{"id":154685,"date":"2023-01-19T11:04:00","date_gmt":"2023-01-19T10:04:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=154685"},"modified":"2026-05-27T16:56:01","modified_gmt":"2026-05-27T14:56:01","slug":"outils-de-sensibilisation-a-la-marque","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/brand-awareness-tools\/","title":{"rendered":"Les 9 meilleurs outils de notori\u00e9t\u00e9 pour 2026"},"content":{"rendered":"<p>Accro\u00eetre la notori\u00e9t\u00e9 d'une marque n'est pas un jeu \u00e0 canal unique. Vous avez besoin d'un r\u00e9f\u00e9rencement, <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-lecoute-sociale\/\" target=\"_blank\" rel=\"noopener\" title=\"\u00e9coute sociale\">\u00e9coute sociale<\/a>, Le contenu, les relations publiques, le courrier \u00e9lectronique et bien d'autres choses encore travaillent ensemble. <\/p>\n\n\n\n<p>J'utilise et je teste des outils dans ce domaine depuis des ann\u00e9es, et la combinaison me surprend toujours par l'ampleur des chevauchements (et par le fait que les gens utilisent rarement bien plus de deux d'entre eux).<\/p>\n\n\n\n<p>Voici les 9 meilleurs outils de sensibilisation \u00e0 la marque qui m\u00e9ritent votre attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-best-brand-awareness-tools\">Quels sont les meilleurs outils de sensibilisation \u00e0 la marque ?<\/h2>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Outil                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Cat\u00e9gorie                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Meilleur pour                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p>Brand24<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Social Listening<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Suivi de la marque mentions &amp; Score de Pr\u00e9sence<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p>Woorise<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>G\u00e9n\u00e9ration de leads<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Campagnes interactives et cadeaux<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p>Sprout Social<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Gestion des m\u00e9dias sociaux<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Publication, programmation et engagement<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p>Semrush<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>R\u00c9F\u00c9RENCEMENT<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Recherche de mots-cl\u00e9s et analyse de la concurrence<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p>Surfeur<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marketing de contenu<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>R\u00e9daction et optimisation du contenu SEO<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                        <p>Prowly<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>PR<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Relations avec les m\u00e9dias et communiqu\u00e9s de presse<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                        <p>Mailchimp<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marketing par courrier \u00e9lectronique<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Campagnes de courrier \u00e9lectronique et lettres d'information<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">8<\/div>\n                                                                                        <p>SurveyMonkey<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Enqu\u00eates<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Recherche sur la perception de la marque<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">9<\/div>\n                                                                                        <p>Upfluence<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marketing d'influence<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Trouver et g\u00e9rer des ambassadeurs de la marque<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>M\u00e9thodologie :<\/strong> Nous avons commenc\u00e9 par une longue liste de plus de 40 outils dans 9 cat\u00e9gories de sensibilisation \u00e0 la marque - \u00e9coute sociale, gestion des m\u00e9dias sociaux, SEO, optimisation du contenu, relations publiques, marketing par e-mail, enqu\u00eates, g\u00e9n\u00e9ration de leads et marketing d'influence. Nous avons r\u00e9duit cette liste aux 9 outils qui couvrent le plus de terrain pour les cas d'utilisation les plus courants, sans chevauchement inutile entre les cat\u00e9gories. Chaque outil a \u00e9t\u00e9 \u00e9valu\u00e9 en fonction de ses fonctionnalit\u00e9s, de sa facilit\u00e9 d'utilisation, de la transparence de ses prix, de son d\u00e9veloppement actif et des avis d'utilisateurs v\u00e9rifi\u00e9s sur G2 et Capterra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01-brand24-social-listening-tool\">01 Brand24 - outil d'\u00e9coute