{"id":151779,"date":"2023-10-31T13:54:10","date_gmt":"2023-10-31T12:54:10","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=151779"},"modified":"2024-12-13T15:42:12","modified_gmt":"2024-12-13T14:42:12","slug":"quest-ce-que-la-vente-sociale","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/what-is-social-selling\/","title":{"rendered":"Social Selling: Definition &amp; Practical Guide [2026]"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/optinmonster.com\/social-selling-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"78% of salespeople\">78% of salespeople<\/a> who use social selling outperform their peers, and 61% of brands report revenue growth as a direct result. Meanwhile, 75% of B2B buyers actively use social media to inform purchasing decisions. The channel has shifted; the question now is how to use it well. <\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Social selling is about trust, not transactions.<\/p>\n                    <p class=\"acf-key-takeaways__text\">The most effective social sellers prioritize relationship-building over pitching \u2014 prospects are far more likely to convert when they feel genuinely understood rather than targeted.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">LinkedIn remains the strongest B2B social selling platform.<\/p>\n                    <p class=\"acf-key-takeaways__text\">With most decision-makers active there daily, a well-optimized profile and consistent engagement through tools like Sales Navigator and SSI tracking give sales teams a measurable edge over competitors relying on cold outreach.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Buyer intent signals are everywhere \u2014 if you&#039;re listening.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Monitoring keywords like &quot;alternatives to [competitor]&quot; or &quot;looking for a CRM&quot; across platforms reveals warm leads already in buying mode, which is far more efficient than chasing cold prospects. Tools like Brand24 can surface these signals in real time.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Speed and personalization determine conversion. <\/p>\n                    <p class=\"acf-key-takeaways__text\">Responding to a buyer signal quickly \u2014 and with a message tailored to their specific pain point or sentiment \u2014 dramatically increases the likelihood of engagement. Generic, delayed outreach squanders warm opportunities.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">B2B and B2C social selling require different playbooks.<\/p>\n                    <p class=\"acf-key-takeaways__text\">B2B success hinges on demonstrating expertise and nurturing long-cycle relationships through educational content; B2C leans on brand personality, community, and emotional connection with shorter conversion paths.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-social-selling\">What is social selling?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Social selling<\/strong> is a sales strategy built on one principle: people buy from people they trust. Instead of cold outreach or mass messaging, social sellers use platforms like LinkedIn, Twitter, or Instagram to build genuine, targeted relationships with prospects \u2014 and let trust do the heavy lifting.<\/p>\n\n\n\n<p>Social selling is personal, it&#8217;s intentional, and it&#8217;s fundamentally different from broadcasting to an audience.<\/p>\n\n\n\n<p>What it&#8217;s not: spamming inboxes with generic pitches or dropping promotional links in comment sections. That kills credibility faster than it builds a pipeline.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0a7cf991140&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0a7cf991140\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"738\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/What-is-social-selling-example-of-non-targeted-communication-min-1140x738.png\" alt=\"\" class=\"wp-image-160123\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/What-is-social-selling-example-of-non-targeted-communication-min-1140x738.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/What-is-social-selling-example-of-non-targeted-communication-min-300x194.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/What-is-social-selling-example-of-non-targeted-communication-min.png 1333w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Unsuccessful social selling attempt: contacting someone in a language they don&#8217;t know<\/figcaption><\/figure>\n\n\n\n<p>To build relationships with potential customers, your interactions must be meaningful and authentic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social selling vs. social media marketing<\/h3>\n\n\n\n<p>Both happen on social platforms, but they serve different purposes. Social media marketing casts a wide net \u2014 it&#8217;s about reach, impressions, and brand awareness. Social selling is the opposite: targeted, one-on-one communication with a specific prospect or a small group.<\/p>\n\n\n\n<p>The key distinction is intent. Marketing speaks to many. Social selling speaks to one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b2b-vs-b2c\">Social selling for B2B vs B2C<\/h2>\n\n\n\n<p><strong>B2B<\/strong> is where social selling truly shines. <\/p>\n\n\n\n<p>The goal is to educate prospects, demonstrate expertise, and nurture relationships over time. LinkedIn, Twitter, and Quora are the natural habitats here \u2014 platforms built around professional content and industry conversation. <\/p>\n\n\n\n<p>Case studies, webinars, and authoritative blog posts make effective conversation starters. <\/p>\n\n\n\n<p>When a prospect asks for a recommendation in your space, that&#8217;s your cue \u2014 but respond like a consultant, not a vendor. <\/p>\n\n\n\n<p>Ask about their team size, pain points, and workflow before mentioning your product.<\/p>\n\n\n\n<p><strong>B2C<\/strong> social selling is newer but growing. <\/p>\n\n\n\n<p>The focus shifts to brand personality, emotional connection, and community. Instagram, Facebook, and TikTok take center stage, and content leans visual and authentic \u2014 videos, user-generated posts, and stories. <\/p>\n\n\n\n<p>The conversion path is shorter, but the relationship still matters: loyalty programs, incentives, and genuine engagement in comments drive results.