{"id":175317,"date":"2025-06-30T15:31:48","date_gmt":"2025-06-30T13:31:48","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=175317"},"modified":"2026-04-13T14:21:17","modified_gmt":"2026-04-13T12:21:17","slug":"analyse-tiktok","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/tiktok-analytics\/","title":{"rendered":"Comment consulter les statistiques TikTok ? Guide complet pour 2026"},"content":{"rendered":"<p>La pr\u00e9sence de Duolingo sur TikTok est difficile \u00e0 manquer avec 2 993 mention, 206M de port\u00e9e et un sentiment positif croissant au cours des 30 derniers jours. La marque reste pertinente sur les m\u00e9dias sociaux en suivant ce qui importe le plus \u00e0 son public et en rejoignant les tendances virales. Souhaitez-vous obtenir des r\u00e9sultats similaires ? Dans ce guide, vous apprendrez comment consulter les analyses sur TikTok, quels indicateurs regarder et comment les utiliser pour d\u00e9velopper votre marque sur TikTok, \u00e9tape par \u00e9tape !<\/p>\n\n\n\n<p>C'est parti !<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><strong>R\u00e9sum\u00e9 rapide :<\/strong><br><br>- L'analyse TikTok est le processus de collecte, d'interpr\u00e9tation et d'utilisation des donn\u00e9es issues de vos activit\u00e9s sur TikTok afin de mieux comprendre comment votre contenu interagit avec votre public.<br><br>- Si vous d\u00e9veloppez la reconnaissance de votre marque ou si vous cherchez \u00e0 accro\u00eetre votre pr\u00e9sence sur cette plateforme, l'analyse est un outil cl\u00e9 pour soutenir une strat\u00e9gie r\u00e9ussie.<br><br>- TikTok propose des analyses de base dans l'application, mais pour une analyse plus d\u00e9taill\u00e9e, utilisez un outil avanc\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"guide\"><strong>Analyses TikTok : guide complet pour 202<\/strong>6<\/h2>\n\n\n\n<p>TikTok analytics est une <a href=\"https:\/\/brand24.com\/blog\/fr\/guide-danalyse-des-medias-sociaux\/\">analyse des m\u00e9dias sociaux<\/a> montrer vos vid\u00e9os et les performances de votre profil. Il recueille diverses donn\u00e9es et les pr\u00e9sente sous une forme facile \u00e0 dig\u00e9rer.<\/p>\n\n\n\n<p>Il vous aide \u00e0 cr\u00e9er un meilleur contenu, \u00e0 attirer plus de spectateurs et \u00e0 d\u00e9velopper votre marque.<\/p>\n\n\n\n<p>C'est comme une carte qui vous montre o\u00f9 aller pour r\u00e9ussir sur TikTok.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">V\u00e9rifiez vos analyses TikTok !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Les analyses TikTok r\u00e9pondent \u00e0 des questions cruciales concernant vos performances. <\/p>\n\n\n\n<p>Par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combien de personnes ont regard\u00e9 vos vid\u00e9os ?<\/li>\n\n\n\n<li>Combien de personnes les ont aim\u00e9es, comment\u00e9es ou partag\u00e9es ?<\/li>\n\n\n\n<li>Qui participe \u00e0 vos vid\u00e9os en direct ?<\/li>\n\n\n\n<li>Quand les gens sont-ils le plus susceptibles de regarder votre contenu ?<\/li>\n\n\n\n<li>Qui sont vos t\u00e9l\u00e9spectateurs ? De quel pays proviennent-ils ? Quel \u00e2ge ont-ils ?<\/li>\n\n\n\n<li>Quelles sont les vid\u00e9os les plus populaires ?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-access-tiktok-analytics\"><strong>Comment acc\u00e9der aux donn\u00e9es analytiques de TikTok ?<\/strong><\/h3>\n\n\n\n<p>C'est en fait assez simple. En fonction des informations que vous recherchez, vous aurez besoin d'un logiciel plus avanc\u00e9. <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-decoute-sociale\/\">outil d'\u00e9coute sociale<\/a> ou simplement des analyses de base dans l'application.<\/p>\n\n\n\n<p>Les analyses de TikTok dans l'application se concentrent sur votre propre contenu et vos propres followers.&nbsp;<\/p>\n\n\n\n<p>Ils n'incluent pas les autres utilisateurs de TikTok qui vous mentioning ou l'analyse de la fa\u00e7on dont ce contenu se propage en ligne sur d'autres plateformes de m\u00e9dias sociaux.<\/p>\n\n\n\n<p>De plus, il ne couvrira malheureusement aucune<a href=\"https:\/\/brand24.com\/fr\/analyse-des-hashtags\/\"> analyse des hashtags<\/a>. C'est aussi une chose pour laquelle vous avez besoin d'un outil externe.<\/p>\n\n\n\n<p id=\"how-to-find-tiktok-analytics-within-the-tool\"><strong>Comment trouver les analyses TikTok dans l'outil ?<\/strong><\/p>\n\n\n\n<p><strong>\u00c9tape 1 :<\/strong> Passez \u00e0 un compte professionnel TikTok si vous souhaitez mener des campagnes payantes et les analyser (mais ce n'est pas n\u00e9cessaire pour acc\u00e9der aux analyses non payantes).