{"id":163778,"date":"2025-11-21T15:48:57","date_gmt":"2025-11-21T14:48:57","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=163778"},"modified":"2026-08-28T17:16:26","modified_gmt":"2026-08-28T15:16:26","slug":"youtube-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/youtube-mentions\/","title":{"rendered":"How to Track YouTube Mentions? [2026]"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>En seulement 30 jours, Red Bull a g\u00e9n\u00e9r\u00e9 plus de <strong>5 200 YouTube mentions. Pourquoi est-ce si important ? Parce que ces mention ont touch\u00e9 pr\u00e8s de 350 millions d'utilisateurs !<\/strong> Et c'est l'une des raisons pour lesquelles Red Bull reste la boisson \u00e9nergisante num\u00e9ro un depuis plusieurs d\u00e9cennies.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principaux enseignements        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Qu'est-ce que YouTube mentions ?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Les mentions \u00ab YouTube mention \u00bb d\u00e9signent les r\u00e9f\u00e9rences \u00e0 votre marque, produit, personne ou sujet dans les contenus YouTube. Elles peuvent appara\u00eetre dans les titres de vid\u00e9os, les descriptions, les commentaires, les Shorts, les diffusions en direct ou directement dans le contenu audio d\u2019une vid\u00e9o. Elles peuvent \u00eatre tagu\u00e9es (@nomdela cha\u00eene, cliquables et accompagn\u00e9es d\u2019une notification pour l\u2019utilisateur) ou non tagu\u00e9es (simple texte, sans notification), ou encore d\u00e9tect\u00e9es gr\u00e2ce au suivi des transcriptions YouTube lorsqu\u2019un mot-cl\u00e9 est mentionn\u00e9 dans la vid\u00e9o.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Comment assurez-vous le suivi de YouTube mention ?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Vous pouvez les suivre manuellement sur YouTube, mais cela ne concerne que les mention tagu\u00e9s. Pour suivre tous les mention sur YouTube, vous avez besoin d'un outil de veille des r\u00e9seaux sociaux.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Pourquoi devriez-vous suivre YouTube mentions ?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Ils vous aident \u00e0 renforcer votre visibilit\u00e9 et l'engagement, \u00e0 rep\u00e9rer des opportunit\u00e9s de collaboration, \u00e0 mieux comprendre votre public, \u00e0 prot\u00e9ger et \u00e0 renforcer la r\u00e9putation de votre cha\u00eene, ainsi qu'\u00e0 am\u00e9liorer votre r\u00e9f\u00e9rencement sur YouTube.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Rappelons-le :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>YouTube est le deuxi\u00e8me site web le plus visit\u00e9 au monde.<\/strong> En juillet 2026, elle a g\u00e9n\u00e9r\u00e9 pr\u00e8s de <strong>30 milliards de visites dans le monde entier<\/strong>, selon Similarweb.<\/li>\n\n\n\n<li><strong>La dur\u00e9e moyenne d'une visite d\u00e9passe les 19 minutes.<\/strong> Cela fait de YouTube l'un des sites web les plus captivants du web.<\/li>\n\n\n\n<li><strong>Mais le contenu seul ne suffit pas.<\/strong> Pour tirer le meilleur parti de YouTube, vous avez besoin d'outils d'analyse. Les donn\u00e9es, c'est le pouvoir.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"whatareyt\" class=\"wp-block-heading\"><strong>Qu'est-ce que YouTube mentions ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sur YouTube, le terme \u00ab mention \u00bb d\u00e9signe une situation dans laquelle un utilisateur de la plateforme fait r\u00e9f\u00e9rence \u00e0 un autre utilisateur ou ins\u00e8re un lien vers celui-ci dans tout type de contenu disponible sur la plateforme.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les Mention sont importants car ils peuvent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>notifier \u00e0 l'utilisateur de mentioned d'interagir, d'am\u00e9liorer l'engagement ou d'attirer l'attention sur le canal mentioned,<\/li>\n\n\n\n<li>vous informer sur la r\u00e9putation de votre cha\u00eene,<\/li>\n\n\n\n<li>influencer le r\u00e9f\u00e9rencement de YouTube sur la plateforme,<\/li>\n\n\n\n<li>augmenter votre visibilit\u00e9 dans les LLM (par exemple, ChatGPT, Gemini ou Perplexity).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9tiquet\u00e9 mentions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginez que vous t\u00e9l\u00e9chargiez une vid\u00e9o sur YouTube. Comment cr\u00e9diter le coauteur ? Ou attirer l'attention d'autres cha\u00eenes ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous utiliserez probablement le symbole \"@\" + le nom du canal.<strong> De cette mani\u00e8re, vous cr\u00e9ez un \"tagged YouTube mention\", qui est cliquable.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce mention informe l'utilisateur marqu\u00e9 que vous l'avez mention\u00e9, lui ou sa cha\u00eene (\u00e0 moins qu'il n'ait d\u00e9sactiv\u00e9 ses notifications... mais c'est une chose sur laquelle vous n'avez aucun contr\u00f4le).