{"id":168071,"date":"2024-09-14T14:30:00","date_gmt":"2024-09-14T12:30:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=168071"},"modified":"2026-04-13T11:17:43","modified_gmt":"2026-04-13T09:17:43","slug":"plus-de-vues-sur-les-bobines-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/more-views-on-instagram-reels\/","title":{"rendered":"How to Get More Mentions on Instagram Reels: 8 Strategies That Actually Work [2026]"},"content":{"rendered":"\n<p><strong>If you&#8217;ve been wondering how to get more mentions on Instagram Reels, you&#8217;re asking the right question, just maybe for the wrong reason.<\/strong><\/p>\n\n\n\n<p>Most brands chase mentions to feel popular. But in 2026, mentions do something far more valuable: they signal relevance to Instagram&#8217;s algorithm, appear in Google&#8217;s results, and increasingly influence what AI tools like ChatGPT and Perplexity say about your brand when someone asks.<\/p>\n\n\n\n<p>This is closely tied to the rise of <a href=\"https:\/\/brand24.com\/blog\/instagram-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram social listening<\/a>, where brands track not just tags, but the full conversation around them.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Instagram algorithm + Google indexing + LLM visibility<\/h4>\n                <p class=\"acf-key-takeaways__text\">Mentions now have a crucial impact that extends well beyond Instagram<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Participation triggers, not production quality, drive UGC<\/h4>\n                <p class=\"acf-key-takeaways__text\">Focus on formats that invite responses, not just views<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Untagged mentions are often the most honest<\/h4>\n                <p class=\"acf-key-takeaways__text\">Track them alongside tagged mentions for the full picture<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>In this guide, you&#8217;ll find a practical framework and a checklist you can use before your next Reel drops. Whether you&#8217;re a social media manager at a SaaS company or running a small e-commerce brand, these strategies will help you turn mentions from a vanity metric into a real visibility engine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-more-mentions-on-instagram-reels\"><strong>8 Ways to get more mentions on Instagram Reels<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"high-quality-amp-shareable-content\"><strong>01. Build high-quality &amp; shareable content<\/strong><\/h3>\n\n\n\n<p>The real question isn\u2019t <em>\u201cIs my content good?\u201d<\/em>, it\u2019s <em>\u201cDoes my content give someone a reason to share it?\u201d<\/em><\/p>\n\n\n\n<p>Some types of content naturally generate more mentions because they include a participation trigger: something in your Reel that makes a viewer think, <em>\u201cI should try this too,\u201d<\/em> or <em>\u201cI need to send this to someone.\u201d<\/em><\/p>\n\n\n\n<p>Here are a few formats you can use in your Instagram strategy:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Format                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                                            <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u201cTry this\u201d tutorials                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Viewers recreate the result and tag the original creator or friends<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Before\/after reveals                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Emotionally satisfying, people want to share the transformation<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Opinions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sparks reactions and discussion: <em>\u201cWait, is this true?\u201d<\/em>https:\/\/brand24.com\/blog\/instagram-social-listening\/<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Niche in-jokes                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td class=\"wp-block-table__cell-content\">\n<div class=\"block-editor-rich-text__editable rich-text\" role=\"textbox\" aria-label=\"Body cell text\">Viewers tag others to say, <em>\u201cThis is so us.\u201d<\/em><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>The common thread across these formats is that they start a conversation with your audience. They show people new ways to use your product or reflect situations they can relate to, which boosts <a href=\"https:\/\/brand24.com\/blog\/brand-engagement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand engagement<\/a> and creates their own content.<\/p>\n\n\n\n<p>It\u2019s also important that your Reels don\u2019t feel like ads. When the content is authentic and engaging, people are much more likely to comment, share their opinion, or recreate the trend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"encourage-ugc\"><strong>02. Encourage UGC strategically<\/strong><\/h3>\n\n\n\n<p>User-generated content (UGC) is one of the most effective drivers of mentions.<\/p>\n\n\n\n<p>According to Nosto, 79% of consumers say UGC significantly influences their purchase decisions, and it\u2019s perceived as 2.4\u00d7 more trustworthy than brand-produced content.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">\ud83e\udde0 <strong>On Instagram specifically, Reels featuring real customers generate, on average, 22% more profile visits than polished brand content, according to Meta\u2019s creator insights data.