<\/p>\n\n\n\n<p><strong>\u00c9tape 2 :<\/strong> Une fois que vous avez votre compte professionnel, cliquez sur le menu en haut \u00e0 droite et allez \u00e0 \"Business Suite\" ou, si vous n'avez pas chang\u00e9, \"TikTok Studio\" et ensuite &gt; \"Analytics\"<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60c3df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60c3df\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one.png\" alt=\"Analyses TikTok : Comment les trouver ?\" class=\"wp-image-175319\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one.png 323w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one-300x464.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one-103x159.png 103w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyses TikTok : Comment les trouver ?<\/figcaption><\/figure>\n\n\n\n<p><strong>\u00c9tape 3 : <\/strong>Vous \u00eates pr\u00eat \u00e0 partir. Parcourir<strong> <\/strong>les analyses et obtenir des informations sur TikTok !<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60c812&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60c812\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two.png\" alt=\"TikTok analytics : TikTok Studio ou Business Suite.\" class=\"wp-image-175320\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two.png 690w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two-300x217.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two-219x159.png 219w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok analytics : TikTok Studio ou Business Suite.<\/figcaption><\/figure>\n\n\n\n<p>Il y a beaucoup de choses \u00e0 voir, alors laissez-moi vous guider bri\u00e8vement \u00e0 travers les cl\u00e9s. <a href=\"https:\/\/brand24.com\/blog\/fr\/tiktok-metrics\/\">Mesures TikTok<\/a> vous pouvez l'analyser.<\/p>\n\n\n\n<p id=\"what-tiktok-metrics-does-the-analytics-tab-cover\"><strong>Quels sont les indicateurs de TikTok couverts par l'onglet \"Analyse\" ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dur\u00e9e moyenne de la montre<\/li>\n\n\n\n<li>Vues vid\u00e9o<\/li>\n\n\n\n<li>Impressions - likes, commentaires, partages<\/li>\n\n\n\n<li>Informations sur les suiveurs - Combien de suiveurs avez-vous actuellement ? Combien de nouveaux adeptes ? Comment \u00e9volue la croissance du nombre de followers ?<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60ccd2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60ccd2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics.png\" alt=\"Analyse de TikTok : Nombre de followers du profil TikTok.\" class=\"wp-image-175321\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics.png 377w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics-300x398.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics-120x159.png 120w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse de TikTok : Nombre de followers du profil TikTok.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Donn\u00e9es d\u00e9mographiques sur les adeptes - sexe, \u00e2ge, lieu et heures les plus actives<\/li>\n\n\n\n<li>Donn\u00e9es d\u00e9mographiques sur les spectateurs de vid\u00e9os - sexe, \u00e2ge, lieu et heures les plus actives<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60d129&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60d129\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location.png\" alt=\"Analyse TikTok : Adaptez votre strat\u00e9gie de contenu en fonction des caract\u00e9ristiques d\u00e9mographiques des spectateurs.\" class=\"wp-image-175323\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location.png 494w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-300x304.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-157x159.png 157w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyses TikTok : Adaptez votre strat\u00e9gie de contenu en fonction des caract\u00e9ristiques d\u00e9mographiques des spectateurs.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visites et clics sur le profil TikTok<\/li>\n\n\n\n<li>Analyse des vid\u00e9os \u00e0 la mode<\/li>\n\n\n\n<li>Source de trafic - For You page, sound, search, following<\/li>\n\n\n\n<li>Aper\u00e7u des requ\u00eates de recherche<\/li>\n<\/ul>\n\n\n\n<p>De plus, il est possible de filtrer ces informations par p\u00e9riode de temps et d'obtenir l'analyse d'un message sp\u00e9cifique.<\/p>\n\n\n\n<p>Et d\u00e9couvrez ce que les utilisateurs de TikTok qui ont regard\u00e9 vos vid\u00e9os ont \u00e9galement aim\u00e9 :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60d5b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60d5b7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo.png\" alt=\"Outils de cr\u00e9ation : Trouvez des id\u00e9es pour vos futures publications sur les m\u00e9dias sociaux en vous basant sur l&#039;analyse de ce que vos t\u00e9l\u00e9spectateurs ont \u00e9galement regard\u00e9. \" class=\"wp-image-175324\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo.png 372w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo-300x403.