{"id":158981,"date":"2023-07-11T16:10:50","date_gmt":"2023-07-11T14:10:50","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=158981"},"modified":"2024-06-19T14:53:15","modified_gmt":"2024-06-19T12:53:15","slug":"mises-a-jour-des-produits-juin-2023","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/product-updates-june-2023\/","title":{"rendered":"Quoi de neuf dans Brand24 ? Changements de juin"},"content":{"rendered":"<p>Explorons les d\u00e9veloppements et avanc\u00e9es passionnants qui ont eu lieu en juin. Des rapports pilot\u00e9s par l'IA aux langues suppl\u00e9mentaires disponibles dans le panel, plongeons dans les derni\u00e8res mises \u00e0 jour qui pourraient vous \u00eatre utiles, \u00e0 vous et \u00e0 votre entreprise !<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee25438eec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee25438eec\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"535\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/07\/1207-1140x535.png\" alt=\"\" class=\"wp-image-158983\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/1207-1140x535.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/1207-1536x721.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/1207-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/1207-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/1207-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/1207.png 1600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Contenu :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#ai-reports\" title=\"Rapports sur l&#039;IA\">Rapports sur l'IA<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-are-ai-reports\" title=\"Qu&#039;est-ce qu&#039;un rapport sur l&#039;IA ?\">Qu'est-ce qu'un rapport sur l'IA ?<\/a><\/li>\n\n\n\n<li><a href=\"#brand24-ai-reports-whats-inside\" title=\"Brand24 Rapports AI : Qu&#039;y a-t-il \u00e0 l&#039;int\u00e9rieur ?\">Brand24 Rapports AI : Qu'y a-t-il \u00e0 l'int\u00e9rieur ?<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-get-an-ai-report\" title=\"Comment obtenir un rapport sur l&#039;IA ?\">Comment obtenir un rapport sur l'IA ?<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#topic-analysis\" title=\"Analyse du sujet\">Analyse du sujet<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is-topic-analysis\" title=\"Qu&#039;est-ce que l&#039;analyse th\u00e9matique ?\">Qu'est-ce que l'analyse th\u00e9matique ?<\/a><\/li>\n\n\n\n<li><a href=\"#why-would-i-need-it\" title=\"Pourquoi en aurais-je besoin ?\">Pourquoi en aurais-je besoin ?<\/a><\/li>\n\n\n\n<li><a href=\"#and-whats-inside\" title=\"Et qu&#039;y a-t-il \u00e0 l&#039;int\u00e9rieur ?\">Et qu'y a-t-il \u00e0 l'int\u00e9rieur ?<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#indonesian-panel\" title=\"Panel indon\u00e9sien\">Panel indon\u00e9sien<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#how-to-switch\" title=\"Comment changer ?\">Comment changer ?<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-reports\">Rapports sur l'IA<\/h2>\n\n\n\n<p>Notre rapport AI est un document g\u00e9n\u00e9r\u00e9 par des algorithmes d'intelligence artificielle qui fournit des informations et des analyses pr\u00e9cieuses bas\u00e9es sur des donn\u00e9es trait\u00e9es. <strong>Il comprend des graphiques, des mesures, des analyses de tendances et des recommandations pour aider les entreprises \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es et \u00e0 am\u00e9liorer leurs strat\u00e9gies.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NOUVEAU : D\u00e9veloppez votre marque gr\u00e2ce \u00e0 de nouveaux rapports aliment\u00e9s par l&#039;IA !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jqR7Plvcu8w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24-ai-reports-whats-inside\">Brand24 Rapports AI : Qu'y a-t-il \u00e0 l'int\u00e9rieur ?