{"id":156657,"date":"2026-05-27T15:31:59","date_gmt":"2026-05-27T13:31:59","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=156657"},"modified":"2026-05-29T10:48:57","modified_gmt":"2026-05-29T08:48:57","slug":"outils-de-surveillance-des-medias-sociaux","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/social-media-monitoring-tools\/","title":{"rendered":"Outils de surveillance des m\u00e9dias sociaux : J'ai test\u00e9 et r\u00e9vis\u00e9 pour 2026"},"content":{"rendered":"<p>Je travaille dans le domaine de la surveillance des m\u00e9dias sociaux depuis suffisamment longtemps pour savoir que la plupart des listes des \u201cmeilleurs outils\u201d ne sont que du marketing d\u00e9guis\u00e9 en critiques. Personne n'a r\u00e9ellement test\u00e9 quoi que ce soit. <\/p>\n\n\n\n<p>J'ai donc fait quelque chose de diff\u00e9rent : j'ai \u00e9pluch\u00e9 des centaines de fils de discussion Reddit, d'avis G2, de plaintes Trustpilot, et j'ai test\u00e9 les outils moi-m\u00eame pour savoir ce que les vrais utilisateurs ressentent r\u00e9ellement.<\/p>\n\n\n\n<p>Voici ce que j'ai trouv\u00e9 !<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principaux enseignements        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Si la couverture est votre priorit\u00e9 absolue<\/p>\n                    <p class=\"acf-key-takeaways__text\">Brand24, BrandMentions et Mention couvrent la plupart des plateformes (8+), bien que Mention exige maintenant $599\/mois minimum, ce qui repr\u00e9sente un grand bond en avant par rapport aux co\u00fbts pr\u00e9c\u00e9dents.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Pour les budgets les plus serr\u00e9s <\/p>\n                    <p class=\"acf-key-takeaways__text\">Awario ($29\/mois) et Iconosquare ($33\/mois) sont les points d'entr\u00e9e, mais tous deux s'accompagnent de r\u00e9els compromis : Awario n'a pas de suivi de LinkedIn ni d'application mobile. Iconosquare ne couvre pas le web ouvert (pas de blogs, de forums ou de sites d'information).<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Tenir compte du co\u00fbt r\u00e9el avant de s'engager<\/p>\n                    <p class=\"acf-key-takeaways__text\">Hootsuite et Sprout Social, enferment l'\u00e9coute sociale significative dans des modules compl\u00e9mentaires co\u00fbteux ou des niveaux d'entreprise. <\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Pour les donn\u00e9es historiques<\/p>\n                    <p class=\"acf-key-takeaways__text\">BrandMentions (10 ans) et Talkwalker (5 ans) sont les meilleures options. Si vous avez besoin d'analyser des conversations ant\u00e9rieures \u00e0 la mise en place de la surveillance, ces deux options valent le co\u00fbt suppl\u00e9mentaire.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">La plus grande satisfaction des utilisateurs <\/p>\n                    <p class=\"acf-key-takeaways__text\">La palme revient \u00e0 BrandMentions (4,8\/5) et Agorapulse (4,5\/5). Le moins bon est Awario (3,9\/5), en grande partie \u00e0 cause des frustrations li\u00e9es au plafond de donn\u00e9es et d'une revendication controvers\u00e9e de \"mots-cl\u00e9s illimit\u00e9s\" que plusieurs utilisateurs d\u00e9crivent comme trompeuse. (Selon l'\u00e9valuation de G2)<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Quelque chose a chang\u00e9 et la plupart des comparaisons n'ont pas \u00e9t\u00e9 prises en compte.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Mention a supprim\u00e9 ses plans abordables. Ce qui \u00e9tait une option $49-$99\/mois est maintenant $599\/mois minimum. Si vous voyez actuellement d'autres articles recommandant Mention comme choix \u00e9conomique, ce conseil n'est plus valable.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-ai\"><strong><strong>Meilleur outil de veille des r\u00e9seaux sociaux<\/strong>outils pour anneaux<\/strong> pour 2026<\/h2>\n\n\n\n<p>J'ai extrait de vraies conversations en ligne (en utilisant Brand24) et j'ai compar\u00e9 les meilleurs outils c\u00f4te \u00e0 c\u00f4te, y compris les donn\u00e9es sur les sentiments. Vous trouverez plus d'informations \u00e0 ce sujet dans la section \"Comparaison\" ci-dessous. <br><br>Mais tout d'abord, voici une liste restreinte :<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Outil                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Meilleur pour                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Classement G2                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Tarification                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/favicon_b24_48x48.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/favicon_b24_48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/favicon_b24_48x48-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/favicon_b24_48x48-42x42.png 42w\" sizes=\"auto, (max-width: 48px) 100vw, 48px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/brand24.com\/blog\/fr\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>En temps r\u00e9el <span style=\"font-weight: 400\">surveillance, connaissances en mati\u00e8re d'IA, rapports automatis\u00e9s + acc\u00e8s \u00e0 l'API<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.6\/5 (<span style=\"font-weight: 400\">336 commentaires)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>De ~$149<\/strong>\/mois<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-1.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-1.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-1-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/keyhole.co\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Keyhole                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Suivi des campagnes et des hashtags<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,3\/5 <span style=\"font-weight: 400\">(268 commentaires)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Tarification personnalis\u00e9e<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/hootsuite_owly_logo-e1771584111946.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/hootsuite.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Hootsuite                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Programmation sociale + suivi de base des m\u00e9dias sociaux<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,3\/5 <span style=\"font-weight: 400\">(7 109 commentaires)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>De ~$99<\/strong>\/mois<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/sproutsocial.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Sprout Social                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Gestion et suivi des m\u00e9dias sociaux en entreprise<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,4\/5 <span style=\"font-weight: 400\">(5 731 commentaires)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>De ~$199<\/strong>\/utilisateur\/mois<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/mention.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Mention                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Mesures en temps r\u00e9el des mentions, du sentiment et de l'influence de la marque<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,4\/5 <span style=\"font-weight: 400\">(641 commentaires)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>De ~$599<\/strong>\/mois<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/awario.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Awario                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Surveillance sociale et web, analyse des sentiments, acc\u00e8s API<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 3.9\/5 <span style=\"font-weight: 400\">(87 commentaires)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>De ~$29<\/strong>\/mois<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/images-e1775645059359.jpeg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.agorapulse.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Agorapulse                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Gestion de la bo\u00eete de r\u00e9ception + suivi de l'engagement<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5 <span style=\"font-weight: 400\">(966 commentaires)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>De ~$79<\/strong>\/utilisateur\/mois<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">8<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.talkwalker.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Talkwalker                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u00c9coute des m\u00e9dias sociaux, analyse des tendances, tableaux de bord personnalis\u00e9s<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,3\/5 <span style=\"font-weight: 400\">(132 commentaires)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Sur mesure<\/strong> tarification des entreprises<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">9<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/brandmentions.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                BrandMentions                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Suivi du march\u00e9 interm\u00e9diaire + 10 ans d'exp\u00e9rience<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.8\/5 <span style=\"font-weight: 400\">(100 commentaires)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>De ~$79<\/strong>\/mois<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">10<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/Logo-Iconosquare-Small-Blue-300x300-1-e1771594689686.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.iconosquare.