{"id":170915,"date":"2024-12-31T10:12:11","date_gmt":"2024-12-31T09:12:11","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170915"},"modified":"2026-01-21T12:06:14","modified_gmt":"2026-01-21T11:06:14","slug":"analyse-des-sentiments-sur-linkedin","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/linkedin-sentiment-analysis\/","title":{"rendered":"Comment faire une analyse des sentiments sur LinkedIn ? Exemple et guide"},"content":{"rendered":"<p><strong>Psyyyyt ! Ce n'est pas un secret que LinkedIn est devenu plus d\u00e9cisif d'ann\u00e9e en ann\u00e9e. En 2024, l'engagement a augment\u00e9 de 22% par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. Cela signifie que les utilisateurs s'engagent plus fr\u00e9quemment et, plus important encore, volontairement. C'est donc le moment id\u00e9al pour intensifier vos activit\u00e9s sur LinkedIn et commencer \u00e0 cr\u00e9er un sentiment positif autour de votre marque !<\/strong><\/p>\n\n\n\n<p>Laissez-moi vous montrer ce que cela signifie !<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Analyse des sentiments sur LinkedIn<\/strong> suit et cat\u00e9gorise les \u00e9motions dans les messages, les commentaires et les interactions comme suit <strong>positif<\/strong>, <strong>n\u00e9gatif<\/strong>ou <strong>neutre<\/strong>. Il vous aide \u00e0 comprendre ce que les gens pensent de votre marque ou de votre contenu, ce qui vous permet de r\u00e9pondre rapidement aux commentaires positifs ou d'aborder les probl\u00e8mes potentiels avant qu'ils ne prennent de l'ampleur.&nbsp;<br><br>Surveiller les sentiments sur LinkedIn vous permet de vous engager efficacement et de renforcer votre r\u00e9putation professionnelle, ce qui est crucial sur LinkedIn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>Qu'est-ce que l'analyse des sentiments sur LinkedIn ?<\/strong><\/h2>\n\n\n\n<p>Cette question traverse au moins une fois l'esprit des sp\u00e9cialistes du marketing.&nbsp;<\/p>\n\n\n\n<p>En bref, l'analyse des sentiments sur LinkedIn consiste \u00e0 suivre les messages et les commentaires sur LinkedIn afin de d\u00e9terminer s'ils sont positifs, n\u00e9gatifs ou neutres.&nbsp;<\/p>\n\n\n\n<p>C'est important car les donn\u00e9es collect\u00e9es sont une mine d'or de connaissances sur nos consommateurs et leurs pr\u00e9f\u00e9rences, ainsi que la cl\u00e9 d'une analyse pr\u00e9cise de la situation actuelle du march\u00e9 ou de la concurrence.<\/p>\n\n\n\n<p>Positif mention<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5656eadfb5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5656eadfb5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_positive_mention-1140x328.jpeg\" alt=\"mention positif d\u00e9tect\u00e9 par Brand24\" class=\"wp-image-170925\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_positive_mention-1140x328.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_positive_mention-18x5.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_positive_mention-300x86.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_positive_mention-248x71.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_positive_mention.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Positif mention sur LinkedIn identifi\u00e9 par Brand24.<\/figcaption><\/figure>\n\n\n\n<p>N\u00e9gatif mention<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5656eae44d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5656eae44d\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"284\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_negative_mentions-1140x284.jpeg\" alt=\"N\u00e9gatif mention d\u00e9tect\u00e9 par Brand24\" class=\"wp-image-170923\" style=\"width:839px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_negative_mentions-1140x284.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_negative_mentions-18x4.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_negative_mentions-300x75.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_negative_mentions-248x62.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_negative_mentions.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">N\u00e9gatif mention sur LinkedIn identifi\u00e9 par Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Vous voyez, l'analyse des sentiments est un peu comme l'acc\u00e8s \u00e0 la recette pour engager votre public - ce qu'il aime, ce qu'il n'aime pas et, plus important encore, ce dont il a besoin.<\/p>\n\n\n\n<p>Qui plus est ?