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo-118x159.png 118w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Outils de cr\u00e9ation : Trouvez des id\u00e9es pour vos futures publications sur les m\u00e9dias sociaux en vous basant sur l'analyse de ce que vos t\u00e9l\u00e9spectateurs ont \u00e9galement regard\u00e9.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-see-video-analytics-on-tiktok\"><strong>Comment afficher les analyses vid\u00e9o sur TikTok ?<\/strong><\/h3>\n\n\n\n<p>L'analyse des performances d'une vid\u00e9o sp\u00e9cifique est une fonction int\u00e9ressante \u00e0 essayer.<\/p>\n\n\n\n<p>Elle peut vous aider \u00e0 tirer des conclusions utiles sur les raisons pour lesquelles la vid\u00e9o est devenue virale ou n'a pas eu le succ\u00e8s escompt\u00e9.<\/p>\n\n\n\n<p><strong>Comment y acc\u00e9der ?<\/strong><\/p>\n\n\n\n<p><strong>\u00c9tape 1 : <\/strong>Allez dans TikTok Studio &gt; TikTok analytics et passez \u00e0 l'onglet \"Contenu\".<\/p>\n\n\n\n<p><strong>\u00c9tape 2 : <\/strong>Cliquez sur le message que vous souhaitez analyser.<\/p>\n\n\n\n<p><strong>\u00c9tape 3 :<\/strong> Analysez les donn\u00e9es analytiques approfondies de votre article !<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60da8f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60da8f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview.png\" alt=\"V\u00e9rifiez le taux d&#039;engagement de votre post TikTok.\" class=\"wp-image-175325\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview.png 257w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview-6x12.png 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview-82x159.png 82w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">V\u00e9rifiez le taux d'engagement de votre post TikTok.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Surveillez vos performances sur TikTok en temps r\u00e9el !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Vous y trouverez des informations d\u00e9taill\u00e9es sur les sujets suivants<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nombre de vues de la vid\u00e9o et personnes qui l'ont regard\u00e9e<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60e128&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60e128\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"368\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics.png\" alt=\"V\u00e9rifiez les donn\u00e9es d\u00e9mographiques des spectateurs de votre vid\u00e9o TikTok.\" class=\"wp-image-175326\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics.png 368w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics-300x408.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics-117x159.png 117w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">V\u00e9rifiez les donn\u00e9es d\u00e9mographiques des spectateurs de votre vid\u00e9o TikTok.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quand la plupart des gens l'ont aim\u00e9<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60e531&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60e531\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"386\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes.png\" alt=\"V\u00e9rifiez quand les internautes ont aim\u00e9 vos meilleurs articles.\" class=\"wp-image-175327\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes.png 386w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes-300x389.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes-123x159.png 123w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">V\u00e9rifiez quand les internautes ont aim\u00e9 vos meilleurs articles.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le taux de r\u00e9tention<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60e96a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60e96a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"313\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate.png\" alt=\"Analyser le taux de r\u00e9tention pour la croissance la plus rapide.\" class=\"wp-image-175328\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate.png 313w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate-300x479.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate-100x159.png 100w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyser le taux de r\u00e9tention pour la croissance la plus rapide.