{"id":160807,"date":"2026-02-26T14:08:59","date_gmt":"2026-02-26T13:08:59","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=160807"},"modified":"2026-08-31T11:34:03","modified_gmt":"2026-08-31T09:34:03","slug":"outils-danalyse-de-facebook","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/facebook-analytics-tools\/","title":{"rendered":"10 meilleurs outils d'analyse de Facebook \u00e0 utiliser en 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Depuis que Meta a mis fin \u00e0 Facebook Analytics en 2021, trouver une solution de remplacement adapt\u00e9e implique de combiner des outils natifs et des plateformes tierces. J'ai pass\u00e9 les quatre derni\u00e8res semaines \u00e0 comparer les options les plus populaires afin de d\u00e9terminer les points forts de chacune, les indicateurs qu'elles permettent de mesurer et les profils d'utilisateurs auxquels elles conviennent le mieux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici les r\u00e9sultats. Voyons cela de plus pr\u00e8s.<\/p>\n\n\n\n<h2 id=\"facebook-tools-shortlist\" class=\"wp-block-heading\">Les meilleurs outils d'analyse Facebook : s\u00e9lection<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant d'aller plus loin, voici un petit r\u00e9capitulatif : les 10 outils d'analyse Facebook que j'ai test\u00e9s et \u00e9valu\u00e9s, avec le meilleur cas d'utilisation pour chacun d'entre eux.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand24<\/strong>: l'outil id\u00e9al pour l'analyse des sentiments et pour rep\u00e9rer les publications Facebook mention de votre page, qu'elles soient tagu\u00e9es ou non.<\/li>\n\n\n\n<li><strong>Meta Business Suite et Facebook Page Insights<\/strong>: l'outil id\u00e9al pour l'analyse des pages en premi\u00e8re partie, avec des donn\u00e9es d'audience provenant directement de Meta.<\/li>\n\n\n\n<li><strong>Facelift Data Studio<\/strong>: id\u00e9al pour cr\u00e9er des tableaux de bord analytiques hautement personnalis\u00e9s \u00e0 partir d'un large \u00e9ventail d'indicateurs issus des r\u00e9seaux sociaux.<\/li>\n\n\n\n<li><strong>Keyhole<\/strong>: l'outil id\u00e9al pour suivre les hashtags et les discussions li\u00e9es aux campagnes, tout en analysant les performances sur Facebook.<\/li>\n\n\n\n<li><strong>Google Analytics<\/strong>: l'outil id\u00e9al pour \u00e9valuer dans quelle mesure le trafic provenant de Facebook contribue aux conversions.<\/li>\n\n\n\n<li><strong>Sprout Social<\/strong>: l'outil id\u00e9al pour associer les statistiques Facebook \u00e0 la publication de contenu, \u00e0 l'engagement et aux processus de travail en \u00e9quipe.<\/li>\n\n\n\n<li><strong>Karma de la page fan<\/strong>: l'outil id\u00e9al pour transformer les donn\u00e9es des concurrents en id\u00e9es permettant de cr\u00e9er du contenu Facebook plus performant.<\/li>\n\n\n\n<li><strong>Sotrender<\/strong>: l'outil id\u00e9al pour comparer c\u00f4te \u00e0 c\u00f4te les r\u00e9sultats organiques et payants sur Facebook.<\/li>\n\n\n\n<li><strong>Socialinsider<\/strong>: l'outil id\u00e9al pour une analyse d\u00e9taill\u00e9e des vid\u00e9os et des Reels, avec des rapports de performance tr\u00e8s complets.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"besttoolssummary\" class=\"wp-block-heading\">Les 10 meilleurs outils d'analyse Facebook<\/h2>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Outil                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        \u00c0 qui s'adresse-t-il ?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Principales fonctionnalit\u00e9s                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Tarification                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1-e1784021983693.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/brand24.com\/blog\/fr\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Petites entreprises, \u00e9quipes de taille moyenne et agences                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivi Mention, analyse des sentiments, share of voice et analyse concurrentielle                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        A partir de $199\/mois                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/2-1.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/2-1.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/2-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/2-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/2-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/2-1-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Meta Business Suite et Facebook Page Insights                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Les cr\u00e9ateurs ind\u00e9pendants et les petites entreprises                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Statistiques sur la page, indicateurs d'engagement sur les publications, informations d\u00e9mographiques                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Gratuit                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/08\/facelift-datastudio-logo-e1787649056627.png\" class=\"attachment-full size-full\" alt=\"Refonte du logo de Data Studio\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.quintly.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Facelift Data Studio                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Agences, entreprises de taille moyenne et grandes entreprises                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Tableaux de bord personnalisables, analyse comparative avec la concurrence, plus de 500 indicateurs li\u00e9s aux r\u00e9seaux sociaux                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sur mesure                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/keyhole_logo-e1785152415848.png\" class=\"attachment-full size-full\" alt=\"Logo keyhole\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/keyhole.co\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Keyhole                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Petites entreprises, \u00e9quipes marketing et agences                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivi des hashtags, analyse des r\u00e9seaux sociaux en temps r\u00e9el, veille concurrentielle                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sur mesure                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/5-1-e1787649069778.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Google Analytics                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Petites entreprises et \u00e9quipes marketing                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivi du trafic et des conversions, analyse des campagnes UTM, rapports d'attribution multicanal                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Gratuit                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/sprout_social_logo-e1786367454864.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Sprout Social                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c9quipes du march\u00e9 interm\u00e9diaire, \u00e9quipes d'entreprise, agences                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Analyse des performances multicanal, rapports personnalis\u00e9s                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c0 partir de $99\/utilisateur\/mois                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/6-1-e1787649089633.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.fanpagekarma.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Karma de la page fan                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Petites entreprises et agences                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Analyse comparative de la concurrence, \u00e9valuation des performances et comparaison des pages, planification du contenu                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Formule gratuite disponible ; \u00e0 partir de $69 par mois pour des fonctionnalit\u00e9s plus avanc\u00e9es                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">8<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7-1-e1787649099748.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.sotrender.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Sotrender                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c9quipes marketing et agences                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Analyses organiques et payantes, suivi historique des performances                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c0 partir de $80 par mois                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">9<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8-1-e1787649109720.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.socialinsider.io\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Socialinsider                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c9quipes marketing, agences, \u00e9quipes des entreprises de taille moyenne                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Statistiques sur les vid\u00e9os et les Reels, tableaux de bord personnalis\u00e9s                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c0 partir de $99 par mois                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">10<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9-1-e1787649116375.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.oktopost.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Oktopost                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c9quipes de marketing B2B, \u00e9quipes charg\u00e9es du march\u00e9 interm\u00e9diaire, \u00e9quipes charg\u00e9es des grandes entreprises                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivi des conversions et de l'attribution B2B, int\u00e9grations CRM et d'automatisation du marketing, analyse multicanal des r\u00e9seaux sociaux                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c0 partir de $499 par mois                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les statistiques de Facebook en 2026 sont un peu h\u00e9t\u00e9roclites. \u00c9tant donn\u00e9 que <strong>Meta a mis fin \u00e0 l'outil autonome Facebook Analytics<\/strong> En 2021, nous devions jongler entre Business Suite, Page Insights, Ads Manager et des outils tiers pour avoir une vue d'ensemble de la situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les modifications apport\u00e9es aux API et aux politiques de confidentialit\u00e9 ont encore compliqu\u00e9 les choses, car tous les outils ne peuvent pas acc\u00e9der aux m\u00eames donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi le choix de l'outil adapt\u00e9 d\u00e9pend vraiment des statistiques Facebook dont votre \u00e9quipe a le plus besoin. Une fois que vous le savez, il est beaucoup plus facile de r\u00e9duire le champ des possibilit\u00e9s. Voyons cela de plus pr\u00e8s.