{"id":162152,"date":"2026-02-23T14:24:09","date_gmt":"2026-02-23T13:24:09","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=162152"},"modified":"2026-02-23T14:24:10","modified_gmt":"2026-02-23T13:24:10","slug":"linkedin-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/linkedin-mentions\/","title":{"rendered":"LinkedIn Mentions: The Ultimate Guide [2026]"},"content":{"rendered":"<p>Les mention de LinkedIn sont l'un des moyens les plus simples d'augmenter la visibilit\u00e9 et l'engagement de vos posts. Dans ce guide, vous apprendrez comment ils fonctionnent et comment les utiliser strat\u00e9giquement pour am\u00e9liorer vos performances.<\/p>\n\n\n\n<p>Allons-y !<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principaux enseignements    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Que sont les LinkedIn mention ?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Il peut s'agir de r\u00e9f\u00e9rences marqu\u00e9es (@nomd'utilisateur) ou non marqu\u00e9es (nom d'utilisateur) \u00e0 votre profil, \u00e0 votre nom ou \u00e0 votre produit.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Comment suivre les LinkedIn mention ?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Vous pouvez les suivre manuellement en v\u00e9rifiant les notifications de LinkedIn ou automatiquement en utilisant des outils de surveillance des m\u00e9dias sociaux.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Quels sont les avantages du suivi des LinkedI mention ?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Ils permettent de mieux comprendre un public cible, de prendre des d\u00e9cisions plus pr\u00e9cises et fond\u00e9es sur des donn\u00e9es, de renforcer la visibilit\u00e9 de l'IA, de se comparer \u00e0 ses concurrents et d'asseoir sa r\u00e9putation.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Comment trouver mentions sur LinkedIn ?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Pour trouver des mention sur LinkedIn, v\u00e9rifiez la pr\u00e9sence de tags sur votre page de notifications et utilisez la barre de recherche pour trouver votre nom ou votre entreprise sous le filtre Posts. Pour les mention sans tags, vous devrez utiliser un outil d'\u00e9coute sociale.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-linkedin-mentions\"><strong>Que sont les LinkedIn mention ?<\/strong><\/h2>\n\n\n\n<p>Un LinkedIn mention n'est rien d'autre que le fait de nommer un contact ou un autre membre de LinkedIn dans la l\u00e9gende d'une publication, d'un commentaire ou d'un article.&nbsp;<\/p>\n\n\n\n<p>Il est utilis\u00e9 pour engager une page LinkedIn particuli\u00e8re, entamer une conversation ou simplement attirer l'attention de quelqu'un.<\/p>\n\n\n\n<p>Comme nous le savons, LinkedIn est une plateforme permettant de maintenir un profil professionnel et de construire un r\u00e9seau dans le monde des affaires. Le membre de mentioned ne doit pas n\u00e9cessairement \u00eatre une personne ; il peut s'agir du profil LinkedIn d'une marque.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db682beffe4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db682beffe4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"387\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft.png\" alt=\"LinkedIn &quot;@&quot; mention de Microsoft\" class=\"wp-image-171163\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft.png 846w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-248x113.png 248w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">LinkedIn a marqu\u00e9 mention de Microsoft.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3 principaux types de mention :<\/h3>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Type de mention                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Comment cela fonctionne-t-il ?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        \u00c0 quoi cela ressemble-t-il ?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Pourquoi est-ce important ?                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Tagu\u00e9 (@)<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Lorsque vous commencez \u00e0 taper les premi\u00e8res lettres apr\u00e8s \"@\", vous pouvez choisir votre profil en fonction des suggestions de LinkedIn. Une fois le message publi\u00e9, le @ dispara\u00eet et le nom devient gras et cliquable.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Coca-Cola\u00a0<\/strong>(cliquer pour acc\u00e9der \u00e0 la page)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Envoi d'une notification \u00e0 l'utilisateur ou \u00e0 la marque \u00e9tiquet\u00e9(e), ce qui accro\u00eet l'engagement et l'efficacit\u00e9 de l'action. <a title=\"\" href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-de-la-marque\/\" target=\"_blank\" rel=\"noopener\">visibilit\u00e9 de la marque<\/a>.