{"id":151977,"date":"2023-02-01T12:52:00","date_gmt":"2023-02-01T11:52:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=151977"},"modified":"2026-04-09T16:02:09","modified_gmt":"2026-04-09T14:02:09","slug":"strategie-des-medias-sociaux-de-nike","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/nike-social-media-strategy\/","title":{"rendered":"Nike Social Media Strategy: How Effective is it? Report [2025]"},"content":{"rendered":"<p><strong>Saviez-vous que Nike g\u00e8re plus de 300 profils de m\u00e9dias sociaux ? Vous les trouverez partout sur Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok et LinkedIn. Le succ\u00e8s de la strat\u00e9gie de Nike sur les m\u00e9dias sociaux est ind\u00e9niable, ce qui en fait un \u00e9l\u00e9ment cl\u00e9 de la strat\u00e9gie de Nike sur les m\u00e9dias sociaux. Quel est le secret de cette marque, l'une des plus suivies en ligne ? Une large port\u00e9e et un sentiment positif autour de la marque.<\/strong><\/p>\n\n\n\n<p>Pour moi, Nike est bien plus qu'un simple v\u00eatement de sport. C'est une marque qui a un impact sur notre vie quotidienne en nous encourageant \u00e0 \u00eatre physiquement actifs et \u00e0 avoir un mode de vie sain.<\/p>\n\n\n\n<p>J'aime le fait qu'au lieu d'une promotion insistante des produits, ils me motivent \u00e0 faire de l'activit\u00e9. \u00c0 mon avis, ils g\u00e8rent les m\u00e9dias sociaux d'une mani\u00e8re int\u00e9ressante, mais est-ce efficace ?<\/p>\n\n\n\n<p>D\u00e9couvrons-le !<\/p>\n\n\n\n<p>Aujourd'hui, nous allons examiner de plus pr\u00e8s les donn\u00e9es de Nike sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>La strat\u00e9gie de Nike en mati\u00e8re de m\u00e9dias sociaux<\/strong> se concentre sur la pr\u00e9sence de la marque sur plusieurs plateformes. Ils sont actifs sur diverses plateformes et utilisent chaque canal de m\u00e9dias sociaux au maximum de son potentiel.<br><br>Ce qui est remarquable, c'est la fa\u00e7on dont la marque favorise l'\u00e9mergence d'une communaut\u00e9 dynamique parmi ses adeptes. De nombreuses communaut\u00e9s se sont constitu\u00e9es autour des hashtags de la marque et des comptes d\u00e9di\u00e9s \u00e0 diff\u00e9rents pays.<br><br>Nike utilise des visuels de haute qualit\u00e9, partage des histoires inspirantes, collabore avec des personnalit\u00e9s sportives importantes et utilise beaucoup de contenu UGC.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Analysez les performances de vos m\u00e9dias sociaux !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key\"><strong>\u00c9l\u00e9ments cl\u00e9s de la strat\u00e9gie de Nike en mati\u00e8re de m\u00e9dias sociaux<\/strong><\/h2>\n\n\n\n<p>La strat\u00e9gie de Nike en mati\u00e8re de m\u00e9dias sociaux repose sur plusieurs \u00e9l\u00e9ments fondamentaux qui garantissent son efficacit\u00e9 et sa port\u00e9e.<\/p>\n\n\n\n<p>J'ai d\u00e9cid\u00e9 de passer bri\u00e8vement en revue chacun d'entre eux avant d'aborder les chiffres proprement dits. Cela vous aidera \u00e0 comprendre le contexte.<\/p>\n\n\n\n<p>Voici les cinq \u00e9l\u00e9ments cl\u00e9s de la strat\u00e9gie de Nike en mati\u00e8re de m\u00e9dias sociaux :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"content\"><strong>Un contenu attrayant<\/strong><strong><br><\/strong>Nike cr\u00e9e des contenus qui s'adressent directement \u00e0 son public cible. Qu'il s'agisse d'un Reel de motivation, d'un regard en coulisses sur le parcours de Sabrina Ionescu ou d'un aper\u00e7u des nouveaux produits, le contenu est toujours con\u00e7u pour r\u00e9sonner et inspirer.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a28b36&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a28b36\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content.png\" alt=\"Strat\u00e9gie marketing de Nike : Un contenu engageant\" class=\"wp-image-173214\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content.png 624w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content-198x159.png 198w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Strat\u00e9gie marketing de Nike : Un contenu engageant.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"visuals\"><strong>Des visuels de haute qualit\u00e9<\/strong><strong><br><\/strong>Les profils de Nike sont dynamiques et frais. Ils suivent les tendances et se concentrent sur des contenus vid\u00e9o de courte dur\u00e9e. En m\u00eame temps, tous leurs posts sont comme des puzzles qui s'additionnent pour cr\u00e9er une pi\u00e8ce plus grande - l'histoire de leur marque.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a293f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a293f5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals.png\" alt=\"Strat\u00e9gie marketing de Nike : Des visuels de haute qualit\u00e9.\" class=\"wp-image-173215\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals.png 571w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals-300x263.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals-182x159.png 182w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Strat\u00e9gie marketing de Nike : Des visuels de haute qualit\u00e9.