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Iconosquare                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Analyse ax\u00e9e sur Instagram\/Facebook<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5 (<span style=\"font-weight: 400\">135 commentaires)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>De ~$33<\/strong>\/mois<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e9thodologie de recherche :<\/h3>\n\n\n\n<p>J'ai commenc\u00e9 avec ~30 outils. J'ai regard\u00e9 ce que les gens disaient sur G2, Reddit et ProductHunt, et je me suis inscrit \u00e0 un essai lorsque c'\u00e9tait possible. J'ai class\u00e9 les outils en fonction de la couverture des sources, de la qualit\u00e9 des analyses et de la satisfaction des utilisateurs. J'ai inclus mes propres exp\u00e9riences d'utilisation de l'outil. J'ai pr\u00eat\u00e9 plus d'attention aux plaintes et aux raisons pour lesquelles les utilisateurs ont chang\u00e9 d'outil qu'aux listes de fonctionnalit\u00e9s.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>\u26a0\ufe0f Note importante<\/strong><br><br>Cet article est publi\u00e9 par Brand24. J'ai inclus notre propre outil dans cette comparaison, et oui, j'y travaille. J'ai utilis\u00e9 Brand24 pour obtenir les donn\u00e9es sur les sentiments dans la section de comparaison ci-dessous. <br><br>Par souci d'\u00e9quit\u00e9, j'ai appliqu\u00e9 <strong>les m\u00eames crit\u00e8res d'\u00e9valuation pour chaque outil<\/strong>. Les commentaires honn\u00eates sont les seuls qui valent la peine d'\u00eatre lus.<br><br>Plus,<strong> a \u00e9t\u00e9 v\u00e9rifi\u00e9e pour la derni\u00e8re fois en mai 2026.<\/strong> Les prix des SaaS changent fr\u00e9quemment, il faut donc toujours consulter le site web de chaque outil avant de s'engager.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid 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768px){.b24-reviews__text p{font-size:16px !important;line-height:22px !important}}.b24-reviews__meta{display:flex;flex-direction:column;gap:5px}.b24-reviews__author{font-weight:700;font-size:18px;color:#000}.b24-reviews__subtext{font-size:14px;color:#7d8682}.b24-reviews__footer{margin-top:40px;text-align:center}.b24-reviews__button{display:inline-block;padding:12px 24px;background-color:#00ef88;color:#000;font-weight:600;border-radius:30px;text-decoration:none;transition:background-color .3s ease}.b24-reviews__button:hover{background-color:#4bffae;text-decoration:none}.b24-reviews--light{background-color:#fff}.b24-reviews--dark{background-color:#000;color:#fff}.b24-reviews--dark .b24-reviews__icon svg path{fill:#fff}.b24-reviews--dark .b24-reviews__text p{color:#fff}<\/style><div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"46 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 92%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong><\/p>\n<p>G2 (336 commentaires)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 jours\u00a0<\/strong>\/ Essai gratuit<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $149\u00a0<\/strong>\/ Mois<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Je travaille ici, alors prenez ceci avec le scepticisme qui s'impose, mais je vais vous dire ce que je dirais \u00e0 un ami qui cherche une recommandation honn\u00eate.<\/p>\n\n\n\n<p>Brand24 collecte <a href=\"https:\/\/brand24.com\/blog\/fr\/comment-suivre-les-mention-sociales\/\" title=\"\">social mentions<\/a> en temps r\u00e9el \u00e0 travers plus de 25 sources : Instagram, X, Facebook, Reddit, LinkedIn, TikTok, YouTube, Telegram, Twitch, Pinterest et le web ouvert (sites d'actualit\u00e9s, blogs, forums, podcasts, newsletters). <br><br>Les fonctionnalit\u00e9s de l'IA, en particulier la <a href=\"https:\/\/brand24.com\/fr\/assistant-de-marque\/\" title=\"\">Assistant de marque AI<\/a> et <strong><a href=\"https:\/\/brand24.com\/fr\/ai-insights\/\" title=\"\">Aper\u00e7us sur l'IA<\/a><\/strong>, Les syst\u00e8mes de gestion de l'information et de la communication (SGC) se sont consid\u00e9rablement am\u00e9lior\u00e9s et vous permettent d\u00e9sormais d'obtenir des informations concr\u00e8tes plut\u00f4t que de simples tableaux de bord contenant des donn\u00e9es brutes.<\/p>\n\n\n\n<p><strong>\ud83e\udd14 Pourquoi je le recommanderais si je ne travaillais pas ici :<\/strong><\/p>\n\n\n\n<p>Le rapport automatis\u00e9, <a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" title=\"\">analyse des sentiments<\/a>et <a href=\"https:\/\/brand24.com\/fr\/ai-insights\/\" title=\"\">Perspectives de l'IA<\/a> sont des caract\u00e9ristiques qui font mouche. Un \u00e9valuateur travaillant dans une agence de marketing num\u00e9rique a \u00e9crit sur G2 : <\/p>\n\n\n\n<p><em>\u201cNous utilisons Brand24 pour 8 clients. Les rapports hebdomadaires automatis\u00e9s nous font gagner 4 heures par client. Les clients appr\u00e9cient de voir les tendances des sentiments et les comparaisons avec les concurrents dans un seul tableau de bord.\u201d<\/em> (<a href=\"https:\/\/www.g2.com\/products\/brand24\/reviews\">Source : G2 Reviews<\/a>)<\/p>\n\n\n\n<p>Les alertes fonctionnent \u00e9galement comme un syst\u00e8me d'alerte pr\u00e9coce. Elles d\u00e9tectent les pics sur les forums de niche et les plateformes d\u00e9centralis\u00e9es avant qu'ils ne se propagent. <\/p>\n\n\n\n<p>C'est un \u00e9l\u00e9ment tr\u00e8s important pour la gestion de la r\u00e9putation, mais seulement si vous le mettez en place correctement. Et c'est facile avec cet outil.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1fd4d690dd2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1fd4d690dd2\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"283\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-brand24-4.png\" alt=\"Mentions et la port\u00e9e de Nike dans les m\u00e9dias sociaux fournis par Brand24, le meilleur outil de surveillance des m\u00e9dias sociaux par l&#039;IA\" class=\"wp-image-165025\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-brand24-4.png 991w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-brand24-4-300x86.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-brand24-4-248x71.png 248w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Mentions tab - m\u00e9dias sociaux mentions et port\u00e9e de Nike<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udd0e Suivi des m\u00e9dias sociaux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>Reddit<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Quora<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>T\u00e9l\u00e9gramme<\/li>\n\n\n\n<li>Twitch<\/li>\n\n\n\n<li>Pinterest<\/li>\n<\/ul>\n\n\n\n<p><strong>Les points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e9ritables analyses et rapports aliment\u00e9s par l'IA<\/li>\n\n\n\n<li>Si\u00e8ges d'utilisateurs illimit\u00e9s pour les plans sup\u00e9rieurs (rare dans cette cat\u00e9gorie)<\/li>\n\n\n\n<li>L'une des couvertures \u00e0 la source les plus \u00e9tendues \u00e0 ce niveau de prix<\/li>\n\n\n\n<li>Syst\u00e8me de notification : tableau de bord, application, courriel et int\u00e9gration Slack<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c Ce dont se plaignent les utilisateurs :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le plan d'entr\u00e9e ($149\/mois Individuel) n'est mis \u00e0 jour que toutes les 12 heures et exclut LinkedIn, YouTube, TikTok et les podcasts. De nombreux utilisateurs ont d\u00e9clar\u00e9 s'\u00eatre sentis tromp\u00e9s, car ils pensaient b\u00e9n\u00e9ficier d'un suivi en temps r\u00e9el, mais ce n'\u00e9tait pas le cas. La couverture en temps r\u00e9el commence \u00e0 ~$299\/mois. (<a href=\"https:\/\/www.g2.com\/products\/brand24\/reviews?qs=pros-and-cons\">Source : G2<\/a>)<\/li>\n\n\n\n<li>Pas d'acc\u00e8s aux donn\u00e9es historiques.<\/li>\n\n\n\n<li>La pr\u00e9cision des sentiments n'est pas parfaite, en particulier en ce qui concerne les sarcasmes. Il s'agit d'un probl\u00e8me commun \u00e0 l'ensemble du secteur, qui n'est pas propre \u00e0 Brand24, mais qui signifie que vous ne pouvez pas automatiser compl\u00e8tement les d\u00e9cisions bas\u00e9es sur le sentiment.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2b50\ufe0f Verdict g\u00e9n\u00e9ral :<\/strong><\/p>\n\n\n\n<p>Le meilleur choix pour les marques et les agences qui souhaitent une surveillance compl\u00e8te avec une analyse par l'IA. Assurez-vous simplement de choisir un plan qui vous offre les fonctionnalit\u00e9s dont vous avez besoin.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">En tant que fondateur, je suis toujours \u00e0 la recherche d'outils qui d\u00e9passent leurs limites. Brand24 en fait partie. Il est simple, puissant et nous a donn\u00e9 un avantage l\u00e0 o\u00f9 cela comptait le plus : la perspicacit\u00e9, le timing et l'intelligence strat\u00e9gique.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-80x80.webp\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Zachary Ronski, cofondateur chez Fello\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-42x42.webp 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Zachary Ronski                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/ca.linkedin.com\/in\/zachary-ronski-5a7683b0\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewbox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clippath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Co-fondateur @ Fello<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 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.acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez la surveillance des r\u00e9seaux sociaux !