{"id":161718,"date":"2026-03-17T14:04:45","date_gmt":"2026-03-17T13:04:45","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161718"},"modified":"2026-04-09T16:31:43","modified_gmt":"2026-04-09T14:31:43","slug":"logiciel-de-detection-des-emotions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/emotion-detection-software\/","title":{"rendered":"5 Best Emotion Detection Software in 2026 [Different Use Cases]"},"content":{"rendered":"<p><strong>Les logiciels de d\u00e9tection des \u00e9motions sont en plein essor - d'ici \u00e0 2030, ce march\u00e9 devrait d\u00e9passer les $100 milliards d'euros. Rien d'\u00e9tonnant \u00e0 cela, puisque les \u00e9motions sont \u00e0 l'origine de la plupart des d\u00e9cisions humaines et qu'elles deviennent des donn\u00e9es mesurables que les entreprises peuvent analyser et sur lesquelles elles peuvent agir. Dans cet article, nous avons pr\u00e9sent\u00e9 les 5 meilleurs outils pour diff\u00e9rents cas d'utilisation.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principaux enseignements    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Les \u00e9motions peuvent \u00eatre mesur\u00e9es<\/h4>\n                <p class=\"acf-key-takeaways__text\">Des outils comme Brand24 et Hume AI transforment les \u00e9motions en donn\u00e9es exploitables. Cela aide les entreprises \u00e0 comprendre les utilisateurs et \u00e0 prendre de meilleures d\u00e9cisions.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Une taille unique ne convient pas \u00e0 tous<\/h4>\n                <p class=\"acf-key-takeaways__text\">Diff\u00e9rents logiciels de d\u00e9tection des \u00e9motions analysent diff\u00e9rents signaux tels que le texte, la voix ou les expressions faciales. Le bon choix d\u00e9pend de votre cas d'utilisation et de votre source de donn\u00e9es.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Outils avanc\u00e9s = connaissances plus approfondies<\/h4>\n                <p class=\"acf-key-takeaways__text\">Des solutions plus avanc\u00e9es comme Affectiva ou FaceReader offrent une analyse plus riche mais n\u00e9cessitent plus de ressources. Des outils plus simples comme Brand24 sont plus faciles \u00e0 utiliser et plus rapides \u00e0 mettre en \u0153uvre.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-emotion\"><strong>Les meilleurs logiciels de reconnaissance des \u00e9motions pour diff\u00e9rents cas d'utilisation :<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>Outil<\/th><th>Cas d'utilisation<\/th><th>Source des donn\u00e9es<\/th><th>Meilleur pour<\/th><\/tr><tr><td><strong>Brand24<\/strong><\/td><td>\u00c9coute sociale et sentiment<\/td><td>Texte (en ligne mentions)<\/td><td>Marketing, relations publiques, suivi de la marque<\/td><\/tr><tr><td><strong>MorphCast<\/strong><\/td><td>Engagement du public en direct<\/td><td>Vid\u00e9o (visage)<\/td><td>\u00c9v\u00e9nements, webinaires, r\u00e9unions<\/td><\/tr><tr><td><strong>FaceReader<\/strong><\/td><td>Recherche et analyse comportementale<\/td><td>Visage et biom\u00e9trie<\/td><td>UX, recherche universitaire, \u00e9tude de march\u00e9<\/td><\/tr><tr><td><strong>Hume AI<\/strong><\/td><td>L'IA conversationnelle sur les \u00e9motions<\/td><td>Voix et texte<\/td><td>Produits d'IA, assistance \u00e0 la client\u00e8le<\/td><\/tr><tr><td><strong>Affectiva<\/strong><\/td><td>IA faciale et r\u00e9elle avanc\u00e9e<\/td><td>Vid\u00e9o (visage et comportement)<\/td><td>Automobile, recherche en entreprise<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Lors de la s\u00e9lection du logiciel de reconnaissance des \u00e9motions, nous avons pris en compte les facteurs cl\u00e9s suivants :<\/strong><br><br>- <strong>Applicabilit\u00e9 dans le monde r\u00e9el&nbsp;<\/strong>dans le domaine du marketing, de l'UX et des produits<br><br>- <strong>Diff\u00e9rents types de d\u00e9tection des \u00e9motions<\/strong>&nbsp;(texte, voix, visage, autre)<br><br>- <strong>Gamme de cas d'utilisation&nbsp;<\/strong>(affaires, recherche et entreprises)<br><br>- <strong>Disponibilit\u00e9<\/strong>&nbsp;(des outils pr\u00eats \u00e0 l'emploi aux plateformes d'IA avanc\u00e9es)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n\n<p>Brand24 est un logiciel de gestion de l'information aliment\u00e9 par l'IA.\u00a0<a href=\"https:\/\/brand24.com\/blog\/fr\/outils-decoute-sociale\/\" target=\"_blank\" rel=\"noreferrer noopener\">outil d'\u00e9coute sociale<\/a><strong>\u00a0<\/strong>qui suit et analyse en temps r\u00e9el les mention de diff\u00e9rents mots-cl\u00e9s (noms de marques, hashtags, produits, services, industries, etc.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df4ce0a2d14&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df4ce0a2d14\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"636\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-1140x636.jpg\" alt=\"logiciel de d\u00e9tection des \u00e9motions brand24 page\" class=\"wp-image-182176\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-1140x636.