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"influencer\"><strong>Collaborations avec des influenceurs<\/strong><strong><br><\/strong>En s'associant avec des athl\u00e8tes de haut niveau et des influenceurs, Nike amplifie sa port\u00e9e et sa cr\u00e9dibilit\u00e9. Ces collaborations permettent de promouvoir les produits et de s'aligner sur l'image de la marque. Exemple ? La r\u00e9cente grande collaboration avec la marque de Kim Kardashian - SKIMS.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a29cba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a29cba\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"320\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations.png\" alt=\"Strat\u00e9gie marketing de Nike : Les collaborations avec les influenceurs.\" class=\"wp-image-173216\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations-248x79.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Strat\u00e9gie marketing de Nike : Les collaborations avec les influenceurs.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"community\"><strong>Construction de la communaut\u00e9<\/strong><strong><br><\/strong>Nike encourage le sens de la communaut\u00e9 par le biais de divers \u00e9v\u00e9nements et de contenus personnalis\u00e9s. Il existe diff\u00e9rents comptes d\u00e9di\u00e9s, par exemple, aux femmes et \u00e0 la course \u00e0 pied. Il en va de m\u00eame pour les hashtags, qu'elle utilise pour communiquer avec son public et cr\u00e9er de petites communaut\u00e9s. Nike veille \u00e0 ce que ses adeptes se sentent connect\u00e9s et valoris\u00e9s.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a2a51e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a2a51e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building.png\" alt=\"Strat\u00e9gie marketing de Nike : La construction d&#039;une communaut\u00e9.\" class=\"wp-image-173217\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building.png 571w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building-300x263.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building-182x159.png 182w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Strat\u00e9gie marketing de Nike : La construction d'une communaut\u00e9.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"values\"><strong>Mettre en avant les valeurs fondamentales<\/strong><strong><br><\/strong>L'innovation, l'int\u00e9gration et la durabilit\u00e9 sont au c\u0153ur de la marque Nike. Ces valeurs sont constamment mises en avant sur toutes les plateformes de m\u00e9dias sociaux. Cela montre l'engagement de la marque \u00e0 avoir un impact positif.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a2adb3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a2adb3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values.png\" alt=\"Strat\u00e9gie marketing de Nike : Mettre en avant les valeurs fondamentales.\" class=\"wp-image-173218\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values.png 693w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values-300x216.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values-220x159.png 220w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Strat\u00e9gie marketing de Nike : Mettre en avant les valeurs fondamentales.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Obtenez des informations sur vos m\u00e9dias sociaux !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusions\"><strong>Principales conclusions de la strat\u00e9gie de marketing de Nike dans les m\u00e9dias sociaux<\/strong><\/h2>\n\n\n\n<p>J'ai \u00e9tudi\u00e9 en profondeur la strat\u00e9gie marketing de Nike. L'approche de Nike en mati\u00e8re de m\u00e9dias sociaux est multiforme et s'appuie sur diff\u00e9rentes plateformes pour s'engager efficacement aupr\u00e8s de son public.<\/p>\n\n\n\n<p>Mes observations m'ont permis de tirer quelques conclusions :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La marque g\u00e8re <strong>des profils multiples sur toutes les plateformes de m\u00e9dias sociaux<\/strong>. Par exemple, vous trouverez des pages Facebook distinctes pour Nike Football, Nike Basketball, Nike Run Club, Nike Skateboarding, Nike Swim, Nike Women, Nike Yoga, et bien d'autres encore.<\/li>\n\n\n\n<li>Au lieu de se contenter de vendre ses produits, Nike positionne la marque comme une <strong>mode de vie sain motivato<\/strong>r.<\/li>\n\n\n\n<li><strong>Des slogans simples et percutants et une narration \u00e9motionnelle<\/strong> sont des \u00e9l\u00e9ments de communication. La marque responsabilise son public cible et pr\u00e9sente l'actualit\u00e9 du monde du sport.<\/li>\n\n\n\n<li>Ils <strong>d\u00e9fendre leurs convictions<\/strong>. Nombre de leurs campagnes sur les m\u00e9dias sociaux visent \u00e0 mettre fin au racisme, \u00e0 la discrimination ou \u00e0 la haine.<\/li>\n\n\n\n<li>Nike <strong>ne poste pas trop<\/strong>. Leur contenu est judicieux et accrocheur.<\/li>\n\n\n\n<li>Nike syst\u00e9matiquement <strong>produit du contenu vid\u00e9o<\/strong> et g\u00e8re 3 cha\u00eenes YouTube : Nike, Nike Football, nikeskateboarding.