{"id":157901,"date":"2023-04-26T10:08:48","date_gmt":"2023-04-26T08:08:48","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=157901"},"modified":"2025-12-15T19:27:38","modified_gmt":"2025-12-15T18:27:38","slug":"comment-augmenter-lengagement-sur-tiktok","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/how-to-increase-engagement-on-tiktok\/","title":{"rendered":"Comment obtenir plus d'engagement sur TikTok ? 22 conseils pour 2026"},"content":{"rendered":"\n<p><strong>TikTok now has 1.59 billion users, making it a perfect place for marketing! But to actually get noticed on the platform, you need an outstanding engagement rate on your TikTok account. A strong marketing strategy tailored to TikTok is essential for maximizing engagement. So, how to get more engagement on TikTok? Let\u2019s find out!<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><strong>Quick Summary:<\/strong><br><br>&#8211; Engagement rate is often measured by calculating the average number of likes, comments, and shares per video to assess how well your content resonates with your audience.<br><br>&#8211; You can use various tactics to improve engagement on TikTok and reach a broader audience, but focus on good video content to post consistently, emphasizing consistent and targeted content creation.<br><br>&#8211; Make sure to encourage viewers to comment and use different ways &#8211; video response, image comments, or tagging.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-calculate-engagement\"><strong>How to calculate engagement rate on TikTok?<\/strong><\/h2>\n\n\n\n<p>It&#8217;s hard to improve something when you don&#8217;t know its current state.<\/p>\n\n\n\n<p>So, before we dive into the ways to increase your TikTok engagement, I suggest checking your current engagement rate.<\/p>\n\n\n\n<p>How to do it?<\/p>\n\n\n\n<p>First, go to your profile &gt; TikTok Studio &gt; Analytics.<\/p>\n\n\n\n<p>Check your numbers for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Likes<\/li>\n\n\n\n<li>Comments<\/li>\n\n\n\n<li>Shares<\/li>\n\n\n\n<li>Number of views<\/li>\n<\/ul>\n\n\n\n<p>And use this formula to count it:<\/p>\n\n\n\n<p><strong>TikTok Engagement Rate = [(Total Likes + Comments + Shares)\/Total Number of Views] x 100<\/strong><\/p>\n\n\n\n<p>Got it?<\/p>\n\n\n\n<p>Well, let&#8217;s check whether you should worry or do your happy dance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-good-engagement-rate\"><strong>What is a good engagement rate on TikTok?<\/strong><\/h2>\n\n\n\n<p>Well, TikTok is a relatively easy social platform to grow.<\/p>\n\n\n\n<p>That&#8217;s why the optimal engagement rate on TikTok may seem higher than on other socials.<\/p>\n\n\n\n<p>According to the RivalIQ report, <strong>the average engagement on TikTok is 5.7%<\/strong>.<\/p>\n\n\n\n<p>So, we can take everything above it as a good sign and a good job.<\/p>\n\n\n\n<p>What to do if yours is lower?<\/p>\n\n\n\n<p>Let\u2019s review 22 practical tips and make your TikTok engagement explode this year!<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Check your TikTok performance!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\">22 Tips to Increase Engagement on TikTok:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Get to know your audience<\/strong><\/h3>\n\n\n\n<p>First of all, if you want people to engage with your content, you need to know who you are addressing. It would be quite complicated to come up with gripping ideas if you didn\u2019t know who was on the other side of the screen.<\/p>\n\n\n\n<p>That is why you should start improving your TikTok engagement by conducting an extensive audience analysis.<\/p>\n\n\n\n<p>Check who is already your follower, and think of people who can potentially be interested in what you create, including new audiences who have not yet discovered your brand. Identifying your specific niche will help you better target your content and attract viewers who are most likely to engage.<\/p>\n\n\n\n<p>You can simplify this process using the right tools.<\/p>\n\n\n\n<p>I suggest setting up a<a href=\"https:\/\/brand24.com\/blog\/tiktok-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> TikTok monitoring<\/a> project in Brand24. It lets you track all the online chats about yourself or your brand.<\/p>\n\n\n\n<p>For instance, here\u2019s a<a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> media monitoring<\/a> project for Charli D\u2019amelio \u2013 a famous American TikToker.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c649d36&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c649d36\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"471\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-project-for-tiktoker.png\" alt=\"Charli D'Amelio's media monitoring project with Brand24.\" class=\"wp-image-174927\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-project-for-tiktoker.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-project-for-tiktoker-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-project-for-tiktoker-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-project-for-tiktoker-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-project-for-tiktoker-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-project-for-tiktoker-248x117.