{"id":173579,"date":"2025-03-28T13:32:34","date_gmt":"2025-03-28T12:32:34","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=173579"},"modified":"2026-04-09T16:01:30","modified_gmt":"2026-04-09T14:01:30","slug":"duolingo-strategie-des-medias-sociaux","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/duolingo-social-media-strategy\/","title":{"rendered":"Duolingo Social Media Strategy: How Effective is it? Report [2026]"},"content":{"rendered":"<p>Duolingo a compl\u00e8tement transform\u00e9 l'apprentissage des langues et est rapidement devenu un gourou des m\u00e9dias sociaux. Surtout connue pour son contenu humoristique sur TikTok, l'entreprise a nou\u00e9 des liens authentiques avec des utilisateurs du monde entier et recueilli des MILLIONS d'adeptes.<\/p>\n\n\n\n<p>Qu'est-ce qui distingue la strat\u00e9gie de Duolingo en mati\u00e8re de m\u00e9dias sociaux ? Et quels enseignements cette approche donne-t-elle aux autres marques (et \u00e0 vous-m\u00eame) ?<\/p>\n\n\n\n<p>Explorons le monde de Duo le Hibou et trouvons les r\u00e9ponses !<\/p>\n\n\n\n<p><strong>R\u00e9sum\u00e9 rapide :<\/strong><\/p>\n\n\n\n<div class=\"has-background\"\n     style=\"background-color:#E8F4EE; padding: 24px; font-size: 1rem !important; line-height: 1.55 !important;\">\n\n  <p style=\"margin: 0 0 16px 0;\">\n    <strong>La strat\u00e9gie de Duolingo en mati\u00e8re de m\u00e9dias sociaux est ax\u00e9e sur la cr\u00e9ation de contenus amusants, pertinents et tr\u00e8s attrayants.<\/strong>\n  <\/p>\n\n  <ul style=\"padding-left: 20px; margin: 0;\">\n    <li>Duo le hibou, la mascotte de leur marque, est devenu une superstar et une classe de ma\u00eetre en marketing TikTok \ud83e\udd89.<\/li>\n    <li>Ils r\u00e9utilisent le contenu sur plusieurs plateformes, maximisant ainsi la port\u00e9e et l'efficacit\u00e9 \u267b\ufe0f<\/li>\n    <li>Leurs performances en mati\u00e8re de m\u00e9dias sociaux continuent de d\u00e9passer les attentes \ud83d\udd25<\/li>\n  <\/ul>\n\n<\/div>\n\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analysez les performances de vos m\u00e9dias sociaux !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-elements\"><strong>\u00c9l\u00e9ments cl\u00e9s de la strat\u00e9gie de Duolingo en mati\u00e8re de m\u00e9dias sociaux<\/strong><\/h2>\n\n\n\n<p>Sans mentir, j'admire moi-m\u00eame les m\u00e9dias sociaux de Duolingo.<\/p>\n\n\n\n<p>J'aime le fait que le succ\u00e8s de Duolingo dans les m\u00e9dias sociaux n'est pas le fruit de grandes r\u00e9unions d'entreprise ou de plans \u00e0 gros budget.<\/p>\n\n\n\n<p>Au contraire, tout a commenc\u00e9 lorsque Zaria Parvez, jeune dipl\u00f4m\u00e9e de 23 ans, a simplement demand\u00e9 si elle pouvait r\u00e9aliser des vid\u00e9os pour le compte TikTok inutilis\u00e9 de la marque.<\/p>\n\n\n\n<p>Apr\u00e8s une analyse d\u00e9taill\u00e9e de leur contenu et de leur activit\u00e9 sur les m\u00e9dias sociaux, j'ai dress\u00e9 une liste simple de 5 facteurs qui les distinguent.<\/p>\n\n\n\n<p><strong>Voici les 5 \u00e9l\u00e9ments cl\u00e9s de la strat\u00e9gie de Duolingo en mati\u00e8re de m\u00e9dias sociaux :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La personnification de \"Duo le hibou\".<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Duolingo a un hibou dans son logo et en a fait la mascotte de sa marque. Elle en a \u00e9galement fait un \u00e9l\u00e9ment central de son contenu sur les m\u00e9dias sociaux. On peut voir le duo sur les r\u00e9seaux sociaux de la marque dans diverses sc\u00e8nes humoristiques et parfois \"d\u00e9sordonn\u00e9es\". Il raconte une histoire qui trouve un \u00e9cho aupr\u00e8s d'un large public et rend la marque plus sympathique.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c122934&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c122934\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"885\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-the-owl-personification.jpg\" alt=\"Strat\u00e9gie marketing de Duolingo : La personnification de Duo le Hibou.\" class=\"wp-image-173585\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-the-owl-personification.jpg 885w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-the-owl-personification-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-the-owl-personification-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-the-owl-personification-248x140.jpg 248w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Strat\u00e9gie marketing de Duolingo : La personnification de Duo le Hibou.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Utilisation des tendances.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Duolingo n'a pas peur de s'amuser en ligne. Ils sautent sur les m\u00e8mes en vogue en permanence. Lorsque Selena et Hailey ont eu leur conflit ouvert, ils ont recr\u00e9\u00e9 ce drame et cr\u00e9\u00e9 leur propre \"querelle\" avec Google Translate.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c1232ad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c1232ad\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-using-trends.png\" alt=\"Utiliser les tendances : R\u00e9ponse de Duolingo \u00e0 un commentaire sur Google Translate.