{"id":174164,"date":"2025-04-30T15:03:45","date_gmt":"2025-04-30T13:03:45","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=174164"},"modified":"2026-04-13T09:45:23","modified_gmt":"2026-04-13T07:45:23","slug":"concurrents-de-boeing","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/boeing-competitors\/","title":{"rendered":"4 Most Important Boeing Competitors in 2026 [Detailed Comparison]"},"content":{"rendered":"<p>Boeing vole peut-\u00eatre encore haut, mais ses concurrents le rattrapent rapidement. Au cours des 30 derniers jours, Boeing a touch\u00e9 1,58 milliard de personnes, mais Airbus n'\u00e9tait pas loin derri\u00e8re, avec 913 millions de personnes touch\u00e9es. Qui remportera vraiment la course \u00e0 l'aviation en 2026 ? Et qui sera rattrap\u00e9 par la gravit\u00e9 ?<\/p>\n\n\n\n<p>Dans cet article, je vous propose une analyse d\u00e9taill\u00e9e des principaux concurrents de Boeing, avec des donn\u00e9es, des tendances et des informations cl\u00e9s.<\/p>\n\n\n\n<p>Pr\u00eat pour le d\u00e9collage ? C'est parti !<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Boeing est le leader de l'industrie a\u00e9ronautique, mais ses concurrents le talonnent. <br><br>Les principaux rivaux sont :<br><br>1\ufe0f\u20e3 <strong>Airbus<\/strong> - 140K mentions, 913M total reach<br>2\ufe0f\u20e3 <strong>COMAC<\/strong> - 5.4K mentions, 41M de port\u00e9e totale<br>3\ufe0f\u20e3 <strong>Embraer<\/strong> - 21K mentions, 91M port\u00e9e totale<br>4\ufe0f\u20e3 <strong>Bombardier<\/strong> - 13K mentions, 197M de port\u00e9e totale<br><br><strong>Boeing en t\u00eate avec 158K mention et 1,58B de port\u00e9e totale<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-discover-boeing-competitors\"><strong>Comment d\u00e9couvrir les concurrents de Boeing ?<\/strong><\/h2>\n\n\n\n<p>J'ai fait une petite analyse de la concurrence et j'ai d\u00e9fini les principaux concurrents de Boeing avec l'aide de ChatGPT et d'AI Brand Assistant.<\/p>\n\n\n\n<p><strong>Voici les principaux concurrents de Boeing :<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Airbus<\/li>\n\n\n\n<li>COMAC<\/li>\n\n\n\n<li>Embraer<\/li>\n\n\n\n<li>Bombardier<\/li>\n<\/ol>\n\n\n\n<p>J'ai utilis\u00e9 plusieurs crit\u00e8res pour les trouver :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chevauchement des gammes de produits<\/li>\n\n\n\n<li>Part de march\u00e9 dans l'aviation commerciale<\/li>\n\n\n\n<li>Innovation technologique<\/li>\n\n\n\n<li>&amp; Port\u00e9e mondiale<\/li>\n<\/ul>\n\n\n\n<p>Chaque marque est l\u00e9g\u00e8rement diff\u00e9rente et se concentre sur des segments de march\u00e9 diff\u00e9rents. C'est dans ce domaine qu'elles sont principalement en concurrence avec Boeing :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Airbus rivalise directement avec Boeing dans le domaine des grands avions commerciaux<\/strong>. Ils proposent des mod\u00e8les comparables dans la plupart des segments.<\/li>\n\n\n\n<li><strong>Comac<\/strong>bien que plus r\u00e9cente, <strong>est en concurrence avec Boeing dans le domaine des avions \u00e0 fuselage \u00e9troit<\/strong>notamment sur le march\u00e9 chinois en pleine expansion.<\/li>\n\n\n\n<li><strong>Embraer <\/strong>les d\u00e9fis de Boeing en mati\u00e8re de<strong> le secteur des jets r\u00e9gionaux.<\/strong><\/li>\n\n\n\n<li><strong>Bombardier<\/strong> (avant de vendre sa s\u00e9rie C \u00e0 Airbus) <strong>\u00e9tait en concurrence sur le segment des avions de petite et moyenne taille<\/strong>.<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analysez vos concurrents !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=336\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Voici l'analyse que j'ai obtenue d'AI Brand Assistant :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655a942&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655a942\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-ai-brand-assistant.png\" alt=\"Les concurrents de Boeing : Analyse de l&#039;assistant de marque AI.\" class=\"wp-image-174175\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-ai-brand-assistant.png 505w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-ai-brand-assistant-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-ai-brand-assistant-300x297.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-ai-brand-assistant-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-ai-brand-assistant-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-ai-brand-assistant-161x159.png 161w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les concurrents de Boeing : Analyse de l'assistant de marque AI.<\/figcaption><\/figure>\n\n\n\n<p>Et celui-ci, je l'ai re\u00e7u de ChatGPT :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655ad88&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655ad88\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"369\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-chatgpt.png\" alt=\"La concurrence directe de Boeing : Avions commerciaux, avions militaires et avions d&#039;affaires concurrents de ChatGPT.