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Charli D&#8217;Amelio&#8217;s media monitoring project with Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Thanks to such a project, Charli could browse through<a href=\"https:\/\/brand24.com\/blog\/tiktok-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> TikTok mentions<\/a> and see what people look for in her content, what they like and hate, and how to improve. These insights can be used to create more relevant content that resonates with your viewers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64a039&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64a039\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-mentions.png\" alt=\"Positive and negative mentions of Charli D'amelio.\" class=\"wp-image-174928\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-mentions.png 607w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-mentions-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-mentions-300x247.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-mentions-193x159.png 193w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Positive and negative mentions of Charli D&#8217;Amelio.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Know what people say about you!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Engage with your audience<\/strong><\/h3>\n\n\n\n<p>That\u2019s the most crucial part of a successful TikTok strategy. <\/p>\n\n\n\n<p>The comments section is a key area for interaction and feedback, so you cannot leave your followers with no answer to their comments and questions if you want to create a real relationship with them. <\/p>\n\n\n\n<p>Make sure to keep your audience engaged by responding promptly.<\/p>\n\n\n\n<p><strong>Pro tip:<\/strong> Reply to comments with videos using video replies, which is a powerful engagement tool to make your answers more appealing.<\/p>\n\n\n\n<p>Use the camera icon next to the box where you type in your comment to do it:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64a4b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64a4b4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"551\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-reply-with-videos.png\" alt=\"Replying to a comment with a video on TikTok.\" class=\"wp-image-174929\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-reply-with-videos.png 551w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-reply-with-videos-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-reply-with-videos-300x272.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-reply-with-videos-175x159.png 175w\" sizes=\"auto, (max-width: 551px) 100vw, 551px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Replying to a comment with a video on TikTok.<\/figcaption><\/figure>\n\n\n\n<p>However, besides comments and questions under your own posts, you can be mentioned in other people\u2019s content and comments, and not necessarily be aware of them.<\/p>\n\n\n\n<p>When somebody doesn\u2019t tag you in their post, you may never discover its existence.<\/p>\n\n\n\n<p>That\u2019s why using a media monitoring tool is a must &#8211; it gathers such mentions too!<\/p>\n\n\n\n<p>That\u2019s how I found this one:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64a7bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64a7bc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"316\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-find-mentions.png\" alt=\"TikTok analytics: Positive mention detected by Brand24\" class=\"wp-image-174930\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-find-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-find-mentions-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-find-mentions-300x95.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-find-mentions-248x78.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok analytics: Positive mention detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p>To increase TikTok engagement rates, you should track your mentions across various social media platforms to show your audience that their posts and comments matter to you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Leverage user-generated content<\/strong><\/h3>\n\n\n\n<p>User-generated content (UGC) refers to posts created and shared by private users rather than a brand or company.<\/p>\n\n\n\n<p>Encouraging your followers to develop TikTok content related to your brand or products can increase TikTok engagement.<\/p>\n\n\n\n<p>It not only showcases your brand in a positive light but also creates a sense of community and connection with your followers.<\/p>\n\n\n\n<p>To leverage UGC, you can create a branded hashtag and encourage users to share their content using it.<\/p>\n\n\n\n<p>You can also start a new dancing trend on the challenge.<\/p>\n\n\n\n<p><strong>\ud83d\udca1 Featuring user-generated content on your profile provides social proof and shows your followers that you appreciate and value their support.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Keep an eye on your competitors<\/strong><\/h3>\n\n\n\n<p>The market and trends are ever-changing.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s good to be up-to-date with what is happening on other TikTokkers\u2019 accounts. Seeing what works for them, you can adjust your strategy and ensure you don\u2019t miss anything relevant to your niche.<\/p>\n\n\n\n<p>For instance, let\u2019s say you are in the beauty industry.