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Sans \u00e9tiquette\u00a0<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Saisi dans la l\u00e9gende ou le commentaire d'un article, le nom sans utiliser @.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\"Les nouvelles campagnes de Coca-Cola\".<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Aucune notification n'est envoy\u00e9e ; la plupart des outils d'analyse ne la captureront pas sans analyser le texte complet. Ajoute beaucoup de contexte \u00e0 votre r\u00e9putation.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><a href=\"https:\/\/brand24.com\/blog\/fr\/hashtags-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hashtags LinkedIn<\/a><strong>(#)<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ajoutez # + un mot-cl\u00e9 dans un message. En cliquant sur le hashtag, vous acc\u00e9derez \u00e0 un flux de contenu connexe.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>#Cocacola <\/strong>ou<strong> #MTendances du march\u00e9<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ajoute des donn\u00e9es et un contexte \u00e0 l'analyse de votre campagne.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Suivez LinkedIn mentions avec Brand24 !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Les Mention augmentent la port\u00e9e de n'importe quelle publication sur LinkedIn, de sorte que votre marque sera probablement remarqu\u00e9e sur LinkedIn ! Par cons\u00e9quent, cela peut g\u00e9n\u00e9rer du trafic vers vos autres canaux de marketing.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db682bf0d97&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db682bf0d97\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"253\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7.png\" alt=\"Untagged mention de Microsoft d\u00e9tect\u00e9 par Brand24 (AI-powered social media monitoring tool)\" class=\"wp-image-171161\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-300x76.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-248x63.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Un mention non marqu\u00e9 de Microsoft.<\/figcaption><\/figure>\n\n\n\n<div style=\"background:#E8F4EE; border-left:6px solid #2E7D5B; padding:18px 20px; border-radius:8px; margin:20px 0; font-size:16px; line-height:1.7;\">\n\n  <p style=\"margin:0;\">\n    <strong>\ud83d\udc49 Note :<\/strong> Certains utilisateurs de LinkedIn peuvent avoir d\u00e9sactiv\u00e9 les notifications mention.\n    Si c'est le cas, LinkedIn vous informera que la personne ne peut pas \u00eatre mention\u00e9e dans votre message ou votre commentaire.\n  <\/p>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-track-linkedin-mentions\"><strong>Comment suivre les LinkedIn mention ?<\/strong><\/h2>\n\n\n\n<p>Les Mention peuvent \u00eatre suivis de deux mani\u00e8res. Vous pouvez le faire par le biais de l'application LinkedIn ou d'un outil de suivi des m\u00e9dias sociaux.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                                            <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Suivi manuel                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Suivi automatis\u00e9                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Comment cela fonctionne-t-il ?<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Consultez les notifications LinkedIn ou recherchez manuellement les mention<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Utilisations\u00a0<a href=\"https:\/\/brand24.com\/blog\/fr\/suivi-de-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Outils de surveillance de LinkedIn<\/strong><\/a>\u00a0pour suivre automatiquement les mention sur LinkedIn et sur le web<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Mentions it tracks<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Uniquement les mention marqu\u00e9es. Les mention non marqu\u00e9es ou les mention concurrentes sont souvent ignor\u00e9es.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u00c9tiquet\u00e9s, non \u00e9tiquet\u00e9s, et hashtag mentions en ligne. \u00c9galement pour l'analyse des concurrents.