<\/li>\n\n\n\n<li>Les grands noms sont synonymes de grands profits. Pendant des ann\u00e9es, Nike a <strong>a sponsoris\u00e9 et coop\u00e9r\u00e9 avec les plus grands athl\u00e8tes<\/strong>Lebron James, Tiger Woods, Serena Williams, Cristiano Ronaldo et bien d'autres encore. Leur collaboration avec Travis Scott a des chiffres \u00e9normes - le dernier post de Travis sur Instagram portant ses Nike a obtenu 1,8 millions de likes.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comprenez mieux votre public !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance\"><strong>Quelle est l'importance du marketing des m\u00e9dias sociaux pour Nike ?<\/strong><\/h2>\n\n\n\n<p>Le marketing des m\u00e9dias sociaux est une pierre angulaire de la strat\u00e9gie marketing globale de Nike.&nbsp;<\/p>\n\n\n\n<p>La marque a compris l'immense pouvoir des m\u00e9dias sociaux pour atteindre son public et promouvoir ses produits.&nbsp;<\/p>\n\n\n\n<p>Gr\u00e2ce aux m\u00e9dias sociaux, Nike est en contact avec ses clients \u00e0 l'\u00e9chelle mondiale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analysis\"><strong>Analyse du public cible et de l'engagement des clients<\/strong><\/h2>\n\n\n\n<p>Nike g\u00e8re de nombreux canaux de m\u00e9dias sociaux qui rassemblent des millions de fans. Voici le nombre d'adeptes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram - 302M<\/li>\n\n\n\n<li>Facebook - 39M<\/li>\n\n\n\n<li>Twitter - 10.2M<\/li>\n\n\n\n<li>LinkedIn - 6M<\/li>\n\n\n\n<li>TikTok - 7.2M<\/li>\n\n\n\n<li>YouTube - 2.09M<\/li>\n\n\n\n<li>Pinterest - 1.1M<\/li>\n<\/ul>\n\n\n\n<p>Ces chiffres sont impressionnants. Mais tous les sp\u00e9cialistes du marketing des m\u00e9dias sociaux savent qu'aujourd'hui, le nombre de followers n'a plus autant d'importance qu'avant.&nbsp;<\/p>\n\n\n\n<p>Pour atteindre un large public, nous devons faire participer les personnes qui nous suivent et\/ou diffuser des publicit\u00e9s payantes, et Nike fait les deux.<\/p>\n\n\n\n<p>Quel est donc le canal social qui suscite le plus d'engagement de la part de Nike ?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"instagram\">Instagram - le nombre moyen de r\u00e9actions pour le profil est de 101,4k likes et 830,21 commentaires, ce qui repr\u00e9sente un taux d'engagement moyen de 0,03%.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a2c0e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a2c0e4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement.png\" alt=\"L&#039;engagement et l&#039;audience du profil Instagram de Nike.\" class=\"wp-image-173219\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement-248x157.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">L'engagement et l'audience du profil Instagram de Nike.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"twitter\">Twitter - Les tweets vid\u00e9o de Nike sont volontiers retweet\u00e9s. Le nombre moyen de retweets est de 1,4k, ce qui correspond \u00e0 un taux d'engagement moyen de 0,08%.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a2c96e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a2c96e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"359\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement.png\" alt=\"Les mesures d&#039;engagement du profil Twitter de Nike.\" class=\"wp-image-173220\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement-300x108.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement-248x89.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les mesures d'engagement du profil Twitter de Nike.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"tiktok\">TikTok - le nombre moyen de r\u00e9actions pour le profil est de 50,6k likes, 2,9k partages et 978 commentaires, ce qui repr\u00e9sente un taux d'engagement moyen de 0,72%.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a2d1b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a2d1b7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement.png\" alt=\"Les mesures d&#039;engagement du profil TikTok de Nike.\" class=\"wp-image-173221\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement.png 954w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement-248x130.png 248w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les mesures d'engagement du profil TikTok de Nike.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"youtube\">YouTube - ce profil a le taux d'engagement moyen le plus \u00e9lev\u00e9. Le nombre moyen de r\u00e9actions pour ce profil est de 2,7k likes et 299k vues, ce qui repr\u00e9sente un taux d'engagement moyen de 0,91%.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a2d9fd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a2d9fd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement.png\" alt=\"Les mesures d&#039;engagement du profil YouTube de Nike.\" class=\"wp-image-173222\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement.png 942w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement-300x159.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement-248x132.png 248w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les mesures d'engagement du profil YouTube de Nike.