<\/p>\n\n\n\n<p>You could set up a<a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> social media monitoring<\/a> project with keywords for<em> beauty<\/em>, <em>makeup, <\/em>and <em>cosmetics<\/em>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64ab33&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64ab33\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"360\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-set-up-media-monitoring-project.png\" alt=\"Setting up a media monitoring project with Brand24\" class=\"wp-image-174931\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-set-up-media-monitoring-project.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-set-up-media-monitoring-project-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-set-up-media-monitoring-project-300x108.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-set-up-media-monitoring-project-248x89.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Setting up a media monitoring project with Brand24<\/figcaption><\/figure>\n\n\n\n<p>This way, you will be able to identify new trends in your industry and won\u2019t miss out on new product releases.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze your competitors!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>To narrow your results to TikTok, choose the app icon on the right-hand side panel. You can also enter the <em>Influencers<\/em> tab and check out your<a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> competitors<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64af2b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64af2b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-tiktok-influencers-brand24.png\" alt=\"Brand24 dashboard with Influencer tab and TikTok monitoring option\" class=\"wp-image-174932\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-tiktok-influencers-brand24.png 907w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-tiktok-influencers-brand24-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-tiktok-influencers-brand24-300x165.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-tiktok-influencers-brand24-248x137.png 248w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard with Influencer tab and TikTok monitoring option.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Engage with other people\u2019s content<\/strong><\/h3>\n\n\n\n<p>Engaging with other people\u2019s content on TikTok is a great way to increase your engagement rate.<\/p>\n\n\n\n<p>By creating duets or stitches, you can tap into other creators\u2019 audiences and boost the visibility of your content.<\/p>\n\n\n\n<p>Duets allow you to create a split-screen video with another user\u2019s content, while stitches enable you to use another user\u2019s video and add your own TikTok content to it.<\/p>\n\n\n\n<p><strong>Pro tip:<\/strong> TikTok now enables you to comment with pictures &#8211; it&#8217;s a great way to draw attention to your profile by engaging with other people&#8217;s TikTok content.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64b201&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64b201\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"491\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-use-stiches.png\" alt=\"Gordon Ramsay duets with a cooking video.\" class=\"wp-image-174933\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-use-stiches.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-use-stiches-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-use-stiches-300x147.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-use-stiches-248x122.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gordon Ramsay duets with a cooking video.<\/figcaption><\/figure>\n\n\n\n<p>Both duets and stitches can help you create unique and engaging content while giving credit to the original creator.<\/p>\n\n\n\n<p>This is a great way to increase your TikTok engagement and build relationships within the TikTok community.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track your TikTok engagement!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Collaborate with influencers<\/strong><\/h3>\n\n\n\n<p>Influencers have already established a following on the platform and can help expose your posts to a wider audience.<\/p>\n\n\n\n<p>Work together to create quality content that highlights both of your strengths. This can increase your<a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> social media reach<\/a> and engagement rates as your content will be exposed to the other influencer\u2019s audience as well as your own.<\/p>\n\n\n\n<p>Additionally,<a href=\"https:\/\/brand24.com\/blog\/what-is-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> influencer marketing<\/a> can help establish your brand as a credible source in your industry, leading to a higher engagement rate in the long run.<\/p>\n\n\n\n<p>When choosing influencers to collaborate with, make sure they align with your brand and target audience.&nbsp;<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find relevant influencers!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Brand24 provides you with an <em>Influencers<\/em> tab for your keywords, which can greatly facilitate this choice.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64b75c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64b75c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-collaborate-with-influencers.png\" alt=\"Influencers tab inside the Brand24 dashboard.