sociale<\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid #d4e5dc;width:50%;flex-grow:1}@media(min-width: 768px){.b24-reviews__item{width:auto;padding-left:30px;padding-right:26px}}@media(max-width: 991px){.b24-reviews__item:nth-child(3),.b24-reviews__item:nth-child(5){border-left:none;padding-left:0}}.b24-reviews__item:first-child{border-left:none;padding-left:0}.b24-reviews__item:last-child{padding-right:0}.b24-reviews__icon svg{max-height:19px}.b24-reviews__rating,.b24-reviews__icon{margin-bottom:12px;text-align:left}.b24-reviews__stars-wrapper{position:relative;display:inline-block;width:103px;height:16px}.b24-reviews__stars-bg{position:absolute;top:0;left:0;width:100%;height:100%;color:#c6d6ce}.b24-reviews__stars-bg svg{display:block;width:100%;height:100%}.b24-reviews__stars-fg{position:absolute;top:0;left:0;height:100%;overflow:hidden;color:#ffae00;white-space:nowrap}.b24-reviews__stars-fg svg{display:block;width:103px;height:16px}.b24-reviews__text p{margin:0;font-size:14px !important;line-height:20px !important}@media(min-width: 768px){.b24-reviews__text p{font-size:16px !important;line-height:22px !important}}.b24-reviews__meta{display:flex;flex-direction:column;gap:5px}.b24-reviews__author{font-weight:700;font-size:18px;color:#000}.b24-reviews__subtext{font-size:14px;color:#7d8682}.b24-reviews__footer{margin-top:40px;text-align:center}.b24-reviews__button{display:inline-block;padding:12px 24px;background-color:#00ef88;color:#000;font-weight:600;border-radius:30px;text-decoration:none;transition:background-color .3s ease}.b24-reviews__button:hover{background-color:#4bffae;text-decoration:none}.b24-reviews--light{background-color:#fff}.b24-reviews--dark{background-color:#000;color:#fff}.b24-reviews--dark .b24-reviews__icon svg path{fill:#fff}.b24-reviews--dark .b24-reviews__text p{color:#fff}<\/style><div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 jours\u00a0<\/strong>\/ Essai gratuit<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $199 <\/strong>\/ Mois<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a> est un outil d'\u00e9coute sociale qui suit en temps r\u00e9el les mention des marques sur le web - m\u00e9dias sociaux, actualit\u00e9s, blogs, sites d'\u00e9valuation, forums et podcasts.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b270cfa3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b270cfa3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"651\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-1140x651.png\" alt=\"\" class=\"wp-image-183827\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-1140x651.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-1536x878.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-2048x1170.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-248x142.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 - outil d'\u00e9coute sociale<\/figcaption><\/figure>\n\n\n\n<p>Pour la notori\u00e9t\u00e9 de la marque, c'est l'un des outils de mesure les plus directs qui soient. Vous ne devinez pas si les gens vous connaissent - vous pouvez le voir.<\/p>\n\n\n\n<p><strong>Principaux indicateurs de notori\u00e9t\u00e9 de la marque \u00e0 l'int\u00e9rieur de Brand24 :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/score-de-presence-en-ligne\/\" target=\"_blank\" rel=\"noopener\" title=\"Score de pr\u00e9sence \">Score de pr\u00e9sence <\/a><\/li>\n\n\n\n<li>Volume de mentions<\/li>\n\n\n\n<li>Port\u00e9e des m\u00e9dias sociaux et port\u00e9e non sociale<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/comment-mesurer-la-part-de-voix\/\" target=\"_blank\" rel=\"noopener\" title=\"Part de voix\">Part de voix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/meilleurs-outils-danalyse-des-sentiments\/\" target=\"_blank\" rel=\"noopener\" title=\"Analyse des sentiments\">Analyse des sentiments<\/a><\/li>\n\n\n\n<li>Engagement dans les m\u00e9dias sociaux<\/li>\n<\/ul>\n\n\n\n<p>Le score de pr\u00e9sence est v\u00e9ritablement mon indicateur pr\u00e9f\u00e9r\u00e9. Il transforme le concept abstrait de \u201cnotori\u00e9t\u00e9 de la marque\u201d en un chiffre que vous pouvez suivre semaine apr\u00e8s semaine. Lorsque nous avons lanc\u00e9 une nouvelle campagne chez Brand24, regarder ce score \u00e9voluer en temps r\u00e9el \u00e9tait \u00e9trangement addictif.<\/p>\n\n\n\n<p>Brand24 utilise \u00e9galement l'IA pour faire ressortir automatiquement des informations - il peut d\u00e9tecter des pics inhabituels, des sujets \u00e9mergents et des changements de sentiment sans que vous ayez \u00e0 fouiller manuellement dans des milliers de mention.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Surveillance en temps r\u00e9el de mention \u00e0 travers plus de 25 sources<\/li>\n\n\n\n<li>AI Brand Assistant (interface de chat aliment\u00e9e par vos donn\u00e9es de suivi)<\/li>\n\n\n\n<li>Analyse des sentiments et des \u00e9motions<\/li>\n\n\n\n<li>Score de pr\u00e9sence et mesures de la part de voix<\/li>\n\n\n\n<li>Rapports PDF personnalis\u00e9s et partageables en ligne<\/li>\n\n\n\n<li>Slack et alertes e-mail<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong> Les entreprises de taille moyenne, les agences et les entreprises qui suivent les campagnes de sensibilisation \u00e0 la marque.