{"id":161823,"date":"2024-03-01T16:00:43","date_gmt":"2024-03-01T15:00:43","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161823"},"modified":"2026-05-26T12:49:43","modified_gmt":"2026-05-26T10:49:43","slug":"surveillance-dinstagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/instagram-monitoring\/","title":{"rendered":"Surveillance d'Instagram : Outils et guide complet pour 2026"},"content":{"rendered":"\n<p><strong>With <a href=\"http:\/\/quantumrun.com\/consulting\/instagram-users\/?__cf_chl_rt_tk=xdylLpcacMotLTpqxGSTMTYaGT60wZ8luy7_cVl33BE-1779286538-1.0.1.1-tYpwmEZ6QFjH_ce6wu4f.keEOK8LIA.lkYzwx1CjswM\" target=\"_blank\" rel=\"noopener nofollow\" title=\"3 billion+ monthly active users\">3 billion+ monthly active users<\/a> and 63% checking the app daily, Instagram is where brand reputation is built (or broken) in real time. Manual tracking won&#8217;t cut it. The right tool catches untagged mentions, surfaces sentiment trends, and turns raw data into decisions. <\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Instagram is too big to ignore.<\/p>\n                    <p class=\"acf-key-takeaways__text\">With 2 billion+ monthly active users and 63% opening the app daily, it&#039;s one of the world&#039;s most engaged platforms \u2014 and most brand conversations there go unmonitored.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Most mentions happen without a tag \u2014 and without monitoring, you&#039;ll never see them.<\/p>\n                    <p class=\"acf-key-takeaways__text\">People post about brands in captions, Stories, and comment threads without using @. That&#039;s where the most candid \u2014 and valuable \u2014 conversations happen.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Instagram moves fast \u2014 early detection beats damage control.<\/p>\n                    <p class=\"acf-key-takeaways__text\">A critical comment thread can go viral before your team&#039;s morning standup. Monitoring acts as a PR early warning system, catching negative sentiment before it spreads.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Influencer marketing without monitoring is guesswork.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Monitoring shows how an influencer&#039;s audience actually responded \u2014 not just the numbers the influencer reports. Sentiment and downstream brand lift tell the real story.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Your competitors&#039; comment sections are market research.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Tracking what people say about rivals on Instagram reveals where they&#039;re falling short \u2014 and where you can step in with a better offer.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-instagram-monitoring\"><strong>What is Instagram monitoring?<\/strong><\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Short Answer: <strong>Instagram monitoring<\/strong> is the process of scanning Instagram for conversations, content, and signals relevant to your business \u2014 including mentions of your brand name, competitor activity, trending hashtags, influencer performance, and audience sentiment.<\/p>\n\n\n\n<p>It goes beyond checking notifications. A single post about your product in someone&#8217;s Story \u2014 no tag, no hashtag \u2014 vanishes from your radar unless you have a system in place.<\/p>\n\n\n\n<p><strong>What you can monitor:<\/strong><\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Direct brand mentions (tagged with @)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Untagged brand mentions in captions and comments<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Hashtag conversations<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Competitor account activity and mentions<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Influencer content and its real reach<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Sentiment around campaigns and product launches<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><strong>What you can&#8217;t monitor<\/strong> (and shouldn&#8217;t try to): private accounts and DMs. Those are off-limits to any legitimate tool. If an app promises otherwise, it&#8217;s a scam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-instagram-monitoring-matters\">Why Instagram monitoring matters?<\/h2>\n\n\n\n<p>Here are the numbers that make the case:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Metric                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Value                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monthly active users<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>3 billion+<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Daily active users<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>500 million<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Users who open the app daily<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>62%<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Avg. daily app opens per user<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>7.8 times\/day<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Average time spent per day<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>33.9 minutes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Instagram moves fast. A critical comment thread, a viral Reel reaction, a micro-influencer&#8217;s negative review \u2014 these can generate hundreds of responses in the time between your morning coffee and your first meeting. Monitoring is what closes that gap.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram monitoring tips<\/h2>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Tip                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Why?                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Define what you&#8217;re listening for before you start.<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Brand reputation? Campaign performance? Competitive gaps? Influencer ROI? The answer shapes which keywords you track and which metrics you prioritize.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Monitor more than your brand name.<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Product names, campaign slogans, key people at your company, industry-level terms (&#8220;best [category] in [city]&#8221;) \u2014 all of these catch conversations your brand name alone would miss.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Instagram has a unique content rhythm \u2014 account for it.<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Stories disappear after 24 hours. Reels have a longer lifespan but frontloaded engagement. Monitoring tools that don&#8217;t account for format-specific behavior can undercount Story mentions significantly.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Don&#8217;t monitor and do nothing.<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A customer sharing genuine praise deserves a response. An unanswered criticism in a comment thread compounds over time. Monitoring without engagement is half a strategy.