{"id":170724,"date":"2024-12-23T20:40:41","date_gmt":"2024-12-23T19:40:41","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170724"},"modified":"2025-12-10T16:32:56","modified_gmt":"2025-12-10T15:32:56","slug":"metriques-de-mots-cles","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/keyword-metrics\/","title":{"rendered":"9 indicateurs cl\u00e9s \u00e0 suivre et \u00e0 mesurer en 2026"},"content":{"rendered":"<p>Pour vraiment r\u00e9ussir, vous devez suivre les bons indicateurs de mots-cl\u00e9s. Ils vous indiquent ce qui fonctionne, ce qui doit \u00eatre am\u00e9lior\u00e9 et o\u00f9 se trouve le potentiel inexploit\u00e9. Par exemple, gr\u00e2ce au suivi des indicateurs de mots cl\u00e9s, vous pouvez voir comment votre marque est per\u00e7ue ou s\u00e9lectionner des mots cl\u00e9s qui g\u00e9n\u00e9reront un trafic de haute qualit\u00e9 vers votre site web.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Mesures des mots-cl\u00e9s<\/strong> sont des points de donn\u00e9es qui montrent la performance et la valeur d'un mot-cl\u00e9 particulier. Ils \u00e9valuent diff\u00e9rents aspects, et c'est pourquoi ils sont essentiels dans le marketing num\u00e9rique, en particulier l'optimisation pour les moteurs de recherche (SEO).<br><br>Gr\u00e2ce aux mesures, vous pouvez effectuer des recherches sur les mots cl\u00e9s, surveiller les performances des mots cl\u00e9s li\u00e9s \u00e0 votre marque, d\u00e9couvrir des mod\u00e8les de comportement des utilisateurs et prendre des d\u00e9cisions plus intelligentes, fond\u00e9es sur des donn\u00e9es, afin d'am\u00e9liorer votre strat\u00e9gie.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 d'innombrables mesures de mots-cl\u00e9s, j'ai pu r\u00e9duire le nombre de mots-cl\u00e9s \u00e0 ceux qui suivent. <strong>9 MUST-TRACK<\/strong>!<\/p>\n\n\n\n<p>Je vais vous les montrer en utilisant diff\u00e9rents types de mots-cl\u00e9s. \u00cates-vous pr\u00eat ?<\/p>\n\n\n\n<p>C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-most-important\">Les mesures les plus importantes \u00e0 suivre pour les mots-cl\u00e9s :<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"search-volume\">01 Volume de recherche<\/h3>\n\n\n\n<p><strong>Volume de recherche<\/strong> est une mesure de r\u00e9f\u00e9rencement de base. Elle indique la fr\u00e9quence de recherche d'un terme dans un laps de temps donn\u00e9 et dans un lieu particulier.<\/p>\n\n\n\n<p>Il r\u00e9v\u00e8le les sujets qui int\u00e9ressent les utilisateurs. En analysant le volume de recherche, vous pouvez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9couvrez des mots-cl\u00e9s pertinents pour votre strat\u00e9gie de contenu.<\/li>\n\n\n\n<li>Trouvez des mots-cl\u00e9s cibl\u00e9s pour attirer plus de trafic vers votre site web et plus de ventes potentielles.<\/li>\n\n\n\n<li>D\u00e9tectez les tendances saisonni\u00e8res dans les recherches et planifiez vos campagnes plus efficacement.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comment mesurer ?<\/strong><\/h4>\n\n\n\n<p>Pour v\u00e9rifier le volume de recherche, vous pouvez utiliser ces outils :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Semrush <\/strong>\u2013 fournit le nombre moyen mensuel <a href=\"https:\/\/www.semrush.com\/blog\/keyword-search-volume\/\" target=\"_blank\" rel=\"noopener\" title=\"\">volume de recherche<\/a> pour un mot-cl\u00e9 analys\u00e9 au cours des 12 derniers mois<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd04d5d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd04d5d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"394\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-3.png\" alt=\"Semrush : Volume de recherche du mot-cl\u00e9 &quot;running shoes&quot; aux Etats-Unis\" class=\"wp-image-170736\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-3.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-3-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-3-300x118.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-3-248x98.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush : Volume de recherche du mot-cl\u00e9 \"running shoes\" aux Etats-Unis<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ahrefs<\/strong> - comme Semrush, il estime le nombre mensuel moyen de recherches pour un mot-cl\u00e9 au cours des 12 derniers mois<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd0509d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd0509d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"289\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-4.png\" alt=\"Ahrefs : Volume de recherche du mot-cl\u00e9 &quot;running shoes&quot; aux \u00c9tats-Unis\" class=\"wp-image-170737\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-4.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-4-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-4-300x87.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-4-248x72.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ahrefs : Volume de recherche du mot-cl\u00e9 \"running shoes\" aux \u00c9tats-Unis<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Trends <\/strong>- n'indique pas le volume de recherche r\u00e9el, mais fournit une \u00e9chelle relative de 0 \u00e0 100, o\u00f9 0 signifie aucun int\u00e9r\u00eat.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd05369&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd05369\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"594\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-2.png\" alt=\"Google Trends : Int\u00e9r\u00eat pour le mot-cl\u00e9 &quot;running shoes&quot; aux \u00c9tats-Unis au cours des 30 derniers jours\" class=\"wp-image-170735\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-2.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-2-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-2-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-2-248x147.