<\/p>\n\n\n\n<p>Il vous permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprendre les \u00e9motions<\/strong>: Adapter le contenu en connaissant les sentiments de votre public.<\/li>\n\n\n\n<li><strong>Mieux s'engager<\/strong>: R\u00e9diger des messages qui trouvent un large \u00e9cho.<\/li>\n\n\n\n<li><strong>Rep\u00e9rer rapidement les probl\u00e8mes<\/strong>: Traiter les tendances n\u00e9gatives avant qu'elles ne s'aggravent.<\/li>\n\n\n\n<li><strong>Stimuler l'engagement<\/strong>: Concentrez-vous sur ce qui importe \u00e0 votre public.<\/li>\n\n\n\n<li><strong>Renforcer la r\u00e9putation<\/strong>: R\u00e9pondre de mani\u00e8re proactive aux r\u00e9actions du public.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>Comment analyser les sentiments sur LinkedIn ?<\/strong><\/h2>\n\n\n\n<p>La r\u00e9ponse \u00e0 cette question peut varier en fonction de la personne qui y r\u00e9pond.<\/p>\n\n\n\n<p>Les adeptes d'Excel et de Google Sheets diront sans doute : \u201c Oh, cr\u00e9er un tableau est la meilleure option \u201d, et ils ont peut-\u00eatre raison. Cependant, la saisie de toutes ces donn\u00e9es dans un syst\u00e8me prendrait de nombreuses heures.<\/p>\n\n\n\n<p>C'est pourquoi je suis partisan d'autres solutions qui <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-suivi-des-medias\/\" target=\"_blank\" rel=\"noopener\" title=\"\">outils de suivi des m\u00e9dias<\/a> offre.<\/p>\n\n\n\n<p>Ces outils sont con\u00e7us pour analyser des milliers de mention en quelques secondes, en utilisant l'IA pour collecter et classer les donn\u00e9es par sentiment avec pr\u00e9cision. Utile, n'est-ce pas ?<\/p>\n\n\n\n<p>Si l'IA est inestimable et acc\u00e9l\u00e8re consid\u00e9rablement notre travail, elle est encore en phase d'apprentissage et peut parfois avoir des difficult\u00e9s avec le sarcasme, l'argot ou les \u00e9mojis.<\/p>\n\n\n\n<p>Mais soyons honn\u00eates : beaucoup d'entre nous sont confront\u00e9s \u00e0 des d\u00e9fis similaires. Ainsi, au lieu de rejeter compl\u00e8tement les outils d'IA, il est logique d'utiliser leur potentiel pour soutenir et am\u00e9liorer nos efforts d'analyse des sentiments.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Effectuer une analyse des sentiments sur LinkedIn !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=304\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"linkedin\"><strong>Exemple d'analyse des sentiments sur LinkedIn<\/strong><\/h2>\n\n\n\n<p>J'aimerais maintenant vous montrer exactement \u00e0 quoi ressemble chaque \u00e9tape de mon processus d'analyse des sentiments sur LinkedIn.<\/p>\n\n\n\n<p>J'utilise souvent <a href=\"https:\/\/brand24.com\/blog\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand24<\/a>un outil d'analyse du sentiment aliment\u00e9 par l'IA qui rassemble tous les mention concernant une marque, un sujet ou un hashtag. Cette approche me permet d'obtenir des informations pr\u00e9cieuses, que je trouve beaucoup plus fiables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\"><strong>\u00c9tape 1 : Mise en place du projet de suivi et collecte des donn\u00e9es<\/strong><\/h3>\n\n\n\n<p>Je dois choisir un mot ou des mots cl\u00e9s pour mon projet afin de commencer. Cela permettra \u00e0 l'outil de rechercher sur Internet tous les mention.<\/p>\n\n\n\n<p>Voyons comment Airbnb se comporte sur LinkedIn.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5656eaee9e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5656eaee9e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1141\" height=\"794\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_mentions_Brand24.jpeg\" alt=\"Tableau de bord Brand24 avec mention uniquement \u00e0 partir de LinkedIn.\" class=\"wp-image-170922\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_mentions_Brand24.jpeg 1141w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_mentions_Brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_mentions_Brand24-300x209.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_mentions_Brand24-228x159.jpeg 228w\" sizes=\"auto, (max-width: 1141px) 100vw, 1141px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Brand24 avec mention uniquement \u00e0 partir de LinkedIn.<\/figcaption><\/figure>\n\n\n\n<p>Vous pouvez filtrer tous les mention par :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sentiment <\/strong>&nbsp;- positive, n\u00e9gative ou neutre.