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Review DMs manually \u2014 tools can&#8217;t reach them.<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Private messages aren&#8217;t accessible to any monitoring tool. Build a regular DM review into your workflow; it&#8217;s often where unresolved issues surface first.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Use sentiment filtering to triage, not just track.<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>When mention volume is high, sentiment filtering tells you what actually needs attention \u2014 so your team isn&#8217;t reading through hundreds of positive comments to find the three that require action.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-look-for-in-a-monitoring-tool\">What to look for in a monitoring tool?<\/h2>\n\n\n\n<p>Instagram-specific features matter, but the best tools go wider:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Feature                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Why it matters                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Untagged mention tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Most Instagram mentions don&#8217;t include a direct @<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Hashtag monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Brand and industry hashtags carry significant conversation<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sentiment analysis<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Volume tells you what happened; sentiment tells you whether to act<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Influencer reach metrics<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Distinguish between accounts with real vs. inflated engagement<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-time alerts<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Crises don&#8217;t wait for your weekly report<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Cross-platform coverage<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Instagram conversations often echo on TikTok, Reddit, and review sites<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Your own data is only half the picture<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Brand24 covers all of the above and pulls data from Instagram, TikTok, YouTube, Reddit, LinkedIn, Telegram, review platforms, podcasts, and news \u2014 so Instagram mentions land in context, not isolation.<\/p>\n\n\n\n<p>In addition to the features listed above, Brand24 offers some additional benefits.<\/p>\n\n\n\n<p>Thanks to advanced AI technology, Anomaly Detector by Brand24 can identify the causes of potential spikes in mentions. It&#8217;s a game-changer for all social media managers.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t need to go through each comment and manually draw conclusions &#8211; the tool does it for you automatically.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e7b270cdca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e7b270cdca\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"367\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-anomaly-detector.png\" alt=\"AI-based feature, Anomaly Detector by Brand24.\" class=\"wp-image-161828\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-anomaly-detector.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-anomaly-detector-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-anomaly-detector-248x91.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anomaly Detector by Brand24.<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor Instagram mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=150\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Real-world examples<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Pasibus \u2014 knowing which influencers actually move the needle<\/h3>\n\n\n\n<p>Pasibus is a Polish fast-casual burger brand that&#8217;s built a loyal, vocal fanbase on Instagram. Their Marketing Director, Maciej Moc, uses Brand24 to connect influencer activity with real business outcomes \u2014 correlating mention spikes with sales and reservations data to see which partnerships are worth repeating.<\/p>\n\n\n\n<p>The result: smarter budget allocation, less guesswork, and a monitoring habit embedded in daily operations.<\/p>\n\n\n\n<p><em>&#8220;Brand24 is an essential tool for every marketer. The data that measures the effectiveness of your actions \u2014 helping you spend money more wisely \u2014 is simply a must-have.&#8221;<\/em> \u2014 Maciej Moc, Marketing Director at Pasibus<\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/brand24.com\/case-study\/pasibus\/\">Read full case study<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uber \u2014 reading the room after a major launch<\/h3>\n\n\n\n<p>When Uber rolled out its redesigned rider app, the social response was immediate. Online discussion doubled within two days (from ~8\u20139K to 16\u201322K daily mentions), likes jumped 90%, shares 250%. But beyond the positive buzz, Brand24 helped Uber identify which specific features were generating friction \u2014 feeding that feedback directly into the product roadmap.<\/p>\n\n\n\n<p>Monitoring didn&#8217;t just measure success. It made the next version better.<\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/brand24.com\/case-study\/uber-technologies\/\">Read full case study<\/a>Instagram Insights vs. social listening tools \u2014 what each covers<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor Instagram mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=150\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-monitor-instagram-step-by-step\">How to monitor Instagram: step by step<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\"><strong>01 Start with Instagram Insights<\/strong><\/h3>\n\n\n\n<p>Every business and creator account has access to Instagram Insights \u2014 the platform&#8217;s native analytics. It&#8217;s free, built in, and a decent starting point.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e7b270d9c5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e7b270d9c5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-post-insights.png\" alt=\"Specific post insights by Instagram.\" class=\"wp-image-161829\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-post-insights.png 717w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-post-insights-300x209.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-post-insights-228x159.png 228w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Specific post insights by Instagram.