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b270dd24&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b270dd24\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-1140x484.png\" alt=\"\" class=\"wp-image-184114\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-1140x484.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-1536x652.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-300x127.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-248x105.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-90x38.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le score de pr\u00e9sence qui mesure la popularit\u00e9 de la marque<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Suivez l'\u00e9volution de la notori\u00e9t\u00e9 de votre marque !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=64\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"woorise\">02 Woorise - plateforme de g\u00e9n\u00e9ration de leads<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 jours\u00a0<\/strong>\/ Essai gratuit<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $19 <\/strong>\/ Mois<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/woorise.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Woorise<\/a> est une plateforme de g\u00e9n\u00e9ration de leads construite autour de campagnes marketing interactives. Si vous souhaitez d\u00e9velopper votre audience tout en faisant conna\u00eetre votre marque - pensez aux cadeaux viraux, aux concours et aux campagnes de recommandation - c'est un choix judicieux.<\/p>\n\n\n\n<p>La plateforme g\u00e8re tout, de la cr\u00e9ation de pages d'atterrissage \u00e0 l'\u00e9laboration de formulaires, en passant par les enqu\u00eates, les quiz et la collecte de paiements. Elle est particuli\u00e8rement efficace pour transformer une campagne en quelque chose que les gens ont envie de partager.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plus de 100 mod\u00e8les de pages d'atterrissage, de formulaires et d'enqu\u00eates<\/li>\n\n\n\n<li>Offres virales et outils de concours<\/li>\n\n\n\n<li>Campagnes de parrainage<\/li>\n\n\n\n<li>Formulaires multi-pages et cr\u00e9ateur de quiz<\/li>\n\n\n\n<li>Notifications personnalis\u00e9es par courrier \u00e9lectronique<\/li>\n\n\n\n<li>Support multilingue<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong> Les marques de commerce \u00e9lectronique, les cr\u00e9ateurs et les agences qui m\u00e8nent des campagnes de sensibilisation ax\u00e9es sur l'engagement.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b270fdb8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b270fdb8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"586\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-1140x586.png\" alt=\"\" class=\"wp-image-184115\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-1140x586.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-1536x789.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-2048x1052.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-300x154.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-248x127.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Woorise - plateforme de g\u00e9n\u00e9ration de leads<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sprout-social\">03 Sprout Social - plateforme de m\u00e9dias sociaux<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 jours <\/strong>\/ Essai gratuit<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $19 <\/strong>\/ Mois<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/fr\/alternatives-a-sprout-social\/\" target=\"_blank\" rel=\"noopener\" title=\"Sprout Social\">Sprout Social<\/a> se situe \u00e0 l'intersection de la publication, de l'analyse et de l'\u00e9coute sociale. Pour la notori\u00e9t\u00e9 de la marque, il couvre bien la boucle \u201cconstruire et mesurer\u201d - planifiez votre contenu, suivez qui s'engage et analysez ce qui r\u00e9sonne.<\/p>\n\n\n\n<p>Les algorithmes d'optimisation de la plateforme sugg\u00e8rent des heures de publication optimales, et le suivi des URL vous permet de voir comment le trafic social se comporte en aval.