\" class=\"wp-image-174176\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-chatgpt.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-chatgpt-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-chatgpt-300x111.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-chatgpt-248x92.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La concurrence directe de Boeing : Avions commerciaux, avions militaires et avions d'affaires concurrents de ChatGPT.<\/figcaption><\/figure>\n\n\n\n<p>J'ai \u00e9galement demand\u00e9 \u00e0 Semrush de m'indiquer les concurrents de Boeing dans le domaine de la recherche directe.<\/p>\n\n\n\n<p>Voici une liste de sites qui concurrencent Boeing en termes de mots-cl\u00e9s et de recherche organique :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655b1c7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655b1c7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-seo-analysis-semrush.png\" alt=\"Les concurrents de Boeing en SEO : Analyse Semrush.\" class=\"wp-image-174177\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-seo-analysis-semrush.png 806w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-seo-analysis-semrush-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-seo-analysis-semrush-300x186.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-seo-analysis-semrush-248x154.png 248w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les concurrents de Boeing en SEO : Analyse Semrush.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-boeing-is-doing-in-2025\"><strong>Comment se porte Boeing en 2026 ?\u00a0<\/strong><\/h2>\n\n\n\n<p>Boeing se porte g\u00e9n\u00e9ralement tr\u00e8s bien en 2026. Mais qu'est-ce que cela signifie ?<\/p>\n\n\n\n<p>Entrons dans l'analyse plus d\u00e9taill\u00e9e des performances de Boeing !<\/p>\n\n\n\n<p>Le<a href=\"https:\/\/brand24.com\/blog\/fr\/mesures-de-la-marque\/\"> mesures de la marque<\/a> L'analyse ci-dessous porte sur les 30 derniers jours, et j'ai utilis\u00e9 Brand24, un <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-decoute-sociale\/\" title=\"Outil d&#039;\u00e9coute sociale de l&#039;IA\">Outil d'\u00e9coute sociale de l'IA<\/a>pour les obtenir :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655b6a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655b6a8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-metrics-overview.png\" alt=\"Aper\u00e7u des mesures de performance de la marque Boeing par Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-174178\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-metrics-overview.png 333w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-metrics-overview-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-metrics-overview-300x450.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-metrics-overview-106x159.png 106w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Aper\u00e7u des indicateurs de performance de la marque Boeing par Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Si vous en ressentez le besoin, vous pouvez cliquer sur le bouton bleu \"Voir la comparaison d\u00e9taill\u00e9e\" dans le coin sup\u00e9rieur et comparer les performances sur des p\u00e9riodes sp\u00e9cifiques.<\/p>\n\n\n\n<p>Bon, passons aux choses s\u00e9rieuses : quels indicateurs devez-vous analyser pour comprendre les performances de Boeing ?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre total de mention<\/strong> - c'est le nombre de fois o\u00f9 la marque a \u00e9t\u00e9 mentioned. Pour Boeing, c'est <strong>158,000<\/strong>.<\/li>\n\n\n\n<li><strong>Nombre de mention positives <\/strong>- il indique le nombre de mention avec un sentiment positif. Boeing a <strong>16,000.<\/strong><\/li>\n\n\n\n<li><strong>Nombre de mention n\u00e9gatifs <\/strong>- il indique le nombre de mention avec un sentiment n\u00e9gatif. Boeing a <strong>10,000.<\/strong><\/li>\n\n\n\n<li><strong>Port\u00e9e des m\u00e9dias sociaux <\/strong>- il estime le nombre de personnes qui ont vu votre contenu. Boeing a atteint <strong>1.2B <\/strong>les utilisateurs des m\u00e9dias sociaux.<\/li>\n\n\n\n<li><strong>Port\u00e9e non sociale <\/strong>- Par analogie, cette mesure indique le nombre de personnes qui ont vu votre contenu au-del\u00e0 des plateformes de m\u00e9dias sociaux. Boeing a atteint <strong>384 millions d'euros <\/strong>les personnes au-del\u00e0 des m\u00e9dias sociaux.<\/li>\n\n\n\n<li><strong>Principale source de diffusion<\/strong> - identifie le type de contenu ou de plateforme qui recueille la plus large audience. Pour Boeing, il s'agit de <strong>vid\u00e9os<\/strong>.<\/li>\n\n\n\n<li><strong>Sentiment g\u00e9n\u00e9ral<\/strong> - offre une vue d'ensemble de la perception du public dans les conversations num\u00e9riques. Dans le cas de Boeing, la r\u00e9partition des sentiments est la suivante <strong>83,2% neutre<\/strong>, <strong>10.2% positif<\/strong>et <strong>6.6% n\u00e9gatif.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655bb76&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655bb76\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-sentiment-overview.png\" alt=\"Analyse des indicateurs cl\u00e9s : Sentiment g\u00e9n\u00e9ral \u00e0 l&#039;\u00e9gard de Boeing par Brand24.