<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/instagram-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram metrics<\/a> you get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follower growth and demographics<\/li>\n\n\n\n<li>Post, Reel, and Story performance<\/li>\n\n\n\n<li>Reach and impressions per content type<\/li>\n\n\n\n<li>Engagement rate trends<\/li>\n\n\n\n<li>Best-performing content<\/li>\n<\/ul>\n\n\n\n<p>To access: profile \u2192 three lines (top right) \u2192 <em>Insights<\/em>. For individual posts, tap the three dots \u2192 <em>View Insights<\/em>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">The honest limitation: Insights only shows what&#8217;s happening on your own account. No competitor data, no untagged mentions, no sentiment, no export. It tells you <em>your<\/em> story \u2014 not the story others are telling about you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">02 Add a <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a> layer<\/h3>\n\n\n\n<p>First things first, diving into such vast data can be time-consuming. And why bother if many advanced <a href=\"https:\/\/brand24.com\/blog\/instagram-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram analytics tools<\/a> can do this heavy lifting for you?<\/p>\n\n\n\n<p>For the full picture, you need a tool that goes beyond your own account. <a href=\"https:\/\/brand24.com\/blog\/instagram-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"Instagram monitoring tools\">Instagram monitoring tools<\/a> scan public Instagram content for your keywords and surface relevant <a href=\"https:\/\/brand24.com\/blog\/how-to-track-social-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"social mentions\">social mentions<\/a> automatically \u2014 including the ones you&#8217;d never find manually.<\/p>\n\n\n\n<p>The basic workflow:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Choose your keywords \u2014 brand name, product names, campaign hashtags, competitor names<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">The tool monitors public Instagram posts, Reels, and comments for those keywords<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Mentions appear in a dashboard, filtered by date, sentiment, or reach<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Set up alerts for spikes or high-priority keywords<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Act on what surfaces \u2014 respond, collect, or escalate<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e7b270e37a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e7b270e37a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"461\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-sentiment.png\" alt=\"Sentiment by Brand24.\" class=\"wp-image-161832\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-sentiment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-sentiment-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-sentiment-248x114.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment by Brand24.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Worth knowing:<\/strong> untagged mentions are often the most candid. Someone writing &#8220;tried [brand] last week and honestly loved it&#8221; in a caption isn&#8217;t performing for the brand \u2014 they&#8217;re just talking. That&#8217;s the most useful signal you can get.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e7b270eaf2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e7b270eaf2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-post.png\" alt=\"Nike's Instagram post.\" class=\"wp-image-161824\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-post.png 841w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-post-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-post-248x147.png 248w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>After looking at a comment like the one below, Nike can be sure they did a great job.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e7b270f27e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e7b270f27e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"140\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-comment.png\" alt=\"Comment with an untagged mention on Instagram.\" class=\"wp-image-161825\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-comment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-comment-300x42.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-comment-248x35.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">03 Track progress, not just snapshots<\/h3>\n\n\n\n<p>One-off checks tell you what happened. Regular monitoring tells you why, and what to do next.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e7b270f9f7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e7b270f9f7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-ai-insights.png\" alt=\"AI Insights for Instagram by Brand24\" class=\"wp-image-161831\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-ai-insights.png 716w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-ai-insights-300x209.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-ai-insights-228x159.png 228w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI-based insights by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>By monitoring <a href=\"https:\/\/brand24.com\/blog\/instagram-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"Instagram performance\">Instagram performance<\/a>, you can identify which types of posts get the most engagement &#8211; should you focus on reels or stories? You&#8217;ll know exactly what your audience prefers.<\/p>\n\n\n\n<p>Moreover, regular monitoring helps you spot trends, <a href=\"https:\/\/brand24.com\/blog\/how-to-find-trending-hashtags-on-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"\">find popular hashtags<\/a>, and adapt quickly. Social media is always evolving, and what worked last month might not work today.<\/p>\n\n\n\n<p>Brand24 also offers comparison features. By monitoring your progress, you can stay ahead of the curve and consistently deliver content that resonates with your audience. It&#8217;s super important.<\/p>\n\n\n\n<p>Take a look below. This is what a period comparison by Brand24 looks like.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e7b27101bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e7b27101bc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-compare-periods.png\" alt=\"Compare periods feature by Brand24.\" class=\"wp-image-161834\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-compare-periods.png 881w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-compare-periods-300x170.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-compare-periods-248x141.png 248w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compare Periods by Brand24.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Insights vs. social listening tools<\/h2>\n\n\n\n<p>Both are worth using. Instagram Insights is your account&#8217;s heartbeat. Social listening is the broader conversation your brand is living inside, whether you&#8217;re aware of it or not.