{"id":161266,"date":"2026-10-19T08:16:45","date_gmt":"2026-10-19T06:16:45","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161266"},"modified":"2026-10-19T08:16:46","modified_gmt":"2026-10-19T06:16:46","slug":"tiktok-hashtag-analytics","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/tiktok-hashtag-analytics\/","title":{"rendered":"Analyse des hashtags sur TikTok : Guide ultime 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L'analyse des hashtags sur TikTok vous aide \u00e0 comprendre quels sont les tags qui g\u00e9n\u00e8rent de la port\u00e9e, de l'engagement et une r\u00e9elle visibilit\u00e9... et pas seulement des vues. En suivant les donn\u00e9es relatives aux hashtags, vous pouvez rep\u00e9rer rapidement les tendances, optimiser votre strat\u00e9gie de contenu et stimuler votre croissance !<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principaux enseignements        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">TikTok hashtag analytics help you measure the performance of your campaigns.<\/p>\n                    <p class=\"acf-key-takeaways__text\">By tracking mentions, reach, engagement, sentiment, and trends, you can see how people interact with your hashtags and make better content decisions.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Mention volume and reach aren&#039;t the same thing.<\/p>\n                    <p class=\"acf-key-takeaways__text\">A hashtag can reach millions of people through just a few viral videos. High reach means exposure, and growing mention volume indicates that more people are actively using your hashtag.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Hashtag analysis can reveal your next content opportunity.<\/p>\n                    <p class=\"acf-key-takeaways__text\">The videos people share, the topics they discuss, and the creators they engage with can all help you spot trends and plan marketing campaigns your audience actually wants to participate in.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">You can start analyzing hashtags for free.<\/p>\n                    <p class=\"acf-key-takeaways__text\">TikTok Studio helps you evaluate your own content, while TikTok Creative Center lets you explore trending and related hashtags. For sentiment, competitor comparisons, and broader monitoring, consider third-party analytics tools.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 id=\"start\" class=\"wp-block-heading\"><strong>Comment lancer l'analyse des hashtags sur TikTok ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hashtags on TikTok serve to categorize content, enhance discoverability, and tap into trending topics. Analyzing them means less guesswork and more informed content decisions. It enables understanding:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Derni\u00e8res tendances<\/li>\n\n\n\n<li>Int\u00e9r\u00eats du public<\/li>\n\n\n\n<li>Mod\u00e8les d'engagement<\/li>\n\n\n\n<li>Crit\u00e8res de r\u00e9f\u00e9rence pour l'industrie<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour faire simple : <\/strong>Les hashtags montrent comment les utilisateurs d\u00e9couvrent et interagissent avec le contenu sur TikTok.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By analyzing the metrics above, you can identify popular topics, measure campaign effectiveness, and tailor content to resonate more with your target audience.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the good news? You can get started for free!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The native <strong>TikTok Studio<\/strong> gives you insights into your own videos&#8217; performance, including views and engagement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for a broader look at what&#8217;s happening on the platform, <strong>Centre de cr\u00e9ation TikTok<\/strong> lets you explore trending hashtags and see which topics are gaining popularity.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61dac381&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61dac381\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights.png\" alt=\"Informations internes sur TikTok.\" class=\"wp-image-171452\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights.png 887w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights-248x140.png 248w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Informations internes sur TikTok.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you are looking for some free TikTok analytics tools and don&#8217;t need advanced features, the internal TikTok analytics tool should be your first stop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, <strong>Les analyses de TikTok ne sont peut-\u00eatre pas les meilleures pour obtenir des informations plus approfondies <\/strong>telles que les ventilations d\u00e9mographiques, les tendances \u00e0 long terme et l'analyse d\u00e9taill\u00e9e de l'engagement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour une compr\u00e9hension plus compl\u00e8te de la performance des hashtags, en particulier pour le marketing strat\u00e9gique et la planification du contenu, il est utile de compl\u00e9ter les informations fournies par TikTok avec des outils d'analyse TikTok externes.<\/p>\n\n\n\n<h2 id=\"analyze\" class=\"wp-block-heading\"><strong>How to analyze hashtags on TikTok? 9 steps\u00a0<\/strong><\/h2>\n\n\n\n<h3 id=\"volume\" class=\"wp-block-heading\"><strong>01 V\u00e9rifier le volume de mentions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The number of mentions tells you how often people use your hashtag. But what counts as a good result?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start by <strong>comparing your hashtag&#8217;s mention volume over time<\/strong>. Look at the last 30 days versus the previous 30, and check whether usage is growing, dropping, or staying steady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, benchmark your branded hashtag against 2\u20133 direct competitors over the same 30-day window.