<\/figcaption><\/figure>\n\n\n\n<p>Source : <a href=\"https:\/\/www.upfluence.com\/software\/upfluence-plugin-influence-analytics\" target=\"_blank\" rel=\"noopener\" title=\"\">Upfluence<\/a>.<\/p>\n\n\n\n<p>C'est l'analyse des comptes sociaux appartenant \u00e0 Nike.<\/p>\n\n\n\n<p>Bien que la marque ait rassembl\u00e9 une vaste audience sur ses sites de m\u00e9dias sociaux, il est difficile de maintenir un taux d'engagement \u00e9lev\u00e9 sans investir dans des publicit\u00e9s payantes.<\/p>\n\n\n\n<p>L'autre solution consiste \u00e0 renforcer la fid\u00e9lit\u00e9 \u00e0 la marque. Nike a de nombreux \u00e9vang\u00e9listes qui publient des articles sur ses produits sur leurs canaux sociaux priv\u00e9s.<\/p>\n\n\n\n<p>Combien ?<\/p>\n\n\n\n<p>Jetons un coup d'\u0153il aux donn\u00e9es fournies par le programme <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-le-suivi-et-lanalyse-des-medias\/\">surveillance des m\u00e9dias<\/a> Brand24 et analyser le nombre de mention. J'ai fait quelques <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-lecoute-sociale\/\">\u00e9coute sociale<\/a>et voici le r\u00e9sultat :<\/p>\n\n\n\n<p>Au cours des 30 derniers jours, Nike a re\u00e7u plus de <strong>340k ( !)<\/strong> de mention en ligne.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Trouvez vos mention dans les m\u00e9dias sociaux !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>La majorit\u00e9 d'entre eux proviennent de 2 sources : Instagram et Twitter.<\/p>\n\n\n\n<p>Je suis s\u00fbr que vous aviez pr\u00e9dit qu'Instagram apporterait \u00e0 Nike beaucoup de buzz. Mais vous attendiez-vous \u00e0 ce que Twitter prenne la deuxi\u00e8me place ?&nbsp;<\/p>\n\n\n\n<p>Pour moi, c'\u00e9tait un peu surprenant. Mais oui, Twitter a g\u00e9n\u00e9r\u00e9 plus de 33 000 mention. Comme nous le voyons, Facebook n'est pas l'endroit o\u00f9 les gens aiment mention les marques, m\u00eame si elles sont aussi populaires que Nike.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a2e582&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a2e582\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions.png\" alt=\"Le nombre de mention en ligne de Nike, une analyse de Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-173223\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions.png 745w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions-237x159.png 237w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le nombre de mention en ligne de Nike.<\/figcaption><\/figure>\n\n\n\n<p>Selon les statistiques, 303 000 mention proviennent des m\u00e9dias sociaux et seulement 41 000 de sources non sociales. En outre, ces mention ont g\u00e9n\u00e9r\u00e9 une port\u00e9e totale de plus de 1,7 milliard de personnes.<\/p>\n\n\n\n<p>Il est int\u00e9ressant de noter qu'au cours des 30 derniers jours, l'engagement de la marque s'est enflamm\u00e9 ! Nike a re\u00e7u 820 000 commentaires et 54 millions d'interactions sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Sachez ce que les gens disent de vous en ligne !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Nous voyons clairement que les m\u00e9dias sociaux sont la cl\u00e9 de la strat\u00e9gie de notori\u00e9t\u00e9 de la marque Nike.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a2f0c1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a2f0c1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics.png\" alt=\"Statistiques des mention en ligne de Nike, fournies par Brand24, un outil bas\u00e9 sur l&#039;IA.\" class=\"wp-image-173224\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics.png 364w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-300x412.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-116x159.png 116w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Statistiques des mention en ligne de Nike.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reach\"><strong>Analyse de la port\u00e9e des m\u00e9dias sociaux<\/strong><\/h2>\n\n\n\n<p>La port\u00e9e est l'un des \u00e9l\u00e9ments les plus importants <a href=\"https:\/\/brand24.com\/blog\/fr\/mesures-des-medias-sociaux\/\">mesures des m\u00e9dias sociaux<\/a> que nous pouvons suivre. Il s'agit d'une estimation du nombre d'utilisateurs susceptibles d'\u00eatre en contact avec les messages des m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Une large port\u00e9e signifie une plus grande notori\u00e9t\u00e9 de la marque. C'est essentiel pour les marques de sport telles que Nike, car la concurrence dans ce secteur est tr\u00e8s forte.&nbsp;<\/p>\n\n\n\n<p>Les strat\u00e9gies marketing de Nike sont con\u00e7ues pour maximiser la port\u00e9e des m\u00e9dias sociaux et la notori\u00e9t\u00e9 de la marque.<\/p>\n\n\n\n<p>Les mention en ligne jouent un r\u00f4le essentiel dans l'accroissement de la notori\u00e9t\u00e9 de la marque. Ils permettent d'atteindre de nouveaux utilisateurs. Plus il y a de mention positives sur votre marque, mieux c'est.<\/p>\n\n\n\n<p>Voici la port\u00e9e en ligne de la marque de sport Nike :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a2f9dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a2f9dc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"292\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach.png\" alt=\"La port\u00e9e en ligne de Nike par Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-173225\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach-300x88.