<\/p>\n\n\n<style>.acf-research-methodology{border:1px solid #ff8c00;border-radius:1.25rem;padding:25px 20px;background-color:rgba(0,0,0,0)}@media(min-width: 768px){.acf-research-methodology{padding:35px 44px}}.acf-research-methodology__header{display:flex;align-items:center;gap:22px;margin-bottom:15px}.acf-research-methodology__icon{color:#ff8c00;display:flex;align-items:center;justify-content:center;flex-shrink:0}.acf-research-methodology__icon svg{width:21px;height:21px}.acf-research-methodology__heading{font-weight:700;font-size:18px;line-height:1.5;margin:0;display:block}.acf-research-methodology__content{color:#22272a;margin:0;line-height:1.75rem}.acf-research-methodology__content p{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.acf-research-methodology__content p{font-size:18px;line-height:30px}}<\/style><div class=\"acf-research-methodology\">\n\t<div class=\"acf-research-methodology__header\">\n\t\t<span class=\"acf-research-methodology__icon\" aria-hidden=\"true\">\n\t\t\t<svg width=\"21\" height=\"21\" viewbox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.49485 2.49604C5.1818 2.49604 2.49604 5.1818 2.49604 8.49485C2.49604 11.8079 5.1818 14.4937 8.49485 14.4937C11.8079 14.4937 14.4937 11.8079 14.4937 8.49485C14.4937 5.1818 11.8079 2.49604 8.49485 2.49604ZM0 8.49485C0 3.80327 3.80327 0 8.49485 0C13.1864 0 16.9897 3.80327 16.9897 8.49485C16.9897 10.3905 16.3688 12.141 15.3193 13.5543L20.6345 18.8695C21.1218 19.3569 21.1218 20.1471 20.6345 20.6345C20.1471 21.1218 19.3569 21.1218 18.8695 20.6345L13.5543 15.3193C12.141 16.3688 10.3905 16.9897 8.49485 16.9897C3.80327 16.9897 0 13.1864 0 8.49485Z\" fill=\"#FF8C00\" \/>\n\t\t\t<\/svg>\n\n\t\t<\/span>\n\t\t<strong class=\"acf-research-methodology__heading\">Pourquoi pouvez-vous faire confiance \u00e0 mes recommandations ?<\/strong>\n\t<\/div>\n\t\t\t<div class=\"acf-research-methodology__content\"><p><span style=\"font-weight: 400\">J'ai pass\u00e9 quatre semaines \u00e0 tester et \u00e0 \u00e9tudier les outils d'analyse Facebook figurant sur cette liste, en les comparant les uns aux autres selon les m\u00eames crit\u00e8res.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Comme Brand24 est notre propre outil, je le connais \u00e9videmment mieux que les autres. J\u2019en ai tenu compte tout au long de cette \u00e9valuation et j\u2019ai appliqu\u00e9 les m\u00eames crit\u00e8res \u00e0 toutes les plateformes.<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">J'ai regard\u00e9 <\/span><b>7 facteurs cl\u00e9s<\/b><span style=\"font-weight: 400\">: prise en charge des indicateurs cl\u00e9s de Facebook, niveau de d\u00e9tail des analyses, int\u00e9gration multicanal, social listening et analyse des sentiments, ad\u00e9quation avec diff\u00e9rents types d\u2019entreprises, rapports et notori\u00e9t\u00e9 sur le march\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400\">J'ai \u00e9galement consult\u00e9 les avis publics et les commentaires des utilisateurs afin de voir en quoi mon exp\u00e9rience correspondait ou diff\u00e9rait de ce que disaient les autres utilisateurs.<\/span><\/p>\n<\/div>\n\t<\/div>\n\n\n\n<h3 id=\"brand24\" class=\"wp-block-heading\"><strong>01 Brand24<\/strong><\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid #d4e5dc;width:50%;flex-grow:1}@media(min-width: 768px){.b24-reviews__item{width:auto;padding-left:30px;padding-right:26px}}@media(max-width: 991px){.b24-reviews__item:nth-child(3),.b24-reviews__item:nth-child(5){border-left:none;padding-left:0}}.b24-reviews__item:first-child{border-left:none;padding-left:0}.b24-reviews__item:last-child{padding-right:0}.b24-reviews__icon svg{max-height:19px}.b24-reviews__rating,.b24-reviews__icon{margin-bottom:12px;text-align:left}.b24-reviews__stars-wrapper{position:relative;display:inline-block;width:103px;height:16px}.b24-reviews__stars-bg{position:absolute;top:0;left:0;width:100%;height:100%;color:#c6d6ce}.b24-reviews__stars-bg svg{display:block;width:100%;height:100%}.b24-reviews__stars-fg{position:absolute;top:0;left:0;height:100%;overflow:hidden;color:#ffae00;white-space:nowrap}.b24-reviews__stars-fg svg{display:block;width:103px;height:16px}.b24-reviews__text p{margin:0;font-size:14px !important;line-height:20px !important}@media(min-width: 768px){.b24-reviews__text p{font-size:16px !important;line-height:22px !important}}.b24-reviews__meta{display:flex;flex-direction:column;gap:5px}.b24-reviews__author{font-weight:700;font-size:18px;color:#000}.b24-reviews__subtext{font-size:14px;color:#7d8682}.b24-reviews__footer{margin-top:40px;text-align:center}.b24-reviews__button{display:inline-block;padding:12px 24px;background-color:#00ef88;color:#000;font-weight:600;border-radius:30px;text-decoration:none;transition:background-color .3s ease}.b24-reviews__button:hover{background-color:#4bffae;text-decoration:none}.b24-reviews--light{background-color:#fff}.b24-reviews--dark{background-color:#000;color:#fff}.b24-reviews--dark .b24-reviews__icon svg path{fill:#fff}.b24-reviews--dark .b24-reviews__text p{color:#fff}<\/style><div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"46 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" 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15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 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0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong> \u2013 G2 (356 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 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9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong> \u2013 Capterra (255 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 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                                                                       <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>14 jours<\/strong> essai gratuit disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\">De <strong>$199\/mois<\/strong><\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Brand24 est un logiciel tout-en-un&nbsp;<a href=\"https:\/\/brand24.com\/blog\/fr\/surveillance-des-medias-sociaux\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media monitoring<\/a>&nbsp;un outil qui recense les publications Facebook mention, qu'elles soient tagu\u00e9es ou non, et vous pr\u00e9sente les donn\u00e9es qui les sous-tendent : volume, port\u00e9e, engagement, sentiment, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre des activit\u00e9s marketing quotidiennes, cet outil s'av\u00e8re utile pour suivre les campagnes, surveiller la r\u00e9putation, identifier les th\u00e8mes r\u00e9currents et rep\u00e9rer les conversations qui, sans cela, passeraient facilement inaper\u00e7ues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi ai-je choisi Brand24 ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je connais bien Brand24, bien s\u00fbr, mais sa pr\u00e9sence dans cette liste tient avant tout \u00e0 ce qu\u2019il apporte en plus des outils m\u00e9tier natifs de Meta.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><strong>Surveillance du Mention<\/strong><\/strong>: piste <a href=\"https:\/\/brand24.com\/blog\/fr\/facebook-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"Facebook mentions\">Facebook mentions<\/a> sur l'ensemble de votre page, y compris les balises mention qui ne sont pas directement associ\u00e9es \u00e0 une balise.<\/li>\n\n\n\n<li><strong>Analyse des sentiments<\/strong>: observez comment les gens r\u00e9agissent \u00e0 votre marque au fil du temps et identifiez rapidement les changements de perception.<\/li>\n\n\n\n<li><strong>Part de voix<\/strong>: comparez votre visibilit\u00e9 sur Facebook \u00e0 celle de vos concurrents pour voir qui attire le plus l'attention.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>Couverture des sources et int\u00e9grations<\/strong>: Facebook, Instagram, LinkedIn, YouTube, X (Twitter), TikTok, Reddit, Quora, Telegram, Twitch, actualit\u00e9s, blogs, forums, avis, lettres d'information, podcasts, etc.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9de0734f542&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9de0734f542\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"607\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_brand24-1140x607.jpg\" alt=\"brand24 - Outils d&#039;analyse de Facebook\" class=\"wp-image-177986\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_brand24-1140x607.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_brand24-750x400.jpg 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_brand24-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_brand24-300x160.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_brand24-248x132.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivi en temps r\u00e9el des mol\u00e9cules mention marqu\u00e9es et non marqu\u00e9es<\/li>\n\n\n\n<li>Int\u00e9gr\u00e9 et aliment\u00e9 par l'IA <a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments-sur-facebook\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Sentiment sur Facebook<\/a><a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments-sur-facebook\/\"> l'analyse<\/a><\/li>\n\n\n\n<li>Indicateurs Share of voice et brand awareness<\/li>\n\n\n\n<li>Surveillance multiplateforme avec des rapports et des fonctionnalit\u00e9s d'analyse bas\u00e9s sur l'IA<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pas de fonctionnalit\u00e9s de planification ni de publication<\/li>\n\n\n\n<li>Ne remplace pas les outils natifs destin\u00e9s \u00e0 mesurer les performances des pages et des publicit\u00e9s de premi\u00e8re partie<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Brand24 est la solution id\u00e9ale pour les moyennes et grandes entreprises qui souhaitent suivre les discussions sur Facebook concernant leur marque sur l'ensemble du Web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour moi, ce qui compte le plus, c'est <strong>rep\u00e9rer les \u00e9l\u00e9ments mention non balis\u00e9s et les replacer dans leur contexte<\/strong> en fonction du sentiment, des th\u00e8mes abord\u00e9s et de la visibilit\u00e9 des concurrents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je l\u2019associerais aux outils natifs de Meta : Meta pour les indicateurs relatifs \u00e0 la page et aux publicit\u00e9s de premi\u00e8re main, et Brand24 pour avoir une vision plus globale des \u00e9changes. De cette mani\u00e8re, vous obtenez une vue d\u2019ensemble compl\u00e8te de ce qui se passe sur votre page Facebook et en dehors de celle-ci.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez le meilleur outil d'analyse de Facebook !