{"id":174819,"date":"2025-06-03T10:31:03","date_gmt":"2025-06-03T08:31:03","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=174819"},"modified":"2026-01-07T12:28:08","modified_gmt":"2026-01-07T11:28:08","slug":"analyse-des-concurrents-youtube","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/youtube-competitor-analysis\/","title":{"rendered":"5 Easy Steps to YouTube Competitor Analysis in 2026 [GoPro Case Study]"},"content":{"rendered":"\n<p><strong>Be aware, YouTube competitor analysis might cause a jaw-dropping effect! Here&#8217;s a quick story: I always thought GoPro was the undisputed king of action cameras on YouTube. Imagine my surprise when I discovered that, in the last 3 months, DJI reached over twice as many YouTube users as GoPro (1.8 billion vs 806 million). That&#8217;s not just a shift in numbers; it&#8217;s a shift in influence. To understand why, I decided to take a closer look at their channels, audiences, and strategies.&nbsp;<\/strong><\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li>This article is a deep dive into&nbsp;<strong>YouTube competitor analysis<\/strong>&nbsp;\u2014 the process of uncovering what makes your rivals grow faster, reach wider, and engage deeper.<\/li>\n\n\n\n<li><strong><strong>After reading it, you will:<\/strong><\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Know<\/strong> what YouTube competitor analysis is<\/li>\n\n\n\n<li><strong>Understand<\/strong> why it&#8217;s essential for your channel&#8217;s growth<\/li>\n\n\n\n<li><strong>Learn practical skills<\/strong> on how to identify competitors and evaluate their content performance, SEO strategy, audience feedback &amp; preferences, and benchmarking<\/li>\n\n\n\n<li><strong>See how to use<\/strong> YouTube competitor analysis tools like <strong>YouTube Studio<\/strong>, <strong>Brand24<\/strong>, and <strong>VidIQ<\/strong><\/li>\n\n\n\n<li><strong>Get inspired<\/strong> by real-life GoPro case study<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">What is YouTube competitor analysis?<\/h2>\n\n\n\n<p>YouTube competitor analysis is&nbsp;<strong>the process of researching the performance of other channels in your niche to understand what makes them successful.&nbsp;<\/strong><\/p>\n\n\n\n<p>It aims to identify content gaps, overall YouTube strategy, strengths, weaknesses &amp; audience engagement metrics to inspire your future actions and gain a higher share in your niche.&nbsp;<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best YouTube competitor analysis tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=374\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whyneed\">Why do you need a YouTube competitor analysis?<\/h2>\n\n\n\n<p>YouTube is much more than just a content platform. It\u2019s a battleground for&nbsp;<strong>attention<\/strong>,&nbsp;<strong>authority<\/strong>, and&nbsp;<strong>influence<\/strong>.&nbsp;<\/p>\n\n\n\n<p>A well-designed (and executed)&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\">competitor analysis<\/a>&nbsp;helps you move from intuition to insight and gives you a clearer growth path.&nbsp;<\/p>\n\n\n\n<p><strong>Here&#8217;s why you need a YouTube competitor analysis:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It\u2019s not just about competitive content \u2014 it\u2019s about competitive brands.<\/strong><br>Your rivals might have totally different goals, positioning, or content strategies, but their actions can still reveal valuable insights you can adapt to your own context.<\/li>\n\n\n\n<li><strong>It helps you identify repeatable success patterns.<\/strong><br>By observing what works (and what doesn\u2019t) for others, you can save time, avoid costly mistakes, and conclude what can resonate with your shared audience.<\/li>\n\n\n\n<li><strong>It reveals content gaps and untapped opportunities.<\/strong><br>Whether it\u2019s a format your competitors overlook or a niche they haven\u2019t fully covered, in-depth analysis gives you the foundation to stand out and grow faster.<\/li>\n<\/ul>\n\n\n\n<p>In short, it\u2019s not about copying \u2014 it\u2019s about&nbsp;<strong>learning what works and using it to build a smarter, stronger&nbsp;<\/strong><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/youtube-marketing-strategy\/\"><strong>YouTube marketing strategy<\/strong><\/a><strong>&nbsp;that supports your business goals<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hosto\">How to analyze your competitors on YouTube in 5 Steps?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step1\">Step 1: Identify competitive YouTube channels<\/h3>\n\n\n\n<p>If you want to analyze YouTube competitors, you must start by finding them.&nbsp;<\/p>\n\n\n\n<p>The two most practical tactics are&#8230;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"usesearch\">Use YouTube search strategically<\/h4>\n\n\n\n<p>The first and most obvious way to discover competitors&#8217; channels is to use a YouTube search.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s do some practice to explain the whole concept better.&nbsp;<\/p>\n\n\n\n<p><strong>Imagine you&#8217;re a YouTube strategist for GoPro<\/strong>&nbsp;(if you&#8217;re unfamiliar with this company, GoPro is the world&#8217;s best-known brand for action cameras.&nbsp;<\/p>\n\n\n\n<p>GoPro&#8217;s YouTube (and social media) strategy focuses on showcasing its products in practice by publishing exciting, first-person videos captured by athletes, adventurers, and creators worldwide.&nbsp;<\/p>\n\n\n\n<p>These videos usually present dynamic perspectives on activities such as surfing monstrous waves, extreme skiing, skydiving, or mountain biking.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d162114fa30&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d162114fa30\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"761\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_gopro-1140x761.jpg\" alt=\"GoPro YouTube content\" class=\"wp-image-174851\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_gopro-1140x761.