{"id":160370,"date":"2024-05-13T12:17:43","date_gmt":"2024-05-13T10:17:43","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=160370"},"modified":"2026-04-13T13:05:23","modified_gmt":"2026-04-13T11:05:23","slug":"reparation-de-la-reputation-en-ligne","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/online-reputation-repair\/","title":{"rendered":"R\u00e9paration de la r\u00e9putation en ligne : 8 meilleurs conseils pour 2026"},"content":{"rendered":"\n<p><strong>Online reputation repair is the process of restoring how your brand is perceived online by identifying negative mentions, understanding what caused them, and responding effectively.<\/strong><\/p>\n\n\n\n<p><strong>In this guide, we\u2019ll walk you through a practical, step-by-step process to diagnosing and fixing your online reputation before it impacts your business!<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Online reputation repair is a structured process, not just damage control<\/h4>\n                <p class=\"acf-key-takeaways__text\">It combines monitoring mentions, analyzing sentiment and context, and responding to negative feedback. The goal is not only to react, but to understand and improve how your brand is perceived online.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Effective reputation repair starts with data, not assumptions<\/h4>\n                <p class=\"acf-key-takeaways__text\">You need to analyze mentions, sentiment, and trends over time to understand what\u2019s really happening. Comparing time periods helps you identify whether a problem is growing and what triggered it.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Online reputation issues are defined by patterns, not single comments<\/h4>\n                <p class=\"acf-key-takeaways__text\">The real problem becomes visible when you connect source analysis (where mentions appear) with topic analysia (what people talk about). This combination reveals the root cause behind negative sentiment.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Reputation repair requires continuous monitoring and the right reputation monitoring tools<\/h4>\n                <p class=\"acf-key-takeaways__text\">Manual tracking isn\u2019t enough at scale. Monitoring tools help you detect spikes, filter relevant mentions, analyze sentiment, and respond faster with the right context.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Online reputation repair. Definition<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Online reputation repair <\/strong>is what you do when someone\u2019s personal or a <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand reputation<\/a> online takes a hit. The goal is to fix what\u2019s causing the negative sentiment and help positive, accurate content show up more prominently.<\/p>\n\n\n\n<p>At its core, it comes down to three things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoring<\/strong> \u2014 tracking what people say about your brand across social media, news, blogs, and review sites<\/li>\n\n\n\n<li><strong>Analysis<\/strong> \u2014 understanding sentiment, context, and the topics behind negative feedback<\/li>\n\n\n\n<li><strong>Action<\/strong> \u2014 responding to criticism, correcting misinformation, and improving the situation<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"damage\">What indicates online brand reputation damage?<\/h2>\n\n\n\n<p>Spotting early warning signs of damage to your brand\u2019s online reputation is essential. It helps you stop things from escalating and protect your <a href=\"https:\/\/brand24.com\/blog\/business-reputation\/\">business reputation<\/a> before it turns into a major PR crisis.<\/p>\n\n\n\n<p>Keep an eye out for the four factors below! They could be a sign that it\u2019s time to repair your online reputation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">01 Anomalies and spikes<\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/anomaly-detector\/\">Anomaly Detection<\/a>&nbsp;is one of Brand24\u2019s features that can seriously help protect your brand.<\/p>\n\n\n\n<p>It works like a watchdog for your&nbsp;<a href=\"https:\/\/brand24.com\/blog\/online-performance\/\">online performance<\/a>, alerting you when something unusual is going on.<\/p>\n\n\n\n<p>It looks for sudden spikes in&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-reach\/\">brand reach<\/a>&nbsp;and mention volume, which are often a sign that controversy may be brewing around your brand.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8ca373&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8ca373\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"326\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-mention-spike-1.png\" alt=\"\" class=\"wp-image-183130\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-mention-spike-1.png 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-mention-spike-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-mention-spike-1-300x122.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-mention-spike-1-248x101.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-mention-spike-1-90x37.png 90w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Anomaly Detection for&nbsp;Claude AI<\/figcaption><\/figure>\n\n\n\n<p>Imagine discovering a similar wave of negative press releases and user-generated content for your brand!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">02 Sentiment<\/h3>\n\n\n\n<p>More negative comments and online reviews can quickly drag down sentiment: it&#8217;s often a sign that your brand\u2019s reputation may be at risk.<\/p>\n\n\n\n<p>These negative mentions shape public perception and can have lasting impacts on customer loyalty, financial performance, <a href=\"https:\/\/brand24.com\/blog\/how-to-conduct-a-brand-health-check\/\">brand health<\/a>, and <a href=\"https:\/\/brand24.com\/blog\/online-visibility\/\">online visibility<\/a>.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to keep a close eye on any shifts in sentiment.