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google Trends : Int\u00e9r\u00eat pour le mot-cl\u00e9 \"running shoes\" aux \u00c9tats-Unis au cours des 30 derniers jours<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Planificateur de mots-cl\u00e9s Google <\/strong>- offre des informations d\u00e9taill\u00e9es sur le volume de recherche des mots cl\u00e9s (option pour la planification des campagnes PPC)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Remarque :<\/strong> Ces outils fournissent \u00e9galement le volume de recherche global pour n'importe quel mot-cl\u00e9. Il s'agit de la somme des volumes de recherche mensuels du mot-cl\u00e9 dans tous les pays figurant dans leurs bases de donn\u00e9es.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Suivez les m\u00e9triques des mots-cl\u00e9s !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-volume-of-mentions\">02 Le volume de mentions<\/h3>\n\n\n\n<p><strong>Le volume de mentions<\/strong> indique le nombre de fois qu'un mot-cl\u00e9 particulier appara\u00eet en ligne, y compris dans les m\u00e9dias sociaux, les forums, les blogs et d'autres sites.<\/p>\n\n\n\n<p>Cette mesure est une autre fa\u00e7on de d\u00e9terminer la popularit\u00e9 des mots-cl\u00e9s.<\/p>\n\n\n\n<p>Un nombre \u00e9lev\u00e9 de mention est un signe clair que ce mot-cl\u00e9 pr\u00e9sente une grande opportunit\u00e9 - vous devriez envisager de l'utiliser dans votre contenu ou vos campagnes.<\/p>\n\n\n\n<p>Le suivi des mention de vos mots-cl\u00e9s li\u00e9s \u00e0 votre marque fournit \u00e9galement des informations pr\u00e9cieuses sur vos <a href=\"https:\/\/brand24.com\/blog\/fr\/presence-de-la-marque\/\" target=\"_blank\" rel=\"noopener\" title=\"notori\u00e9t\u00e9 de la marque\">pr\u00e9sence de la marque<\/a>. Plus vos mots-cl\u00e9s re\u00e7oivent de mentions, plus vos mots-cl\u00e9s sont forts. <a href=\"https:\/\/brand24.com\/blog\/fr\/notoriete-de-la-marque\/\" target=\"_blank\" rel=\"noopener\" title=\"notori\u00e9t\u00e9 de la marque\">notori\u00e9t\u00e9 de la marque<\/a> est.<\/p>\n\n\n\n<p>Ainsi, le volume du mot-cl\u00e9 mentions :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>r\u00e9v\u00e8le les sujets qui retiennent l'attention des gens<\/li>\n\n\n\n<li>Fournit des informations sur la r\u00e9sonance de votre marque ou de votre contenu<\/li>\n\n\n\n<li>Vous aide \u00e0 identifier les opportunit\u00e9s d'engagement avec votre public<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comment mesurer ?<\/strong><\/h4>\n\n\n\n<p>La seule fa\u00e7on de mesurer efficacement le volume des mention est d'utiliser la fonction <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-suivi-des-mots-cles\/\" target=\"_blank\" rel=\"noopener\" title=\"10 outils de surveillance des mots-cl\u00e9s pour renforcer votre pr\u00e9sence sur les moteurs de recherche\">outils de suivi des mots-cl\u00e9s<\/a> comme <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a>.<\/p>\n\n\n\n<p>Une fois que vous avez cr\u00e9\u00e9 un projet avec un mot-cl\u00e9 particulier, Brand24 suit le moment et l'endroit o\u00f9 il est mentioned.<\/p>\n\n\n\n<p>Cet outil affiche le contenu exact des mention contenant votre mot-cl\u00e9 :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd05901&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd05901\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"212\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics.png\" alt=\"&quot;Running shoes&quot; mention d\u00e9tect\u00e9 par Brand24, le meilleur outil de surveillance de mention\" class=\"wp-image-170733\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-300x64.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-248x53.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\"Chaussures de course\" mention d\u00e9tect\u00e9 par Brand24<\/figcaption><\/figure>\n\n\n\n<p>Et d'un simple clic sur le bouton \"visiter\", vous acc\u00e9derez directement \u00e0 la source du mention :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd05bc2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd05bc2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"417\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-1.png\" alt=\"Source du mot-cl\u00e9 mention ci-dessus fournie par Brand24, le meilleur outil de surveillance des mots-cl\u00e9s\" class=\"wp-image-170734\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-1-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-1-248x103.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Source de ce qui pr\u00e9c\u00e8de mention<\/figcaption><\/figure>\n\n\n\n<p>Brand24 fournit \u00e9galement un graphique qui montre le nombre de mention au fil du temps, ce qui permet de rep\u00e9rer facilement les tendances. La ligne bleue repr\u00e9sente les mention :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd05e47&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd05e47\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"267\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-5.png\" alt=\"Brand24 : Mentions du mot-cl\u00e9 &quot;chaussures de course&quot; - graphique lin\u00e9aire\" class=\"wp-image-170740\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-5.png 960w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-5-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-5-300x83.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-5-248x69.png 248w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Mentions du mot-cl\u00e9 \"chaussures de course\" - graphique lin\u00e9aire<\/figcaption><\/figure>\n\n\n\n<p>De plus, la <strong>D\u00e9tecteur d'anomalies<\/strong> met en \u00e9vidence les pics soudains dans les mention et en explique la cause :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd060ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd060ce\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"274\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-6.png\" alt=\"Brand24 : Analyse des param\u00e8tres - impact sur AVE (Adidas Gazelle)\" class=\"wp-image-170742\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-6.png 958w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-6-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-6-300x86.