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_gopro-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_gopro-300x200.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_gopro-238x159.jpg 238w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_gopro.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Crazy shot from extreme MTB trail<\/figcaption><\/figure>\n\n\n\n<p>As a GoPro YouTube strategist, you aim to find similar creators and brands that use comparable content formats or appeal to similar audiences. And those who sell products similar to yours &#8211; action cameras.<\/p>\n\n\n\n<p>Therefore, you can list keywords people type into the YouTube search tab and split them into categories.&nbsp;<\/p>\n\n\n\n<p>For example, in the case of GoPro, there could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Activity keywords&nbsp;<\/strong>like &#8220;mountain biking POV&#8221; or &#8220;adventure travel vlog&#8221;<\/li>\n\n\n\n<li><strong>Gear-based keywords&nbsp;<\/strong>like &#8220;GoPro 12 alternatives&#8221; or &#8220;skiing action camera&#8221;.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d162114ff0d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d162114ff0d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"685\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_action_cameras-1140x685.jpg\" alt=\"YouTube competitor analysis YouTube search\" class=\"wp-image-174850\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_action_cameras-1140x685.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_action_cameras-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_action_cameras-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_action_cameras-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_action_cameras.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">YouTube search is a great starting point for researching keywords and competitors<\/figcaption><\/figure>\n\n\n\n<p>This method allows you to easily discover<strong>&nbsp;not only YouTube channels that operate in your niche, but also your competitive brands<\/strong>.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s worth visiting their channels and familiarizing yourself with their YouTube marketing strategies.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d162115034d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d162115034d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"751\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_dji_osmo-1140x751.jpg\" alt=\"YouTube competitor analysis - YouTube channel\" class=\"wp-image-174849\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_dji_osmo-1140x751.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_dji_osmo-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_dji_osmo-300x198.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_dji_osmo-241x159.jpg 241w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_dji_osmo.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Obviously, DJI Osmo channel is a direct YouTube competitor for GoPro<\/figcaption><\/figure>\n\n\n\n<p>By the way, if you need inspiration on&nbsp;<strong>which keywords to type in a YouTube search, go to YouTube Studio -&gt; Analytics -&gt; How viewers find your videos<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Now, set the traffic source to &#8220;YouTube search&#8221; and see your top keywords.&nbsp;<\/p>\n\n\n\n<p><strong>That&#8217;s a great starting point for your YouTube keyword research.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1621150774&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1621150774\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"506\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_yt_studio-1140x506.jpg\" alt=\"YouTube competitor analysis YouTube Studio\" class=\"wp-image-174848\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_yt_studio-1140x506.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_yt_studio-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_yt_studio-300x133.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_yt_studio-248x110.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_yt_studio.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">In YouTube Studio you can easily check which keywords bring you viewers<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best YouTube competitor analysis tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=374\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aiasssistanl\">Ask the AI assistant<\/h4>\n\n\n\n<p>The YouTube search method has one major disadvantage &#8211; it takes time. A lot of time.<\/p>\n\n\n\n<p>But there is a way to do the YouTube competitor research much faster. It&#8217;s the&nbsp;<strong>AI<\/strong>.<\/p>\n\n\n\n<p>Precisely speaking, the AI assistant that accesses your YouTube channel&#8217;s internal data.<\/p>\n\n\n\n<p>Just like the Brand24 AI Brand Assistant.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1621150e3e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1621150e3e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"862\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_brand_assistant-1140x862.jpg\" alt=\"brand24 ai brand assistant\" class=\"wp-image-174847\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_brand_assistant-1140x862.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_brand_assistant-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_brand_assistant-300x227.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_brand_assistant-210x159.jpg 210w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_brand_assistant.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Simply prompt about your competitive YouTube channels!