\" class=\"wp-image-174179\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-sentiment-overview.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-sentiment-overview-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-sentiment-overview-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-sentiment-overview-248x157.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse des indicateurs cl\u00e9s : Sentiment g\u00e9n\u00e9ral \u00e0 l'\u00e9gard de Boeing par Brand24.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principale source de sentiment positif<\/strong> - met en \u00e9vidence le canal o\u00f9 la marque re\u00e7oit les mention les plus favorables. Pour Boeing, <strong>Instagram<\/strong> se distingue comme la plateforme ayant le sentiment positif le plus \u00e9lev\u00e9.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655bf89&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655bf89\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-sentiment-analysis.png\" alt=\"Analyse des indicateurs cl\u00e9s : La source la plus positive pour Boeing par Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-174180\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-sentiment-analysis.png 836w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-sentiment-analysis-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-sentiment-analysis-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-sentiment-analysis-248x148.png 248w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse des indicateurs cl\u00e9s : La source la plus positive pour Boeing par Brand24.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principale source de sentiment n\u00e9gatif <\/strong>- donc la plateforme ou le canal avec la plus grande part de mention n\u00e9gatifs. Boeing a le sentiment le plus n\u00e9gatif sur <strong>X (Twitter)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655c411&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655c411\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-negativity-source.png\" alt=\"Analyse des indicateurs cl\u00e9s : La source la plus n\u00e9gative pour Boeing par Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-174181\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-negativity-source.png 847w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-negativity-source-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-negativity-source-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-negativity-source-248x146.png 248w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse des indicateurs cl\u00e9s : La source la plus n\u00e9gative pour Boeing par Brand24.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/score-de-presence-en-ligne\/\"><strong>Score de pr\u00e9sence :<\/strong><\/a> 85\/100, ce qui signifie que Boeing a \u00e9t\u00e9 plus visible que le 92% de marques similaires au cours des 30 derniers jours.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">V\u00e9rifiez votre score de pr\u00e9sence !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=336\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655ca4c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655ca4c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-presence-score.png\" alt=\"Analyse des indicateurs cl\u00e9s : Score de pr\u00e9sence pour Boeing par Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-174182\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-presence-score-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-presence-score-300x116.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-presence-score-248x95.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse des indicateurs cl\u00e9s : Score de pr\u00e9sence pour Boeing par Brand24.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>Les sujets les plus populaires autour de la marque&nbsp;<\/strong> - r\u00e9v\u00e8le le su<\/span>bjets qui attirent le plus l'attention dans les discussions relatives \u00e0 la marque. Dans le cas de Boeing, il s'agit des op\u00e9rations et des incidents dans les a\u00e9roports, de l'aviation et des exp\u00e9riences v\u00e9cues avec les avions, et de la concurrence des constructeurs a\u00e9ronautiques.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655cee6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655cee6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"401\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-topics-analysis.png\" alt=\"Analyse des indicateurs cl\u00e9s : AI Topic Analysis for Boeing by Brand24, un outil aliment\u00e9 par l&#039;IA.\" class=\"wp-image-174183\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-topics-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-topics-analysis-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-topics-analysis-300x120.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-topics-analysis-248x99.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse des indicateurs cl\u00e9s : AI Topic Analysis for Boeing par Brand24.