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Notifications<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Notifications par courriel, push ou application pour les mention marqu\u00e9s uniquement<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Notifications en temps r\u00e9el et alertes sur les sentiments pour tous les mention<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Investissement en temps<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u00c9lev\u00e9 (examen manuel de chaque message, commentaire ou article)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Faible (l'IA traite des milliers de mention instantan\u00e9ment)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Analyses et perspectives<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Tr\u00e8s limit\u00e9 - ne conna\u00eet que les personnes qui vous ont tagu\u00e9<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Mesures avanc\u00e9es :\u00a0<a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" target=\"_blank\" rel=\"noreferrer noopener\">analyse des sentiments<\/a>, les tendances, <a title=\"\" href=\"https:\/\/brand24.com\/fr\/influencer-analysis\/\" target=\"_blank\" rel=\"noopener\">score de l'influenceur<\/a>, <a title=\"\" href=\"https:\/\/brand24.com\/fr\/analyse-des-themes\/\" target=\"_blank\" rel=\"noopener\">analyse des th\u00e8mes<\/a>,\u00a0<a href=\"https:\/\/brand24.com\/blog\/fr\/reputation-de-la-marque-gestion-de-crise\/\" target=\"_blank\" rel=\"noreferrer noopener\">crise de r\u00e9putation de la marque<\/a><strong>\u00a0<\/strong>Recommandations de l'IA<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Suivi des concurrents<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Impossible<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Suivi complet des mention concurrents et analyse comparative des performances<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>\u00c9volutivit\u00e9<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Inefficace pour les pages d'entreprise ou les volumes importants de mention<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Enti\u00e8rement \u00e9volutif pour des centaines ou des milliers de mention<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Cas d'utilisation<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Petites marques avec peu de mention<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pages LinkedIn de moyennes et grandes marques, d'agences ou d'entreprises<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"manual-tracking\"><strong>01 Suivi manuel<\/strong><\/h3>\n\n\n\n<p>Le suivi manuel consiste \u00e0 v\u00e9rifier les notifications ou \u00e0 taper manuellement le nom de votre marque ou le hashtag dans la barre de recherche pour trouver les mention dans les messages. Les Mention dans les commentaires ne peuvent pas faire l'objet d'une recherche.<\/p>\n\n\n\n<p>Le compte marqu\u00e9 re\u00e7oit des notifications par courriel, push et application. Dans les param\u00e8tres de notification, vous pouvez les d\u00e9sactiver et d\u00e9finir la fr\u00e9quence de r\u00e9ception des notifications par courriel.<\/p>\n\n\n\n<p>Ces mention sont r\u00e9pertori\u00e9s dans un onglet en haut de votre page d'accueil LinkedIn.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db682bf1b19&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db682bf1b19\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"437\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab.png\" alt=\"Mention onglet de notification dans LinkedIn\" class=\"wp-image-171162\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-248x108.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions dans l'onglet de notification sur LinkedIn<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Ne manquez pas les mention non marqu\u00e9s !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"using-socialmedia\"><strong>02 Utiliser un outil de surveillance des m\u00e9dias sociaux<\/strong><\/h3>\n\n\n\n<p>Une autre fa\u00e7on de contr\u00f4ler les LinkedIn mentions est d'utiliser un\u00a0<a href=\"https:\/\/brand24.com\/blog\/fr\/surveillance-des-medias-sociaux\/\" target=\"_blank\" rel=\"noreferrer noopener\">surveillance des m\u00e9dias sociaux<\/a>\u00a0l'outil.\u00a0<\/p>\n\n\n\n<p>Cet outil surveille les plateformes de m\u00e9dias sociaux (y compris LinkedIn) et l'ensemble de l'internet pour trouver tous les mention que vous souhaitez.<\/p>\n\n\n\n<p>En ce qui concerne LinkedIn, la plupart des outils collectent les donn\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mentions \u00e0 partir de la page LinkedIn de votre entreprise, vous devez donc avoir un acc\u00e8s administrateur \u00e0 cette page.<\/li>\n\n\n\n<li>commentaires sur les mention (disponibles apr\u00e8s avoir activ\u00e9 l'option appropri\u00e9e dans l'int\u00e9gration)<\/li>\n<\/ul>\n\n\n\n<p>Il convient de souligner que les outils de surveillance des m\u00e9dias sociaux ne collectent que les mention accessibles au public. Cela signifie que, dans le cas de LinkedIn, ils ne capturent pas les mention dans les groupes priv\u00e9s et les chats.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db682bf1f8f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db682bf1f8f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"436\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard.png\" alt=\"Tableau de bord Brand24 aliment\u00e9 par l&#039;IA avec suivi des LinkedIn mention\" class=\"wp-image-171160\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard-248x108.