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re getting less than a third of their <a href=\"https:\/\/brand24.com\/blog\/fr\/tiktok-mentions\/\" target=\"_blank\" rel=\"noopener\">TikTok mentions<\/a>, <strong>the problem is usually participation, not visibility<\/strong>: people see your hashtag but have no reason to use it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if that\u2019s the case, <strong>give them a reason to join in<\/strong>! Try a hashtag challenge, encourage user-generated content, or partner with creators who can introduce your hashtag to a broader audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, check the results again after 2\u20134 weeks to see whether your changes made a difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prenons l'exemple du hashtag de Nike \"#NikeRunning\". Au cours des 30 derniers jours, il a \u00e9t\u00e9 mention\u00e9 pr\u00e8s de 500 fois sur TikTok :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61dacadf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61dacadf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"168\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions.png\" alt=\"#NikeRunning mentions sur TikTok par Brand24.\" class=\"wp-image-161286\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions-300x50.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions-248x42.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">#NikeRunning mentions sur TikTok.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now, 500 mentions might sound impressive, but we can&#8217;t tell whether that&#8217;s good or bad without a benchmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a fuller picture, compare it with Nike&#8217;s previous results and similar hashtags from competing sportswear brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there&#8217;s another thing worth checking: <strong>whether the hashtag is gaining traction beyond TikTok<\/strong>. After all, conversations don&#8217;t happen on just one platform!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How to go about it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media monitoring tools, such as Brand24, collect data about your hashtags from many social media platforms and also track non-social data. So, they give you a holistic picture of how widely your hashtag is being used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand24&#8217;s data sources include<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plateformes de m\u00e9dias sociaux <\/li>\n\n\n\n<li>Sites d'examen <\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Plates-formes vid\u00e9o<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Forums<\/li>\n\n\n\n<li>Sources d'information en ligne<\/li>\n\n\n\n<li>Autres sources accessibles au public<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, comment Nike se d\u00e9brouille-t-il au-del\u00e0 de TikTok ?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The #NikeRunning hashtag received <strong>over 10k mentions across all data sources<\/strong>. Crazy! And yet, TikTok accounted for less than 5% of those mentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To me, this suggests that most conversations around #NikeRunning are happening elsewhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Nike, that&#8217;s a good reason to <strong>investigate which platforms are generating the most buzz <\/strong>and whether there&#8217;s an opportunity to encourage more participation on TikTok.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61dad238&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61dad238\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"219\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview.png\" alt=\"#NikeRunning mentions par Brand24. \" class=\"wp-image-161285\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview-248x54.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">#NikeRunning mentions.<\/figcaption><\/figure>\n\n\n\n<h3 id=\"reach\" class=\"wp-block-heading\"><strong>02 Mesurer la port\u00e9e des m\u00e9dias sociaux<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La port\u00e9e est une mesure cl\u00e9 qui repr\u00e9sente la <strong>nombre total d'utilisateurs uniques qui ont vu le contenu<\/strong> associ\u00e9 \u00e0 un hashtag sp\u00e9cifique.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While mention volume tells you how often your hashtag is used, <a href=\"https:\/\/brand24.com\/blog\/fr\/comment-mesurer-la-portee-des-medias-sociaux\/\" target=\"_blank\" rel=\"noopener\">port\u00e9e des m\u00e9dias sociaux<\/a><strong> indicates how many people it can potentially, well, reach<\/strong>. And the two can tell very different stories!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a hashtag with 100 mentions and a reach of 1 million might be getting most of its exposure from just a handful of popular videos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, another hashtag with 1,000 mentions could have a much smaller reach but a more active community of creators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why I recommend looking at both metrics together. Here&#8217;s what you can learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High reach, few mentions?<\/strong> Your hashtag is getting exposure, but not many people are using it themselves. Try encouraging participation through challenges, collaborations, or UGC campaigns.<\/li>\n\n\n\n<li><strong>Lots of mentions, relatively low reach?<\/strong> You&#8217;ve got people talking! Now focus on reaching new audiences. Check which creators and videos generate the most views, and use those insights to guide your next collaborations.<\/li>\n\n\n\n<li><strong>Both metrics growing?<\/strong> Great! Identify the content driving that growth and see what you can replicate in your next campaign.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I think it\u2019s especially important on TikTok, as the platform\u2019s algorithm makes it possible to achieve super high reach with few mentions. All thanks to the possibility for your content to \u201cgo viral.