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0a7cf991b36&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0a7cf991b36\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"811\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/Social-selling-Turkish-Airlines-enagaging-with-its-clients-min.png\" alt=\"Social selling - Turkish Airlines interacting with its clients' post\" class=\"wp-image-160125\" style=\"width:575px;height:608px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-Turkish-Airlines-enagaging-with-its-clients-min.png 767w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-Turkish-Airlines-enagaging-with-its-clients-min-300x317.png 300w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social selling &#8211; Turkish Airlines interacting with its clients&#8217; post<\/figcaption><\/figure>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Organizers sometimes don\u2019t tag us when promoting their fundraisers online, so Brand24 helps us find these mentions. We can then offer support, provide advice, share their efforts in our materials, or co-create content.<\/div>\n        <div class=\"acf-quote-square__row\">\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Alicja W\u00f3jcik                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Marketing &amp; Social Media Specialist at Zrzutka.pl<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>To sum it up:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Social selling                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        B2B                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        B2C                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Primary goal<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Lead generation, relationship nurturing<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Brand awareness, traffic, direct purchases<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Best platforms<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>LinkedIn, Twitter, Quora<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Instagram, TikTok, Facebook<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Content style<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Case studies, webinars, authoritative blog posts<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Videos, stories, user-generated content<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Sales cycle<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Long \u2014 trust built over multiple touchpoints<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Short \u2014 emotional connection drives faster decisions<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Tone<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Consultative, informative, credibility-driven<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Authentic, personality-driven, community-focused<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Trust signals<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Thought leadership, social proof, expertise<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Personality, reviews, influencer endorsements<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-start-with-social-selling\">What are the best social selling channels?<\/h2>\n\n\n\n<p><strong>LinkedIn<\/strong> is the default starting point for B2B social selling, and for good reason. Most decision-makers are active there daily. A strong profile is non-negotiable \u2014 it&#8217;s your digital storefront. Fill out every section, especially the intro and &#8220;About&#8221; areas, and write them from the buyer&#8217;s perspective, not a recruiter&#8217;s.<\/p>\n\n\n\n<p>From there, use LinkedIn&#8217;s native tools to your advantage. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.linkedin.com\/products\/linkedin-sales-navigator\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Sales Navigator\">Sales Navigator<\/a><\/strong> helps with targeted outreach and lead tracking. <\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.linkedin.com\/sales\/ssi?src=or-search&amp;trk=lss-microsite_ssi-score-entry-page_get-your-ssi-score-button&amp;veh=www.google.com%7Cor-search%3Bveh%3Dwww.google.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Social Selling Index (SSI)\">Social Selling Index (SSI)<\/a><\/strong> measures your profile completeness, network quality, engagement, and relationship-building \u2014 LinkedIn will tell you exactly where to improve.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Tip: Engage in conversations before starting one, follow relevant hashtags and industry voices, join niche groups, and share content that genuinely helps your audience \u2014 not just content that promotes your product.<\/p>\n\n\n\n<p><strong>Example<\/strong>: Tomasz Niezgoda, from SurferSEO, wrote a LinkedIn post about a digital course on SEO writing. The post had a broad reach and generated more than 40 comments, with people asking for invitations to the class. This is an excellent way to promote your brand through personal branding on a social selling platform.<\/p>\n\n\n\n<p>According to Tomasz,\u00a0<a href=\"https:\/\/linkedin.com\/posts\/niezgoda-tomasz_seo-writing-masterclass-activity-6771508700709490688-njtf\" target=\"_blank\" rel=\"noreferrer noopener\">more than 20,000 people joined<\/a>\u00a0the SEO Writing Masterclass. Mainly promoted on LinkedIn.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0a7cf9936bb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0a7cf9936bb\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1132\" height=\"736\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/01\/tomasz-niezgoda-on-linkedin.png\" alt=\"Screenshot of Tomasz Niezgoda post from Linkedin. \" class=\"wp-image-151822\" style=\"width:500px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/01\/tomasz-niezgoda-on-linkedin.png 1132w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/01\/tomasz-niezgoda-on-linkedin-300x195.png 300w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.linkedin.com\/posts\/niezgoda-tomasz_seowriting-activity-6757330326793596928-jBjB\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">See the full post on LinkedIn.