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach-248x72.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La port\u00e9e en ligne de Nike.<\/figcaption><\/figure>\n\n\n\n<p>Vous voyez ce pic le 19 f\u00e9vrier 2025 ?<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 AI Events by Brand24, je sais ce qui en est la cause - la nouvelle collaboration avec la marque de Kim Kardashian - SKIMS :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a3024a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a3024a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"248\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24.png\" alt=\"AI Events by Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-173226\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24-300x74.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24-248x62.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00c9v\u00e9nements AI par Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Nike a re\u00e7u 15 000 mention en ligne ce jour-l\u00e0. Ils ont g\u00e9n\u00e9r\u00e9 57M<a href=\"https:\/\/brand24.com\/blog\/fr\/comment-mesurer-la-portee-des-medias-sociaux\/\"> port\u00e9e des m\u00e9dias sociaux<\/a> et 20 millions de contacts non sociaux.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">V\u00e9rifiez la port\u00e9e de vos m\u00e9dias sociaux !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Qu'est-ce que la port\u00e9e non sociale ? Il s'agit d'une estimation du nombre de contacts avec le contenu en dehors des plateformes sociales.<\/p>\n\n\n\n<p>La port\u00e9e non sociale est bas\u00e9e sur le nombre de domaines mentioning d'un \u00e9l\u00e9ment de contenu, le nombre moyen de visites mensuelles sur un domaine donn\u00e9 et le ratio de visibilit\u00e9, qui d\u00e9crit l'ampleur de l'exposition d'un \u00e9l\u00e9ment de contenu.<\/p>\n\n\n\n<p>V\u00e9rifions maintenant le r\u00e9sum\u00e9 des donn\u00e9es des 30 derniers jours :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a30d4f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a30d4f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1.png\" alt=\"Le r\u00e9sum\u00e9 des donn\u00e9es de Nike des 30 derniers jours.\" class=\"wp-image-173227\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1.png 364w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1-300x412.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1-116x159.png 116w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le r\u00e9sum\u00e9 des donn\u00e9es de Nike des 30 derniers jours.<\/figcaption><\/figure>\n\n\n\n<p>Au cours des 30 derniers jours, la port\u00e9e totale de Nike sur les m\u00e9dias sociaux a \u00e9t\u00e9 de 1,2 milliard ( !).<\/p>\n\n\n\n<p>C'est un r\u00e9sultat tr\u00e8s impressionnant !<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Vous souhaitez obtenir votre analyse ?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Voici les sites les plus actifs que mentioned Nike :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a31878&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a31878\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike.png\" alt=\"Les sites les plus actifs qui ont mentioned Nike brand or products found by Brand24, an AI-powered tool.\" class=\"wp-image-173228\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike.png 708w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike-300x212.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike-225x159.png 225w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les sites les plus actifs qui mentioned Nike brand or products.<\/figcaption><\/figure>\n\n\n\n<p>Dans l'ensemble, la pr\u00e9sence en ligne (popularit\u00e9) de la marque Nike est \u00e9norme et admirable. Les <a href=\"https:\/\/brand24.com\/blog\/fr\/score-de-presence-en-ligne\/\">Score de pr\u00e9sence<\/a> La m\u00e9trique fournie par Brand24 nous indique que Nike est l'une des marques les plus reconnaissables au niveau mondial.<\/p>\n\n\n\n<p>Cet indicateur fonctionne sur une \u00e9chelle de 0 \u00e0 100, 100 \u00e9tant le score atteint par les plus grandes marques mondiales. Le succ\u00e8s de Nike dans la construction d'une forte notori\u00e9t\u00e9 en ligne est incontestable.<\/p>\n\n\n\n<p>Leur score de pr\u00e9sence est de 88, ce qui est plus \u00e9lev\u00e9 que 93% des marques.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a32104&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a32104\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"367\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score.png\" alt=\"Le score de pr\u00e9sence en ligne de Nike par Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-173229\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-248x91.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le score de pr\u00e9sence en ligne de Nike.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">V\u00e9rifiez votre score de pr\u00e9sence !