\" class=\"wp-image-173586\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-using-trends.png 696w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-using-trends-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-using-trends-300x216.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-using-trends-221x159.png 221w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Utiliser les tendances : R\u00e9ponse de Duolingo \u00e0 un commentaire sur Google Translate.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Collaborations pertinentes.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Il s'agit ici d'une grande pertinence - Duolingo les adapte toujours \u00e0 ses valeurs et \u00e0 son identit\u00e9. Le contenu de Duolingo reste ainsi frais et coh\u00e9rent.&nbsp;<br><br>Par exemple, connaissez-vous le Squid Game de Netflix ? Lors de la promotion de la saison 2, ils se sont associ\u00e9s \u00e0 Netflix pour promouvoir l'apprentissage du cor\u00e9en.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c123cde&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c123cde\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-netfilx-collab.jpg\" alt=\"La strat\u00e9gie Tiktok de Duolingo : Collaborations pertinentes.\" class=\"wp-image-173587\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-netfilx-collab.jpg 889w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-netfilx-collab-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-netfilx-collab-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-netfilx-collab-248x139.jpg 248w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La strat\u00e9gie Tiktok de Duolingo : Collaborations pertinentes.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une relation authentique avec leur public.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Duolingo r\u00e9pond toujours aux commentaires et aux partages lorsque quelqu'un les mentions. Cela leur permet de cr\u00e9er une communaut\u00e9 fid\u00e8le qui g\u00e9n\u00e8re des tonnes de contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs.<br><br>Je veux dire... regardez leur r\u00e9ponse \u00e0 ce mention :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c12458f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c12458f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reply-to-mentions.png\" alt=\"L&#039;or des m\u00e9dias sociaux : L&#039;engagement direct du public.\" class=\"wp-image-173588\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reply-to-mentions.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reply-to-mentions-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reply-to-mentions-300x250.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reply-to-mentions-191x159.png 191w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">L'or des m\u00e9dias sociaux : L'engagement direct du public.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contenu humoristique et authentique.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>La marque adopte un ton audacieux et humoristique, partageant souvent des contenus ludiques et conscients d'eux-m\u00eames.<br><br>Parfois, leur sarcasme d\u00e9passe presque les bornes. Mais ils restent en \u00e9quilibre sur le fil. C'est exactement l'authenticit\u00e9 que les utilisateurs des m\u00e9dias sociaux recherchent dans les marques.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c124f3f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c124f3f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-humorous-content.jpg\" alt=\"Le marketing d\u00e9sordonn\u00e9 de Duolingo : Un contenu humoristique et authentique.\" class=\"wp-image-173589\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-humorous-content.jpg 889w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-humorous-content-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-humorous-content-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-humorous-content-248x139.jpg 248w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le marketing d\u00e9sordonn\u00e9 de Duolingo : Un contenu humoristique et authentique.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Utiliser des vid\u00e9os de courte dur\u00e9e.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Le contenu vid\u00e9o court est tr\u00e8s efficace dans la r\u00e9alit\u00e9 d'aujourd'hui, o\u00f9 les gens ont une dur\u00e9e d'attention courte. Duolingo a combin\u00e9 cette connaissance avec les possibilit\u00e9s de l'algorithme de TikTok et a rapidement gagn\u00e9 une audience assez importante. <\/p>\n\n\n\n<p>De plus, ils publient du contenu vid\u00e9o sur la plupart des plateformes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c1259ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c1259ab\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-short-video.png\" alt=\"Strat\u00e9gie de l&#039;application d&#039;apprentissage des langues Duolingo : Vid\u00e9o en format court.\" class=\"wp-image-173590\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-short-video.png 754w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-short-video-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-short-video-300x199.