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see below, the number of mentions doesn\u2019t always go hand in hand with reach.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61dad933&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61dad933\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"333\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions.png\" alt=\"Quelques mention et des Brand24 \u00e0 tr\u00e8s haute port\u00e9e.\" class=\"wp-image-171465\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61dadd96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61dadd96\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"334\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach.png\" alt=\"Beaucoup de mention et une faible port\u00e9e en Brand24.\" class=\"wp-image-171464\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 id=\"popularity\" class=\"wp-block-heading\"><strong>03 D\u00e9tecter la popularit\u00e9 des hashtags<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On TikTok, where trends and hashtags can make or break a campaign, understanding a hashtag\u2019s Presence Score is key.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This metric <strong>measures a hashtag&#8217;s online popularity on a scale of 0 to 100<\/strong>, helping you track how its visibility and place within TikTok\u2019s dynamics change over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En suivant les <a href=\"https:\/\/brand24.com\/blog\/fr\/score-de-presence-en-ligne\/\" target=\"_blank\" rel=\"noopener\" title=\"Score de pr\u00e9sence\">Score de pr\u00e9sence<\/a>Vous obtenez ainsi des informations pr\u00e9cieuses qui vous permettent d'affiner vos strat\u00e9gies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you can ensure your hashtag resonates with TikTok\u2019s diverse audience, and your content stands out in the crowd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, the #NikeRunning Presence Score is 30, which might not sound like much at first. But it\u2019s actually higher than 62% of brands, and the score is solid (it doesn\u2019t change much over time).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61dae362&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61dae362\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"214\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score.png\" alt=\"Score de pr\u00e9sence par Brand24.\" class=\"wp-image-171463\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score-300x64.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score-248x53.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Score de pr\u00e9sence d'un hashtag Nike.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Still, for a brand as big as Nike, there&#8217;s definitely room for improvement! So what could Nike learn from this?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d say <strong>a flat Presence Score suggests the hashtag has a loyal community but isn&#8217;t attracting many new users<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When your score stays flat for 4+ weeks, test one growth tactic at a time: partner with 2\u20133 mid-tier creators from your most active users list, or pair the hashtag with a trending sound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, watch whether the score starts climbing within 2 weeks. If it jumps after a creator post, double down on creator collaborations. If it doesn&#8217;t, your hashtag might be too narrow to attract a wider audience.<\/p>\n\n\n\n<h3 id=\"sentiment\" class=\"wp-block-heading\"><strong>04 Analyser les sentiments<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Monitoring hashtag sentiment is crucial for understanding public perception of your brand or campaign on social media. It goes far beyond just counting likes or shares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" target=\"_blank\" rel=\"noopener\" title=\"Analyse des sentiments\">Analyse des sentiments<\/a> offre des donn\u00e9es sur l'opinion des gens \u00e0 l'\u00e9gard de votre contenu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9pondent-ils de mani\u00e8re positive, n\u00e9gative ou neutre ? Cette connaissance vous permet d'adapter votre message, de r\u00e9pondre aux pr\u00e9occupations et de tirer parti des tendances positives.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit essentiellement d'un puissant outil de m\u00e9dias sociaux permettant d'aligner votre strat\u00e9gie de marketing TikTok sur les besoins de votre public.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous voulez vous assurer que votre contenu trouve un \u00e9cho efficace aupr\u00e8s de votre public cible ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how I check it in the Brand24 panel. You can easily switch the sentiment of displayed mentions and analyze their content:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61daea3d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61daea3d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"186\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike.png\" alt=\"Positif mention de #NikeRunning.\" class=\"wp-image-171461\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-300x56.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-248x46.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Positif mention de #NikeRunning.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61daeecd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61daeecd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"185\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative.png\" alt=\"N\u00e9gatif mention de #NikeRunning.\" class=\"wp-image-171460\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative-300x56.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative-248x46.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">N\u00e9gatif mention de #NikeRunning.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And here\u2019s a quick overview of the general sentiment of the #NikeRunning. It is very positive overall. People enjoy sharing their running stories and have a sense of belonging when using the hashtag.