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8cab28&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8cab28\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"382\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-sentiment-1.png\" alt=\"\" class=\"wp-image-183131\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-sentiment-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-sentiment-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-sentiment-1-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-sentiment-1-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-sentiment-1-248x118.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-sentiment-1-90x43.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment chart inside the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/best-online-reputation-management-software\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><u>Online reputation management tools<\/u><\/a>&nbsp;can help you do that!<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Better safe than sorry. Monitor online reputation of your brand!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=11\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\">How to repair your online reputation? 8 best tips<\/h2>\n\n\n\n<p>Before we jump into online reputation repair tips, it helps to understand just how serious things are.<\/p>\n\n\n\n<p>Start by comparing your company\u2019s reputation across different time periods so you can see the bigger picture.<\/p>\n\n\n\n<p>A media monitoring tool like Brand24 makes this easy: just pick the time frames you want to review, and it\u2019ll pull the insights for you.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8cb4e9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8cb4e9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-comparison-tab-1.png\" alt=\"\" class=\"wp-image-183132\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-comparison-tab-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-comparison-tab-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-comparison-tab-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-comparison-tab-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-comparison-tab-1-90x49.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Period Comparison overview for Gisou<\/figcaption><\/figure>\n\n\n\n<p>As you can see, viral TikTok beauty brand Gisou picked up 2% more mentions from March 27 to April 10 compared to the previous period.<\/p>\n\n\n\n<p>But it\u2019s not time to celebrate just yet.<\/p>\n\n\n\n<p>Take a look at the sentiment: positive sentiment went down, while negative sentiment went up.<\/p>\n\n\n\n<p>That could be a red flag.<\/p>\n\n\n\n<p><strong>Now let\u2019s talk about how to improve your online reputation and build a stronger, more positive <a href=\"https:\/\/brand24.com\/blog\/digital-presence\/\">digital presence<\/a>:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"source-damage\">01 Identify the source of negative sentiment<\/h3>\n\n\n\n<p>Before you can start repairing your online reputation, you need to figure out where the damage is coming from.<\/p>\n\n\n\n<p>Are customers complaining on social media, or are news articles painting your brand in a negative light? You\u2019ll want to track down the source.<\/p>\n\n\n\n<p>Doing this on your own can be tough: sorting through tons of negative search results and social posts takes a lot of time.<\/p>\n\n\n\n<p>That\u2019s where <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\">media monitoring<\/a> tools come in. They can handle the heavy lifting for you.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8cbc95&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8cbc95\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"676\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-sentiment.png\" alt=\"\" class=\"wp-image-183133\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-sentiment.png 728w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-sentiment-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-sentiment-300x279.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-sentiment-171x159.png 171w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-sentiment-90x84.png 90w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Negativity source detection<\/figcaption><\/figure>\n\n\n\n<p>As you can see, in Claude AI&#8217;s case X (Twitter), and other social media (Reddit, Bluesky, Telegram, etc.) attracted the most negative sentiment.<\/p>\n\n\n\n<p>You can also use the <strong>Filter by date options<\/strong> to set the date to the period of increased buzz around your brand or product.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8cc390&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8cc390\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-dates-1.png\" alt=\"\" class=\"wp-image-183134\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-dates-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-dates-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-dates-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-dates-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-dates-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: results filtering options<\/figcaption><\/figure>\n\n\n\n<p>This helps you identify where negative search results are coming from during the period when a controversy or PR crisis is unfolding.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/time-saving-filters-that-every-social-listening-tool-should-have\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Social Listening Filters: 10 Time-Saving Filters Every Tool Should Have\n <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reason-damage\">02 Analyze why the reputation damage happened<\/h3>\n\n\n\n<p>Now it\u2019s time to take a closer look at the topics that may be hurting your brand image.<\/p>\n\n\n\n<p>Start by finding out what your target audience is talking about, and how they actually feel about those topics.