{"id":165741,"date":"2024-06-25T16:04:12","date_gmt":"2024-06-25T14:04:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=165741"},"modified":"2024-08-09T12:32:48","modified_gmt":"2024-08-09T10:32:48","slug":"assistant-de-marque","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/brand-assistant\/","title":{"rendered":"Brand Assistant : votre assistant ultime pour l'analyse de projets"},"content":{"rendered":"<p>Nous sommes ravis de vous pr\u00e9senter AI Brand Assistant, votre nouveau compagnon d'analyse de projet dans Brand24 ! Consid\u00e9rez Brand Assistant comme le cousin plus intelligent de Chat GPT, explicitement con\u00e7u pour la surveillance des m\u00e9dias. Voyons ce qu'est le Brand Assistant, comment il peut \u00eatre utilis\u00e9, et les diff\u00e9rents cas d'utilisation qu'il peut aider.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e349f2345d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e349f2345d1\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"599\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/Brand-Assistant-1-1140x599.png\" alt=\"Assistant de marque\" class=\"wp-image-166036\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/Brand-Assistant-1-1140x599.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/Brand-Assistant-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/Brand-Assistant-1-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/Brand-Assistant-1-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/Brand-Assistant-1.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Table des mati\u00e8res :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is-brand-assistant-in-brand24\" title=\"\">Qu'est-ce que l'assistant de marque dans Brand24 ?<\/a><\/li>\n\n\n\n<li><a href=\"#benefits-of-brand-assistant\" title=\"Cas d&#039;utilisation de l&#039;assistant de marque\">Cas d'utilisation de l'assistant de marque<\/a><\/li>\n\n\n\n<li><a href=\"#benefits-of-brand-assistant\" title=\"Avantages de l&#039;assistant de marque\">Avantages de l'assistant de marque<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-brand-assistant-in-brand24\">Qu'est-ce que l'assistant de marque dans Brand24 ?<\/h2>\n\n\n\n<p>L'assistant de marque pilot\u00e9 par l'IA est un outil avanc\u00e9 int\u00e9gr\u00e9 \u00e0 Brand24 qui facilite l'analyse des projets. Gr\u00e2ce \u00e0 des mod\u00e8les linguistiques de pointe, Brand Assistant transforme vos questions en langage naturel en r\u00e9ponses bas\u00e9es sur des donn\u00e9es. Il ne se contente pas de r\u00e9pondre \u00e0 des questions g\u00e9n\u00e9rales ; <strong>il approfondit la connaissance de votre projet et vous fournit les informations dont vous avez besoin au moment opportun.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Essayez notre nouvel assistant de marque pilot\u00e9 par l'IA !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/panel\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Allez \u00e0 Brand24 !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Brand Assistant se met au travail d\u00e8s que vous configurez vos projets. Il recueille des donn\u00e9es, des tendances, des id\u00e9es et des mod\u00e8les. C'est comme si vous aviez un assistant super intelligent qui sait tout sur vos projets et qui peut vous donner les informations dont vous avez besoin pour prendre des d\u00e9cisions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e349f234df2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e349f234df2\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"711\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13-1140x711.png\" alt=\"\" class=\"wp-image-165762\" style=\"width:833px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13-1140x711.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13-1536x958.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13-300x187.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13-248x155.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13.png 1664w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"use-cases-for-brand-assistant\"><strong><strong>Cas d'utilisation de l'assistant de marque<\/strong><\/strong><\/h2>\n\n\n\n<p>Brand Assistant n'est pas seulement un outil sophistiqu\u00e9, c'est un assistant polyvalent qui peut vous aider dans diff\u00e9rents sc\u00e9narios. Voici quelques cas d'utilisation pratiques :<\/p>\n\n\n\n<p>1. <strong>Comprendre la performance de la marque<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemple de question<\/strong>: \"Pourquoi ma marque est-elle plus performante ce trimestre ?\"<\/li>\n\n\n\n<li><strong>Cas d'utilisation<\/strong>: Brand Assistant peut analyser les donn\u00e9es et identifier les raisons de l'am\u00e9lioration de vos performances, telles que des campagnes r\u00e9ussies ou un engagement accru.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e349f235297&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e349f235297\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"657\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8-1140x657.png\" alt=\"\" class=\"wp-image-165753\" style=\"width:836px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8-1140x657.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8-1536x886.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8-300x173.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8-248x143.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8.png 1668w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>2. <strong>Analyse concurrentielle<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemple de question<\/strong>: \"Quelles sont les principales diff\u00e9rences entre ma communication sur les m\u00e9dias sociaux et celle de mes concurrents ?\"<\/li>\n\n\n\n<li><strong>Cas d'utilisation<\/strong>: En comparant vos strat\u00e9gies de m\u00e9dias sociaux avec celles de vos concurrents, Brand Assistant vous aide \u00e0 identifier ce qui vous distingue et ce que vous pouvez am\u00e9liorer.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e349f2356e9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e349f2356e9\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"546\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-1140x546.png\" alt=\"\" class=\"wp-image-165759\" style=\"width:835px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-1140x546.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-1536x736.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-300x144.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-248x119.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10.png 1666w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Essayez notre nouvel assistant de marque pilot\u00e9 par l'IA !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/panel\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Allez \u00e0 Brand24 !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>3. <strong>Identification des influenceurs<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemple de question<\/strong>: \"Qui sont les meilleurs influenceurs pour ma marque ?