<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong>Twitter\/X<\/strong> is more open by default \u2014 most content is public, which makes prospecting easier. Monitor keywords in your niche, jump into relevant threads, and build visibility through consistent, valuable contributions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0a7cf993ee9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0a7cf993ee9\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"744\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/Social-selling-Twitter-monitoring-with-Brand24-min-1140x744.png\" alt=\"Twitter monitoring with Brand24\" class=\"wp-image-160128\" style=\"width:auto;height:558px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-Twitter-monitoring-with-Brand24-min-1140x744.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-Twitter-monitoring-with-Brand24-min-300x196.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-Twitter-monitoring-with-Brand24-min.png 1214w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X monitoring with Brand24<\/figcaption><\/figure>\n\n\n\n<p><strong>Facebook<\/strong> is harder for cold social selling since most profiles are private, but brand pages and niche groups can still surface opportunities \u2014 especially in B2C.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0a7cf99474a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0a7cf99474a\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"443\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/Social-selling-on-Facebook-min.png\" alt=\"Social selling on Facebook \" class=\"wp-image-160127\" style=\"width:450px;height:222px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-on-Facebook-min.png 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-on-Facebook-min-300x148.png 300w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social selling on Facebook<\/figcaption><\/figure>\n\n\n\n<p><strong>Instagram<\/strong> requires more effort but rewards consistency. The comment section is often underused \u2014 showing up there authentically can open doors.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0a7cf994f5b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0a7cf994f5b\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"710\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/Social-selling-opportunity-on-Instagram-min-1140x710.png\" alt=\"Selling opportunity on Instagram\" class=\"wp-image-160129\" style=\"width:855px;height:533px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-opportunity-on-Instagram-min-1140x710.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-opportunity-on-Instagram-min-300x187.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-opportunity-on-Instagram-min.png 1391w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Selling opportunity on Instagram<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0a7cf99575b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0a7cf99575b\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"586\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/Social-selling-on-Instagram-example-min.png\" alt=\"Social selling on Instagram - example\" class=\"wp-image-160130\" style=\"width:479px;height:440px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-on-Instagram-example-min.png 638w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-on-Instagram-example-min-300x276.png 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social selling on Instagram &#8211; example<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to do social selling right?<\/h3>\n\n\n\n<p>The brands and reps who succeed at social selling share a few habits:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Habit                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What does it mean in practise?                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>They listen before they speak.<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Using a social listening tool \u2014 monitoring mentions, keywords, and industry conversations \u2014 lets you identify prospects at exactly the moment they&#8217;re looking for help. That&#8217;s a fundamentally different entry point than cold outreach.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>They share, not sell.<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Useful content \u2014 a relevant blog post, a case study from a similar company, a direct answer to a specific question \u2014 builds credibility organically. Each piece of value adds to a relationship that eventually converts.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>They&#8217;re consistent.<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Social selling is a long game. Sporadic activity doesn&#8217;t build trust. Showing up regularly in the right places does.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>They personalize everything.<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Generic messages fail. A message that references a prospect&#8217;s recent post, their company&#8217;s challenge, or something specific to their industry tells them you&#8217;ve actually paid attention..<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>For social selling best tips and practices, check out our YouTube video!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is social selling? Twitter &amp; LinkedIn best practices!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uegJUHy9Is0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brand24\">How to use Brand24 for social selling?<\/h2>\n\n\n\n<p>The most effective way to do social selling is to use a social media monitoring tool to track keywords relevant to your business and identify potential customers \u2014 the key is choosing the right keywords, since finding customers requires a broader perspective.<\/p>\n\n\n\n<p>How to do it with Brand24:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Set up a social selling project with buyer-intent keywords<\/h3>\n\n\n\n<p>Don&#8217;t just track your brand name. Think like a buyer. Create a project around terms your prospects actually use \u2014 &#8220;looking for a CRM tool,&#8221; &#8220;need help with social monitoring,&#8221; &#8220;alternatives to [competitor].