<\/p>\n\n\n\n<p>Media monitoring tools like Brand24 can track and analyze brand mentions, then use that data to surface the topics people talk about most. <\/p>\n\n\n\n<p>With its <strong>AI-powered Topic Analysis <\/strong>feature, Brand24 identifies the biggest discussion themes online and organizes them into clear groups, so you don\u2019t have to dig through every mention yourself.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8ccaff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8ccaff\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-topic-analysis-1.png\" alt=\"\" class=\"wp-image-183135\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-topic-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-topic-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-topic-analysis-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-topic-analysis-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-topic-analysis-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The most popular topics related to ChatGPT detected by Brand24 AI Topic Analysis<\/figcaption><\/figure>\n\n\n\n<p>As you can see, \u201cAI Military Ethics\u201d has a strongly negative sentiment and makes up 0.18% of all topics related to OpenAI over the past 30 days.<\/p>\n\n\n\n<p>Each topic comes with a sentiment breakdown, so you can quickly see whether it\u2019s leaning positive or negative.<\/p>\n\n\n\n<p>All you need to do is identify the topics driving the most negative sentiment.<\/p>\n\n\n\n<p>From there, you can dig into the details for any topic you choose, for example, by checking the top mentions that include negative links.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8cd20a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8cd20a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"583\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-brand24-topic-analysis-top-mentions-min.png\" alt=\"Brand24: Top mentions in a topic\" class=\"wp-image-170116\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-brand24-topic-analysis-top-mentions-min.png 615w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-brand24-topic-analysis-top-mentions-min-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-brand24-topic-analysis-top-mentions-min-300x284.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-brand24-topic-analysis-top-mentions-min-168x159.png 168w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Top negative mentions for ChatGPT<\/figcaption><\/figure>\n\n\n\n<p>This way, you\u2019ll have all the insights you need to tackle issues across the board, since you\u2019ll know exactly which topics are the biggest pain points for your target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencers\">03 Identify influencers who are speaking negatively<\/h3>\n\n\n\n<p>Now that you know where the damage is coming from, and which topics are hurting your brand\u2019s reputation, it\u2019s time to <strong>identify the most influential profiles.<\/strong><\/p>\n\n\n\n<p>Influencers with large audiences can shape public perception fast and even spark a <a href=\"https:\/\/brand24.com\/blog\/social-media-crisis-management\/\">social media crisis<\/a>. That\u2019s why it\u2019s smart to make communicating with them a key part of your online reputation repair plan.<\/p>\n\n\n\n<p>If an <strong>influencer is speaking negatively about your brand,<\/strong> reaching out gives you a chance to address their concerns directly. When handled thoughtfully, that kind of engagement can lead to a resolution or clear up misunderstandings.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8cd952&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8cd952\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"356\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-influencers-1.png\" alt=\"\" class=\"wp-image-183137\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-influencers-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-influencers-1-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-influencers-1-300x107.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-influencers-1-248x88.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-influencers-1-90x32.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Negative vs positive influencers for ChatGPT<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start online reputation repair with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=11\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">How to reach out to influencers who mentioned mentioned your brand negatively? Tips<\/h4>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Always treat the influencer with respect and keep things professional, even if their content is negative.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Before you reply, take a moment to really understand what they\u2019re upset about. Read carefully, listen to their points, and consider the context.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Timing matters. Waiting too long can make things worse, but make sure your response is thoughtful and appropriate, not rushed.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Tackle their concerns head-on. If something\u2019s been misunderstood, clear it up politely. If your brand dropped the ball, own it and share what you\u2019re doing to fix it.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Don\u2019t stop after the first exchange and follow up. If you made changes based on their feedback, tell them. It shows you\u2019re serious about improving.t.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"negative-reviews\">04 Track negative reviews<\/h3>\n\n\n\n<p>One of the most important ways to repair your online reputation is through <a href=\"https:\/\/brand24.com\/blog\/10-tips-for-online-review-management\/\">review management<\/a>.<\/p>\n\n\n\n<p>Make sure you keep an eye on reviews on sites like TripAdvisor, Yelp, Booking, the App Store, Google Play, and Trustpilot.