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Perspectives<\/h4>\n\n\n\n<p>L'inclusion d'informations r\u00e9v\u00e9latrices ajoute une valeur suppl\u00e9mentaire \u00e0 ces rapports. En identifiant des mod\u00e8les et des corr\u00e9lations dans les donn\u00e9es, les algorithmes d'IA peuvent mettre en \u00e9vidence les pr\u00e9f\u00e9rences \u00e9mergentes des clients et les opportunit\u00e9s potentielles. <\/p>\n\n\n\n<p>Ces informations peuvent aider les entreprises \u00e0 affiner leurs strat\u00e9gies, \u00e0 am\u00e9liorer leurs produits ou leurs services et \u00e0 garder une longueur d'avance sur la concurrence.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543938b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543938b\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh5.googleusercontent.com\/Ke0tKnx55XKrHe5QlctYJPcd80hS6qIRskgC-FEGZwWlM8h1fQrg9h-U0heGb2463mbQ-WLQfa6p_KN5h2AW64yi5hgdnpmGfUpJKH8QgKrAOydxMXv7_5VWWb1kEUcEp9GMZ_Am5AwIYTt7_aqIZRE\" alt=\"Capture d&#039;\u00e9cran du rapport AI\" width=\"588\" height=\"602\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Tendances<\/h4>\n\n\n\n<p>Les algorithmes d'IA excellent dans l'identification de mod\u00e8les et de corr\u00e9lations dans de grands ensembles de donn\u00e9es, ce qui leur permet de d\u00e9couvrir des tendances \u00e9mergentes qui peuvent ne pas \u00eatre imm\u00e9diatement apparentes pour nous, les gens.<\/p>\n\n\n\n<p><strong>C'est pourquoi les rapports sur l'IA sont d'une grande aide pour identifier les nouvelles tendances.<\/strong>Cela vous permet d'adopter une approche commerciale plus orient\u00e9e vers l'avenir. Elle permet \u00e9galement d'\u00eatre le premier \u00e0 remarquer ce qui devient populaire et de participer \u00e0 la discussion avant les concurrents. Et qui n'aimerait pas \u00eatre un pr\u00e9curseur ?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee254395ac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee254395ac\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh3.googleusercontent.com\/7j6zB8xN2ncJ_tSLtTsYuEGkWrVuTOqQUmMLtfi7zLGY8dYsuvDExUyp65y01Uhxt_rg8dEWjGMKFb_K-gkrZp1FnbVR7B2ZdG0z5yEbKdSTnZaP8xpOm4z5dO8jBjnF-rPnQSOMJcOXpr1FV7q6DyI\" alt=\"Capture d&#039;\u00e9cran du rapport AI\" width=\"539\" height=\"337\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Recommandations<\/h4>\n\n\n\n<p>Les recommandations propos\u00e9es par les rapports d'IA peuvent servir de catalyseur \u00e0 l'innovation. En tirant parti de la capacit\u00e9 des algorithmes d'apprentissage automatique \u00e0 identifier des mod\u00e8les et \u00e0 faire des pr\u00e9dictions, votre entreprise peut recevoir des suggestions personnalis\u00e9es sur la mani\u00e8re d'am\u00e9liorer ses produits, d'optimiser ses campagnes de marketing ou de rationaliser ses op\u00e9rations. <\/p>\n\n\n\n<p>Ces recommandations peuvent servir de tremplin \u00e0 une r\u00e9flexion cr\u00e9ative et susciter de nouvelles id\u00e9es qui n'auraient peut-\u00eatre pas \u00e9t\u00e9 envisag\u00e9es autrement.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee25439795&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee25439795\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh3.googleusercontent.com\/BVtWNlC6nMWqlCeO551RM25ZihruzLqTaJbQV_DeJXtzxQDnb6cnBEMiPJlL6RT1vnwrAds17kMjDU_OPChFd2CGwrJFCbyb6hx3-2myKqntBJWyoEb5jQNwjmcwPoAOzUfgnZOZPQacELtCqsHQ7_M\" alt=\"Capture d&#039;\u00e9cran du rapport AI\" width=\"537\" height=\"302\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Mesures suppl\u00e9mentaires<\/h4>\n\n\n\n<p>Nous avons \u00e9galement inclus un extrait de certains indicateurs cl\u00e9s de performance tels que le nombre de mention, leur port\u00e9e et le sentiment. Cela peut aider \u00e0 mieux comprendre les informations fournies dans les rapports sur l'IA.