{"id":159417,"date":"2023-08-14T12:43:12","date_gmt":"2023-08-14T10:43:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159417"},"modified":"2024-05-20T15:00:21","modified_gmt":"2024-05-20T13:00:21","slug":"rafraichi-booste-nouveau-comparatif-onglet","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/refreshed-boosted-new-comparison-tab\/","title":{"rendered":"Refreshed &amp; Boosted - New Comparison Tab"},"content":{"rendered":"<p>Si vous connaissez d\u00e9j\u00e0 Brand24, vous n'\u00eates sans doute pas \u00e9tranger \u00e0 la possibilit\u00e9 de suivre la pr\u00e9sence en ligne de votre marque et de vous mesurer \u00e0 vos concurrents. Mais devinez quoi ? Nous avons des nouvelles passionnantes qui vont faire passer votre jeu de gestion de la marque au niveau sup\u00e9rieur. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Trucs et astuces : Comparaison Tab | Brand24\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SxsP3wA7mdk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Dites bonjour \u00e0 l'onglet Comparaison rafra\u00eechi dans Brand24 - un changement de jeu con\u00e7u pour vous donner des informations in\u00e9gal\u00e9es sur les performances de votre marque par rapport \u00e0 celles de vos concurrents. Voyons pourquoi cette mise \u00e0 jour est indispensable pour toutes les marques qui s'efforcent de r\u00e9ussir dans le paysage num\u00e9rique d'aujourd'hui.<\/p>\n\n\n\n<p><strong>Table des mati\u00e8res :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-to-love-about-comparison-tab\" title=\"Ce qu&#039;il faut aimer dans l&#039;onglet Comparaison\">Ce qu'il faut aimer dans l'onglet Comparaison<\/a><\/li>\n\n\n\n<li><a href=\"#whats-inside\" title=\"Qu&#039;y a-t-il \u00e0 l&#039;int\u00e9rieur ?\">Qu'y a-t-il \u00e0 l'int\u00e9rieur ?<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Consultez le nouvel onglet Comparaison et voyez les diff\u00e9rences entre les sujets, les marques et les hashtags !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Aller \u00e0 Brand24<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-love-about-comparison-tab\">Ce qu'il faut aimer dans l'onglet Comparaison<\/h2>\n\n\n\n<p>Nous savons qu'en tant que marque, vous devez constamment jongler avec de multiples t\u00e2ches, qu'il s'agisse de vous engager aupr\u00e8s des mention sociales ou de d\u00e9crypter des analyses marketing complexes. Au milieu de toute cette agitation, garder un \u0153il sur les strat\u00e9gies de vos concurrents peut souvent \u00eatre rel\u00e9gu\u00e9 au second plan. C'est l\u00e0 qu'intervient le nouvel onglet Comparaison am\u00e9lior\u00e9, qui vous accompagne dans votre qu\u00eate de la supr\u00e9matie de votre marque.<\/p>\n\n\n\n<p>Pourquoi les marques vont-elles adorer cette fonctionnalit\u00e9 ? Voyons cela de plus pr\u00e8s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des informations compl\u00e8tes \u00e0 port\u00e9e de main :<\/strong> La nouvelle version de l'onglet Comparaison vous permet de comparer sans effort les performances de votre marque \u00e0 celles de vos concurrents. Qu'il s'agisse du nombre de mention, de l'analyse des sentiments ou du suivi de la port\u00e9e de vos messages sur les m\u00e9dias sociaux, cette fonction fournit un aper\u00e7u complet de votre situation.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b44eab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b44eab\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-8-1140x444.png\" alt=\"\" class=\"wp-image-159422\" style=\"width:570px;height:222px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-8-1140x444.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-8-300x117.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-8.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b4540e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b4540e\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"446\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-9-1140x446.png\" alt=\"\" class=\"wp-image-159423\" style=\"width:570px;height:223px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-9-1140x446.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-9-300x117.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-9.png 1193w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaison des sentiments pour diff\u00e9rents services de vid\u00e9o \u00e0 la demande. <\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fixation d'objectifs en fonction des donn\u00e9es :<\/strong> La d\u00e9finition d'objectifs clairs et r\u00e9alisables est \u00e0 la base de toute strat\u00e9gie de marketing r\u00e9ussie. En analysant les mesures et les r\u00e9alisations de vos concurrents, vous obtiendrez des informations pr\u00e9cieuses qui vous aideront \u00e0 fixer des rep\u00e8res r\u00e9alistes pour la croissance de votre marque. <\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b459d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b459d7\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-7-1140x706.png\" alt=\"Capture d&#039;\u00e9cran Brand24\" class=\"wp-image-159421\" style=\"width:570px;height:353px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-1140x706.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-300x186.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7.png 1193w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Quelques-unes des donn\u00e9es visibles dans le nouvel onglet Comparaison.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>En savoir plus :<\/strong> <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-letalonnage-concurrentiel\/\" target=\"_blank\" rel=\"noopener\" title=\"Qu&#039;est-ce que l&#039;\u00e9talonnage concurrentiel ? Les meilleures pratiques\">Qu'est-ce que l'\u00e9talonnage concurrentiel ? Les meilleures pratiques<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e9couvrez les pr\u00e9f\u00e9rences de votre public :<\/strong> Vous planifiez une nouvelle campagne de marketing et n'\u00eates pas s\u00fbr des pr\u00e9f\u00e9rences de votre public ? L'onglet Comparaison remani\u00e9 vous permet de cr\u00e9er des projets d\u00e9di\u00e9s \u00e0 diff\u00e9rents sujets, afin d'\u00e9valuer les r\u00e9actions de votre public et d'identifier les plateformes de m\u00e9dias sociaux les plus pertinentes.