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=52\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyhole\"><strong>02 Keyhole<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"43 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 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24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.3\/5<\/strong><\/p>\n<p>G2 (268 commentaires)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 jours <\/strong>\/ Essai gratuit<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $179 <\/strong>\/ Mois<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Keyhole est davantage un suivi de campagne, et non un suivi de marque en temps r\u00e9el. <\/p>\n\n\n\n<p>En septembre 2024, Muck Rack a acquis Keyhole. <\/p>\n\n\n\n<p>Pour les \u00e9quipes de relations publiques en particulier, il s'agit d\u00e9sormais d'un jeu int\u00e9ressant : vous pouvez combiner l'\u00e9coute sociale, le suivi des journalistes et la communication avec les m\u00e9dias dans le cadre d'un seul et m\u00eame abonnement. <\/p>\n\n\n\n<p>Il s'agit d'une consolidation du flux de travail que la plupart des outils ne peuvent pas offrir.<\/p>\n\n\n\n<p><strong>\ud83e\udd14 Pourquoi j'ai choisi Keyhole :<\/strong><\/p>\n\n\n\n<p>La fonction de flux de hashtags est une v\u00e9ritable bonne id\u00e9e. Vous pouvez voir un flux en direct d'autres profils utilisant les hashtags que vous avez suivis, des messages r\u00e9els au-del\u00e0 des chiffres bruts. <\/p>\n\n\n\n<p>Il vous aidera dans de nombreux domaines, de la surveillance de la marque au suivi des hashtags, en passant par la <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-le-marketing-dinfluence\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing d&#039;influence\">marketing d'influence<\/a>.<\/p>\n\n\n\n<p>Un critique de G2 l'a d\u00e9crit : <\/p>\n\n\n\n<p><em>\u201cLa principale fonctionnalit\u00e9 que nous avons appr\u00e9ci\u00e9e est la possibilit\u00e9 de voir un flux d'autres profils utilisant les hashtags. Nous voulions mieux suivre nos hashtags, et Keyhole nous a permis de le faire.\u201d<\/em> (<a href=\"https:\/\/www.g2.com\/products\/keyhole\/reviews\">Source : G2 Reviews<\/a>)<\/p>\n\n\n\n<p>Malheureusement, vous devez acheter le plan le plus cher pour b\u00e9n\u00e9ficier pleinement de Keyhole. <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-lecoute-sociale\/\" target=\"_blank\" rel=\"noopener\" title=\"\u00e9coute sociale\">\u00e9coute sociale<\/a> et d'acc\u00e9der \u00e0 toutes les sources contr\u00f4l\u00e9es - et honn\u00eatement, il n'y a pas beaucoup de sources de toute fa\u00e7on \ud83d\ude22.<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Suivi des m\u00e9dias sociaux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>TikTok<\/li>\n<\/ul>\n\n\n\n<p><strong>Les points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tableaux de bord visuels clairs - pr\u00eats \u00e0 l'emploi sans trop de travail de mise en forme<\/li>\n\n\n\n<li>Id\u00e9al pour les sports, les organisations \u00e0 but non lucratif et les communications \u00e9v\u00e9nementielles (ces domaines reviennent souvent dans les commentaires des utilisateurs).<\/li>\n\n\n\n<li>L'int\u00e9gration de Muck Rack ouvre des possibilit\u00e9s de flux de travail en mati\u00e8re de relations publiques qu'aucun autre outil de cette liste n'offre.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c Ce dont se plaignent les utilisateurs :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des plafonds de donn\u00e9es qui s'interrompent silencieusement au milieu de la campagne. Les campagnes virales peuvent \u00e9puiser votre allocation mensuelle sans avertissement. <\/li>\n\n\n\n<li>Seulement 3 mots-cl\u00e9s sur le plan d'entr\u00e9e. Plus de trackers n\u00e9cessitent le plan Corporate \u00e0 ~$539\/mois.<\/li>\n\n\n\n<li>Reddit et Pinterest lui \u00e9chappent totalement.<\/li>\n<\/ul>\n\n\n\n<p><strong>Verdict g\u00e9n\u00e9ral :<\/strong> <\/p>\n\n\n\n<p>Meilleur pour le suivi des campagnes et des hashtags, en particulier pour les \u00e9quipes de relations publiques apr\u00e8s l'acquisition de Muck Rack. Ce n'est pas le bon choix pour un suivi continu de la marque.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1fd4d693997&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1fd4d693997\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"551\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-keyhole.png\" alt=\"Tableau de bord Keyhole, l&#039;une des principales plateformes de surveillance des m\u00e9dias sociaux\" class=\"wp-image-165007\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-keyhole.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-keyhole-300x165.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-keyhole-248x137.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Keyhole<\/figcaption><\/figure>\n\n\n\n<p>Vous pouvez \u00e9galement v\u00e9rifier : <a href=\"https:\/\/brand24.com\/fr\/keyhole-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keyhole Concurrents<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hootsuite\"><strong>03 Hootsuite<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"43 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 86%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.3\/5<\/strong><\/p>\n<p>G2 (7 109 commentaires)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 jours <\/strong>\/ Essai gratuit<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $99 <\/strong>\/ Mois<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Je tiens \u00e0 dire quelque chose que beaucoup d'articles de comparaison d'outils ne disent pas : <\/p>\n\n\n\n<p>Hootsuite est <strong>principalement une plateforme de gestion et de publication de m\u00e9dias sociaux<\/strong>. Pour les <a href=\"https:\/\/brand24.com\/blog\/fr\/surveillance-des-medias-sociaux\/\" title=\"\">social media monitoring<\/a>, vous pouvez faire mieux ailleurs \u00e0 un prix comparable.<\/p>\n\n\n\n<p>Mais en avril 2024, Hootsuite a rachet\u00e9 Talkwalker. <\/p>\n\n\n\n<p>Les utilisateurs en entreprise ont d\u00e9sormais acc\u00e8s \u00e0 l'\u00e9coute aliment\u00e9e par Talkwalker sur plus de 30 r\u00e9seaux sociaux et 150 millions de sites Web, y compris la d\u00e9tection d'images et de vid\u00e9os mention. <\/p>\n\n\n\n<p>C'est vraiment impressionnant. <\/p>\n\n\n\n<p>Le hic, c'est le prix : l'\u00e9coute compl\u00e8te par Talkwalker commence \u00e0 environ $15.000\/an (plan Entreprise).<\/p>\n\n\n\n<p><strong>\ud83e\udd14 Why I'd use it :<\/strong><\/p>\n\n\n\n<p>Si vous g\u00e9rez d\u00e9j\u00e0 plusieurs comptes sociaux avec Hootsuite et que vous avez besoin d'une bo\u00eete de r\u00e9ception centralis\u00e9e pour les flux de travail du service client\u00e8le, cela fonctionne bien. Cette int\u00e9gration avec le CRM et les flux de travail de conformit\u00e9 est quelque chose que la plupart des outils de surveillance n'offrent pas.<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Suivi des m\u00e9dias sociaux :<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram, <\/li>\n\n\n\n<li>Facebook, <\/li>\n\n\n\n<li>X (Twitter), <\/li>\n\n\n\n<li>YouTube, <\/li>\n\n\n\n<li>LinkedIn, <\/li>\n\n\n\n<li>Pinterest, <\/li>\n\n\n\n<li>TikTok<\/li>\n<\/ul>\n\n\n\n<p><strong>Les points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programmation et publication compl\u00e8tes pour les \u00e9quipes<\/li>\n\n\n\n<li>L'\u00e9coute au niveau Talkwalker est disponible sur Enterprise<\/li>\n\n\n\n<li>Les donn\u00e9es historiques des 13 derniers mois sont incluses dans les plans standard.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c Ce dont se plaignent les utilisateurs :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L'\u00e9coute sociale est effectivement une fonction d'entreprise. Pour les offres standard, un \u00e9valuateur l'a dit sans ambages : <em>\u201cIls n'offrent pas vraiment de capacit\u00e9s d'\u00e9coute sociale utiles. L'utilisation de HootSuite + un autre outil comme BuzzSumo vous donnera de bien meilleurs r\u00e9sultats.\u201d<\/em> (<a href=\"https:\/\/www.g2.com\/products\/hootsuite\/reviews\">Source : Capterra Reviews<\/a>)<\/li>\n\n\n\n<li>Les pratiques de facturation ont g\u00e9n\u00e9r\u00e9 de s\u00e9rieux probl\u00e8mes. La note Trustpilot de Hootsuite est de 1,5\/5 (554 avis), domin\u00e9e par les plaintes relatives \u00e0 la facturation. De nombreux cas document\u00e9s de facturation apr\u00e8s annulation, de renouvellement automatique sans notification et de doublement des tarifs sans avertissement pr\u00e9alable. (<a href=\"https:\/\/www.trustpilot.com\/review\/hootsuite.com\">Source : Trustpilot<\/a>)<\/li>\n\n\n\n<li>Les augmentations de prix ont \u00e9t\u00e9 brutales : le prix du plan Team a plus que doubl\u00e9 au cours des derni\u00e8res ann\u00e9es, sans que les fonctionnalit\u00e9s soient proportionnellement am\u00e9lior\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p><strong>Verdict g\u00e9n\u00e9ral :<\/strong> <\/p>\n\n\n\n<p>Raisonnable pour les \u00e9quipes qui ont principalement besoin d'une planification multi-comptes et qui consid\u00e8rent la surveillance comme secondaire. Ce n'est pas l'outil de surveillance principal id\u00e9al, \u00e0 moins que vous ne disposiez d'un budget d'entreprise.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1fd4d69546f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1fd4d69546f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"524\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-hootsuite.png\" alt=\"Tableau de bord Hootsuite, l&#039;un des meilleurs logiciels de surveillance des m\u00e9dias sociaux\" class=\"wp-image-165004\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-hootsuite.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-hootsuite-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-hootsuite-248x130.