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Brand24 avec LinkedIn mentions suivis de Bill Gates<\/figcaption><\/figure>\n\n\n\n<p>Utilisation&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-suivi-des-medias\/\"><u>Outils de suivi des m\u00e9dias<\/u><\/a>J'ai trouv\u00e9 deux fonctionnalit\u00e9s uniques utiles pour l'analyse de LinkedIn.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e9tecteur d'\u00e9v\u00e9nements<\/strong>: Il analyse et explique rapidement la raison du pic de mention. Il me fait gagner beaucoup de temps !\u00a0<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db682bf2247&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db682bf2247\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"363\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-mentions-brand24-1.png\" alt=\"Analyse de mention sur LinkedIn et d\u00e9tecteur d&#039;anomalies dans l&#039;outil Brand24 pilot\u00e9 par l&#039;IA\" class=\"wp-image-162160\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-1.png 994w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-1-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-1-248x91.png 248w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse de LinkedIn mentions de Bill Gates sur LinkedIn et d\u00e9tecteur d'anomalie dans Brand24<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Onglet Comparaison<\/strong>: o\u00f9 je peux comparer&nbsp;<a href=\"https:\/\/brand24.com\/fr\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>marque mentions<\/u><\/a>&nbsp;par p\u00e9riodes et avec les concurrents.<\/li>\n<\/ul>\n\n\n\n<p>Par exemple, le nombre de LinkedIn mention de Microsoft a augment\u00e9 de 421% par rapport \u00e0 la p\u00e9riode pr\u00e9c\u00e9dente (voir l'image ci-dessous).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db682bf24ee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db682bf24ee\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"581\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods.png\" alt=\"Comparer les p\u00e9riodes - Fonctionnalit\u00e9 aliment\u00e9e par l&#039;IA dans Brand24\" class=\"wp-image-171159\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods-248x144.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparer les p\u00e9riodes de Microsoft mentions de LinkedIn - vue d'ensemble<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenez des informations sur LinkedIn !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-see\">Comment voir les mention sur LinkedIn ?<\/h3>\n\n\n\n<p>Vous pouvez voir mentions en ouvrant votre <strong>Notifications<\/strong> (ic\u00f4ne en forme de cloche) et de consulter les messages dans lesquels vous avez \u00e9t\u00e9 tagu\u00e9. Si vous g\u00e9rez une page d'entreprise, v\u00e9rifiez votre <strong>Notifications de page<\/strong> pour savoir quand votre marque a \u00e9t\u00e9 mentioned.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-find\">Comment trouver mentions sur LinkedIn ?<\/h3>\n\n\n\n<p>Pour trouver mentions d'entre vous, consultez la rubrique <strong>Notifications<\/strong> pour recevoir des alertes indiquant que quelqu'un vous a mention\u00e9 ou \u00e9tiquet\u00e9 dans un message ou un commentaire. Pour trouver des mention de votre marque ou des mots-cl\u00e9s, utilisez la barre de recherche de LinkedIn, filtrez par <strong>Postes<\/strong>, et effectuez une recherche en utilisant des guillemets autour de votre nom ou de votre entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-the-benefits\">Quels sont les avantages de LinkedIn mentions ?<\/h3>\n\n\n\n<p>Les mention de LinkedIn augmentent la visibilit\u00e9, \u00e9largissent la port\u00e9e au-del\u00e0 de votre r\u00e9seau imm\u00e9diat et d\u00e9clenchent des notifications \u00e0 la personne ou \u00e0 l'entreprise \u00e9tiquet\u00e9e, ce qui am\u00e9liore l'engagement. <\/p>\n\n\n\n<p>Ils renforcent \u00e9galement les relations, encouragent les conversations et ajoutent de la cr\u00e9dibilit\u00e9 en associant votre contenu \u00e0 des professionnels ou des marques reconnus.