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61daf387&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61daf387\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"227\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach.png\" alt=\"Le sentiment g\u00e9n\u00e9ral du &quot;#NikeRunning.\" class=\"wp-image-171459\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach-300x68.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach-248x56.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le sentiment g\u00e9n\u00e9ral du \"#NikeRunning.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The number of negative mentions is low (6 over 30 days) and isn\u2019t changing much. When it comes to positive mentions, the count occasionally rises and falls, reaching 145 in 30 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s roughly 24 positive mentions for every negative one. A pretty encouraging result!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61daf85b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61daf85b\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"348\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png.webp\" alt=\"Analyse des sentiments par Brand24.\" class=\"wp-image-171458\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png.webp 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png-18x6.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png-300x104.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png-248x86.webp 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse des sentiments par Brand24.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In Nike&#8217;s case, I&#8217;d dig into those positive mentions to identify which stories and experiences drive the most engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That would give them a solid starting point for their next campaign: <strong>build on the topics people already care about<\/strong>, feature standout community stories, and collaborate with creators who spark the most positive conversations.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Surveillez vos hashtags sur TikTok !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=141\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"engagement\" class=\"wp-block-heading\"><strong>05 Engagement sur les pistes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Measuring hashtag engagement is important for understanding how users interact with your content on TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le <a href=\"https:\/\/brand24.com\/blog\/fr\/tiktok-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"Mesures TikTok\">Mesures TikTok<\/a> que vous devez suivre sont les likes, les commentaires, les partages et les visionnages de vid\u00e9os. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parce que <strong>each metric tells you something different about how your content performs<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Likes show appreciation, comments reveal what gets people talking, and shares tell you which videos people find worth passing along.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The TikTok below got over 270 shares \u2013 it means one thing. This content is what Nike\u2019s audience loves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My next move in this scenario would be to <strong>identify what made people share it<\/strong>, whether that&#8217;s a relatable message, a useful running tip, or a particularly engaging format. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then test that element in a few more videos and see if the results hold up.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61db01f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61db01f5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"128\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares.png\" alt=\"Les partages et les likes d&#039;un post TikTok sp\u00e9cifique.\" class=\"wp-image-171457\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares-18x2.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares-300x38.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares-248x32.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les partages et les likes d'un post TikTok sp\u00e9cifique.<\/figcaption><\/figure>\n\n\n\n<h3 id=\"influencers\" class=\"wp-block-heading\"><strong>06 D\u00e9tecter les influenceurs utilisant le hashtag<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s talk a bit about influencers \u2013 the trendsetters and crowd-pullers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On TikTok, they\u2019re more than just people with a bunch of followers and viral videos. They\u2019re the heartbeat of a platform where creator-driven content reigns supreme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partnering with the right creators can <strong>bring your hashtag to life<\/strong>, adding their unique personality to your campaign and (fingers crossed) winning over their audience, too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People love authentic content they can relate to, and <a href=\"https:\/\/brand24.com\/blog\/fr\/comment-trouver-des-influenceurs-tiktok\/\" target=\"_blank\" rel=\"noopener\">Influenceurs TikTok<\/a> can help you reach new audiences while lending credibility to your campaign.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61db0773&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61db0773\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"375\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer.png\" alt=\"Influenceur TikTok utilisant un hashtag de marque.\" class=\"wp-image-171451\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer.png 665w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer-248x140.png 248w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influenceur utilisant un hashtag de marque.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And the good news is, <strong>the best influencers for your hashtag might already be using it<\/strong>. You just need to find them!