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8ce420&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8ce420\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"662\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-reviews-1.png\" alt=\"\" class=\"wp-image-183139\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-reviews-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-reviews-1-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-reviews-1-300x248.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-reviews-1-192x159.png 192w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-reviews-1-90x74.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative reviews of the Airbnb accommodation detected by the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p>Those websites have strong influence scores and can play a big role in customers\u2019 buying decisions.<\/p>\n\n\n\n<p>A lot of potential customers check reviews to <strong>assess a product or service\u2019s quality and reliability<\/strong> before they buy.<\/p>\n\n\n\n<p>Reviews also act as social proof that a brand is trustworthy and delivers on quality.<\/p>\n\n\n\n<p>Having a mix of positive and negative reviews (and responding to them thoughtfully!) can boost brand credibility by showing transparency. On top of that, reviews can also affect a <a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\">brand&#8217;s visibility<\/a> in search results.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8ceba1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8ceba1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"283\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/online-reputation-repair-13.jpeg\" alt=\"Negative App Store review detected by Brand24, the best AI media monitoring tool\" class=\"wp-image-164828\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-13.jpeg 985w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-13-300x86.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-13-248x71.jpeg 248w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative App Store review detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p>How a brand responds to negative reviews can significantly impact public perception.&nbsp;<\/p>\n\n\n\n<p>Professional and constructive responses can mitigate the impact of negative reviews and improve the search engines&#8217; visibility.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/monitor-app-store-reviews\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Monitor App Store Reviews in Real-Time\n <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\">05 Respond to the most popular negative mentions<\/h3>\n\n\n\n<p>Replying to negative mentions shows people <strong>you actually care about what customers think.<\/strong><\/p>\n\n\n\n<p>It can make a big difference in how the public views your brand and helps protect your online reputation.<\/p>\n\n\n\n<p>If you <strong>ignore widely seen negative comments, things can snowball fast, <\/strong>and more people may pile on and add to the negativity.<\/p>\n\n\n\n<p>A quick, thoughtful response can stop it early and keep your reputation in a good place.<\/p>\n\n\n\n<p><strong>How to find mentions that can cause a negative reputation?\u00a0<\/strong><\/p>\n\n\n\n<p>A great option is to use a tool that automatically spots and analyzes negative content across social media, news articles, blogs, and other online sources.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8cf35b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8cf35b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"477\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-opinions-twitter-1.png\" alt=\"\" class=\"wp-image-183140\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-opinions-twitter-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-opinions-twitter-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-opinions-twitter-1-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-opinions-twitter-1-248x148.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-negative-opinions-twitter-1-90x54.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The most recent negative mentions of Decathlon detected by Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">How to respond to popular negative mentions? Tips<\/h4>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Reply quickly! When negative content sits unanswered, it can snowball and do more damage to your brand.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Recognize the issue and offer a genuine apology so people see you\u2019re taking ownership.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Skip the copy-paste replies. Personalize your response to show you\u2019re really listening.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Share a clear fix or walk through what you\u2019re doing to make it right.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Be upfront about what you can (and can\u2019t) do. Being transparent helps rebuild trust.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Keep it professional and calm. Don\u2019t get defensive or argumentative, it usually makes things worse.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Once it\u2019s resolved, circle back publicly to close the loop and show you followed through.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">8<\/span>\n                <span class=\"acf-numeric-list__text\">After you respond, keep an eye on things for a few days and be ready to jump back in if needed.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/how-to-respond-to-negative-reviews\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">How to Respond to Negative Reviews? 8 Golden Rules\n <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"false-information\">06 Address false information<\/h3>\n\n\n\n<p>Disinformation can seriously damage a <a href=\"https:\/\/brand24.com\/blog\/company-reputation\/\">company&#8217;s reputation<\/a> online, so it\u2019s important to deal with it before it gains traction.