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=135\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"metanativetools\" class=\"wp-block-heading\"><strong>02 Outils natifs (Meta Business Suite <\/strong> &amp; Facebook Page Insights)<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Gratuit<\/strong><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Gratuit<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aucune campagne marketing ne saurait \u00eatre compl\u00e8te sans l'utilisation des outils d'analyse natifs de Facebook propos\u00e9s par Meta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il en existe deux : Meta Business Suite et Facebook Page Insights. Leurs fonctionnalit\u00e9s se recoupent parfois, mais elles sont utiles pour des t\u00e2ches l\u00e9g\u00e8rement diff\u00e9rentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les statistiques de la page Facebook sont tr\u00e8s pratiques pour effectuer des analyses rapides des performances de votre page, de votre audience et de vos contenus.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta Business Suite va encore plus loin en associant des analyses plus d\u00e9taill\u00e9es \u00e0 des outils de publication, de gestion de la bo\u00eete de r\u00e9ception et d'administration, tant pour Facebook que pour Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi recommanderais-je les outils natifs de Meta ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est simple : les donn\u00e9es proviennent directement de Meta. Pour les indicateurs tels que la port\u00e9e, l'engagement et les donn\u00e9es d\u00e9mographiques de l'audience, Meta vous fournit les chiffres de premi\u00e8re main dont vous aurez besoin pour \u00e9tablir votre base de r\u00e9f\u00e9rence.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Indicateurs relatifs aux pages et au contenu de premi\u00e8re partie<\/strong>: v\u00e9rifiez la port\u00e9e, l'engagement, le nombre d'abonn\u00e9s et de visites, et identifiez les publications qui suscitent le plus d'int\u00e9r\u00eat.<\/li>\n\n\n\n<li><strong>Connaissance du public<\/strong>: d\u00e9couvrez-en davantage sur les personnes qui suivent votre page, notamment leur \u00e2ge, leur sexe et leur lieu de r\u00e9sidence.<\/li>\n\n\n\n<li><strong>Facebook et Instagram en un seul endroit<\/strong>: comparez les performances des deux plateformes dans Meta Business Suite, puis planifiez, publiez et g\u00e9rez votre contenu depuis un seul et m\u00eame tableau de bord.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>Couverture des sources et int\u00e9grations<\/strong>: Les outils natifs ne s'int\u00e8grent pas \u00e0 des outils et sources externes autres que Facebook et Instagram.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9de0735108f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9de0735108f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"425\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/facebook-analytics-tools-meta-insights-dashboard.png\" alt=\"Tableau de bord Facebook Insights\" class=\"wp-image-160816\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-meta-insights-dashboard.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-meta-insights-dashboard-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-meta-insights-dashboard-248x105.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Facebook Insights. Les plateformes m\u00e9ta-natives devraient \u00eatre soutenues par des outils d'analyse Facebook externes.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enti\u00e8rement gratuit et int\u00e9gr\u00e9 directement \u00e0 Facebook<\/li>\n\n\n\n<li>Couvre les indicateurs cl\u00e9s relatifs aux pages, au contenu et \u00e0 l'audience<\/li>\n\n\n\n<li>Un point de d\u00e9part simple pour identifier les contenus les plus performants<\/li>\n\n\n\n<li>Meta Business Suite regroupe les outils d'analyse de Facebook et d'Instagram<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Champ d'application limit\u00e9, car il ne suit que les donn\u00e9es de votre propre page<\/li>\n\n\n\n<li>Ne vous offre pas une vue multiplateforme au-del\u00e0 de l'\u00e9cosyst\u00e8me de Meta<\/li>\n\n\n\n<li>Pas d'analyses avanc\u00e9es telles que l'analyse des sentiments<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je trouve que les outils d'analyse int\u00e9gr\u00e9s \u00e0 Facebook sont id\u00e9aux pour les petites entreprises ou les particuliers qui recherchent un moyen simple et gratuit d'avoir une vue d'ensemble des performances de leur page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les marques et les agences en pleine croissance, elles deviendront rapidement trop restrictives.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mon conseil ? Commencez par utiliser les outils d'analyse int\u00e9gr\u00e9s, puis associez-les \u00e0 un autre outil \u00e0 mesure que votre page et votre audience se d\u00e9veloppent au fil du temps.<\/p>\n\n\n\n<h3 id=\"facelift\" class=\"wp-block-heading\">03 Facelift Data Studio<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path 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0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong> - G2 (68 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"46 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 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                             <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong> - Capterra (8 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 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style=\"font-weight: 400\"><b>Essai gratuit de 7 jours<\/b><\/span><span style=\"font-weight: 400\"> disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>Tarification personnalis\u00e9e<\/strong> sur demande<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Facelift Data Studio (anciennement Quintly) est une excellente solution si vous souhaitez approfondir vos analyses Facebook.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 des tableaux de bord personnalisables et \u00e0 l'acc\u00e8s \u00e0 plus de 500 indicateurs, vous pouvez cr\u00e9er des rapports d\u00e9taill\u00e9s sur vos propres performances, les comparer \u00e0 celles de vos concurrents et regrouper les donn\u00e9es Facebook avec celles de vos autres r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi ai-je choisi Facelift Data Studio ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui me frappe le plus, c'est la flexibilit\u00e9. Au lieu de travailler avec un ensemble de rapports pr\u00e9d\u00e9finis, vous pouvez choisir les indicateurs qui comptent pour votre \u00e9quipe et cr\u00e9er des tableaux de bord autour de ceux-ci.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tableaux de bord personnalisables<\/strong>: faites votre choix parmi plus de 500 indicateurs et cr\u00e9ez des rapports en fonction des KPI Facebook que vous souhaitez suivre.<\/li>\n\n\n\n<li><strong>Reporting multicanal<\/strong>: analysez Facebook en parall\u00e8le de vos autres r\u00e9seaux sociaux, plut\u00f4t que de g\u00e9n\u00e9rer des rapports distincts pour chacun d'entre eux.<\/li>\n\n\n\n<li><strong>Int\u00e9grations BI<\/strong>: connectez vos donn\u00e9es \u00e0 des outils tels que Looker Studio, BigQuery, Tableau et Brandwatch Vizia pour b\u00e9n\u00e9ficier de rapports plus avanc\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>Couverture des sources et int\u00e9grations<\/strong>: Facebook, Instagram, YouTube, X\/Twitter, LinkedIn, Snapchat, TikTok, Google Data Studio (Looker Studio), Google BigQuery, Tableau et Brandwatch Vizia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9de07352a7a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9de07352a7a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"872\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_facelift_data_studio-1140x872.jpg\" alt=\"Facelift data studio pour l&#039;analyse de Facebook\" class=\"wp-image-177987\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_facelift_data_studio-1140x872.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_facelift_data_studio-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_facelift_data_studio-300x230.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_facelift_data_studio-208x159.jpg 208w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_facelift_data_studio.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Facelift Data Studio<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tableaux de bord enti\u00e8rement personnalisables<\/li>\n\n\n\n<li>Acc\u00e8s \u00e0 plus de 500 indicateurs li\u00e9s aux r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Analyse comparative approfondie de la concurrence<\/li>\n\n\n\n<li>Int\u00e9grations utiles pour une analyse plus pouss\u00e9e des donn\u00e9es<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Co\u00fbteux par rapport \u00e0 des outils d'analyse des r\u00e9seaux sociaux plus simples<\/li>\n\n\n\n<li>Le nombre d'indicateurs et d'options de personnalisation peut rendre l'apprentissage difficile au d\u00e9but<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je pense que Facelift Data Studio est un excellent choix pour les agences et les grandes entreprises qui ont besoin d'analyses Facebook tr\u00e8s d\u00e9taill\u00e9es et personnalisables, ainsi que d'un suivi multiplateforme.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sa richesse fonctionnelle a un co\u00fbt (tant en termes de prix que de complexit\u00e9) ; les petites \u00e9quipes ou les d\u00e9butants pourraient donc le trouver trop on\u00e9reux et trop difficile \u00e0 ma\u00eetriser pour leurs besoins.<\/p>\n\n\n\n<h3 id=\"keyhole\" class=\"wp-block-heading\"><strong>04 Keyhole<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"43 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" 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6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.3\/5<\/strong> - G2 (70 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"50 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 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12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>5\/5<\/strong> - Capterra (2 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 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                                                                       <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><b>Version de d\u00e9monstration gratuite<\/b><\/span><span style=\"font-weight: 400\"> disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Prix sur demande<\/strong><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Keyhole est une bonne solution si vous souhaitez suivre les performances de votre page Facebook tout en surveillant de pr\u00e8s vos concurrents, les hashtags et les discussions autour de votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez l'utiliser pour comparer votre page \u00e0 celles de vos concurrents, suivre l'\u00e9volution de l'engagement au fil du temps et croiser les donn\u00e9es Facebook actuelles avec les performances pass\u00e9es afin d'identifier ce qui gagne ou perd en popularit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le plan de base donne acc\u00e8s aux donn\u00e9es analytiques pour Twitter, Instagram et Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si l'ampleur de votre activit\u00e9 et de vos mentions sociaux augmente (c'est-\u00e0-dire si votre campagne est couronn\u00e9e de succ\u00e8s), le co\u00fbt des cr\u00e9dits suppl\u00e9mentaires sera probablement plus \u00e9lev\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi ai-je choisi Keyhole ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui me frappe particuli\u00e8rement, c'est la combinaison entre l'analyse et la veille des r\u00e9seaux sociaux. Vous n'\u00eates pas limit\u00e9 \u00e0 l'analyse des performances de votre propre page : vous pouvez \u00e9galement suivre vos concurrents, des mots-cl\u00e9s et des hashtags depuis la m\u00eame plateforme.