\" class=\"wp-image-174934\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-collaborate-with-influencers.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-collaborate-with-influencers-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-collaborate-with-influencers-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-collaborate-with-influencers-248x157.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influencers tab inside the Brand24 dashboard.<\/figcaption><\/figure>\n\n\n\n<p>Read more about finding influencers for your TikTok marketing here:<a href=\"https:\/\/brand24.com\/blog\/how-to-find-tiktok-influencers\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> How to Find TikTok Influencers?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Use trending hashtags<\/strong><\/h3>\n\n\n\n<p>By incorporating popular hashtags in your video caption and content, you can expand your reach and get your videos in front of a larger audience.<\/p>\n\n\n\n<p>When choosing hashtags, it\u2019s vital to ensure they\u2019re relevant to your content and popular within your specific niche, as using irrelevant hashtags can decrease your TikTok engagement.<\/p>\n\n\n\n<p><strong>Pro tip:<\/strong> Some creators add hashtags by typing them on their video and then making them super small &#8211; this way the TikTok algorithm sees them and pushes your content further without people noticing.<\/p>\n\n\n\n<p>To keep an eye on the most popular hashtags in your niche, you can use Brand24 <em>Trending hashtags<\/em> rank.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64ba95&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64ba95\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-hashtags.png\" alt=\"Trending hashtags ranked by Brand24.\" class=\"wp-image-174935\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-hashtags.png 578w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-hashtags-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-hashtags-300x260.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-hashtags-184x159.png 184w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Trending hashtags ranked by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 Follow relevant people and get inspired<\/strong><\/h3>\n\n\n\n<p>Another great way to increase your TikTok engagement is to check out other people\u2019s accounts and observe how other users engage with their audiences for inspiration.<\/p>\n\n\n\n<p>This can help you come up with new and creative ideas for your TikToks.<\/p>\n\n\n\n<p>It\u2019s also a great way to see what\u2019s working well on the platform and discover the latest trends.<\/p>\n\n\n\n<p>Don\u2019t limit yourself to following people in your industry either, as you might find inspiration from creators in other niches or even just everyday people sharing their experiences.<\/p>\n\n\n\n<p><strong>Remember to always put your unique spin on any ideas you borrow to keep your content fresh and original.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id09\"><strong>09 Embrace<em> TikTok Stories<\/em><\/strong><\/h3>\n\n\n\n<p>If you\u2019re looking to improve your engagement rates on TikTok, consider using the <em>Stories<\/em> feature. It is all about sharing unedited pictures and videos.<\/p>\n\n\n\n<p>Using <em>Stories<\/em>, you can give your TikTok followers a glimpse into your daily life and create a more personal connection with them, leading to higher engagement rates. <\/p>\n\n\n\n<p>By sharing authentic moments, you connect with your audience on a deeper level, making your content more meaningful and engaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id10\"><strong>10 Hop on trends<\/strong><\/h3>\n\n\n\n<p>It\u2019s crucial to stay updated with the latest trends on the TikTok app.<\/p>\n\n\n\n<p>Creating engaging videos incorporating principal challenges and memes increases your chances of being featured on the coveted <em>For You<\/em> page.&nbsp;<\/p>\n\n\n\n<p>Leveraging viral trends (such as popular challenges, sounds, and memes that quickly spread across TikTok) can significantly boost your engagement and visibility.<\/p>\n\n\n\n<p>This means increased video visibility and potential for more likes, comments, and shares.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--violet acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Use AI to find trends!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>By tapping into the pulse of TikTok trends, you can stay relevant and appeal to a broader audience, ultimately leading to higher engagement rates.<\/p>\n\n\n\n<p>I like to use AI Brand Assistant to find relevant trends:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64bfe3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64bfe3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-brand-assistant-ai.png\" alt=\"Trends analysis using AI Brand Assistant, an AI-powered feature by Brand24.\" class=\"wp-image-174936\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-brand-assistant-ai.png 701w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-brand-assistant-ai-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-brand-assistant-ai-300x214.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-brand-assistant-ai-223x159.png 223w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Trends analysis using AI Brand Assistant.