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oui, cela fonctionne comme dans le cas de <a href=\"https:\/\/brand24.com\/blog\/fr\/instagram-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram mentions<\/a> &amp; <a href=\"https:\/\/brand24.com\/blog\/fr\/twitter-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter mentions<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la pratique, il existe trois situations o\u00f9 l'on parle d'une balise YouTube mention :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dans le titre d'une vid\u00e9o<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf633870&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf633870\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"555\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_title.jpg\" alt=\"youtube mentions dans le titre\" class=\"wp-image-163783\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_title.jpg 532w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_title-300x313.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_title-152x159.jpg 152w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">YouTube mention dans un titre de vid\u00e9o<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dans la description de la vid\u00e9o<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf633e33&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf633e33\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"236\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_description-1-1140x236.jpg\" alt=\"youtube mentions description\" class=\"wp-image-163785\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_description-1-1140x236.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_description-1-300x62.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_description-1-248x51.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_description-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">L'exemple de YouTube a marqu\u00e9 mention dans la description d'une vid\u00e9o<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dans un commentaire<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf63434d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf63434d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"502\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_comment-1140x502.jpg\" alt=\"commentaire sur youtube\" class=\"wp-image-163786\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_comment-1140x502.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_comment-300x132.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_comment-248x109.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_comment.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tagged username mention in a comment<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L'utilisation de YouTube mentions \u00e9tiquet\u00e9s pr\u00e9sente plusieurs avantages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Premi\u00e8rement,<strong> il est tr\u00e8s utile de promouvoir un ou plusieurs de vos autres canaux.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginez que vous ayez une autre cha\u00eene (par exemple, dans une autre langue). Vous pourriez mentionner cette cha\u00eene dans le titre ou la description de votre vid\u00e9o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf6348cf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf6348cf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"690\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/image.jpeg\" alt=\"plusieurs youtube mentions\" class=\"wp-image-163797\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image.jpeg 1108w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-300x187.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-248x154.jpeg 248w\" sizes=\"auto, (max-width: 1108px) 100vw, 1108px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La cha\u00eene \"Good Times Bad Times\" utilise des mention dans sa description pour promouvoir sa cha\u00eene dans d'autres langues.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Deuxi\u00e8mement, <strong>attirer l'attention des autres cr\u00e9ateurs<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez utiliser les mention de YouTube pour collaborer avec les cr\u00e9ateurs ou les f\u00e9liciter pour leur contribution \u00e0 votre contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est beaucoup plus facile de cliquer sur le signe mention et de se rendre ensuite sur cette cha\u00eene pour s'abonner, par exemple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, un mention \u00e9tiquet\u00e9 a l'air sexy. Une URL simple ne l'est pas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Non \u00e9tiquet\u00e9 mentions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, tous les mention sur YouTube ne sont pas \u00e9tiquet\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je dirais m\u00eame que les mention marqu\u00e9es sont minoritaires. Une vaste minorit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Untagged mention d\u00e9signe une situation dans laquelle une personne utilise le nom d'une cha\u00eene YouTube ou un nom d'utilisateur sans taper \"@\" au d\u00e9but.