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyses en temps r\u00e9el et historiques<\/strong>: suivre les performances actuelles tout en analysant les donn\u00e9es historiques afin d'identifier les tendances \u00e0 long terme.<\/li>\n\n\n\n<li><strong>Suivi des hashtags et des mots-cl\u00e9s<\/strong>: suivez les conversations pertinentes sur Facebook et identifiez les sujets qui suscitent le plus d'int\u00e9r\u00eat.<\/li>\n\n\n\n<li><strong>Recommandations en mati\u00e8re de performances<\/strong>: utilisez les outils d'analyse de Keyhole pour identifier les possibilit\u00e9s d'am\u00e9liorer l'engagement et les performances du contenu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>Couverture des sources et int\u00e9grations<\/strong>: Facebook, Instagram, X (Twitter), LinkedIn, YouTube, les actualit\u00e9s, les blogs et les forums.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9de073543f3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9de073543f3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"498\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/facebook-analytics-tools-keyhole-dashboard.png\" alt=\"Tableau de bord Keyhole\" class=\"wp-image-160818\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-keyhole-dashboard.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-keyhole-dashboard-300x149.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-keyhole-dashboard-248x124.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Keyhole.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Permet de suivre plusieurs r\u00e9seaux sociaux \u00e0 partir d'un seul tableau de bord<\/li>\n\n\n\n<li>Moniteurs <a href=\"https:\/\/brand24.com\/blog\/fr\/comment-utiliser-les-hashtags-sur-facebook\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hashtags Facebook<\/a> et mots-cl\u00e9s<\/li>\n\n\n\n<li>Donn\u00e9es de performance en temps r\u00e9el et historiques<\/li>\n\n\n\n<li>Mesure votre performance sur Facebook par rapport \u00e0 vos concurrents<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La tarification au cr\u00e9dit peut s'av\u00e9rer co\u00fbteuse \u00e0 mesure que votre volume de surveillance augmente<\/li>\n\n\n\n<li>Les r\u00e9seaux sociaux importants tels que LinkedIn, TikTok et YouTube n\u00e9cessitent un forfait plus on\u00e9reux.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Personnellement, j\u2019utilise Keyhole lorsque je m\u00e8ne une campagne et que je souhaite suivre trois \u00e9l\u00e9ments \u00e0 la fois : mes propres performances, l\u2019activit\u00e9 de mes concurrents et les discussions autour du sujet. C\u2019est l\u00e0 que cet outil me semble le plus utile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je serais toutefois moins enthousiaste \u00e0 l'id\u00e9e de l'utiliser pour une surveillance en continu, car le syst\u00e8me de tarification par cr\u00e9dits peut rendre une campagne qui prend de l'ampleur plus co\u00fbteuse que pr\u00e9vu.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#eeffee\"><strong>Lire la suite :<\/strong> <strong><a href=\"https:\/\/brand24.com\/blog\/fr\/alternative-a-google-alerts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Keyhole alternatives<\/a><\/strong><\/p>\n\n\n\n<h3 id=\"googleanalytics\" class=\"wp-block-heading\"><strong>05 Google Analytics<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Gratuit<\/strong><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Gratuit<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pas besoin de te frotter les yeux.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si, \u00e0 premi\u00e8re vue, Google Analytics 4 ne semble pas \u00eatre le choix id\u00e9al pour les r\u00e9seaux sociaux, il peut s'av\u00e9rer un compl\u00e9ment tr\u00e8s utile \u00e0 votre bo\u00eete \u00e0 outils d'analyse Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme vous le savez sans doute, Google Analytics est une plateforme d'analyse gratuite qui recueille de nombreuses donn\u00e9es et suit le trafic des sites web, des applications mobiles et des \u00e9v\u00e9nements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comment l'utiliser pour vos analyses Facebook ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En g\u00e9n\u00e9ral, les marques et les entreprises consid\u00e8rent Facebook comme un canal de marketing indirect. En d'autres termes, Facebook ne sert que d'\u00e9tape interm\u00e9diaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi ? Parce que l'objectif final \u2013 la conversion \u2013 se produit g\u00e9n\u00e9ralement sur le site web. Et c'est l\u00e0 que GA4 entre en jeu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce aux param\u00e8tres UTM et aux rapports personnalis\u00e9s de Google Analytics, vous pouvez <strong>suivre les parcours de conversion depuis Facebook<\/strong> et d\u00e9couvrez quel r\u00f4le joue la plateforme dans votre entonnoir de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement \u00e9valuer la qualit\u00e9 de votre trafic Facebook \u00e0 l'aide d'indicateurs tels que le temps d'engagement, le nombre de sessions et le nombre de pages vues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et si vous souhaitez approfondir le sujet, vous trouverez de nombreux tutoriels et guides expliquant comment personnaliser Google Analytics en fonction de vos besoins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi ai-je choisi Google Analytics ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, l'engagement sur Facebook ne refl\u00e8te qu'une partie de la r\u00e9alit\u00e9. Si votre strat\u00e9gie de contenu ou votre campagne vise \u00e0 g\u00e9n\u00e9rer du trafic, des prospects ou des ventes, je recommanderais d'int\u00e9grer GA4 \u00e0 votre strat\u00e9gie afin de v\u00e9rifier si ces clics se traduisent par quelque chose de concret.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Suivi du trafic et des conversions<\/strong>: d\u00e9couvrez quelle part du trafic de votre site provient de Facebook et ce que font ces visiteurs une fois qu'ils y acc\u00e8dent.<\/li>\n\n\n\n<li><strong>Suivi des campagnes UTM<\/strong>: ajoutez des balises \u00e0 vos liens Facebook pour comparer des publications, des campagnes ou des publicit\u00e9s individuelles et identifier celles qui g\u00e9n\u00e8rent les meilleurs r\u00e9sultats.<\/li>\n\n\n\n<li><strong>Analyse du parcours de conversion<\/strong>: comprendre \u00e0 quelle \u00e9tape du parcours client Facebook intervient avant un achat, une inscription ou toute autre action cl\u00e9.<\/li>\n\n\n\n<li><strong>Analyse de la qualit\u00e9 du trafic<\/strong>: comparez les visiteurs de Facebook \u00e0 ceux des autres canaux \u00e0 l'aide d'indicateurs tels que l'engagement, le nombre de sessions et le nombre de pages vues.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>Couverture des sources et int\u00e9grations<\/strong>: Google Analytics collecte principalement des donn\u00e9es provenant de votre site web et\/ou de votre application mobile. Facebook et les autres r\u00e9seaux sociaux peuvent \u00eatre suivis gr\u00e2ce au trafic de r\u00e9f\u00e9rence et aux liens dot\u00e9s de param\u00e8tres UTM.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9de07355cc1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9de07355cc1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"648\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_google_analytics-1140x648.jpg\" alt=\"google analytics peut \u00e9galement \u00eatre un outil d&#039;analyse de Facebook\" class=\"wp-image-177988\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_google_analytics-1140x648.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_google_analytics-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_google_analytics-300x171.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_google_analytics-248x141.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/facebook_analytics_tools_google_analytics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Google Analytics<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enti\u00e8rement gratuit<\/li>\n\n\n\n<li>Relie vos campagnes Facebook \u00e0 vos r\u00e9sultats commerciaux, ce qui vous permet de mesurer le retour sur investissement (ROI) de vos actions sur les r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Permet de replacer Facebook dans le contexte de votre entonnoir de conversion global<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il ne s'agit pas d'un outil d\u00e9di\u00e9 \u00e0 Facebook, il n'affichera donc pas de mesures in-applicables telles que l'engagement des posts ou la croissance du nombre d'adeptes.&nbsp;<\/li>\n\n\n\n<li>La configuration des param\u00e8tres et des objectifs UTM peut s'av\u00e9rer difficile et fastidieuse pour ceux qui ne sont pas familiaris\u00e9s avec l'analyse d'audience.<\/li>\n\n\n\n<li>Il faut parfois un certain temps pour se familiariser avec l'interface de GA4<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Personnellement, je n'utiliserais pas Google Analytics comme outil principal d'analyse de Facebook, mais je l'utiliserais presque toujours en compl\u00e9ment d'un autre outil.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook me permet de savoir si les utilisateurs ont cliqu\u00e9. GA4 aide \u00e0 r\u00e9pondre \u00e0 une question bien plus importante : que s'est-il pass\u00e9 apr\u00e8s le clic ?<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Commencez d\u00e8s maintenant \u00e0 analyser vos statistiques Facebook gratuitement !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=135\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"sproutsocial\" class=\"wp-block-heading\"><strong>06 Sprout Social<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong> \u2013 G2 (6 871 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong> \u2013 Capterra (608 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>30 jours<\/strong> essai gratuit disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>\u00c0 partir de ~$99\/mois<\/strong> par utilisateur<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sprout Social vous permet de g\u00e9rer plusieurs pages Facebook, de regrouper les messages et les commentaires dans une seule bo\u00eete de r\u00e9ception, de programmer la publication de contenus et d'analyser les performances parall\u00e8lement \u00e0 celles de vos autres r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi ai-je choisi Sprout Social ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour moi, l'un des principaux atouts de Sprout Social r\u00e9side dans sa fonctionnalit\u00e9 de cr\u00e9ation de rapports. Elle est d\u00e9j\u00e0 excellente dans sa version de base, mais pour des fonctionnalit\u00e9s encore plus avanc\u00e9es, <a href=\"https:\/\/brand24.com\/blog\/fr\/rapport-danalyse-de-facebook\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Rapports d'analyse de Facebook<\/a>, vous pouvez acc\u00e9der \u00e0 la page Premium.