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-6-248x71.png 248w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : D\u00e9tecteur d'anomalies - explication de la hausse des mention \"chaussures de course\".<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Remarque :<\/strong> Brand24 vous donne un contr\u00f4le total sur l'endroit o\u00f9 suivre vos mots-cl\u00e9s. Vous pouvez surveiller l'ensemble du web ou vous concentrer sur une seule plateforme, comme TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyword-difficulty\">03 Mot-cl\u00e9 difficult\u00e9<\/h3>\n\n\n\n<p><strong>Difficult\u00e9 du mot-cl\u00e9 (KD)<\/strong> est un indicateur qui montre \u00e0 quel point il est difficile de se classer sur la premi\u00e8re page des r\u00e9sultats de recherche de Google pour un mot-cl\u00e9 sp\u00e9cifique.<\/p>\n\n\n\n<p>Plus le score de difficult\u00e9 est \u00e9lev\u00e9, plus le jeu est difficile.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 la mesure, vous pouvez, par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se concentrer sur des mots-cl\u00e9s moins difficiles pour obtenir des r\u00e9sultats plus rapides<\/li>\n\n\n\n<li>\u00c9viter de perdre du temps et de l'argent avec des mots-cl\u00e9s trop concurrentiels<\/li>\n\n\n\n<li>Cr\u00e9er une strat\u00e9gie de r\u00e9f\u00e9rencement parfaite<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comment mesurer ?<\/strong><\/h4>\n\n\n\n<p>Les outils de r\u00e9f\u00e9rencement, tels que Semrush et Ahrefs, fournissent cette mesure.<\/p>\n\n\n\n<p>En <strong>Semrush<\/strong>la difficult\u00e9 du mot-cl\u00e9 est exprim\u00e9e en pourcentage, o\u00f9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>0-14% - tr\u00e8s facile<\/li>\n\n\n\n<li>15-29% - facile<\/li>\n\n\n\n<li>30-49% - possible<\/li>\n\n\n\n<li>50-69% - difficile<\/li>\n\n\n\n<li>70-84% - dur<\/li>\n\n\n\n<li>85-100% - tr\u00e8s dur<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd06472&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd06472\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"394\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-7.png\" alt=\"Semrush : KD du mot-cl\u00e9 &quot;running shoes&quot; aux Etats-Unis\" class=\"wp-image-170744\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-7.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-7-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-7-300x118.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-7-248x98.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush : KD du mot-cl\u00e9 \"running shoes\" aux Etats-Unis<\/figcaption><\/figure>\n\n\n\n<p>De plus, vous pouvez indiquer le domaine de votre site, et vous obtiendrez un<strong> les difficult\u00e9s li\u00e9es aux mots-cl\u00e9s personnels (PKD)<\/strong> en fonction de l'autorit\u00e9 de votre site web :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd066f7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd066f7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"411\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-8.png\" alt=\"Semrush : PKD du mot-cl\u00e9 &quot;chaussures de course&quot; aux Etats-Unis pour le domaine runnersworld.com\" class=\"wp-image-170745\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-8.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-8-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-8-300x123.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-8-248x102.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush : PKD du mot-cl\u00e9 \"chaussures de course\" aux Etats-Unis pour le domaine runnersworld.com<\/figcaption><\/figure>\n\n\n\n<p>Entre-temps, en <strong>Ahrefs,<\/strong> La difficult\u00e9 du mot-cl\u00e9 est exprim\u00e9e sur une \u00e9chelle de 0 \u00e0 100, o\u00f9<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>0-10 est facile (&lt;10 domaines)<\/li>\n\n\n\n<li>11-30 est moyen (11-36 domaines)<\/li>\n\n\n\n<li>31-70 est difficile (37-200 domaines)<\/li>\n\n\n\n<li>71-100 est tr\u00e8s difficile (200+ domaines)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Remarque : <\/strong>L'\u00e9chelle n'est pas lin\u00e9aire. Chaque valeur correspond au nombre estim\u00e9 de domaines de r\u00e9f\u00e9rence (RD) dont une page a besoin pour appara\u00eetre sur la premi\u00e8re page des r\u00e9sultats de recherche.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd06a04&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd06a04\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"289\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-9.png\" alt=\"Ahrefs : KD du mot-cl\u00e9 &quot;running shoes&quot; aux Etats-Unis\" class=\"wp-image-170746\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-9.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-9-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-9-300x87.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-9-248x72.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ahrefs : KD du mot-cl\u00e9 \"running shoes\" aux Etats-Unis<\/figcaption><\/figure>\n\n\n\n<p><strong>Voici une comparaison des scores de difficult\u00e9 des mots-cl\u00e9s pour \"chaussures de course\" \u00e0 partir des outils mentioned ci-dessus :<\/strong><\/p>\n\n\n\n<p>Dans Semrush, le KD pour ce mot-cl\u00e9 est de 68% (difficile), ce qui indique que vous auriez besoin d'environ 85 domaines de r\u00e9f\u00e9rence pour rivaliser efficacement avec les autres. Cependant, le PKD pour le domaine runnersworld.com est beaucoup plus bas (34%).