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit d'un simple texte. Aucune notification.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf634f9d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf634f9d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"274\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_untagged-1140x274.jpg\" alt=\"youtube non marqu\u00e9 mentions\" class=\"wp-image-163789\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_untagged-1140x274.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_untagged-300x72.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_untagged-248x60.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_untagged.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemple non marqu\u00e9 de mention d\u00e9tect\u00e9 par Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les mention non marqu\u00e9es sont d\u00e9licates pour chaque cr\u00e9ateur de YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelqu'un parle de vous et vous ne pouvez pas le contr\u00f4ler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous ne savez m\u00eame pas qui, pourquoi et o\u00f9 mention vous a envoy\u00e9 !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aaaaaaaaaaaaaaaaaaah !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, il existe un moyen de suivre les mention non marqu\u00e9es et de ne jamais manquer une conversation sur vous et votre cha\u00eene YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez besoin de l'aide d'un outil de suivi des m\u00e9dias sociaux !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;<a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-le-suivi-et-lanalyse-des-medias\/\" target=\"_blank\" rel=\"noopener\" title=\"surveillance des m\u00e9dias\">surveillance des m\u00e9dias<\/a> entre en sc\u00e8ne&gt;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avantages du suivi des mention sur YouTube :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous pouvez <strong>d\u00e9couvrir des possibilit\u00e9s de collaboration<\/strong> avec d'autres cr\u00e9ateurs.<\/li>\n\n\n\n<li>Vous pouvez <strong>am\u00e9liorer l'engagement autour de votre cha\u00eene<\/strong> en r\u00e9pondant aux mention.<\/li>\n\n\n\n<li>Vous pouvez <strong>obtenir des informations sur la strat\u00e9gie de contenu <\/strong>en observant ce qui trouve un \u00e9cho aupr\u00e8s de votre public.<\/li>\n\n\n\n<li>Vous pouvez <strong>soigner sa r\u00e9putation <\/strong>en r\u00e9agissant aux mention n\u00e9gatives.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"howtoyt\" class=\"wp-block-heading\"><strong>Comment suivre YouTube mentions ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D'accord, nous savons d\u00e9j\u00e0 ce que sont les YouTube mention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est temps de voir comment les suivre correctement.<\/p>\n\n\n\n<h3 id=\"manualtracking\" class=\"wp-block-heading\"><strong>01 Suivi manuel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voyons ce que YouTube a \u00e0 offrir en ce qui concerne le suivi des mention.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Commencez par ouvrir un studio YouTube.<\/li>\n\n\n\n<li>Tapez sur \"Commentaires\" dans le menu de gauche et passez \u00e0 la vue \"Mentions\".<\/li>\n\n\n\n<li>Dans l'onglet Mentions, vous pouvez voir tous vos nouveaux canaux mentions.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf63585e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf63585e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"546\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_yt_studio-1140x546.jpg\" alt=\"studio youtube mentions\" class=\"wp-image-163790\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio-1140x546.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio-300x144.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio-248x119.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vous pouvez trouver votre cha\u00eene mentions dans YouTube Studio<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Malheureusement, YouTube Studio ne propose pas d'analyse des mention et ne capture que les mention marqu\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La seule chose que vous pouvez faire autour de votre YouTube mentions est de configurer des notifications (cela devrait \u00eatre fait par d\u00e9faut).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf635d76&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf635d76\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"732\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_studio_notifications-1140x732.jpg\" alt=\"Notifications mentions\" class=\"wp-image-163791\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications-1140x732.