<\/li>\n\n\n\n<li><strong>Score d'influence<\/strong> - Un score d'influence plus \u00e9lev\u00e9 indique un impact plus important du mention sur la perception de la marque.<\/li>\n\n\n\n<li><strong>Pertinence<\/strong> \u2014 Ce filtre permet d'afficher les avis les plus pertinents, en mettant l'accent sur ceux qui peuvent avoir le plus d'impact sur le public.<\/li>\n\n\n\n<li><strong>Intention <\/strong>-Pour trouver rapidement ce que vous cherchez. S\u00e9lectionnez des objectifs sp\u00e9cifiques \u00e0 analyser, tels que la satisfaction du client, l'intention d'achat ou la fid\u00e9lit\u00e9 \u00e0 la marque.<\/li>\n\n\n\n<li><strong>Localisation<\/strong> - C'est probablement le filtre que j'utilise le plus souvent pour \u00e9largir mon r\u00e9seau de contacts sur LinkedIn.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\"><strong>\u00c9tape 2 : V\u00e9rifier la r\u00e9partition des sentiments<\/strong><\/h3>\n\n\n\n<p>Pour approfondir l'analyse des sentiments, je consulte le graphique des sentiments. Il comporte deux lignes : verte pour les sentiments positifs et rouge pour les sentiments n\u00e9gatifs.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5656eaf36b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5656eaf36b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"531\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24-1140x531.jpeg\" alt=\"Brand24 : Graphique de sentiment LinkedIn pour Airbnb.\" class=\"wp-image-170916\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24-1140x531.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24-300x140.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24-170x80.jpeg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24-248x115.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Graphique de sentiment LinkedIn pour Airbnb.<\/figcaption><\/figure>\n\n\n\n<p>Brand24 offre une analyse encore plus approfondie. L'onglet Analyser contient un <strong>r\u00e9partition des sentiments<\/strong> qui indique le pourcentage de sentiment.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5656eaf766&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5656eaf766\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"773\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_breakdown_brand24.jpeg\" alt=\"Brand24 : Analyse - r\u00e9partition du sentiment d&#039;Airbnb sur LinkedIn. (les mention neutres sont incluses)\" class=\"wp-image-170917\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_breakdown_brand24.jpeg 702w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_breakdown_brand24-11x12.jpeg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_breakdown_brand24-300x330.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_breakdown_brand24-144x159.jpeg 144w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Analyse - r\u00e9partition du sentiment d'Airbnb sur LinkedIn.<br>(les mention neutres sont incluses)<\/figcaption><\/figure>\n\n\n\n<p>Voici les r\u00e9sultats de l'analyse des sentiments pour Airbnb sur LinkedIn. Sur l'ensemble des <a href=\"https:\/\/brand24.com\/blog\/fr\/linkedin-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LinkedIn mentions<\/a>Plus de 150 d'entre elles se sont r\u00e9v\u00e9l\u00e9es positives, tandis que 22 seulement ont \u00e9t\u00e9 identifi\u00e9es comme nuisibles.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">V\u00e9rifiez l'\u00e9volution de votre sentiment au fil du temps !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=304\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3\"><strong>\u00c9tape 3 : D\u00e9couvrir les \u00e9motions exactes<\/strong><\/h3>\n\n\n\n<p>Derri\u00e8re chaque message ou commentaire, il y a des \u00e9motions.<\/p>\n\n\n\n<p>C'est pourquoi, \u00e0 l'\u00e9tape suivante, je v\u00e9rifie les sentiments des utilisateurs. Dans l'onglet Analyse des \u00e9motions, je peux trouver toutes les informations cl\u00e9s.<\/p>\n\n\n\n<p>Regardez comment cela fonctionne !<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5656eafe6c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5656eafe6c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"627\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-1140x627.jpeg\" alt=\"Brand24 : Analyse des \u00e9motions - partage des \u00e9motions d&#039;Airbnb sur LinkedIn (les \u00e9motions neutres sont exclues)\" class=\"wp-image-170919\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-1140x627.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-1536x844.