<\/figcaption><\/figure>\n\n\n\n<p>Brand24 is a <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring tool\">media monitoring tool<\/a> that allows you to track and analyze public mentions from multiple online sources, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>YouTube<\/strong>&nbsp;(and other video platforms)<\/li>\n\n\n\n<li><strong>Social media<\/strong>&nbsp;(Facebook, Instagram, X, TikTok, LinkedIn, Bluesky, Telegram, and Twitch)<\/li>\n\n\n\n<li><strong>Non-social sources<\/strong>&nbsp;(news sites, blogs, podcasts, newsletters, review platforms, and other websites)<\/li>\n<\/ul>\n\n\n\n<p>One of its core features, the&nbsp;<strong>AI Brand Assistant<\/strong>, works like ChatGPT, but better.&nbsp;<\/p>\n\n\n\n<p>The upgrade is its&nbsp;<strong>access to special YouTube data<\/strong>&nbsp;&#8211; the volume of channel mentions, their reach, detailed sentiment, and much more.<\/p>\n\n\n\n<p><strong>The whole process is simple:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign up for a free 14-day Brand24 trial.<\/li>\n\n\n\n<li>Create a project for your brand or YouTube channel.<\/li>\n\n\n\n<li>Give a tool a few minutes to collect and analyze your&nbsp;<a href=\"https:\/\/brand24.com\/blog\/youtube-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube mentions<\/a>.<\/li>\n\n\n\n<li>Select the AI Brand Assistant tab and type your prompt, like &#8220;What are [your YouTube channel name] most important YouTube competitors?&#8221;<\/li>\n<\/ol>\n\n\n\n<p>And voila! The Brand Assistant will generate a ready-made list of top competitors for your YouTube channel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16211513e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16211513e3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"726\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_assistant_response-1140x726.jpg\" alt=\"YouTube competitor analysis - brand24 ai brand assistant\" class=\"wp-image-174846\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_assistant_response-1140x726.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_assistant_response-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_assistant_response-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_assistant_response-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_assistant_response.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">After a few seconds, you&#8217;ll get a full list of your YouTube competitors<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content\">Step 2: Examine their content performance<\/h3>\n\n\n\n<p>Let\u2019s make it clear &#8211; competitor analysis on YouTube isn\u2019t just about scrolling through their channels. You need to&nbsp;<strong>dig into what actually performs well and why it matters<\/strong>.<\/p>\n\n\n\n<p>That&#8217;s how you can&nbsp;<strong>spot patterns<\/strong>&nbsp;and&nbsp;<strong>set realistic benchmarks<\/strong>&nbsp;for your own content strategy.&nbsp;<\/p>\n\n\n\n<p>I&#8217;ll help you out with that.<\/p>\n\n\n\n<p><strong>Here&#8217;s a list of the top 10 questions you should ask to analyze YouTube competitors like a pro:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What are their top-performing videos about?<\/li>\n\n\n\n<li>What is the reach of their YouTube channels?<\/li>\n\n\n\n<li>How often do they publish new content?<\/li>\n\n\n\n<li>What video formats do they often use (tutorials, vlogs, reviews, etc.)?<\/li>\n\n\n\n<li>What content formats do they mostly use (regular videos or shorts)?<\/li>\n\n\n\n<li>At what time is their audience most active?<\/li>\n\n\n\n<li>What is their view count?<\/li>\n\n\n\n<li>How engaging is their comment section? Do they get meaningful interaction?<\/li>\n\n\n\n<li>Does their audience react positively or negatively?<\/li>\n\n\n\n<li>Do their thumbnails, titles, and branding feel cohesive and on point?<\/li>\n<\/ol>\n\n\n\n<p>Now, let&#8217;s do a&nbsp;<strong>real-life YouTube competitive analysis&nbsp;<\/strong>of one of GoPro&#8217;s direct YouTube niche competitors &#8211; Insta360.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1621151969&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1621151969\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"756\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_insta360-1140x756.jpg\" alt=\"insta360 YouTube channel\" class=\"wp-image-174845\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_insta360-1140x756.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_insta360-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_insta360-300x199.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_insta360-240x159.jpg 240w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_insta360.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insta360 &#8211; another significant YouTube competitor for GoPro<\/figcaption><\/figure>\n\n\n\n<p>We&#8217;ll walk through only three of these questions to avoid getting too wordy.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best YouTube competitor analysis tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=374\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"topperforming\">1. What are their top-performing videos about?<\/h4>\n\n\n\n<p>I visited the Insta360 YouTube channel and filtered the results by popularity to see their top videos.<\/p>\n\n\n\n<p>Their&nbsp;<strong>content strategy<\/strong>&nbsp;mixes product storytelling, influencer collaborations, teaser-driven hype, and product tutorials. Let&#8217;s stop on the last type for a while.<\/p>\n\n\n\n<p>The&nbsp;<strong>how-to videos are engaging and usually enjoy a long watch time<\/strong>, which is one of the key&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/youtube-metrics\/\">YouTube metrics<\/a>.&nbsp;<\/p>\n\n\n\n<p>Among the top 30 best-performing videos on the Insta360 channel, there are three how-to tutorials:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to film four epic stop-motion shots<\/li>\n\n\n\n<li>How to shoot travel videos with your phone&nbsp;<\/li>\n\n\n\n<li>How to use Insta360 AI editing in 3 minutes<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1621152094&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1621152094\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1097\" height=\"953\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_inst360_top_content.jpg\" alt=\"YouTube competitor analysis - insta360\" class=\"wp-image-174844\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_inst360_top_content.jpg 1097w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_inst360_top_content-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_inst360_top_content-300x261.