{"id":159455,"date":"2023-08-18T09:50:27","date_gmt":"2023-08-18T07:50:27","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159455"},"modified":"2025-12-17T21:41:37","modified_gmt":"2025-12-17T20:41:37","slug":"suivi-des-medias-sociaux","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/social-media-tracker\/","title":{"rendered":"Quel est le meilleur outil de suivi des m\u00e9dias sociaux ? 8 excellents outils"},"content":{"rendered":"\n<p>A social media tracker is a tool designed to monitor and analyze various aspects of your presence and activities. It will help you to keep an eye on the performance of social media accounts.<\/p>\n\n\n\n<p>There are many social media tracing tools, but only a few are worth your time and money.<\/p>\n\n\n\n<p>Let&#8217;s discover the best of the best!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top\">Top Social Media Tracking Tools:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">01 Brand24<\/h3>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=127\" title=\"Start a 14-day free trial!\">Start a 14-day free trial!<\/a><\/p>\n\n\n\n<p>Brand24 is a social media tracker that monitors many social media platforms. The tool tracks mentions of your brand, products, or keywords across <strong>Instagram, Facebook, X (Twitter), TikTok, LinkedIn, Reddit, YouTube, Twitch, and Quora<\/strong>, and now also <strong>AI-generated mentions<\/strong>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Want to learn how AI mentions work and why they matter for brand monitoring?<\/strong><br>Explore our guide on <strong><a href=\"https:\/\/brand24.com\/blog\/ai-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI mentions<\/a><\/strong> and see how Brand24 helps you understand how AI models talk about your brand.<\/p>\n\n\n\n<p>That&#8217;s not everything. Brand24 also monitors non-social sources such as blogs, forums, news sites, podcasts, newsletters, and reviews.<\/p>\n\n\n\n<p>You can use <a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a> to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detect which social media platform generates the highest number of mentions,<\/li>\n\n\n\n<li>Discover the most popular influencers that talk about your brand,<\/li>\n\n\n\n<li>Find trending hashtags that match your business,<\/li>\n\n\n\n<li>Discover whether the target audience speaks about your brand in a positive, negative, or neutral way,<\/li>\n\n\n\n<li>Track engagement metrics,<\/li>\n\n\n\n<li>Compare your brand to competitors,<\/li>\n\n\n\n<li>Measure the Presence and Reputations scores,<\/li>\n\n\n\n<li>Analyze the context of a discussion,<\/li>\n\n\n\n<li>Conduct <a href=\"https:\/\/brand24.com\/emoji-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">emoji analysis,<\/a><\/li>\n\n\n\n<li>Discover topics your target group is talking about,<\/li>\n\n\n\n<li>Receive AI-powered reports with insights, trends, and recommendations.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d1619&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d1619\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"351\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-dashboard.png\" alt=\"Brand24 - one of the best social media monitoring tools and trackers that monitor online conversations, hashtags, keywords, and brand mentions\" class=\"wp-image-171203\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-dashboard.png 752w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-dashboard-750x351.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-dashboard-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-dashboard-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-dashboard-300x140.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-dashboard-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-dashboard-248x116.png 248w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Brand24 tracks hashtags&#8217; performance, giving you insights into their reach and engagement.<\/p>\n\n\n\n<p>What&#8217;s interesting, you can set up alerts to receive notifications whenever your brand or keywords notice a rise in mentions.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social listening<\/li>\n\n\n\n<li>Sentiment analysis<\/li>\n\n\n\n<li>Social media analytics<\/li>\n\n\n\n<li>Competitor monitoring<\/li>\n\n\n\n<li>Competitor comparison<\/li>\n\n\n\n<li>Influencer discovery<\/li>\n\n\n\n<li>AI reports with insights<\/li>\n<\/ul>\n\n\n\n<p><strong>Why is it important to track social media mentions?<\/strong><\/p>\n\n\n\n<p><em>&#8220;Whether you&#8217;re a Social Media Manager for a local restaurant or the Head of Product of a global SaaS, you always want to know your target group better. What platforms do they use? Are they ok with more casual communication? Will they get my cynical joke?<\/em><br><em>Analyzing social media mentions (not only about your company but about the whole industry or trend) gives you similar types of data like In-depth interviews or focus groups but on a way bigger scale.<\/em><br><em>Of Course, once you track the mentions, you can jump into the discussion, find influencers or perfect hashtags. But even if you don&#8217;t have the time and resources to do it now, simply knowing your audience is already better than staying blind.&#8221;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\">Justyna Dzikowska<br>Head of Marketing, Brand24<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hootsuite\">02 Hootsuite<\/h3>\n\n\n\n<p>Hootsuite is a comprehensive social media management platform offering various features, including social media scheduling, basic monitoring, and analytics. The listening feature is an <strong>additionally priced add-on<\/strong>.<\/p>\n\n\n\n<p>Although it does offer some tracking capabilities, it would be more accurate to describe it as a management tool with tracking features rather than a dedicated social media tracker.<\/p>\n\n\n\n<p>Hootsuite is mainly known for its scheduling and publishing features. It will help you create, edit, and preview posts before scheduling them for publishing. The tool supports various content types.<\/p>\n\n\n\n<p>The tool offers basic analytics that provides insights into key engagement metrics such as likes, comments, shares, and follower growth. It also provides reports that give you an overview of your <a href=\"https:\/\/brand24.com\/blog\/social-media-performance\/\" title=\"social media performance\">social media performance<\/a>.