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quelle \u00e9tait la dur\u00e9e totale de la montre ?<\/li>\n\n\n\n<li>Quels sont les mots les plus populaires dans les commentaires ?<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60ed93&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60ed93\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments.png\" alt=\"Analyse de l&#039;activit\u00e9 des adeptes : Mots les plus utilis\u00e9s dans les commentaires.\" class=\"wp-image-175329\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments.png 625w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments-199x159.png 199w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyse de l'activit\u00e9 des adeptes : Mots les plus utilis\u00e9s dans les commentaires.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"where-to-find-tiktok-audience-analytics\"><strong>O\u00f9 trouver les analyses d'audience de TikTok ?<\/strong><\/h3>\n\n\n\n<p>TikTok analytics divise vos donn\u00e9es d'audience en deux cat\u00e9gories : <strong>t\u00e9l\u00e9spectateurs <\/strong>et<strong> suiveurs<\/strong>.<\/p>\n\n\n\n<p>Cela peut vous permettre de savoir si les personnes qui vous suivent diff\u00e8rent de celles qui se contentent de regarder votre contenu. Ces informations peuvent vous aider \u00e0 mieux adapter votre public cible et \u00e0 comprendre r\u00e9ellement ses besoins.<\/p>\n\n\n\n<p>Comment trouver les donn\u00e9es analytiques de TikTok concernant les spectateurs et les adeptes ?<\/p>\n\n\n\n<p><strong>\u00c9tape 1 : <\/strong>Une fois de plus, allez dans le menu en haut \u00e0 droite de votre compte TikTok &gt; \"TikTok Studio\" &gt; \"Analytics\"<\/p>\n\n\n\n<p><strong>\u00c9tape 2 :<\/strong> Passez \u00e0 l'une ou l'autre des options suivantes <strong>T\u00e9l\u00e9spectateurs<\/strong> ou <strong>Suiveurs<\/strong> en fonction du groupe que vous souhaitez analyser<\/p>\n\n\n\n<p><strong>\u00c9tape 3 :<\/strong> Analysez les donn\u00e9es !<\/p>\n\n\n\n<p>Vous avez acc\u00e8s \u00e0 diff\u00e9rents indicateurs pour les vid\u00e9os vues et \u00e0 diff\u00e9rents indicateurs pour les personnes qui suivent le profil TikTok.<\/p>\n\n\n\n<p>De quel type ?<\/p>\n\n\n\n<p><strong>L'onglet Visionneuses TikTok comprend<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nombre de t\u00e9l\u00e9spectateurs au fil du temps<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60f2c7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60f2c7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics.png\" alt=\"V\u00e9rifiez le nombre de vos visiteurs.\" class=\"wp-image-175330\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics.png 416w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics-300x361.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics-132x159.png 132w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">V\u00e9rifiez le nombre de vos visiteurs.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Donn\u00e9es d\u00e9mographiques sur les t\u00e9l\u00e9spectateurs<\/li>\n\n\n\n<li>Des cr\u00e9ateurs que vos t\u00e9l\u00e9spectateurs ont \u00e9galement regard\u00e9s<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60f6dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60f6dc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis.png\" alt=\"Trouvez des id\u00e9es pour votre compte TikTok en vous basant sur ce que les autres cr\u00e9ateurs regardent.\" class=\"wp-image-175331\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis-248x107.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Trouvez des id\u00e9es pour votre compte TikTok en vous basant sur ce que les autres cr\u00e9ateurs regardent.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posts que vos spectateurs ont \u00e9galement regard\u00e9s<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60fb1b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60fb1b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched.png\" alt=\"V\u00e9rifiez les messages que vos visiteurs ont \u00e9galement consult\u00e9s.\" class=\"wp-image-175332\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched-7x12.png 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched-95x159.png 95w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">V\u00e9rifiez les messages que vos visiteurs ont \u00e9galement consult\u00e9s.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Heures les plus actives de vos t\u00e9l\u00e9spectateurs<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a60ff4e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a60ff4e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times.png\" alt=\"Savoir quand poster sur TikTok.