&#8221; This is where most teams stop short, and where Brand24&#8217;s edge begins.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Tip<\/strong>: Use comma-separated keywords and exclude irrelevant terms to keep your feed clean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Exclude irrelevant terms to keep your feed clean<\/h3>\n\n\n\n<p>Brand24 aggregates mentions from Facebook, Instagram, X, LinkedIn, Reddit, TikTok, YouTube, forums, blogs, news, and podcasts into a single feed. Filter by sentiment, source, or reach to zero in on the highest-value conversations \u2014 for example, only positive mentions with high social reach, or Reddit threads asking for product recommendations.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0a7cf99685c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0a7cf99685c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"183\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-7-1140x183.png\" alt=\"\" class=\"wp-image-183647\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-7-1140x183.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-7-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-7-300x48.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-7-248x40.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-7-90x14.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-7.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filters in Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Tip<\/strong>: Time matters \u2014 the faster you respond to a buyer signal, the higher your conversion rate<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Engage with the customers<\/h3>\n\n\n\n<p>When you spot a relevant mention \u2014 someone asking for a tool recommendation, complaining about a competitor, or describing a problem you solve \u2014 don&#8217;t ignore it.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0a7cf9971f8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0a7cf9971f8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"392\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-8-1140x392.png\" alt=\"\" class=\"wp-image-183648\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-8-1140x392.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-8-1536x528.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-8-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-8-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-8-248x85.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-8-90x31.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-8.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention in Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Tip<\/strong>: Tag high-priority leads with internal labels for easy retrieval later<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Set up instant alerts so you never miss a signal<\/h3>\n\n\n\n<p>Configure email or Slack notifications for your social selling project. Every new mention matching your keywords lands in your inbox or channel immediately \u2014 so your sales team can act on warm leads the moment they appear, even without logging into the platform.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0a7cf997b85&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0a7cf997b85\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"586\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-9-1140x586.png\" alt=\"\" class=\"wp-image-183649\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-9-1140x586.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-9-1536x790.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-9-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-9-300x154.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-9-248x128.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-9-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-9.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Slack integration in Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Tip<\/strong>: Route alerts to a dedicated Slack channel for your sales team to triage together<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Use the AI Brand Assistant to identify patterns and opportunities<\/h3>\n\n\n\n<p>Brand24&#8217;s AI Brand Assistant is pre-trained on your project&#8217;s own data. Ask it which platforms drive the most engaged conversations, which topics are trending around buyer intent, or where your competitors are losing customers. These insights help you prioritize outreach and craft messages that actually resonate.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Tip<\/strong>: Ask the assistant: &#8220;Which sources have the most mentions asking for alternatives to [competitor]?&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Track sentiment to personalize your approach<\/h3>\n\n\n\n<p>Sentiment analysis tells you not just who is talking, but how they feel. A frustrated user venting about a competitor is a very different opportunity than someone casually exploring options. Tailor your outreach tone accordingly \u2014 lead with empathy for pain points, with value for explorers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0a7cf99855e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0a7cf99855e\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-10.png\" alt=\"\" class=\"wp-image-183650\" style=\"width:500px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-10.png 970w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-10-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-10-300x62.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-10-248x51.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-10-90x19.png 90w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment filter in Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Tip<\/strong>: Negative sentiment around competitors is your highest-intent lead signal<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Real-life example: <\/h3>\n\n\n\n<p>Traffit, a recruitment software company, used Brand24 to track competitor subdomains \u2014 whenever a company posted a job listing through a rival ATS, Brand24 flagged it as a warm lead already in the market for that type of tool. <\/p>\n\n\n\n<p>This strategy alone generates around 500 qualified leads per month, pushing their sales engagement rate from 2% (cold calling) up to 30%. <\/p>\n\n\n\n<p>Brand24 insights also revealed a growing trend of recruiters publishing books, which inspired Traffit to launch a free lending library \u2014 a campaign that brought in over 700 additional qualified leads. <\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">When my team finishes with inbound leads and other tasks, and they\u2019re looking for more potential customers, I just say, \u2018Go to Brand24.