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Hootsuite<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sprout-social\"><strong>04 Sprout Social<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 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9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong><\/p>\n<p>G2 (5 731 commentaires)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 jours <\/strong>\/ Essai gratuit<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $199 <\/strong>\/ Mois<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Sprout Social est l'option haut de gamme de cette cat\u00e9gorie. <\/p>\n\n\n\n<p>C'est notre Mercedes des outils de m\u00e9dias sociaux haha.<\/p>\n\n\n\n<p>La bo\u00eete de r\u00e9ception intelligente est une excellente option pour la gestion de l'engagement. Si vous \u00eates confront\u00e9 \u00e0 un volume \u00e9lev\u00e9 de messages sur plusieurs comptes et que vous devez attribuer, suivre et cl\u00f4turer des conversations \u00e0 grande \u00e9chelle, aucun autre outil que j'ai test\u00e9 ne g\u00e8re cela aussi proprement.<\/p>\n\n\n\n<p>J'ai re\u00e7u tous les messages presque en m\u00eame temps qu'ils arrivaient dans la bo\u00eete de r\u00e9ception de mon application (en particulier pour Instagram). <\/p>\n\n\n\n<p>Cela dit, le probl\u00e8me n'est pas le produit. C'est la structure des prix.<\/p>\n\n\n\n<p><strong>\ud83e\udd14 Pourquoi j'ai choisi Sprout Social :<\/strong><\/p>\n\n\n\n<p>Le rapport sur les performances des balises est une fonctionnalit\u00e9 int\u00e9ressante. Vous pouvez \u00e9tiqueter les messages par campagne, par type de contenu ou par th\u00e8me, puis lancer des rapports montrant les \u00e9tiquettes qui g\u00e9n\u00e8rent le plus d'engagement et de conversions. <\/p>\n\n\n\n<p>C'est un moyen facile de relier le contenu publi\u00e9 au retour sur investissement. (<a href=\"https:\/\/www.agorapulse.com\/blog\/social-media-management-tools\/sprout-social-reviews\/\">Source : Agorapulse analyse les commentaires de G2\/Capterra<\/a>)<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Suivi des m\u00e9dias sociaux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X (Twitter)<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Reddit<\/li>\n<\/ul>\n\n\n\n<p><strong>Les points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meilleure bo\u00eete de r\u00e9ception intelligente pour un volume \u00e9lev\u00e9 de messages<\/li>\n\n\n\n<li>Flux d'approbation du contenu (utile pour les industries r\u00e9glement\u00e9es, les approbations des clients)<\/li>\n\n\n\n<li>Des analyses et des rapports avanc\u00e9s que les \u00e9quipes utilisent r\u00e9ellement<\/li>\n\n\n\n<li>Interface facile \u00e0 utiliser<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c Ce dont les utilisateurs se plaignent r\u00e9ellement :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L'\u00e9coute sociale co\u00fbte ~$999\/mois en plus de n'importe quel plan. Au prix de base de $199\/utilisateur\/mois (3 si\u00e8ges = ~$600\/mois minimum), l'ajout de l'\u00e9coute vous am\u00e8ne \u00e0 ~$1,600\/mois avant que vous n'ayez ajout\u00e9 d'autres modules compl\u00e9mentaires. De nombreux utilisateurs ne d\u00e9couvrent cela qu'apr\u00e8s s'\u00eatre inscrits. <\/li>\n\n\n\n<li>Contrat annuel bloqu\u00e9 avec renouvellement automatique. Le score Trustpilot du Sprout Social est de 2,0\/5 sur 79 avis, ce qui contraste fortement avec son score de 4,4\/5 sur G2. L'\u00e9cart s'explique presque enti\u00e8rement par des litiges de facturation (une fois de plus) (<a href=\"https:\/\/www.trustpilot.com\/review\/sproutsocial.com\">Source : Trustpilot Reviews<\/a>)<\/li>\n\n\n\n<li>La tarification par si\u00e8ge s'\u00e9chelonne douloureusement. Un plan professionnel pour 3 personnes co\u00fbte ~$10 764\/an. Ajoutez l'\u00e9coute et vous atteignez ~$22 764\/an.<\/li>\n<\/ul>\n\n\n\n<p><strong>Verdict g\u00e9n\u00e9ral :<\/strong> Le meilleur outil de cette liste pour les moyennes et grandes \u00e9quipes qui peuvent absorber le co\u00fbt et qui ont principalement besoin de la publication et de la gestion de l'engagement. Le mauvais choix pour les \u00e9quipes plus petites ou pour tous ceux qui veulent que le suivi soit le principal cas d'utilisation ou qui veulent \u00e9conomiser de l'argent.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1fd4d696e65&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1fd4d696e65\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"609\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-sprout-social.png\" alt=\"Tableau de bord Sprout Social, l&#039;un des meilleurs outils de suivi des m\u00e9dias sociaux\" class=\"wp-image-165001\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-sprout-social.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-sprout-social-300x183.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-sprout-social-248x151.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Sprout Social<\/figcaption><\/figure>\n\n\n\n<p>Vous voulez trouver quelque chose de moins cher que Sprout Social ? <a href=\"https:\/\/brand24.com\/fr\/sprout-social-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00e9rifier les alternatives<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mention\"><strong>05 Mention<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong><\/p>\n<p>G2 (641 commentaires)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Essai gratuit <\/strong>\/ Disponible<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $599 <\/strong>\/ Mois<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><strong>Mention<\/strong> est l'un des r\u00e9seaux sociaux les plus populaires. <a href=\"https:\/\/brand24.com\/fr\/media-monitoring-software\/\" target=\"_blank\" rel=\"noopener\" title=\"\">logiciel de surveillance des m\u00e9dias<\/a>. Il offre \u00e9galement des fonctions de publication.<\/p>\n\n\n\n<p>Mais beaucoup de choses ont chang\u00e9 par rapport \u00e0 ce que disent la plupart des articles.<\/p>\n\n\n\n<p>En avril 2025, Agorapulse a acquis Mention dans le cadre d'un redressement judiciaire. \u00c0 la mi-2025, le Solo (<s>$49\/mois) et Pro (<\/s>$99\/mois) ont \u00e9t\u00e9 supprim\u00e9s. <\/p>\n\n\n\n<p>\u00c0 partir de janvier 2026, les fonctions de publication et de r\u00e9ponse sont les suivantes <strong>enti\u00e8rement \u00e0 la retraite<\/strong>. <\/p>\n\n\n\n<p><strong>Le seul plan disponible pour les nouveaux clients est maintenant le Plan Entreprise \u00e0 $599\/mois.<\/strong> <\/p>\n\n\n\n<p>Le Mention est donc un produit r\u00e9serv\u00e9 aux entreprises, ce qui change compl\u00e8tement la donne.<\/p>\n\n\n\n<p><strong>\ud83e\udd14 Why it's still on this list :<\/strong><\/p>\n\n\n\n<p>Pour les \u00e9quipes des entreprises et des PME, la vitesse d'alerte de Mention fait la diff\u00e9rence. <\/p>\n\n\n\n<p>Les professionnels des relations publiques qui l'utilisent d\u00e9crivent des alertes en temps quasi r\u00e9el qui devancent celles de leurs concurrents, ce qui est important lorsqu'un sujet commence \u00e0 \u00eatre abord\u00e9.<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Suivi des m\u00e9dias sociaux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Reddit<\/li>\n\n\n\n<li>Pinterest<\/li>\n<\/ul>\n\n\n\n<p><strong>Les points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L'un des taux d'exploration les plus rapides du march\u00e9 pour les alertes de marque<\/li>\n\n\n\n<li>Op\u00e9rateurs bool\u00e9ens avanc\u00e9s (plus de 20 pris en charge, jusqu'\u00e0 des requ\u00eates de 2 000 caract\u00e8res)<\/li>\n\n\n\n<li>Acc\u00e8s aux donn\u00e9es historiques pendant 2 ans<\/li>\n\n\n\n<li>Prise en charge multilingue dans plus de 40 langues<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c Ce dont se plaignent les utilisateurs :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La tarification. Ce qui \u00e9tait un produit $49-$99\/mois est maintenant un produit $599\/mois. <\/li>\n\n\n\n<li>Sur l'ancien plan Solo ($49\/mois), lorsque les utilisateurs atteignaient leur plafond mensuel de mention, le suivi s'arr\u00eatait compl\u00e8tement, et ces mention manqu\u00e9es n'\u00e9taient jamais captur\u00e9es r\u00e9troactivement. Les angles morts silencieux lors des \u00e9v\u00e9nements de relations publiques \u00e9taient une plainte fr\u00e9quente.<\/li>\n\n\n\n<li>L'acquisition d'Agorapulse signifie que l'orientation pr\u00e9vue pour le produit est maintenant : Mention pour l'\u00e9coute + Agorapulse pour la publication, soit un ensemble de deux outils qui co\u00fbte plus cher que les alternatives comparables \u00e0 plateforme unique.<\/li>\n<\/ul>\n\n\n\n<p><strong>Verdict g\u00e9n\u00e9ral :<\/strong> <\/p>\n\n\n\n<p>Il n'est pertinent que pour les \u00e9quipes d'entreprises dont la surveillance est un besoin essentiel et dont le budget est \u00e0 la mesure de ce besoin. Il ne s'agit plus d'une option pour le march\u00e9 interm\u00e9diaire ou les PME.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1fd4d698b08&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1fd4d698b08\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"463\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-mention.png\" alt=\"Tableau de bord Mention, l&#039;une des plateformes de surveillance des m\u00e9dias sociaux les plus populaires\" class=\"wp-image-164990\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-mention.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-mention-300x139.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-mention-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-mention-248x115.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Mention<\/figcaption><\/figure>\n\n\n\n<p>V\u00e9rifier : <a href=\"https:\/\/brand24.com\/fr\/mention-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mention Concurrents<\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez la surveillance des r\u00e9seaux sociaux !