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id11\"><strong>11 Use eye-catching thumbnails<\/strong><\/h3>\n\n\n\n<p>Thumbnails serve as the first impression of your video and can make a huge difference in whether or not someone clicks to watch.<\/p>\n\n\n\n<p>Use an image or frame from your video that represents the content well and is visually appealing. Add text or emojis to make the thumbnail stand out even more.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64c2ac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64c2ac\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-do-catchy-thumbnails.png\" alt=\"Example of eye-catching thumbnails - Daniel Mac on TikTok\" class=\"wp-image-174937\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-do-catchy-thumbnails.png 988w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-do-catchy-thumbnails-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-do-catchy-thumbnails-300x152.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-do-catchy-thumbnails-248x126.png 248w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of eye-catching thumbnails &#8211; Daniel Mac on TikTok.<\/figcaption><\/figure>\n\n\n\n<p>So, take the time to create attractive thumbnails for your TikTok videos and watch your engagement soar!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id12\"><strong>12 Use various editing options<\/strong><\/h3>\n\n\n\n<p>Creative and appealing content is one of the keys to your TikTok engagement. You can easily achieve that using various editing options.<\/p>\n\n\n\n<p>From adding music and filters to using effects and transitions &#8211; there are many ways to make your content stand out on the platform.<\/p>\n\n\n\n<p>Innovative content creation, combined with creative editing, can truly set your videos apart and boost your reach.<\/p>\n\n\n\n<p>Using these features creatively and effectively allows you to capture viewers\u2019 attention and keep them involved throughout the entire video.<\/p>\n\n\n\n<p>This can increase likes, comments, shares, and followers, ultimately helping grow your TikTok engagement rate.<\/p>\n\n\n\n<p>So don\u2019t be afraid to experiment with different editing options and find a style your audience will love.<\/p>\n\n\n\n<p><strong>PS. Remember that you need high-quality videos to compete with the most popular TikTokers!<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best TikTok monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id13\"><strong>13 Find your unique style and stick to it<\/strong><\/h3>\n\n\n\n<p>Finding your unique style and sticking to it is crucial to building a successful<a href=\"https:\/\/brand24.com\/blog\/build-social-media-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> social media presence<\/a><strong> <\/strong>on TikTok. Your style should reflect your personality and values and resonate with your target audience.<\/p>\n\n\n\n<p>Consistent branding is essential in helping viewers identify and remember your content. It also sets you apart from the competition and helps build a loyal fan base.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64c76c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64c76c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-have-your-own-style.png\" alt=\"Example of unique style - Old Time Hawkey on TikTok\" class=\"wp-image-174938\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-have-your-own-style.png 997w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-have-your-own-style-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-have-your-own-style-300x150.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-have-your-own-style-248x124.png 248w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of unique style &#8211; Old Time Hawkey on TikTok.<\/figcaption><\/figure>\n\n\n\n<p>Once you have established your style, make sure to maintain it throughout your content. Consistency in branding and style helps build trust with your audience and results in higher engagement rates.<\/p>\n\n\n\n<p>So take the time to find your unique style \u2013 your TikTok account will thank you for it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id14\"><strong>14 Use creator tools<\/strong><\/h3>\n\n\n\n<p>TikTok\u2019s creator tools provide advanced features that give you insights into your content\u2019s performance and help you develop a strategy.<\/p>\n\n\n\n<p>With their help, you can quickly get more engagement on your TikTok videos. The available features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analytics \u2013 allowing you to track your video\u2019s performance, including views, followers, and more<\/li>\n\n\n\n<li>Creator Portal \u2013 providing you with helpful tips on growing your audience and improving your content<\/li>\n\n\n\n<li>Promote \u2013 an advertising tool that can help you gain more followers and direct traffic to your website<\/li>\n\n\n\n<li>TikTok Creator Next \u2013 a monetization program that rewards you for growing your TikTok community<\/li>\n\n\n\n<li>Q&amp;A feature \u2013 this one deserves more attention and a separate paragraph<\/li>\n<\/ul>\n\n\n\n<p>To access these features, go to your profile, tap on the Menu button, and select Creator tools. From there, you can choose the function you want to use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id15\"><strong>15 Post regularly<\/strong><\/h3>\n\n\n\n<p>Posting regularly on TikTok is essential to maintain a strong connection with your followers and increase engagement on the platform.