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-300x167.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-600x335.jpg 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-248x138.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-90x50.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Il parcourt le web et trouve les mention que vous voulez en temps r\u00e9el \u00e0 travers :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plateformes de m\u00e9dias sociaux<\/strong>, Les utilisateurs de l'internet, y compris Instagram, Facebook, X, Reddit, LinkedIn, YouTube, TikTok, Telegram, Twitch et Bluesky.<\/li>\n\n\n\n<li><strong>Sources non sociales<\/strong>, y compris les nouvelles, les blogs, les forums, les plateformes vid\u00e9o, les podcasts, les bulletins d'information et d'autres m\u00e9dias !\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Brand24 utilise le traitement du langage naturel (NLP) et l'apprentissage automatique pour effectuer une analyse des donn\u00e9es.\u00a0<a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" target=\"_blank\" rel=\"noreferrer noopener\">analyse des sentiments<\/a>\u00a0- le processus qui permet de d\u00e9couvrir la tonalit\u00e9 \u00e9motionnelle des mention.<\/p>\n\n\n\n<p>Vous pouvez rapidement v\u00e9rifier le type de sentiment qu'inspire mentions. Il peut \u00eatre positif, n\u00e9gatif ou neutre.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df4ce0a30af&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df4ce0a30af\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"627\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-1140x627.jpg\" alt=\"Tableau de bord brand24\" class=\"wp-image-182175\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-1140x627.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-300x165.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-90x50.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-520x287.jpg 520w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Brand24<\/figcaption><\/figure>\n\n\n\n<p>Le graphique est une repr\u00e9sentation de la note de sentiment au fil du temps. Les lignes vertes et rouges correspondent aux sentiments positifs et n\u00e9gatifs.<\/p>\n\n\n\n<p>En outre, si vous le souhaitez, vous pouvez filtrer les r\u00e9sultats. Par exemple, par donn\u00e9es, par source ou par g\u00e9olocalisation.<\/p>\n\n\n\n<p>Dans Brand24, vous pouvez comparer le sentiment de votre marque et de ses concurrents ou de toute autre marque.<\/p>\n\n\n\n<p>Comparons donc American Airlines avec sa concurrente, United Airlines.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df4ce0a3393&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df4ce0a3393\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"675\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_comparison.jpg\" alt=\"Comparaison du sentiment de Brand24 pour deux marques concurrentes\" class=\"wp-image-182167\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_comparison.jpg 863w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_comparison-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_comparison-300x235.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_comparison-203x159.jpg 203w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_comparison-90x70.jpg 90w\" sizes=\"auto, (max-width: 863px) 100vw, 863px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaison du sentiment de Brand24 pour deux marques concurrentes<\/figcaption><\/figure>\n\n\n\n<p>Les graphiques des sentiments positifs et n\u00e9gatifs donnent un aper\u00e7u clair - United Airlines jouit d'un climat beaucoup plus favorable que les autres compagnies a\u00e9riennes.<a href=\"https:\/\/brand24.com\/blog\/fr\/sentiment-dappartenance-a-la-marque\/\" target=\"_blank\" rel=\"noreferrer noopener\"> sentiment d'appartenance \u00e0 la marque<\/a>\u00a0que son concurrent sur le march\u00e9.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse des sentiments aliment\u00e9e par l'IA<\/li>\n\n\n\n<li>Analyse des concurrents<\/li>\n\n\n\n<li>D\u00e9tecteur d'\u00e9v\u00e9nements AI (pour les anomalies)<\/li>\n\n\n\n<li>Alertes en temps r\u00e9el<\/li>\n\n\n\n<li>Rapports renforc\u00e9s par l'IA<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez le meilleur logiciel de d\u00e9tection des \u00e9motions !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=148\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"morphcast\"><strong>02 MorphCast pour Zoom<\/strong><\/h3>\n\n\n\n<p>MorphCast pour Zoom est une application bas\u00e9e sur un navigateur qui permet d'analyser les expressions faciales des participants \u00e0 une vid\u00e9oconf\u00e9rence.<\/p>\n\n\n\n<p><strong>La webcam suit les visages des personnes et leurs expressions faciales sont analys\u00e9es en temps r\u00e9el.