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media scheduling<\/li>\n\n\n\n<li>Content publishing<\/li>\n\n\n\n<li>Campaign management<\/li>\n\n\n\n<li>Analytics<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d1cfd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d1cfd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"407\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-hootsuite-dashboard.png\" alt=\"Hootsuite - basic social media tracker that will help you boost your social media strategy\" class=\"wp-image-171198\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-hootsuite-dashboard.png 720w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-hootsuite-dashboard-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-hootsuite-dashboard-300x170.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-hootsuite-dashboard-248x140.png 248w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sprout-social\">03 Sprout Social<\/h3>\n\n\n\n<p>Sprout Social is a powerful social media management software with analytics and <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"What is Social Listening? Quick, Easy Guide for 2023\">social listening<\/a> features.<\/p>\n\n\n\n<p>The tool allows you to schedule and publish posts on major social media platforms. Its intuitive calendar interface makes it easy to plan and manage your content.<\/p>\n\n\n\n<p>One of Sprout Social&#8217;s strengths lies in its analytics and reporting features. It provides insights into engagement metrics, audience demographics, post-performance, and more.<\/p>\n\n\n\n<p>Sprout Social includes listening features that allow you to track keywords, hashtags and mentions across social media and the web.<\/p>\n\n\n\n<p>The tool monitors Twitter, Facebook, Instagram, YouTube, LinkedIn, and Reddit. Unfortunately, it <strong>doesn&#8217;t track TikTok<\/strong>. The listening feature is an <strong>additionally priced add-on<\/strong>.<\/p>\n\n\n\n<p>It also offers sentiment analysis to understand the emotions behind conversations about your brand.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publishing and scheduling<\/li>\n\n\n\n<li>Social media analytics<\/li>\n\n\n\n<li>Social management<\/li>\n\n\n\n<li>Listening<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d223e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d223e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"476\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-sprout-social-dashboard.png\" alt=\"Sprout Social - social media tracker\" class=\"wp-image-171191\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-sprout-social-dashboard.png 1002w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-sprout-social-dashboard-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-sprout-social-dashboard-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-sprout-social-dashboard-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-sprout-social-dashboard-248x118.png 248w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"agorapulse\">04 Agorapulse<\/h3>\n\n\n\n<p>Agorapulse is a social media tracker offering more than just tracking capabilities. It is a comprehensive social media management tool with engagement, scheduling, and reporting features.<\/p>\n\n\n\n<p>Agorapulse enables you to schedule and publish posts across multiple social media accounts, such as Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok. Its content calendar allows you to plan your content distribution and maintain a consistent posting schedule.<\/p>\n\n\n\n<p>The tool also offers social monitoring, but <strong>only for three<\/strong> social media networks, Facebook, Instagram, and YouTube.<\/p>\n\n\n\n<p>Beyond tracking, Agorapulse provides detailed reports that summarize your <a href=\"https:\/\/brand24.com\/blog\/build-social-media-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"36 Achievable Tips to Build a Social Media Presence\">social media presence<\/a>. These reports offer insights into engagement, reach, and other key <a href=\"https:\/\/brand24.com\/blog\/social-media-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"36 Achievable Tips to Build a Social Media Presence\">social media metrics<\/a>.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media tracking<\/li>\n\n\n\n<li>Engagement monitoring<\/li>\n\n\n\n<li>Content scheduling<\/li>\n\n\n\n<li>Reports<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d2793&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d2793\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-agorapulse-dashboard.png\" alt=\"Agorapulse - social media tracker\" class=\"wp-image-171205\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-agorapulse-dashboard.png 747w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-agorapulse-dashboard-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-agorapulse-dashboard-300x161.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-agorapulse-dashboard-248x133.png 248w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sendible\">05 Sendible<\/h3>\n\n\n\n<p>Sendible is a social media management platform with tracking, monitoring, and analytics features.<\/p>\n\n\n\n<p>The tool will help you schedule social media posts and analyze them. You can use an inbox to monitor and respond to comments, messages, and mentions.<\/p>\n\n\n\n<p>Beyond basic tracking, Sendible provides detailed analytics and reports. It will help you identify optimal posting times, most engaged followers, and top-performing posts. Also, you can easily build drag-and-drop reports and automatically send them to team members and clients.<\/p>\n\n\n\n<p>Sendible includes monitoring features that allow you to track specific keywords, hashtags, or mentions. But it tracks <strong>only 4<\/strong> major social networks, Instagram, LinkedIn, Twitter, and Facebook.