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publication de contenu et programmation sur les r\u00e9seaux<\/li>\n\n\n\n<li>Surveillance des mots-cl\u00e9s et des hashtags<\/li>\n\n\n\n<li>Analyse des sentiments et suivi de la part de voix<\/li>\n\n\n\n<li>Analyse comparative de la concurrence<\/li>\n\n\n\n<li>Rapports sur les performances des m\u00e9dias sociaux<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong> Les \u00e9quipes B2B et les agences qui g\u00e8rent des pr\u00e9sences sociales multiplateformes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b2711aaa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b2711aaa\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social.png\" alt=\"Sprout Social - plateforme de m\u00e9dias sociaux\" class=\"wp-image-174044\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social.png 801w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social-248x151.png 248w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sprout Social - plateforme de m\u00e9dias sociaux<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"semrush\">04 Semrush - outil de r\u00e9f\u00e9rencement tout-en-un<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>D\u00e9monstration uniquement<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $117 <\/strong>\/ Mois<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Si la notori\u00e9t\u00e9 de la marque par le biais de la recherche organique est une priorit\u00e9 (et elle devrait l'\u00eatre), Semrush est l'un des outils les plus complets sur le march\u00e9. Il couvre tout, de la recherche de mots-cl\u00e9s \u00e0 l'audit des liens retour, en passant par l'analyse de la concurrence et la planification du contenu.<\/p>\n\n\n\n<p>Une marque qui se classe dans les recherches pertinentes n'a pas besoin de se battre pour attirer l'attention - elle est d\u00e9j\u00e0 devant les gens qui cherchent activement. Semrush vous aide \u00e0 y arriver et \u00e0 y rester.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recherche de mots-cl\u00e9s et analyse des SERP<\/li>\n\n\n\n<li>Audit de l'autorit\u00e9 du domaine et des liens retour<\/li>\n\n\n\n<li>Recherche concurrentielle et comparaison des domaines<\/li>\n\n\n\n<li>Outils d'optimisation des pages et des techniques<\/li>\n\n\n\n<li>Bo\u00eete \u00e0 outils de marketing de contenu (disponible \u00e0 partir du plan Guru)<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong> Les \u00e9quipes marketing, les professionnels du r\u00e9f\u00e9rencement et les entreprises qui investissent dans la visibilit\u00e9 organique de leur marque.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b2713797&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b2713797\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"649\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-1140x649.png\" alt=\"\" class=\"wp-image-184117\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-1140x649.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-1536x875.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-2048x1167.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-248x141.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush - outil de r\u00e9f\u00e9rencement tout-en-un<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"surfer\">05 Surfer - outil de marketing de contenu<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 jours\u00a0<\/strong>\/ Essai gratuit<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $99 <\/strong>\/ Mois<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Surfer est l'outil que je recommande \u00e0 tous ceux qui r\u00e9digent du contenu en vue d'un classement organique. Il \u00e9value votre contenu en temps r\u00e9el par rapport aux pages les mieux class\u00e9es, sugg\u00e8re des mots-cl\u00e9s bas\u00e9s sur la PNL et vous aide \u00e0 structurer vos articles pour surpasser vos concurrents.<\/p>\n\n\n\n<p>Son champ d'application est plus restreint que celui de Semrush, mais pour les \u00e9quipes de contenu qui se concentrent sur la notori\u00e9t\u00e9 de la marque ax\u00e9e sur le r\u00e9f\u00e9rencement, il est difficile de faire mieux.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editeur de contenu avec notation SEO en temps r\u00e9el<\/li>\n\n\n\n<li>Analyseur de SERP et audit des concurrents<\/li>\n\n\n\n<li>Planificateur de contenu et recherche de mots-cl\u00e9s<\/li>\n\n\n\n<li>R\u00e9daction de contenu assist\u00e9e par l'IA<\/li>\n\n\n\n<li>Suivi de la visibilit\u00e9 de l'IA (surveille les marques mention dans ChatGPT, Perplexity, Gemini, etc.)<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong> R\u00e9dacteurs de contenu, blogueurs et \u00e9quipes de r\u00e9f\u00e9rencement produisant un volume important de contenu.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b27153e8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b27153e8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"649\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-1140x649.png\" alt=\"\" class=\"wp-image-184124\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-1140x649.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-1536x875.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-2048x1167.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-248x141.