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfce58ca7cd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfce58ca7cd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"1180\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Get-More-Mentions-on-Instagram-Reels-UGC-repost.jpeg\" alt=\"Example of user-generated content on Instagram Reels where a brand reposts a customer video to boost engagement and increase mentions\" class=\"wp-image-182259\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Get-More-Mentions-on-Instagram-Reels-UGC-repost.jpeg 590w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Get-More-Mentions-on-Instagram-Reels-UGC-repost-6x12.jpeg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Get-More-Mentions-on-Instagram-Reels-UGC-repost-300x600.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Get-More-Mentions-on-Instagram-Reels-UGC-repost-80x159.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Get-More-Mentions-on-Instagram-Reels-UGC-repost-45x90.jpeg 45w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Here\u2019s how to actively encourage UGC:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create campaigns that invite participation<\/strong><strong><br><\/strong>Give your audience visibility\u2014feature their content on your profile, share it in Stories, or engage directly by responding.<\/li>\n\n\n\n<li><strong>Show them how to participate<\/strong><strong><br><\/strong>Make it clear what to do and why it\u2019s worth it. Encourage users to tag you and join in.<\/li>\n\n\n\n<li><strong>Highlight a range of creators<\/strong><strong><br><\/strong>Don\u2019t focus only on large accounts. Reposting content from smaller creators builds loyalty faster and leads to more authentic mentions.<\/li>\n<\/ul>\n\n\n\n<p>When you use a <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring tool<\/a>, like Brand24, you can automatically detect UGC posts that mention your brand, even if you\u2019re not tagged directly. This allows you to discover content you might have missed and respond while it\u2019s still fresh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"work-with-influencers\"><strong>03. Work with influencers<\/strong><\/h3>\n\n\n\n<p>Collaborating with creators can significantly expand your <a href=\"https:\/\/brand24.com\/blog\/instagram-growth\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram growth<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">\ud83e\udde0 <strong><strong>Micro-influencers (10K\u2013100K followers) generate an average engagement rate of 3.86% on Instagram Reels, compared to 1.21% for macro-influencers (1M+ followers)<\/strong><\/strong>, according to Influencer Marketing Hub\u2019s 2025 benchmark report.<\/p>\n\n\n\n<p><strong>To make collaborations more effective:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose audience fit over aesthetics<\/strong><strong><br><\/strong>Prioritize creators whose audience matches your target customer, not just your brand look.<\/li>\n\n\n\n<li><strong>Encourage authenticity<\/strong><strong><br><\/strong>Avoid overly scripted deliverables\u2014viewers can tell the difference instantly.<\/li>\n\n\n\n<li><strong>Use the Collab feature<br><\/strong>Publish Reels as a collaboration so they appear on both profiles, effectively doubling organic reach without additional spend, an effective tactic in modern\u00a0<a href=\"https:\/\/brand24.com\/blog\/what-is-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">influencer marketing<\/a>.<\/li>\n\n\n\n<li><strong>Start with organic advocates<br><\/strong>Pay attention to creators who already mention your brand before any outreach; they\u2019re more likely to produce natural, credible content.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfce58cb061&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfce58cb061\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Get-More-Mentions-on-Instagram-Reels-collab-with-influencers.jpeg\" alt=\"Example of influencer marketing on Instagram Reels using the Collab feature to boost engagement, reach new audiences, and drive brand mentions\" class=\"wp-image-182258\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Get-More-Mentions-on-Instagram-Reels-collab-with-influencers.jpeg 590w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Get-More-Mentions-on-Instagram-Reels-collab-with-influencers-6x12.jpeg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Get-More-Mentions-on-Instagram-Reels-collab-with-influencers-300x610.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Get-More-Mentions-on-Instagram-Reels-collab-with-influencers-78x159.jpeg 78w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Get-More-Mentions-on-Instagram-Reels-collab-with-influencers-44x90.jpeg 44w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"be-consistent\"><strong>04. Be consistent<\/strong><\/h3>\n\n\n\n<p>When it comes to growing engagement, consistency is key.<\/p>\n\n\n\n<p>If you encourage people to tag your brand and then disappear, they\u2019ll quickly lose motivation\u2014and engagement will drop.<\/p>\n\n\n\n<p><strong>Here\u2019s how to organize your workflow to stay consistent:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reply to comments on your latest Reel<br><\/strong>Prioritize questions and personal stories; they\u2019re the most visible and most likely to spark further conversation.