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-short-video-240x159.png 240w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Strat\u00e9gie de l'application d'apprentissage des langues Duolingo : Vid\u00e9o en format court.<\/figcaption><\/figure>\n\n\n\n<p>En r\u00e9sum\u00e9, leur contenu exploite pleinement les possibilit\u00e9s offertes par les vid\u00e9os courtes, avec des collaborations amusantes et branch\u00e9es et un ton humoristique et sarcastique.<\/p>\n\n\n\n<p>Elle correspond parfaitement \u00e0 leur public cible, qui est principalement compos\u00e9 de jeunes.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenez des informations sur vos performances en mati\u00e8re de m\u00e9dias sociaux !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"main-conclusions\"><strong>Principales conclusions de la strat\u00e9gie de marketing des m\u00e9dias sociaux de Duolingo :<\/strong><\/h2>\n\n\n\n<p>Mes observations m'ont permis de tirer quelques conclusions :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Un contenu courageux \ud83d\udca1<br><\/strong>Duolingo est toujours pr\u00eat \u00e0 exp\u00e9rimenter en mati\u00e8re de contenu. C'est ce qui les diff\u00e9rencie.<br><\/li>\n\n\n\n<li><strong>Construction de la communaut\u00e9 \ud83d\udcaa<br><\/strong>Ils ne se contentent pas de partager du contenu, ils \u00e9tablissent des relations autour de celui-ci. Duolingo r\u00e9pond souvent aux commentaires de mani\u00e8re amusante et engageante.<br><\/li>\n\n\n\n<li><strong>Capacit\u00e9 d'adaptation \ud83d\udd25<\/strong><strong><br><\/strong>Duolingo est agile dans l'adoption de nouvelles tendances et plateformes. Cela lui permet de rester pertinent et d'attirer \u00e0 la fois les adeptes et les nouveaux publics.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance\"><strong>Quelle est l'importance des plateformes de m\u00e9dias sociaux pour Duolingo ?<\/strong><\/h2>\n\n\n\n<p>Les plateformes de m\u00e9dias sociaux sont un \u00e9l\u00e9ment essentiel de la strat\u00e9gie de marketing de Duolingo.<\/p>\n\n\n\n<p><strong>Ils permettent \u00e0 la marque d'entretenir une relation \u00e9troite et plus informelle avec son public.<\/strong><\/p>\n\n\n\n<p>Duolingo utilise les plateformes de m\u00e9dias sociaux pour s'engager v\u00e9ritablement dans les conversations en ligne.<\/p>\n\n\n\n<p>De plus, ce sont les m\u00e9dias sociaux qui ont donn\u00e9 \u00e0 Duo sa propre vie. Sans ces plateformes, il ne serait pas facile de cr\u00e9er un tel h\u00e9ros d'une mani\u00e8re amusante, humaine et r\u00e9aliste.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analysis-engagement\"><strong>Analyse du public cible et de l'engagement des clients<\/strong><\/h2>\n\n\n\n<p>Pour l'instant, Duolingo affiche les r\u00e9sultats suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram<\/strong> - 4 millions d'adeptes<\/li>\n\n\n\n<li><strong>Facebook<\/strong> - 2,3 millions d'adeptes<\/li>\n\n\n\n<li><strong>Twitter<\/strong> - 1M de followers<\/li>\n\n\n\n<li><strong>LinkedIn<\/strong> - 696K followers<\/li>\n\n\n\n<li><strong>TikTok<\/strong> - 16,3 millions d'adeptes<\/li>\n\n\n\n<li><strong>YouTube<\/strong> - 5,9 millions d'adeptes<\/li>\n<\/ul>\n\n\n\n<p>Comme vous pouvez le constater, le compte TikTok est le plus performant.<\/p>\n\n\n\n<p>Plus de 16 millions d'adeptes, c'est fou !<\/p>\n\n\n\n<p>Mais ce n'est pas une surprise, car c'est avec elle qu'ils ont commenc\u00e9 leur parcours dans les m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Ils sont \u00e9galement tr\u00e8s pr\u00e9sents sur d'autres plateformes de m\u00e9dias sociaux.&nbsp;<\/p>\n\n\n\n<p>LinkedIn a le plus petit nombre d'adeptes et, en m\u00eame temps, la seule plateforme en dessous de la barre magique du million d'adeptes.<\/p>\n\n\n\n<p>D'accord, ces chiffres sont excellents, mais stimulent-ils r\u00e9ellement l'engagement ?<\/p>\n\n\n\n<p>Aujourd'hui, le nombre de followers n'est plus aussi important qu'avant en raison des algorithmes.<\/p>\n\n\n\n<p>Comment se porte l'engagement de Duolingo sur les m\u00e9dias sociaux ?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Le nombre moyen de r\u00e9actions pour le profil est de 178,2K likes et 1,7K commentaires, ce qui repr\u00e9sente un taux d'engagement moyen de 4,01%.<\/p>\n\n\n\n<p>Ils publient plusieurs fois par semaine et utilisent diff\u00e9rents types de contenu - principalement des bobines.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c1268a2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c1268a2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-instagram.png\" alt=\"Duolingo : Performance Instagram.\" class=\"wp-image-173591\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-instagram.png 969w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-instagram-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-instagram-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-instagram-248x128.png 248w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Duolingo : Performance Instagram.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Le nombre moyen de r\u00e9actions pour le profil est de 644,6K likes et 11,8K commentaires, ce qui repr\u00e9sente un taux d'engagement moyen de 4,03%.