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_inst360_top_content-183x159.jpg 183w\" sizes=\"auto, (max-width: 1097px) 100vw, 1097px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insta360&#8217;s channel is a mix of different content approaches<\/figcaption><\/figure>\n\n\n\n<p>Nice inspiration for the GoPro channel, which generally lacks such tutorials!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"reach\">2. What is the reach of their YouTube channel?<\/h4>\n\n\n\n<p>Next, let&#8217;s check the total reach of the Insta360 channel.&nbsp;<\/p>\n\n\n\n<p>This information helps&nbsp;<strong>illustrate the scale of the channel&#8217;s audience<\/strong>&nbsp;and the&nbsp;<strong>effectiveness of their video distribution<\/strong>.<\/p>\n\n\n\n<p>To do so, let&#8217;s visit the Brand24 analysis tab. It provides a quick overview of the most essential competitor insights.<\/p>\n\n\n\n<p>As we want to do only one YouTube channel analytics, we need to apply two filters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Author:&nbsp;<\/strong>Insta360<\/li>\n\n\n\n<li><strong>Domain:<\/strong>&nbsp;youtube.com<\/li>\n<\/ul>\n\n\n\n<p>The Overview section disclaims that Insta360&#8217;s video content on YouTube reached nearly 2.5 million users in 30 days (you can easily change the date range if needed!).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16211525b8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16211525b8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1167\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_analysis_overview-1140x1167.jpg\" alt=\"\" class=\"wp-image-174843\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_analysis_overview-1140x1167.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_analysis_overview-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_analysis_overview-300x307.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_analysis_overview-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_analysis_overview-155x159.jpg 155w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_analysis_overview.jpg 1172w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>I switched the view to the Mentions tab for more details. The chart presents the daily distribution of YouTube reach (green line).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16211529d3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16211529d3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"565\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_mentions_chart-1140x565.jpg\" alt=\"\" class=\"wp-image-174842\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_mentions_chart-1140x565.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_mentions_chart-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_mentions_chart-300x149.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_mentions_chart-248x123.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_mentions_chart.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>One thing that caught my attention was the&nbsp;<strong>spike in reach from May 19th<\/strong>.&nbsp;<\/p>\n\n\n\n<p>I decided to check what caused it using the&nbsp;<strong>Events Detector<\/strong>.<\/p>\n\n\n\n<p>In short, it is the AI-powered Brand24 feature that identifies anomalies (like the unexpected increase in reach), searches for the possible reason, and presents it in one or two essential sentences.<\/p>\n\n\n\n<p>The spike in the Insta360 channel&#8217;s reach was caused by&nbsp;<strong>a stunning video presenting a bullet time effect<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Another nice inspiration for GoPro&#8217;s YouTube strategy!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1621152e7f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1621152e7f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"697\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_events_detector-1140x697.jpg\" alt=\"\" class=\"wp-image-174841\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_events_detector-1140x697.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_events_detector-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_events_detector-300x184.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_events_detector-248x152.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_events_detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"viewcount\">3. What is their view count?<\/h4>\n\n\n\n<p>I was curious about the total view count of the Insta360 channel content in the last 30 days. How to discover it?<\/p>\n\n\n\n<p>I could have opened my calculator app, checked the video views for that period, and summed them up.&nbsp;<\/p>\n\n\n\n<p>Honestly? It would be like hammering nails with a kettle. <\/p>\n\n\n\n<p>You can do it (if your kettle is hard enough), but what&#8217;s the point if you have better tools?<\/p>\n\n\n\n<p>So, I decided to do it with&nbsp;<strong>VidIQ&nbsp;<\/strong>&#8211; one of the best YouTube&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/competitor-analysis-tools\/\">competitor analysis tools<\/a>.<\/p>\n\n\n\n<p>VidIQ allows you to&nbsp;<strong>select your competitor&#8217;s YouTube channel and check its key metrics<\/strong>, such as subscriber growth or &#8211; yes &#8211;&nbsp;<strong>video views<\/strong>.<\/p>\n\n\n\n<p>According to these performance data, Insta360&#8217;s YouTube content was viewed 4.1 million times. The channel&#8217;s performance seems to have slightly decreased compared to the previous month.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16211533f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16211533f0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"861\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_views-1140x861.jpg\" alt=\"\" class=\"wp-image-174840\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_views-1140x861.