<\/li>\n\n\n\n<li><strong>Check your mentions and tags<\/strong><strong><br><\/strong>Reshare at least one to your Stories with a genuine reaction. <em>\u201cThis made our day \ud83d\ude4c\u201d<\/em> works better than <em>\u201cThanks for tagging us!\u201d<\/em><\/li>\n\n\n\n<li><strong>Engage with new creators in your niche<\/strong><strong><br><\/strong>Find 3\u20135 creators who haven\u2019t mentioned you yet but are posting relevant content. Leave a thoughtful comment that shows you actually watched the video. This puts your brand in front of their audience and builds a relationship before you ask for anything.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-positive-mentions\"><strong>05. Use positive mentions&nbsp;<\/strong><\/h3>\n\n\n\n<p>Positive mentions build trust, but only if other people can see them.<\/p>\n\n\n\n<p>When potential customers see others sharing positive experiences with your brand, it shapes perceptions and lowers the barrier to purchase. More importantly for this article, it signals to other creators that their mention would also be seen and valued.<\/p>\n\n\n\n<p><strong>How can you use positive mentions?&nbsp;<\/strong><\/p>\n\n\n\n<p>Here are a few simple tactics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reshare customer Reels and Stories<\/strong><strong><br><\/strong>Add them to your Instagram Stories with a real, human reaction.<\/li>\n\n\n\n<li><strong>Create a community Highlight<\/strong><strong><br><\/strong>Something like <em>\u201cOur Community\u201d<\/em> or <em>\u201c[brand name] club\u201d<\/em>. It turns mentions into long-term social proof for new visitors to your profile.<\/li>\n\n\n\n<li><strong>Use mentions in your own content<br><\/strong>Quote or highlight positive mentions in your Reels, such as reactions, testimonials, or short customer clips.<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find all the positive mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=250\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"quottag-usquot-campaign\"><strong>06. Launch a &#8220;Tag Us&#8221; Campaign&nbsp;<\/strong><\/h3>\n\n\n\n<p>Not every mention needs a full campaign. Sometimes, a simple and clear call to action works just as well.<\/p>\n\n\n\n<p><strong>You\u2019ve probably seen prompts like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cTag a friend who needs this.\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cTag someone you\u2019d try this with.\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cTag us if you recreate this.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p>These formats consistently drive some of the most engagement on Instagram Reels because they\u2019re quick and natural. Users don\u2019t need much effort to tag someone, but every tag puts your brand in front of new people and potential followers.<\/p>\n\n\n\n<p>Over time, these small interactions compound: more mentions, higher engagement, and increased visibility on Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-layer-hashtag-strategy\"><strong>07. Use a 3-Layer Hashtag Strategy<\/strong><\/h3>\n\n\n\n<p>Instagram&#8217;s algorithm now prioritizes interest-based distribution for Reels over hashtag-based discovery.&nbsp;<\/p>\n\n\n\n<p>This means <a href=\"https:\/\/brand24.com\/blog\/instagram-hashtags\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram hashtags<\/a> are less about reaching new audiences and more about contextual categorization, telling the algorithm what your content is about so it serves it to the right people.<\/p>\n\n\n\n<p><strong>The 3-Layer Hashtag Structure:<\/strong><\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Layer                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Type                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Size                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Example                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        #1                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Niche community tags<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Under 200K posts<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>#sensitiveskincommunity<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        #2                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Intent\/discovery tags<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>200K\u20132M posts<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td class=\"wp-block-table__cell-content\">\n<div class=\"block-editor-rich-text__editable rich-text\" role=\"textbox\" aria-label=\"Body cell text\">#skincaretips2026<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        #3                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Branded campaign hashtag<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Any size<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td class=\"wp-block-table__cell-content\">\n<div class=\"block-editor-rich-text__editable rich-text\" role=\"textbox\" aria-label=\"Body cell text\">#yourbrandname<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Include your branded hashtag in your Reel to build <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand awareness<\/a> and recognition on the platform.<\/p>\n\n\n\n<p><strong>A good practice is to use 3\u20135 highly relevant hashtags per post. <\/strong>This helps boost visibility, attract new followers, and ensure your content reaches the right audience, without relying on volume.