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyse des \u00e9motions<\/strong> - un examen plus approfondi des \u00e9motions exprim\u00e9es par les personnes. Pour les <strong>Boeing<\/strong>Les sentiments les plus courants sont <strong>l'admiration (54,6%), la joie (22,7%) et le d\u00e9go\u00fbt (12,6%)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655d324&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655d324\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-emotion-analysis.png\" alt=\"Analyse des indicateurs cl\u00e9s : Analyse des \u00e9motions pour Boeing par Brand24, un outil bas\u00e9 sur l&#039;IA.\" class=\"wp-image-174184\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-emotion-analysis.png 802w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-emotion-analysis-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-emotion-analysis-300x187.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-emotion-analysis-248x155.png 248w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse des param\u00e8tres cl\u00e9s : Analyse des \u00e9motions pour Boeing par Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Maintenant que vous connaissez la situation r\u00e9elle de la soci\u00e9t\u00e9 Boeing, comparons ses performances \u00e0 celles d'autres fabricants d'avions !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-boeing-competitors-in-2025\"><strong>Principaux concurrents de Boeing en 2026 :<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"airbus\"><strong>01 Airbus<\/strong><\/h3>\n\n\n\n<p><strong>Airbus est un g\u00e9ant europ\u00e9en de l'a\u00e9rospatiale<\/strong> et principal concurrent de Boeing sur le march\u00e9 des avions commerciaux.<\/p>\n\n\n\n<p>Elle propose une gamme compl\u00e8te d'appareils, des monocouloirs (famille A320) aux gros porteurs long-courriers (A350, A330). Ces appareils rivalisent directement avec les mod\u00e8les 737, 787 et 777 de Boeing.<\/p>\n\n\n\n<p>Airbus a \u00e9galement absorb\u00e9 le programme CSeries de Bombardier (aujourd'hui A220), <strong>prendre l'avantage sur le segment des petits avions o\u00f9 Boeing n'est pas pr\u00e9sent<\/strong>.<\/p>\n\n\n\n<p>C'est un avantage certain pour eux !<\/p>\n\n\n\n<p><strong>Voici un aper\u00e7u rapide des indicateurs de performance d'Airbus :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre de mention :<\/strong> 140K<\/li>\n\n\n\n<li><strong>Nombre de mention positives : <\/strong>19K<\/li>\n\n\n\n<li><strong>Nombre de mention n\u00e9gatifs :<\/strong> 8758<\/li>\n\n\n\n<li><strong>Port\u00e9e des m\u00e9dias sociaux : <\/strong>717M<\/li>\n\n\n\n<li><strong>Port\u00e9e non sociale :<\/strong> 196M<\/li>\n\n\n\n<li><strong>Principale source de diffusion : <\/strong>Facebook<\/li>\n\n\n\n<li><strong>Sentiment g\u00e9n\u00e9ral : <\/strong>13.2% positif, 6.2% n\u00e9gatif, 80.5% neutre<\/li>\n\n\n\n<li><strong>Principale source de sentiment positif :<\/strong> Instagram<\/li>\n\n\n\n<li><strong>Principale source de sentiment n\u00e9gatif :<\/strong> X (Twitter)<\/li>\n\n\n\n<li><strong>Score de pr\u00e9sence :<\/strong> 80<\/li>\n\n\n\n<li><strong>Les sujets les plus populaires autour de la marque :<\/strong> la s\u00e9curit\u00e9 a\u00e9rienne et les incidents, la concurrence sur le march\u00e9 et les relations commerciales, le contenu technique et op\u00e9rationnel.<\/li>\n\n\n\n<li><strong>Analyse des \u00e9motions : <\/strong>admiration (52,7%), d\u00e9go\u00fbt (23,9%), joie (16,5%), col\u00e8re (2%), tristesse (2,7%), peur (1,1%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655d98b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655d98b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-airbus.png\" alt=\"Les concurrents de Boeing : Aper\u00e7u des performances d&#039;Airbus par Brand24, un outil bas\u00e9 sur l&#039;IA.\" class=\"wp-image-174185\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-airbus.png 588w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-airbus-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-airbus-300x255.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-airbus-187x159.png 187w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les concurrents de Boeing : Aper\u00e7u des performances d'Airbus par Brand24.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Airbus contre Boeing<\/strong><\/h4>\n\n\n\n<p>J'ai compar\u00e9 les performances d'Airbus et de Boeing, et il s'est av\u00e9r\u00e9 que Boeing \u00e9tait un peu plus visible et performant.<\/p>\n\n\n\n<p>Toutefois, le <a href=\"https:\/\/brand24.com\/blog\/fr\/effectuer-une-analyse-de-la-concurrence\/\" title=\"analyse des concurrents\">analyse des concurrents<\/a> a \u00e9galement montr\u00e9 qu'Airbus est plus performant en ce qui concerne les mesures telles que les mention positives, l'UGC et les mention des m\u00e9dias sociaux. Peut-\u00eatre Boeing pourrait-il utiliser les m\u00e9dias sociaux pour am\u00e9liorer ces facteurs ?