<br><br>Ils publient presque tous les jours et s'engagent \u00e9galement dans les messages des autres utilisateurs. Ils commentent lorsque quelqu'un les mentions ou simplement lorsqu'ils se sentent concern\u00e9s.<br><br>De plus, ils ont leur propre compte pour les diff\u00e9rentes langues, o\u00f9 ils publient un contenu plus sp\u00e9cifique \u00e0 la culture.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c1271c2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c1271c2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"486\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-tiktok.png\" alt=\"Application d&#039;apprentissage des langues : Performances de TikTok.\" class=\"wp-image-173592\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-tiktok.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-tiktok-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-tiktok-300x146.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-tiktok-248x121.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Application d'apprentissage des langues : Performances de TikTok.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X (Twitter)&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Le nombre moyen de retweets est de 3,4K, ce qui correspond \u00e0 un taux d'engagement moyen de 4,18%.<br><br>Ils y publient des articles plusieurs fois par semaine, et le contenu est g\u00e9n\u00e9ralement dr\u00f4le - des m\u00e8mes de la g\u00e9n\u00e9ration Z et des retweets.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c127a74&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c127a74\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-x-twitter.png\" alt=\"Application d&#039;apprentissage des langues : X (Twitter) performance.\" class=\"wp-image-173593\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-x-twitter.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-x-twitter-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-x-twitter-300x105.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-x-twitter-248x87.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Application d'apprentissage des langues : X (Twitter) performance.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>YouTube<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Le nombre moyen de r\u00e9actions au profil est de 76,5K likes, soit un taux d'engagement moyen de 7,43%. Ce qui est int\u00e9ressant, ce sont les commentaires - malheureusement, le z\u00e9ro est d\u00fb aux limites de l'outil.<\/p>\n\n\n\n<p>Ils publient des articles plusieurs fois par mois et proposent du contenu sur les personnes qui se cachent derri\u00e8re nos produits.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c12831b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c12831b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-youtube.png\" alt=\"Duolingo : Performance sur YouTube.\" class=\"wp-image-173594\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-youtube.png 964w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-youtube-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-youtube-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-youtube-248x129.png 248w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Duolingo : Performance sur YouTube.<\/figcaption><\/figure>\n\n\n\n<p>J'ai effectu\u00e9 l'analyse ci-dessus en utilisant un <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-daudit-des-medias-sociaux\/\" target=\"_blank\" rel=\"noopener\" title=\"\">outil d'audit des m\u00e9dias sociaux<\/a> - Upfluence.<\/p>\n\n\n\n<p>Leur niveau d'engagement est impressionnant, cela ne fait aucun doute !<\/p>\n\n\n\n<p>Je pense que cela peut \u00e9galement \u00eatre le r\u00e9sultat de la mani\u00e8re dont ils r\u00e9agissent aux mention.<\/p>\n\n\n\n<p>Les r\u00e9seaux sociaux sont inond\u00e9s de publicit\u00e9s et de contenus payants, <strong>les gens aiment les relations authentiques et les marques qui leur accordent de l'attention<\/strong>.<\/p>\n\n\n\n<p>C'est l\u00e0 que <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-lecoute-sociale\/\">\u00e9coute sociale<\/a> peut s'av\u00e9rer tr\u00e8s utile. Pour l'analyse suivante, j'ai utilis\u00e9 un <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-decoute-sociale\/\">outil d'\u00e9coute sociale<\/a>, Brand24.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Engagez-vous aupr\u00e8s de votre public !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Jetez un coup d'\u0153il \u00e0 l'analyse des mention de Duolingo au cours des 30 derniers jours :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Duolingo a d\u00e9pass\u00e9 <strong>87K mentions<\/strong> en ligne.<\/li>\n\n\n\n<li><strong>82K <\/strong>d'entre eux sont originaires de <strong>m\u00e9dias sociaux<\/strong>.<\/li>\n\n\n\n<li>Ils ont obtenu un total de <strong>55 millions d'interactions avec les m\u00e9dias sociaux<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c128e31&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c128e31\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"381\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-overview-brand24.png\" alt=\"Performances de Duolingo au cours des 30 derniers jours : Analyse de Brand24.