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C'est \u00e0 peu pr\u00e8s tout ce que vous pouvez faire avec vos mention dans YouTube Studio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez r\u00e9aliser des analyses d\u00e9taill\u00e9es avec cet outil, vous devez le faire manuellement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dois-je vraiment d\u00e9crire \u00e0 quel point une telle analyse prend du temps et est fastidieuse ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe un moyen plus facile. Beaucoup, beaucoup plus facile !<\/p>\n\n\n\n<h3 id=\"socialmediamonitoring\" class=\"wp-block-heading\"><strong>02 Utiliser un outil de surveillance des m\u00e9dias sociaux<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-suivi-des-medias\/\" target=\"_blank\" rel=\"noopener\" title=\"\">outils de suivi des m\u00e9dias<\/a> sont des logiciels utilis\u00e9s pour suivre, filtrer et analyser les mention et les conversations sur les plateformes de m\u00e9dias sociaux.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le sommet <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-lecoute-sociale\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening<\/a> comme Brand24, offrent un ensemble impressionnant d'informations sur les mention de YouTube (marqu\u00e9es et non marqu\u00e9es) :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mentions volume, port\u00e9e et d\u00e9tecteur d'anomalies AI ;<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Analyse des sentiments<\/a>;<\/li>\n\n\n\n<li>Analyse du sujet ;<\/li>\n\n\n\n<li>Barre de recherche avanc\u00e9e ;<\/li>\n\n\n\n<li>Les principaux influenceurs et les cha\u00eenes les plus influentes ;<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/score-de-presence-en-ligne\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Score de pr\u00e9sence<\/a> &amp; <a href=\"https:\/\/brand24.com\/blog\/fr\/score-de-reputation-en-ligne\/\" target=\"_blank\" rel=\"noopener\" title=\"Score de r\u00e9putation\">Score de r\u00e9putation<\/a><\/li>\n\n\n\n<li>... et bien d'autres encore !<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Suivez les vid\u00e9os YouTube mentions, qu'elles soient tagu\u00e9es ou non !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">D'accord, mais comment <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-surveillance-des-medias-sociaux\/\" target=\"_blank\" rel=\"noopener\" title=\"outils de surveillance des m\u00e9dias sociaux\">outils de surveillance des m\u00e9dias sociaux<\/a> obtenir toutes ces donn\u00e9es ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils ont acc\u00e8s aux mention publiques publi\u00e9es sur de multiples sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils suivent et analysent g\u00e9n\u00e9ralement les mention provenant de YouTube, Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Quora, Telegram et Twitch.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf6368a7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf6368a7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"672\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard-1140x672.jpg\" alt=\"Tableau de bord Brand24 YouTube mentions\" class=\"wp-image-163792\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard-1140x672.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard-248x146.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Brand24 YouTube mentions<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Suivi des transcriptions YouTube (mots-cl\u00e9s)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses mentions mention sur YouTube apparaissent directement dans la vid\u00e9o elle-m\u00eame. Un cr\u00e9ateur peut \u00e9voquer votre marque, votre produit ou un concurrent sans pour autant le mentionner dans le titre, la description ou les commentaires. Ces mentions mention sur YouTube peuvent facilement passer inaper\u00e7ues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est pourquoi il est judicieux d\u2019opter pour un outil de veille m\u00e9diatique capable d\u2019analyser les transcriptions YouTube. \u00c0 l\u2019heure actuelle, seul un nombre restreint d\u2019outils social listening permettent d\u2019analyser les transcriptions YouTube \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf636e25&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf636e25\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"235\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/youtube-transcript-mention-1140x235.png\" alt=\"\" class=\"wp-image-185217\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/youtube-transcript-mention-1140x235.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/youtube-transcript-mention-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/youtube-transcript-mention-300x62.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/youtube-transcript-mention-248x51.