<\/p>\n\n\n\n<p>When you respond to fake news, <strong>stay calm and professional.<\/strong> Getting confrontational can backfire and end up giving the false claims even more attention.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to address false information? Tips<\/h4>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Put together a clear, fact-based response that directly addresses the misinformation. Use credible evidence and accurate details to correct the record and debunk the false claims.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Share your response across the same places where the misinformation is circulating. Use your social media reach to get your message in front of the right people.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">If the misinformation is coming from a specific person, organization, or press release, consider reaching out to them directly and asking for a correction or retraction.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">If the false information is especially harmful or potentially defamatory, it\u2019s worth talking to a lawyer so you understand your options.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Bring in influencers, brand advocates, loyal customers, or past clients who can help spread the accurate info and reinforce your message with positive content.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Make sure you have a crisis communication plan ready so you can respond faster and more effectively next time.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Keep an eye on things as they develop: track where the misinformation shows up and what kind of digital footprint it leaves. You can set up a monitoring project for this purpose.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/crisis-communication\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">What is Crisis Communication? 10-Step Plan With Examples\n\n <\/a><\/p>\n\n\n\n<p><strong>Here&#8217;s how\u00a0Piwik PRO\u00a0uses the Brand24 tool to fight false or deceptive content.<\/strong><\/p>\n\n\n\n<p>Here\u2019s how Piwik PRO uses Brand24 to <strong>push back against false or misleading content.<\/strong><\/p>\n\n\n\n<p>Their team keeps an eye on online mentions of \u201cPiwik PRO\u201d to make sure brand-related information stays accurate and up to date.<\/p>\n\n\n\n<p>When they spot misleading content, like outdated descriptions of what the product can do, <strong>they step in to address it and help stop misinformation<\/strong> from spreading.<\/p>\n\n\n\n<p>Since Piwik PRO prioritizes GDPR compliance, privacy, and data security, inaccurate claims about how the platform collects data can hurt trust and damage credibility with users.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8cfd7e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8cfd7e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"720\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/online-reputation-repair-15.jpeg\" alt=\"X (Twitter) reply - online reputation management by Piwik PRO\" class=\"wp-image-164830\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-15.jpeg 711w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-15-300x304.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-15-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-15-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/online-reputation-repair-15-157x159.jpeg 157w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X (Twitter) reply &#8211; online reputation management by Piwik PRO<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/case-study\/piwik-pro\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Case Study: Piwik PRO&#8217;s Media Monitoring Strategy\n\n <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"positive-reviews\">07 Encourage positive reviews<\/h3>\n\n\n\n<p>Encouraging positive feedback is one of the main strategies online reputation management services use.<\/p>\n\n\n\n<p>Good reviews help boost a brand\u2019s reputation by showing potential customers that others have had great experiences and are happy with what they received.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8d04c0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8d04c0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"190\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-gisou-positive-review-1.png\" alt=\"\" class=\"wp-image-183141\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-gisou-positive-review-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-gisou-positive-review-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-gisou-positive-review-1-300x71.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-gisou-positive-review-1-248x59.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-gisou-positive-review-1-90x21.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of a positive review detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p>They act as <a href=\"https:\/\/brand24.com\/blog\/what-is-social-proof\">social proof<\/a>, helping build customer trust and boost product sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to encourage positive reviews? Tips<\/h4>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Use your social media channels to invite happy customers to share their experiences. Keep the conversation going by engaging regularly so you can build a real community. <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Consider offering a small perk for leaving a review, like a discount or freebie, just make sure it\u2019s ethical and follows each review platform\u2019s rules.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Follow up after a purchase to confirm everything went well. It\u2019s a great moment to encourage satisfied customers to share their positive experience online.