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyses avanc\u00e9es<\/strong>: cr\u00e9ez des rapports personnalis\u00e9s autour des indicateurs cl\u00e9s qui comptent pour votre \u00e9quipe et partagez-les avec les parties prenantes.<\/li>\n\n\n\n<li><strong>Bo\u00eete de r\u00e9ception intelligente<\/strong>: rassemblez en un seul endroit les commentaires, les publications, les messages priv\u00e9s, les avis et les commentaires sur les publicit\u00e9s de Facebook.<\/li>\n\n\n\n<li><strong>Planification et publication de contenu<\/strong>: programmez vos publications Facebook en m\u00eame temps que celles de vos autres r\u00e9seaux sociaux et g\u00e9rez vos campagnes \u00e0 partir d'un seul calendrier.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>Couverture des sources et int\u00e9grations<\/strong>: Facebook, Instagram, Threads, LinkedIn, TikTok, X (Twitter), YouTube, Pinterest, Bluesky, Facebook Messenger, WhatsApp, les sites d'actualit\u00e9s, les blogs et les sites d'avis.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9de0735793c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9de0735793c\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"453\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/facebook-analytics-tools-sprout-social-dashboard-1.png\" alt=\"Tableau de bord Sprout Social\" class=\"wp-image-160838\" style=\"width:840px;height:380px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-sprout-social-dashboard-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-sprout-social-dashboard-1-300x136.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-sprout-social-dashboard-1-248x112.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Sprout Social.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un outil tout-en-un pour g\u00e9rer ensemble Facebook et d'autres comptes de m\u00e9dias sociaux<\/li>\n\n\n\n<li>Bo\u00eete de r\u00e9ception intelligente qui rassemble tous vos commentaires et messages Facebook en un seul endroit<\/li>\n\n\n\n<li>Une planification de contenu qui vous aide \u00e0 programmer vos publications et vos campagnes \u00e0 l'avance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il peut devenir tr\u00e8s co\u00fbteux, surtout si vous ajoutez des profils sociaux ou si vous avez besoin de fonctions avanc\u00e9es.<\/li>\n\n\n\n<li>Les fonctionnalit\u00e9s essentielles, telles que le social listening complet, ne sont disponibles qu'avec les forfaits les plus chers.<\/li>\n\n\n\n<li>C'est sans doute excessif si Facebook est le seul canal que vous avez \u00e0 g\u00e9rer<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, Sprout Social est particuli\u00e8rement adapt\u00e9 aux grandes entreprises et aux agences qui ont besoin de g\u00e9rer et d'analyser plusieurs profils sur les r\u00e9seaux sociaux (y compris Facebook) \u00e0 partir d'une seule plateforme centralis\u00e9e.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son co\u00fbt \u00e9lev\u00e9 et ses nombreuses fonctionnalit\u00e9s peuvent s'av\u00e9rer excessifs pour les petites entreprises ou celles qui se concentrent exclusivement sur Facebook.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#eeffee\"><strong>Lire la suite :<\/strong> <strong><a href=\"https:\/\/brand24.com\/blog\/fr\/alternative-a-google-alerts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Sprout Social alternatives<\/a><\/strong><\/p>\n\n\n\n<h3 id=\"fanpagekarma\" class=\"wp-block-heading\"><strong>07 Karma de la page fan<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong> \u2013 G2 (130 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong> \u2013 Capterra (13 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>14 jours<\/strong> essai gratuit disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Plan gratuit disponible<\/strong>, \u00e0 partir de <strong>$69 par mois<\/strong> pour b\u00e9n\u00e9ficier de fonctionnalit\u00e9s plus avanc\u00e9es<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Fanpage Karma est un outil d'analyse Facebook peu connu qui offre un nombre assez impressionnant de fonctionnalit\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus des analyses habituelles, cet outil vous aide \u00e0 identifier les meilleurs horaires de publication, les formats les plus adapt\u00e9s, les mots-cl\u00e9s les plus efficaces et les publications les plus performantes. Vous pouvez \u00e9galement l\u2019utiliser pour la planification de contenu, la gestion de communaut\u00e9, la cr\u00e9ation de rapports et les analyses de base de type \u00ab social listening \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et le meilleur dans tout \u00e7a ? Chaque utilisateur peut consulter certains de ses outils d'analyse Facebook gratuits, tels que le score de performance, les comparaisons avec la concurrence et l'indice des r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi ai-je choisi Fanpage Karma ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'appr\u00e9cie que l'analyse de la concurrence soit int\u00e9gr\u00e9e au processus quotidien d'analyse des donn\u00e9es. Au lieu de vous limiter \u00e0 vos propres chiffres, vous pouvez rapidement comparer les performances de votre page \u00e0 celles de marques similaires et vous appuyer sur ces informations pour planifier vos prochaines publications.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimisation du contenu<\/strong>: identifiez les meilleurs moments pour publier, les formats les plus adapt\u00e9s, les mots-cl\u00e9s les plus efficaces, ainsi que les publications les plus performantes et celles qui le sont le moins.<\/li>\n\n\n\n<li><strong>Rapports personnalis\u00e9s<\/strong>: cr\u00e9ez des rapports \u00e0 partir des indicateurs qui vous int\u00e9ressent et comparez les performances de Facebook sur diff\u00e9rentes p\u00e9riodes.<\/li>\n\n\n\n<li><strong>Outils d'analyse gratuits<\/strong>: utilisez certaines fonctionnalit\u00e9s d'analyse de Facebook sans vous engager dans un abonnement payant.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>Couverture des sources et int\u00e9grations<\/strong>: Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, Bluesky et YouTube.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9de0735934c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9de0735934c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"469\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/facebook-analytics-tools-fanpage-karma-dashboard.png\" alt=\"Tableau de bord de Fanpage Karma pour illustrer cet outil d&#039;analyse de Facebook\" class=\"wp-image-160821\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-fanpage-karma-dashboard.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-fanpage-karma-dashboard-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-fanpage-karma-dashboard-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-fanpage-karma-dashboard-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-fanpage-karma-dashboard-248x116.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Fanpage Karma.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Permet d'identifier les meilleurs horaires de publication, formats et contenus<\/li>\n\n\n\n<li>Analyse comparative approfondie de la concurrence<\/li>\n\n\n\n<li>Allie analyse de donn\u00e9es, publication et gestion de communaut\u00e9<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impr\u00e9cisions occasionnelles lors de la collecte de donn\u00e9es sur Facebook<\/li>\n\n\n\n<li>Les mesures et les mises \u00e0 jour ne sont pas toujours instantan\u00e9es, il se peut donc que vous deviez attendre pour voir les derniers changements dans les statistiques de votre page.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Personnellement, j'utiliserais Fanpage Karma lorsque j'ai besoin d'inspiration \u00e9tay\u00e9e par des donn\u00e9es sur la concurrence. Voir quels formats et quels sujets fonctionnent pour des pages similaires m'apporte beaucoup plus de contexte que de simplement observer les fluctuations de mon propre engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi je recommande Fanpage Karma aux petites \u00e9quipes et aux agences qui souhaitent surveiller de plus pr\u00e8s leurs concurrents sans se lancer d'embl\u00e9e dans une plateforme d'analyse trop complexe.<\/p>\n\n\n\n<h3 id=\"sotrender\" class=\"wp-block-heading\"><strong>08 Sotrender<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"48 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 96%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.8\/5<\/strong> \u2013 G2 (117 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong> \u2013 Capterra (33 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>7 jours<\/strong> essai gratuit disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $80<\/strong> par mois<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sotrender est largement consid\u00e9r\u00e9 comme l'un des meilleurs outils d'analyse de Facebook \u2013 et je ne peux qu'\u00eatre d'accord.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il rassemble les donn\u00e9es actuelles et historiques de Facebook dans un tableau de bord unique, vous permet de comparer vos r\u00e9sultats \u00e0 ceux de vos concurrents et assure \u00e9galement le suivi des indicateurs publicitaires tels que le CPC et le CPM.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi ai-je choisi Sotrender ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce que j'appr\u00e9cie ici, c'est que les performances des publicit\u00e9s payantes et du r\u00e9f\u00e9rencement naturel sont pr\u00e9sent\u00e9es c\u00f4te \u00e0 c\u00f4te. Si vous diffusez \u00e0 la fois du contenu sur Facebook et des publicit\u00e9s Meta, vous pouvez visualiser ces deux volets de votre strat\u00e9gie sans avoir \u00e0 passer d'un rapport \u00e0 l'autre.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyse des performances organiques<\/strong>: suivre la port\u00e9e, les tendances en mati\u00e8re d'engagement, l'activit\u00e9 du public et les performances des contenus au fil du temps.<\/li>\n\n\n\n<li><strong>Donn\u00e9es historiques<\/strong>: ne vous limitez pas aux r\u00e9sultats actuels, mais cherchez \u00e0 identifier les tendances \u00e0 long terme et les variations saisonni\u00e8res.<\/li>\n\n\n\n<li><strong>Analyses des publicit\u00e9s Facebook<\/strong>: analyser les performances des publicit\u00e9s payantes, notamment le CPC, le CPM, les clics et d'autres indicateurs de campagne. Sotrender propose \u00e9galement un module compl\u00e9mentaire d\u00e9di\u00e9 \u00e0 l'optimisation des publicit\u00e9s Meta.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>Couverture des sources et int\u00e9grations<\/strong>: Facebook, Instagram, LinkedIn, YouTube, TikTok et X (Twitter).