\" class=\"wp-image-173595\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-overview-brand24.png 381w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-overview-brand24-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-overview-brand24-300x394.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-overview-brand24-121x159.png 121w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Performances de Duolingo au cours des 30 derniers jours : Analyse de Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Ce qui est surprenant, c'est que <strong>la plupart des mention des m\u00e9dias sociaux (68%) proviennent de X (Twitter)<\/strong>. Cela pourrait \u00eatre d\u00fb au fait que la marque retweete souvent les mention des gens et s'engage avec eux.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c129728&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c129728\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-by-category.png\" alt=\"Mentions par cat\u00e9gories : Analyse des Brand24 pour Duolingo.\" class=\"wp-image-173596\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-by-category.png 722w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-by-category-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-by-category-300x208.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-by-category-230x159.png 230w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions par cat\u00e9gories : Analyse pour Duolingo.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reach\"><strong>Analyse de la port\u00e9e des m\u00e9dias sociaux<\/strong><\/h2>\n\n\n\n<p>Une autre mesure cruciale \u00e0 prendre en compte lorsqu'on parle des performances de Duolingo sur les m\u00e9dias sociaux est la port\u00e9e.<\/p>\n\n\n\n<p><strong>Atteindre<\/strong> correspond au nombre total d'utilisateurs uniques qui ont vu le contenu li\u00e9 \u00e0 la marque.<\/p>\n\n\n\n<p>Il montre directement \u00e0 quel point le message de la marque se propage en ligne.<\/p>\n\n\n\n<p>En g\u00e9n\u00e9ral, une port\u00e9e \u00e9lev\u00e9e augmente <strong>la visibilit\u00e9 et la reconnaissance de la marque et la possibilit\u00e9 d'attirer de nouveaux publics<\/strong>.<\/p>\n\n\n\n<p>Et les mention sont essentiels pour accro\u00eetre votre port\u00e9e.<\/p>\n\n\n\n<p>Pourquoi ?<\/p>\n\n\n\n<p>Chaque fois que les utilisateurs taguent ou parlent de Duolingo en ligne, ils exposent la marque \u00e0 leurs r\u00e9seaux. Cette exposition organique accro\u00eet la visibilit\u00e9 de la marque.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Trouvez les mention de votre marque !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Duolingo mentions a g\u00e9n\u00e9r\u00e9 une estimation de <strong>de plus de 942 millions de personnes.<\/strong><\/li>\n\n\n\n<li>Absolument dominante est <strong>port\u00e9e des m\u00e9dias sociaux : plus de 906 millions de personnes.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Voici \u00e0 quoi il ressemblait au cours des 30 derniers jours :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c12a391&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c12a391\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"299\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-and-reach.png\" alt=\"Reach et mentions au fil du temps par Brand24.\" class=\"wp-image-173597\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-and-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-and-reach-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-and-reach-300x90.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-and-reach-248x74.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reach et mentions au fil du temps.<\/figcaption><\/figure>\n\n\n\n<p>Voyez-vous le pic \u00e0 la fin du mois de f\u00e9vrier ?<\/p>\n\n\n\n<p>Difficile de passer \u00e0 c\u00f4t\u00e9. J'ai v\u00e9rifi\u00e9 ce qui s'\u00e9tait pass\u00e9 cette fois-l\u00e0 en utilisant la fonction AI Events, et voici le r\u00e9sultat :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c12ac2a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c12ac2a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"327\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-ai-events-brand24.png\" alt=\"\u00c9v\u00e9nements li\u00e9s \u00e0 l&#039;IA : Un pic de mention d\u00e9tect\u00e9 par Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-173598\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-ai-events-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-ai-events-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-ai-events-brand24-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-ai-events-brand24-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00c9v\u00e9nements li\u00e9s \u00e0 l'IA : Un pic de mentions.<\/figcaption><\/figure>\n\n\n\n<p>C'est \u00e0 ce moment-l\u00e0 que Duolingo a annonc\u00e9 que la mort de Duo \u00e9tait fausse.<\/p>\n\n\n\n<p>Toute cette campagne contre la mort a \u00e9t\u00e9 un chef-d'\u0153uvre - les gens en ont tellement parl\u00e9 !<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c12b45b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c12b45b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"388\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-death.png\" alt=\"Duo, star des m\u00e9dias sociaux simule la mort : Un v\u00e9ritable marketing d\u00e9s\u00e9quilibr\u00e9.