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Make it easy to leave a review by sharing direct links to the right platforms and simple, step-by-step instructions.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/how-to-respond-to-positive-reviews\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">How to Respond to Positive Reviews? 8 Golden Rules [2026]\n\n <\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/how-to-collect-customer-feedback\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">How to Collect Customer Feedback? Methods + Pros&#038;Cons\n\n\n <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-assistant\">08 Ask the AI Brand Assistant for help<\/h3>\n\n\n\n<p>A strong strategy is essential for repairing and protecting your brand\u2019s reputation.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/brand-assistant\/\">AI Brand Assistant<\/a> helps you do exactly that, so you can set your brand up for long-term success.<\/p>\n\n\n\n<p>Think of it like ChatGPT, but more brand-focused: it\u2019s built to handle your brand-related questions and give more relevant guidance.<\/p>\n\n\n\n<p>What makes it different is its access to your <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\">social media monitoring<\/a> insights and key <a href=\"https:\/\/brand24.com\/blog\/brand-metrics\/\">brand metrics<\/a>.<\/p>\n\n\n\n<p>That means it understands how your brand is showing up across social platforms and in search results, so it can recommend tips and strategies that match your specific online reputation\u2014based on real performance data.<\/p>\n\n\n\n<p>Here\u2019s how it works:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Enter a prompt like in any other AI chatbot, for example:\u00a0<\/strong><em>Prepare an online reputation repair strategy for ChatGPT and OpenAI.<\/em><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e059f8d0d8a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e059f8d0d8a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-chatgpt-brand-assistant-1.png\" alt=\"\" class=\"wp-image-183142\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-chatgpt-brand-assistant-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-chatgpt-brand-assistant-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-chatgpt-brand-assistant-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-chatgpt-brand-assistant-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/reputation-repair-chatgpt-brand-assistant-1-90x49.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: AI Brand Assistant&#8217;s recommendations for improving ChatGPT&#8217;s reputation<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try AI Brand Assistant for online reputation repair!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=11\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is online reputation repair?<\/h3>\n\n\n\n<p>Online reputation repair is the process of improving how your brand is perceived online after negative mentions, reviews, or content appear. <\/p>\n\n\n\n<p>It involves monitoring conversations, analyzing sentiment and context, and responding to issues to restore trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What causes a negative online reputation?<\/h3>\n\n\n\n<p>A negative reputation is usually caused by bad reviews, poor customer experiences, viral complaints, or misleading information. In many cases, it\u2019s not a single issue but repeated negative feedback that builds over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you know your reputation is getting worse?<\/h3>\n\n\n\n<p>The most common signals are visible in media monitoring and social listening tools. They can be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> a sudden spike in mentions, <\/li>\n\n\n\n<li>an increase in negative sentiment,<\/li>\n\n\n\n<li>or more complaints appearing across multiple channels. <\/li>\n<\/ul>\n\n\n\n<p>Comparing data over time helps you confirm whether the situation is actually escalating.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What tools help with online reputation repair?<\/h3>\n\n\n\n<p>Media monitoring tools like Brand24 help track mentions across multiple sources, detect sentiment changes, and identify important conversations. <\/p>\n\n\n\n<p>They make it easier to react quickly and base decisions on real data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How should you respond to negative mentions?<\/h3>\n\n\n\n<p>Respond quickly, stay professional, and address the issue directly. Acknowledge the problem, provide context or a solution, and avoid generic or defensive replies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the first step in online reputation repair?<\/h3>\n\n\n\n<p>The first step is identifying where the negative content comes from and what caused it. <\/p>\n\n\n\n<p>Without understanding the source and context, it\u2019s difficult to respond effectively or fix the underlying issue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment r\u00e9parer votre r\u00e9putation en ligne ! Dans ce guide, vous apprendrez 8 conseils pratiques pour g\u00e9rer les mention n\u00e9gatifs et y r\u00e9pondre efficacement !<\/p>","protected":false},"author":74,"featured_media":160862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4147],"tags":[],"class_list":["post-160370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-and-crisis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/160370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=160370"}],"version-history":[{"count":47,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/160370\/revisions"}],"predecessor-version":[{"id":183145,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/160370\/revisions\/183145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/160862"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=160370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=160370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=160370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}