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=52\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"xpro-tweetdeck\">06 Awario<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"39 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 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0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>3.9\/5<\/strong><\/p>\n<p>G2 (87 commentaires)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 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                     <p><strong>7 jours <\/strong>\/ Essai gratuit<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $29 <\/strong>\/ Mois<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Awario est le produit d'entr\u00e9e de gamme de cette cat\u00e9gorie, et il a sa place dans le c\u0153ur de nombreux utilisateurs. <\/p>\n\n\n\n<p>\u00c0 $29\/mois, il est nettement moins cher que tous les autres produits de cette liste, et la fonctionnalit\u00e9 de surveillance de base fonctionne. <\/p>\n\n\n\n<p>Mais je veux \u00eatre honn\u00eate sur les points faibles, car ces lacunes sont importantes en fonction de ce que vous surveillez.<\/p>\n\n\n\n<p>La plupart du temps, derri\u00e8re le prix se cachent des crawlers et des donn\u00e9es. Donc, en fonction de vos besoins, choisissez judicieusement.<\/p>\n\n\n\n<p><strong>\ud83e\udd14 Why I'd use it :<\/strong><\/p>\n\n\n\n<p>Le module Leads est la fonction qui m'a le plus surpris. Il recherche les personnes qui se plaignent activement de leurs concurrents ou qui demandent des recommandations de produits dans votre cat\u00e9gorie, et les fait appara\u00eetre en temps r\u00e9el. <\/p>\n\n\n\n<p>J'ai obtenu des r\u00e9sultats presque en temps r\u00e9el, et il s'agit l\u00e0 d'un cas d'utilisation de l'intelligence commerciale, et pas seulement d'un cas de suivi.<\/p>\n\n\n\n<p>De plus, sa mise en place est tr\u00e8s intuitive :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1fd4d69adf7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1fd4d69adf7\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1230\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/social-media-monitoring-tools-leads-1140x1230.png\" alt=\"Leads by awario - mise en place\" class=\"wp-image-184077\" style=\"width:500px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/social-media-monitoring-tools-leads-1140x1230.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/social-media-monitoring-tools-leads-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/social-media-monitoring-tools-leads-300x324.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/social-media-monitoring-tools-leads-147x159.png 147w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/social-media-monitoring-tools-leads-83x90.png 83w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/social-media-monitoring-tools-leads.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\ud83d\udd0e Suivi des m\u00e9dias sociaux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Reddit<\/li>\n<\/ul>\n\n\n\n<p><strong>Les points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prix le plus bas du march\u00e9 pour la fonctionnalit\u00e9 offerte<\/li>\n\n\n\n<li>Recherche bool\u00e9enne sur le plan Starter<\/li>\n\n\n\n<li>Le module Social selling \/ Leads est unique dans cette gamme de prix<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c Ce dont se plaignent les utilisateurs :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pas de pr\u00e9cision dans les donn\u00e9es \u201cC'est bon march\u00e9 par rapport \u00e0 d'autres outils, mais je ne dirais pas que c'est un avantage concurrentiel dans leur cas. Vous pouvez l'utiliser pour un suivi tr\u00e8s basique qui n'exige pas de pr\u00e9cision, ce dont je ne pense pas qu'une entreprise ait r\u00e9ellement besoin\u201d. (<a href=\"Source: G2\">Source : G2<\/a>)<\/li>\n\n\n\n<li>Pas de suivi de LinkedIn. Pour les entreprises B2B, cela peut \u00eatre un facteur de rupture.<\/li>\n\n\n\n<li>Pas de suivi TikTok.<\/li>\n\n\n\n<li>Processus de r\u00e9siliation et probl\u00e8mes d'assistance entra\u00eenant de nombreuses frictions. \u201cJe n'ai pas encore eu \u00e0 faire face \u00e0 une assistance plus rude. Ce pourrait \u00eatre une bonne plateforme si l'\u00e9quipe \u00e9tait au moins un peu ax\u00e9e sur le client.\u201d (<a href=\"https:\/\/www.trustpilot.com\/review\/awario.com\">Source : Trustpilot<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><strong>Verdict g\u00e9n\u00e9ral :<\/strong> <\/p>\n\n\n\n<p>Meilleure option budg\u00e9taire pour les op\u00e9rateurs solos, les ind\u00e9pendants et les petites entreprises effectuant une veille B2C. Ne convient pas aux \u00e9quipes B2B qui ont besoin de LinkedIn ou \u00e0 toute personne qui a besoin d'une couverture TikTok.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1fd4d69b8d2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1fd4d69b8d2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"664\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-awario.jpg\" alt=\"Tableau de bord Awario, l&#039;un des outils de suivi des m\u00e9dias sociaux\" class=\"wp-image-164978\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-awario.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-awario-300x199.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-awario-239x159.jpg 239w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Awario<\/figcaption><\/figure>\n\n\n\n<p>Vous cherchez un outil de suivi qui surveille toutes les principales plateformes de m\u00e9dias sociaux ? V\u00e9rifiez : <a href=\"https:\/\/brand24.com\/fr\/awario-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les concurrents d'Awario !<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"agorapulse\"><strong>07 Agorapulse<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 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12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong><\/p>\n<p>G2 (966 commentaires)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 jours <\/strong>\/ Essai gratuit<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $79 <\/strong>\/ Mois<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Agorapulse est l'outil que je recommanderais \u00e0 tous ceux qui m'ont dit qu'ils payaient actuellement pour Hootsuite et qu'ils avaient l'impression de ne pas en avoir pour leur argent. <\/p>\n\n\n\n<p>La bo\u00eete de r\u00e9ception sociale unifi\u00e9e est vraiment excellente et se rapproche le plus d'une bo\u00eete de r\u00e9ception de qualit\u00e9 Sprout Social pour la moiti\u00e9 du prix. <\/p>\n\n\n\n<p>Il est surtout utilis\u00e9 par les agences, et trois \u00e9l\u00e9ments ressortent pour elles : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>l'int\u00e9gration GA4 (montrant quels posts ont conduit \u00e0 des conversions r\u00e9elles), <\/li>\n\n\n\n<li>les rapports PDF marqu\u00e9s en blanc (automatis\u00e9s), <\/li>\n\n\n\n<li>le module compl\u00e9mentaire d'\u00e9coute sociale \u00e0 $40\/mois (qui co\u00fbterait $999\/mois en Sprout Social).<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd14 Pourquoi j'ai choisi Agorapulse :<\/strong><\/p>\n\n\n\n<p>L'int\u00e9gration de Google Analytics est une fonctionnalit\u00e9 \u00e9tonnante pour la strat\u00e9gie. Elle permet de r\u00e9pondre \u00e0 la question suivante : quels sont les articles qui ont g\u00e9n\u00e9r\u00e9 des conversions ? La plupart des outils ne peuvent pas r\u00e9pondre \u00e0 cette question de mani\u00e8re aussi claire. <\/p>\n\n\n\n<p>Apr\u00e8s l'acquisition de Mention en 2025, le module d'\u00e9coute d'Agorapulse couvre d\u00e9sormais Reddit, les sites d'information et les blogs, ce qui repr\u00e9sente une am\u00e9lioration significative par rapport \u00e0 l'outil qui se concentrait auparavant sur la surveillance de Facebook\/Instagram\/YouTube.<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Suivi des m\u00e9dias sociaux (avec int\u00e9gration de Mention) :<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Facebook <\/li>\n\n\n\n<li>Reddit <\/li>\n\n\n\n<li>sites d'information<\/li>\n\n\n\n<li>blogs<\/li>\n<\/ul>\n\n\n\n<p><strong>Les points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La meilleure bo\u00eete de r\u00e9ception unifi\u00e9e de sa cat\u00e9gorie pour la gestion de l'engagement<\/li>\n\n\n\n<li>Int\u00e9gration de GA4 pour l'analyse du ROI social<\/li>\n\n\n\n<li>L'\u00e9coute sociale \u00e0 $40\/mois<\/li>\n\n\n\n<li>Une assistance client\u00e8le exceptionnelle (r\u00e9guli\u00e8rement salu\u00e9e dans les commentaires de G2)<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c Ce dont se plaignent les utilisateurs :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pas d'int\u00e9gration de Pinterest du tout. Pour les marques de vente au d\u00e9tail, d'alimentation et de style de vie, cela les oblige \u00e0 conserver d'autres outils, ce qui va \u00e0 l'encontre de la proposition de valeur \u201cun seul outil pour tout\u201d.<\/li>\n\n\n\n<li>L'\u00e9coute de TikTok n'est pas disponible en raison des restrictions de l'API. Vous pouvez envoyer des messages sur TikTok mais pas surveiller mentions.<\/li>\n\n\n\n<li>La personnalisation des rapports est limit\u00e9e et n'est pas flexible pour les besoins complexes de rapports multi-clients.<\/li>\n<\/ul>\n\n\n\n<p><strong>Verdict g\u00e9n\u00e9ral :<\/strong> <\/p>\n\n\n\n<p>Le meilleur rapport qualit\u00e9-prix pour les agences et les \u00e9quipes qui ont besoin \u00e0 la fois de publier et de g\u00e9rer l'engagement. Une alternative particuli\u00e8rement int\u00e9ressante \u00e0 Hootsuite ou Sprout Social pour les \u00e9quipes qui n'ont pas besoin d'une \u00e9coute de qualit\u00e9 professionnelle.