<\/p>\n\n\n\n<p>In addition, the TikTok algorithm favors accounts that post frequently and consistently, which means that your content is more likely to be recommended to a wider audience and land on the for you page.<\/p>\n\n\n\n<p>However, it\u2019s essential to maintain a balance and refrain from posting too frequently, as this can lead to follower fatigue and lower engagement rates.<\/p>\n\n\n\n<p>Therefore, finding a regular posting schedule that works for you and your audience is key to maximizing your TikTok engagement.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your TikTok performance!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id16\"><strong>16 Go live<\/strong><\/h3>\n\n\n\n<p>TikTok live streams can be a great way to get a high engagement rate and connect with your audience in real time.<\/p>\n\n\n\n<p>While other types of videos can be pre-recorded and edited, TikTok live streams provide a sense of authenticity and immediacy that appeals to viewers.<\/p>\n\n\n\n<p>When you go live, your followers receive a notification, giving them a reason to open the app and tune in.<\/p>\n\n\n\n<p>You can use the TikTok live stream feature to answer audience questions, share behind-the-scenes content, or even collaborate with other creators.<\/p>\n\n\n\n<p>By doing TikTok lives, you can build a stronger connection with your followers, which can also translate to higher engagement on your other videos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id17\"><strong>17 Find the best time to post<\/strong><\/h3>\n\n\n\n<p>By analyzing your audience\u2019s behavior, you can determine when they are most active on the app and schedule your posts accordingly.<\/p>\n\n\n\n<p>Posting during peak hours can increase the visibility of your content and give it a better chance of reaching a wider audience.<\/p>\n\n\n\n<p>On the other hand, posting during off-peak hours can also be beneficial as there may be less competition for attention.<\/p>\n\n\n\n<p>By consistently posting at different times, you will finally discover the perfect timing for your content to be released and get high TikTok engagement rates.<\/p>\n\n\n\n<p>You can check the best time to post in the &#8220;Hot Hours&#8221;:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64cd72&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64cd72\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"322\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-hot-hours-when-to-post.png\" alt=\"When to post on TikTok?\" class=\"wp-image-174939\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-hot-hours-when-to-post.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-hot-hours-when-to-post-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-hot-hours-when-to-post-300x97.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-hot-hours-when-to-post-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">When to post on TikTok?<\/figcaption><\/figure>\n\n\n\n<p>I explain it further in this article:<a href=\"https:\/\/brand24.com\/blog\/best-time-to-post-on-tiktok\/\"> Best time to post on TikTok<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id18\"><strong>18 Use trending music<\/strong><\/h3>\n\n\n\n<p>Using trending music is an effective strategy to get high engagement on TikTok. Popular songs can add an extra layer of entertainment to your videos and attract users searching for content featuring those tunes.<\/p>\n\n\n\n<p>TikTok offers a library of currently trending songs, making it easy to find the right track for your posts. You will find it under <em>TikTok viral <\/em>after clicking on <em>Add sound <\/em>while creating a new video.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64d050&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64d050\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-use-trending-sounds.png\" alt=\"Trending music for your TikTok videos.\" class=\"wp-image-174940\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-use-trending-sounds.png 351w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-use-trending-sounds-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-use-trending-sounds-300x427.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-use-trending-sounds-112x159.png 112w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Trending music for your TikTok videos.<\/figcaption><\/figure>\n\n\n\n<p>By leveraging popular music, you can increase the chances of your videos appearing in search results or on the For <em>You page<\/em> and<a href=\"https:\/\/www.socialboosting.com\/blog\/tiktok\/how-to-get-views-on-tiktok\" target=\"_blank\" rel=\"noopener\" title=\"\"> gaining more TikTok views<\/a> and engagement.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track your TikTok engagement!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id19\"><strong>19 Promote your account on other social media platforms<\/strong><\/h3>\n\n\n\n<p>Promoting your TikTok account on other social media channels greatly increases exposure and drives traffic to your content.<\/p>\n\n\n\n<p>Sharing your TikTok videos on Instagram, Twitter, Facebook, or other platforms can attract a larger audience and get a good TikTok engagement rate.