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Surfer - outil de marketing de contenu<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prowly\">06 Prowly - Outil de relations publiques<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>D\u00e9monstration uniquement<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $149 <\/strong>\/ Mois<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Obtenir une couverture m\u00e9diatique est l'un des moyens les plus rapides de faire conna\u00eetre votre marque \u00e0 des publics que vous n'atteignez pas encore. Prowly rend le flux de travail des RP plus facile \u00e0 g\u00e9rer - trouver des journalistes, proposer des articles, publier des communiqu\u00e9s de presse et suivre la couverture m\u00e9diatique.<\/p>\n\n\n\n<p><strong>Une remarque importante :<\/strong> Prowly est en train d'\u00eatre int\u00e9gr\u00e9 dans l'AI PR Toolkit de Semrush. Si vous \u00eates d\u00e9j\u00e0 un utilisateur de Semrush, il vaut la peine de v\u00e9rifier si le PR Toolkit r\u00e9pond \u00e0 vos besoins avant de vous abonner s\u00e9par\u00e9ment.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Base de donn\u00e9es des m\u00e9dias avec les contacts des journalistes<\/li>\n\n\n\n<li>Outil de prospection et de diffusion par courrier \u00e9lectronique<\/li>\n\n\n\n<li>Publication de communiqu\u00e9s de presse<\/li>\n\n\n\n<li>Salle de presse en ligne<\/li>\n\n\n\n<li>Suivi des m\u00e9dias et rapports de relations publiques<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong> Les \u00e9quipes de relations publiques et les agences qui g\u00e8rent les contacts avec les m\u00e9dias pour les campagnes de sensibilisation \u00e0 la marque.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b2716f50&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b2716f50\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"509\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly.png\" alt=\"Prowly - Outil de relations publiques\" class=\"wp-image-174046\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly.png 782w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly-244x159.png 244w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Prowly - Outil de relations publiques<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mailchimp\">07 Mailchimp - outil de marketing par courriel<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 jours\u00a0<\/strong>\/ Essai gratuit<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $11 <\/strong>\/ Mois<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Le marketing par courriel n'est peut-\u00eatre pas aussi excitant que les campagnes sociales ou d'influence, mais une audience croissante de la newsletter est un atout v\u00e9ritablement durable pour la notori\u00e9t\u00e9 de la marque. Les personnes qui s'abonnent volontairement sont d\u00e9j\u00e0 sensibilis\u00e9es - l'objectif est d'approfondir cette relation.<\/p>\n\n\n\n<p>Mailchimp est la plateforme d'email marketing la plus utilis\u00e9e pour une bonne raison : elle est accessible, suffisamment puissante pour la plupart des \u00e9quipes et s'int\u00e8gre \u00e0 presque tout.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mod\u00e8les d'e-mails \u00e0 glisser-d\u00e9poser<\/li>\n\n\n\n<li>Ciblage comportemental et segmentation avanc\u00e9e<\/li>\n\n\n\n<li>Tests A\/B et optimisation de l'heure d'envoi<\/li>\n\n\n\n<li>Flux d'automatisation en plusieurs \u00e9tapes<\/li>\n\n\n\n<li>Analyse des performances<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong> Les petites et moyennes entreprises qui cr\u00e9ent et entretiennent une base d'abonn\u00e9s par courrier \u00e9lectronique.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b2718b13&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b2718b13\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp.png\" alt=\"Mailchimp - outil de marketing par courriel\" class=\"wp-image-174049\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp.png 898w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-248x118.png 248w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mailchimp - outil de marketing par courriel<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"surveymonkey\">08 SurveyMonkey - outil d'enqu\u00eate en ligne<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Plan gratuit disponible<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $30 <\/strong>\/ Mois<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Vous pouvez suivre les mention et surveiller les m\u00e9dias sociaux toute la journ\u00e9e, mais pour comprendre comment les gens per\u00e7oivent r\u00e9ellement votre marque, vous devez leur poser la question. Les enqu\u00eates sur la perception de la marque comblent les lacunes que les outils d'analyse ne peuvent pas combler.<\/p>\n\n\n\n<p>SurveyMonkey facilite la cr\u00e9ation de sondages, leur distribution sur plusieurs canaux et la transformation des r\u00e9ponses en graphiques et en r\u00e9sum\u00e9s sur lesquels votre \u00e9quipe peut agir.