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/youtube-transcript-mention-90x19.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/youtube-transcript-mention.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brand24.com\/fr\/youtube-keyword-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Suivi des mots-cl\u00e9s sur YouTube<\/a> recherche vos mots-cl\u00e9s dans les transcriptions des vid\u00e9os et les sous-titres g\u00e9n\u00e9r\u00e9s automatiquement, ce qui vous permet de trouver des mentions m\u00eame lorsque le nom de votre marque est prononc\u00e9 plut\u00f4t qu'\u00e9crit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela signifie que vous pouvez voir :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comparaisons avec la concurrence o\u00f9 le nom de votre marque ou de votre produit est prononc\u00e9, et non \u00e9crit<\/li>\n\n\n\n<li>Les cr\u00e9ateurs qui parlent de votre marque sans vous mentionner dans le titre, la description ou les commentaires<\/li>\n\n\n\n<li>Des vid\u00e9os de d\u00e9ballage ou de test qui mentionnent explicitement le nom de votre marque au milieu de la vid\u00e9o<\/li>\n\n\n\n<li>Interviews, podcasts et autres vid\u00e9os de longue dur\u00e9e dans lesquelles votre marque est \u00e9voqu\u00e9e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Le d\u00e9tecteur d'anomalies de l'IA.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lorsque quelque chose d'\u00e9trange se produit dans votre projet (par exemple, une hausse soudaine du volume de mentions), l'IA parcourt le web pour en trouver la cause possible.<\/li>\n\n\n\n<li>Ensuite, le d\u00e9tecteur d'anomalies pr\u00e9sente ses conclusions en deux ou trois phrases.<\/li>\n\n\n\n<li><strong>Il permet de parcourir des centaines de mention en 3 secondes.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prenons l'exemple de PewDiePie.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon l'Anomaly Detector, le pic important de mention a \u00e9t\u00e9 caus\u00e9 principalement par la collaboration PewDiePie - MrBeast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je l'ai v\u00e9rifi\u00e9 manuellement et le d\u00e9tecteur d'anomalies \u00e9tait tout \u00e0 fait correct !<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf6375c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf6375c6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"581\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_anomaly_detector-1140x581.jpg\" alt=\"brand24 ai mentions analyse avec d\u00e9tecteur d&#039;anomalies\" class=\"wp-image-163793\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_anomaly_detector-1140x581.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_anomaly_detector-300x153.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_anomaly_detector-248x126.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_anomaly_detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le d\u00e9tecteur d'anomalies AI de Brand24 acc\u00e9l\u00e8re l'analyse de YouTube mentions<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Suivi des progr\u00e8s<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comment savoir si vous faites mieux aujourd'hui que par le pass\u00e9 ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il suffit d'acc\u00e9der \u00e0 la fonction Comparer les p\u00e9riodes et de filtrer les r\u00e9sultats sur YouTube uniquement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est ainsi que vous obtiendrez le tableau r\u00e9capitulatif de vos progr\u00e8s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exemple de PewDiePie.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette fois-ci, je dirais plut\u00f4t une r\u00e9gression. Comme vous pouvez le voir ci-dessous, les performances de ce YouTubeur se d\u00e9gradent de mani\u00e8re g\u00e9n\u00e9rale. Surtout en ce qui concerne la port\u00e9e (une baisse de 63% !).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esp\u00e9rons que sa collaboration avec MrBeast inversera cette tendance n\u00e9gative.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf637c6a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf637c6a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"689\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_compare-1140x689.jpg\" alt=\"comparer les p\u00e9riodes ai brand24\" class=\"wp-image-163794\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_compare-1140x689.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_compare-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_compare-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_compare.