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee25439999&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee25439999\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh6.googleusercontent.com\/ruVFhmm-bD7-svmYOxwJ-06LQpBHUe4BaKhX575yD8pEriv_yHmmPnlU-ESpKGmPtGgxdRGOKQG3VFNmBXu8FVJJWSSZkxnY_oDFQkvQF4DLm0QC5opQ0Bl-bdswnBQwUkyy575UMckPwdxGPHvjMrQ\" alt=\"Capture d&#039;\u00e9cran du rapport AI\" width=\"534\" height=\"276\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee25439b01&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee25439b01\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh5.googleusercontent.com\/KARRwL9XwjAZmG7E-hHlubU4lEASTrJoPcsGYia0soknjl9ZfmEJnZS80AD3Cl77TN_r5P-3ob362FDkuvUrqwPLqmW34WivTO7TjDSXyPz4XHFvd-Gqc_zgpoQtztzEh1VO_mD0vV94xV2k4m_7olw\" alt=\"Capture d&#039;\u00e9cran du rapport AI\" width=\"533\" height=\"273\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">N'oubliez pas qu'il s'agit encore d'une fonctionnalit\u00e9 b\u00eata et que nous travaillons constamment \u00e0 l'am\u00e9lioration de ses performances. Mais il peut arriver que les donn\u00e9es qui vous sont fournies soient quelque peu trompeuses. Si c'est le cas, informez-nous, et nous ferons tout ce qui est en notre pouvoir pour r\u00e9soudre le probl\u00e8me \ud83d\ude42 .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-get-an-ai-report\">Comment obtenir un rapport sur l'IA ?<\/h3>\n\n\n\n<p>Les rapports AI sont disponibles pour tous nos clients Pro et Enterprise ! Si vous en faites d\u00e9j\u00e0 partie, vous recevrez le rapport tous les lundis par l'interm\u00e9diaire de votre adresse \u00e9lectronique enregistr\u00e9e. Si ce n'est pas le cas, vous pouvez envisager de modifier votre plan d'abonnement !<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Changez votre plan d'abonnement et commencez \u00e0 recevoir jusqu'\u00e0 trois rapports sur l'IA tous les lundis ! <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/account\/upgrade\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Mise \u00e0 niveau<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topic-analysis\">Analyse du sujet<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-topic-analysis\">Qu'est-ce que l'analyse th\u00e9matique ?<\/h3>\n\n\n\n<p>L'analyse th\u00e9matique est une m\u00e9thode d'analyse de texte qui permet d'identifier et de distinguer les diff\u00e9rents th\u00e8mes pr\u00e9sents dans une collection d'Internet mentions. <strong>Il permet d'analyser des centaines, voire des milliers, d'articles, de messages sur les m\u00e9dias sociaux ou de commentaires.<\/strong>ce qui serait impossible avec une analyse manuelle traditionnelle.<\/p>\n\n\n\n<p>En utilisant des algorithmes d'IA appropri\u00e9s, il est facile d'identifier et d'extraire des th\u00e8mes, des mots-cl\u00e9s et des \u00e9motions li\u00e9s \u00e0 un sujet particulier. Il est ainsi plus facile d'en assurer le suivi :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les th\u00e8mes les plus populaires et les plus importants dans le contexte de votre projet,<\/li>\n\n\n\n<li>les mots et expressions les plus couramment utilis\u00e9s,<\/li>\n\n\n\n<li>les \u00e9motions associ\u00e9es \u00e0 un sujet donn\u00e9.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-would-i-need-it\">Pourquoi en aurais-je besoin ?<\/h3>\n\n\n\n<p>En utilisant l'analyse th\u00e9matique, vous pouvez, par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>suivre les tendances les plus importantes du secteur,<\/li>\n\n\n\n<li>voir quels sont les probl\u00e8mes qui affectent vos clients,<\/li>\n\n\n\n<li>analyser les attentes des clients \u00e0 l'\u00e9gard de votre entreprise.<\/li>\n<\/ul>\n\n\n\n<p>Cela permet d'adapter les activit\u00e9s de marketing et de relations publiques aux besoins de vos clients et de proposer des solutions qui r\u00e9pondent \u00e0 leurs besoins.<\/p>\n\n\n\n<p>En outre, l'analyse th\u00e9matique vous permet de surveiller les canaux de communication les plus importants en fonction des cat\u00e9gories dans lesquelles un sujet particulier est discut\u00e9. Vous pouvez ainsi adapter vos activit\u00e9s de relations publiques aux pr\u00e9f\u00e9rences de votre public et utiliser les canaux les plus importants pour lui.