\" class=\"wp-image-173599\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-death.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-death-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-death-300x116.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-death-248x96.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Duo, star des m\u00e9dias sociaux simule la mort : Un v\u00e9ritable marketing d\u00e9s\u00e9quilibr\u00e9.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Analysez les performances de vos m\u00e9dias sociaux !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opportunity\"><strong>O\u00f9 se trouve l'opportunit\u00e9 de toucher le plus grand nombre de personnes ?<\/strong><\/h2>\n\n\n\n<p>Le contenu vid\u00e9o court change la donne dans le marketing d'aujourd'hui.<\/p>\n\n\n\n<p>Il nous permet d'atteindre de nouvelles personnes sans co\u00fbts suppl\u00e9mentaires.<\/p>\n\n\n\n<p>Duolingo utilise le contenu vid\u00e9o \u00e0 son plein potentiel. Ils en publient r\u00e9guli\u00e8rement sur TikTok, YouTube et Instagram.<\/p>\n\n\n\n<p>Ils r\u00e9utilisent \u00e9galement leur contenu et publient la m\u00eame vid\u00e9o sur diff\u00e9rentes plateformes.&nbsp;<\/p>\n\n\n\n<p>C'est une excellente strat\u00e9gie !<\/p>\n\n\n\n<p>Le m\u00eame contenu peut devenir viral sur une plateforme et \u00eatre un d\u00e9sastre complet sur une autre. En le r\u00e9utilisant, vous augmentez les chances qu'il devienne viral.<\/p>\n\n\n\n<p>Voici un exemple :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c12c03c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c12c03c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reuse-content.png\" alt=\"Le contenu TikTok de Duolingo a enregistr\u00e9 des r\u00e9sultats inf\u00e9rieurs \u00e0 ceux d&#039;Instagram.\" class=\"wp-image-173600\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reuse-content.png 518w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reuse-content-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reuse-content-300x290.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reuse-content-165x159.png 165w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le contenu TikTok de Duolingo a enregistr\u00e9 des r\u00e9sultats inf\u00e9rieurs \u00e0 ceux d'Instagram.<\/figcaption><\/figure>\n\n\n\n<p>M\u00eame si Duolingo a beaucoup plus d'adeptes sur TikTok, lorsqu'ils ont publi\u00e9 la m\u00eame vid\u00e9o sur TikTok et Instagram, celle post\u00e9e sur Instagram a obtenu de meilleurs r\u00e9sultats.<\/p>\n\n\n\n<p>D'autre part, il semble que <strong>Facebook reste la plateforme ayant la plus mauvaise port\u00e9e<\/strong>.<\/p>\n\n\n\n<p>Duolingo fait de son mieux et tente d'y afficher des bobines, mais celles-ci ne re\u00e7oivent toujours pas beaucoup d'attention par rapport \u00e0 d'autres plateformes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c12c89d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c12c89d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-facebook-poor-performance.png\" alt=\"Le canal le moins performant est Facebook.\" class=\"wp-image-173601\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-facebook-poor-performance.png 443w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-facebook-poor-performance-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-facebook-poor-performance-300x339.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-facebook-poor-performance-141x159.png 141w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le canal le moins performant est Facebook.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sentiment\"><strong>Analyse du sentiment de Duolingo<\/strong><\/h2>\n\n\n\n<p>Passons maintenant \u00e0 l'analyse des sentiments de Duolingo.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\"><strong>Analyse des sentiments<\/strong><\/a> est un processus qui \u00e9value le ton \u00e9motionnel derri\u00e8re les mention en ligne d'une marque.<\/p>\n\n\n\n<p>Il les classe comme suit :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positif \ud83d\udfe2<\/li>\n\n\n\n<li>N\u00e9gatif \ud83d\udd34<\/li>\n\n\n\n<li>Neutre \u26aa\ufe0f<\/li>\n<\/ul>\n\n\n\n<p>Le suivi du sentiment aide les marques \u00e0 comprendre comment elles sont per\u00e7ues par le public.<\/p>\n\n\n\n<p>En ce qui concerne Duolingo, le sentiment g\u00e9n\u00e9ral est largement positif. <strong>positif<\/strong>.<\/p>\n\n\n\n<p>Au cours des 30 derniers jours, la marque a re\u00e7u <strong>24K positif mentions<\/strong> et <strong>14K n\u00e9gatif mentions<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c12d26d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c12d26d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"369\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-sentiment-analysis-brand24.png\" alt=\"Analyse des sentiments pour Duolingo par Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-173602\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-sentiment-analysis-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-sentiment-analysis-brand24-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-sentiment-analysis-brand24-300x111.