<\/p>\n\n\n\n<p>Dans Ahrefs, le KD est de 72 (super difficile), ce qui signifie que vous avez besoin de 224 domaines de r\u00e9f\u00e9rence pour appara\u00eetre sur la premi\u00e8re page des r\u00e9sultats de recherche.<\/p>\n\n\n\n<p>&nbsp;Conclusion ? \"Chaussures de course\" est un mot-cl\u00e9 tr\u00e8s concurrentiel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"total-reach\">04 Port\u00e9e totale<\/h3>\n\n\n\n<p>Cette mesure est directement li\u00e9e au volume de mention. Elle vous donne un aper\u00e7u du nombre de personnes qui ont vu un contenu dans lequel un mot-cl\u00e9 sp\u00e9cifique est mention.<\/p>\n\n\n\n<p>La port\u00e9e totale est la somme de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/comment-mesurer-la-portee-des-medias-sociaux\/\" target=\"_blank\" rel=\"noreferrer noopener\">Port\u00e9e des m\u00e9dias sociaux<\/a> - le nombre d'utilisateurs uniques de m\u00e9dias sociaux qui ont vu le contenu mention d'un mot-cl\u00e9 particulier.<\/li>\n\n\n\n<li><strong>Port\u00e9e des m\u00e9dias non sociaux<\/strong> - le nombre de personnes expos\u00e9es aux mention sur des plateformes autres que les m\u00e9dias sociaux, telles que les blogs, les forums ou les sites d'information.<\/li>\n<\/ul>\n\n\n\n<p>En mesurant la port\u00e9e, vous pouvez \u00e9valuer <a href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-en-ligne\/\" target=\"_blank\" rel=\"noopener\" title=\"visibilit\u00e9 en ligne\">visibilit\u00e9 en ligne<\/a> de votre marque, de vos campagnes ou d'autres mots-cl\u00e9s.<\/p>\n\n\n\n<p>Il vous aide \u00e0 \u00e9valuer l'efficacit\u00e9 avec laquelle votre contenu atteint votre public cible.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comment mesurer ?<\/strong><\/h4>\n\n\n\n<p>La seule fa\u00e7on de mesurer la port\u00e9e d'un mot-cl\u00e9 est d'utiliser des outils tiers.<\/p>\n\n\n\n<p>Brand24 suit la port\u00e9e des mots-cl\u00e9s en temps r\u00e9el, en indiquant la port\u00e9e des m\u00e9dias sociaux et non sociaux :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd06dca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd06dca\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"550\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-22.png\" alt=\"Brand24 : Port\u00e9e hebdomadaire d&#039;&quot;Adidas \" class=\"wp-image-170768\" style=\"width:477px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-22.png 477w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-22-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-22-300x346.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-22-138x159.png 138w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Port\u00e9e hebdomadaire d'\"Adidas <\/figcaption><\/figure>\n\n\n\n<p>Par exemple, la port\u00e9e totale du mot-cl\u00e9 \"Adidas\" au cours de la derni\u00e8re semaine est de <strong>140 MILLIONS<\/strong> <strong>(!)<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>137 MILLIONS de personnes touch\u00e9es par les m\u00e9dias sociaux<\/li>\n\n\n\n<li>2,6 MILLIONS de personnes touch\u00e9es par les m\u00e9dias non sociaux<\/li>\n<\/ul>\n\n\n\n<p>Brand24 montre \u00e9galement comment la port\u00e9e totale \u00e9volue dans le temps (ligne verte) et explique les causes de cette augmentation :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd07099&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd07099\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"276\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-11.png\" alt=\"La port\u00e9e totale du mot &quot;Adidas&quot; est fournie par Brand24, le meilleur outil pour suivre les m\u00e9triques des mots-cl\u00e9s.\" class=\"wp-image-170750\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-11.png 958w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-11-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-11-300x86.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-11-248x71.png 248w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Port\u00e9e totale de \"Adidas\" au cours des 30 derniers jours - graphique lin\u00e9aire<br><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd07307&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd07307\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"135\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-12.png\" alt=\"Le d\u00e9tecteur d&#039;anomalies d&#039;IA explique pourquoi la port\u00e9e d&#039;Adidas a grimp\u00e9 le 19 d\u00e9cembre\" class=\"wp-image-170751\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-12.png 561w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-12-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-12-300x72.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-12-248x60.png 248w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Anomaly Detector - explication de la hausse des ventes d'\"Adidas\" le 19 d\u00e9cembre<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Remarque :<\/strong> Vous pouvez filtrer les mots-cl\u00e9s mention par source, vous n'obtiendrez alors leur port\u00e9e qu'au sein d'une source donn\u00e9e.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">D\u00e9couvrez les mots-cl\u00e9s qui ont g\u00e9n\u00e9r\u00e9 la plus grande port\u00e9e !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"search-intent\">05 Intention de recherche<\/h3>\n\n\n\n<p>L'intention de recherche explique pourquoi les gens recherchent quelque chose ; c'est le but de leur requ\u00eate.<\/p>\n\n\n\n<p>Les intentions peuvent \u00eatre divis\u00e9es en plusieurs cat\u00e9gories :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Information<\/strong> - les utilisateurs recherchent des informations ou des r\u00e9ponses \u00e0 des questions\n<ul class=\"wp-block-list\">\n<li>cette intention est souvent indiqu\u00e9e par des mots-cl\u00e9s tels que \"comment faire...\", \"qu'est-ce que...\"<\/li>\n\n\n\n<li>exemples : \"comment commencer \u00e0 courir\", \"\u00e0 quoi sert la course \u00e0 pied\".