\" class=\"wp-image-175333\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times.png 518w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times-300x290.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times-165x159.png 165w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Savoir quand poster sur TikTok.<\/figcaption><\/figure>\n\n\n\n<p><strong>L'onglet Followers de TikTok comprend<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Onglet \"Vue d'ensemble\", incluant la croissance du nombre de followers<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a61038d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a61038d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview.png\" alt=\"Suivre l&#039;activit\u00e9 des followers.\" class=\"wp-image-175334\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview.png 492w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-300x305.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-156x159.png 156w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Suivre l'activit\u00e9 des followers.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Donn\u00e9es d\u00e9mographiques sur les suiveurs (\u00e2ge, lieu, sexe)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a61079f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a61079f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1.png\" alt=\"V\u00e9rifiez qui sont les personnes qui vous suivent.\" class=\"wp-image-175335\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1.png 522w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1-300x287.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1-166x159.png 166w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">V\u00e9rifiez qui sont les personnes qui vous suivent.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Moments d'activit\u00e9 les plus fr\u00e9quents de vos suiveurs<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a610be1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a610be1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times.png\" alt=\"Sachez quand vos followers sont les plus actifs sur TikTok.\" class=\"wp-image-175336\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times.png 527w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times-300x285.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times-168x159.png 168w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sachez quand vos followers sont les plus actifs sur TikTok.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"does-tiktok-have-advanced-analytics\"><strong>TikTok dispose-t-il d'outils d'analyse avanc\u00e9s ?<\/strong><\/h2>\n\n\n\n<p>Alors que TikTok offre une gamme assez d\u00e9cente d'analyses in-app utiles pour les propri\u00e9taires de petites entreprises, couvrant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vues de la vid\u00e9o<\/li>\n\n\n\n<li>mesures de l'engagement<\/li>\n\n\n\n<li>donn\u00e9es d\u00e9mographiques de l'audience<\/li>\n\n\n\n<li>et les tendances des adeptes<\/li>\n<\/ul>\n\n\n\n<p>Mais... <strong>Est-ce suffisant pour une marque en croissance ou une \u00e9quipe marketing d'entreprise ?<\/strong><\/p>\n\n\n\n<p><strong>Pas vraiment.<\/strong><\/p>\n\n\n\n<p>Elle n'est pas encore \u00e0 la hauteur des besoins des grandes marques ou des sp\u00e9cialistes du marketing ax\u00e9s sur les donn\u00e9es.<\/p>\n\n\n\n<p>Les donn\u00e9es analytiques natives n'apparaissent pas :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comparaison de votre marque avec celle de vos concurrents<\/li>\n\n\n\n<li>Ce que pense votre public de votre contenu<\/li>\n\n\n\n<li>Lorsque votre marque est mentioned en dehors de vos propres messages.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comparaison avec les concurrents !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" style=\"border-radius:6px;background-color:#778ced\">Commencez l'essai !<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>De plus, TikTok ne vous indique pas les <a href=\"https:\/\/brand24.com\/blog\/fr\/meilleur-moment-pour-poster-sur-tiktok\/\">meilleur moment pour poster<\/a> sur la base de tendances plus larges. Il ne montre que l'activit\u00e9 des personnes qui vous suivent et de celles qui vous regardent.<\/p>\n\n\n\n<p>C'est l\u00e0 que des outils comme le Brand24 interviennent, avec des caract\u00e9ristiques telles que <strong>Heures chaudes<\/strong>qui vous aident \u00e0 d\u00e9terminer les heures de publication les plus optimales en fonction de l'activit\u00e9 de tous les utilisateurs.