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publishing and scheduling<\/li>\n\n\n\n<li>Social media analytics<\/li>\n\n\n\n<li>Listening<\/li>\n\n\n\n<li>Reports<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d2cd4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d2cd4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"464\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-sendible-dashboard.png\" alt=\"Sendible - social media tracker\" class=\"wp-image-171193\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-sendible-dashboard.png 733w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-sendible-dashboard-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-sendible-dashboard-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-sendible-dashboard-248x157.png 248w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try the best social media tracker! Monitor mentions!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=127\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"iconosquare\">06 Iconosquare<\/h3>\n\n\n\n<p>Iconosquare is a social media tracker and analytics platform, primarily focused on Instagram, Twitter, LinkedIn, TikTok, and Facebook.<\/p>\n\n\n\n<p>The tool will help you to analyze your social media accounts. You can also explore the promoted posts, tags, and mentions on Instagram. The platform provides information about your followers, such as their age, gender, and language.<\/p>\n\n\n\n<p>What&#8217;s interesting the tool helps to manage conversations by organizing all comments in one place. So, you can reply to or delete comments from within the platform.<\/p>\n\n\n\n<p>When using Iconosquare, it&#8217;s important to note that it does not support all necessary social platforms. Many crucial features like hashtag reports, Stories analytics, and mentions tracking are available&nbsp;<strong>only for Instagram<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content publishing<\/li>\n\n\n\n<li>Listening (for Facebook and Instagram)<\/li>\n\n\n\n<li>Comments tracking (for Facebook and Instagram)<\/li>\n\n\n\n<li>Reports<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d34bb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d34bb\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"422\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-iconosquare-dashboard.png\" alt=\"Iconosquare - social media monitoring tool\" class=\"wp-image-171197\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-iconosquare-dashboard.png 752w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-iconosquare-dashboard-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-iconosquare-dashboard-300x168.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-iconosquare-dashboard-248x139.png 248w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"determ\">07 Determ<\/h3>\n\n\n\n<p>Determ is a <a href=\"https:\/\/brand24.com\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noopener\" title=\"brand mentions tool\">brand mentions tool<\/a> that tracks Facebook, Instagram, Twitter, YouTube, and Reddit. Unfortunately, the tool <strong>doesn&#8217;t monitor TikTok<\/strong>, LinkedIn, and Quora.<\/p>\n\n\n\n<p>The tool will help you detect trending topics, location of mentions, and sentiment around the brand. You can use Determ to track and analyze social media competitors.<\/p>\n\n\n\n<p>With Determ, you will access real-time insights to manage brand reputation, identify influencers and prevent crises. As the tool tracks campaign hashtags and keywords, you can use it to monitor and analyze your social media campaigns.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"What is Social Media Monitoring? Best Practices and Powerful Tools [2023]\">Social media monitoring<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/social-media-sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"How to do Social Media Sentiment Analysis? [Guide]\">Social media sentiment analysis<\/a><\/li>\n\n\n\n<li>Influencer discovery<\/li>\n\n\n\n<li>Trending Topics<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d39d6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d39d6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"459\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-determ-dashboard.png\" alt=\"Determ - social media monitoring software\" class=\"wp-image-171199\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-determ-dashboard.png 745w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-determ-dashboard-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-determ-dashboard-300x185.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-determ-dashboard-248x153.png 248w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandmentions\">08 BrandMentions<\/h3>\n\n\n\n<p>BrandMentions is a tool that monitors conversations across social media channels, like Twitter, Facebook, Instagram, YouTube, LinkedIn, Reddit, and Quora. Unfortunately, it <strong>doesn&#8217;t track TikTok<\/strong>.<\/p>\n\n\n\n<p>The tool will help you evaluate the emotions behind mentions of your brand. However, it&#8217;s worth noting that to access advanced sentiment analysis features, you need to upgrade to a higher-priced plan.<\/p>\n\n\n\n<p>The platform helps you identify influencers, advocates, and leaders who mention your brand. Additionally, the tool offers valuable features that will help you&nbsp;<a href=\"https:\/\/brand24.com\/blog\/spy-on-competitors\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Spy on Competitor\u2019s Keywords, Ads, Backlinks, and More\">spy on competitors<\/a>&nbsp;and manage your online reputation.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Media monitoring<\/li>\n\n\n\n<li>Sentiment analytics<\/li>\n\n\n\n<li>Influencer identification<\/li>\n\n\n\n<li>Reputation management<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d3eea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d3eea\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"457\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brandmentions.png\" alt=\"BrandMentions - social media tracker\" class=\"wp-image-171200\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brandmentions.png 768w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brandmentions-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brandmentions-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brandmentions-248x148.png 248w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why should you use social media trackers?<\/h2>\n\n\n\n<p>Social media trackers are solid tools that can boost your marketing strategy. Here are the most important reasons you should use them:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d42df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d42df\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"2020\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/Social-Media-Tracker_will_help_you.png\" alt=\"Why should you use social media trackers?