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-sentiment-analysis-brand24-248x92.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse des sentiments pour Duolingo.<\/figcaption><\/figure>\n\n\n\n<p>Brand24 nous permet \u00e9galement d'identifier les plateformes responsables des mention les plus n\u00e9gatives.<\/p>\n\n\n\n<p>J'ai v\u00e9rifi\u00e9 pour Duolingo, et la grande majorit\u00e9 - <strong>plus de 11K n\u00e9gatifs mentions<\/strong>, est originaire de <strong>Twitter<\/strong>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c12dabc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c12dabc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-twitter-x-negativity.png\" alt=\"La source la plus n\u00e9gative par Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-173603\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-twitter-x-negativity.png 656w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-twitter-x-negativity-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-twitter-x-negativity-300x229.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-twitter-x-negativity-209x159.png 209w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La source la plus n\u00e9gative.<\/figcaption><\/figure>\n\n\n\n<p>Malgr\u00e9 la pr\u00e9sence de commentaires n\u00e9gatifs, le sentiment autour de Duolingo est le suivant <strong>stable et g\u00e9n\u00e9ralement favorable<\/strong>.<\/p>\n\n\n\n<p>Rappelez-vous que <strong>Les mention n\u00e9gatifs ont une grande valeur<\/strong>. Il s'agit d'informations sur les besoins et les attentes des clients.<\/p>\n\n\n\n<p>Comme dans l'exemple ci-dessous. Peut-\u00eatre Duolingo pourrait-il travailler sur ces probl\u00e8mes de gel ?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c12e340&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c12e340\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"256\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-negative-mention.png\" alt=\"Les mention n\u00e9gatives peuvent contenir des informations pr\u00e9cieuses : L&#039;exemple de Duolingo.\" class=\"wp-image-173604\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-negative-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-negative-mention-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-negative-mention-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-negative-mention-248x63.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les mention n\u00e9gatives peuvent contenir des informations pr\u00e9cieuses : L'exemple de Duolingo.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"competitor-analysis\"><strong>Analyse des concurrents : Duolingo vs. Babbel<\/strong><\/h2>\n\n\n\n<p>Il est clair que <strong>Duolingo surpasse largement Babbel<\/strong> dans presque tous les domaines.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Duolingo a obtenu <strong>85K total mentions<\/strong>, contre seulement <strong>3.2K pour Babbel<\/strong>.<\/li>\n\n\n\n<li>Sur les m\u00e9dias sociaux en particulier, Duolingo a g\u00e9n\u00e9r\u00e9 <strong>80K mentions<\/strong>alors que Babbel n'avait que <strong>1.4K<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>La m\u00eame domination est visible au niveau de la port\u00e9e :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Duolingo a atteint un <strong>820 millions de personnes sur les r\u00e9seaux sociaux<\/strong> Babbel's <strong>13M<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c12ec6d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c12ec6d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-babbel-duolingo.png\" alt=\"Analyse comparative par Brand24 : Duolingo vs. Babbel.\" class=\"wp-image-173605\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-babbel-duolingo.png 851w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-babbel-duolingo-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-babbel-duolingo-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-babbel-duolingo-248x146.png 248w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse comparative : Duolingo vs. Babbel.<\/figcaption><\/figure>\n\n\n\n<p>L'analyse des sentiments prouve que les deux marques sont per\u00e7ues par les consommateurs. <strong>principalement sous un jour positif<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Duolingo avait <strong>23K positifs mentions (28%)<\/strong> et <strong>13K n\u00e9gatifs mentions (16%)<\/strong><\/li>\n\n\n\n<li>Babbel avait <strong>747 mention positifs (23%)<\/strong> et seulement <strong>277 n\u00e9gatifs mentions (9%)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Cette analyse montre que Babbel re\u00e7oit un peu moins de mention n\u00e9gatifs (proportionnellement).&nbsp;<\/p>\n\n\n\n<p>Mais nous devons garder \u00e0 l'esprit que le volume et la visibilit\u00e9 des mention de Duolingo sont bien plus importants, ce qui l'expose davantage aux critiques.