{"id":169640,"date":"2024-12-02T04:24:00","date_gmt":"2024-12-02T03:24:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=169640"},"modified":"2025-11-13T12:52:49","modified_gmt":"2025-11-13T11:52:49","slug":"mises-a-jour-des-produits-novembre-2024","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/product-updates-november-2024\/","title":{"rendered":"Mise \u00e0 jour du produit en novembre : am\u00e9lioration de l'onglet Influencers"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Ce mois-ci, nous nous sommes attach\u00e9s \u00e0 faciliter la recherche des bons influenceurs pour votre entreprise. Juste \u00e0 temps pour les strat\u00e9gies de marketing 2025... une co\u00efncidence ? Nous ne le pensons pas ! <\/h2>\n\n\n\n<p>Voici notre itin\u00e9raire pour aujourd'hui :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#influencers-tab\" title=\"\">Onglet Influencers : Redessin\u00e9 et am\u00e9lior\u00e9<\/a><\/li>\n\n\n\n<li><a href=\"#geolocation-filter\" title=\"\">Filtre de g\u00e9olocalisation : D\u00e9sormais disponible pour tous<\/a><\/li>\n\n\n\n<li><a href=\"#ai-brand-assistant\" title=\"\">AI Brand Assistant : disponible dans l'application Web mobile<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"influencers-tab\">Onglet Influencers : Redessin\u00e9 et am\u00e9lior\u00e9<\/h2>\n\n\n\n<p>Dites bonjour \u00e0 la nouvelle version de l'onglet Influencers ! Non seulement il est beaucoup plus beau, mais il est \u00e9galement&nbsp;<strong>une navigation plus ais\u00e9e gr\u00e2ce aux filtres qui peuvent \u00eatre appliqu\u00e9s et sauvegard\u00e9s dans diff\u00e9rents onglets<\/strong>.<\/p>\n\n\n\n<p>Ces filtres peuvent vous aider \u00e0 vous concentrer sur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les influenceurs de certains pays ou qui parlent certaines langues<\/li>\n\n\n\n<li>Influenceurs actifs sur des plateformes sp\u00e9cifiques, comme TikTok<\/li>\n\n\n\n<li>Uniquement les micro ou macro influenceurs<\/li>\n<\/ul>\n\n\n\n<p>D\u00e9couvrez notre nouvel onglet Influenceurs, trouvez la personne qui vous convient le mieux et d\u00e9couvrez votre prochain ambassadeur de marque. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4cedfe3ee9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4cedfe3ee9\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"402\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-1140x402.png\" alt=\"\" class=\"wp-image-169644\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-1140x402.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-1536x542.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-2048x723.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-300x106.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-6-248x88.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Trouvez les meilleurs influenceurs pour votre marque !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/user\/login\/?utm_source=product&amp;utm_medium=blog&amp;utm_campaign=november_changes\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Aller au panneau<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"geolocation-filter\">Filtre de g\u00e9olocalisation : D\u00e9sormais disponible pour tous<\/h2>\n\n\n\n<p>Parfait pour les projets internationaux, le filtre de g\u00e9olocalisation vous permet de s\u00e9lectionner facilement un pays pour voir comment votre marque ou vos mots-cl\u00e9s s'y comportent.<\/p>\n\n\n\n<p><strong>Et maintenant, il est disponible pour tous les clients !<\/strong><\/p>\n\n\n\n<p>Obtenir des informations sur un pays sp\u00e9cifique, tel que \ud83d\udd0e<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c0 quelle fr\u00e9quence parle-t-on de votre marque ?<\/li>\n\n\n\n<li>Le sentiment est-il positif ou n\u00e9gatif ?<\/li>\n\n\n\n<li>Quelles sont les plateformes en vogue pour votre marque ?<\/li>\n<\/ul>\n\n\n\n<p>...et bien plus encore !<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4cedfe43b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4cedfe43b9\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"201\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-1140x201.png\" alt=\"\" class=\"wp-image-169643\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-1140x201.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-1536x271.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-2048x362.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-300x53.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-5-248x44.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">V\u00e9rifiez ce que les gens disent de vous en Suisse !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/user\/login\/?utm_source=product&amp;utm_medium=blog&amp;utm_campaign=november_changes\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Aller au panneau<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-brand-assistant\">AI Brand Assistant : disponible dans l'application Web mobile<\/h2>\n\n\n\n<p>Avez-vous d\u00e9j\u00e0 essay\u00e9 notre AI Brand Assistant ?<\/p>\n\n\n\n<p>Petit rappel : il utilise la technologie LLM avanc\u00e9e et les donn\u00e9es de votre projet pour r\u00e9pondre \u00e0 vos questions. Que vous ayez besoin d'informations, de conseils pour battre vos concurrents ou d'id\u00e9es nouvelles, il vous suffit de demander !<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffeeee\">En savoir plus <a href=\"https:\/\/brand24.com\/blog\/fr\/rapports-de-lia\/\" target=\"_blank\" rel=\"noopener\" title=\"Analyse des sentiments\">Assistant de marque AI<\/a> sur notre blog !<\/p>\n\n\n\n<p>Pour ceux qui sont toujours en d\u00e9placement,&nbsp;<strong>nous avons am\u00e9lior\u00e9 la version web mobile&nbsp;<\/strong>afin que vous puissiez facilement obtenir les informations de social listening dont vous avez besoin, \u00e0 tout moment et en tout lieu. \ud83d\ude80<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4cedfe47a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4cedfe47a8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"121\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7-1140x121.png\" alt=\"\" class=\"wp-image-169645\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7-1140x121.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7-1536x163.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7-18x2.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7-300x32.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7-248x26.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/image-7.png 1682w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Consultez les principaux th\u00e8mes de votre projet !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/user\/login\/?utm_source=product&amp;utm_medium=blog&amp;utm_campaign=november_changes\" style=\"border-radius:6px;background-color:#778ced\">Aller au panneau<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u00c0 vous de jouer ! Plongez dans ces nouvelles fonctionnalit\u00e9s, explorez les possibilit\u00e9s qui s'offrent \u00e0 vous et faites-nous part de vos commentaires. Apr\u00e8s tout, vos commentaires alimentent nos futures mises \u00e0 jour. \ud83d\ude80<\/p>\n\n\n\n<p>Jusqu'\u00e0 la prochaine fois, bonne exploration, bonne strat\u00e9gie et bonne croissance ! <\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ce mois-ci, nous nous sommes attach\u00e9s \u00e0 faciliter la recherche des bons influenceurs pour votre entreprise. Juste \u00e0 temps pour les strat\u00e9gies de marketing 2025... une co\u00efncidence ? Nous ne le pensons pas ! <\/p>","protected":false},"author":78,"featured_media":169646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-169640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/169640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=169640"}],"version-history":[{"count":7,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/169640\/revisions"}],"predecessor-version":[{"id":178602,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/169640\/revisions\/178602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/169646"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=169640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=169640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=169640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}