<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Navigation<\/strong> - les utilisateurs ont l'intention de trouver un site web ou une page sp\u00e9cifique\n<ul class=\"wp-block-list\">\n<li>Les mots cl\u00e9s tels que les noms de marque indiquent souvent cette intention<\/li>\n\n\n\n<li>exemples : \"Adidas\", \"Nike\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Commercial<\/strong> - les utilisateurs recherchent des produits ou des services avant de prendre une d\u00e9cision d'achat\n<ul class=\"wp-block-list\">\n<li>Cette intention est souvent indiqu\u00e9e par des mots cl\u00e9s tels que \"review\", \"best\", \"recommendations\"<\/li>\n\n\n\n<li>Exemples : \u201c recommandations chaussures de course 2026 \u201d, \u201c avis sur les meilleures chaussures de course \u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Transactionnel<\/strong> - les utilisateurs sont pr\u00eats \u00e0 agir, par exemple \u00e0 acheter ou \u00e0 s'abonner\n<ul class=\"wp-block-list\">\n<li>Cette intention est souvent indiqu\u00e9e par des mots-cl\u00e9s tels que \"acheter\", \"commander\", \"r\u00e9duction\"<\/li>\n\n\n\n<li>exemples : \"chaussures de course \u00e0 prix r\u00e9duit\", \"chaussures de course \u00e0 prix r\u00e9duit\".<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Vous comprenez mieux l'intention de recherche de votre mot-cl\u00e9 cible !<\/p>\n\n\n\n<p>Cela vous aidera \u00e0 cr\u00e9er un contenu qui r\u00e9pond aux besoins des gens et augmentera vos chances d'\u00eatre mieux class\u00e9 dans les r\u00e9sultats de recherche.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comment mesurer ?<\/strong><\/h4>\n\n\n\n<p>Bien s\u00fbr, vous pouvez d\u00e9terminer l'intention de recherche en analysant manuellement les pages les mieux class\u00e9es. Mais cette m\u00e9thode est assez inefficace.<\/p>\n\n\n\n<p>Le meilleur moyen ?<\/p>\n\n\n\n<p>Utilisez des outils de recherche de mots-cl\u00e9s comme Semrush.<\/p>\n\n\n\n<p>Il vous suffit de saisir votre mot-cl\u00e9 dans l'outil Aper\u00e7u des mots-cl\u00e9s, et l'intention de recherche appara\u00eetra \u00e0 c\u00f4t\u00e9 d'autres indicateurs de r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd079a0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd079a0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"363\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-13.png\" alt=\"Semrush : Intention de recherche du mot-cl\u00e9 &quot;how to start running&quot; (comment commencer \u00e0 courir)\" class=\"wp-image-170753\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-13.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-13-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-13-300x109.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-13-248x90.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush : Intention de recherche du mot-cl\u00e9 \"how to start running\" (comment commencer \u00e0 courir)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mention-intent\">06 Mention intention<\/h3>\n\n\n\n<p>Cette mesure est tr\u00e8s similaire \u00e0 l'intention de recherche.<\/p>\n\n\n\n<p>L'intention Mention identifie la raison pour laquelle les gens mentioning un mot-cl\u00e9 sp\u00e9cifique. Elle peut \u00eatre divertissante, informative, promotionnelle, \u00e9motionnelle, etc.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette mesure, vous pouvez rapidement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9couvrez quel type de contenu attire le plus grand nombre de personnes et g\u00e9n\u00e8re le plus d'interactions, puis cr\u00e9ez le contenu qui r\u00e9sonne le mieux.<\/li>\n\n\n\n<li>Rep\u00e9rer les opportunit\u00e9s de combler les lacunes dans les discussions actuelles en cr\u00e9ant un contenu qui apporte quelque chose d'innovant et de frais.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comment mesurer ?<\/strong><\/h4>\n\n\n\n<p>Pour d\u00e9couvrir l'intention des mentions, utilisez une commande <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-suivi-des-medias\/\" target=\"_blank\" rel=\"noopener\" title=\"outil d&#039;\u00e9coute sociale\">outil de suivi des m\u00e9dias<\/a> comme Brand24.<\/p>\n\n\n\n<p>Il analyse le contexte des mention et les classe en fonction de leur intention :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd07cfa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd07cfa\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"553\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-14.png\" alt=\"Brand24 : Analyse des intentions - intentions par &quot;Adidas&quot; mentions count \" class=\"wp-image-170754\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-14.png 645w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-14-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-14-300x257.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-14-185x159.png 185w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Analyse des intentions - intentions par \"Adidas\" mentions count <\/figcaption><\/figure>\n\n\n\n<p>Cet outil permet \u00e9galement d'identifier les intentions qui touchent le plus votre public et qui suscitent le plus d'engagement :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd07f8d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd07f8d\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"525\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-15.png\" alt=\"Brand24 : Analyse des intentions - intentions par port\u00e9e &quot;Adidas\" class=\"wp-image-170755\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-15.png 634w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-15-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-15-300x248.