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655de52&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655de52\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-airbus-vs-boeing.png\" alt=\"Boeing contre Airbus\" class=\"wp-image-174186\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-airbus-vs-boeing.png 850w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-airbus-vs-boeing-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-airbus-vs-boeing-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-airbus-vs-boeing-248x146.png 248w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Boeing contre Airbus<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"comac\"><strong>02 COMAC<\/strong><\/h3>\n\n\n\n<p><strong>Comac<\/strong> (Commercial Aircraft Corporation of China) est un constructeur a\u00e9ronautique chinois d\u00e9tenu par l'\u00c9tat qui vise \u00e0 r\u00e9duire la d\u00e9pendance de la Chine \u00e0 l'\u00e9gard des avions occidentaux.<\/p>\n\n\n\n<p>Son avion d'affaires phare, le C919, est con\u00e7u pour concurrencer le Boeing 737 et l'Airbus A320 sur le march\u00e9 des avions \u00e0 fuselage \u00e9troit.<\/p>\n\n\n\n<p>La marque est encore en train de se d\u00e9velopper en termes de port\u00e9e et de certification mondiales. Toutefois, Comac b\u00e9n\u00e9ficie d'un soutien important de la part du gouvernement national et d'un vaste march\u00e9 int\u00e9rieur.<\/p>\n\n\n\n<p>La Chine se concentre sur les grands constructeurs et les livraisons d'avions dans le pays, et COMAC le prouve parfaitement.<\/p>\n\n\n\n<p><strong>Voici un bref aper\u00e7u des performances de COMAC :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre de mention :<\/strong> 5454<\/li>\n\n\n\n<li><strong>Nombre de mention positives : <\/strong>2794<\/li>\n\n\n\n<li><strong>Nombre de mention n\u00e9gatifs :<\/strong> 420<\/li>\n\n\n\n<li><strong>Port\u00e9e des m\u00e9dias sociaux : <\/strong>21M<\/li>\n\n\n\n<li><strong>Port\u00e9e non sociale :<\/strong> 20M<\/li>\n\n\n\n<li><strong>Principale source de diffusion : <\/strong>Vid\u00e9os<\/li>\n\n\n\n<li><strong>Sentiment g\u00e9n\u00e9ral : <\/strong>5,5% positif, 7,7% n\u00e9gatif, 86% neutre<\/li>\n\n\n\n<li><strong>Principale source de sentiment positif :<\/strong> Instagram<\/li>\n\n\n\n<li><strong>Principale source de sentiment n\u00e9gatif :<\/strong> X (Twitter)<\/li>\n\n\n\n<li><strong>Score de pr\u00e9sence :<\/strong> 47<\/li>\n\n\n\n<li><strong>Les sujets les plus populaires autour de la marque :<\/strong> D\u00e9veloppement des avions COMAC, relations a\u00e9ronautiques avec le Vietnam,<br>\u00c9v\u00e9nements et promotions de l'entreprise.<\/li>\n\n\n\n<li><strong>Analyse des \u00e9motions : <\/strong>admiration (36,8%), joie (13,6%), d\u00e9go\u00fbt (42,3%), col\u00e8re (2,8%), tristesse (2,3%), peur (2,4%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655e3de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655e3de\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-comac.png\" alt=\"Les concurrents de Boeing : Aper\u00e7u des performances de la COMAC par Brand24.\" class=\"wp-image-174187\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-comac.png 556w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-comac-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-comac-300x270.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-comac-177x159.png 177w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les concurrents de Boeing : Aper\u00e7u des performances de la COMAC par Brand24.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Boeing contre COMAC<\/strong><\/h4>\n\n\n\n<p>Ce cas est un peu plus d\u00e9licat.<\/p>\n\n\n\n<p>COMAC \u00e9tant une entreprise chinoise, elle en fait la promotion principalement dans le pays, qui dispose de ses propres plateformes de m\u00e9dias sociaux et de ses propres sites web.<\/p>\n\n\n\n<p>C'est pourquoi la diff\u00e9rence est si importante.<\/p>\n\n\n\n<p>L'analyse ci-dessous donne un bon aper\u00e7u de la visibilit\u00e9 des entreprises sur les march\u00e9s non asiatiques.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655e84b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655e84b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-comac-vs-boeing.png\" alt=\"Boeing contre COMAC.\" class=\"wp-image-174188\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-comac-vs-boeing.png 847w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-comac-vs-boeing-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-comac-vs-boeing-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-comac-vs-boeing-248x146.png 248w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Boeing contre COMAC.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"embraer\"><strong>03 Embraer<\/strong><\/h3>\n\n\n\n<p><strong>Embraer<\/strong> est un constructeur br\u00e9silien sp\u00e9cialis\u00e9 dans les jets r\u00e9gionaux et les petits avions d'affaires \u00e0 fuselage \u00e9troit.<\/p>\n\n\n\n<p>Ses s\u00e9ries E-Jet et E2 se situent en dessous de la taille typique des avions commerciaux de Boeing. Ils se concentrent sur les vols courts et fr\u00e9quents.