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord de comparaison des p\u00e9riodes dans l'outil Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Avantages du suivi des mention \u00e0 l'aide d'un syst\u00e8me de suivi avanc\u00e9 <a href=\"https:\/\/brand24.com\/blog\/fr\/surveillance-de-youtube\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Outil de suivi YouTube<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Donn\u00e9es compl\u00e8tes<\/strong> - vous avez acc\u00e8s aux YouTube mentions marqu\u00e9s et non marqu\u00e9s avec un seul outil ;<\/li>\n\n\n\n<li><strong>Donn\u00e9es d\u00e9taill\u00e9es<\/strong> - vous pouvez v\u00e9rifier plusieurs param\u00e8tres de mentions, y compris le sentiment, les principaux influenceurs, la comparaison des p\u00e9riodes, etc ;<\/li>\n\n\n\n<li><strong>Des analyses rapides et efficaces<\/strong> - vous gagnez du temps sur les analyses gr\u00e2ce aux tableaux de bord et \u00e0 l'AI Anomaly Detector ;<\/li>\n\n\n\n<li><strong>Approche multicanal<\/strong> - vous n'avez pas \u00e0 payer pour plusieurs outils si vous choisissez celui qui acc\u00e8de \u00e0 plusieurs sources de donn\u00e9es ;<\/li>\n\n\n\n<li><strong>Prot\u00e9ger la r\u00e9putation de la marque<\/strong> - vous pouvez r\u00e9agir imm\u00e9diatement aux commentaires n\u00e9gatifs et \u00e9viter une <a href=\"https:\/\/brand24.com\/blog\/fr\/reputation-de-la-marque-gestion-de-crise\/\" target=\"_blank\" rel=\"noopener\" title=\"\">crise de r\u00e9putation de la marque<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"howtoanalyze\" class=\"wp-block-heading\"><strong>Comment analyser les mention de YouTube pour en tirer des enseignements ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce aux \u00e9toiles, l'IA se charge de plus en plus de t\u00e2ches monotones \u00e0 notre place. Et <strong>Les id\u00e9es de Brand24 sur l'IA<\/strong> est un excellent exemple de cette tendance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L'algorithme d'apprentissage automatique passe en revue votre projet (c'est-\u00e0-dire la cha\u00eene YouTube surveill\u00e9e).<\/li>\n\n\n\n<li>Ensuite, il r\u00e9sume toutes les donn\u00e9es sous forme de textes et de graphiques.<\/li>\n\n\n\n<li>AI Insights ne se contente pas de pr\u00e9senter des tendances, mais g\u00e9n\u00e8re \u00e9galement des recommandations exploitables.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf6383a3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf6383a3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"643\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24-1140x643.jpg\" alt=\"brand24 AI Insights rationalise le processus d&#039;analyse\" class=\"wp-image-163795\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24-1140x643.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24-248x140.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Insights rationalise le processus d'analyse<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si cela ne vous suffit pas, visitez le site de la <strong><a href=\"https:\/\/brand24.com\/blog\/fr\/metriques-de-lia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Mesures de l'IA<\/a> <\/strong>tabulation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette fonctionnalit\u00e9 pr\u00e9sente des donn\u00e9es suppl\u00e9mentaires extraites de votre projet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ici, vous pouvez v\u00e9rifier quelle source de mentions g\u00e9n\u00e8re le plus de buzz positif autour de votre cha\u00eene YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou, au contraire, d\u00e9couvrez la plateforme pr\u00e9f\u00e9r\u00e9e de vos d\u00e9tracteurs.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa0ecf63891d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa0ecf63891d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"821\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24-1140x821.jpg\" alt=\"brand24 ai metrics for youtube mentions\" class=\"wp-image-163796\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24-1140x821.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24-300x216.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24-221x159.jpg 221w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Metrics - une autre fonction de Brand24 qui booste YouTube mentions<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Personnellement, j'aime consid\u00e9rer ces caract\u00e9ristiques comme celles d'un analyste que j'ai engag\u00e9.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analysez YouTube mentions avec l'IA !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube est une plateforme tr\u00e8s influente. Mais pour en tirer le meilleur parti, il faut vraiment s'int\u00e9resser \u00e0 l'analyse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous voulez le faire comme un professionnel, vous ne devez pas vous contenter de YouTube Studio. Malheureusement, il est trop basique. Utilisez un outil professionnel de surveillance des m\u00e9dias sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il vous donne des informations d\u00e9taill\u00e9es sur les mention marqu\u00e9es et non marqu\u00e9es, rationalise l'analyse gr\u00e2ce \u00e0 des solutions d'IA et prend en charge votre strat\u00e9gie holistique de gestion de l'information. <a href=\"https:\/\/brand24.com\/blog\/fr\/notoriete-de-la-marque\/\" target=\"_blank\" rel=\"noopener\" title=\"\">notori\u00e9t\u00e9 de la marque<\/a> strat\u00e9gie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u00e9flexions finales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les mention de YouTube augmentent les interactions, am\u00e9liorent l'engagement, attirent l'attention, \u00e9valuent la r\u00e9putation de la cha\u00eene et ont un impact sur le r\u00e9f\u00e9rencement de YouTube.