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-15-192x159.png 192w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Analyse des intentions - intentions par port\u00e9e \"Adidas<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd08204&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd08204\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"532\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-1140x532.png\" alt=\"Brand24 : Analyse des intentions - intentions par interactions &quot;Adidas\" class=\"wp-image-170756\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-1140x532.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-300x140.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-248x116.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16.png 1152w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Analyse des intentions - intentions par interactions \"Adidas<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">V\u00e9rifiez l'intention de votre mentions !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment\">07 Sentiment<\/h3>\n\n\n\n<p><strong>Sentiment<\/strong> indique litt\u00e9ralement ce que les gens pensent d'un sujet, d'un produit ou d'une marque sp\u00e9cifique - que leurs opinions soient positives, n\u00e9gatives ou neutres.<\/p>\n\n\n\n<p>Il s'agit d'une mesure essentielle des mots-cl\u00e9s !<\/p>\n\n\n\n<p>En fonction de votre type de mot-cl\u00e9, <a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" target=\"_blank\" rel=\"noopener\" title=\"analyse des sentiments\">analyse des sentiments<\/a> vous offre de nombreux avantages !<\/p>\n\n\n\n<p>Vous pouvez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mieux comprendre comment les clients per\u00e7oivent votre marque ou votre produit.<\/li>\n\n\n\n<li>Identifier les domaines \u00e0 am\u00e9liorer.<\/li>\n\n\n\n<li>Surveillez votre <a href=\"https:\/\/brand24.com\/blog\/fr\/reputation-de-la-marque\/\" target=\"_blank\" rel=\"noopener\" title=\"r\u00e9putation de la marque\">r\u00e9putation de la marque<\/a> en temps r\u00e9el et r\u00e9pondre rapidement au retour d'information.<\/li>\n\n\n\n<li>Voyez rapidement si un mot-cl\u00e9 particulier est utilis\u00e9 dans un contexte positif, n\u00e9gatif ou neutre.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comment mesurer ?<\/strong><\/h4>\n\n\n\n<p>Analyse des sentiments<strong> <\/strong>doit \u00eatre effectu\u00e9e \u00e0 l'aide de <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-decoute-sociale\/\" target=\"_blank\" rel=\"noopener\" title=\"outils d&#039;\u00e9coute sociale\">outils d'\u00e9coute sociale<\/a>comme Brand24.<\/p>\n\n\n\n<p>Il analyse automatiquement les mention en ligne de n'importe quel mot-cl\u00e9 et d\u00e9termine leur sentiment.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd08704&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd08704\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"262\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-17.png\" alt=\"Brand24 : Sentiment de &quot;Adidas&quot; - graphique lin\u00e9aire\" class=\"wp-image-170758\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-17.png 954w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-17-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-17-300x82.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-17-248x68.png 248w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Sentiment de \"Adidas\" - graphique lin\u00e9aire<\/figcaption><\/figure>\n\n\n\n<p>Brand24 d\u00e9tecte \u00e9galement la source qui g\u00e9n\u00e8re le sentiment le plus n\u00e9gatif :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd0899f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd0899f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"378\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-18.png\" alt=\"Brand24 : Metrics Analysis - la principale source de n\u00e9gativit\u00e9 \u00e0 l&#039;\u00e9gard d&#039;&quot;Adidas&quot; (les mention neutres sont exclues)\" class=\"wp-image-170759\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-18.png 634w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-18-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-18-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-18-248x148.png 248w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Metrics Analysis - la principale source de n\u00e9gativit\u00e9 envers \"Adidas\" (les mention neutres sont exclues)<\/figcaption><\/figure>\n\n\n\n<p>C'est particuli\u00e8rement utile pour suivre les mots-cl\u00e9s li\u00e9s \u00e0 la marque !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sgare-of-voice\">08 Part de voix<\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/fr\/comment-mesurer-la-part-de-voix\/\" target=\"_blank\" rel=\"noreferrer noopener\">SOV (Share of Voice)<\/a> indique le nombre de conversations qu'un mot-cl\u00e9 donn\u00e9 suscite par rapport \u00e0 ses concurrents.<\/p>\n\n\n\n<p>Par exemple, si le mot-cl\u00e9 \"Adidas\" a une VOS sup\u00e9rieure \u00e0 celle de son concurrent, Nike, c'est une bonne chose pour Adidas : cela signifie que les gens sont plus susceptibles de parler d'Adidas et d'utiliser ce mot-cl\u00e9 que Nike.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comment mesurer ?<\/strong><\/h4>\n\n\n\n<p>Vous pouvez calculer le SOV en divisant le volume de vos mention (ou port\u00e9e) par le nombre total de mention (ou port\u00e9e), qui est la somme des mention (ou port\u00e9e) de vos mots-cl\u00e9s et de ceux de vos concurrents. Multipliez ensuite par 100 pour obtenir le pourcentage.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong>SOV = (nombre de mentions ou port\u00e9e de votre mot-cl\u00e9 \/ nombre total de mentions ou port\u00e9e de vos mots-cl\u00e9s) x 100<\/strong><\/p>\n\n\n\n<p>Mais soyons honn\u00eates : qui calcule manuellement le SOV de nos jours ? Certainement pas moi !<\/p>\n\n\n\n<p><strong>Avec Brand24, vous pouvez vous \u00e9pargner le travail le plus difficile.<\/strong><\/p>\n\n\n\n<p>Il suffit de d\u00e9finir des mots-cl\u00e9s pour la comparaison ; l'outil fait tout le travail pour vous.