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1fd4d69d414&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1fd4d69d414\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"457\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-agorapulse.png\" alt=\"le tableau de bord Agorapulse, un outil de gestion des m\u00e9dias sociaux qui permet \u00e9galement l&#039;\u00e9coute sociale\" class=\"wp-image-164977\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-agorapulse.png 801w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-agorapulse-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-agorapulse-248x141.png 248w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Agorapulse<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"talkwalker\"><strong>08 Talkwalker<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"43 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 86%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.3\/5<\/strong><\/p>\n<p>G2 (132 commentaires)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Outils gratuits <\/strong>\/ Disponible<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Sur demande<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Talkwalker se situe dans une cat\u00e9gorie diff\u00e9rente de la plupart des outils de cette liste. <\/p>\n\n\n\n<p>Il s'agit d'une plateforme d'entreprise con\u00e7ue pour les grandes marques qui assurent une couverture mondiale sur 30 r\u00e9seaux sociaux et plus de 250 millions de sites web. <\/p>\n\n\n\n<p>En avril 2024, Hootsuite a acquis Talkwalker. Les utilisateurs de Hootsuite Enterprise ont d\u00e9sormais acc\u00e8s \u00e0 la technologie Talkwalker int\u00e9gr\u00e9e dans leur module d'\u00e9coute, ce qui signifie que le calcul concurrentiel pour Talkwalker autonome a chang\u00e9.<\/p>\n\n\n\n<p><strong>\ud83e\udd14 Why I'd use it :<\/strong><\/p>\n\n\n\n<p>La reconnaissance d'images et de vid\u00e9os est le principal facteur de diff\u00e9renciation. Talkwalker peut d\u00e9tecter des logos de marque dans des photos et des vid\u00e9os o\u00f9 votre marque n'est jamais mentionn\u00e9e dans le texte. <\/p>\n\n\n\n<p><strong>\ud83d\udd0e Suivi des m\u00e9dias sociaux :<\/strong><\/p>\n\n\n\n<p>Plus de 30 r\u00e9seaux sociaux, dont :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>Pinterest<\/li>\n<\/ul>\n\n\n\n<p><strong>Les points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jusqu'\u00e0 5 ans de donn\u00e9es historiques<\/li>\n\n\n\n<li>Reconnaissance d'images, de vid\u00e9os et de sons (unique sur le march\u00e9)<\/li>\n\n\n\n<li>Couverture en 187 langues sur plus de 250 millions de sites web<\/li>\n\n\n\n<li>Analyse pr\u00e9dictive : l'outil permet de pr\u00e9voir les tendances en mati\u00e8re de volume de sujets.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c Ce dont se plaignent les utilisateurs :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La couverture de Facebook et d'Instagram est techniquement disponible, mais les restrictions de l'API la rendent incompl\u00e8te dans la pratique.<\/li>\n\n\n\n<li>Incoh\u00e9rences de donn\u00e9es entre le tableau de bord et les rapports export\u00e9s ; parfois, les chiffres ne correspondent pas dans les cas document\u00e9s.<\/li>\n\n\n\n<li>Courbe d'apprentissage abrupte. Les analystes d\u00e9clarent avoir eu besoin de plusieurs semaines avant de pouvoir ex\u00e9cuter des requ\u00eates de mani\u00e8re autonome.<\/li>\n<\/ul>\n\n\n\n<p><strong>Verdict g\u00e9n\u00e9ral :<\/strong> <\/p>\n\n\n\n<p>Le bon choix pour les grandes marques qui effectuent une surveillance globale \u00e0 l'\u00e9chelle de l'entreprise et qui ont besoin de renseignements sur les images et les vid\u00e9os. Trop co\u00fbteux pour les petites entreprises.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1fd4d69edb3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1fd4d69edb3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"642\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-talkwalker.png\" alt=\"Le tableau de bord Talkwalker, un outil complet de surveillance des m\u00e9dias sociaux\" class=\"wp-image-164976\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-talkwalker.png 893w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-talkwalker-300x216.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-talkwalker-221x159.png 221w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Talkwalker<\/figcaption><\/figure>\n\n\n\n<p>Vous cherchez le meilleur concurrent de Talkwalker ? <a href=\"https:\/\/brand24.com\/fr\/talkwalker-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrez-le ici !<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandmentions\">09 BrandMentions<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"48 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 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15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.8\/5<\/strong><\/p>\n<p>G2 (100 commentaires)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>7 jours <\/strong>\/ Essai gratuit<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $99 <\/strong>\/ Mois<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Le BrandMentions a la note G2 la plus \u00e9lev\u00e9e de tous les outils de cette liste et le plus grand nombre de donn\u00e9es historiques de tous les outils de milieu de gamme (10 ans). Cette combinaison devrait le rendre plus important dans les comparaisons qu'il ne l'est actuellement.<\/p>\n\n\n\n<p><strong>\ud83e\udd14 Pourquoi j'ai choisi BrandMentions :<\/strong><\/p>\n\n\n\n<p>Le BrandMentions d\u00e9compose le sentiment en plus de 12 \u00e9motions sp\u00e9cifiques telles que l'admiration, la frustration, le sarcasme et la joie. Un pic de mention \u201cpositives\u201d qui sont en fait des sarcasmes semblent identiques dans les outils de base jusqu'\u00e0 ce que quelqu'un les v\u00e9rifie manuellement. <\/p>\n\n\n\n<p>Le deuxi\u00e8me cas d'utilisation est plus sp\u00e9cialis\u00e9, mais il vaut la peine d'\u00eatre connu : Les \u00e9quipes de r\u00e9f\u00e9rencement l'utilisent pour savoir o\u00f9 les mod\u00e8les d'IA comme Gemini et ChatGPT trouvent des informations sur leur marque. Un responsable de la strat\u00e9gie SEO et IA : <\/p>\n\n\n\n<p><em>\u201cBrandMentions nous aide en montrant d'o\u00f9 Gemini ou ChatGPT tirent leurs donn\u00e9es, ce qui nous permet d'influencer le discours de notre marque \u00e0 la source.\u201d<\/em> (<a href=\"https:\/\/www.g2.com\/products\/brandmentions\/reviews\">Source : G2, f\u00e9vrier 2026<\/a>)<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Suivi des m\u00e9dias sociaux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X (Twitter)<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Pinterest<\/li>\n\n\n\n<li>Reddit<\/li>\n\n\n\n<li>TikTok<\/li>\n<\/ul>\n\n\n\n<p><strong>Les points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 ans de donn\u00e9es historiques <\/li>\n\n\n\n<li>Meilleure note de satisfaction du G2 (4,8\/5)<\/li>\n\n\n\n<li>Analyse avanc\u00e9e des sentiments<\/li>\n\n\n\n<li>Fonctionnalit\u00e9s solides de veille concurrentielle sur tous les plans<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c Ce dont se plaignent les utilisateurs :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les alertes en temps r\u00e9el sont r\u00e9serv\u00e9es aux niveaux sup\u00e9rieurs. Le plan Starter ($99\/mois) n'offre que des mises \u00e0 jour quotidiennes ; les mises \u00e0 jour horaires commencent au plan Pro ($299\/mois) ; les alertes en temps r\u00e9el au plan Expert ($499\/mois). Si vous avez besoin d'une surveillance de crise, pr\u00e9voyez un budget d'au moins $299\/mois.<\/li>\n\n\n\n<li>Pas d'alertes compl\u00e8tes (uniquement par courrier \u00e9lectronique pour tous les plans).<\/li>\n\n\n\n<li>La limite de 5 mots-cl\u00e9s et le plafond de 5 000 mention\/mois de l'offre Starter sont serr\u00e9s pour les marques actives ou les agences qui suivent plusieurs clients.<\/li>\n<\/ul>\n\n\n\n<p><strong>Verdict g\u00e9n\u00e9ral :<\/strong> <\/p>\n\n\n\n<p>Le meilleur choix pour les \u00e9quipes de taille moyenne qui souhaitent avoir acc\u00e8s aux donn\u00e9es historiques les plus d\u00e9taill\u00e9es. Pr\u00e9voyez un budget r\u00e9aliste pour le niveau de plan qui vous permet d'obtenir la fr\u00e9quence de mise \u00e0 jour dont vous avez r\u00e9ellement besoin.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1fd4d6a0888&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1fd4d6a0888\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"728\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-brandmentions.png\" alt=\"Tableau de bord BrandMentions, l&#039;un des outils de suivi des mention sociales et des mention de marque sur les plateformes sociales\" class=\"wp-image-164975\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-brandmentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-brandmentions-300x218.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-brandmentions-218x159.png 218w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord BrandMentions<\/figcaption><\/figure>\n\n\n\n<p>V\u00e9rifier : <a href=\"https:\/\/brand24.com\/fr\/brandmentions-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">BrandMentions Concurrents<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"iconosquare-\"><strong>10 <strong>Iconosquare<\/strong><\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 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4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong><\/p>\n<p>G2 (135 commentaires)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 jours <\/strong>\/ Essai gratuit<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $29 <\/strong>\/ Mois<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Iconosquare est une plateforme de gestion et d'analyse des m\u00e9dias sociaux. Ses fonctions de surveillance sont bonnes, mais elles ne concernent que les mention et les hashtags au sein des plateformes sociales connect\u00e9es, et non le web ouvert. Si vous avez besoin de suivre les blogs, les forums ou les sites d'information, ce n'est pas l'outil qu'il vous faut.