\"<\/li>\n\n\n\n<li><strong>Cas d'utilisation<\/strong>: Brand Assistant peut identifier les influenceurs cl\u00e9s qui ont un impact positif sur votre marque, en vous aidant \u00e0 tirer parti de ces relations pour am\u00e9liorer la port\u00e9e et l'engagement.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e349f235dc5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e349f235dc5\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"673\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-14-1140x673.png\" alt=\"\" class=\"wp-image-165763\" style=\"width:838px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-14-1140x673.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-14-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-14-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-14-248x146.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-14.png 1468w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffeeee\">En savoir plus <a href=\"https:\/\/brand24.com\/blog\/fr\/rapports-de-lia\/\" target=\"_blank\" rel=\"noopener\" title=\"Analyse des sentiments\">Marketing d'influence<\/a> sur notre blog !<\/p>\n\n\n\n<p>4. <strong>Analyse de l'impact des \u00e9v\u00e9nements<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemple de question<\/strong>: \"Comment le lancement r\u00e9cent de notre produit a-t-il affect\u00e9 notre image de marque ?\"<\/li>\n\n\n\n<li><strong>Cas d'utilisation<\/strong>: En analysant les donn\u00e9es avant et apr\u00e8s un \u00e9v\u00e9nement, Brand Assistant peut fournir des informations sur l'impact des \u00e9v\u00e9nements importants sur la perception et la performance de votre marque.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e349f236220&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e349f236220\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"720\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9-1140x720.png\" alt=\"\" class=\"wp-image-165757\" style=\"width:835px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9-1140x720.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9-1536x970.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9-300x189.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9-248x157.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9.png 1568w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>5. <strong>Analyse des donn\u00e9es historiques<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemple de question<\/strong>: \"Comment la performance de notre marque a-t-elle \u00e9volu\u00e9 au cours de l'ann\u00e9e \u00e9coul\u00e9e ?\"<\/li>\n\n\n\n<li><strong>Cas d'utilisation<\/strong>: Brand Assistant peut remonter aussi loin que les donn\u00e9es de votre projet existent, offrant une analyse compl\u00e8te de la performance de votre marque au fil du temps.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e349f236685&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e349f236685\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"920\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11-1140x920.png\" alt=\"\" class=\"wp-image-165760\" style=\"width:847px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11-1140x920.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11-1536x1240.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11-300x242.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11-197x159.png 197w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11.png 1596w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-brand-assistant\"><strong>Avantages de l'assistant de marque<\/strong><\/h2>\n\n\n\n<p>Avec Brand Assistant, le suivi des m\u00e9dias devient un jeu d'enfant. Voici comment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vue d'ensemble du projet<\/strong>: Brand Assistant s'int\u00e9resse de pr\u00e8s \u00e0 votre projet, afin que vous sachiez ce qui fonctionne et ce qui ne fonctionne pas. Il collecte et met \u00e0 jour les donn\u00e9es pour vous.<br><\/li>\n\n\n\n<li><strong>Des rapports faciles et rapides<\/strong>: Pas besoin d'analyses fastidieuses si le Brand Assistant peut le faire pour vous. <br><\/li>\n\n\n\n<li><strong>Avantage concurrentiel :<\/strong> Comparez vos m\u00e9dias sociaux \u00e0 ceux de vos concurrents et d\u00e9couvrez vos forces et vos faiblesses. C'est la cl\u00e9 pour gagner dans votre espace.<br><\/li>\n\n\n\n<li><strong>Analyse temporelle<\/strong>: Suivez l'\u00e9volution de votre marque dans le temps afin de d\u00e9gager des tendances et des sch\u00e9mas. Voyez l'impact de vos strat\u00e9gies et ajustez-les pour obtenir de meilleurs r\u00e9sultats.<br><\/li>\n\n\n\n<li><strong>Recommandations personnalis\u00e9es :<\/strong> Obtenez des recommandations bas\u00e9es sur les derni\u00e8res donn\u00e9es et statistiques de vos projets. Concentrez-vous sur ce qui fonctionne et \u00e9vitez ce qui ne fonctionne pas.<br><\/li>\n\n\n\n<li><strong>Comparaisons contextuelles :<\/strong> D\u00e9couvrez l'impact d'\u00e9v\u00e9nements sp\u00e9cifiques sur votre marque. Prenez des d\u00e9cisions fond\u00e9es sur un contexte d\u00e9taill\u00e9 afin que vos strat\u00e9gies<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Brand Assistant est plus qu'un outil, c'est votre assistant pour la surveillance des m\u00e9dias. Gr\u00e2ce \u00e0 des informations d\u00e9taill\u00e9es, des analyses de la concurrence et des comparaisons contextuelles, il vous aide \u00e0 prendre de meilleures d\u00e9cisions, fond\u00e9es sur des donn\u00e9es. Que vous souhaitiez comprendre la performance de votre marque, la comparer \u00e0 celle de vos concurrents ou analyser l'impact d'\u00e9v\u00e9nements sp\u00e9cifiques, Brand Assistant est l\u00e0 pour vous aider.<br><br>Alors n'h\u00e9sitez pas \u00e0 l'essayer. Plongez dans vos projets avec Brand Assistant et d\u00e9couvrez les liens cach\u00e9s entre vos actions et vos r\u00e9sultats. Chaque information permet de prendre de meilleures d\u00e9cisions et d'obtenir de meilleurs r\u00e9sultats !<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Essayez notre nouvel assistant de marque pilot\u00e9 par l'IA !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/panel\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Allez \u00e0 Brand24 !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nous sommes ravis de vous pr\u00e9senter AI Brand Assistant, votre nouveau compagnon d'analyse de projet dans Brand24 ! Consid\u00e9rez Brand Assistant comme le cousin plus intelligent de Chat GPT, explicitement con\u00e7u pour la surveillance des m\u00e9dias.<\/p>","protected":false},"author":78,"featured_media":166091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-165741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/165741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=165741"}],"version-history":[{"count":4,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/165741\/revisions"}],"predecessor-version":[{"id":166041,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/165741\/revisions\/166041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/166091"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=165741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=165741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=165741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}