<\/p>\n\n\n\n<p>Il fournit le SOV total, le SOV dans les m\u00e9dias sociaux et le SOV hors m\u00e9dias sociaux pour les mots cl\u00e9s mention et la port\u00e9e.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd08d17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd08d17\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"379\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-20.png\" alt=\"Brand24 : Total SOV - Adidas vs. Nike\" class=\"wp-image-170763\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-20.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-20-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-20-300x114.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-20-248x94.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Total SOV - Adidas vs. Nike<\/figcaption><\/figure>\n\n\n\n<p>Comme vous pouvez le constater, les gens parlent davantage de Nike que d'Adidas !<\/p>\n\n\n\n<p>Nike domine non seulement en termes de port\u00e9e (78%), mais aussi en termes de mention (70%).<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Mesurez le SOV de vos mots-cl\u00e9s !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ave\">09 AVE<\/h3>\n\n\n\n<p>Dernier point, mais non des moindres - <a href=\"https:\/\/brand24.com\/blog\/fr\/equivalence-de-la-valeur-de-la-publicite\/\" target=\"_blank\" rel=\"noopener\" title=\"AVE (\u00e9quivalent de la valeur publicitaire)\">AVE (\u00e9quivalent de la valeur publicitaire)<\/a>!<\/p>\n\n\n\n<p>Il indique combien d'argent vous auriez d\u00fb d\u00e9penser en publicit\u00e9s pour g\u00e9n\u00e9rer le m\u00eame niveau d'exposition organique que votre mot-cl\u00e9 a atteint.<\/p>\n\n\n\n<p><strong>Comment mesurer ?<\/strong><\/p>\n\n\n\n<p>Il n'est pas facile de calculer cette mesure soi-m\u00eame, et tr\u00e8s peu d'outils permettent de le faire.<\/p>\n\n\n\n<p>L'un de ces outils est le Brand24.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd0917c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd0917c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"550\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-23.png\" alt=\"Brand24 : Une semaine d&#039;AVE pour le mot-cl\u00e9 &quot;Adidas&quot;.\" class=\"wp-image-170770\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-23.png 477w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-23-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-23-300x346.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-23-138x159.png 138w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : EAV hebdomadaire pour le mot-cl\u00e9 \"Adidas\"<\/figcaption><\/figure>\n\n\n\n<p>De plus, il montre combien d'argent vous \u00e9conomisez gr\u00e2ce aux mention dans une source particuli\u00e8re !<\/p>\n\n\n\n<p>Examinons donc le mot-cl\u00e9 \"Adidas Gazelle\", l'un des mod\u00e8les de chaussures Adidas :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd0942a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd0942a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"406\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-21.png\" alt=\"Brand24 : Analyse des param\u00e8tres - impact sur AVE (Adidas Gazelle)\" class=\"wp-image-170765\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-21.png 625w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-21-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-21-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-21-245x159.png 245w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Analyse des param\u00e8tres - impact sur AVE (Adidas Gazelle)<\/figcaption><\/figure>\n\n\n\n<p>Il s'av\u00e8re que l'AVE pour le mot-cl\u00e9 \"Adidas Gazelle\" au cours des 30 derniers jours est de presque<strong> 500 mille<\/strong>et plus <strong>51% de cette valeur est g\u00e9n\u00e9r\u00e9e par X (Twitter)<\/strong>.<\/p>\n\n\n\n<p>X (Twitter) a encore beaucoup de pouvoir !<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Quel est l'AVE de votre mot-cl\u00e9 ?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip-tools\">Conseil : Des outils avanc\u00e9s peuvent analyser les mesures pour vous<\/h2>\n\n\n\n<p>Si vous examinez attentivement les param\u00e8tres que j'ai d\u00e9crits, vous remarquerez probablement que&nbsp;<strong>les mesurer n'est possible qu'avec les bons outils<\/strong>.<\/p>\n\n\n\n<p>Les outils d'IA tels que Brand24 analysent les mots cl\u00e9s avec pr\u00e9cision et fournissent des informations exploitables, ce qui permet d'\u00e9conomiser du temps et des efforts.<\/p>\n\n\n\n<p>Vous pouvez suivre n'importe quel mot-cl\u00e9, par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mots-cl\u00e9s li\u00e9s \u00e0 la marque<\/strong>\n<ul class=\"wp-block-list\">\n<li>votre marque : Adidas, Coca-Cola, Audi<\/li>\n\n\n\n<li>noms des produits : Adidas Gazelle, Diet Coke, Audi Q8<\/li>\n\n\n\n<li>les hashtags de la campagne : #ImpossibleIsNothing, #ShareACoke, #WantAnR8<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Mots cl\u00e9s des concurrents<\/strong>\n<ul class=\"wp-block-list\">\n<li>marques concurrentes : Nike, Pepsi, BMW<\/li>\n\n\n\n<li>les noms des produits concurrents : Nike Air Max, Pepsi MAX, BMW X5<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Mots cl\u00e9s de l'industrie<\/strong>\n<ul class=\"wp-block-list\">\n<li>chaussures de sport, boissons non alcoolis\u00e9es, voitures de luxe<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Mots-cl\u00e9s saisonniers<\/strong>\n<ul class=\"wp-block-list\">\n<li>des termes sp\u00e9cifiques aux vacances et aux \u00e9v\u00e9nements : Offres de baskets du vendredi noir, Coupe du monde de la FIFA, Salon de l'automobile de Gen\u00e8ve<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Mots cl\u00e9s \u00e0 longue tra\u00eene<\/strong>\n<ul class=\"wp-block-list\">\n<li>les meilleures chaussures de course pour les hommes, les alternatives saines aux sodas, les SUV de luxe abordables pour les familles<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Dans Brand24's <strong>Analyse des m\u00e9triques<\/strong> vous trouverez les informations les plus importantes, y compris :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>r\u00e9sum\u00e9<\/strong> du mot-cl\u00e9 que vous surveillez<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd099ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd099ed\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"375\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-24.png\" alt=\"Brand24 : Metrics Analysis - r\u00e9sum\u00e9 du projet avec le mot-cl\u00e9 &quot;Adidas\" class=\"wp-image-170774\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-24.