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start by looking for creators who regularly mention your hashtag, especially those who do so organically. They&#8217;re already interested in the topic, which makes them promising candidates for a collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But don&#8217;t let follower counts make the decision for you. Here&#8217;s how I&#8217;d narrow down the list:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Check consistency<\/strong>: Review engagement across their last 10 videos rather than judging them by one viral post.<\/li>\n\n\n\n<li><strong>Look for relevance<\/strong>: Prioritize creators who have published at least 2 videos related to your product category in the last 30 days.<\/li>\n\n\n\n<li><strong>Check audience fit<\/strong>: Make sure their content, audience location, and overall style align with your target market.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For a hashtag like #NikeRunning, I\u2019d keep an eye out for running coaches, local run-club creators, and fitness enthusiasts who already share training content. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A smaller creator with an active running community could be a much better fit than a celebrity with millions of followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, <strong>how do you actually find these people<\/strong>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monitoring tools can provide you with lists of influencers who engage with specific hashtags.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-danalyse-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"Outils d&#039;analyse TikTok\">Outils d'analyse TikTok<\/a> comme Brand24 peut vous fournir une liste globale des comptes les plus actifs. Cette liste peut s'av\u00e9rer tr\u00e8s utile lorsque vous recherchez les personnes les plus comp\u00e9tentes pour votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before, I used to conduct Influencer analysis by checking each profile manually, which wasted a lot of time. With analytics tools, I get a ready-to-use list with just a few clicks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, I double-check these people\u2019s content ideas to make sure they match my brand\u2019s vibe\u2026 but it\u2019s so much easier and more effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici la liste des influenceurs potentiels g\u00e9n\u00e9r\u00e9e par Brand24 :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61db0eaf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61db0eaf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers.png\" alt=\"Influenceurs list\u00e9s par Brand24.\" class=\"wp-image-171456\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers-248x82.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influenceurs list\u00e9s par Brand24.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, the tool also offers an \u201cInfluencer Score\u201d, which is an estimated insight into which source or author has the greatest impact on TikTok for your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cates-vous pr\u00eat \u00e0 donner une nouvelle dimension \u00e0 votre compte TikTok ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se rendre \u00e0 la <strong>Most Active<\/strong> list to find creators already participating in the conversation, then use the <strong>Score de l'influenceur <\/strong>to prioritize your research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shortlist 3\u20135 promising accounts and compare their content, engagement, and audience fit before reaching out.<\/p>\n\n\n\n<h3 id=\"related\" class=\"wp-block-heading\"><strong>07 V\u00e9rifier les hashtags associ\u00e9s<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'exploration des hashtags apparent\u00e9s est un excellent moyen d'accro\u00eetre la port\u00e9e et la pertinence de votre contenu. Mais comment les trouver ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with TikTok itself! Its <strong>Creative Center<\/strong> is a great (and free!) place to explore popular hashtags.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just head to <strong>Trends \u2192 Hashtags<\/strong> and look up a topic relevant to your brand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can check which hashtags are gaining popularity, explore related ones, and see what kind of videos people are creating with them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to dig a little deeper?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monitoring tools like Brand24 list related hashtags and can help you understand the broader conversation around a topic. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to that, you can identify new engagement opportunities and boost your TikTok content\u2019s reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to know about upcoming trends earlier \u2013 this feature is your friend!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61db15d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61db15d9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"180\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags.png\" alt=\"Hashtags li\u00e9s \u00e0 Brand24.\" class=\"wp-image-171455\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags-300x54.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags-248x45.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtags li\u00e9s \u00e0 Brand24.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">My tip is to <strong>prioritize hashtags that are gaining momentum<\/strong>, rather than those that have already peaked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check their recent activity and browse the top videos to see whether your content would fit naturally into the conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Found a promising one?