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where\"><strong>O\u00f9 se trouve l'opportunit\u00e9 de toucher le plus grand nombre de personnes ?<\/strong><\/h2>\n\n\n\n<p>Il est toujours int\u00e9ressant d'explorer les nouvelles fonctionnalit\u00e9s offertes par les plateformes sociales. Les bobines de Nike sur Instagram enregistrent des millions de vues.<\/p>\n\n\n\n<p>Le fait que Nike ait r\u00e9ussi \u00e0 atteindre un large public t\u00e9moigne de l'efficacit\u00e9 de ses strat\u00e9gies en mati\u00e8re de m\u00e9dias sociaux.<\/p>\n\n\n\n<p>L'outil Brand24 sugg\u00e8re que la plupart des mention les plus populaires proviennent de TikTok, non pas du compte principal de Nike, mais de fans qui mention leurs produits.<\/p>\n\n\n\n<p>Un exemple ? Cette simple vid\u00e9o sur une tenue de sport a \u00e9t\u00e9 visionn\u00e9e 4,2 millions de fois et a fait l'objet de plus de 470 000 commentaires :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a32c3a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a32c3a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach.png\" alt=\"O\u00f9 se trouve l&#039;opportunit\u00e9 de toucher le plus grand nombre de personnes ?\" class=\"wp-image-173230\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach.png 550w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach-300x273.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach-175x159.png 175w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O\u00f9 se trouve l'opportunit\u00e9 de toucher le plus grand nombre de personnes ?<\/figcaption><\/figure>\n\n\n\n<p>D'autre part, il semble que la page Facebook de Nike soit en train de mourir. Leurs posts ne suscitent qu'un nombre infime de r\u00e9actions.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Trouvez de nouvelles opportunit\u00e9s dans les m\u00e9dias sociaux !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Par exemple, un post sur la sortie de leurs nouvelles chaussures n'a obtenu que 5,2k r\u00e9actions, 429 commentaires et environ 400 partages. C'est une port\u00e9e terrible pour un compte Facebook de 39 millions de personnes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a336fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a336fc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account.png\" alt=\"Le compte Facebook de Nike est mort ?\" class=\"wp-image-173231\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account.png 460w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account-300x326.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account-146x159.png 146w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le compte Facebook de Nike est mort ?<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sentiment\"><strong>Analyse du sentiment \u00e0 l'\u00e9gard de la marque Nike<\/strong><\/h2>\n\n\n\n<p>Nous savons d\u00e9j\u00e0 que les gens parlent beaucoup de Nike.<\/p>\n\n\n\n<p>Mais de quoi parlent-ils ? Les mention sont-ils positifs ou plut\u00f4t n\u00e9gatifs ?<\/p>\n\n\n\n<p>Pour obtenir des r\u00e9ponses, nous devons mener les actions suivantes <a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\"><strong>analyse des sentiments<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>Il s'agit d'analyser les mention afin de d\u00e9terminer le ton \u00e9motionnel qu'elles v\u00e9hiculent, si elles sont <strong>positive, n\u00e9gative ou neutre<\/strong>.<\/p>\n\n\n\n<p>Selon les donn\u00e9es de Brand24, la majorit\u00e9 des mention sont positives. Au cours des 30 derniers jours, Nike a re\u00e7u 79k mention positives et 11k n\u00e9gatives.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a33fe9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a33fe9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment.png\" alt=\"L&#039;analyse du sentiment de Nike par Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-173232\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-248x85.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">L'analyse des sentiments de Nike.<\/figcaption><\/figure>\n\n\n\n<p>Les mention n\u00e9gatives proviennent principalement d'une seule source : les utilisateurs de Twitter en ont \u00e9crit plus de 7 000, soit 22%.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a34816&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a34816\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform.png\" alt=\"Sentiment de Nike par plateforme.\" class=\"wp-image-173233\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform-248x157.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment de Nike par plateforme.<\/figcaption><\/figure>\n\n\n\n<p>Derni\u00e8re r\u00e9flexion ?<\/p>\n\n\n\n<p>Nike est une marque tr\u00e8s bien per\u00e7ue.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Connaissez votre sentiment sur les m\u00e9dias sociaux !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>\ud83d\udca1Mon conseil de pro : <\/strong>Les mention n\u00e9gatives sont une source de conseils sur la mani\u00e8re d'am\u00e9liorer vos produits. Par exemple, ce mention nous informe qu'au bout d'un certain temps, les baskets Nike Dunk commencent \u00e0 jaunir. Je pense qu'il s'agit d'un retour d'information important pour une marque de sport.