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b45f9b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b45f9b\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"429\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-10-1140x429.png\" alt=\"\" class=\"wp-image-159424\" style=\"width:570px;height:215px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-10-1140x429.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-10-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-10.png 1196w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Suivi de la port\u00e9e de diff\u00e9rents projets avec Brand24.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aper\u00e7u strat\u00e9gique des hashtags :<\/strong> Les hashtags sont la monnaie des m\u00e9dias sociaux, et savoir quels sont ceux qui sont en vogue peut changer la donne pour votre marque. Gr\u00e2ce \u00e0 l'onglet Comparaison, vous pouvez facilement d\u00e9couvrir les hashtags qui attirent l'attention de votre public et donner \u00e0 votre contenu la visibilit\u00e9 qu'il m\u00e9rite.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b464dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b464dc\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"513\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-11-1140x513.png\" alt=\"\" class=\"wp-image-159425\" style=\"width:570px;height:257px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-11-1140x513.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-11-300x135.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-11.png 1227w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b46a00&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b46a00\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-12-1140x519.png\" alt=\"\" class=\"wp-image-159426\" style=\"width:570px;height:260px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-12-1140x519.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-12-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-12.png 1232w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment et partage des cat\u00e9gories pour deux hashtags suivis.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>TIP<\/strong>: Si vous ne savez pas quels hashtags suivre pour votre marque, visitez l'onglet Analyse, faites d\u00e9filer jusqu'\u00e0 la fin de la page et laissez-vous inspirer par le nuage de mots que nous avons pr\u00e9par\u00e9 pour vous. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un timing optimal pour un impact maximal :<\/strong> Dans le monde num\u00e9rique, tout est question de timing. Gr\u00e2ce \u00e0 l'onglet Comparaison, vous pouvez d\u00e9terminer avec pr\u00e9cision les p\u00e9riodes o\u00f9 l'engagement en ligne est le plus fort, ce qui vous permet de programmer vos diffusions de contenu et vos lancements de produits de mani\u00e8re \u00e0 obtenir un impact maximal.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b46f0f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b46f0f\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-13-1140x433.png\" alt=\"\" class=\"wp-image-159427\" style=\"width:570px;height:217px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13-1140x433.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13-1536x583.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13-300x114.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13.png 1602w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pointes tout au long de l'ann\u00e9e pour Nike et Adidas comparaison.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-inside\">Qu'y a-t-il \u00e0 l'int\u00e9rieur ?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Plage de dates<\/h3>\n\n\n\n<p>Il suffit de s\u00e9lectionner une plage de dates couvrant les jours, les semaines ou les mois pour cr\u00e9er des contrastes entre diff\u00e9rentes p\u00e9riodes ou les adapter \u00e0 vos pr\u00e9f\u00e9rences sp\u00e9cifiques.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b47396&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b47396\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-15-1140x488.png\" alt=\"\" class=\"wp-image-159431\" style=\"width:570px;height:244px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15-1140x488.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15-1536x657.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15.png 1584w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Filtres<\/h3>\n\n\n\n<p>D\u00e9couvrez la libert\u00e9 de comparer de mani\u00e8re s\u00e9lective les indicateurs qui vous importent le plus. Adaptez vos comparaisons en appliquant des filtres pour vous concentrer uniquement sur des plateformes de m\u00e9dias sociaux sp\u00e9cifiques ou pour donner la priorit\u00e9 \u00e0 des indicateurs cl\u00e9s. De plus, profitez de l'int\u00e9gration transparente de toutes les options de filtrage qui se trouvaient auparavant dans l'onglet Mention et qui sont d\u00e9sormais disponibles dans l'onglet Comparaison !<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b4780a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b4780a\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"292\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-23-1140x292.png\" alt=\"\" class=\"wp-image-159445\" style=\"width:570px;height:146px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-23-1140x292.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-23-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-23.png 1234w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tableau r\u00e9capitulatif<\/h3>\n\n\n\n<p>Le tableau de synth\u00e8se vous permet de comparer rapidement tous les chiffres importants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total mentions<\/li>\n\n\n\n<li>M\u00e9dias sociaux mentions<\/li>\n\n\n\n<li>M\u00e9dias non sociaux mentions<\/li>\n\n\n\n<li>Positif mentions<\/li>\n\n\n\n<li>N\u00e9gatif mentions<\/li>\n\n\n\n<li>Port\u00e9e des m\u00e9dias sociaux<\/li>\n\n\n\n<li>Port\u00e9e des m\u00e9dias non sociaux<\/li>\n\n\n\n<li>Score de pr\u00e9sence<\/li>\n\n\n\n<li>Score de pr\u00e9sence actuelle<\/li>\n\n\n\n<li>AVE<\/li>\n\n\n\n<li>Contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b47b8f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b47b8f\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-7-1140x706.png\" alt=\"Capture d&#039;\u00e9cran Brand24\" class=\"wp-image-159421\" style=\"width:570px;height:353px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-1140x706.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-300x186.