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Test it in 2\u20133 relevant videos and <strong>compare their reach and engagement with your usual posts<\/strong>. Pay attention to views from non-followers and engagement rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the results are consistently better, you&#8217;ve found a hashtag worth keeping in your rotation.<\/p>\n\n\n\n<h3 id=\"compare\" class=\"wp-block-heading\"><strong>08 Compare to the competitive hashtag<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La comparaison de votre hashtag avec ceux de vos concurrents peut fournir des informations TikTok essentielles et am\u00e9liorer les performances de votre contenu. Elle permet de comprendre votre position sur le march\u00e9 et d'identifier les points \u00e0 am\u00e9liorer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez-vous suffisamment de <a href=\"https:\/\/brand24.com\/blog\/fr\/hashtags-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"Hashtags TikTok\">Hashtags TikTok<\/a>? Votre strat\u00e9gie n\u00e9cessite peut-\u00eatre quelques ajustements ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on three things: <strong>social media mentions, reach, and user-generated content<\/strong>. Together, they&#8217;ll tell you whether competitors are getting more people to use their hashtags and reaching larger audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And here&#8217;s the interesting part: <a href=\"https:\/\/brand24.com\/blog\/fr\/effectuer-une-analyse-de-la-concurrence\/\" target=\"_blank\" rel=\"noopener\">analyse des concurrents<\/a> isn&#8217;t just about spotting gaps. It can also show you where your strategy is paying off!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see below, Nike\u2019s #NikeRunning is doing way better than Under Armour\u2019s #ProtectThisHouse.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61db1c8d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61db1c8d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison.png\" alt=\"Comparaison des hashtags d&#039;Under Armour et de Nike.\" class=\"wp-image-171454\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison.png 858w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison-248x145.png 248w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaison des hashtags d'Under Armour et de Nike.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nike generated around 14M in estimated social media reach, compared to Under Armour&#8217;s 10M. Not a massive gap. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But look at the mentions: <strong>Nike received 10K, while Under Armour had just 349<\/strong>. That&#8217;s almost 29 times less!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And almost all of Nike&#8217;s mentions were classified as user-generated content. That suggests #NikeRunning has a much more active community contributing to the conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The takeaway here is simple: <strong>don&#8217;t judge hashtag performance by reach alone<\/strong>. A competitor might be reaching nearly as many people as you, but getting far fewer of them to actively use their hashtag.<\/p>\n\n\n\n<h3 id=\"performance\" class=\"wp-block-heading\"><strong>09 Suivre les performances dans le temps<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One successful week doesn&#8217;t necessarily mean your hashtag strategy is working. What matters is whether you can maintain that momentum!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check your performance weekly and run a more detailed TikTok hashtag analysis every 30 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what I pay attention to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Short-lived spikes<\/strong>: A viral video can boost your numbers overnight, but the real test is what happens afterward. Check whether mentions settle above their previous baseline. That&#8217;s a better sign of lasting growth than the spike itself.<\/li>\n\n\n\n<li><strong>Growing mentions, declining engagement<\/strong>: Your hashtag is spreading, but the content isn&#8217;t keeping up. Track engagement rates over time to see whether new posts are attracting the same level of interest.<\/li>\n\n\n\n<li><strong>A steady decline<\/strong>: Compare your hashtag&#8217;s trend with competitors. If they&#8217;re declining too, interest in the topic may be fading. If they&#8217;re growing while you&#8217;re losing ground, it&#8217;s time to rethink your approach.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Et n'oubliez pas, <strong>not every hashtag needs to grow forever<\/strong>!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We all know campaign hashtags naturally lose momentum once the campaign ends. Judge their long-term performance against their purpose, not just whether the numbers keep climbing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-tiktok\/\" title=\"\">Analyse TikTok <\/a>peut r\u00e9v\u00e9ler des sch\u00e9mas et des tendances, ce qui permet de prendre des d\u00e9cisions strat\u00e9giques pour les campagnes et les contenus futurs sur TikTok. Il s'agit de s'adapter et d'\u00e9voluer avec le paysage en constante mutation de la plateforme.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad5f61db23f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad5f61db23f6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison.png\" alt=\"Comparaison de port\u00e9e par Brand24.\" class=\"wp-image-171453\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison-248x82.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaison de port\u00e9e par Brand24.<\/figcaption><\/figure>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Analyzing TikTok hashtags effectively can be a game-changer for your TikTok marketing strategy.