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea7c12f53f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea7c12f53f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-sentiment.png\" alt=\"Analyse des sentiments pour Duolingo et Babbel par Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-173606\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-sentiment.png 756w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-sentiment-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-sentiment-300x198.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-sentiment-240x159.png 240w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse des sentiments pour Duolingo et Babbel.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lessons\"><strong>5 choses \u00e0 apprendre de Duolingo<\/strong><\/h2>\n\n\n\n<p>Pour r\u00e9sumer cette analyse, comment pouvez-vous utiliser ces informations pour am\u00e9liorer votre strat\u00e9gie en mati\u00e8re de m\u00e9dias sociaux ?&nbsp;<\/p>\n\n\n\n<p>Voici les cinq principales le\u00e7ons \u00e0 retenir :<\/p>\n\n\n\n<p>1. <strong>\u00c9tablir une relation avec votre public<\/strong><\/p>\n\n\n\n<p>Duolingo n'a pas seulement cr\u00e9\u00e9 un personnage. <strong>Ils ont donn\u00e9 \u00e0 Duo une vraie personnalit\u00e9<\/strong>. Ils ont transform\u00e9 leur mascotte en un \"personnage\" racontable qui rend la marque plus proche de son public. Veillez \u00e0 vous concentrer sur une connexion authentique au lieu de proposer toujours plus de contenu dont personne ne se soucie.<\/p>\n\n\n\n<p>2. <strong>Utiliser les tendances \u00e0 bon escient<\/strong><\/p>\n\n\n\n<p>L'\u00e9quipe sociale de Duolingo est <strong>toujours \u00e0 la pointe des derni\u00e8res tendances<\/strong>. Huh ! Je crois m\u00eame qu'ils en ont cr\u00e9\u00e9 certains ! Ils les remixent de mani\u00e8re inattendue ou adaptent leur contenu aux tendances culturelles. Participez aux tendances, mais assurez-vous toujours de leur pertinence par rapport \u00e0 l'identit\u00e9 et aux valeurs de votre marque.&nbsp;&nbsp;<\/p>\n\n\n\n<p>3. <strong>Mettre l'accent sur l'engagement<\/strong><\/p>\n\n\n\n<p>Au lieu de se contenter de diffuser du contenu, Duolingo s'engage aupr\u00e8s de ses adeptes. Qu'il s'agisse de partager des tweets, de r\u00e9pondre \u00e0 des commentaires ou de rediffuser des contenus d'utilisateurs, Duolingo s'engage aupr\u00e8s de ses followers. <strong>Les membres de la communaut\u00e9 peuvent se sentir valoris\u00e9s et vus. <\/strong>\u00c0 quand remonte la derni\u00e8re fois que votre marque a r\u00e9pondu \u00e0 un follower ? Il est peut-\u00eatre temps de le faire.<\/p>\n\n\n\n<p>4. <strong>La vid\u00e9o courte est (encore) reine<\/strong><\/p>\n\n\n\n<p>Duolingo a utilis\u00e9 TikTok et les r\u00e9sultats obtenus montrent que <strong>les vid\u00e9os courtes et attrayantes sont le format le plus efficace<\/strong> dans le marketing des m\u00e9dias sociaux d'aujourd'hui. Il permet d'atteindre de nouvelles personnes de mani\u00e8re organique. \u00c0 quelle fr\u00e9quence publiez-vous des bobines ?<\/p>\n\n\n\n<p>5. <strong>L'authenticit\u00e9 est payante<\/strong><\/p>\n\n\n\n<p>La plupart des entreprises seraient terrifi\u00e9es \u00e0 l'id\u00e9e d'afficher quelque chose de bizarre ou d'insolite. Mais Duolingo ? Ils plongent la t\u00eate la premi\u00e8re dans le chaos, et leur public les aime pour cela. N'ayez pas peur de faire de votre marque \"quelque chose\", les marques vierges passent inaper\u00e7ues.&nbsp;<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analysez les performances de vos m\u00e9dias sociaux !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Le succ\u00e8s de Duolingo sur les r\u00e9seaux sociaux est-il une co\u00efncidence ?<\/p>\n\n\n\n<p>Je ne pense pas que ce soit le cas.<\/p>\n\n\n\n<p>Il s'agit d'un m\u00e9lange de <strong>authenticit\u00e9, agilit\u00e9 et cr\u00e9ativit\u00e9 audacieuse<\/strong>, plus <strong>l'utilisation intelligente des donn\u00e9es<\/strong>.<\/p>\n\n\n\n<p>Leur strat\u00e9gie prouve qu'une marque n'a pas besoin d'un budget colossal pour devenir virale, mais seulement d'une compr\u00e9hension profonde du public et du courage d'exp\u00e9rimenter.<\/p>\n\n\n\n<p>Vous souhaitez effectuer une analyse similaire pour votre marque ? <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" title=\"\">D\u00e9marrer avec l'essai gratuit du Brand24<\/a><\/strong> et lib\u00e9rez la puissance de l'\u00e9coute sociale !<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez la strat\u00e9gie virale de Duolingo sur les m\u00e9dias sociaux et apprenez comment susciter un engagement massif. Obtenez des conseils pour stimuler les m\u00e9dias sociaux de votre propre marque.<\/p>","protected":false},"author":82,"featured_media":173608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-173579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/173579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=173579"}],"version-history":[{"count":14,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/173579\/revisions"}],"predecessor-version":[{"id":181908,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/173579\/revisions\/181908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/173608"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=173579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=173579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=173579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}