\u2019t have Slack access, you can still stay in the loop with email notifications. Choose alerts in real time, hourly, every 6 or 12 hours, or on a daily, weekly, or monthly schedule.<\/p>\n\n\n\n<p><strong>In-app notifications<\/strong><\/p>\n\n\n\n<p>Brand24 has an app for both iOS and Android, so you can check all your project mentions right from your phone.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"sentiment\">5. Sentiment source analysis<\/h4>\n\n\n\n<p>You\u2019ll find this feature in the Brand24 <strong>Analysis<\/strong> tab.<\/p>\n\n\n\n<p>This chart breaks down <strong>how many positive vs neutral vs negative mentions <\/strong>you\u2019re getting from each source or channel. <\/p>\n\n\n\n<p>Spotting which source is driving the most negativity makes it easier to tell whether your crisis management efforts are actually working.<\/p>\n\n\n\n<p>Use these insights to make smarter, data-backed decisions during a PR crisis.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed516d0a68f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed516d0a68f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"676\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-negative-sentiment.png\" alt=\"\" class=\"wp-image-183152\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-negative-sentiment.png 728w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-negative-sentiment-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-negative-sentiment-300x279.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-negative-sentiment-171x159.png 171w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/reputation-repair-negative-sentiment-90x84.png 90w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment source analysis by Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prepared\">02 Always be prepared<\/h3>\n\n\n\n<p>You may feel confident that your product is great and your organization runs smoothly, but that doesn\u2019t mean you\u2019re crisis-proof.<\/p>\n\n\n\n<p>These days, it\u2019s less about <em>if<\/em> a PR issue will happen and more about <em>when<\/em>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>That\u2019s why it\u2019s smart to have a crisis response plan ready to go. When something comes up, people across key departments will already know who does what, how to respond, and what steps to take.<\/strong><\/p>\n\n\n\n<p>A crisis communication plan also helps new employees who join during a rough patch. They can get up to speed quickly and follow the company\u2019s approach right away.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track your brand mentions to avoid PR crises!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=177\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1\">What is PR crisis management?<\/h3>\n\n\n\n<p>PR crisis management is the process of handling events that threaten a company\u2019s reputation. It includes detecting issues early, responding quickly, and communicating clearly across channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2\">How fast should you respond to a PR crisis?<\/h3>\n\n\n\n<p>Ideally within hours. The first response doesn\u2019t need to be perfect, but it should acknowledge the issue and show you\u2019re taking action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3\">What is the first step in PR crisis management?<\/h3>\n\n\n\n<p>The first step is <strong>classifying the situation<\/strong>: understanding whether it\u2019s a minor issue or a full-scale crisis. This determines how urgently and broadly you respond.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id4\">How do you detect a PR crisis early?<\/h3>\n\n\n\n<p>By monitoring online mentions across social media, news, blogs, and forums. Sudden spikes in discussion or negative sentiment are early warning signs and can be tracked by media monitoring tools like Brand24.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id5\">What are some common causes of a PR crisis?<\/h3>\n\n\n\n<p>A PR crisis can be triggered by negative media coverage, customer backlash, product failures, employee misconduct, or viral social media discussions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id6\">How can a crisis response team prevent PR mishaps?<\/h3>\n\n\n\n<p>A crisis response team prevents PR mishaps by preparing in advance, monitoring online conversations in real time, and reacting quickly with clear, consistent communication. <\/p>\n\n\n\n<p>Defined roles and a structured response process help avoid confusion and delays. <\/p>\n\n\n\n<p>The key is to catch issues early and deal with them before they turn into a full-blown crisis, so you can help <a href=\"https:\/\/brand24.com\/blog\/how-to-maintain-a-positive-business-reputation\/\">maintain a positive brand reputation<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une crise de relations publiques ? D\u00e9couvrez 7 \u00e9tapes pour r\u00e9agir rapidement, g\u00e9rer la communication et prot\u00e9ger votre marque !<\/p>","protected":false},"author":34,"featured_media":164516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4147],"tags":[3999,796,3996],"class_list":["post-141897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-and-crisis","tag-golden-rules-of-pr-crisis-management","tag-pr-crisis","tag-pr-crisis-management"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marta","cf_author_last_name":"Pinkowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/141897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=141897"}],"version-history":[{"count":70,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/141897\/revisions"}],"predecessor-version":[{"id":183220,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/141897\/revisions\/183220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/164516"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=141897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=141897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=141897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}