\u2019 We get hundreds of potential leads every month thanks to this tool.<\/div>\n        <div class=\"acf-quote-square__row\">\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Mick Griffin                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Growth @ Traffit<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/case-study\/traffit\/\">Read the full case study \u2192<\/a><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start Brand24 14-day free trial!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=131\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"summary\">Summary<\/h2>\n\n\n\n<p>Social selling rewards those who show up consistently, listen carefully, and respond with genuine value. The infrastructure to do that at scale already exists \u2014 it&#8217;s just a matter of using it deliberately.<\/p>\n\n\n\n<p>Here&#8217;s how to use Brand24 to make social selling systematic and effective:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Step                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Action                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Why it works                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p><strong>Hunt for buyer-intent signals<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Set up keyword projects around language prospects use in buying mode \u2014 &#8220;struggling with [problem],&#8221; &#8220;switching from [competitor],&#8221; &#8220;need a tool for [use case]&#8221;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Surfaces people already looking for a solution like yours, rather than cold audiences<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p><strong>Filter for highest-priority opportunities<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Use sentiment and reach filters to prioritize high-reach posts with negative sentiment about competitors<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>These are your highest-intent leads \u2014 someone publicly frustrated with a rival is already halfway to switching<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p><strong>Respond before your competitors do<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Set up Slack or email alerts so buyer signals land in your team&#8217;s feed the moment they&#8217;re posted<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>The first credible, helpful response in a thread almost always wins the relationship<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p><strong>Let the AI Brand Assistant guide your strategy<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ask it: <em>&#8220;Which platforms have the most mentions asking for alternatives to [competitor]?&#8221;<\/em> or <em>&#8220;What problems are people in [industry] discussing most this month?&#8221;<\/em><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Turns raw mention data into prioritized outreach targets and content direction<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p><strong>Lead with the right tone<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Check sentiment before reaching out \u2014 lead frustrated users with empathy, curious explorers with insight<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>The same pitch in the wrong tone loses the deal before it starts<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What are the benefits of social selling?<\/h3>\n\n\n\n<p>Social selling helps you build real relationships with prospects before you ever pitch them. Done right, it drives higher conversion rates, gives you a window into customer behavior, and strengthens brand visibility \u2014 all while creating a warmer, more human buying experience than cold outreach ever could.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can I start social selling?<\/h3>\n\n\n\n<p>Start with LinkedIn. It&#8217;s where most buyers and decision-makers already are, and you likely have a profile already.<\/p>\n\n\n\n<p>First, make your profile work for you \u2014 nail your headline, About section, and experience descriptions so they speak to your ideal customer, not just your resume. Then use a social listening tool like Brand24 to track relevant mentions and conversations. When you spot an opportunity, open with a genuine question about their business challenges rather than a pitch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the Social Selling Index (SSI)?<\/h3>\n\n\n\n<p>The SSI is LinkedIn&#8217;s free scoring tool that measures how effectively you&#8217;re using the platform for social selling. It benchmarks you against peers in your industry across four areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Establishing your professional brand<\/strong> \u2014 does your profile build trust with potential buyers?<\/li>\n\n\n\n<li><strong>Finding the right people<\/strong> \u2014 are you connecting with decision-makers and industry leaders?<\/li>\n\n\n\n<li><strong>Engaging with insights<\/strong> \u2014 are you joining relevant conversations and following the right voices?<\/li>\n\n\n\n<li><strong>Building relationships<\/strong> \u2014 are you nurturing both new and existing connections?<\/li>\n<\/ul>\n\n\n\n<p>You can <a href=\"http:\/\/linkedin.com\/sales\/ssi?src=or-search&amp;trk=lss-microsite_ssi-score-entry-page_get-your-ssi-score-button&amp;veh=www.google.com|or-search%3Bveh%3Dwww.google.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"check your score for free\">check your score for free<\/a> directly on LinkedIn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a good Social Selling Index score on LinkedIn?<\/h3>\n\n\n\n<p>SSI scores run from 0 to 100. Here&#8217;s a rough benchmark:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>75\u2013100<\/strong> \u2014 Excellent. You&#8217;re among the top social sellers in your industry.