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Capability                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Instagram Insights                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Social listening tool                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Your own post performance<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Tagged brand mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705 (via notifications)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Untagged brand mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Hashtag monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Limited<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor monitoring<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sentiment analysis<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Influencer performance tracking<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Cross-platform data<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Data export<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-time alerts<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705<span data-mce-type=\"bookmark\" style=\"display: inline-block;width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor Instagram mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=150\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion-getting-started-checklist\">Conclusion: getting started checklist<\/h2>\n\n\n\n<p>Instagram monitoring is not a one-time setup. It&#8217;s an ongoing feedback loop between what you put out and how it lands \u2014 and the brands that stay close to that loop consistently outperform the ones making decisions based on vibes.<\/p>\n\n\n\n<p><strong>Before you start:<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Define 3\u20135 core keywords (brand name, product names, key hashtags)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">List 2\u20133 competitor accounts you want to track<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Set up or review Instagram Insights on your business account<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Choose a social listening tool with native Instagram support and sentiment analysis<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Configure real-time alerts for brand name and high-priority keywords<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Establish a weekly rhythm: review mentions, DMs, and competitor activity<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Assign ownership \u2014 someone specific who acts on flagged mentions within 24 hours<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">8<\/span>\n                <span class=\"acf-numeric-list__text\">Run a period comparison every month to spot what&#039;s shifting<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\"><strong>Why monitor an Instagram profile?<\/strong><\/h2>\n\n\n\n<p>Still wondering if it&#8217;s worth it to delve into the monitoring world? Let&#8217;s break down why monitoring your Instagram accounts is useful.&nbsp;<\/p>\n\n\n\n<p>Instagram monitoring will help you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover what your followers love, hate, and, in general &#8211; talk about.<\/li>\n\n\n\n<li>Find out what kind of content performs best &#8211; Reels, Stories, or perhaps something else?<\/li>\n\n\n\n<li>Find influencers and super-fans for potential partnerships.<\/li>\n\n\n\n<li>Know what your competitors are doing and stay one step ahead.<\/li>\n\n\n\n<li>Address any negative comments and keep your reputation shining bright.<\/li>\n\n\n\n<li>Spot user-generated content to reuse and show off your brand.<\/li>\n<\/ul>\n\n\n\n<p>Check out our <a class=\"\" href=\"https:\/\/brand24.com\/blog\/instagram-competitor-analysis\/\">Instagram Competitor Analysis<\/a> for more insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is Instagram monitoring legal? <\/strong><\/h3>\n\n\n\n<p>Yes. Public Instagram posts, Reels, Stories, and comments are publicly accessible \u2014 monitoring them is no different from reading a public webpage. Private accounts and DMs cannot be monitored by any legitimate tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I track mentions when someone doesn&#8217;t tag me? <\/h3>\n\n\n\n<p>Yes, with a social listening tool that matches keywords across public content. Instagram&#8217;s own notifications only surface direct @-tags \u2014 everything else is invisible to native tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How is Instagram monitoring different from just checking Instagram Insights? <\/h3>\n\n\n\n<p>Insights shows you performance data for your own account. Monitoring covers what others are saying about you \u2014 including on accounts and in comment threads you&#8217;d never think to check.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How often should I review Instagram monitoring data? <\/h3>\n\n\n\n<p>Daily for brands running active campaigns or managing high mention volumes. Weekly for smaller or quieter accounts. Real-time alerts handle anything urgent in between.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What keywords should I start with? <\/h3>\n\n\n\n<p>Your brand name (plus common misspellings), product names, branded hashtags, key competitor names, and 2\u20133 category-level terms your audience uses when looking for recommendations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does Instagram monitoring help with influencer marketing? <\/h3>\n\n\n\n<p>It&#8217;s one of the strongest use cases. Beyond what an influencer reports in their own metrics, monitoring shows you how their audience actually responded \u2014 sentiment, conversation quality, and whether the brand lift lasted beyond the post itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can Instagram Stories be monitored? <\/h3>\n\n\n\n<p>Public Stories from public accounts can be tracked for 24 hours. After expiry, they&#8217;re gone. This is one reason real-time monitoring matters more on Instagram than on slower-moving platforms.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor Instagram mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=150\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez le \"pourquoi\" des comportements de votre public avec la surveillance d'Instagram. Suivez le volume des mention, leur sentiment et g\u00e9rez la r\u00e9putation de votre marque.<\/p>","protected":false},"author":78,"featured_media":161840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3951],"tags":[],"class_list":["post-161823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/161823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=161823"}],"version-history":[{"count":35,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/161823\/revisions"}],"predecessor-version":[{"id":183906,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/161823\/revisions\/183906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/161840"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=161823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=161823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=161823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}