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-2048x1126.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-300x165.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-248x136.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Analyse des \u00e9motions - partage des \u00e9motions d'Airbnb sur LinkedIn.<br>(les \u00e9motions neutres sont exclues)<\/figcaption><\/figure>\n\n\n\n<p>Brand24 me permet d'extraire toutes les \u00e9motions cl\u00e9s qui se cachent derri\u00e8re mention. Cela nous permet d'analyser les anomalies en temps r\u00e9el, de les comparer et de les suivre dans le temps.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5656eb02f3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5656eb02f3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_in_time_Brand24.jpeg\" alt=\"Brand24 : Emotions dans le temps - part d&#039;\u00e9motions d&#039;Airbnb sur LinkedIn.\" class=\"wp-image-170920\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_in_time_Brand24.jpeg 1017w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_in_time_Brand24-18x9.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_in_time_Brand24-300x153.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_in_time_Brand24-248x127.jpeg 248w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Emotions dans le temps - part d'\u00e9motions d'Airbnb sur LinkedIn.<\/figcaption><\/figure>\n\n\n\n<p>Il est facile de voir si nos actions r\u00e9ussissent \u00e0 int\u00e9resser le public, n'est-ce pas ?<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Surveillez les \u00e9motions que vous suscitez !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=304\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\"><strong>\u00c9tape 4 : V\u00e9rifier les emojis<\/strong><\/h3>\n\n\n\n<p>Les gens adorent les \u00e9motic\u00f4nes !<\/p>\n\n\n\n<p>Ils sont la raison pour laquelle les gens communiquent leurs \u00e9motions encore plus fortement. C'est pourquoi il est crucial de les int\u00e9grer dans le processus d'analyse des sentiments.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5656eb0b6a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5656eb0b6a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"548\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis-1140x548.jpeg\" alt=\"Brand24 : Emoji Analysis for Airbnb sur LinkedIn.\" class=\"wp-image-170918\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis-1140x548.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis-1536x738.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis-18x9.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis-300x144.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis-248x119.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Emoji Analysis for Airbnb sur LinkedIn.<\/figcaption><\/figure>\n\n\n\n<p>Ci-dessus, <a href=\"https:\/\/brand24.com\/fr\/emoji-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">analyse des emoji<\/a> montre des aspects cl\u00e9s du voyage, tels que l'h\u00e9bergement, la nourriture et les attractions. Toutefois, il est bon de v\u00e9rifier d'o\u00f9 viennent ces emojis d\u00e9favorables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5\"><strong>Etape 5 : Se plonger dans les sujets<\/strong><\/h3>\n\n\n\n<p>Il est important de se rappeler que le sentiment du public d\u00e9pend d'un sujet, d'une situation ou de pr\u00e9f\u00e9rences sp\u00e9cifiques.<\/p>\n\n\n\n<p>C'est pourquoi je ne limite pas l'analyse des sentiments \u00e0 l'image g\u00e9n\u00e9rale.<\/p>\n\n\n\n<p>Au lieu de cela, j'examine attentivement chaque sujet li\u00e9 \u00e0 la marque. Il peut s'agir d'un nouveau produit ou d'une nouvelle campagne, de la n\u00e9cessit\u00e9 d'apporter des changements au service client ou de l'\u00e9mergence d'une nouvelle demande sur le march\u00e9, afin de tirer parti des nouvelles opportunit\u00e9s pour devancer la concurrence.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5656eb1115&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5656eb1115\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"97\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-1140x97.jpg\" alt=\"\" class=\"wp-image-170937\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-1140x97.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-1536x131.jpg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-2048x175.jpg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-18x2.