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9de0735ace0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9de0735ace0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"418\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/facebook-analytics-tools-sotrender-dashboard.png\" alt=\"Tableau de bord Sotrender\" class=\"wp-image-160822\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-sotrender-dashboard.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-sotrender-dashboard-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-sotrender-dashboard-248x104.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Sotrender.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fournit des analyses riches sur Facebook, Instagram, LinkedIn et YouTube dans un seul tableau de bord.<\/li>\n\n\n\n<li>Affiche les statistiques actuelles et les tendances historiques, ce qui vous aide \u00e0 suivre votre \u00e9volution. <a href=\"https:\/\/brand24.com\/blog\/fr\/performance-sur-facebook\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Performances sur Facebook<\/a> dans le temps et de rep\u00e9rer les tendances<\/li>\n\n\n\n<li>Suivi des param\u00e8tres de vos publicit\u00e9s Facebook (CPC, CPM, etc.) en plus de l'engagement organique<\/li>\n\n\n\n<li>G\u00e9n\u00e8re des rapports au format PDF, PPTX et XLS pr\u00eats \u00e0 l'emploi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les possibilit\u00e9s de personnalisation des rapports sont quelque peu limit\u00e9es ; il se peut donc que vous ne puissiez pas adapter chaque rapport exactement \u00e0 vos besoins<\/li>\n\n\n\n<li>La quantit\u00e9 de donn\u00e9es historiques disponibles et certaines fonctionnalit\u00e9s avanc\u00e9es d\u00e9pendent de votre forfait<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Personnellement, je classerais Sotrender parmi les meilleurs outils pour les \u00e9quipes qui g\u00e8rent \u00e0 la fois du contenu Facebook naturel et des campagnes payantes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui me semble le plus int\u00e9ressant, c'est de pouvoir analyser les performances de vos publications, les comparer \u00e0 celles de vos concurrents, puis examiner le CPC et le CPM sans avoir \u00e0 rassembler toutes ces informations manuellement.<\/p>\n\n\n\n<h3 id=\"socialinsider\" class=\"wp-block-heading\"><strong>09 Socialinsider<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong> \u2013 G2 (142 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"49 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 98%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.9\/5<\/strong> \u2013 Capterra (18 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>14 jours<\/strong> essai gratuit disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $99<\/strong> par mois<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Socialinsider se pr\u00e9sente davantage comme un outil de cr\u00e9ation de rapports que les autres outils d'analyse Facebook figurant dans cette liste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rien d'\u00e9tonnant \u00e0 cela ! Il offre un choix d\u00e9cent de tableaux de bord et d'indicateurs sur votre page Facebook.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez suivre les donn\u00e9es d'engagement, la port\u00e9e, les clics et les impressions, les comparer aux performances Facebook de vos concurrents et de l'ensemble du secteur, ainsi que suivre les indicateurs relatifs aux vid\u00e9os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi ai-je choisi Socialinsider ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est le volet \u00ab reporting \u00bb qui a retenu mon attention ici. Vous disposez de nombreux tableaux de bord pr\u00eats \u00e0 l'emploi, mais vous pouvez \u00e9galement exploiter davantage les donn\u00e9es gr\u00e2ce aux int\u00e9grations avec Looker Studio, Power BI et l'API Analytics.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyse de contenu<\/strong>: d\u00e9couvrez quels articles, formats et th\u00e8mes g\u00e9n\u00e8rent les meilleurs r\u00e9sultats et lesquels sont moins performants.<\/li>\n\n\n\n<li><strong>Statistiques sur les vid\u00e9os et les Reels Facebook<\/strong>: analyser s\u00e9par\u00e9ment les performances des vid\u00e9os et comparer des indicateurs tels que le nombre de vues, l'engagement et la dur\u00e9e des vid\u00e9os selon les diff\u00e9rents formats.<\/li>\n\n\n\n<li><strong>Rapports personnalis\u00e9s<\/strong>: connectez les donn\u00e9es de Socialinsider \u00e0 Looker Studio, Power BI ou \u00e0 l'API Analytics pour cr\u00e9er des rapports adapt\u00e9s \u00e0 vos besoins.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>Couverture des sources et int\u00e9grations<\/strong>: Facebook, Instagram, LinkedIn, TikTok, YouTube, X (Twitter), Looker Studio et Power BI, ainsi qu'une API d'analyse.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9de0735c61e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9de0735c61e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"469\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/facebook-analytics-tools-socialinsider-dashboard.png\" alt=\"Socialinsider est un outil de gestion et d&#039;analyse des m\u00e9dias sociaux\" class=\"wp-image-160823\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-socialinsider-dashboard.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-socialinsider-dashboard-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-socialinsider-dashboard-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-socialinsider-dashboard-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-socialinsider-dashboard-248x116.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord de Socialinsider.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des analyses approfondies de Facebook, ainsi que des donn\u00e9es concernant Instagram, LinkedIn, TikTok et Twitter<\/li>\n\n\n\n<li>Analyses vid\u00e9o sp\u00e9cialis\u00e9es (y compris les statistiques Facebook Reels)<\/li>\n\n\n\n<li>Rapports multiplateformes utiles<\/li>\n\n\n\n<li>Int\u00e9grations permettant de cr\u00e9er des tableaux de bord personnalis\u00e9s<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les tarifs sont relativement \u00e9lev\u00e9s et peuvent constituer un obstacle pour les tr\u00e8s petites entreprises ou les professionnels du marketing ind\u00e9pendants.<\/li>\n\n\n\n<li>Cet outil est principalement ax\u00e9 sur l'analyse et le reporting ; vous aurez donc besoin d'un autre outil pour la publication ou la gestion de communaut\u00e9.<\/li>\n\n\n\n<li>Ne remplace pas un outil de type \u00ab social listening \u00bb destin\u00e9 \u00e0 suivre les discussions plus g\u00e9n\u00e9rales autour d\u2019une marque et \u00e0 analyser le sentiment qui s\u2019en d\u00e9gage.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Socialinsider est un excellent choix pour les agences et les \u00e9quipes ax\u00e9es sur les donn\u00e9es qui souhaitent disposer de rapports complets sur les performances Facebook et d'analyses comparatives par rapport \u00e0 la concurrence sur plusieurs comptes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La combinaison des analyses comparatives des concurrents et des rapports d\u00e9taill\u00e9s sur le contenu rend cet outil particuli\u00e8rement utile pour comprendre pourquoi certains posts ou formats fonctionnent bien \u2013 et ce qu\u2019il faudrait multiplier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet outil est tr\u00e8s performant pour l'analyse approfondie et la visualisation (en particulier pour les contenus vid\u00e9o), mais il ne dispose pas de fonctionnalit\u00e9s de publication ni de social listening.<\/p>\n\n\n\n<h3 id=\"oktopost\" class=\"wp-block-heading\"><strong>10 Oktopost<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong> \u2013 G2 (203 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"49 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 98%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 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                                                     <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong> \u2013 Capterra (110 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>D\u00e9monstration gratuite<\/strong> version disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $499<\/strong> par mois<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Oktopost est un outil de gestion des r\u00e9seaux sociaux principalement destin\u00e9 aux professionnels du marketing B2B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi des dizaines d\u2019options et de fonctionnalit\u00e9s, Oktopost fournit des analyses d\u00e9taill\u00e9es qui vous permettent de prendre des d\u00e9cisions \u00e9clair\u00e9es (et rentables) concernant votre page professionnelle Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au lieu de se limiter \u00e0 la port\u00e9e, \u00e0 l'engagement et aux performances du contenu, cet outil vous aide \u00e0 \u00e9tablir un lien entre votre activit\u00e9 sur Facebook et les donn\u00e9es relatives aux prospects, aux conversions et aux ventes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi ai-je choisi Oktopost ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui me frappe, c'est \u00e0 quel point cette solution relie \u00e9troitement Facebook au reste de la pile marketing B2B. Si votre strat\u00e9gie sur les r\u00e9seaux sociaux alimente la g\u00e9n\u00e9ration de prospects ou les ventes, Oktopost vous apporte beaucoup plus de contexte sur la contribution de cette activit\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Suivi des conversions et de l'attribution<\/strong>: d\u00e9couvrez comment le contenu Facebook contribue \u00e0 g\u00e9n\u00e9rer des prospects, des conversions et d'autres r\u00e9sultats commerciaux.<\/li>\n\n\n\n<li><strong>Int\u00e9grations CRM et marketing<\/strong>: reliez les donn\u00e9es issues des r\u00e9seaux sociaux \u00e0 des outils tels que Salesforce, HubSpot, Marketo et Google Analytics.<\/li>\n\n\n\n<li><strong>Analyse multicanal<\/strong>: \u00e9valuez Facebook parall\u00e8lement \u00e0 vos autres r\u00e9seaux sociaux, plut\u00f4t que de pr\u00e9senter des rapports distincts pour chaque canal.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>Couverture des sources et int\u00e9grations<\/strong>: Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Facebook Ads, LinkedIn Ads, Google Analytics, Looker Studio, Microsoft Power BI, Salesforce, Dynamics 365, Marketo, HubSpot, Eloqua, Salesforce Pardot, Slack, Microsoft Teams, Bitly, Zapier, Canva, et bien d'autres encore.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9de0735e0b5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9de0735e0b5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/facebook-analytics-tools-oktopost-dashboard-1.png\" alt=\"Tableau de bord Oktopost\" class=\"wp-image-160840\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-oktopost-dashboard-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-oktopost-dashboard-1-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/facebook-analytics-tools-oktopost-dashboard-1-248x107.