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s crucial for understanding what&#8217;s driving the visibility of your TikTok posts, how your audience engages with your content, and where there&#8217;s room for improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais <strong>collecting the data is only half the job<\/strong>. The interesting part starts when you figure out what those numbers are actually telling you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for patterns, question unexpected results, and don&#8217;t be afraid to experiment. Sometimes, your most valuable insight will come from a hashtag that didn&#8217;t perform as well as expected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My advice? Keep an eye on trends, learn firsthand from what works (and what doesn&#8217;t!), and use those insights to fine-tune your next campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The more you learn about your audience, the less you&#8217;ll have to rely on guesswork<\/strong>. And that&#8217;s a pretty good place to be!<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analysez les hashtags TikTok comme un pro !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=141\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">FAQ<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Comment v\u00e9rifier l'analyse des hashtags sur TikTok ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Vous pouvez utiliser les outils d'analyse natifs de TikTok (disponibles sur les comptes Business et Creator) pour suivre les vues, l'engagement et les performances des vid\u00e9os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour obtenir des informations plus approfondies sur les hashtags, comme le sentiment, le suivi des concurrents et la port\u00e9e multiplateforme, vous aurez besoin d'outils d'analyse externes.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Les analyses natives de TikTok sont-elles suffisantes ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">TikTok\u2019s native analytics provide a good starting point, but they often fall short in delivering in-depth insights.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media monitoring tools are a great help in this process, as they offer comprehensive monitoring and analysis of hashtag campaigns. Without these tools, accurately monitoring a hashtag\u2019s performance is challenging.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Can I access free TikTok hashtag analytics?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Yes! TikTok Studio lets you analyze your own videos, including views and engagement, while TikTok Creative Center helps you explore trending hashtags, related tags, and popularity trends. Both are free to use, although access to some features may vary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more advanced hashtag analytics, such as sentiment analysis, historical mention tracking, and cross-platform comparisons, you&#8217;ll generally need a third-party tool.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Comment trouver les hashtags TikTok en vogue ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Vous pouvez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consulter la page Discover de TikTok<\/li>\n\n\n\n<li>Explore trending and related hashtags in TikTok Creative Center<\/li>\n\n\n\n<li>Contr\u00f4ler les tendances sonores<\/li>\n\n\n\n<li>Analyser les concurrents<\/li>\n\n\n\n<li>Use social listening tools to detect rising hashtag spikes<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quels sont les indicateurs \u00e0 suivre pour mesurer la performance d'un hashtag ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Les indicateurs les plus importants sont les suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atteindre<\/li>\n\n\n\n<li>Engagement (likes, commentaires, partages)<\/li>\n\n\n\n<li>Mention volume<\/li>\n\n\n\n<li>Sentiment<\/li>\n\n\n\n<li>Activit\u00e9 des influenceurs<\/li>\n\n\n\n<li>Croissance dans le temps<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Together, they help understand not only how visible your hashtag is, but also whether people are actively participating in the conversation.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How do I know if a TikTok hashtag is performing well?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Compare its mention volume, reach, and engagement against previous periods and relevant competitors. Look for consistent participation, positive sentiment, and new creators using the hashtag. A short-lived viral spike is great, but sustained activity is a stronger sign of long-term success.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Combien de hashtags dois-je utiliser sur TikTok ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">There&#8217;s no magic number! Focus on 3\u20135 relevant hashtags that describe your content and match your audience&#8217;s interests. Avoid stuffing captions with popular but unrelated tags, and experiment to see what works best for your account.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Can I track competitors&#8217; TikTok hashtags?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Yes! Search for competitor hashtags directly on TikTok or use social listening tools to compare their mention volume, reach, engagement, and popularity over time. This helps you benchmark your performance and discover content formats or campaign ideas worth testing.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Comment puis-je comparer les performances des hashtags TikTok dans le temps ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Suivez les indicateurs tels que le volume mention, la port\u00e9e, le taux d'engagement et le sentiment d'une semaine \u00e0 l'autre ou d'un mois \u00e0 l'autre. Le suivi des tendances \u00e0 long terme vous aide \u00e0 identifier la saisonnalit\u00e9, l'impact de la campagne et l'augmentation ou la diminution de l'\u00e9lan des hashtags.<\/p>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez am\u00e9liorer votre strat\u00e9gie TikTok en 2026 ? D\u00e9couvrez comment le suivi des hashtags peut booster votre visibilit\u00e9 et votre engagement.<\/p>","protected":false},"author":82,"featured_media":161282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-161266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Do you want to improve your TikTok marketing strategy in 2026? 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