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a352f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a352f2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"201\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention.png\" alt=\"Une Nike&#039;s n\u00e9gative mention trouv\u00e9e par Brand24.\" class=\"wp-image-173234\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention-300x60.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention-248x50.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A Nike's negative mention.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comparison\"><strong>Nike contre Adidas<\/strong><\/h2>\n\n\n\n<p>Le logo embl\u00e9matique de Nike ou les trois bandes d'Adidas ? Quelle marque suscite le plus d'int\u00e9r\u00eat en ligne ?<\/p>\n\n\n\n<p>Nike et Adidas sont les marques les plus connues sur le march\u00e9 des v\u00eatements de sport.<\/p>\n\n\n\n<p>Ces deux marques de sport produisent un contenu assez similaire dans le cadre de leur strat\u00e9gie sociale.<\/p>\n\n\n\n<p>Mais lorsqu'il s'agit de l'audience en ligne, c'est Nike qui l'emporte. Les fans de Nike publient presque 3 fois plus de mention que les fans d'Adidas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a35bdf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a35bdf\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas.png\" alt=\"Comparaison des mention : Nike vs. Adidas.\" class=\"wp-image-173235\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas.png 847w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-248x146.png 248w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaison des mention : Nike vs. Adidas.<\/figcaption><\/figure>\n\n\n\n<p>Le nombre de mention dans les m\u00e9dias sociaux est \u00e9galement presque trois fois plus \u00e9lev\u00e9 pour Nike.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comparaison avec les concurrents !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>En ce qui concerne l'analyse des sentiments, les diff\u00e9rences sont minimes. Les deux marques font un excellent travail, recueillant plus de 22% de mention positives.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a366eb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a366eb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment.png\" alt=\"Analyse des sentiments : Nike vs. Adidas.\" class=\"wp-image-173236\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment.png 747w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment-238x159.png 238w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse des sentiments : Nike vs. Adidas.<\/figcaption><\/figure>\n\n\n\n<p>En outre, ce qui est important, c'est qu'Adidas a un score de pr\u00e9sence inf\u00e9rieur \u00e0 celui de Nike. Cela signifie qu'elle devrait travailler davantage sur la notori\u00e9t\u00e9 de sa marque et de ses produits.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1c82a36f2c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1c82a36f2c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas.png\" alt=\"Le score de pr\u00e9sence d&#039;Adidas.\" class=\"wp-image-173237\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas-248x106.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le score de pr\u00e9sence d'Adidas.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"collaborations\"><strong>Les collaborations avec les influenceurs de Nike<\/strong><\/h2>\n\n\n\n<p>Les collaborations de Nike avec les m\u00e9dias sociaux et les influenceurs sont essentielles \u00e0 son succ\u00e8s marketing.<\/p>\n\n\n\n<p>Ils ont men\u00e9 de nombreuses campagnes de m\u00e9dias sociaux qui ont touch\u00e9 leur public.&nbsp;<\/p>\n\n\n\n<p>Vous vous souvenez de la campagne \"Dream Crazy\" avec Colin Kaepernick ? Elle a fait parler les gens et a montr\u00e9 que Nike se souciait de la justice sociale.<\/p>\n\n\n\n<p>Nike travaille avec de grandes stars du sport comme LeBron James, Cristiano Ronaldo et Serena Williams.&nbsp;<\/p>\n\n\n\n<p>Ces partenariats ne se limitent pas \u00e0 la vente de produits : ils correspondent aux valeurs de Nike et inspirent les fans du monde entier. Pour s'en convaincre, il suffit d'observer le nombre de personnes qui s'engagent avec Nike sur les m\u00e9dias sociaux et leur fid\u00e9lit\u00e9 \u00e0 la marque.<\/p>\n\n\n\n<p>Dans l'ensemble, l'approche de Nike en mati\u00e8re de m\u00e9dias sociaux associe un contenu de qualit\u00e9, des informations sur les donn\u00e9es et une approche de la communication. <strong>des partenariats intelligents<\/strong> pour rester une marque mondiale de premier plan.<\/p>\n\n\n\n<p>En restant fid\u00e8le \u00e0 ses convictions, Nike \u00e9tablit des liens solides avec des personnes du monde entier.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Trouvez les meilleurs influenceurs pour vous !