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-300x26.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-248x21.jpg 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Analyse du sujet Airbnb sur LinkedIn.<\/figcaption><\/figure>\n\n\n\n<p>Sans surprise, LinkedIn est la plateforme id\u00e9ale pour discuter de l'\u00e9cosyst\u00e8me de startups technologiques d'Airbnb.<\/p>\n\n\n\n<p>Au cours des 30 derniers jours, il a re\u00e7u 135 mentions et atteint 923K personnes. Cependant, ce sont les 44.22% <a href=\"https:\/\/brand24.com\/blog\/fr\/comment-mesurer-la-part-de-voix\/\" target=\"_blank\" rel=\"noopener\" title=\"\">part de voix<\/a>Cela signifie qu'il s'agit d'un sujet important pour tous les mention d'Airbnb - de bonnes informations \u00e0 surveiller.<\/p>\n\n\n\n<p>Mais voyons plus en d\u00e9tail ce qu'il en est !<\/p>\n\n\n\n<p>Cliquez sur \"Plus d'\u00e9tat\".<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5656eb1594&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5656eb1594\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topics_-1140x618.jpeg\" alt=\"Brand24 : Topic Analysis - more stats for Airbnb on LinkedIn.\" class=\"wp-image-170926\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topics_-1140x618.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topics_-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topics_-300x163.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topics_-248x134.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topics_.jpeg 1146w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Topic Analysis - more stats for Airbnb on LinkedIn.<\/figcaption><\/figure>\n\n\n\n<p>Vous trouverez alors :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Action d'intention<\/strong> - comprendre les motivations des utilisateurs<\/li>\n\n\n\n<li><strong>Contexte<\/strong> - pour un regard plus approfondi sur la conversation<\/li>\n\n\n\n<li><strong>Top mentions<\/strong> - mise en \u00e9vidence des r\u00e9f\u00e9rences cl\u00e9s<\/li>\n\n\n\n<li><strong>Emojis<\/strong> - analyser le ton \u00e9motionnel<\/li>\n<\/ul>\n\n\n\n<p>Toutes les donn\u00e9es n\u00e9cessaires \u00e0 l'analyse de l'engagement des utilisateurs et \u00e0 la compr\u00e9hension de leurs commentaires sont r\u00e9unies en un seul endroit. Cela vous permet de d\u00e9velopper des strat\u00e9gies plus efficaces et d'effectuer une analyse pr\u00e9cise des sentiments.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Apprenez le contexte de vos mention !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=304\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6\"><strong>\u00c9tape 6 : Suivre l'\u00e9volution du sentiment dans le temps<\/strong><\/h3>\n\n\n\n<p>Rien n'est \u00e9ternel.<\/p>\n\n\n\n<p>C'est pourquoi il est important de rester \u00e0 l'\u00e9coute et d'agir rapidement pour pr\u00e9venir une crise potentielle ou tirer pleinement parti des possibilit\u00e9s d'atteindre un public plus large.<\/p>\n\n\n\n<p>Dans l'onglet \"Comparaison\", vous pouvez vous comparer non seulement \u00e0 la concurrence - ce qui est tr\u00e8s utile, en particulier pendant les p\u00e9riodes de crise. <a href=\"https:\/\/brand24.com\/blog\/fr\/recherche-commerciale\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>recherche commerciale<\/strong><\/a> - mais aussi \u00e0 vos performances pass\u00e9es.<\/p>\n\n\n\n<p>Voyons comment Airbnb se comporte aujourd'hui pendant la p\u00e9riode de No\u00ebl !<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5656eb1d48&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5656eb1d48\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1053\" height=\"617\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_period_comparision_brand24.jpeg\" alt=\"Brand24 : Comparaison mois par mois des performances d&#039;Airbnb sur LinkedIn.\" class=\"wp-image-170924\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_period_comparision_brand24.jpeg 1053w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_period_comparision_brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_period_comparision_brand24-300x176.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_period_comparision_brand24-248x145.jpeg 248w\" sizes=\"auto, (max-width: 1053px) 100vw, 1053px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 : Comparaison mois par mois des performances d'Airbnb sur LinkedIn.