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plus de 250 mod\u00e8les d'enqu\u00eate, y compris des mod\u00e8les de sensibilisation \u00e0 la marque<\/li>\n\n\n\n<li>Plusieurs types de questions (NPS, choix multiples, questions ouvertes, \u00e9chelles d'\u00e9valuation)<\/li>\n\n\n\n<li>Personnalisation de l'image de marque et de l'emplacement du logo<\/li>\n\n\n\n<li>Analyse des donn\u00e9es et rapports automatis\u00e9s<\/li>\n\n\n\n<li>Distribution par courriel, lien, mobile et m\u00e9dias sociaux<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong> Les \u00e9quipes de marketing et de recherche mesurent la reconnaissance, la m\u00e9morisation et la perception de la marque.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b271a8df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b271a8df\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"477\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey.png\" alt=\"SurveyMonkey - outil d&#039;enqu\u00eate en ligne\" class=\"wp-image-174042\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey.png 798w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey-248x148.png 248w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SurveyMonkey - outil d'enqu\u00eate en ligne<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"upfluence\">09 Upfluence - plateforme de marketing d'influence<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>D\u00e9monstration uniquement<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Prix sur demande<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Le marketing d'influence reste l'un des canaux les plus efficaces pour atteindre de nouveaux publics et d\u00e9velopper rapidement la notori\u00e9t\u00e9 d'une marque - en particulier lorsque vous travaillez avec des cr\u00e9ateurs dont le public leur fait v\u00e9ritablement confiance.<\/p>\n\n\n\n<p>Upfluence vous aide \u00e0 trouver, analyser et g\u00e9rer les relations avec les influenceurs \u00e0 grande \u00e9chelle. Gr\u00e2ce aux indicateurs de performance de chaque influenceur, vous pouvez choisir des collaborateurs en fonction de leur profil et non pas seulement de leur nombre de followers.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9couverte des influenceurs et analyse de l'audience<\/li>\n\n\n\n<li>Gestion de la campagne et cr\u00e9ation d'un briefing<\/li>\n\n\n\n<li>Gestion des affili\u00e9s et des paiements<\/li>\n\n\n\n<li>Suivi des performances et rapports sur le retour sur investissement<\/li>\n<\/ul>\n\n\n\n<p><strong>Id\u00e9al pour :<\/strong> Les marques qui investissent dans des campagnes de sensibilisation men\u00e9es par des influenceurs.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Conseil de pro :<\/strong> Vous pouvez \u00e9galement utiliser un outil d'\u00e9coute sociale comme Brand24 pour d\u00e9couvrir les d\u00e9fenseurs organiques de votre marque - des profils publics qui parlent d\u00e9j\u00e0 positivement de votre marque - avant de les approcher pour un partenariat formel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b271c463&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b271c463\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence.png\" alt=\"Upfluence - plateforme de marketing d&#039;influence\" class=\"wp-image-174040\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence.png 796w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence-248x131.png 248w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Upfluence - plateforme de marketing d'influence<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-measure-brand-awareness-using-analytics-tools\">Comment mesurer la notori\u00e9t\u00e9 d'une marque \u00e0 l'aide d'outils d'analyse ?<\/h2>\n\n\n\n<p>Faire conna\u00eetre une marque est une chose. Savoir si cela fonctionne en est une autre.<\/p>\n\n\n\n<p>Trois types d'outils permettent de mesurer l'impact :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Outils d'analyse<\/strong> (Google Analytics, Heap) permettent de suivre l'\u00e9volution des r\u00e9f\u00e9rences et de la consommation. <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-le-trafic-direct\/\" target=\"_blank\" rel=\"noopener\" title=\"\">trafic direct<\/a> - c'est-\u00e0-dire des utilisateurs qui se souviennent de votre marque et qui naviguent directement vers votre site web. L'augmentation du trafic direct est l'un des signes les plus clairs de la r\u00e9ussite de votre entreprise. <a href=\"https:\/\/brand24.com\/blog\/fr\/how-to-measure-the-results-of-brand-awareness-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"la sensibilisation s&#039;accro\u00eet\">la sensibilisation s'accro\u00eet<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b271cead&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b271cead\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics.jpg\" alt=\"Trafic direct d\u00e9tect\u00e9 par Google Analytics\" class=\"wp-image-174050\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics.jpg 893w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics-300x166.