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_views-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_views-300x227.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_views-211x159.jpg 211w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_views.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>To have a clearer picture, I benchmarked GoPro and Insta360 video views on one chart.<\/p>\n\n\n\n<p>Obviously, the GoPro channel is doing better. But it can&#8217;t lose sight of its ambitious competitor videos!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1621153817&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1621153817\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"732\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_comparison-1140x732.jpg\" alt=\"\" class=\"wp-image-174839\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_comparison-1140x732.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_comparison-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_comparison-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_comparison.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">\n  For more insights into key performance indicators on YouTube, see my previous article: \n  <a href=\"https:\/\/brand24.com\/blog\/youtube-performance\/\" target=\"_blank\" rel=\"noopener\">How to Measure YouTube Performance?<\/a>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ytstprategy\">Step 3: Identify YouTube SEO strategy<\/h3>\n\n\n\n<p>There&#8217;s a myth that YouTube is the second-largest search engine in the World.&nbsp;<\/p>\n\n\n\n<p>Whereas it&#8217;s not entirely true (as YouTube is a part of the Google ecosystem),&nbsp;<strong>optimizing the textual elements of your YouTube content is important for boosting your YouTube visibility<\/strong>.<\/p>\n\n\n\n<p>And it&#8217;s not only about YouTube search because videos rank in Google search as well!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1621153c9a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1621153c9a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"889\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_google_Search-1140x889.jpg\" alt=\"\" class=\"wp-image-174838\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_google_Search-1140x889.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_google_Search-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_google_Search-300x234.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_google_Search-204x159.jpg 204w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_google_Search.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>\ud83d\udca1 Important notice<\/strong><br><br>The algorithms quickly change and become more and more intelligent. They understand synonyms and context much better than 1 or 2 years ago.&nbsp;<br><br>Therefore, <strong>today&#8217;s YouTube SEO<\/strong> is less about keyword stuffing and more about <strong>relevance<\/strong>, <strong>clarity<\/strong>, and <strong>user intent<\/strong>.<\/p>\n\n\n\n<p>Let&#8217;s quickly explore the most important things you should analyze to learn from your competitor YouTube SEO practices:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"titles\">Video titles<\/h4>\n\n\n\n<p>Look at how your competitors create their titles. Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do they use specific keywords like&nbsp;<em>\u201c360 action camera review\u201d<\/em>&nbsp;or&nbsp;<em>\u201cGoPro Hero12 unboxing\u201d<\/em>?<\/li>\n\n\n\n<li>Are their titles optimized for&nbsp;<strong>searchability<\/strong>,&nbsp;<strong>emotion<\/strong>, or&nbsp;<strong>curiosity<\/strong>?<\/li>\n\n\n\n<li>Do they include brand names, model identification, or use cases?<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>\ud83d\udca1 Tip<\/strong>: Use tools like TubeBuddy or VidIQ to see the keywords the titles rank for.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"descriptions\">Video descriptions<\/h4>\n\n\n\n<p>According to a Backlinko study, there&#8217;s no correlation between SEO keywords in descriptions and ranking positions. However, that doesn\u2019t mean you should ignore them.<\/p>\n\n\n\n<p>In fact, they serve&nbsp;<strong>two important purposes<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>They provide context for YouTube\u2019s algorithm<\/strong>, helping it better understand the content, especially when paired with spoken keywords and metadata.<\/li>\n\n\n\n<li><strong>They improve the viewer experience<\/strong>, offering summaries, timestamps, links to related content, or CTAs. All of these impact essential YouTube metrics such as watch time and engagement.<\/li>\n<\/ol>\n\n\n\n<p>When analyzing competitor descriptions, look at the structure, keyword placement, linking strategy, and other elements that capture your attention.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best YouTube competitor analysis tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=374\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"thumbnails\">Thumbnails<\/h4>\n\n\n\n<p>Thumbnails don\u2019t directly influence YouTube SEO in the traditional sense, but they play an<strong>&nbsp;important role in click-through rate (CTR)<\/strong>.<\/p>\n\n\n\n<p>When analyzing your competitors\u2019 thumbnails, ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are they using&nbsp;<strong>bold text<\/strong>&nbsp;or relying purely on visuals?<\/li>\n\n\n\n<li>Do they consistently feature&nbsp;<strong>faces, gear, or dynamic action shots<\/strong>?<\/li>\n\n\n\n<li>Do they use the same color palette, font, or layout?<\/li>\n\n\n\n<li>Do the thumbnails complement or repeat the video title?