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"and-whats-inside\">Et qu'y a-t-il \u00e0 l'int\u00e9rieur ?<\/h3>\n\n\n\n<p>Vous trouverez l'analyse th\u00e9matique au bas du menu, sous \"Lab24 : nouvelles fonctionnalit\u00e9s g\u00e9niales\".  Juste :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>choisissez le projet que vous voulez mesurer,<\/li>\n\n\n\n<li>faire d\u00e9filer vers le bas jusqu'\u00e0 Lab24,<\/li>\n\n\n\n<li>cliquez sur Analyse du sujet.<\/li>\n<\/ol>\n\n\n\n<p>C'est ici que commence la partie la plus amusante. Nous avons essay\u00e9 de couvrir le plus grand nombre de donn\u00e9es possible dans le cadre de l'analyse th\u00e9matique. C'est pourquoi vous trouverez toutes sortes d'informations qui peuvent vous \u00eatre utiles, \u00e0 vous et \u00e0 votre entreprise.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543a2c3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543a2c3\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh4.googleusercontent.com\/y4C9fffmG1q01XJ8YBCXwN1vE9CyNUq1L6qkjt7OGDJCvM2NfKzsW_Aw0Ftf6vHI4rApMEHpHaoVFSKrJgirKfr8VNhAm2AYXIGCJK6TYUFeIs5n9UTnZ1Iiyckh5tBYpEWqZ5WTd9DQpX_fz3uPyfA\" alt=\"Capture d&#039;\u00e9cran du panneau Brand24\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Exploration des th\u00e8mes<\/h4>\n\n\n\n<p>La carte th\u00e9matique pr\u00e9sente la distribution des mention dans des cat\u00e9gories th\u00e9matiques. Chaque point repr\u00e9sente une seule mention, et leur proximit\u00e9 relative sur la carte indique une similarit\u00e9 s\u00e9mantique.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543a48e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543a48e\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh3.googleusercontent.com\/fD00vNfD1NYx0O7a55u5Vq8mPVdYEojvPzVNInekZtd1J8smGBYTOtpiQaU7-NMsz7Q-jQkLAIcYJwBrtcvuaOsXmyP2OI1TyQUahHXjko3Tup800p2Q9JoiSoUfYIEK0U6Jp1ceNsv5Tdy_ELyXE6U\" alt=\"Capture d&#039;\u00e9cran de l&#039;analyse th\u00e9matique\" width=\"600\" height=\"400\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Barre th\u00e9matique<\/h4>\n\n\n\n<p>Ensuite, vous pouvez choisir, parmi les th\u00e8mes extraits, celui que vous souhaitez approfondir (vous pouvez en changer \u00e0 tout moment).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543a682&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543a682\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh4.googleusercontent.com\/SekxmSqzgTesizoKhtlpAjpOFez6vWwzqu5lwQr4in65RLC5Z1wzteE0Op5g493sDz1Biylrk4N8UoHml9ijDvAaZ0fF15OJNKjejtmKmA-ek_QMFM_5ZzP7zFDRRiCeqPdCtTllnEaboYxgtdSs138\" alt=\"Capture d&#039;\u00e9cran de l&#039;analyse th\u00e9matique\" width=\"749\" height=\"34\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Nuage de mots<\/h4>\n\n\n\n<p>Le nuage de mots affiche les phrases les plus importantes li\u00e9es \u00e0 un sujet donn\u00e9. Plus le mot est grand, plus il est important pour d\u00e9terminer la pertinence du mention par rapport au sujet.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543a86e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543a86e\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh5.googleusercontent.com\/kKCT7zOx3r4LJhldma76MHdsssRuQi6Bi8X5VTraq1P0002rT0yHW9hwpQQIN28tJcvcsyNXhyKzErZxAN6oXdi90gRvzABkliKzy6CZc5TPH6zqz9vxSr4QuIE_DO1V6uo5ZSPFrHJnO2HhIZdLYl8\" alt=\"Capture d&#039;\u00e9cran de l&#039;analyse th\u00e9matique\" width=\"600\" height=\"300\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Graphique de popularit\u00e9 du sujet<\/h4>\n\n\n\n<p>Le graphique indique la fr\u00e9quence d'apparition des messages relatifs \u00e0 un sujet donn\u00e9 dans la p\u00e9riode couverte par l'analyse.