<\/strong>. MorphCast fournit des donn\u00e9es sur l'engagement des participants, leur niveau d'attention et leurs \u00e9motions pendant l'appel vid\u00e9o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df4ce0a3937&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df4ce0a3937\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"656\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page-1140x656.jpg\" alt=\"logiciel de d\u00e9tection des \u00e9motions page morphcast\" class=\"wp-image-182174\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page-1140x656.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page-300x173.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page-248x143.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page-90x52.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>En outre, les donn\u00e9es collect\u00e9es sont disponibles sur le tableau de bord apr\u00e8s la r\u00e9union, de sorte que vous pouvez y acc\u00e9der \u00e0 tout moment.<\/p>\n\n\n\n<p>Ce logiciel de reconnaissance des \u00e9motions faciales permet de cr\u00e9er des exp\u00e9riences num\u00e9riques inoubliables.<\/p>\n\n\n\n<p>Vous obtenez des informations pr\u00e9cieuses qui <strong>am\u00e9liorer la communication<\/strong> et vous aider <strong>\u00e9tablir de meilleures relations avec les clients<\/strong> et les autres participants \u00e0 la r\u00e9union.<\/p>\n\n\n\n<p>Malheureusement, il est con\u00e7u sp\u00e9cifiquement pour les utilisateurs de Zoom. Par cons\u00e9quent, si vous utilisez une autre plate-forme de vid\u00e9oconf\u00e9rence et que vous souhaitez commencer \u00e0 utiliser MorphCast, vous devez transf\u00e9rer vos appels vers Zoom.<\/p>\n\n\n\n<p>De plus, MorphCast ne fonctionne que dans la version navigateur web de Zoom. Il est impossible \u00e0 ce stade de l'utiliser dans l'application de bureau ou l'application mobile.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u26a0\ufe0f <strong>Remarque importante : <\/strong>Les participants peuvent accepter ou rejeter l'analyse, et les organisateurs peuvent \u00e9galement d\u00e9cider de lancer ou d'arr\u00eater le processus. MorphCast est donc s\u00fbr du point de vue de la protection de la vie priv\u00e9e et des donn\u00e9es.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse du suivi de l'attention<\/li>\n\n\n\n<li>Analyse du niveau d'engagement du public<\/li>\n\n\n\n<li>Analyse des \u00e9motions<\/li>\n\n\n\n<li>Tableau de bord en temps r\u00e9el et apr\u00e8s la conf\u00e9rence<\/li>\n\n\n\n<li>Possibilit\u00e9 d'utilisation sur diff\u00e9rents appareils, mais uniquement dans un navigateur<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df4ce0a3ca0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df4ce0a3ca0\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/emotion-detection-software-morphcast.png\" alt=\"MorphCast pour Zoom\" class=\"wp-image-161721\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/emotion-detection-software-morphcast.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/emotion-detection-software-morphcast-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/emotion-detection-software-morphcast-248x130.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord MorphCast pour Zoom<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"facereader\"><strong>03 Noldus FaceReader<\/strong><\/h3>\n\n\n\n<p>FaceReader est une plateforme d'analyse des expressions faciales. Il s'agit d'une solution bas\u00e9e sur un navigateur.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df4ce0a3f49&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df4ce0a3f49\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"615\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page-1140x615.jpg\" alt=\"logiciel de d\u00e9tection des \u00e9motions lecteur de visage page\" class=\"wp-image-182173\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page-1140x615.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page-300x162.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Les donn\u00e9es collect\u00e9es par FaceReader vont au-del\u00e0 d'une simple analyse des \u00e9motions. <\/p>\n\n\n\n<p><strong>En fait, il peut analyser :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>expressions faciales<\/strong>&nbsp;(jusqu'\u00e0 8 visages en m\u00eame temps)<\/li>\n\n\n\n<li><strong>Unit\u00e9s d'action faciale&nbsp;<\/strong>(donc \u00e9l\u00e9ments observables des expressions humaines)<\/li>\n\n\n\n<li><strong>l'orientation de la t\u00eate et la direction des yeux<\/strong><\/li>\n\n\n\n<li><strong>suivi des yeux par webcam<\/strong><\/li>\n\n\n\n<li><strong>signaux vocaux<\/strong><\/li>\n\n\n\n<li><strong>les signaux physiologiques<\/strong>, la fr\u00e9quence cardiaque, la variabilit\u00e9 de la fr\u00e9quence cardiaque (VFC) et la fr\u00e9quence respiratoire (en fonction de la configuration)<\/li>\n<\/ul>\n\n\n\n<p>Comme vous le voyez, il s'agit d'un logiciel puissant sp\u00e9cifiquement d\u00e9di\u00e9 \u00e0 la r\u00e9alisation d'\u00e9tudes de march\u00e9, d'\u00e9tudes acad\u00e9miques et d'exp\u00e9riences UX avanc\u00e9es.