<\/p>\n\n\n\n<p>Voici un aper\u00e7u plus d\u00e9taill\u00e9 des avantages de LinkedIn pour les marques et les particuliers :<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        B\u00e9n\u00e9fice                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Marques                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Individus                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p><strong>Port\u00e9e et visibilit\u00e9<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>D\u00e9velopper la pr\u00e9sence aupr\u00e8s des clients, des partenaires et des pairs de l'industrie<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>D\u00e9velopper son r\u00e9seau et sa visibilit\u00e9 professionnelle<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p><strong>Cr\u00e9dibilit\u00e9 et confiance<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Les mention positives signalent l'autorit\u00e9 et la <a title=\"\" href=\"https:\/\/brand24.com\/blog\/fr\/engagement-de-la-marque\/\" target=\"_blank\" rel=\"noopener\">engagement de la marque<\/a><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>1TP27Les commentaires des pairs renforcent la r\u00e9putation professionnelle<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p><strong>Engagement et relations<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Favoriser les \u00e9changes avec les clients et les partenaires<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Renforcer les liens professionnels<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p><strong>R\u00e9f\u00e9rencement et d\u00e9couvrabilit\u00e9<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Renforcer l'autorit\u00e9 du domaine, la pertinence des mots-cl\u00e9s et le classement dans les moteurs de recherche<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Am\u00e9liorer le profil LinkedIn et la visibilit\u00e9 dans les moteurs de recherche<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p><strong>Gestion de crise<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Rep\u00e9rer les pics ou les mention n\u00e9gatifs pour une r\u00e9ponse rapide<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>R\u00e9pondre rapidement aux commentaires n\u00e9gatifs ou aux informations erron\u00e9es<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-use-case\">Comment les marques utilisent-elles LinkedIn mentions pour le marketing ?<\/h3>\n\n\n\n<p>Les marques utilisent les mention de LinkedIn pour augmenter leur port\u00e9e organique, collaborer avec leurs partenaires, mettre en avant leurs clients, engager les leaders du secteur et participer \u00e0 des conversations pertinentes. Les Mention soutiennent \u00e9galement le marketing d'influence, la d\u00e9fense des int\u00e9r\u00eats des employ\u00e9s, la preuve sociale et les strat\u00e9gies de cr\u00e9ation de communaut\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"can-linkedin\">Les mention de LinkedIn peuvent-ils contribuer \u00e0 am\u00e9liorer le r\u00e9f\u00e9rencement et la d\u00e9couverte en ligne ?<\/h3>\n\n\n\n<p>Oui. Les Mention ou balises renforcent votre r\u00e9f\u00e9rencement en signalant leur cr\u00e9dibilit\u00e9 et leur pertinence aux moteurs de recherche et aux plateformes pilot\u00e9es par l'IA.&nbsp;<\/p>\n\n\n\n<p>Lorsque votre domaine ou votre profil LinkedIn est fr\u00e9quemment cit\u00e9 dans des messages, des commentaires ou des articles, cela augmente votre autorit\u00e9 et votre capacit\u00e9 \u00e0 \u00eatre d\u00e9couvert. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Pour en savoir plus : <a href=\"https:\/\/brand24.com\/blog\/fr\/marque-mentions-seo\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Comment les marques mention contribuent au r\u00e9f\u00e9rencement <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"are-linkedin-mentions-from\"><strong>Les mention de LinkedIn provenant de commentaires, d'articles et de vid\u00e9os peuvent-elles \u00eatre suivies ?<\/strong><\/h3>\n\n\n\n<p>Oui, mais il y a des limites \u00e0 l'API. Les mots-cl\u00e9s mentions (@) dans les posts, les articles ou les vid\u00e9os envoient un&nbsp;<strong>note<\/strong>&nbsp;(notification) au profil LinkedIn mentioned ou au nom de la page, ce qui permet de les suivre facilement.&nbsp;<\/p>\n\n\n\n<p>Cependant, les mention non marqu\u00e9es dans les commentaires, les l\u00e9gendes ou l'activit\u00e9 de r\u00e9seau de quelqu'un d'autre sont plus difficiles \u00e0 remarquer car LinkedIn ne fournit pas d'alertes.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Comment suivre les mention de LinkedIn en 2026 ? Transformez les conversations sur les marques en opportunit\u00e9s de croissance et boostez vos performances sur LinkedIn !<\/p>","protected":false},"author":84,"featured_media":162154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-162152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/162152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=162152"}],"version-history":[{"count":25,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/162152\/revisions"}],"predecessor-version":[{"id":181711,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/162152\/revisions\/181711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/162154"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=162152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=162152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=162152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}