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics-248x137.jpg 248w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Trafic direct d\u00e9tect\u00e9 par Google Analytics<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/outils-decoute-sociale\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Outils d'\u00e9coute sociale<\/strong> <\/a>(Brand24) suivre mention le volume, la port\u00e9e, la part de voix, le sentiment et l'image de marque de l'entreprise. <a href=\"https:\/\/brand24.com\/blog\/fr\/score-de-presence-en-ligne\/\" target=\"_blank\" rel=\"noopener\" title=\"Score de pr\u00e9sence\">Score de pr\u00e9sence<\/a> m\u00e9trique. Si vous menez une campagne de sensibilisation et que vous voulez savoir si elle fait bouger l'aiguille, voici votre tableau de bord en temps r\u00e9el.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b271d836&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b271d836\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"650\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-1140x650.png\" alt=\"\" class=\"wp-image-184130\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-1140x650.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-1536x876.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-2048x1168.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-248x141.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le volume de mention et la port\u00e9e des m\u00e9dias sociaux d\u00e9tect\u00e9s par Brand24<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Outils de r\u00e9f\u00e9rencement<\/strong> (Semrush, Ahrefs) mesurent le volume de recherche de la marque, la visibilit\u00e9 en ligne et la qualit\u00e9 de l'information. <a href=\"https:\/\/brand24.com\/blog\/fr\/surveillance-des-backlinks-101\/\" target=\"_blank\" rel=\"noopener\" title=\"\">liens retour<\/a>. Un nombre croissant de personnes recherchant directement le nom de votre marque est l'un des indicateurs les plus fiables de sa notori\u00e9t\u00e9.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a247b271e1d8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a247b271e1d8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"491\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-1140x491.jpg\" alt=\"Visibilit\u00e9 en ligne d\u00e9tect\u00e9e par Semrush\" class=\"wp-image-174048\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-1140x491.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-1536x661.jpg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-248x107.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visibilit\u00e9 en ligne d\u00e9tect\u00e9e par Semrush<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion-your-brand-awareness-toolkit-checklist\">Conclusion : Liste de contr\u00f4le de votre bo\u00eete \u00e0 outils de sensibilisation \u00e0 la marque<\/h2>\n\n\n\n<p>Vous n'avez pas besoin de ces neuf outils. Mais la plupart des entreprises b\u00e9n\u00e9ficient d'au moins un outil dans chacune de ces cat\u00e9gories :<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">\u00c9coute sociale - pour savoir ce que les gens disent de votre marque (Brand24)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Gestion des m\u00e9dias sociaux - pour publier de mani\u00e8re coh\u00e9rente et renforcer la pr\u00e9sence (Sprout Social)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">SEO - pour capter le trafic organique des personnes effectuant des recherches dans votre cat\u00e9gorie (Semrush)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Optimisation du contenu - pour s'assurer que votre contenu se classe r\u00e9ellement (Surfer)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Marketing par courrier \u00e9lectronique - pour entretenir votre public existant et le fid\u00e9liser (Mailchimp)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Outil d'enqu\u00eate - pour mesurer la perception de la marque directement aupr\u00e8s des clients (SurveyMonkey)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Relations publiques - pour obtenir une couverture m\u00e9diatique dans des publications auxquelles votre public fait confiance (Prowly)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">8<\/span>\n                <span class=\"acf-numeric-list__text\">Le marketing d'influence - pour atteindre de nouveaux publics gr\u00e2ce \u00e0 des voix de confiance (Upfluence)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">9<\/span>\n                <span class=\"acf-numeric-list__text\">Campagnes de g\u00e9n\u00e9ration de leads - pour \u00e9largir votre audience de mani\u00e8re interactive (Woorise)<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Commencez par l'\u00e9coute sociale et le r\u00e9f\u00e9rencement - ils vous donnent le plus de visibilit\u00e9 sur ce qui se passe d\u00e9j\u00e0. Construisez \u00e0 partir de l\u00e0.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Suivez l'\u00e9volution de la notori\u00e9t\u00e9 de votre marque !