<\/li>\n\n\n\n<li>Les mention marqu\u00e9es avertissent les utilisateurs, tandis que les mention non marqu\u00e9es restent inaper\u00e7ues (\u00e0 moins que vous n'utilisiez un outil de surveillance des m\u00e9dias sociaux).<\/li>\n\n\n\n<li>YouTube Studio ne propose aucune statistique relative \u00e0 mention.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-medias-sociaux\/\" target=\"_blank\" rel=\"noopener\" title=\"Outils de m\u00e9dias sociaux\">Outils de m\u00e9dias sociaux<\/a> Comme Brand24, cette solution propose des analyses avanc\u00e9es pour les vid\u00e9os YouTube mention, qu'elles soient balis\u00e9es ou non, ainsi que pour les mots-cl\u00e9s pertinents pr\u00e9sents dans les transcriptions YouTube.<\/li>\n\n\n\n<li>Les fonctionnalit\u00e9s d'IA acc\u00e9l\u00e8rent consid\u00e9rablement le processus d'analyse des donn\u00e9es de YouTube mentions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Am\u00e9liorez vos analyses sur YouTube ! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" title=\"Essai gratuit de 14 jours !\">Essai gratuit de 14 jours !<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">FAQ<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Comment consulter les statistiques mention de votre marque sur YouTube ?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Vous pouvez rechercher le nom de votre marque directement sur YouTube, mais cela ne vous permettra peut-\u00eatre pas de trouver toutes les occurrences de \u00ab mention \u00bb et peut prendre des heures si vous le faites manuellement.<br>Au lieu de suivre manuellement les mentions de votre marque, utilisez un outil de veille m\u00e9diatique capable de collecter pour vous les mentions pertinentes et de vous fournir des donn\u00e9es suppl\u00e9mentaires telles que le volume de ces mentions, leur audience, le sentiment qui s'en d\u00e9gage et les canaux qui en parlent.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Comment surveiller YouTube pour rep\u00e9rer les mention ?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Vous pouvez surveiller les mentions de \u00ab mention \u00bb sur YouTube de deux fa\u00e7ons : soit en utilisant les notifications natives de YouTube pour les mentions directes de la cha\u00eene \u00ab mention \u00bb, soit en utilisant un outil d\u00e9di\u00e9 pour suivre les mentions plus g\u00e9n\u00e9rales li\u00e9es \u00e0 la marque et aux mots-cl\u00e9s \u00ab mention \u00bb.<br><br>Pour les mentions directes \u00ab mentions \u00bb, YouTube peut vous avertir lorsqu\u2019une autre cha\u00eene mentionne votre pseudo dans un titre ou une description. Cependant, cela ne couvre pas toutes les occurrences o\u00f9 votre marque est \u00e9voqu\u00e9e sur YouTube.<br><br>Pour une veille plus \u00e9tendue, configurez un projet social listening incluant le nom de votre marque, les noms de vos produits, vos concurrents et d'autres mots-cl\u00e9s pertinents. Selon l'outil utilis\u00e9, vous pouvez suivre les mention pr\u00e9sents dans les titres, les descriptions, les commentaires et le contenu audio des vid\u00e9os gr\u00e2ce \u00e0 la veille des transcriptions YouTube.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Puis-je suivre les vid\u00e9os \u00ab mentions \u00bb de mes concurrents sur YouTube ?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Oui. Vous pouvez suivre les mention de vos concurrents sur YouTube \u00e0 l'aide d'un outil social listening ou d'un outil de veille m\u00e9diatique. Ajoutez les noms de vos concurrents, les noms de leurs produits et d'autres mots-cl\u00e9s pertinents pour trouver des vid\u00e9os dans lesquelles des cr\u00e9ateurs discutent, comparent ou recommandent des produits concurrents.<br>Des outils avanc\u00e9s, tels que Brand24 ou Awario, permettent \u00e9galement d\u2019analyser les transcriptions et les sous-titres g\u00e9n\u00e9r\u00e9s automatiquement sur YouTube, ce qui vous aide \u00e0 identifier les mots-cl\u00e9s concurrents mention qui sont prononc\u00e9s dans les vid\u00e9os mais qui n\u2019apparaissent ni dans le titre, ni dans la description, ni dans les commentaires.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>YouTube mentions joue un r\u00f4le plus important que vous ne le pensez. Comment les utiliser ? Et comment suivre les mention de YouTube ? 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