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn\"><strong>5 choses que nous pouvons apprendre de Nike<\/strong><\/h2>\n\n\n\n<p>Les m\u00e9dias sociaux peuvent apporter de la valeur, mais il faut savoir les utiliser. R\u00e9cemment, nous avons constat\u00e9 que la port\u00e9e des comptes priv\u00e9s peut \u00eatre sup\u00e9rieure \u00e0 celle des comptes professionnels. C'est d\u00e9j\u00e0 le cas sur LinkedIn, Facebook et TikTok.<\/p>\n\n\n\n<p>Nike est un excellent exemple d'une marque qui r\u00e9ussit \u00e0 susciter un tel engouement en ligne malgr\u00e9 des algorithmes restrictifs.<\/p>\n\n\n\n<p>Je pense que Nike peut apporter des enseignements pr\u00e9cieux aux autres marques qui cherchent \u00e0 am\u00e9liorer leur pr\u00e9sence en ligne. J'ai dress\u00e9 une courte liste de points cl\u00e9s. <\/p>\n\n\n\n<p><strong>Voici 5 points cl\u00e9s \u00e0 retenir<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>La strat\u00e9gie marketing de Nike repose sur la gestion de plusieurs comptes sociaux. La marque peut ainsi cibler son public en fonction de ses centres d'int\u00e9r\u00eat, comme le football, le basket-ball, le yoga, etc. Peut-\u00eatre que des pages s\u00e9par\u00e9es conviendraient \u00e9galement \u00e0 votre niche ? La strat\u00e9gie de Nike en mati\u00e8re de m\u00e9dias sociaux refl\u00e8te constamment les valeurs fondamentales de la marque, \u00e0 savoir l'innovation, l'int\u00e9gration et la durabilit\u00e9.<\/li>\n\n\n\n<li>Les fans de Nike sont les plus actifs sur Instagram et Twitter. Ces deux plateformes sociales sont la principale source de mention. Savez-vous o\u00f9 les fans de vos produits sont principalement actifs ? Apprenez \u00e0 les conna\u00eetre et r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re dont vous pouvez les engager.<\/li>\n\n\n\n<li>Le contenu vid\u00e9o est tr\u00e8s volontiers consomm\u00e9 par les utilisateurs (surtout sous forme courte). Pouvez-vous l'int\u00e9grer dans votre<a href=\"https:\/\/brand24.com\/blog\/fr\/tendances-du-marketing-numerique\/\"> marketing<\/a> strat\u00e9gie ? Si vous ne l'utilisez pas, commencez d\u00e8s que possible.<\/li>\n\n\n\n<li>Les Reels de Nike sur Instagram et TikToks enregistrent des millions de vues. Il s'agit d'un format de contenu promu par Instagram. \u00c0 l'heure actuelle, c'est la meilleure option pour les marques de toucher un large public. Alors, en profitez-vous ?<\/li>\n\n\n\n<li>Pour atteindre un large public et construire une marque reconnaissable, Nike coop\u00e8re avec des m\u00e9gastars du sport telles que Lebron James, Cristiano Ronaldo et Serena Williams. Il s'agit l\u00e0 d'une \u00e9norme source de diffusion. Avez-vous vos superstars de niche qui promeuvent votre marque \u00e0 long terme ?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Surveillez les performances de vos m\u00e9dias sociaux !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Oui, la strat\u00e9gie de Nike en mati\u00e8re de m\u00e9dias sociaux est efficace. Avec un score de pr\u00e9sence sup\u00e9rieur \u00e0 93% des marques, Nike est l'une des marques de sport les plus connues au monde.<\/p>\n\n\n\n<p><strong>Principaux enseignements :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Il est de plus en plus difficile de se d\u00e9marquer sur les m\u00e9dias sociaux sans publicit\u00e9 payante<\/strong>. Bien que le compte principal de Nike sur Facebook rassemble des millions de followers, le taux d'engagement est tr\u00e8s faible. En outre, de nos jours, il est difficile pour les marques d'obtenir une large port\u00e9e organique.<\/li>\n\n\n\n<li><strong>Faire conna\u00eetre la marque et rassembler des \u00e9vang\u00e9listes est un excellent moyen de gagner avec les algorithmes<\/strong>. C'est pourquoi, par rapport \u00e0 Adidas, Nike b\u00e9n\u00e9ficie d'une plus grande notori\u00e9t\u00e9 en ligne.<\/li>\n\n\n\n<li>Enfin, Nike a un impact sur le monde du sport. <strong>Au lieu de se contenter de vendre des produits, elle promeut un mode de vie sain<\/strong> et nous encourage \u00e0 faire des activit\u00e9s quotidiennes, en disant #JustDoIt. Les fans l'adorent.<\/li>\n<\/ul>\n\n\n\n<p>Au cas o\u00f9 vous souhaiteriez conna\u00eetre le sentiment et la port\u00e9e en ligne de la marque,<a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" title=\"\"> <strong>cliquez ici et essayez gratuitement l'outil Brand24 !<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Saviez-vous que Nike g\u00e8re plus de 300 profils de m\u00e9dias sociaux ? Vous les trouverez partout. Quel est le secret de cette marque qui est l'une des plus suivies en ligne ?<\/p>","protected":false},"author":74,"featured_media":152023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-151977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/151977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=151977"}],"version-history":[{"count":49,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/151977\/revisions"}],"predecessor-version":[{"id":181917,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/151977\/revisions\/181917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/152023"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=151977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=151977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=151977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}