<\/p>\n\n\n\n<p>Moreover, by adding your TikTok handle to your social media bios or sharing a link to your TikTok account, you can encourage your followers on other platforms to check out your video content.<\/p>\n\n\n\n<p>This cross-promotion can be especially effective if you have a strong presence on other social media platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id20\"><strong>20 Do \u2018POV\u2019 videos<\/strong><\/h3>\n\n\n\n<p>POV, standing for \u201cpoint of view\u201d videos, is an excellent way to get your audience to interact with your content. These videos place the viewer in a particular situation or experience, making them feel more connected to your content.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d739c64d4b8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d739c64d4b8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"463\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-pov-videos.png\" alt=\"Example of an engaging POV video on TikTok\" class=\"wp-image-174941\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-pov-videos.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-pov-videos-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-pov-videos-300x139.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-pov-videos-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/tiktok-engagement-pov-videos-248x115.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok engagement: Example of an engaging POV video on TikTok.<\/figcaption><\/figure>\n\n\n\n<p>POV videos can be a great way to showcase your creativity and storytelling skills while engaging with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id21\"><strong>21 Be creative and innovative<\/strong><\/h3>\n\n\n\n<p>With so many videos and creators on the platform, it\u2019s crucial to stand out and offer something unique and eye-catching.<\/p>\n\n\n\n<p>Creating an original TikTok video that\u2019s entertaining, informative, or emotionally resonant is one way to capture viewers\u2019 attention and increase engagement.<\/p>\n\n\n\n<p>Incorporating current trends or challenges in a new and creative way can also help boost engagement.<\/p>\n\n\n\n<p>However, if you come up with your own video format idea and create videos that will go viral, you are even more likely to make your TikTok engagement rate skyrocket.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id22\"><strong>22 Make sure your profile is fully personalized<\/strong><\/h3>\n\n\n\n<p>Your TikTok profile is the first thing people see when they come across your content, so it\u2019s important to make it unique and memorable.<\/p>\n\n\n\n<p>Personalizing your profile can increase engagement by making it more appealing and trustworthy to potential followers.<\/p>\n\n\n\n<p>A well-crafted bio can also help to introduce yourself and let people know what kind of content to expect from your account.<\/p>\n\n\n\n<p>By taking the time to personalize your profile, you can make a great first impression and increase the likelihood of people engaging with your content.<\/p>\n\n\n\n<p>Curious about more useful tips for TikTok? <a href=\"https:\/\/brand24.com\/blog\/tiktok-tips\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Check out these 17 game-changing TikTok tips.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>That was a lot to get through! Thus, it\u2019s time for a short conclusion.<\/p>\n\n\n\n<p>Increasing engagement on TikTok takes time, effort, and creativity. So, try different strategies and see what gives you the best outcomes!<\/p>\n\n\n\n<p>Final thoughts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok engagement rate is key to reaching new audiences, as it impacts the algorithm and dictates whether your content will appear on the For You page.<\/li>\n\n\n\n<li>You should check your TikTok analytics and tailor your strategy accordingly.<\/li>\n\n\n\n<li>Listen to your audience! People will usually tell you what they think about your content &#8211; just use the right tools to find this feedback.<\/li>\n<\/ul>\n\n\n\n<p>So get out there, be creative, and have fun! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" title=\"\">Start with a free Brand24 trial and check your TikTok analytics!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boostez vos performances sur TikTok gr\u00e2ce \u00e0 nos 22 conseils. Obtenez des taux d'engagement \u00e9lev\u00e9s et r\u00e9ussissez sur cette puissante plateforme. Consultez-les d\u00e8s maintenant !<\/p>","protected":false},"author":79,"featured_media":174926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-157901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agnieszka","cf_author_last_name":"Wolanin","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/157901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=157901"}],"version-history":[{"count":31,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/157901\/revisions"}],"predecessor-version":[{"id":179574,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/157901\/revisions\/179574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/174926"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=157901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=157901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=157901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}