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Oktopost.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accent particulier mis sur l'attribution B2B et la g\u00e9n\u00e9ration de prospects<\/li>\n\n\n\n<li>Relie l'activit\u00e9 Facebook aux donn\u00e9es CRM et commerciales<\/li>\n\n\n\n<li>Large \u00e9ventail d'int\u00e9grations en mati\u00e8re de marketing et d'intelligence d'affaires<\/li>\n\n\n\n<li>Associe l'analyse de donn\u00e9es, la publication de contenu et la gestion des r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Utile pour les \u00e9quipes qui doivent rendre compte de l'impact des r\u00e9seaux sociaux au-del\u00e0 des indicateurs d'engagement<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Con\u00e7u principalement pour les grandes \u00e9quipes B2B, il peut donc s'av\u00e9rer trop complexe pour les petites entreprises<\/li>\n\n\n\n<li>La tarification est destin\u00e9e au march\u00e9 des entreprises<\/li>\n\n\n\n<li>Le nombre d'int\u00e9grations et de fonctionnalit\u00e9s s'accompagne d'une courbe d'apprentissage plus raide<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Oktopost est un choix de premier ordre pour les grandes organisations B2B qui souhaitent relier le marketing Facebook \u00e0 leur pipeline de vente et \u00e0 leur CRM. Il excelle \u00e0 fournir une approche int\u00e9gr\u00e9e et riche en donn\u00e9es pour l'analyse de Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, compte tenu de sa complexit\u00e9 et de son co\u00fbt, les petites entreprises ou celles qui n'ont pas besoin de ce type d'int\u00e9grations risquent de le trouver excessif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personnellement, j'opterais pour Oktopost lorsque j'ai besoin de montrer comment l'activit\u00e9 sur Facebook se traduit en prospects et en chiffre d'affaires. C'est pr\u00e9cis\u00e9ment ce lien entre l'activit\u00e9 sur les r\u00e9seaux sociaux et le tunnel de vente qui, selon moi, justifie la pr\u00e9sence de cet outil dans cette liste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vos analyses Facebook se limitent \u00e0 la port\u00e9e, \u00e0 l'engagement et \u00e0 la croissance du nombre d'abonn\u00e9s, vous ne tirerez toutefois pas pleinement parti de ses fonctionnalit\u00e9s B2B.<\/p>\n\n\n\n<h2 id=\"facebook-tools-grow\" class=\"wp-block-heading\">Comment utiliser les outils d'analyse de Facebook pour d\u00e9velopper votre entreprise et \u00e9largir votre audience ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce stade, vous devriez avoir une assez bonne id\u00e9e des outils les mieux adapt\u00e9s \u00e0 votre entreprise. Mais savez-vous comment exploiter toutes les donn\u00e9es que vous collectez ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques id\u00e9es pour tirer parti des statistiques Facebook afin d'am\u00e9liorer votre strat\u00e9gie marketing.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>1. Identifiez le type de contenu qui suscite l'int\u00e9r\u00eat de votre public<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez les statistiques relatives aux pages et aux publications pour comparer la port\u00e9e, l'engagement, le nombre de clics et d'autres indicateurs de performance de l'ensemble de votre contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recherchez des sch\u00e9mas : <strong>quels sont les sujets qui suscitent le plus de discussions<\/strong>, <strong>quels formats g\u00e9n\u00e8rent le plus de clics<\/strong>et <strong>qui disparaissent discr\u00e8tement dans le fil d'actualit\u00e9<\/strong>. Utilisez ensuite ces conclusions pour planifier votre prochaine s\u00e9rie de contenus.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>2. Observez ce que vos concurrents font mieux que vous<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'analyse de la concurrence peut apporter \u00e0 vos propres chiffres un contexte indispensable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparez la fr\u00e9quence de publication, l'engagement, les formats de contenu et le share of voice pour identifier les domaines dans lesquels d'autres marques prennent une longueur d'avance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des outils tels que Brand24, Fanpage Karma, Facelift Data Studio et Socialinsider s'av\u00e9reront particuli\u00e8rement utiles dans ce contexte.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>3. Associer l'activit\u00e9 sur Facebook aux conversions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une publication Facebook tr\u00e8s performante, c'est bien. Une publication tr\u00e8s performante qui g\u00e9n\u00e8re en plus des prospects ou des ventes, c'est encore mieux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisation <strong>Param\u00e8tres UTM<\/strong> et Google Analytics pour suivre les visiteurs provenant de Facebook d\u00e8s qu'ils acc\u00e8dent \u00e0 votre site web.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pourrez ainsi identifier les publications et les campagnes qui g\u00e9n\u00e8rent un trafic de qualit\u00e9, et celles qui, bien qu'elles suscitent de nombreux clics, n'apportent gu\u00e8re plus.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>4. Optimisez vos d\u00e9penses publicitaires<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les statistiques Facebook vous permettent de d\u00e9terminer quelles campagnes offrent le meilleur rapport qualit\u00e9-prix. Comparez <strong>indicateurs tels que le CPC, le CPM, les conversions et le ROAS<\/strong>, puis r\u00e9affecter une plus grande partie du budget aux campagnes les plus performantes.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>5. Restez \u00e0 l'\u00e9coute de ce que les gens disent de votre marque<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les statistiques de votre page native ne refl\u00e8tent pas toutes les conversations qui ont lieu autour de votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les outils d'\u00e9coute sociale peuvent vous aider \u00e0 identifier les mention non tagu\u00e9s, \u00e0 suivre le sentiment et \u00e0 rep\u00e9rer les conversations qui commencent \u00e0 prendre de l'ampleur.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela vous permet de r\u00e9pondre aux commentaires, d'anticiper les probl\u00e8mes potentiels ou simplement de participer \u00e0 une conversation tant qu'elle est encore d'actualit\u00e9.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>6. Observez comment le public r\u00e9agit aux campagnes au fil du temps<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne jugez pas une campagne sur la base d'une seule capture d'\u00e9cran de votre tableau de bord.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparez les performances avant, pendant et apr\u00e8s une campagne. Analysez l'engagement, la port\u00e9e, le sentiment, les mention, le trafic sur le site web et les conversions, dans la mesure du possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensemble, ces indicateurs vous permettent de mieux d\u00e9terminer si la campagne a eu un impact au-del\u00e0 des chiffres relatifs \u00e0 la publication elle-m\u00eame.<\/p>\n\n\n\n<h2 id=\"facebook-tools-conclusion\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'analyse des donn\u00e9es Facebook devient beaucoup plus simple d\u00e8s lors que vous savez \u00e0 quoi ces donn\u00e9es doivent vous servir. Les outils natifs de Meta constituent un excellent point de d\u00e9part, mais ils portent principalement sur les performances de votre propre page et de votre contenu : certes utiles, mais ils ne refl\u00e8tent pas toute la r\u00e9alit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e8s que vous en aurez besoin de plus <strong>contexte li\u00e9 \u00e0 la concurrence, aux conversions, aux mention, au sentiment, aux performances des publicit\u00e9s payantes ou aux rapports multicanaux<\/strong>, c'est l\u00e0 que les autres outils de cette liste commencent \u00e0 justifier leur pr\u00e9sence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, comment choisir l'outil d'analyse Facebook le mieux adapt\u00e9 \u00e0 votre entreprise ? J'ai quelques derniers conseils \u00e0 vous donner.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Si vous avez besoin de\u2026                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        D\u00e9couvrez\u2026                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Comprenez vos performances sur Facebook et votre audience                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Meta Business Suite et Facebook Page Insights, Socialinsider                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        D\u00e9couvrez o\u00f9 se situe la visibilit\u00e9 de votre marque par rapport \u00e0 celle de vos concurrents                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand24, mise \u00e0 jour de Data Studio, Socialinsider                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Mesurer les performances des campagnes et des publications                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Meta Business Suite, Keyhole, Sotrender                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Associer l'activit\u00e9 sur Facebook aux conversions et aux r\u00e9sultats commerciaux                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Google Analytics, Oktopost                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Cr\u00e9er des rapports d\u00e9taill\u00e9s et des tableaux de bord                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Facelift Data Studio, Sprout Social, Socialinsider                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Analyser conjointement les performances des campagnes payantes et du r\u00e9f\u00e9rencement naturel                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sotrender, les outils natifs de Meta                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        G\u00e9rer Facebook parall\u00e8lement aux autres r\u00e9seaux sociaux                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sprout Social, Oktopost, Fanpage Karma                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivez les mentions de votre page sur Facebook                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand24, Keyhole, Sprout Social                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour la plupart des professionnels du marketing, un seul outil ne suffira probablement pas \u00e0 r\u00e9pondre \u00e0 toutes leurs questions. Je commencerais par exploiter les donn\u00e9es natives de Meta, j'identifierais les lacunes, puis j'ajouterais une autre plateforme uniquement s'il y a une raison \u00e9vidente de le faire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusions finales<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utiliser les outils natifs de Meta comme base avant d'investir dans l'analyse avanc\u00e9e<\/li>\n\n\n\n<li>Allez au-del\u00e0 des chiffres et concentrez-vous sur les mesures qui correspondent aux objectifs de votre entreprise.