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=64\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Qu'est-ce qu'un outil de notori\u00e9t\u00e9 ? <\/h3>\n\n\n\n<p>Les outils de notori\u00e9t\u00e9 de la marque sont des plateformes logicielles qui aident les entreprises \u00e0 accro\u00eetre leur visibilit\u00e9, \u00e0 suivre la notori\u00e9t\u00e9 de leur marque en ligne et \u00e0 mesurer l'efficacit\u00e9 de leurs campagnes de marketing. Ils couvrent des cat\u00e9gories telles que l'\u00e9coute sociale, le r\u00e9f\u00e9rencement, le marketing de contenu, les relations publiques, l'e-mail et la sensibilisation des influenceurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quel est le meilleur outil pour mesurer la notori\u00e9t\u00e9 d'une marque ? <\/h3>\n\n\n\n<p>Les outils d'\u00e9coute sociale tels que Brand24 sont parmi les plus efficaces pour mesurer la notori\u00e9t\u00e9 d'une marque en temps r\u00e9el. Les principales mesures \u00e0 suivre sont le volume de mention, le score de pr\u00e9sence, la port\u00e9e des m\u00e9dias sociaux, la part de voix et le sentiment. Pour les tendances \u00e0 plus long terme, le volume de recherche de la marque dans Google Analytics ou Semrush est \u00e9galement un indicateur fiable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ai-je besoin de tous ces outils de notori\u00e9t\u00e9 ? <\/h3>\n\n\n\n<p>La bonne combinaison d\u00e9pend de vos canaux de marketing et de vos objectifs. Une bonne combinaison de d\u00e9part consiste en un outil d'\u00e9coute sociale (pour mesurer ce qui se passe), un outil de r\u00e9f\u00e9rencement (pour accro\u00eetre la visibilit\u00e9 organique) et une plateforme d'envoi d'e-mails (pour fid\u00e9liser et approfondir votre audience). Ajoutez des outils de marketing d'influence ou de relations publiques lorsque vous \u00eates pr\u00eat \u00e0 augmenter votre port\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment les outils de notori\u00e9t\u00e9 contribuent-ils \u00e0 l'optimisation des moteurs de recherche ? <\/h3>\n\n\n\n<p>Les outils de r\u00e9f\u00e9rencement comme Semrush vous aident \u00e0 vous classer pour les mots-cl\u00e9s que votre public cible recherche, ce qui place votre marque devant des personnes qui ne vous connaissent pas encore. Au fil du temps, une meilleure visibilit\u00e9 organique se traduit par un plus grand nombre de recherches sur la marque - un signal direct que la notori\u00e9t\u00e9 augmente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu'est-ce qu'un score de pr\u00e9sence dans le suivi de la notori\u00e9t\u00e9 de la marque ? <\/h3>\n\n\n\n<p>Le score de pr\u00e9sence est un indicateur Brand24 qui mesure la popularit\u00e9 en ligne de votre marque au cours d'une p\u00e9riode donn\u00e9e. Il combine mention le volume, la port\u00e9e et l'engagement en un seul chiffre (0-100), ce qui facilite le suivi de l'impact des campagnes de sensibilisation ou la comparaison avec les concurrents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Puis-je mesurer gratuitement la notori\u00e9t\u00e9 de ma marque ? <\/h3>\n\n\n\n<p>Oui, dans une certaine mesure. Google Analytics suit gratuitement le trafic de marque et les visites directes. Google Alerts fournit un suivi de base de mention. Brand24, Semrush et la plupart des autres outils payants proposent des essais gratuits allant de 7 \u00e0 30 jours, ce qui est suffisant pour obtenir une lecture de base de la visibilit\u00e9 actuelle de votre marque.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quel est le meilleur outil de notori\u00e9t\u00e9 pour les petites entreprises ? <\/h3>\n\n\n\n<p>Pour les petites entreprises disposant d'un budget limit\u00e9, une combinaison de Brand24 (\u00e9coute sociale, \u00e0 partir de $149\/mois) et de Mailchimp (marketing par courriel, \u00e0 partir de $13\/mois) couvre les deux piliers les plus importants : savoir ce que les gens disent et rester en contact avec les personnes qui vous connaissent d\u00e9j\u00e0. Surfer ($49\/mois) m\u00e9rite d'\u00eatre ajout\u00e9 si le contenu SEO fait partie de votre strat\u00e9gie.<\/p>","protected":false},"excerpt":{"rendered":"<p>Looking for the best brand awareness tools in 2026? Here&#8217;s a curated list with a comparison table, key features, and honest tips to help you grow your business online.<\/p>","protected":false},"author":78,"featured_media":154743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144,3951],"tags":[],"class_list":["post-154685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","category-media-monitoring"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/154685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=154685"}],"version-history":[{"count":44,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/154685\/revisions"}],"predecessor-version":[{"id":184139,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/154685\/revisions\/184139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/154743"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=154685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=154685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=154685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}