<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16211545bb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16211545bb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"773\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_video_description-1140x773.jpg\" alt=\"\" class=\"wp-image-174837\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_video_description-1140x773.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_video_description-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_video_description-300x204.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_video_description-234x159.jpg 234w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_video_description.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audience\">Step 4: Learn about their audience<\/h3>\n\n\n\n<p>Imagine the target audience as a campfire circle.<\/p>\n\n\n\n<p>Each competitor&#8217;s YouTube channel is like a different campfire burning in the digital wilderness.<\/p>\n\n\n\n<p>Around each fire sits a tribe &#8211; a community built on stories, values, and shared interests.<\/p>\n\n\n\n<p>Your job is to quietly approach these circles, listen to what people talk about, and observe what keeps them warm and makes them come back.<\/p>\n\n\n\n<p>The question is &#8211; how can you do it in practice? Well, there are two ways:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ytstudio\">YouTube Studio<\/h4>\n\n\n\n<p><strong>The native YouTube analytics&nbsp;<\/strong>allows you to discover both the&nbsp;<strong>competitors&#8217; channels that your audience watches<\/strong>and the&nbsp;<strong>competitor videos they watch<\/strong>.<\/p>\n\n\n\n<p>There&#8217;s one problem with that feature.&nbsp;<\/p>\n\n\n\n<p>If your channel is&nbsp;<strong>too small or doesn\u2019t yet have enough traffic<\/strong>, YouTube won\u2019t display this data. You\u2019ll see a message like&nbsp;<em>\u201cNot enough viewer data to show this report.\u201d<\/em><\/p>\n\n\n\n<p>That could be frustrating, especially when you\u2019re just starting and need insights the most.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1621154b82&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1621154b82\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_yt_studio_error-1140x630.jpg\" alt=\"\" class=\"wp-image-174836\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_yt_studio_error-1140x630.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_yt_studio_error-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_yt_studio_error-300x166.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_yt_studio_error-248x137.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_yt_studio_error.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>But don\u2019t worry \u2014 there\u2019s a second, unlimited way to gather valuable audience intelligence.<\/p>\n\n\n\n<p>Fortunately, there is a way to uncover other channels&#8217; audience insights.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"brand24\">Brand24&#8217;s media monitoring<\/h4>\n\n\n\n<p>As I described before, Brand24 is a <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a> tool that tracks and analyzes brand mentions all over the web &#8211; including YouTube.<\/p>\n\n\n\n<p>The tool offers<strong> a bunch of features<\/strong> that can <strong>reveal a lot of handy insights about your YouTube competitors&#8217; audience preferences<\/strong>.<\/p>\n\n\n\n<p>The best way is to show them to you in practice!&nbsp;<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 in practice!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=374\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>I&#8217;ll go back to our GoPro example and analyze Insta360&#8217;s (GoPro&#8217;s competitor) YouTube presence. We&#8217;ll target four questions regarding its audience.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>What do they talk about?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The Brand24 <strong>Topic Analysis <\/strong>is an AI-powered feature that clusters discussion threads into common topics. This allows you to discover which issues dominate the campfire conversations.<\/p>\n\n\n\n<p>Insta360&#8217;s audience engagement centers on action cams technology, travel &amp; outdoor activities, and motorcycle lifestyle.<\/p>\n\n\n\n<p>The last one is the most concrete example, so it would be a good idea to examine whether GoPro could exploit this topic more.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16211553c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16211553c6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"577\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_topic_analysis-1140x577.jpg\" alt=\"\" class=\"wp-image-174835\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_topic_analysis-1140x577.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_topic_analysis-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_topic_analysis-300x152.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_topic_analysis-248x125.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_ai_topic_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>When is the Insta360 audience most active?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Here, we&#8217;ll use the <strong>Hot Hours<\/strong> feature.<\/p>\n\n\n\n<p>It&#8217;s a simple matrix presenting&nbsp;<strong>the days and times when YouTube discussions about your competitor&#8217;s brand peak<\/strong>.<\/p>\n\n\n\n<p>Think of it as a heatmap of the campfire\u2019s flames, showing you exactly when the tribe gathers most intensely.<\/p>\n\n\n\n<p>As you can see, the Insta360 audience interactions mostly occur on weekday afternoons.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16211558ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16211558ab\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"499\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_hot_hours-1140x499.jpg\" alt=\"\" class=\"wp-image-174834\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_hot_hours-1140x499.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_hot_hours-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_hot_hours-300x131.