<\/li>\n\n\n\n<li>Associez les performances de Facebook aux r\u00e9sultats marketing globaux d\u00e8s que vous en avez l'occasion<\/li>\n\n\n\n<li>Utilisez ces donn\u00e9es pour d\u00e9terminer ce qu'il faut publier, ce qu'il faut am\u00e9liorer et sur quoi vous concentrer ensuite<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez Brand24 pour l'analyse Facebook !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=135\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">FAQ<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Qu'est-ce que les outils d'analyse Facebook ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Les outils d'analyse de Facebook vous aident \u00e0 comprendre les performances de votre page, de votre contenu, de votre audience, de vos publicit\u00e9s et de la pr\u00e9sence globale de votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon l'outil utilis\u00e9, vous pouvez suivre toutes sortes de donn\u00e9es, allant de l'audience et de l'engagement aux conversions sur le site web, en passant par les performances des concurrents, les indicateurs de performance de la marque (mention) et le sentiment.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quels sont les meilleurs outils d'analyse Facebook ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Cela d\u00e9pend de ce que vous souhaitez mesurer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les donn\u00e9es de premi\u00e8re partie relatives aux pages, Meta Business Suite et Facebook Page Insights constituent le point de d\u00e9part \u00e9vident. Brand24 est utile pour les indicateurs mention et l'analyse des sentiments ; Google Analytics pour les conversions sur les sites web ; Sotrender pour les performances organiques et payantes ; et Socialinsider pour des rapports plus approfondis et l'analyse vid\u00e9o.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Comment s'appelle l'outil d'analyse de Facebook ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Il n'existe plus d'outil Facebook Analytics autonome. Meta a mis fin \u00e0 Facebook Analytics en 2021, et aujourd'hui, ses fonctionnalit\u00e9s d'analyse sont r\u00e9parties entre diff\u00e9rents outils tels que Meta Business Suite, Facebook Page Insights, Professional Dashboard et Ads Manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix de l'outil d\u00e9pend de ce que vous souhaitez analyser : le contenu de la page, les performances des cr\u00e9ateurs ou les campagnes payantes.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Facebook propose-t-il des outils d'analyse gratuits pour le suivi des publications ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Oui. Meta Business Suite et Facebook Page Insights sont des outils gratuits qui vous permettent de consulter des donn\u00e9es de premi\u00e8re main concernant votre page et vos publications, notamment la port\u00e9e, l'engagement, le nombre de vues, les donn\u00e9es d'audience et les performances du contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour de nombreux cr\u00e9ateurs et petites entreprises, cela suffit amplement pour se lancer. Vous aurez besoin d\u2019un outil tiers si vous souhaitez disposer de fonctionnalit\u00e9s telles que l\u2019analyse comparative de la concurrence, l\u2019analyse des sentiments ou un suivi plus complet de mention.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Pourquoi les outils d'analyse natifs de Facebook ne suffisent-ils pas ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Les outils d'analyse natifs de Facebook \u2013 Meta Business Suite et Facebook Page Insights \u2013 constituent un excellent point de d\u00e9part, mais ils sont loin d'\u00eatre suffisants pour mener une strat\u00e9gie marketing s\u00e9rieuse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici les domaines les plus probl\u00e9matiques :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pas de vision multiplateforme<\/strong>: Les outils natifs de Meta ne s'int\u00e8grent pas aux autres plateformes de r\u00e9seaux sociaux<\/li>\n\n\n\n<li><strong>Les outils natifs ne suivent que votre page<\/strong>: vous ne pouvez pas suivre les mentions de la marque mentions en dehors de votre page, ni les conversations externes, ni les performances de vos concurrents<\/li>\n\n\n\n<li><strong>Il n'y a pas d'analyse des sentiments<\/strong>: les outils int\u00e9gr\u00e9s n'affichent que des chiffres, mais ne refl\u00e8tent pas ce que les gens pensent de votre activit\u00e9 sur Facebook<\/li>\n\n\n\n<li><strong>Une connaissance limit\u00e9e de la concurrence<\/strong>: il existe des analyses comparatives de base, mais vous ne pouvez pas acc\u00e9der \u00e0 des comparaisons plus approfondies avec la concurrence<\/li>\n\n\n\n<li><strong>Faible flexibilit\u00e9 en mati\u00e8re de rapports<\/strong>: les tableaux de bord sont fixes et les possibilit\u00e9s de personnalisation avanc\u00e9es sont limit\u00e9es<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quel est le meilleur outil pour analyser les publicit\u00e9s Facebook ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Pour les donn\u00e9es de campagne de premi\u00e8re main, Meta Ads Manager devrait \u00eatre votre point de d\u00e9part. Cet outil vous fournit les chiffres provenant directement de Meta et vous permet d'analyser les performances des campagnes, des ensembles d'annonces, des annonces et des emplacements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je vous conseille d'utiliser Sotrender si vous souhaitez analyser conjointement les performances payantes et organiques sur Facebook, et Google Analytics si vous souhaitez savoir ce qui se passe une fois qu'un internaute a cliqu\u00e9 sur la publicit\u00e9 et est arriv\u00e9 sur votre site web.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quels indicateurs Facebook devriez-vous suivre ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Cela d\u00e9pend de ton objectif, mais je commencerais par :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contenu<\/strong>: port\u00e9e\/nombre de vues, taux d'engagement, clics et partages<\/li>\n\n\n\n<li><strong>Public<\/strong>: \u00e9volution de l'audience et donn\u00e9es d\u00e9mographiques<\/li>\n\n\n\n<li><strong>Vid\u00e9os et Reels<\/strong>: nombre de vues, dur\u00e9e de visionnage, taux de r\u00e9tention et engagement<\/li>\n\n\n\n<li><strong>Campagnes payantes<\/strong>: CTR, CPC, CPM, conversions et ROAS<\/li>\n\n\n\n<li><strong>Performance de la marque<\/strong>: mentions, sentiment et share of voice<\/li>\n\n\n\n<li><strong>Impact du site web<\/strong>: trafic, prospects et conversions provenant de Facebook<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quels indicateurs faut-il suivre dans les statistiques vid\u00e9o de Facebook ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Le nombre de vues est un bon point de d\u00e9part, mais il ne permet pas de savoir si les internautes sont rest\u00e9s sur le site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00eatez attention \u00e0 la dur\u00e9e de visionnage, \u00e0 la dur\u00e9e moyenne de visionnage, aux taux de r\u00e9tention et aux points d'abandon, \u00e0 l'engagement, ainsi qu'aux performances des Reels. Socialinsider, par exemple, distingue d\u00e9sormais les statistiques des Reels Facebook de celles des vid\u00e9os classiques et propose des indicateurs sp\u00e9cifiques \u00e0 ce format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je pr\u00eaterais une attention particuli\u00e8re \u00e0 ce qui se passe au cours des 3 \u00e0 10 premi\u00e8res secondes. Si les spectateurs se d\u00e9sint\u00e9ressent d\u00e8s ce moment-l\u00e0, c'est que votre introduction a probablement besoin d'\u00eatre retravaill\u00e9e.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plut\u00f4t que de chercher \u00e0 atteindre un indicateur de r\u00e9tention universel, comparez les nouvelles vid\u00e9os \u00e0 votre propre moyenne r\u00e9cente.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quels sont les \u00e9l\u00e9ments \u00e0 prendre en compte lors du choix d'un outil d'analyse Facebook ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Commencez par d\u00e9terminer la t\u00e2che pour laquelle vous avez besoin de cet outil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9fl\u00e9chissez \u00e0 ceci :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vos objectifs<\/strong>: d\u00e9terminez si votre priorit\u00e9 est de mesurer les performances de vos contenus, vos publicit\u00e9s payantes, le brand awareness, la g\u00e9n\u00e9ration de prospects ou votre r\u00e9putation. S\u00e9lectionnez ensuite les outils qui correspondent \u00e0 votre objectif principal.<\/li>\n\n\n\n<li><strong>Profondeur des m\u00e9triques<\/strong>: v\u00e9rifiez si les outils proposent des donn\u00e9es sur l'engagement et l'audience, le suivi des conversions, l'\u00e9volution historique, le mod\u00e8le share of voice ou l'analyse des sentiments.<\/li>\n\n\n\n<li><strong>Analyse concurrentielle<\/strong>: si l'analyse comparative est importante pour vous, assurez-vous que l'outil permette de suivre les concurrents, d'effectuer des comparaisons sectorielles et d'\u00e9tablir des classements de performances.<\/li>\n\n\n\n<li><strong>Capacit\u00e9s multiplateformes<\/strong>: la plupart des marques sont pr\u00e9sentes sur plusieurs r\u00e9seaux sociaux. Recherchez des outils qui s'int\u00e8grent \u00e0 ceux que vous utilisez au quotidien.<\/li>\n\n\n\n<li><strong>Int\u00e9grations<\/strong>: si vous utilisez un CRM, des outils de BI ou des plateformes publicitaires, assurez-vous que votre outil d'analyse Facebook s'int\u00e8gre bien \u00e0 ceux-ci.<\/li>\n\n\n\n<li><strong>Contr\u00f4le en temps r\u00e9el<\/strong>: si la r\u00e9putation de votre marque est une priorit\u00e9 absolue, optez pour un outil proposant un suivi et des alertes en temps r\u00e9el.<\/li>\n\n\n\n<li><strong>Rapports et tableaux de bord<\/strong>: r\u00e9fl\u00e9chissez aux logiciels qui vous permettent de personnaliser vos rapports, de les automatiser selon vos besoins et de les exporter dans des formats tels que PDF, PPT ou CSV.<\/li>\n\n\n\n<li><strong>Facilit\u00e9 d'utilisation<\/strong>: les outils avanc\u00e9s sont puissants, mais peuvent sembler intimidants. Demandez-vous si l'effort n\u00e9cessaire pour les ma\u00eetriser en vaut la peine.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez analyser vos donn\u00e9es Facebook ? Voici les 10 meilleurs outils d'analyse Facebook pour vous aider dans vos actions de marketing sur les r\u00e9seaux sociaux et d\u00e9velopper votre activit\u00e9.<\/p>","protected":false},"author":83,"featured_media":160825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4148],"tags":[],"class_list":["post-160807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-and-reporting"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to track your Facebook data? 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