\" class=\"wp-image-159470\" style=\"width:599px;height:1515px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/Social-Media-Tracker_will_help_you.png 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/Social-Media-Tracker_will_help_you-608x1536.png 608w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/Social-Media-Tracker_will_help_you-300x758.png 300w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Measure social media performance&nbsp;<\/h4>\n\n\n\n<p>With social media trackers, you can easily measure the effectiveness of your social media activities. These trackers provide valuable information on engagement, reach, impressions, follower growth, and other important metrics.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d4707&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d4707\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker.png\" alt=\"Engagement metrics of the Nike brand detected by the social media tracker tool - Brand24 \" class=\"wp-image-171190\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker.png 572w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-300x210.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-227x159.png 227w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Optimize social strategy<\/h4>\n\n\n\n<p>Tracking tools provide insights into which types of content resonate best with the audience, optimal posting times, and effective use of hashtags. This information will help you post better content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Detect sentiment<\/h4>\n\n\n\n<p>Social media trackers provide the ability to listen to online conversations about the brand, industry, or relevant topics.<\/p>\n\n\n\n<p>Each mention is described as positive, negative, or neutral. As a result, you can easily understand the sentiment around your brand.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d4ba3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d4ba3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"307\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-positive-mentions-brand24.png\" alt=\"Positive mention detected by the Brand24 tool\" class=\"wp-image-171194\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-positive-mentions-brand24.png 962w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-positive-mentions-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-positive-mentions-brand24-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-positive-mentions-brand24-248x79.png 248w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Discover audience insights<\/strong><\/h4>\n\n\n\n<p>Social media trackers offer demographic and behavioral data about the audience, helping you understand their preferences, interests, and behaviors.&nbsp;<\/p>\n\n\n\n<p>With social media monitoring tools like Brand24, you can easily detect topics your followers are talking about.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d4ff4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d4ff4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"313\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-topics-exploration.png\" alt=\"Topics exploration of Nike detected by the Brand24 tool\" class=\"wp-image-171201\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-topics-exploration.png 754w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-topics-exploration-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-topics-exploration-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-topics-exploration-248x103.png 248w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conduct competitor analysis<\/strong><\/h4>\n\n\n\n<p>Social media trackers allow you to benchmark your performance against competitors and gain insights into industry trends. This analysis helps identify strengths and weaknesses.<\/p>\n\n\n\n<p>Here you can see the comparison of Nike and Adidas:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d5430&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d5430\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"459\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-comparison-tab.png\" alt=\"The comparison of Nike and Adidas conducted by the Brand24 tool\" class=\"wp-image-171204\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-comparison-tab.png 749w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-comparison-tab-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-comparison-tab-300x184.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-comparison-tab-248x152.png 248w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Engage the audience<\/h4>\n\n\n\n<p>By using social media tracking tools, you can keep track of comments and mentions in real-time. This allows you to respond promptly and engage with your audience meaningfully. You can improve your&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"9 Steps to Solid Brand Awareness Strategy [2023]\">brand awareness<\/a> and build a strong community by fostering this engagement.<\/p>\n\n\n\n<p>Here you can see an example of an unlinked mention. Thanks to using the <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"The 11 Best Social Listening Tools to Use in 2023\">social listening tool<\/a> Brand24, our social media manager detected this mention and answered through our Twitter account. Otherwise, we wouldn&#8217;t even know that E.M.Kimathi mentioned us.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d5844&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d5844\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"753\" height=\"360\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-positive-mention.png\" alt=\"Example of positive mention \" class=\"wp-image-171195\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-positive-mention.png 753w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-positive-mention-750x360.