<\/p>\n\n\n\n<p>Il est le plus souvent utilis\u00e9 pour analyser les r\u00e9actions du public aux vid\u00e9os (en particulier les publicit\u00e9s), aux images, aux produits et aux pages web.<\/p>\n\n\n\n<p><strong>L'outil \u00e9tant perfectionn\u00e9, le prix l'est \u00e9galement.<\/strong>. Le plan le moins cher co\u00fbte plus de $2,400 et permet de r\u00e9aliser jusqu'\u00e0 10 \u00e9tudes.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reconnaissance automatis\u00e9e des \u00e9motions faciales<\/li>\n\n\n\n<li>Enregistrement de l'analyse des participants<\/li>\n\n\n\n<li>Expressions personnalis\u00e9es<\/li>\n\n\n\n<li>Tableau de bord personnalis\u00e9<\/li>\n\n\n\n<li>Regroupement des participants sur la base de diverses variables<\/li>\n\n\n\n<li>Comparaison des r\u00e9sultats<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df4ce0a42d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df4ce0a42d7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard-1140x618.jpg\" alt=\"lecteur de visage pour tableau de bord\" class=\"wp-image-182172\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard-1140x618.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord du Facereader<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez le meilleur logiciel de d\u00e9tection des \u00e9motions !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=148\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"humeai\">04 Hume AI<\/h3>\n\n\n\n<p>Hume AI est un syst\u00e8me avanc\u00e9 de&nbsp;<strong>logiciel d'analyse vocale et textuelle bas\u00e9 sur l'IA de l'\u00e9motion<\/strong>. Il s'appuie sur des mod\u00e8les d'apprentissage automatique \u00e0 grande \u00e9chelle, form\u00e9s pour comprendre les signaux \u00e9motionnels, m\u00eame les plus nuanc\u00e9s.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df4ce0a472e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df4ce0a472e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"620\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page-1140x620.jpg\" alt=\"logiciel de d\u00e9tection des \u00e9motions Hume AI page\" class=\"wp-image-182171\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page-1140x620.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Contrairement aux outils traditionnels qui ne classent que les \u00e9motions de base, Hume AI peut d\u00e9tecter&nbsp;<strong>les \u00e9tats \u00e9motionnels subtils<\/strong>&nbsp;(par exemple, la confusion, l'admiration, l'anxi\u00e9t\u00e9) :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ton de la voix<\/li>\n\n\n\n<li>les modes d'expression<\/li>\n\n\n\n<li>saisie de texte<\/li>\n<\/ul>\n\n\n\n<p>Cela la rend particuli\u00e8rement utile pour l'optimisation du support client, l'IA conversationnelle et l'am\u00e9lioration de l'UX des produits,<\/p>\n\n\n\n<p>Hume AI est souvent utilis\u00e9 via une API, ce qui en fait un choix judicieux pour les \u00e9quipes charg\u00e9es de mettre en place des syst\u00e8mes de gestion de l'information.&nbsp;<strong>Produits d'IA ou int\u00e9gration de la d\u00e9tection des \u00e9motions dans les applications<\/strong>.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9tection des \u00e9motions \u00e0 partir de la voix et du texte<\/li>\n\n\n\n<li>Un large \u00e9ventail de cat\u00e9gories \u00e9motionnelles nuanc\u00e9es<\/li>\n\n\n\n<li>API pour les d\u00e9veloppeurs<\/li>\n\n\n\n<li>Analyse en temps r\u00e9el<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df4ce0a4ab4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df4ce0a4ab4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_dashboard.jpg\" alt=\"tableau de bord hume ai\" class=\"wp-image-182170\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_dashboard.jpg 1024w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_dashboard-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_dashboard-300x130.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_dashboard-248x108.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_dashboard-90x39.jpg 90w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Hume AI<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"affectiva\">05 Affectiva&nbsp;<\/h3>\n\n\n\n<p>Affectiva est une plateforme de reconnaissance des \u00e9motions bas\u00e9e sur l'analyse faciale et l'analyse en cabine, largement utilis\u00e9e dans l'automobile, la publicit\u00e9 et la recherche.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df4ce0a4daa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df4ce0a4daa\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"602\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page-1140x602.jpg\" alt=\"Logiciel de d\u00e9tection des \u00e9motions Affectiva page\" class=\"wp-image-182169\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page-1140x602.