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_hot_hours-248x109.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_hot_hours.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Further read:&nbsp;<a href=\"https:\/\/brand24.com\/blog\/best-time-to-post-on-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is the best time to post on YouTube?<\/a><\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>What emotions do they express?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Here we\u2019ll turn to&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">sentiment analysis<\/a>, another powerful feature of Brand24.&nbsp;<\/p>\n\n\n\n<p>It detects whether people talk about the brand in a&nbsp;<strong>positive<\/strong>,&nbsp;<strong>neutral<\/strong>, or&nbsp;<strong>negative<\/strong>&nbsp;tone.&nbsp;<\/p>\n\n\n\n<p>This way, you can discover both the big picture of your YouTube competitor sentiment and granular mentions that triggered (dis)satisfaction.<\/p>\n\n\n\n<p>In the case of Insta360, their overall sentiment is definitely positive. The slight spikes point at the days when the new videos were published.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1621155d3c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1621155d3c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"568\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_sentiment_analysis-1140x568.jpg\" alt=\"\" class=\"wp-image-174833\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_sentiment_analysis-1140x568.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_sentiment_analysis-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_sentiment_analysis-300x150.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_sentiment_analysis-248x124.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_sentiment_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Where are their viewers from?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Knowing the geographical distribution of your competitor\u2019s audience gives you a powerful edge.&nbsp;<\/p>\n\n\n\n<p>You can&nbsp;<strong>tailor your content, publishing schedule, and campaign messaging<\/strong>&nbsp;to resonate better with specific regions.<\/p>\n\n\n\n<p>In practice, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publish content during your top locations&#8217; peak engagement hours<\/li>\n\n\n\n<li>Collaborate with regional influencers<\/li>\n\n\n\n<li>Highlight product use cases relevant to those locations.<\/li>\n<\/ul>\n\n\n\n<p>Here, we\u2019ll use Brand24&#8217;s&nbsp;<strong>Geo Analysis feature.<\/strong><\/p>\n\n\n\n<p>As you can see, in terms of reach, Insta360 targets high-populated countries like the US, India, Germany, France, the UK, and Spain.<\/p>\n\n\n\n<p>These densely populated regions represent highly engaged tech-savvy communities, often active in content creation, travel, and outdoor activities.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1621156297&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1621156297\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"642\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_geo_analysis-1140x642.jpg\" alt=\"\" class=\"wp-image-174832\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_geo_analysis-1140x642.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_geo_analysis-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_geo_analysis-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_geo_analysis-248x140.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_geo_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Do your own Geo Analysis with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=374\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"benchmark\">Step 5: Benchmark with competitors<\/h3>\n\n\n\n<p>Last but not least, you should benchmark your YouTube performance with your direct competitors.&nbsp;<\/p>\n\n\n\n<p>Seriously \u2014 it may seem obvious, but too many creators look only inward and ignore what\u2019s happening around them.&nbsp;<\/p>\n\n\n\n<p>Benchmarking helps you <strong>gain valuable insights and put your numbers in context<\/strong>: are your views, engagement, sentiment, or subscriber growth really impressive? Or just average for your niche?<\/p>\n\n\n\n<p>We&#8217;ll do it using two familiar tools:&nbsp;<strong>Brand24<\/strong>&nbsp;and&nbsp;<strong>VidIQ<\/strong>.<\/p>\n\n\n\n<p>Below, you can see the Compare Project table from the Brand24 dashboard. There are a couple of interesting conclusions from May 2025:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DJI&#8217;s<\/strong>&nbsp;YouTube presence is&nbsp;<strong>twice as high as GoPro&#8217;s<\/strong>&nbsp;and&nbsp;<strong>3 times higher than Insta360&#8217;s<\/strong><\/li>\n\n\n\n<li><strong>DJI&#8217;s<\/strong>&nbsp;YouTube reach (390 million) is&nbsp;<strong>higher than its two major competitors&#8217; combined<\/strong>&nbsp;(361 million)<\/li>\n\n\n\n<li><strong>Insta360&#8217;s<\/strong>&nbsp;YouTube channel and video analytics reveal that it&nbsp;<strong>enjoys the most positive sentiment<\/strong>&nbsp;in its direct competitive landscape<\/li>\n\n\n\n<li><strong>GoPro does not overcome its current key competitors in any category (sic!)<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16211569f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16211569f6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"646\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_compare_projects.jpg\" alt=\"\" class=\"wp-image-174831\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_compare_projects.jpg 1078w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_compare_projects-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_compare_projects-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_compare_projects-248x149.jpg 248w\" sizes=\"auto, (max-width: 1078px) 100vw, 1078px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>DJI&#8217;s dominance is even more visible when we look at the&nbsp;<a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"share of voice\">share of voice<\/a>&nbsp;charts.