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-positive-mention-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-positive-mention-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-positive-mention-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-positive-mention-248x119.png 248w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Track hashtags<\/strong><\/h4>\n\n\n\n<p>Social media trackers can monitor the performance of dedicated hashtags. Without them, judging whether the hashtag campaign is doing well would be difficult.<\/p>\n\n\n\n<p>I set up a monitoring project for #JustDoIt. Thanks to the social media tracker, I quickly discovered that the overall sentiment around it is positive, and Instagram is the main source of mentions and reach.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d5c59&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d5c59\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"336\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-performance-of-JustDoIt-brand24.png\" alt=\"Performance of #JustDoIt detected by the Brand24 tool\" class=\"wp-image-171196\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-performance-of-JustDoIt-brand24.png 749w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-performance-of-JustDoIt-brand24-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-performance-of-JustDoIt-brand24-300x135.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-performance-of-JustDoIt-brand24-248x111.png 248w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Check: <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\">What is the Best Hashtag Tracker?<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Generate reports<\/h4>\n\n\n\n<p>I&#8217;m aware that social media managers might not have time to check all the tools every day. That&#8217;s where automated reports come to the rescue! Most <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"12 Must-Have Social Media Monitoring Tools for 2023\">social media monitoring tools<\/a> allow to set up branded reports.<\/p>\n\n\n\n<p>For example, Brand24 will send you reports on whether you noticed an increase in mentions. They are called storm alerts. The tool has recently launched <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/ai-reports\/\">AI reports<\/a> that will deliver valuable insights, recommendations, and trends about your monitored projects.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ae23d60b1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ae23d60b1\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"296\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-insights.png\" alt=\"Insights detected by the Brand24 tool\" class=\"wp-image-171202\" style=\"width:615px;height:296px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-insights.png 615w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-insights-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-insights-300x144.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-media-tracker-brand24-insights-248x119.png 248w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Post at the appropriate time<\/h4>\n\n\n\n<p>Based on analytics data, trackers can find out the time your audience is the most active. That&#8217;s the right time to schedule your posts.<\/p>\n\n\n\n<p>Also, by offering content scheduling and planning features, trackers help maintain a consistent posting schedule, ensuring that content is distributed strategically over time.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try the best social media tracker! Monitor social mentions!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=127\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><em>&#8220;Social listening tools can significantly help track social media, especially when managing a few accounts simultaneously. Brand24 monitors all social media (Facebook, Instagram, TikTok, LinkedIn, Reddit, etc.) and gathers all mentions in one dashboard. Additional filters like Sentiment analytics or the importance of comments are helpful when managing big projects. Some amenities like Influencer Identification, cloud of words, or popular hashtag listing can help marketers make informed, data-driven decisions \u2014 no need to track and analyze social media platforms if tools like Brand24 can do it for you.&#8221;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\">Waleria P\u0105gowska<br>Product Marketing Specialist, Brand24<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Social media listening is crucial for efficiently tracking your brand&#8217;s and competitors&#8217; online activities.<\/p>\n\n\n\n<p>I listed the best social media tracking tools with listening features. They will help you to keep an eye on every <a href=\"https:\/\/brand24.com\/blog\/how-to-track-social-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Track Social Mentions? [2023 Guide]\">social mention<\/a>.<\/p>\n\n\n\n<p>Also, they will help you evaluate whether the target audience speaks about your brand positively or negatively.<\/p>\n\n\n\n<p>While choosing social media tracker, pay attention to the number of monitored sources. The more, the better.<\/p>\n\n\n\n<p>For example, Iconosquare tracks only Instagram and Facebook, while<strong> Brand24 monitors all major social media channels<\/strong>, such as Instagram, Facebook, X (Twitter), TikTok, LinkedIn, Reddit, Youtube, Twitch, and Quora.<\/p>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=127\" title=\"Try the best social media tracker! Start a 14-day free trial!\">Try the best social media tracker! Start a 14-day free trial!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choisissez le meilleur outil de suivi des m\u00e9dias sociaux. Surveillez Instagram, TikTok, Twitter, YouTube et d'autres plateformes importantes. Boostez votre strat\u00e9gie !<\/p>","protected":false},"author":74,"featured_media":159466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-159455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/159455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=159455"}],"version-history":[{"count":34,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/159455\/revisions"}],"predecessor-version":[{"id":179715,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/159455\/revisions\/179715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/159466"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=159455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=159455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=159455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}