<\/figcaption><\/figure>\n\n\n\n<p>Il semble que le sentiment s'am\u00e9liore, ce qui donne des indications int\u00e9ressantes : les voyages pour No\u00ebl sont devenus plus populaires !<\/p>\n\n\n\n<p>Il est bon de se rappeler que les \u00e9motions changent tr\u00e8s rapidement sur les m\u00e9dias sociaux. Parfois, il suffit d'un faux pas ou de manquer une nouvelle vid\u00e9o d'une personne tr\u00e8s influente dont l'opinion peut faire basculer le sentiment g\u00e9n\u00e9ral. Et ensuite, c'est comme un effet domino...<\/p>\n\n\n\n<p>Il est donc essentiel d'analyser syst\u00e9matiquement les sentiments, en particulier pendant les p\u00e9riodes de pointe ou lors du lancement de nouvelles campagnes.&nbsp;<\/p>\n\n\n\n<p>Pourquoi est-il important d'effectuer en permanence <a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" target=\"_blank\" rel=\"noopener\" title=\"\">analyse des sentiments<\/a> sur LinkedIn ?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Saisir les probl\u00e8mes \u00e0 temps<\/strong>Les services de la Commission europ\u00e9enne sont en mesure d'identifier les pics de sentiments n\u00e9gatifs et d'agir rapidement.<\/li>\n\n\n\n<li><strong>Mesurer l'impact<\/strong> du lancement d'un produit ou d'une campagne.<\/li>\n\n\n\n<li><strong>Suivre l'\u00e9volution globale de l'image de la marque.<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Effectuer une analyse des sentiments sur LinkedIn !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=304\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Derri\u00e8re chaque message et chaque commentaire, il y a des personnes. C'est pourquoi l'analyse de leur sentiment est essentielle \u00e0 la construction d'une base de donn\u00e9es solide. <a href=\"https:\/\/brand24.com\/blog\/fr\/reputation-de-la-marque\/\" target=\"_blank\" rel=\"noopener\" title=\"\">r\u00e9putation de la marque<\/a> et la cr\u00e9ation d'une communaut\u00e9 fid\u00e8le sur LinkedIn.<\/p>\n\n\n\n<p>Vous n'analysez pas r\u00e9guli\u00e8rement le sentiment qui entoure votre marque ? Vous manquez une occasion d'am\u00e9liorer votre strat\u00e9gie et votre communication.<\/p>\n\n\n\n<p><strong>R\u00e9flexions finales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Soyez intelligents<\/strong>: Utilisation <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-marketing-en-ligne-2\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Outils de marketing IA<\/a> qui fournissent des r\u00e9sultats plus rapides et plus pr\u00e9cis que le suivi manuel (par exemple, Google Sheets).<\/li>\n\n\n\n<li><strong>\u00catre coh\u00e9rent<\/strong>: Surveiller les messages, les commentaires et les <a href=\"https:\/\/brand24.com\/blog\/fr\/hashtags-linkedin\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hashtags LinkedIn<\/a> r\u00e9guli\u00e8rement afin de d\u00e9tecter rapidement les changements de sentiment.<\/li>\n\n\n\n<li><strong>Engagez votre communaut\u00e9<\/strong>: LinkedIn est l'endroit id\u00e9al pour montrer que votre entreprise est r\u00e9ellement \u00e0 l'\u00e9coute de son public. Une interaction r\u00e9guli\u00e8re permet d'instaurer un climat de confiance et de renforcer les sentiments positifs.<\/li>\n<\/ul>\n\n\n\n<p>Vous souhaitez am\u00e9liorer les performances de LinkedIn ? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=304\" target=\"_blank\" rel=\"noopener\" title=\"\">Commencez l'analyse des sentiments avec la version d'essai Brad24 !<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Apprenez \u00e0 r\u00e9aliser une analyse des sentiments sur LinkedIn en 2026. D\u00e9couvrez les tendances, les \u00e9motions et les commentaires comme un pro !<\/p>","protected":false},"author":89,"featured_media":170931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-170915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agata","cf_author_last_name":"Bernatek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/170915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=170915"}],"version-history":[{"count":18,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/170915\/revisions"}],"predecessor-version":[{"id":180653,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/170915\/revisions\/180653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/170931"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=170915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=170915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=170915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}