<\/p>\n\n\n\n<p>L\u00e0 o\u00f9 il brille v\u00e9ritablement, c'est dans la profondeur des analyses sp\u00e9cifiques \u00e0 Instagram. Aucun autre outil \u00e0 un prix comparable n'atteint la granularit\u00e9 des mesures Instagram qu'offre Iconosquare.<\/p>\n\n\n\n<p><strong>\ud83e\udd14 Pourquoi j'ai choisi Iconosquare :<\/strong><\/p>\n\n\n\n<p>La fonction de r\u00e9f\u00e9rence sectorielle est v\u00e9ritablement utile et tr\u00e8s sous-estim\u00e9e. Elle compare votre taux d'engagement Instagram aux comptes de votre niche sectorielle sp\u00e9cifique. Si vous \u00eates dans le fitness et que votre taux d'engagement moyen est de 2,3% alors que la moyenne de la niche est de 4,1%, vous savez exactement o\u00f9 vous en \u00eates.<\/p>\n\n\n\n<p>Les rapports automatis\u00e9s (programm\u00e9s quotidiennement\/hebdomadairement\/mensuellement) sont parfaits pour les agences et les marques qui veulent \u00e9liminer le temps consacr\u00e9 aux rapports manuels.<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Suivi des m\u00e9dias sociaux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Pinterest<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>Fils<\/li>\n\n\n\n<li>YouTube<\/li>\n<\/ul>\n\n\n\n<p><strong>Les points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meilleure profondeur d'analyse Instagram dans cette gamme de prix<\/li>\n\n\n\n<li>Analyse comparative de l'industrie <\/li>\n\n\n\n<li>Rapports automatis\u00e9s <\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c Ce dont se plaignent les utilisateurs :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La fiabilit\u00e9 de la programmation est la plainte la plus forte dans les commentaires r\u00e9cents. Les messages programm\u00e9s ne sont pas enregistr\u00e9s, la publication automatique s'interrompt sans notification et les profils sociaux se d\u00e9connectent de mani\u00e8re al\u00e9atoire. Les utilisateurs ont m\u00eame cr\u00e9\u00e9 un fil de discussion Reddit intitul\u00e9 <em>\u201cIconosquare : Des erreurs partout, seulement bonnes pour l'analyse ?\u201d<\/em> \ud83d\ude05<\/li>\n\n\n\n<li>Divergences analytiques : plusieurs utilisateurs rapportent des chiffres qui diff\u00e8rent consid\u00e9rablement des Insights natifs d'Instagram et de Facebook. C'est un v\u00e9ritable probl\u00e8me pour les rapports des clients.<\/li>\n\n\n\n<li>Les Stories Instagram ne peuvent pas \u00eatre enti\u00e8rement post\u00e9es automatiquement - Iconosquare envoie une notification push pour compl\u00e9ter manuellement le post, ce qui surprend les utilisateurs qui s'attendent \u00e0 une automatisation compl\u00e8te.<\/li>\n<\/ul>\n\n\n\n<p><strong>Verdict g\u00e9n\u00e9ral :<\/strong> <\/p>\n\n\n\n<p>Id\u00e9al pour les gestionnaires de m\u00e9dias sociaux qui veulent des analyses approfondies d'Instagram et de Facebook et qui ne comptent pas sur Iconosquare comme outil principal de planification. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1fd4d6a23b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1fd4d6a23b0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"610\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Iconosquare-dashboard-min.png\" alt=\"Tableau de bord Iconosquare\" class=\"wp-image-179809\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Iconosquare-dashboard-min.png 991w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Iconosquare-dashboard-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Iconosquare-dashboard-min-300x185.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Iconosquare-dashboard-min-248x153.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Iconosquare-dashboard-min-90x55.png 90w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez la surveillance des r\u00e9seaux sociaux !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=52\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"free-tools\">Comparaison des outils de surveillance des m\u00e9dias sociaux<\/h2>\n\n\n\n<p>J'ai tir\u00e9 de vraies conversations en ligne en utilisant Brand24 et j'ai compar\u00e9 les 10 outils c\u00f4te \u00e0 c\u00f4te.<\/p>\n\n\n\n<p><strong>Donn\u00e9es collect\u00e9es : Mai 2026. Tous les comptes mention refl\u00e8tent une fen\u00eatre de 30 jours. Le sentiment est class\u00e9 par l'IA (directionnel, pas de niveau de recherche).<\/strong><\/p>\n\n\n\n<p>Voici ce que disent les gens :<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Outil                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Total mentions                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Positif                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        N\u00e9gatif                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Rapport positif\/n\u00e9gatif                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/brand24.com\/blog\/fr\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>606<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>89<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>4<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>22:1<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/sproutsocial.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Sprout Social                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>2,822<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>227<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>25<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>9:1<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/hootsuite.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Hootsuite                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>8,447<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>1,157<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>233<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>5:1<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/keyhole.co\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Keyhole                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>7<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>1<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        0                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\/A (faible volume)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/mention.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Mention                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>48<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>9<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>3<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>3:1<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/awario.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Awario                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>82<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>4<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        0                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Tous positifs (faible volume)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.agorapulse.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Agorapulse                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>312<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>67<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>8<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>8:1<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.talkwalker.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Talkwalker                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>704<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>44<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>13<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>3.4:1<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/brandmentions.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                BrandMentions                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>145<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>22<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>2<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>11:1<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.iconosquare.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Iconosquare                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>89<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>18<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>6<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>3:1<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Ces donn\u00e9es nous apprennent certaines choses que les comparaisons de caract\u00e9ristiques g\u00e9n\u00e9riques ne nous apprennent pas :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le nombre \u00e9lev\u00e9 de points n\u00e9gatifs de Hootsuite (233) est proportionnellement pire qu'il n'y para\u00eet.<\/strong> <br><br>Avec 8 447 mention, un ratio positif\/n\u00e9gatif de 5:1 semble correct... jusqu'\u00e0 ce que vous le compariez au ratio de 22:1 de Brand24 ou de 11:1 de BrandMentions. Une grande partie de la n\u00e9gativit\u00e9 de Hootsuite est li\u00e9e \u00e0 des plaintes relatives \u00e0 la facturation, ce qui correspond aux donn\u00e9es de Trustpilot.<br><\/li>\n\n\n\n<li><strong>L'effondrement du volume du Mention est significatif.<\/strong> <br><br>641 examens G2, mais seulement 48 mention au total dans une fen\u00eatre de 30 jours, est un signal dramatique d'une pr\u00e9sence r\u00e9duite sur le march\u00e9 suite \u00e0 la restructuration de la tarification. <br><\/li>\n\n\n\n<li><strong>Le faible volume de Keyhole (7 mention) refl\u00e8te son positionnement de niche.