<\/p>\n\n\n\n<p>Cette soci\u00e9t\u00e9 ne constitue pas une menace directe pour les mod\u00e8les de base et la capitalisation boursi\u00e8re de Boeing.<\/p>\n\n\n\n<p>Toutefois, Embraer occupe un cr\u00e9neau strat\u00e9gique et avait d\u00e9j\u00e0 \u00e9t\u00e9 pressentie pour \u00eatre rachet\u00e9e par Boeing, une op\u00e9ration qui n'a finalement pas abouti.<\/p>\n\n\n\n<p><strong>Voici un aper\u00e7u des performances d'Embraer :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre de mention :<\/strong> 21k<\/li>\n\n\n\n<li><strong>Nombre de mention positives : <\/strong>2565<\/li>\n\n\n\n<li><strong>Nombre de mention n\u00e9gatifs :<\/strong> 8061<\/li>\n\n\n\n<li><strong>Port\u00e9e des m\u00e9dias sociaux : <\/strong>56M<\/li>\n\n\n\n<li><strong>Port\u00e9e non sociale :<\/strong> 35M<\/li>\n\n\n\n<li><strong>Principale source de diffusion : <\/strong>Sites d'information<\/li>\n\n\n\n<li><strong>Sentiment g\u00e9n\u00e9ral : <\/strong>12,1% positifs, 3,8% n\u00e9gatifs, 84% neutres<\/li>\n\n\n\n<li><strong>Principale source de sentiment positif :<\/strong> Instagram<\/li>\n\n\n\n<li><strong>Principale source de sentiment n\u00e9gatif :<\/strong> X (Twitter)<\/li>\n\n\n\n<li><strong>Score de pr\u00e9sence :<\/strong> 63<\/li>\n\n\n\n<li><strong>Les sujets les plus populaires autour de la marque :<\/strong> Exp\u00e9riences dans le domaine de l'aviation et des a\u00e9ronefs, performances commerciales d'Embraer et collaborations dans le domaine des a\u00e9ronefs militaires.<\/li>\n\n\n\n<li><strong>Analyse des \u00e9motions : <\/strong>admiration (54,6%), joie (22,7%), d\u00e9go\u00fbt (12,5%), col\u00e8re (5,4%), tristesse (4,1%), peur (0,7%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655ede3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655ede3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer.png\" alt=\"Les concurrents de Boeing : Aper\u00e7u des performances d&#039;Embraer par Brand24.\" class=\"wp-image-174189\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer.png 502w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer-300x299.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer-160x159.png 160w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les concurrents de Boeing : Aper\u00e7u des performances d'Embraer par Brand24.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Boeing contre Embraer<\/strong><\/h4>\n\n\n\n<p>Boeing est plus performant... \u00e0 nouveau.<\/p>\n\n\n\n<p>Mais Embraer a un meilleur sentiment (dans les deux cas - moins de mention n\u00e9gatifs et plus de positifs), et c'est quelque chose que Boeing pourrait am\u00e9liorer. Il s'agit d'un facteur tr\u00e8s important qui influe sur la qualit\u00e9 de l'image de marque de Boeing.<a href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-de-la-marque\/\"> <strong>visibilit\u00e9 de la marque<\/strong><\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655f214&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655f214\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer-vs-boeing.png\" alt=\"Boeing contre Embraer.\" class=\"wp-image-174190\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer-vs-boeing.png 874w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer-vs-boeing-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer-vs-boeing-300x172.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-embraer-vs-boeing-248x142.png 248w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Boeing contre Embraer.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bombardier\"><strong>04 Bombardier<\/strong><\/h3>\n\n\n\n<p>Il s'agit d'une entreprise a\u00e9rospatiale canadienne qui \u00e9tait en concurrence directe avec Boeing sur le march\u00e9 des jets r\u00e9gionaux et des petits avions \u00e0 fuselage \u00e9troit.<\/p>\n\n\n\n<p>Cependant, des difficult\u00e9s financi\u00e8res ont conduit Bombardier \u00e0 vendre son programme CSeries \u00e0 Airbus, o\u00f9 il est devenu l'A220.<\/p>\n\n\n\n<p>Depuis, Bombardier s'est retir\u00e9 du march\u00e9 des avions commerciaux et se concentre d\u00e9sormais uniquement sur les avions d'affaires.<\/p>\n\n\n\n<p>Quel est donc le bilan global de l'action de l'Union europ\u00e9enne ?<a href=\"https:\/\/brand24.com\/blog\/fr\/notoriete-de-la-marque\/\"> <strong>notori\u00e9t\u00e9 de la marque<\/strong><\/a> de cette entreprise ?<\/p>\n\n\n\n<p><strong>Voici un bref aper\u00e7u des indicateurs de performance de Bombardier :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre de mention :<\/strong> 13k<\/li>\n\n\n\n<li><strong>Nombre de mention positives : <\/strong>1359<\/li>\n\n\n\n<li><strong>Nombre de mention n\u00e9gatifs :<\/strong> 451<\/li>\n\n\n\n<li><strong>Port\u00e9e des m\u00e9dias sociaux : <\/strong>170M<\/li>\n\n\n\n<li><strong>Port\u00e9e non sociale :<\/strong> 27M<\/li>\n\n\n\n<li><strong>Principale source de diffusion : <\/strong>Autres r\u00e9seaux sociaux (Reddit, Quora, etc.)