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page-300x159.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page-248x131.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page-90x48.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Il utilise la vision par ordinateur et l'apprentissage profond pour <strong>analyser les expressions faciales, la position de la t\u00eate, les mouvements des yeux et bien d'autres signaux<\/strong>.<\/p>\n\n\n\n<p>Affectiva est moins un \u201cSaaS pr\u00eat \u00e0 l'emploi\u201d qu'un \"SaaS\".&nbsp;<strong>logiciel d'entreprise<\/strong>&nbsp;pour les grandes entreprises.<\/p>\n\n\n\n<p><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse de l'expression faciale et de l'attention<\/li>\n\n\n\n<li>D\u00e9tection des \u00e9motions dans les vid\u00e9os en temps r\u00e9el<\/li>\n\n\n\n<li>Surveillance du conducteur par l'IA<\/li>\n\n\n\n<li>Tests d'audience et recherche publicitaire<\/li>\n\n\n\n<li>Int\u00e9grations au niveau de l'entreprise<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df4ce0a50ba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df4ce0a50ba\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"668\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard-1140x668.jpg\" alt=\"Tableau de bord Affectiva\" class=\"wp-image-182168\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard-1140x668.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Affectiva<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez le meilleur logiciel de d\u00e9tection des \u00e9motions !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=148\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatisdetection\"><strong>Qu'est-ce que la d\u00e9tection des \u00e9motions ?<\/strong><\/h3>\n\n\n\n<p>La d\u00e9tection des \u00e9motions est le processus d'identification des sentiments des personnes sur la base de signaux tels que les expressions faciales, le ton de la voix ou le texte. Elle utilise l'IA pour transformer ces signaux en informations. <\/p>\n\n\n\n<p>En termes simples, il vous aide \u00e0 \u201clire\u201d les \u00e9motions \u00e0 partir des donn\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatissoftware\"><strong>Qu'est-ce qu'un logiciel de d\u00e9tection des \u00e9motions ?<\/strong><\/h3>\n\n\n\n<p>Un logiciel de d\u00e9tection des \u00e9motions est un outil qui analyse les donn\u00e9es (comme les messages sur les m\u00e9dias sociaux, les vid\u00e9os ou les fichiers audio) pour identifier les \u00e9motions. Il utilise l'IA pour qualifier les r\u00e9actions de positives, n\u00e9gatives ou d'\u00e9tats \u00e9motionnels plus d\u00e9taill\u00e9s. <\/p>\n\n\n\n<p>Les sp\u00e9cialistes du marketing l'utilisent pour mieux comprendre les publics et am\u00e9liorer les campagnes.&nbsp;<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez Brand24 - le meilleur logiciel de d\u00e9tection des \u00e9motions !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=148\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whyimportant\"><strong>Pourquoi la d\u00e9tection des \u00e9motions est-elle importante ?<\/strong><\/h3>\n\n\n\n<p>La d\u00e9tection des \u00e9motions vous aide \u00e0 comprendre ce que les gens ressentent r\u00e9ellement \u00e0 l'\u00e9gard de votre marque, et pas seulement ce qu'ils disent. Les \u00e9motions influencent fortement les d\u00e9cisions - <a href=\"https:\/\/www.library.hbs.edu\/working-knowledge\/the-subconscious-mind-of-the-consumer-and-how-to-reach-it?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"recherche de la Harvard Business School \">recherche de la Harvard Business School<\/a> sugg\u00e8re jusqu'\u00e0&nbsp;<strong>95% des d\u00e9cisions d'achat sont subconscientes<\/strong>. <\/p>\n\n\n\n<p>C'est pourquoi le suivi des r\u00e9actions \u00e9motionnelles peut am\u00e9liorer le marketing, la messagerie et l'exp\u00e9rience client.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les 5 meilleurs outils de d\u00e9tection des \u00e9motions et comment les entreprises utilisent l'IA pour analyser les donn\u00e9es textuelles, vocales et faciales afin de prendre des d\u00e9cisions plus avis\u00e9es.<\/p>","protected":false},"author":83,"featured_media":162075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-161718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/161718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=161718"}],"version-history":[{"count":40,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/161718\/revisions"}],"predecessor-version":[{"id":182177,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/161718\/revisions\/182177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/162075"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=161718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=161718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=161718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}