<\/strong> <br>Il ne s'agit pas d'un outil de suivi grand public destin\u00e9 \u00e0 tout le monde. Il s'agit d'un outil ax\u00e9 sur les campagnes et destin\u00e9 \u00e0 un public sp\u00e9cifique.<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Nous sommes convaincus qu'un outil de surveillance des r\u00e9seaux sociaux doit \u00eatre plus qu'une simple plateforme de notification. Au-del\u00e0 des simples mentions, notre objectif est de fournir des informations et des recommandations exploitables. Gr\u00e2ce \u00e0 notre outil, la surveillance des r\u00e9seaux sociaux devient un processus qui vous fait gagner du temps, en analysant m\u00e9ticuleusement des milliers de mentions de marques afin que vous n'ayez pas \u00e0 le faire.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski.jpg 512w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-159x159.jpg 159w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Micha\u0142 Sadowski                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/pl.linkedin.com\/in\/michalsadowski1\/pl\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewbox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clippath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">PDG chez Brand24<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><br>Capture d'\u00e9cran directement \u00e0 partir du tableau de bord :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1fd4d6a55e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1fd4d6a55e3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"463\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-comparison.png\" alt=\"Les outils de surveillance des m\u00e9dias sociaux comparent les performances en ligne.\" class=\"wp-image-177846\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-comparison.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-comparison-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-comparison-300x139.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-comparison-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-comparison-248x115.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>La chose la plus importante que cette comparaison a r\u00e9v\u00e9l\u00e9e est \u00e0 quel point ces outils sont diff\u00e9rents une fois que l'on a d\u00e9pass\u00e9 les listes de fonctionnalit\u00e9s. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hootsuite et Sprout Social sont des plateformes de publication et d'engagement qui facturent un suppl\u00e9ment pour l'\u00e9coute. <\/li>\n\n\n\n<li>Mention n'est plus destin\u00e9 au march\u00e9 des PME. <\/li>\n\n\n\n<li>Talkwalker est une entreprise \u00e0 part enti\u00e8re. <\/li>\n\n\n\n<li>Awario est vraiment bon march\u00e9... avec des \u00e9carts vraiment significatifs.<\/li>\n<\/ul>\n\n\n\n<p><strong>Mon conseil :<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Si je partais de z\u00e9ro, mon arbre de d\u00e9cision ressemblerait \u00e0 ceci : si le budget est serr\u00e9, testez d'abord Awario et notez ce que vous manquez. <\/li>\n\n\n\n<li>Si vous avez besoin d'une surveillance de LinkedIn ou de TikTok, passez \u00e0 Brand24.. <\/li>\n\n\n\n<li>Si vous avez besoin des donn\u00e9es historiques les plus d\u00e9taill\u00e9es, consultez BrandMentions. <\/li>\n\n\n\n<li>Si vous g\u00e9rez les relations publiques d'une entreprise et que vous avez besoin d'une reconnaissance d'image\/vid\u00e9o et d'une couverture mondiale, la conversation commence avec Talkwalker.<\/li>\n<\/ol>\n\n\n\n<p>Ce qu'il ne faut pas faire, c'est partir du principe que la marque la plus ch\u00e8re ou la plus connue est la bonne r\u00e9ponse \u00e0 votre situation sp\u00e9cifique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">FAQ<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Qu'est-ce qu'un outil de surveillance des m\u00e9dias sociaux ?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Un outil de surveillance des m\u00e9dias sociaux permet de suivre et d'analyser ce que les gens disent de votre marque, de vos concurrents ou de votre secteur d'activit\u00e9 sur les m\u00e9dias sociaux.<br><br>Les principales caract\u00e9ristiques sont les suivantes :<br>1. Collecte de mention en temps r\u00e9el<br>2. Analyse du sentiment (positif\/n\u00e9gatif\/neutre)<br>3. Vous alerter en cas de pics ou de crises, et rendre compte des tendances au fil du temps.<br>4. Analyse comparative des concurrents<br>5. Identification des influenceurs<br>6. Analyse pilot\u00e9e par l'IA<br><br><strong>Note de confiance : <\/strong>Cette r\u00e9ponse a \u00e9t\u00e9 r\u00e9dig\u00e9e par\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Karol K\u0142aczy\u0144ski<\/a>, Chef de produit chez Brand24<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>Pourquoi les marques utilisent-elles des outils de suivi des m\u00e9dias sociaux ?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Les outils de suivi des m\u00e9dias sociaux peuvent \u00eatre tr\u00e8s puissants. Ils fournissent des informations pr\u00e9cieuses qu'il est normalement tr\u00e8s difficile, long et co\u00fbteux d'obtenir par soi-m\u00eame.<br><br>L'acquisition de donn\u00e9es n'est qu'un d\u00e9but. La valeur r\u00e9elle r\u00e9side dans le traitement, l'analyse, l'identification de mod\u00e8les et l'extraction d'informations. <strong><a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-medias-sociaux\/\" target=\"_blank\" rel=\"noreferrer noopener\">outils de m\u00e9dias sociaux<\/a><\/strong> brillance.\u00a0<br><br>Ils fournissent des r\u00e9sultats rapides et efficaces avec un minimum d'intervention de la part de l'utilisateur.<br>La question n'est pas de savoir pourquoi les utiliser, mais plut\u00f4t pourquoi ne pas les utiliser !\u00a0<br><br>Leurs applications sont diverses, par exemple :<br>1. Gestion des relations publiques pour une r\u00e9ponse rapide aux <a href=\"https:\/\/brand24.com\/blog\/fr\/sentiment-dappartenance-a-la-marque\/\" target=\"_blank\" rel=\"noreferrer noopener\">sentiment d'appartenance \u00e0 la marque<\/a><br>2. Suivi des activit\u00e9s de marketing afin d'\u00e9valuer <a href=\"https:\/\/brand24.com\/blog\/fr\/presence-de-la-marque\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00e9sence de la marque<\/a><br>3. <a href=\"https:\/\/brand24.com\/blog\/fr\/comment-recueillir-lavis-des-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recueillir les r\u00e9actions des clients<\/a> prendre des d\u00e9cisions en connaissance de cause<br><br>En outre, leurs fonctions d'IA offrent aux utilisateurs une perspective et des informations plus larges sans qu'ils aient besoin d'une exp\u00e9rience approfondie en mati\u00e8re d'analyse de donn\u00e9es.<br><br>Il convient de noter que l'\u00e9coute sociale ne se limite pas aux domaines conventionnels. Par exemple, l'un des clients de Brand24 l'utilise pour rep\u00e9rer les cr\u00e9ateurs de robots nuisibles.<br><br>Gr\u00e2ce \u00e0 ces outils, vous pouvez contr\u00f4ler tout ce qui peut \u00eatre d\u00e9crit avec des mots !<br>Le pouvoir de la <a href=\"https:\/\/brand24.com\/fr\/surveillance-en-ligne\/\" target=\"_blank\" rel=\"noreferrer noopener\">surveillance en ligne<\/a> va au-del\u00e0 des marques et des industries, offrant un outil qui peut \u00eatre adapt\u00e9 \u00e0 un large \u00e9ventail de sc\u00e9narios.<br><br><strong>Note de confiance : <\/strong>Cette r\u00e9ponse a \u00e9t\u00e9 r\u00e9dig\u00e9e par\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/adam-g%C3%B3rnicz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adam G\u00f3rnicz<\/a>, Responsable de la r\u00e9ussite des clients chez Brand24<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong><strong>Dois-je utiliser un outil de suivi sp\u00e9cialis\u00e9 ou une plateforme de gestion des m\u00e9dias sociaux tout-en-un ?<\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Tout d\u00e9pend si le suivi est un besoin essentiel ou secondaire. Les plateformes tout-en-un (Hootsuite, Sprout Social, Agorapulse) proposent g\u00e9n\u00e9ralement la surveillance comme une fonction secondaire, souvent limit\u00e9e par des modules compl\u00e9mentaires on\u00e9reux. Si vous avez besoin d'une surveillance s\u00e9rieuse et permanente avec une r\u00e9elle profondeur d'analyse, un outil d\u00e9di\u00e9 comme Brand24, BrandMentions ou Talkwalker vous sera plus utile que le module de surveillance d'une plateforme de gestion.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Les outils de surveillance des m\u00e9dias sociaux peuvent vous aider \u00e0 g\u00e9rer votre r\u00e9putation en ligne, \u00e0 mesurer vos campagnes en ligne et bien plus encore ! D\u00e9couvrez les meilleurs outils !<\/p>","protected":false},"author":74,"featured_media":149835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3951],"tags":[3627,488,34,32,1131],"class_list":["post-156657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring","tag-best-social-media-monitoring-tools","tag-brand-monitoring","tag-social-listening","tag-social-media-monitoring","tag-social-media-monitoring-tools"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/156657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=156657"}],"version-history":[{"count":103,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/156657\/revisions"}],"predecessor-version":[{"id":184185,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/156657\/revisions\/184185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/149835"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=156657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=156657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=156657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}