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7.png 1193w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Carte Mentions<\/h3>\n\n\n\n<p>Le graphique mentions de l'onglet Comparaison est une repr\u00e9sentation graphique qui affiche le volume de mentions re\u00e7ues par les diff\u00e9rentes marques ou projets compar\u00e9s. Ce graphique donne un aper\u00e7u visuel de la fr\u00e9quence \u00e0 laquelle chaque marque ou projet fait l'objet d'un mention dans diff\u00e9rentes sources, plateformes ou p\u00e9riodes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b47fe7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b47fe7\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-16-1140x426.png\" alt=\"\" class=\"wp-image-159432\" style=\"width:570px;height:213px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-16-1140x426.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-16-300x112.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-16.png 1190w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Diagramme de port\u00e9e<\/h3>\n\n\n\n<p>la port\u00e9e (bas\u00e9e sur la taille de l'audience d'une source) pour chacun des projets compar\u00e9s. L'analyse de la port\u00e9e fournit des informations pr\u00e9cieuses sur la visibilit\u00e9 et l'influence globales du projet aupr\u00e8s de son public cible.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b483e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b483e4\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-17-1140x419.png\" alt=\"\" class=\"wp-image-159433\" style=\"width:570px;height:210px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-17-1140x419.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-17-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-17.png 1196w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Graphiques de sentiment<\/h3>\n\n\n\n<p>Les diagrammes de sentiments de l'onglet Comparaison offrent une repr\u00e9sentation graphique de l'analyse des sentiments pour chacun des projets compar\u00e9s. L'analyse du sentiment consiste \u00e0 \u00e9valuer si les mention, les commentaires ou les discussions sur une marque sont positifs, n\u00e9gatifs ou neutres. <\/p>\n\n\n\n<p>Ces graphiques fournissent une ventilation visuelle de la r\u00e9partition des sentiments entre les diff\u00e9rents projets, ce qui vous permet d'appr\u00e9hender rapidement les tendances et les sch\u00e9mas g\u00e9n\u00e9raux des sentiments.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b48846&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b48846\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"441\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-18-1140x441.png\" alt=\"\" class=\"wp-image-159434\" style=\"width:570px;height:221px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-18-1140x441.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-18-300x116.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-18.png 1198w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b48cd0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b48cd0\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"451\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-19-1140x451.png\" alt=\"\" class=\"wp-image-159435\" style=\"width:570px;height:226px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-19-1140x451.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-19-300x119.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-19.png 1195w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b491ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b491ec\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-20.png\" alt=\"\" class=\"wp-image-159436\" style=\"width:440px;height:333px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-20.png 586w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-20-300x227.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Graphique de l'action des cat\u00e9gories<\/h3>\n\n\n\n<p>Le diagramme de partage des cat\u00e9gories est une repr\u00e9sentation graphique qui illustre la distribution des mention de la marque sur les diff\u00e9rents canaux de communication pour chacune des marques ou chacun des projets compar\u00e9s. Ce graphique fournit une ventilation visuelle de l'endroit et de la mani\u00e8re dont les conversations sur la marque ont lieu, en mettant en \u00e9vidence l'importance de chaque canal de communication dans la conduite des discussions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d55e3b49602&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d55e3b49602\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"438\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-21.png\" alt=\"\" class=\"wp-image-159437\" style=\"width:440px;height:329px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-21.png 586w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-21-300x224.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>En savoir plus :<\/strong> <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/fr\/effectuer-une-analyse-de-la-concurrence\/\">Analyse des concurrents : Tous les pourquoi, les comment et plus encore<\/a><\/p>\n\n\n\n<p>\u00cates-vous pr\u00eat \u00e0 profiter des possibilit\u00e9s offertes par l'onglet Comparaison am\u00e9lior\u00e9 ?<\/p>","protected":false},"excerpt":{"rendered":"<p>Dites bonjour \u00e0 l'onglet Comparaison rafra\u00eechi dans Brand24 - un changement de jeu con\u00e7u pour vous donner des informations in\u00e9gal\u00e9es sur les performances de votre marque par rapport \u00e0 celles de vos concurrents. Voyons pourquoi cette mise \u00e0 jour est indispensable pour toutes les marques qui s'efforcent de r\u00e9ussir dans le paysage num\u00e9rique d'aujourd'hui.<\/p>","protected":false},"author":78,"featured_media":159556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-159417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/159417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=159417"}],"version-history":[{"count":10,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/159417\/revisions"}],"predecessor-version":[{"id":165052,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/159417\/revisions\/165052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/159556"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=159417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=159417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=159417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}