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543aa71&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543aa71\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh4.googleusercontent.com\/FZLa6gQJwi8pRahVDxYBKD0BlsRwpEKHEx7MzjzwI6g7-Ic7zkgn-oPfbx1vW9yAjOA9WvscDA2gOVCN8KP8TtK7ezBG7DbXPw4MSpuZCQ6hqMsZaIFA8x4QbwEaw74FL8W7nb-FR_hrfAcSUNZT7Ks\" alt=\"Capture d&#039;\u00e9cran de l&#039;analyse th\u00e9matique\" width=\"600\" height=\"300\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Graphique de l'action Sentiment<\/h4>\n\n\n\n<p>Vous pouvez rapidement v\u00e9rifier si les commentaires sur le sujet \u00e9tudi\u00e9 sont plus n\u00e9gatifs ou positifs. Ou peut-\u00eatre le sujet ne suscite-t-il aucune \u00e9motion et le graphique est-il gris avec des commentaires neutres ?<\/p>\n\n\n\n<p>Remarque : si vous ne souhaitez pas voir les commentaires neutres, vous pouvez les masquer en un seul clic.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543ac5d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543ac5d\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh4.googleusercontent.com\/Bt86LGIANQ1gwHcTvFS1_6aMTibwcQpVqI5AwWC4OnmCZonQOxHTSJijJ4HyY9Qo4iMSgIcJ6ji-A18Vy66amY9BEi2KkAncayZNwlfoK6mF6X2NPbJguLxoz70kWRsYWQh4Fw4anjAqhTI9AVqHQRo\" alt=\"Capture d&#039;\u00e9cran de l&#039;analyse th\u00e9matique\" width=\"545\" height=\"276\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Graphique de l'action des cat\u00e9gories<\/h4>\n\n\n\n<p>Gr\u00e2ce \u00e0 ce tableau, vous pouvez v\u00e9rifier quel canal mentions relatif \u00e0 un sujet donn\u00e9 appara\u00eet.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543ae1d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543ae1d\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh3.googleusercontent.com\/YDxG3K8T1LnlSszfO2Sgx2tYfLfJPHlwYpdii7MjEwEZNhpAxafvNlhEfbR_3JXUSnCN9zIMuzwKWU4YTnXU_JOKx-v3XmQ_IXDgRDdPYeRBE8VQQsMbBVHyzhT7GmK-HuotKRKdzuyghrEfn_lFzEs\" alt=\"Capture d&#039;\u00e9cran de l&#039;analyse th\u00e9matique\" width=\"600\" height=\"300\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Partager <strong>de la carte vocale<\/strong><\/h4>\n\n\n\n<p>Il s'agit d'une comparaison de la taille des sujets d\u00e9tect\u00e9s - combien de mention appartiennent \u00e0 chacun d'entre eux.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543b010&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543b010\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh5.googleusercontent.com\/qQFYN8RYVAHJiP469WSni172Hg3y8CmliVuD_kfnoMGLoyJqnOz6AXhHok_AAfPxEr0LsU-Q77NjXbmRy_0j42lau9XtkJ0PzjqKKM9RAoHvnuxrjf361Jyv5s-RSx0Vw6ay9uJomLVarfj0jj55Lzs\" alt=\"Capture d&#039;\u00e9cran de l&#039;analyse th\u00e9matique\" width=\"600\" height=\"300\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Graphique de l'action Interactions<\/h4>\n\n\n\n<p>Savez-vous quel niveau d'engagement le sujet a suscit\u00e9 aupr\u00e8s de l'audience ? Maintenant vous le savez \ud83d\ude00 Le graphique montre les interactions totales (c'est-\u00e0-dire les likes, les partages et les commentaires) de tous les posts li\u00e9s au sujet.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543b1e9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543b1e9\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh4.googleusercontent.com\/2RnOL-ML1Q_Acnl4LIqCjhEc4zSQChefsT7fB0dlUIPdwxShY7oJhNSERqen6RdxSqRtZz0es71vWnRpHmkMXN2kFRvqfI2rRom-yNxHYMX7A6_Y1mw_W6GOMJMjMIy9NyZt4x2CTgvvLGuENk80M7Q\" alt=\"Capture d&#039;\u00e9cran de l&#039;analyse th\u00e9matique\" width=\"600\" height=\"300\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Options suppl\u00e9mentaires<\/strong><\/h4>\n\n\n\n<p>Qu'est-ce qu'il peut y avoir d'autre ? direz-vous avec incr\u00e9dulit\u00e9. Heureux, vous avez demand\u00e9 !<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plage de dates<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Pour chaque th\u00e8me, vous pouvez s\u00e9lectionner la semaine (la derni\u00e8re ou les pr\u00e9c\u00e9dentes) que vous souhaitez \u00e9tudier.