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"join-trends\"><strong>08. Join trends early<\/strong><\/h3>\n\n\n\n<p>Instagram trends move fast.<\/p>\n\n\n\n<p>A new sound, format, or meme can take over feeds within 48 hours.<\/p>\n\n\n\n<p>This creates an opportunity to show up where attention already is, helping you <a href=\"https:\/\/brand24.com\/blog\/increase-reach-on-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase reach on Instagram<\/a>, get more eyes on your content, and drive more views.<\/p>\n\n\n\n<p>But not every trend works for every brand. Forced participation in irrelevant trends feels inauthentic, and your audience will notice.<\/p>\n\n\n\n<p>Before joining a trend, ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Does this format align with our content style and tone of voice?<\/strong><\/li>\n\n\n\n<li><strong>Is our target audience actively participating in this trend\u2014or just watching it?<\/strong><\/li>\n\n\n\n<li><strong>Can we add something valuable, or are we simply copying it?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>If the answer to all three is yes, move fast.<\/p>\n\n\n\n<p><strong>Brands that join trends within the first 48 hours consistently achieve the most engagement,<\/strong> helping them increase engagement, boost visibility, and generate more interactions than those that join later.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfce58cc3a1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfce58cc3a1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"656\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/how-to-get-more-mentions-on-instagram-reels-trends-analysis-1140x656.jpeg\" alt=\"AI topic analysis tool by Brand24 detecting trending Instagram topics with sentiment analysis to boost engagement and identify viral content opportunities\" class=\"wp-image-182260\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/how-to-get-more-mentions-on-instagram-reels-trends-analysis-1140x656.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/how-to-get-more-mentions-on-instagram-reels-trends-analysis-1536x884.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/how-to-get-more-mentions-on-instagram-reels-trends-analysis-2048x1179.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/how-to-get-more-mentions-on-instagram-reels-trends-analysis-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/how-to-get-more-mentions-on-instagram-reels-trends-analysis-300x173.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/how-to-get-more-mentions-on-instagram-reels-trends-analysis-248x143.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/how-to-get-more-mentions-on-instagram-reels-trends-analysis-90x52.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/how-to-get-more-mentions-on-instagram-reels-trends-analysis.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Topic Analysis<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Brand24\u2019s AI Topic &amp; Insights Analysis can surface emerging Instagram insights in your industry before they peak. This helps you identify which conversations are gaining momentum and create content that connects at the right moment, so you reach more views and stay ahead of the trend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-instagram-mentions-matter-more-in-2026\"><strong>Why Instagram mentions matter more in 2026<\/strong><\/h2>\n\n\n\n<p>Before diving into tactics, it\u2019s important to understand why mentions are worth optimizing.<\/p>\n\n\n\n<p>When someone mentions your brand in a Reel, Instagram doesn\u2019t just notify you. It picks up a chain of signals. The creator engaged enough to feature your brand, viewers visit your profile, some follow, others save the content. These actions signal quality, making Instagram more likely to boost your content to new audiences.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/brand-mentions-seo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand mentions<\/a> also have indirect SEO value.<\/p>\n\n\n\n<p>Since late 2023, public Instagram content has been indexed by Google. Frequent, consistent mentions help shape how your brand appears in search results over time.<\/p>\n\n\n\n<p>They also influence AI-driven discovery. Tools like ChatGPT, Perplexity, and Google\u2019s AI Mode pull from public content, so consistent <a href=\"https:\/\/brand24.com\/blog\/instagram-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram mentions<\/a> increase your chances of showing up in AI-generated answers.<\/p>\n\n\n\n<p>Finally, mentions often drive branded search. Brands regularly see spikes in search volume after viral Reels, a social-to-search effect you can track in Google Search Console.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-monitor-instagram-reels-mentions\"><strong>How to Monitor Instagram Reels Mentions<\/strong><\/h2>\n\n\n\n<p>Here&#8217;s the problem: Instagram only shows you tagged mentions. But some of the most valuable conversations about your brand happen without a tag, in captions, comments, and Stories, where users type your brand name without the @.