<\/p>\n\n\n\n<p>Bien s\u00fbr, il s'agit toujours d'une estimation, mais elle inclut davantage de donn\u00e9es et de personnes int\u00e9ress\u00e9es par le contenu sp\u00e9cifique mais qui ne vous suivent pas n\u00e9cessairement ou ne vous regardent pas.<\/p>\n\n\n\n<p>Voici l'analyse du meilleur moment pour publier un article sur le Met Gala :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a61145a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a61145a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"335\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24.png\" alt=\"Quand poster sur TikTok ? V\u00e9rifiez en utilisant l&#039;onglet Heures chaudes de Brand24.\" class=\"wp-image-175337\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24-300x101.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Onglet Heures chaudes de Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Vous souhaitez conna\u00eetre d'autres astuces utiles pour TikTok ? <a href=\"https:\/\/brand24.com\/blog\/fr\/conseils-de-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"\">D\u00e9couvrez ces 17 astuces TikTok qui changent la donne.<\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Savoir quand poster sur TikTok !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Alors, si vous me posez la question : Les analyses internes de TikTok sont-elles suffisantes ?<\/p>\n\n\n\n<p>Je dirais que c'est le cas, <strong>si vous voulez vraiment d\u00e9velopper votre marque sur TikTok, vous aurez besoin de<\/strong> <strong>des analyses plus pouss\u00e9es.<\/strong><\/p>\n\n\n\n<p>Des outils avanc\u00e9s comblent les lacunes du tableau de bord natif de TikTok en offrant des informations pr\u00e9cieuses telles que<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" title=\"\">Analyse des sentiments<\/a><\/strong> - Comprendre si les mention de votre marque sont positives, n\u00e9gatives ou neutres.<\/li>\n\n\n\n<li><strong>Part de voix<\/strong> - Mesurez la place qu'occupe votre marque dans les conversations par rapport \u00e0 vos concurrents.<\/li>\n\n\n\n<li><strong>Comparaison avec les concurrents<\/strong> - Voyez comment vos performances se comparent \u00e0 celles d'autres personnes dans votre cr\u00e9neau.<\/li>\n\n\n\n<li><strong>D\u00e9tection d'\u00e9v\u00e9nements<\/strong> - Rep\u00e9rez les pics soudains de discussion sur votre marque et comprenez ce qui les sous-tend afin d'exploiter facilement les tendances \u00e9mergentes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-tiktok-analytics-to-boost-your-profile\"><strong>Comment utiliser les analyses TikTok pour booster votre profil ?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Les analyses TikTok ne sont pas que des chiffres... ce sont des informations qui vous aident \u00e0 vous d\u00e9velopper plus rapidement et plus intelligemment.<\/p>\n\n\n\n<p>Voici cinq fa\u00e7ons simples de les utiliser \u00e0 votre avantage :<\/p>\n\n\n\n<p><strong>1. Publier au bon moment<\/strong><\/p>\n\n\n\n<p>Utilisez les donn\u00e9es d'activit\u00e9 des spectateurs de TikTok pour savoir quand votre public est le plus actif, et publiez pendant ces heures de pointe. Cela peut faire une grande diff\u00e9rence en termes de port\u00e9e et d'engagement.<\/p>\n\n\n\n<p><strong>2. Suivre les tendances<\/strong><\/p>\n\n\n\n<p>V\u00e9rifiez les vid\u00e9os, les hashtags ou les sons qui fonctionnent le mieux et cr\u00e9ez votre propre version pendant qu'ils sont encore chauds. Rester \u00e0 la page est essentiel pour <a href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-de-tiktok\/\">visibilit\u00e9 sur TikTok<\/a>. Si vous avez du mal \u00e0 d\u00e9finir ce qui est actuellement tendance dans votre niche, vous pouvez toujours demander \u00e0 l'AI Brand Assistant. C'est ce que je fais !<\/p>\n\n\n\n<p>Il effectue une analyse d\u00e9taill\u00e9e avec des id\u00e9es pr\u00eates \u00e0 l'emploi :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e901a611cc7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e901a611cc7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis.png\" alt=\"Am\u00e9liorez le taux d&#039;engagement en participant aux tendances virales : Demandez une analyse \u00e0 AI Brand Assistant.\" class=\"wp-image-175338\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis.png 485w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis-300x309.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis-154x159.png 154w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Am\u00e9liorez le taux d'engagement en participant aux tendances virales : Demandez une analyse \u00e0 AI Brand Assistant.