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543b447&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543b447\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh3.googleusercontent.com\/sFkyt5Pg_hB6j78ix1cEoKP0shjBBJceZB9t0-uFkEZzvbPFfH0oiZFi_qqL1gebGbE8UW7EjMV0borRMd1GCnWgLIpnJis_aFavquGLCq1k7Oj2IGmNwfaNx6qZ7G3TA1Ro7bSe1Sn8rHViDldYPPc\" alt=\"Capture d&#039;\u00e9cran de l&#039;analyse th\u00e9matique\" width=\"356\" height=\"59\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Options d'exportation<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Vous pouvez exporter chaque graphique pour l'ajouter \u00e0 vos propres pr\u00e9sentations !<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543b61f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543b61f\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh5.googleusercontent.com\/QswrbVXl13UXdE7zH45PEE450afXHeWYRFIS6nizFrj86Gglf-GM-a1j8geOKQ_y4ORtjODzhrc8IRtH2yiUuRT5DZvlQC14hE-88HQVZeIFvuOcRQhn4nV0RqCJ9Jl4qlAYILQw-TcmRa_c28on588\" alt=\"Capture d&#039;\u00e9cran de l&#039;analyse th\u00e9matique\" width=\"280\" height=\"268\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"indonesian-panel\">Panel indon\u00e9sien<\/h2>\n\n\n\n<p>Avec cette derni\u00e8re mise \u00e0 jour, vous pouvez changer la langue dans le panneau Brand24 \u00e0 tout moment.<\/p>\n\n\n\n<p>Que vous soyez un sp\u00e9cialiste du marketing, un entrepreneur ou un passionn\u00e9 des m\u00e9dias sociaux, <strong>vous pouvez d\u00e9sormais analyser les conversations en ligne, suivre les mention et contr\u00f4ler le sentiment de la marque en indon\u00e9sien !<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-switch\">Comment changer ?<\/h3>\n\n\n\n<p>C'est tr\u00e8s simple :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>naviguez jusqu'aux param\u00e8tres de votre compte Brand24,<\/li>\n\n\n\n<li>s\u00e9lectionnez l'option de langue indon\u00e9sienne.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dee2543bf83&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dee2543bf83\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/07\/image-24-1140x443.png\" alt=\"Capture d&#039;\u00e9cran des param\u00e8tres du Brand24\" class=\"wp-image-158982\" width=\"570\" height=\"222\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/image-24-1140x443.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/image-24-300x117.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/image-24.png 1170w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Une fois s\u00e9lectionn\u00e9e, l'interface enti\u00e8re se transforme, vous permettant de naviguer sans effort dans votre langue pr\u00e9f\u00e9r\u00e9e.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>C'est tout pour l'instant ! Je reviendrai pour vous informer des mises \u00e0 jour qui seront mises en \u0153uvre en juillet. Restez \u00e0 l'\u00e9coute !<\/p>","protected":false},"excerpt":{"rendered":"<p>Des rapports pilot\u00e9s par l'IA aux langues suppl\u00e9mentaires disponibles dans le panel, plongeons dans les derni\u00e8res mises \u00e0 jour qui pourraient vous \u00eatre utiles, \u00e0 vous et \u00e0 votre entreprise !<\/p>","protected":false},"author":78,"featured_media":158983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[3306],"class_list":["post-158981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update","tag-tool"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/158981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=158981"}],"version-history":[{"count":7,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/158981\/revisions"}],"predecessor-version":[{"id":164137,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/158981\/revisions\/164137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/158983"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=158981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=158981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=158981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}