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1621156e04&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1621156e04\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"453\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_share_of_voice-1140x453.jpg\" alt=\"\" class=\"wp-image-174830\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_share_of_voice-1140x453.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_share_of_voice-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_share_of_voice-300x119.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_share_of_voice-248x99.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_brand24_share_of_voice.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>The VidiQ competitive insights confirm how mighty DJI&#8217;s YouTube presence is. Within a month, GoPro videos were watched 7.5 million times.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, DJI&#8217;s content was watched&nbsp;<strong>10 times more!<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d162115723a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d162115723a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"407\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_benchmarking-1140x407.jpg\" alt=\"\" class=\"wp-image-174829\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_benchmarking-1140x407.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_benchmarking-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_benchmarking-300x107.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_benchmarking-248x88.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_benchmarking.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>A quick glance at the Compare Performance bar chart reveals that calling this situation &#8220;a domination&#8221; is wrong.<\/p>\n\n\n\n<p><strong>It&#8217;s pure supremacy.&nbsp;<\/strong><\/p>\n\n\n\n<p>And it doesn&#8217;t really matter which YouTube metrics you will check.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1621157672&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1621157672\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"709\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_chart-1140x709.jpg\" alt=\"\" class=\"wp-image-174828\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_chart-1140x709.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_chart-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_chart-300x187.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_chart-248x154.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/youtube_competitor_analysis_vidiq_chart.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best YouTube competitor analysis tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=374\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Competitor analysis on YouTube gives you clear direction. It helps you uncover what works for others so you can make smarter content decisions.&nbsp;<\/p>\n\n\n\n<p>Studying your rivals&#8217; channels, video formats, publishing schedules, and top-performing content lets you spot patterns and missed opportunities.&nbsp;<\/p>\n\n\n\n<p>By understanding their SEO strategies and audience preferences, you can learn how to position your own brand better.&nbsp;<\/p>\n\n\n\n<p>Tools like YouTube Studio and VidIQ offer detailed performance insights, while Brand24 gives you a broader look at audience sentiment, discussion trends, and reach.&nbsp;<\/p>\n\n\n\n<p>Using Brand24&#8217;s <a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Brand Assistant\">AI Brand Assistant<\/a>, you can quickly list top competitors and see when and where their fans are most engaged.&nbsp;<\/p>\n\n\n\n<p>Benchmarking your performance against others shows whether you&#8217;re leading, keeping pace, or falling behind.&nbsp;<\/p>\n\n\n\n<p>With this data-driven approach, you can upgrade your YouTube strategy and grow more effectively.&nbsp;<\/p>\n\n\n\n<p>And without time-wasting guesswork.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Successful YouTube creators understand that their work doesn&#8217;t end on the platform &#8211; they must keep an eye on the bigger picture<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/youtube-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube monitoring<\/a>&nbsp;your niche helps you keep pace with fast-changing trends.<\/li>\n\n\n\n<li>AI tools like Brand24 AI Brand Assistant save time and reveal insights you might miss on your own.<\/li>\n\n\n\n<li>Positive sentiment can be as valuable as high view counts.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/use-case\/competitive-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Competitive analysis<\/a> is not about copying but about evolving your strategy.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=374\" title=\"Start a Brand24 free 14-day trial\">Start a Brand24 free 14-day trial<\/a> to discover &amp; analyze your YouTube competitors!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L'analyse de la concurrence sur YouTube est essentielle pour d\u00e9velopper judicieusement votre cha\u00eene. Elle combine un ensemble de techniques et d'outils qui rendent l'ensemble du processus bien ordonn\u00e9.<\/p>","protected":false},"author":83,"featured_media":174852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-174819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/174819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=174819"}],"version-history":[{"count":17,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/174819\/revisions"}],"predecessor-version":[{"id":180260,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/174819\/revisions\/180260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/174852"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=174819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=174819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=174819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}