<\/figcaption><\/figure>\n\n\n\n<p><strong>3. Tirer les le\u00e7ons de ce qui a fonctionn\u00e9<\/strong><\/p>\n\n\n\n<p>Passez en revue vos articles les plus performants. Est-ce l'accroche, le format ou le sujet qui a fait mouche ? Utilisez ces informations pour fa\u00e7onner votre futur contenu.<\/p>\n\n\n\n<p><strong>4. Comprendre votre public<\/strong><\/p>\n\n\n\n<p>Plongez dans les donn\u00e9es d\u00e9mographiques - \u00e2ge, sexe, lieu de r\u00e9sidence. Savoir qui sont vos t\u00e9l\u00e9spectateurs vous permet de parler leur langage et d'\u00e9tablir des liens plus forts.<\/p>\n\n\n\n<p><strong>5. V\u00e9rifier le taux d'ach\u00e8vement des vid\u00e9os<\/strong><\/p>\n\n\n\n<p>Si les gens abandonnent rapidement, il vous faut peut-\u00eatre une accroche plus forte ou un rythme plus rapide. Utilisez la dur\u00e9e de visionnage et la r\u00e9tention pour am\u00e9liorer votre narration.<\/p>\n\n\n\n<p>Vous avez besoin d'autres conseils ?<a href=\"https:\/\/brand24.com\/blog\/fr\/plus-davis-sur-tiktok\/\"> Apprenez \u00e0 obtenir plus de vues sur TikTok ici<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Apprenez \u00e0 conna\u00eetre votre public !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Les outils d'analyse int\u00e9gr\u00e9s de TikTok constituent un excellent point de d\u00e9part pour suivre vos performances.<\/p>\n\n\n\n<p>Ils vous aident \u00e0 comprendre la port\u00e9e de votre contenu, la mani\u00e8re dont votre public s'engage et le moment o\u00f9 vous devez le publier.<\/p>\n\n\n\n<p>Pour de nombreux cr\u00e9ateurs et petites entreprises, c'est plus que suffisant.<\/p>\n\n\n\n<p>Cependant, si vous g\u00e9rez une marque en pleine expansion ou si vous menez des campagnes de grande envergure, vous risquez de trouver les informations natives un peu limit\u00e9es.<\/p>\n\n\n\n<p>Ils n'offrent pas beaucoup de visibilit\u00e9 au-del\u00e0 de votre profil, comme l'analyse de la concurrence, le suivi des tendances ou la fa\u00e7on dont votre marque est discut\u00e9e ailleurs en ligne.<\/p>\n\n\n\n<p>Dans ces cas-l\u00e0, compl\u00e9ter les donn\u00e9es de TikTok par des outils plus avanc\u00e9s peut vous aider \u00e0 prendre des d\u00e9cisions plus strat\u00e9giques et plus \u00e9clair\u00e9es.<\/p>\n\n\n\n<p>La meilleure approche ? Commencez par les analyses de TikTok, puis d\u00e9veloppez-les au fur et \u00e0 mesure de vos besoins.<\/p>\n\n\n\n<p><strong>R\u00e9flexions finales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les analyses TikTok vous permettent de suivre les vues, l'engagement, les donn\u00e9es d\u00e9mographiques de l'audience et les mod\u00e8les d'activit\u00e9, ce qui peut \u00eatre suffisant pour une utilisation personnelle ou pour les petites entreprises.<\/li>\n\n\n\n<li>Malheureusement, TikTok ne suit pas tout (par ex, <a href=\"https:\/\/brand24.com\/blog\/fr\/hashtags-tiktok\/\">Hashtag TikTok<\/a> les performances, les tendances, <a href=\"https:\/\/brand24.com\/blog\/fr\/tiktok-mentions\/\">TikTok mentions<\/a> en dehors de votre profil, de votre sentiment et des donn\u00e9es de vos concurrents).<\/li>\n\n\n\n<li>Les outils avanc\u00e9s peuvent combler ces lacunes gr\u00e2ce \u00e0 des fonctions telles que l'analyse des sentiments, la d\u00e9tection des tendances et la surveillance multiplateforme, et offrent une analyse d'IA pr\u00e9cieuse qui vous donne des informations suppl\u00e9mentaires sans trop de difficult\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p>Vous \u00eates donc pr\u00eat \u00e0 ma\u00eetriser l'analyse TikTok ! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" title=\"\">Commencer par un essai gratuit de Brand24<\/a> et v\u00e9rifiez ce que vous pouvez am\u00e9liorer !<br><br><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment consulter les analyses TikTok et suivre les performances des vid\u00e9os, l'engagement et les informations sur l'audience. Apprenez quels indicateurs TikTok sont importants et comment utiliser les outils d'analyse pour d\u00e9velopper votre marque en 2025.<\/p>","protected":false},"author":82,"featured_media":175345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-175317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/175317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=175317"}],"version-history":[{"count":8,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/175317\/revisions"}],"predecessor-version":[{"id":179653,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/175317\/revisions\/179653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/175345"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=175317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=175317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=175317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}