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-24-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-24-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-24-248x145.png 248w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Metrics Analysis - r\u00e9sum\u00e9 du projet avec le mot-cl\u00e9 \"Adidas<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identification des sources les plus efficaces en termes d'accessibilit\u00e9<\/strong> (tr\u00e8s utile pour identifier les domaines sur lesquels vous devez concentrer vos efforts)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd09c8b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd09c8b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"436\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-25.png\" alt=\"Brand24 : Metrics Analysis - the most reach efficient source for &quot;Adidas&quot; (en anglais)\" class=\"wp-image-170775\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-25.png 637w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-25-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-25-300x205.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-25-232x159.png 232w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Metrics Analysis - the most reach-efficient source for \"Adidas\" (en anglais)<\/figcaption><\/figure>\n\n\n\n<p>Mais ce qui change vraiment la donne, c'est la <a href=\"https:\/\/brand24.com\/blog\/fr\/assistant-de-marque\/\" target=\"_blank\" rel=\"noopener\" title=\"Assistant de marque AI\">Assistant de marque<\/a>!<\/p>\n\n\n\n<p>Vous avez une question d\u00e9licate concernant votre mot-cl\u00e9 ? Ou vous avez besoin d'aide pour une t\u00e2che quelconque ?<\/p>\n\n\n\n<p>Cet assistant dot\u00e9 d'une IA vous aidera toujours - il suffit de le lui demander gentiment \ud83d\ude09<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d897bd09f55&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d897bd09f55\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-26.png\" alt=\"Brand24 : AI Brand Assistant - sujets couverts par les personnes mentioning Adidas\" class=\"wp-image-170777\" style=\"width:790px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-26.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-26-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-26-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-26-198x159.png 198w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : AI Brand Assistant - des sujets que les gens mentioning Reebok couvrent<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Essayez Brand Assistant et obtenez des informations sur l'IA !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Le suivi des mesures des mots-cl\u00e9s est un \u00e9l\u00e9ment essentiel de toute strat\u00e9gie de marketing bas\u00e9e sur les donn\u00e9es !<\/p>\n\n\n\n<p>Cela vaut la peine d'utiliser <strong>des outils qui mesurent automatiquement les bons param\u00e8tres<\/strong>Les donn\u00e9es sont ensuite analys\u00e9es et des informations exploitables sont fournies, que vous pouvez utiliser imm\u00e9diatement.<\/p>\n\n\n\n<p><strong>En suivant les param\u00e8tres des mots-cl\u00e9s, vous pourrez :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9couvrez les besoins, les questions et les int\u00e9r\u00eats de votre public cible.<\/li>\n\n\n\n<li>Comprendre quels sont les mots-cl\u00e9s qui g\u00e9n\u00e8rent le plus de port\u00e9e et d'engagement<\/li>\n\n\n\n<li>D\u00e9couvrez comment votre marque est per\u00e7ue<\/li>\n\n\n\n<li>Apprendre quel contenu se positionne le mieux<\/li>\n\n\n\n<li>Trouver les bons mots-cl\u00e9s pour votre strat\u00e9gie<\/li>\n\n\n\n<li>\u00eatre capable de r\u00e9agir rapidement aux changements du march\u00e9<\/li>\n<\/ul>\n\n\n\n<p>Avez-vous d\u00e9j\u00e0 trouv\u00e9 un outil qui surveille les param\u00e8tres cl\u00e9s de chaque mot-cl\u00e9 que vous voulez ?<\/p>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" target=\"_blank\" rel=\"noopener\" title=\"Testez Brand24 pendant votre p\u00e9riode d&#039;essai gratuite de 14 jours\">Testez Brand24 pendant votre p\u00e9riode d'essai gratuite de 14 jours<\/a> - d\u00e9couvrez le nombre de mots-cl\u00e9s mention, la port\u00e9e, le sentiment, et plus encore !<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les indicateurs de mots-cl\u00e9s \u00e0 suivre absolument. Comprenez pourquoi leur suivi est crucial pour votre r\u00e9ussite.<\/p>","protected":false},"author":84,"featured_media":170726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-170724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/170724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=170724"}],"version-history":[{"count":33,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/170724\/revisions"}],"predecessor-version":[{"id":179384,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/170724\/revisions\/179384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/170726"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=170724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=170724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=170724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}