<\/p>\n\n\n\n<p>To get an accurate picture of your real visibility, you need\u00a0<a href=\"https:\/\/brand24.com\/blog\/instagram-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram monitoring<\/a>\u00a0that tracks both:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Type                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What It Is                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        How to Track                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Tagged mentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>@yourbrand in caption or comment<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Instagram Notifications, Insights<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Untagged mentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Brand name without a tag<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Social listening tools<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Hashtag mentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Your branded hashtag, product names<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Hashtag monitoring &amp; Social listening tools<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Campaign mentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>UGC tied to a specific campaign<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td class=\"wp-block-table__cell-content\">\n<div class=\"block-editor-rich-text__editable rich-text\" role=\"textbox\" aria-label=\"Body cell text\">Social listening tools<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track your mentions now!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=250\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-8-point-mention-optimization-checklist\"><strong>The 8-Point Mention Optimization Checklist<\/strong><\/h2>\n\n\n\n<p>Run through this before publishing your next Reel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] Does this Reel have a participation trigger? (challenge, tutorial, reaction-bait, niche humor)<\/li>\n\n\n\n<li>[ ] Is there a clear, low-friction CTA in the caption?\u00a0<\/li>\n\n\n\n<li>[ ] Have you included your branded hashtag?<\/li>\n\n\n\n<li>[ ] Is your account set to public with mentions allowed from everyone? (Settings \u2192 Privacy \u2192 Mentions)<\/li>\n\n\n\n<li>[ ] Is there a visual element someone would want to recreate or share?<\/li>\n\n\n\n<li>[ ] Have you responded to comments on your previous Reel before posting this one?<\/li>\n\n\n\n<li>[ ] Is the first frame strong enough to stop a scroll? (You have approximately 1.5 seconds)<\/li>\n\n\n\n<li>[ ] Does this content work without sound? (Over 40% of Reels are watched muted, with captions, and on-screen text matter)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<p><strong>Can you mention someone in a Reel?<\/strong><strong><br><\/strong>Yes. You can mention a brand or user in Instagram Reels by typing @username in the caption or comments. This creates a clickable link to the account and sends a notification. From an SEO perspective, caption mentions are more valuable because they appear in indexable text.<\/p>\n\n\n\n<p><strong>What\u2019s the difference between tagging and mentioning on Instagram Reels?<\/strong><strong><br><\/strong>A mention is text-based\u2014you type @username in the caption or a comment. A tag attaches an account directly to the video (tap-tagging). Both notify the account, but caption mentions are indexed by Google and carry more SEO value. For best results, encourage creators to use both.<\/p>\n\n\n\n<p><strong>How do I get more organic mentions on Instagram without paying?<\/strong><strong><br><\/strong>Focus on three things: create content with participation triggers, amplify publicly received mentions, and engage consistently with creators in your niche before making any ask.<\/p>\n\n\n\n<p><strong>How can I track mentions on Instagram Reels that don\u2019t tag me?<br><\/strong>Instagram only shows direct tags in notifications. To track untagged mentions (when users write your brand name without @), you need a <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening tool<\/a>. Brand24, for example, monitors both tagged and untagged mentions in real time, including <a href=\"https:\/\/brand24.com\/blog\/instagram-sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sentiment analysis<\/a> and engagement data.<\/p>\n\n\n\n<p><strong>Do Instagram Reels mentions help with SEO?<\/strong><strong><br><\/strong>Indirectly, yes. Public Reel captions are indexed by Google, so mentions contribute to brand signals in search. Viral Reels also often correlate with spikes in branded search volume. Over time, consistent mentions can influence how AI tools like Perplexity and Google\u2019s AI Mode reference your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment obtenir plus de mention sur les bobines Instagram : 8 strat\u00e9gies \u00e9prouv\u00e9es pour augmenter l'engagement, booster la visibilit\u00e9 et atteindre votre public cible en 2026.<\/p>","protected":false},"author":89,"featured_media":168084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-168071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agata","cf_author_last_name":"Bernatek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/168071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=168071"}],"version-history":[{"count":15,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/168071\/revisions"}],"predecessor-version":[{"id":182261,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/168071\/revisions\/182261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/168084"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=168071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=168071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=168071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}