<\/li>\n\n\n\n<li><strong>Sentiment g\u00e9n\u00e9ral : <\/strong>10,6% positifs, 3,5% n\u00e9gatifs, 85,9% neutres<\/li>\n\n\n\n<li><strong>Principale source de sentiment positif :<\/strong> Instagram<\/li>\n\n\n\n<li><strong>Principale source de sentiment n\u00e9gatif :<\/strong> X (Twitter)<\/li>\n\n\n\n<li><strong>Score de pr\u00e9sence :<\/strong> 60<\/li>\n\n\n\n<li><strong>Les sujets les plus populaires autour de la marque :<\/strong> Aviation et a\u00e9rospatiale, affaires g\u00e9n\u00e9rales de Bombardier.<\/li>\n\n\n\n<li><strong>Analyse des \u00e9motions : <\/strong>admiration (55,1%), d\u00e9go\u00fbt (13,9%), joie (23,9%), col\u00e8re (1,8%), tristesse (3,3%), peur (2%)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655f833&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655f833\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier.png\" alt=\"Les concurrents de Boeing : Aper\u00e7u des performances de Bombardier par Brand24.\" class=\"wp-image-174191\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier.png 499w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier-300x301.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier-159x159.png 159w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les concurrents de Boeing : Aper\u00e7u des performances de Bombardier par Brand24.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Boeing contre Bombardier<\/strong><\/h4>\n\n\n\n<p>Comme pour les autres concurrents, c'est Boeing qui remporte la palme.<\/p>\n\n\n\n<p>Elle est plus performante dans presque tous les domaines... \u00e0 l'exception de la <a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" title=\"\">analyse des sentiments<\/a> (encore).<\/p>\n\n\n\n<p>C'est certainement un point sur lequel ils pourraient travailler.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e221655fd6e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e221655fd6e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier-vs-boeing.png\" alt=\"Boeing contre Bombardier.\" class=\"wp-image-174192\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier-vs-boeing.png 870w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier-vs-boeing-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier-vs-boeing-300x172.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-bombardier-vs-boeing-248x143.png 248w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Boeing contre Bombardier.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"detailed-comparison\"><strong>Comparaison d\u00e9taill\u00e9e<\/strong><\/h2>\n\n\n\n<p>Maintenant que nous avons couvert tous les principaux concurrents, examinons toutes les donn\u00e9es recueillies.<\/p>\n\n\n\n<p>J'ai r\u00e9alis\u00e9 une analyse des quatre concurrents par rapport \u00e0 Boeing.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e22165602a3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e22165602a3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-detailed-comparison.png\" alt=\"Vue d&#039;ensemble des mesures de performance de tous les concurrents de Boeing en un seul endroit.\" class=\"wp-image-174193\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-detailed-comparison.png 857w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-detailed-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-detailed-comparison-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-detailed-comparison-248x145.png 248w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vue d'ensemble des mesures de performance de tous les concurrents de Boeing en un seul endroit.<\/figcaption><\/figure>\n\n\n\n<p>Comme vous pouvez le constater, Boeing est le grand gagnant !<\/p>\n\n\n\n<p>Mais il y a des cat\u00e9gories \u00e0 am\u00e9liorer - <strong>plus de contenu UGC, plus de pr\u00e9sence dans les m\u00e9dias sociaux et un meilleur sentiment.<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\"><strong>Mentions&nbsp;<\/strong><\/h3>\n\n\n\n<p>Opisujemy kto ma najwi\u0119cej wzmianek. Mo\u017cna tez doda\u0107 info o wzmiankach pozytywnych i negatywnych.<\/p>\n\n\n\n<p><strong>Boeing poss\u00e8de le plus grand nombre de mention (158K)<\/strong>. Mais ils n'ont pas r\u00e9ussi \u00e0 maintenir leur sentiment au m\u00eame niveau.<\/p>\n\n\n\n<p><strong>Airbus<\/strong> est l'entreprise la plus performante <strong>sentiment positif <\/strong>de mentions ratio - <strong>14%<\/strong>.<\/p>\n\n\n\n<p>Et <strong>Bombardier et Embraer<\/strong> ont le taux le plus bas de <strong>sentiment n\u00e9gatif, 4%<\/strong>.<\/p>\n\n\n\n<p>Voici \u00e0 quoi elle ressemblait au cours des 30 derniers jours :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e22165607a0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e22165607a0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"325\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-mentions.png\" alt=\"Les concurrents de Boeing : Mentions dans le temps par Brand24.\" class=\"wp-image-174194\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-mentions-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-mentions-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-mentions-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les concurrents de Boeing : Mentions dans le temps par Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reach\"><strong>Atteindre&nbsp;<\/strong><\/h3>\n\n\n\n<p>Boeing a atteint pr\u00e8s de <strong>1,2 milliard de personnes<\/strong> au cours des 30 derniers jours !