<\/li>\n\n\n\n<li><strong>50\u201374<\/strong> \u2014 Good. You&#8217;re above average, but there&#8217;s room to sharpen specific areas.<\/li>\n\n\n\n<li><strong>25\u201349<\/strong> \u2014 Fair. You have a foundation, but consistency and engagement need work.<\/li>\n\n\n\n<li><strong>0\u201324<\/strong> \u2014 Low. Your profile and activity likely aren&#8217;t making an impression on buyers.<\/li>\n<\/ul>\n\n\n\n<p>The average SSI score across LinkedIn sits around <strong>40<\/strong>. Most sales professionals who actively work on their presence land in the <strong>60s<\/strong>, while top performers typically score <strong>75 and above<\/strong>.<\/p>\n\n\n\n<p>That said, your score is most meaningful in context \u2014 LinkedIn compares you to people in your industry and network, so a &#8220;good&#8221; score varies by field. A 60 in a highly competitive sector may outperform an 80 in a niche with little social selling activity.<\/p>\n\n\n\n<p><strong>The bottom line:<\/strong> aim for 70+, but treat your SSI as a directional tool, not a vanity metric. The goal is pipeline, not a perfect score.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to improve the Social Selling Index on LinkedIn?<\/h3>\n\n\n\n<p>Social Selling Index is a measurement tool by LinkedIn to estimate your social selling efforts. You can get your score for free\u00a0<a href=\"http:\/\/linkedin.com\/sales\/ssi?src=or-search&amp;trk=lss-microsite_ssi-score-entry-page_get-your-ssi-score-button&amp;veh=www.google.com|or-search%3Bveh%3Dwww.google.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>here<\/strong><\/a>.<\/p>\n\n\n\n<p>Social Selling Index shows in percentage the completeness of your LinkedIn profile needed for successful social selling. It compares it to similar people in your industry, so you can learn if you are above average or should improve.<\/p>\n\n\n\n<p>How to improve the SSI? Well, if you click the link and calculate your score, you know exactly what to do.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Establish your professional brand<\/strong> \u2013 think like your potential customer. What do they want to see when visiting your LinkedIn profile? Tell the visitors who you are, your specialty, and why they should trust you.<\/li>\n\n\n\n<li><strong>Find the right people <\/strong>\u2013 LinkedIn provides suggestions for new connections. Expand your professional network by connecting with industry and sales leaders, former clients, business partners, existing customers, and LinkedIn groups. Your network will grow, and your social presence will, too!<\/li>\n\n\n\n<li><strong>Engage with insights<\/strong> \u2013 believe it or not, but you are thoroughly profiled on each social media. That means LinkedIn will find relevant groups and great conversations for you to join if you let it. Follow relevant hashtags, brands, and people, and start engaging daily. It&#8217;s a great way to find new professional relationships.<\/li>\n\n\n\n<li><strong>Built relationships<\/strong> \u2013 use LinkedIn to talk with your existing customers, but also engage in new conversations with your network. Learn new relationship-building techniques, and you will become a master in social selling. Don&#8217;t forget to join LinkedIn groups valid in your niche.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Does social selling affect sales?<\/h3>\n\n\n\n<p>The main question is, does social selling actually work? Well, according to various studies \u2013 yes, it does!<\/p>\n\n\n\n<p>LinkedIn stats show, social media sales leaders are 51% more likely to reach quota.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0a7cf99a24f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0a7cf99a24f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"403\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/Social-selling-statistics-from-LinkedIn-min-1140x403.png\" alt=\"Social selling - statistics from LinkedIn\" class=\"wp-image-160133\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-statistics-from-LinkedIn-min-1140x403.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-statistics-from-LinkedIn-min-300x106.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Social-selling-statistics-from-LinkedIn-min.png 1219w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social selling &#8211; statistics from LinkedIn<\/figcaption><\/figure>\n\n\n\n<p>By building genuine relationships with potential customers, they are more likely to bond with the brand and become recurring buyers. They are also likely to switch from a competitor to your solution.<\/p>\n\n\n\n<p>Of course, a social selling strategy requires a lot of commitment and social skills, but the reward waiting for you is definitely worth the effort.<\/p>\n\n\n\n<p>Decision-makers in companies like to feel cared for. When choosing between two solutions with a similar offer, they are likelier to switch to the one where they were introduced or connected to a key account manager or other sales team members. That&#8217;s because they hope that they will receive help if they encounter any difficulties.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start Brand24 14-day free trial!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=131\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu'est-ce que la vente sociale et comment commencer \u00e0 g\u00e9n\u00e9rer de meilleurs prospects avec Brand24 ? Ceci et plus encore dans notre article !<\/p>","protected":false},"author":78,"featured_media":151924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-151779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/151779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=151779"}],"version-history":[{"count":33,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/151779\/revisions"}],"predecessor-version":[{"id":183635,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/151779\/revisions\/183635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/151924"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=151779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=151779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=151779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}