<\/p>\n\n\n\n<p>C'est Airbus qui donne du fil \u00e0 retordre \u00e0 Boeing.<\/p>\n\n\n\n<p>Voici comment la port\u00e9e a \u00e9volu\u00e9 au fil du temps :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e2216560cf4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e2216560cf4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-reach.png\" alt=\"Les concurrents de Boeing : Atteinte au fil du temps par Brand24.\" class=\"wp-image-174195\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-reach-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-reach-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-reach-248x82.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les concurrents de Boeing : Atteinte au fil du temps par Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"share-of-voice\"><strong>Part de voix&nbsp;<\/strong><\/h3>\n\n\n\n<p>Enfin, le <a href=\"https:\/\/brand24.com\/blog\/fr\/comment-mesurer-la-part-de-voix\/\"><strong>part de voix<\/strong><\/a>.<\/p>\n\n\n\n<p>La bataille principale se d\u00e9roule entre Boeing et Airbus, mais <strong>Boeing gagne<\/strong> avec :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>38% pour Airbus et 48% pour Boeing en termes de port\u00e9e<\/li>\n\n\n\n<li>41% pour Airbus et 47% pour Boeing en termes de Mention.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e2216561283&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e2216561283\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"376\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-share-pf-voice.png\" alt=\"\" class=\"wp-image-174196\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-share-pf-voice.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-share-pf-voice-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-share-pf-voice-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/boeing-competitors-share-pf-voice-248x93.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les concurrents de Boeing : Atteinte au fil du temps par Brand24.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Comparez votre part de voix !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=336\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p id=\"final-thoughts\"><strong>R\u00e9flexions finales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les principaux concurrents de Boeing dans le domaine de l'aviation commerciale en 2026 sont clairement <strong>Airbus<\/strong>, <strong>Comac<\/strong>, <strong>Embraer<\/strong>et <strong>Bombardier<\/strong>. Airbus est d\u00e9sormais le rival le plus direct et le plus dangereux, avec des lignes de produits presque identiques et une forte pr\u00e9sence mondiale.<\/li>\n\n\n\n<li>La surveillance des concurrents vous permet <strong>anticiper les \u00e9volutions du secteur, rep\u00e9rer les menaces \u00e9mergentes (comme Comac pour Boeing) et d\u00e9couvrir de nouvelles id\u00e9es pour votre strat\u00e9gie de marque.<\/strong>.<\/li>\n\n\n\n<li>Boeing jouit d'une grande visibilit\u00e9, d'une port\u00e9e mondiale et d'une pr\u00e9sence importante. Il domine le volume des conversations et reste en t\u00eate de liste dans le monde entier. Cependant, il est confront\u00e9 \u00e0 des probl\u00e8mes de <strong>baisse du sentiment<\/strong>surtout par rapport \u00e0 Airbus et Embraer.<\/li>\n\n\n\n<li><strong>Airbus rattrape rapidement son retard<\/strong>Ils font pression sur Boeing pour qu'il innove non seulement en mati\u00e8re de technologie de pointe, mais aussi en mati\u00e8re de communication et d'exp\u00e9rience client. Ils font pression sur Boeing pour qu'il innove non seulement dans les technologies de pointe, mais aussi dans la communication et l'exp\u00e9rience client.<\/li>\n<\/ul>\n\n\n\n<p>Vous voulez analyser vos concurrents de la m\u00eame mani\u00e8re ? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=336\" title=\"\">Commencez par un essai Brand24<\/a> et ne laissez pas les autres vous d\u00e9passer !<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les performances de Boeing par rapport \u00e0 ses principaux concurrents en 2026. De plus, obtenez des conseils sur la mani\u00e8re d'effectuer cette analyse pour votre marque.<\/p>","protected":false},"author":82,"featured_media":174171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144],"tags":[],"class_list":["post-174164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/174164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=174164"}],"version-history":[{"count":19,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/174164\/revisions"}],"predecessor-version":[{"id":179649,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/174164\/revisions\/179649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/174171"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=174164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=174164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=174164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}